With Google backpedalling third-party cookie deprecation, how are industry leaders coping with this new industry development?

After multiple delays and continued discussion about third-party deprecation, Google has announced that it is shelving its plans to phase out third-party cookies. However, it is also worth noting that Google is introducing another solution for Google Chrome, focusing more on a new experience in Chrome that lets people make...

Taboola launches AI-powered audience development technology for publishers

Singapore – Web advertising company Taboola has announced the launch of its ‘Taboola for Audience’, a new AI-powered technology that empowers publishers to drive significantly more traffic.  Taboola for Audience enables publishers to future-proof their audience development goals and navigate significant changes impacting referral traffic from search and social media....

After multiple delays, Google abandons plans to deprecate third-party cookies

Singapore – After multiple delays to phase out its use across its own browsers, tech giant Google has stated that it will abandon plans on deprecating third-party cookies and instead introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing. In...

KINESSO Commerce, Vudoo join forces to improve online shopping with always-on shoppable content

Sydney, Australia – KINESSO Commerce, IPG Mediabrands' technology-driven commerce subsidiary, announced a global partnership with Vudoo, a technology company and content commerce expert. As part of this partnership, KINESSO Commerce's activated media and Vudoo's innovative shoppable ad technology have joined forces to offer an always-on commerce media solution that makes...

MDEC hosts Digital Tourism Innovation Lab to boost Malaysia’s tourism tech

Kuala Lumpur, Malaysia – The Malaysia Digital Economy Corporation (MDEC) hosted the Digital Tourism Innovation Lab (DTIL) Demo Day Cohort 2, marking the second phase of an initiative designed to foster tourism tech innovation across Malaysia. Established to revolutionise the tourism industry, DTIL is a collaboration between MDEC and 1337...

From data-driven decisions to embracing digital channels: Here’s how to tackle digital marketing challenges this 2024 and beyond

Khairul Helmi

In 2024, the digital marketing landscape is more dynamic and complex than ever. Marketers and agencies face numerous challenges that demand innovative and robust solutions to stay competitive and effective. The proliferation of digital channels, the rise of AI, and the critical role of data-driven decisions have created a multifaceted...

Antsomi teams up with H+ Thailand to launch ‘Antsomi CDP 365 on LINE OA’ locally

Bangkok, Thailand – Antsomi, a regional marketing technology company, has announced the launch of Antsomi CDP 365 on LINE OA, its solution designed for marketing on top of the LINE messaging platform via brands’ LINE Official Account (OA) in the Thai market. This strategic launch is in collaboration with H+...

WeBank to set up tech headquarters in Hong Kong, plans US$150m investment

Hong Kong – Shenzhen-based digital banking leader WeBank has unveiled plans to establish its technology headquarters in Hong Kong, committing up to US$150 million to the venture and promising to create highly skilled technology jobs in the city. The government has welcomed WeBank's initiative, with the Financial Services and the...

Criteo, Microsoft Advertising team up to drive retail media growth

Singapore – Global commerce media company Criteo has announced a strategic collaboration with Microsoft Advertising to bring Microsoft Advertising’s extensive demand to Criteo’s global network of 225 retailers.  Microsoft Advertising also intends to work with Criteo as its preferred onsite media partner, extending Criteo’s monetisation technology to Microsoft Advertising’s retailer...

Around 65% of APAC CX leaders prioritising customer-centricity see surge in retention, loyalty

Singapore – APAC brands stand to reap considerable rewards, with new data from Merkle showing that around 65% of APAC CX leaders who prioritise customer-centricity and use it as a metric for success have witnessed up to a 15% surge in customer retention and loyalty. The report also notes that...