This new brand platform is created in collaboration with creative agency Clemenger BBDO.
In his new role, Fernandes will be responsible for leading the newly merged team to develop integrated thinking across all channels.
The integration will allow PubMatic’s clients to maximise new targeting options to reach key audiences in premium, brand-safe environments across desktop, mobile, and connected TV.
After a hotly contested pitch, the media agency has retained its media account for Pernod Ricard Australia and New Zealand.
The brand identity, called ‘The Space Between’ represents the space between borders, where SYD X operates - outside the realm of the everyday.
Through the partnership, it allows both companies to have an open and fair play auction regardless of which firm’s mediation layer is used, and lowers the operational burden for media owners while facilitating advertiser access to OOH inventory.
UK-founded herbal tea brand Pukka taps Syndey agency Paper Moose for its creative business.
Moore joined the creative agency in 2015 as its managing partner and became an integral part of its projects.
Tug agency specialises in performance media, using data, media, content and technology with offices in Sydney, Singapore, London, Toronto and Berlin.
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