Icon Agency makes senior appointments to boost presence and digital capabilities

Canberra, Australia – Icon Agency has announced three senior appointments, with Dr. Jason Guo as the new chief technology officer, Andrew Mackay as executive director of digital, and Isaac Townsend as lead developer, to strengthen its presence and bolster its digital capabilities in Australia. The key appointments come as the...

Around 73% of influencers take to Instagram to support Australian Indigenous Voice referendum

Sydney, Australia – Over the past 90 days, more than 800 influencers have taken to Instagram to share where they stand when it comes to the Australian Indigenous Voice referendum, according to AI analytics platform HypeAuditor, who has been analysing how influencers and brands take a stance on social media...

Johnnie Walker steps up AFLW campaign with boot collection inspired by women trailblazers via Leo Burnett

Australia – Johnnie Walker, the official partner and sponsor of AFLW, has partnered with Leo Burnett Australia for its ‘Keep Walking Boldly’ campaign, which celebrates the progress made in women’s sports through the launch of a handcrafted boot collection. In this campaign, five pairs of unique footy boots inspired by...

The Works appointed to lead creative direction for Australian theme park Dreamworld

Sydney, Australia – The Works, a creative agency part of Capgemini, has announced its partnership with Australia’s iconic theme park Dreamworld to shape creative direction for the brand and its marketing strategies. The partnership aims to help rejuvenate Dreamworld’s brand by delivering fresh, engaging content that resonates with both new...

Toyota Australia drives a couple’s unbreakable bond forward in latest campaign

Sydney, Australia – Toyota Australia has recently launched their new campaign for the Toyota HiLux, showcasing how HiLux owners have a special place in their hearts for their ute, an unbreakable connection that has been built for over 50 years. Made possible with Saatchi & Saatchi, Toyota Australia’s campaign features...

Interview: XRii founder & CEO Matthew Endresz

In today's rapidly evolving digital landscape, harnessing the power of augmented reality (AR) and gamification has become paramount for businesses and marketers alike. These innovative technologies are not just trends; they represent a paradigm shift in engagement and customer interaction. Augmented reality bridges the gap between the physical and digital...

Australian beverage brand Billson’s launches AR scavenger hunt campaign with XRii

Sydney, Australia – Australian beverage brand Billson’s joins forces with local marketing platform XRii to introduce an innovative AR scavenger hunt, which promises a unique holiday shopping experience for locals and travellers alike to visit its brewery and explore the town of Beechworth. The AR scavenger hunt encouraged shoppers to...

Nicholas Robson appointed as new director of sales for Lemma Australia

Australia – Lemma has announced the appointment of Nicholas Robson as its director of sales for Australia. Based in Sydney, he will be responsible for expanding Lemma’s presence in Australia through strong partnerships with media agencies, publishers and brands. Robson joins Lemma with several years of sales experience with global...

Saatchi & Saatchi Australia names Mandie van der Merwe and Avish Gordhan as joint chief creative officers

Australia – Multinational communications and advertising agency Saatchi & Saatchi has appointed creative duo Mandie van der Merwe and Avish Gordhan as new chief creative officers in Australia. The creative duo is expected to bring their expansive portfolio of experience and awards as they take the lead in the agency’s...

Ex-Nine editor Belinda Grant-Geary named head of Yahoo Finance Australia

Australia – Belinda Grant-Geary, most recently the news and features editor at nine.com.au, has been named the new head of Yahoo Finance Australia. She take charge of Yahoo Finance’s editorial strategy and team, and will be reporting to Euan Black, director of content at Yahoo Australia. In her new role,...