Category: Technology
New York, U.S.A. — WPP Enterprise Solutions has signed a multi-year Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS), strengthening its ability to help enterprise brands move beyond AI experimentation and deploy production-ready generative and agentic AI across marketing, commerce,...
Singapore – Integral Ad Science (IAS) has announced the general availability of Quality Connect, a transparency and optimisation solution that gives publishers near real-time visibility into the media quality preferences advertisers set for their campaigns, aimed at improving campaign alignment and delivery....
Singapore — Sinch AB (publ) has launched the xC Tracker, a new AI-powered tool that analyses football managers’ press conferences throughout the World Cup to identify who communicates most clearly, authentically and effectively under pressure. Inspired by football’s popular xG (expected goals) metric,...
![[Partnership] Adobe x Disney x Firefly Foundry](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Adobe-x-Disney-x-Firefly-Foundry.jpg)
Singapore – Adobe and Walt Disney Imagineering are taking a different approach to generative AI—one built not on scraped internet data, but on Disney’s own storytelling universe. The companies have announced a collaboration that will see Walt Disney Imagineering Research & Development deploy...
Japan – New research across eight Asia-Pacific & Japan markets finds a widening gap in AI readiness across the region, with only 52% of employees saying they feel equipped to adapt to AI and automation, according to a new report from workforce-readiness solutions provider Cornerstone OnDemand. ...
![[Report] Inside Digital & eCommerce 2026](https://marketech-apac.com/wp-content/uploads/2026/06/Report-Inside-Digital-eCommerce-2026.png)
Australia – Australian retailers are accelerating investments in AI, personalisation and retail media, but many still lack the customer data foundations needed to turn those ambitions into real-time customer experiences, according to new research. The Inside Digital & eCommerce 2026 report from Arktic...
![[Launch] ZoomMate](https://marketech-apac.com/wp-content/uploads/2026/06/Launch-ZoomMate.jpg)
United States – Zoom is deepening its push into agentic AI with the launch of ZoomMate, a new workplace assistant designed to help users move from conversations to execution without losing context across multiple tools and systems. ZoomMate builds on Zoom’s broader vision of becoming a “system of action”...
![[Launch] Amazon Ads](https://marketech-apac.com/wp-content/uploads/2026/06/Launch-Amazon-Ads.jpg)
Sydney, Australia – Amazon Ads has expanded its AI-powered Ads Agent to advertisers in Australia, bringing its campaign planning and automation capabilities to Amazon DSP users in the market. The rollout gives self-service advertisers access to a conversational AI tool designed to streamline campaign...
![[Regulation] Digital Duty of Care law](https://marketech-apac.com/wp-content/uploads/2026/06/Regulation-Digital-Duty-of-Care-law.jpg)
Australia – Australia is moving closer to introducing a formal Digital Duty of Care framework for online platforms, marking one of the country’s most significant proposed shifts in digital regulation and platform accountability to date. Last week, the Australian Government released an Issues Paper outlining...
USA – Sitecore has acquired Scrunch, an AI customer experience platform that helps brands understand and improve how they appear in AI-driven search, as it looks to strengthen its AI search visibility and digital experience capabilities. The acquisition comes as large language models and AI-generated...
