Microsoft signs deal with media company Imagine Room for AU-based mixed reality studio

Teddy Cambosa | Oct 29, 2020

Microsoft announces exclusive deal with Australia-based immersive media company Imagine Rooms for the launch of the country's first mixed reality studio.

Media conglomerate Meredith Corp. taps US-based Evolution to manage imagery brand in ANZ, NA

Teddy Cambosa | Oct 28, 2020

Media conglomerate Meredith Corp. get Evolution, a branding agency, to manage branding strategies for the LIFE brand across North America & ANZ.

KitKat AU encourages recycling via new logo

Shaina Teope | Oct 26, 2020

KitKat Australia has replaced its logo with that of a recycling symbol to encourage proper disposal among consumers.

VMO merges sales team of shop, gym, petrol OOH brands

Shaina Teope | Oct 23, 2020

The OOH firm has also promoted two execs to take over management of agency groups.

Quantium ties up with TV-focused firms to release ad reach solution

Teddy Cambosa | Oct 22, 2020

AI and data science company Quantium partners up with other TV-focused firms to provide advertising solutions in the traditional advertising set.

AnalogFolk centers “night time” on new spot for Hyundai AU

Shaina Teope | Oct 21, 2020

The new night time-themed spot aims to reflect the new model's virtual cockpit which lights up during the dark.

Val Morgan’s digital arm makes new appointments

Shaina Teope | Oct 20, 2020

Val Morgan Digital welcomes four new hires to join its agency partnership and content strategy team.

New insurance by QBE Australia helps SMEs manage risk before they even make a claim

Shaina Teope | Oct 16, 2020

QBE Australia's Mitti aims to disrupt the insurance model by providing SMEs with supplementary risk management insights.

OOH advertising firm VMO upgrades measurement tool to track hourly audience data

Shaina Teope | Oct 13, 2020

Aussie OOH firm VMO's newly improved platform will combine facial analytics data with third-party consumer data and machine learning.

Mo’orea, Great Southern Region are top spots for Aussie, Kiwi travelers in 2021: study

Shaina Teope | Oct 9, 2020

A study by travel platform Vacaay revealed the top eyed destinations of Aussie and Kiwi travelers for 2021.