HCF unveils new brand platform to entice customers with a free gift they will get after signing up online

Jamaica Marciano | Mar 29, 2023-18

This new brand platform is created in collaboration with creative agency Clemenger BBDO.

Havas Media promotes Kevin Fernandes as it restructures partnerships team

Jamaica Marciano | Mar 29, 2023-18

In his new role, Fernandes will be responsible for leading the newly merged team to develop integrated thinking across all channels.

PubMatic ties with Proximic to provide ID-less targeting solutions for media buyers

Jamaica Marciano | Mar 24, 2023-18

The integration will allow PubMatic’s clients to maximise new targeting options to reach key audiences in premium, brand-safe environments across desktop, mobile, and connected TV.

Initiative retains media account of distillery company Pernod Ricard

Jamaica Marciano | Mar 23, 2023-18

After a hotly contested pitch, the media agency has retained its media account for Pernod Ricard Australia and New Zealand.

Sydney Airport launches new brand identity, integrated campaign for luxury precinct SYD X

Teddy Cambosa | Mar 23, 2023-18

The brand identity, called ‘The Space Between’ represents the space between borders, where SYD X operates - outside the realm of the everyday.

Vistar Media, Broadsign announce mutual integration of mediation layers for OOH media

Teddy Cambosa | Mar 22, 2023-18

Through the partnership, it allows both companies to have an open and fair play auction regardless of which firm’s mediation layer is used, and lowers the operational burden for media owners while facilitating advertiser access to OOH inventory.

Herbal tea brand Pukka hands creative mandate to Paper Moose

Shaina Teope | Mar 22, 2023-18

UK-founded herbal tea brand Pukka taps Syndey agency Paper Moose for its creative business.

Host/Havas promotes Anthony Moore to managing director role

Jamaica Marciano | Mar 21, 2023-18

Moore joined the creative agency in 2015 as its managing partner and became an integral part of its projects.

Tug Sydney expands remit with tourist attraction operator Merlin Entertainments

Jamaica Marciano | Mar 20, 2023-18

Tug agency specialises in performance media, using data, media, content and technology with offices in Sydney, Singapore, London, Toronto and Berlin.

Can AI be creative? This AI campaign generator lets you create the ‘perfect’ last-minute April Fools campaign idea

Maureen Basa | Mar 20, 2023-18

Powered by ChatGPT, Reprise Digital's AIpril Fools Campaign Generator uses the latest in AI LLM tech to churn out witty campaign ideas.

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