Technology
Programmatic DOOH solutions Lemma appoints Ryan Pestano as chief product officer
Pestano will assume responsibility for overseeing the complete portfolio of products and platforms offered by Lemma.
Sprinklr adds new generative AI feature to current CX offering
The new feature aims to facilitate content creation, improved feedback and assistance, and identification of insights and subsequent actions – all while being committed to enterprise-level governance, security, and data privacy.
Azerion appoints ex-EssenceMediacom Caitlin Huskins as commercial director
With more than 13 years of experience in the digital advertising industry, Huskins has held several senior leadership roles across the agency landscape.
Alida opens managed services delivery hub in Manila
The Manila office will operate as a managed services delivery hub with potential to increase operation functions and expand roles in various departments.
PubMatic signs deal with SeenThis to deliver digital advertising whilst minimising carbon emissions
The partnership between PubMatic and SeenThis provides advertisers and agencies with a way to run scaled, carbon-efficient video campaigns across the breadth of the premium supply on the PubMatic platform.
Quantcast enters partnership with FreeWheel to enable direct access to global premium video publishers
Through the partnership, marketers can leverage Quantcast’s AI and machine-learning capabilities to drive optimal outcomes by connecting with the right audiences across FreeWheel’s supply of premium video.
Amobee appoints Carol Tay as country director for SEA
In her new role, Tay will be overseeing the business across the Amobee DSP and the Unruly SSP services in the region.
Report reveals customer reviews critical when choosing marketing software
According to a recent study by content management system (CMS) Storyblok, 75% regretted buying software without reading enough customer reviews first.
Zendesk launches AI tech, conversational commerce features to improve CX offering
Zendesk has announced new artificial intelligence (AI) technology and conversational commerce features in order to improve its customer experience (CX) offering across its user base.
SnapLogic appoints former Salesforce president Tony Owens to board of directors
Owens was the former president at Salesforce and senior executive at Oracle and has over 20 years of experience building and managing global sales operations.
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