InMoment appoints Mehul Nagrani as GM for AI product and technology

Teddy Cambosa | Oct 22, 2021-4

Mehul Nagrani brings in a wealth of experience to InMoment, ranging from work on artificial intelligence and machine learning.

APAC businesses investing in CX 10x more likely to build resilience amid pandemic

Teddy Cambosa | Oct 21, 2021-4

The report from Zendesk shows how APAC businesses ought to improve their CX investment amid challenges brought by the pandemic.

Rakuten SQREEM unveils new AI-based first-party data ad solution

Jean Cabico | Oct 19, 2021-4

The new advertising product by Rakuten SQREEM will help clients leverage AI technology and database to gain insights.

Adjust adds CTV ad to mobile measurement tool

Teddy Cambosa | Oct 19, 2021-4

Adjust's feature gives advertisers a complete view of the user journey from CTV ad view through to mobile app install measurement.

The Trade Desk appoints Rajesh Sheshadri as GM for SEA

Teddy Cambosa | Oct 14, 2021-4

Rajesh brings in 20 years of media and advertising technology experience in Asia-Pacific at The Trade Desk, with previous experience from Google and Fox Network Group.

Hubilo’s US$125m funding to expand dev’t on the ‘future’ of virtual events, engagement

Teddy Cambosa | Oct 13, 2021-4

Part of Hubilo's aspirations with the latest funding is to expand its APAC presence, despite 25% of its revenue coming already from the region.

InMobi acquires insights platform Appsumer, bolsters performance marketing solutions for brands

Jean Cabico | Oct 13, 2021-4

The acquisition aims to bring unified intelligence to mobile marketing and deeper understanding of marketing effectiveness.

Three ways cloud agreements can turbocharge a customer-centric experience

Andrea Dixon | Oct 13, 2021-4

In order to deliver a frictionless experience, one must treat each CX touch point with as much detail so as simple as providing cloud agreements make a difference.

Emplifi names Varun Sharma as vice president for JAPAC

Jean Cabico | Oct 12, 2021-4

Varun Sharma brings with him more than 18 years of experience in customer experience, digital, and hi-tech industries.

Malaysian banking industry lacking differentiation in CX: index

Teddy Cambosa | Oct 11, 2021-4

Forrester CX Index notes that Malaysian banking institutions need to improve their CX strategies to retain more consumers in the process.

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