Category: Technology
Australia – Ad fraud prevention platform TrafficGuard has appointed Miguel Lopes as chief product officer, tasking him with driving product innovation and accelerating channel expansion. In the role, Lopes will oversee the development of tools designed to protect advertising spend, broaden channel support,...
Getting it right requires retailers to understand that omnichannel and personalisation are essentially two sides of the same coin, where omnichannel is the organisational goal and personalisation is what the customer expects.
These formats combine striking design with proprietary ad tech under Kargo’s "Creative Science" approach.
The platform will also implement cutting-edge identity and access technologies, including Unified ID 2.0 (UID2) and OpenPath, helping advertisers achieve more efficient and precise advertising outcomes.
This article will explore challenges in maturity with loyalty programs across three industries: airlines, fuel and convenience, and quick service restaurants.
Australia – Amperity has announced the launch of ‘Chuck Data,’ the first AI Agent built specifically for customer data engineering. ‘Chuck Data’ uses Amperity’s years of experience and patented identity resolution models, trained on billions of data sets across over 400 enterprise brands, as critical...
Australia – Australian marketers are grappling with widespread underutilisation of marketing technology, capability gaps in first-party data, and mounting pressure to adapt to emerging AI technologies, according to a new report from digital consultancy Arktic Fox. The Digital, Marketing & eComm in...
Under a newly formalised Joint Business Plan, the partnership aims to embed Google’s AI technologies — including Gemini and image-to-video tool Veo — throughout the traveller experience.
Building on its strong foundation and track record in both local and international projects, XyperReal Stage now emerges as a premier virtual production research and innovation centre in Malaysia.
By integrating these two solutions, retailers can now deliver both mass and personalised messages, promotions and rewards directly on the customers’ physical and digital shopping receipts.
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