Singapore – Integral Ad Science (IAS) has introduced brand safety and suitability measurement to its total media quality for Google Video Partners (GVP) offering.
This development allows advertisers to confidently display their video ads on publisher websites and mobile apps outside of YouTube.
IAS will provide transparency at the app and URL levels, delivering valuable third-party affirmation that video ads running on GVP are displayed alongside brand-safe and suitable content.
In a statement, IAS Chief Commercial Officer Yannis Dosios emphasised the importance of brand safety and suitability measurement in helping marketers protect their brands and optimize their campaign investments.
Meanwhile, Marvin Renaud, director of global video solutions at Google, expressed his excitement about expanding their partnership with IAS which will offer advertisers additional reassurance regarding the placement of google video partners’ ads on content that aligns with their brand safety standards.
The integration of IAS’s brand safety and suitability measurement with GVP will give advertisers greater control and confidence in video ad placements, leading to more effective campaigns across diverse publisher websites and mobile apps.
