ANZ
HCF unveils new brand platform to entice customers with a free gift they will get after signing up online
This new brand platform is created in collaboration with creative agency Clemenger BBDO.
Havas Media promotes Kevin Fernandes as it restructures partnerships team
In his new role, Fernandes will be responsible for leading the newly merged team to develop integrated thinking across all channels.
PubMatic ties with Proximic to provide ID-less targeting solutions for media buyers
The integration will allow PubMatic’s clients to maximise new targeting options to reach key audiences in premium, brand-safe environments across desktop, mobile, and connected TV.
Initiative retains media account of distillery company Pernod Ricard
After a hotly contested pitch, the media agency has retained its media account for Pernod Ricard Australia and New Zealand.
Sydney Airport launches new brand identity, integrated campaign for luxury precinct SYD X
The brand identity, called ‘The Space Between’ represents the space between borders, where SYD X operates - outside the realm of the everyday.
Vistar Media, Broadsign announce mutual integration of mediation layers for OOH media
Through the partnership, it allows both companies to have an open and fair play auction regardless of which firm’s mediation layer is used, and lowers the operational burden for media owners while facilitating advertiser access to OOH inventory.
Herbal tea brand Pukka hands creative mandate to Paper Moose
UK-founded herbal tea brand Pukka taps Syndey agency Paper Moose for its creative business.
Host/Havas promotes Anthony Moore to managing director role
Moore joined the creative agency in 2015 as its managing partner and became an integral part of its projects.
Tug Sydney expands remit with tourist attraction operator Merlin Entertainments
Tug agency specialises in performance media, using data, media, content and technology with offices in Sydney, Singapore, London, Toronto and Berlin.
Can AI be creative? This AI campaign generator lets you create the ‘perfect’ last-minute April Fools campaign idea
Powered by ChatGPT, Reprise Digital's AIpril Fools Campaign Generator uses the latest in AI LLM tech to churn out witty campaign ideas.
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