Category: ANZ
Sydney, Australia — Samsung Electronics Australia has launched a new campaign that transforms its Galaxy S26 Ultra into a pocket-sized virtual assistant referee (VAR), using grassroots football to showcase how mobile technology can help reduce sideline disputes and create a better match-day experience....
Perth, Australia — Omnicom Oceania has strengthened its presence in Western Australia after three of its media agencies were appointed to the Western Australian Government’s media agency panel. Covering media strategy, planning, and trading, the appointments of OMD WA, MediaHub, and Initiative position...
Australia — KFC has launched a new campaign for its Boxfull value range, using an imaginary secret laboratory to showcase the brand’s commitment to delivering what it calls “maximum chicken” through humour and entertainment. Created by creative and advertising agency Special, the campaign expands KFC’s...
![[Appointment] Ogilvy x Movember](https://marketech-apac.com/wp-content/uploads/2026/06/Appointment-Ogilvy-x-Movember.jpg)
Australia – Movember has appointed Ogilvy as its PR agency of record following a competitive pitch, tasking the agency with amplifying the charity’s men’s health mission through earned media, influencer engagement, and creative campaigns. Under the partnership, Ogilvy PR will lead Movember’s...
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)
Melbourne, Australia – Australian retail media platform Zitcha has announced a partnership with unified product ranking provider Pentaleap, in a move aimed at helping retailers align advertising decisions with the products most likely to drive sales and profitability. The collaboration seeks to address...
![[Campaign] Otherside x The Lad Collective](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Otherside-x-The-Lad-Collective.jpg)
Australia – Independent creative performance agency Otherside has recruited Robert Irwin for an unusual conservation mission: helping blokes upgrade their bedding habits. Created for Australian bedding brand The Lad Collective, the integrated campaign, titled ‘The Boys Deserve Better’, marks...
![[OOH] Uber Eats x Special](https://marketech-apac.com/wp-content/uploads/2026/06/OOH-Uber-Eats-x-Special.jpg)
Australia – Uber Eats has taken its “Get Almost, Almost Anything” platform to the streets by literally bagging other brands’ advertisements, turning existing billboards into playful reminders of the delivery app’s extensive offering. Created by Special in partnership with JCDecaux...
Australia — EatClub has unveiled its first major brand campaign, introducing a new platform called ‘Dining Out. Done Smart,’ designed to encourage consumers to get more value, variety and enjoyment from every dining experience. Created by creative agency It’s Friday, the campaign marks the largest brand...
Australia — Bulla Dairy Foods (Bulla) has appointed independent creative agency Kerfuffle to lead creative and brand responsibilities across its portfolio, marking a new chapter in the company’s growth and brand evolution strategy. The partnership will see Kerfuffle work closely with Bulla to strengthen...
![[Creative Work] KFC Go Full Chicken](https://marketech-apac.com/wp-content/uploads/2026/06/Creative-Work-KFC-Go-Full-Chicken.jpg)
Australia – KFC Australia has launched a new long-term brand platform, “Go Full Chicken,” marking the first campaign from Special since the agency was appointed earlier this year. Built around KFC’s commitment to preparing its signature chicken with care and consistency, the platform...
