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2022 Global Customer Engagement Review

ANZ

Fintech ZeeFi appoints Agnes Media to digital marketing duties

Christian Calma | May 27, 2022-18

Agnes Media's experience scaling fintech brands and focus on analytics and marketing measurement will help ZeeFi with acquisition marketing.

Olivia Hannah Matthews named head of brand for AU creative agency Enigma

Carlo Sarabia | May 26, 2022-18

Creative agency Enigma ropes in another senior talent with the appointment of distinguished brand strategist Olivia Hannah Matthews as the new head of brand.

Amplify unveils new senior leaders, Canva among newly snared accounts

Andrea Galvan | May 26, 2022-18

The agency will provide brand experience services to the three global brands with its promise to create authentic, meaningful connections. 

Bastion Asia announces strategic partnership with Shanghai-based PR agency Adventi

Teddy Cambosa | May 26, 2022-18

The Adventi partnership builds on Bastion Asia’s global network, which also includes long-held partnerships with local agencies in APAC.

VERSA names Jen Cerqualia as new client strategy partner

Christian Calma | May 26, 2022-18

In her new role, Cerqualia will drive VERSA's digital partnerships, including strategic planning with clients and leading cross-functional teams to optimize business and audience outcomes.

Netflix ANZ taps Snack Drawer for digital media remit

Andrea Galvan | May 25, 2022-18

Snack Drawer will be responsible for Netflix ANZ’s social accounts.

PR agency Limited Tree Music expands to ANZ

Christian Calma | May 24, 2022-18

the addition of Australia and New Zealand allows Lime Tree Music's roster to simultaneously influence four different major markets.

Nine appoints Tina Andrew as 9Now’s commercial director

Teddy Cambosa | May 24, 2022-18

Tina Andrew will be responsible for growing the commercial potential of the platform 9Now for Nine.

John Gutteridge named as new CEO of Enigma

Carlo Sarabia | May 24, 2022-18

John Gutteridge, former Wunderman Thompson CEO, is returning to the industry as the new CEO of creative agency -Enigma.

Australian viewers prefer the CTV ad experience over linear TV

Teddy Cambosa | May 24, 2022-18

According to IAS, people are streaming with CTV, and most are watching at least some ad-supported content in Australia.

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