Technology
InMoment appoints Mehul Nagrani as GM for AI product and technology
Mehul Nagrani brings in a wealth of experience to InMoment, ranging from work on artificial intelligence and machine learning.
APAC businesses investing in CX 10x more likely to build resilience amid pandemic
The report from Zendesk shows how APAC businesses ought to improve their CX investment amid challenges brought by the pandemic.
Rakuten SQREEM unveils new AI-based first-party data ad solution
The new advertising product by Rakuten SQREEM will help clients leverage AI technology and database to gain insights.
Adjust adds CTV ad to mobile measurement tool
Adjust's feature gives advertisers a complete view of the user journey from CTV ad view through to mobile app install measurement.
The Trade Desk appoints Rajesh Sheshadri as GM for SEA
Rajesh brings in 20 years of media and advertising technology experience in Asia-Pacific at The Trade Desk, with previous experience from Google and Fox Network Group.
Hubilo’s US$125m funding to expand dev’t on the ‘future’ of virtual events, engagement
Part of Hubilo's aspirations with the latest funding is to expand its APAC presence, despite 25% of its revenue coming already from the region.
InMobi acquires insights platform Appsumer, bolsters performance marketing solutions for brands
The acquisition aims to bring unified intelligence to mobile marketing and deeper understanding of marketing effectiveness.
Three ways cloud agreements can turbocharge a customer-centric experience
In order to deliver a frictionless experience, one must treat each CX touch point with as much detail so as simple as providing cloud agreements make a difference.
Emplifi names Varun Sharma as vice president for JAPAC
Varun Sharma brings with him more than 18 years of experience in customer experience, digital, and hi-tech industries.
Malaysian banking industry lacking differentiation in CX: index
Forrester CX Index notes that Malaysian banking institutions need to improve their CX strategies to retain more consumers in the process.
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