Category: Technology
Building on its strong foundation and track record in both local and international projects, XyperReal Stage now emerges as a premier virtual production research and innovation centre in Malaysia.
By integrating these two solutions, retailers can now deliver both mass and personalised messages, promotions and rewards directly on the customers’ physical and digital shopping receipts.
The partnership sets a new standard for how digital advertising can deliver performance, relevance and responsibility - ensuring that advertising not only drives ROI but also fuels the open internet, professional journalism and the stories that shape our culture.
Creative innovation company R/GA has launched its AI search optimisation platform to help brands track their visibility.
Customer data cloud Amperity has launched its ‘Identity Resolution Agent,’ an AI-powered tool that unifies customer profiles.
Singapore Airlines has forged a partnership with OpenAI to develop GenAI solutions enhancing its operations and customer experience.
‘nexAI’ uses Nexxen’s proprietary data to introduce improvements across four main areas. In planning, AI-powered tools support audience planning, forecasting, and strategic recommendations to provide clearer insights.
MARKETECH APAC recently spoke with industry leaders to learn more whether this news should come as a concern or not for the future of the advertising industry.
The update, written by Anthony Chavez, vice president at Privacy Sandbox, noted how The Privacy Sandbox was introduced with the dual goal of improving online privacy and supporting a healthy, ad-supported web.
Furthermore, it allows marketers to clearly define their AI journey and fast track the development of solutions best suited for their specific use cases.
