Technology

B2B tech REVEZ debuts first-ever web AR experience–a travel-inspired DOOH campaign

Teddy Cambosa | Jun 11, 2021

Said WEB AR campaign by REVEZ will be showcased across DOOH screens under PGK Digital network, a subsidiary of REVEZ.

Are online data collection platforms marketers’ best defense against ad fraud?

Tamir Roter | Jun 11, 2021

The only way for brands to effectively fight fraud is to see the internet through the eyes of their own consumers.

Big data Vpon, adtech Hivestack to advance data-driven DOOH targeting in HK, Taiwan

Teddy Cambosa | Jun 10, 2021

The partnership combines Vpon's data capabilities and Hivestack's programmatic advertising experience.

MARKETECH APAC opens conversation on the new internet: Advertising in a privacy-first and cookieless world

Teddy Cambosa | Jun 9, 2021

The webinar, done in partnership with Adzymic, puts the topic of a cookie-less strategy at the center of the topic to ascertain a private-centric ad experience.

Pepsi PH’s latest AR campaign transforms soft drink cans into BLACKPINK light sticks

Teddy Cambosa | Jun 8, 2021

Conceptualized by BBDO Guerrero in the Philippines the latest campaign by Pepsi is an allude to the growing popularity of BLACKPINK.

OTTera names director of business development for India

Shaina Teope | Jun 8, 2021

OTTera as a global white label OTT service, manages over 70 linear channels and more than 50 OTT services worldwide.

Adtech Criteo’s latest brand revamp a nod to the ‘future’ of the open internet

Teddy Cambosa | Jun 4, 2021

The latest brand revamp by Criteo speaks to the company's support of a fair and open Internet for both users and advertisers.

Qualtrics keys in new senior hires; eyes more appointments for APJ presence

Teddy Cambosa | Jun 4, 2021

Qualtrics hopes that they will meet all of the 1,200 new hires by 2024 following its strong expansion in the Asia Pacific region.

SG-based SQREEM acquires programmatic ad platform Gamma SSP for SEA expansion

Teddy Cambosa | Jun 3, 2021

The acquisition between SQREEM and Gamma SSP entails unlocking a large clientele base of clients looking forward to expand their programmatic campaigns in SEA.

Professional services H&R Block Australia taps InMoment to boost CX

Jean Cabico | Jun 3, 2021

The partnership with InMoment aims to strengthen H&R Block Australia's current Voice of the Customer program.

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