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Category: Technology

The Trade Desk, HOY expand strategic partnership to advance programmatic CTV advertising in HK
The Trade Desk, HOY expand strategic partnership to advance programmatic CTV advertising in HK
Posted on June 20, 2025
by Teddy Cambosa
The platform will also implement cutting-edge identity and access technologies, including Unified ID 2.0 (UID2) and OpenPath, helping advertisers achieve more efficient and precise advertising outcomes.
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Which industries lag on loyalty innovation–and how to turn tech limitation to opportunities
Which industries lag on loyalty innovation–and how to turn tech limitation to opportunities
Posted on June 11, 2025
by MARKETECH APAC
This article will explore challenges in maturity with loyalty programs across three industries: airlines, fuel and convenience, and quick service restaurants. 
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Amperity launches AI agent ‘Chuck Data’ for customer data engineering in Databricks
Amperity launches AI agent ‘Chuck Data’ for customer data engineering in Databricks
Posted on June 11, 2025
by Teddy Cambosa
Australia – Amperity has announced the launch of ‘Chuck Data,’ the first AI Agent built specifically for customer data engineering. ‘Chuck Data’ uses Amperity’s years of experience and patented identity resolution models, trained on billions of data sets across over 400 enterprise brands, as critical...
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Australian brands struggle to harness martech and data amidst AI disruption
Australian brands struggle to harness martech and data amidst AI disruption
Posted on June 4, 2025
by Teddy Cambosa
Australia – Australian marketers are grappling with widespread underutilisation of marketing technology, capability gaps in first-party data, and mounting pressure to adapt to emerging AI technologies, according to a new report from digital consultancy Arktic Fox. The Digital, Marketing & eComm in...
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Malaysia Airlines, Google deepen partnership to boost air travel through AI innovation
Malaysia Airlines, Google deepen partnership to boost air travel through AI innovation
Posted on May 26, 2025
by Teddy Cambosa
Under a newly formalised Joint Business Plan, the partnership aims to embed Google’s AI technologies — including Gemini and image-to-video tool Veo — throughout the traveller experience.
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3Particle launches Malaysia’s first virtual production research and innovation centre
3Particle launches Malaysia’s first virtual production research and innovation centre
Posted on May 20, 2025
by Teddy Cambosa
Building on its strong foundation and track record in both local and international projects, XyperReal Stage now emerges as a premier virtual production research and innovation centre in Malaysia. 
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Eagle Eye partners with global POS marketing technology company Ecrebo
Eagle Eye partners with global POS marketing technology company Ecrebo
Posted on May 8, 2025
by Teddy Cambosa
By integrating these two solutions, retailers can now deliver both mass and personalised messages, promotions and rewards directly on the customers’ physical and digital shopping receipts.
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PubMatic, Overtone partner to power open internet with contextual intelligence
PubMatic, Overtone partner to power open internet with contextual intelligence
Posted on May 7, 2025
by Teddy Cambosa
The partnership sets a new standard for how digital advertising can deliver performance, relevance and responsibility - ensuring that advertising not only drives ROI but also fuels the open internet, professional journalism and the stories that shape our culture.
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R/GA unveils AI search optimisation platform to track brands’ visibility
R/GA unveils AI search optimisation platform to track brands’ visibility
Posted on May 2, 2025
by Fatima Baduria
Creative innovation company R/GA has launched its AI search optimisation platform to help brands track their visibility.
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Amperity launches AI-powered agent to unify brands’ customer data
Amperity launches AI-powered agent to unify brands’ customer data
Posted on May 2, 2025
by Fatima Baduria
Customer data cloud Amperity has launched its ‘Identity Resolution Agent,’ an AI-powered tool that unifies customer profiles.
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