The 7-week travel campaign: How AirAsia tapped programmatic DOOH to encourage travel during peak season

As travelers increasingly demand personalised and real-time experiences, the aviation industry recognises the imperative to adapt and engage with their target audience in more dynamic and data-driven ways. Programmatic DOOH campaigns represent a paradigm shift, allowing airlines to deliver hyper-targeted messages across a myriad of digital out-of-home platforms. In this...

McDonald’s uses dynamic DOOH to unlock deals based on real-time weather conditions in the Philippines

The importance of DOOH campaigns for fast-food chains cannot be understated, especially in an era where digital media consumption is high. With DOOH, brands can strategically target specific demographics and geographical areas, maximizing the impact of their marketing efforts. The ability to leverage location-based data allows fast-food chains to deliver...

AirAsia soars with programmatic DOOH: unlocking 7 million free seats promotion

With pandemic restrictions now easing out, brands have been reevaluating their marketing strategies and exploring new avenues to engage with consumers. One approach that has gained significant traction is the utilisation of outdoor campaigns. With people eager to venture out and reconnect with the world, outdoor advertising provides a unique...

AQUA’S programmatic DOOH campaign steals the show at Citayam Fashion Week with real-time data

With full-fledged outdoor engagement now back on track, out-of-home advertising has also seen itself resurrected. Brands are once again going ‘outside’ after an endured period of highly-digitised communication with consumers. After all, brands need to be where consumers are, and in this post-pandemic period, they are out and about, ever...

What’s NEXT Interview: HKJC’s Chirag Desai on evolving the digital experience journey: ‘Start small, dream big’

The Hong Kong Jockey Club (HKJC), despite being one of the organisations in Hong Kong with a long history, has its own digital experience roadmap laid out for its customers. As we learn from Chirag Desai, head of IT & digital channels solutions at HKJC, the club–founded in 1884–has moved...

Singapore-centric roundtable pooled industry leaders to discuss challenges, successes of brands amidst industry shifts

Singapore – The industry had a roller coaster ride in 2022. We have witnessed numerous incidents of layoffs from brands in the region and companies that suffered financial losses. However, amidst these challenges, brands still emerged to lock in successes that serve as an inspiration to the industry in transforming...

What’s NEXT 2023 Interview: How Carousell Media Group drives continuous evolution in the retail media space

The pandemic pushed the e-commerce and recommerce industries to greater heights due to the digital shift in consumers’ shopping behaviours. Thus, the rise of retail media became more evident in the marketing and advertising space — and has since evolved to meet the changing needs of consumers and brands alike....

What’s NEXT Interview: Zuellig Pharma’s Preetham Nadig discusses elevating digital experience

The recent pandemic subjected the healthcare industry to a trial by fire revealing loopholes that were otherwise shoved under the rug. If there were one obvious transformation that had to be quickly thrust into reality, it would be the digitisation of healthcare. In an interview under the What’s NEXT Interview...

MARKETECH APAC delves deep into metaverse marketing activations in recent webinar

Singapore – As it gains more traction and public knowledge, the metaverse space opens limitless possibilities for brands and businesses alike. But because many still seem to be intimidated by its concept, how will marketers be able to instil their metaverse activations in their consumers and audiences? MARKETECH APAC, in...

Sitecore leads the conversation on ‘composable future’, marks first in-person industry event in 2 years

Singapore – Digital experiences have become imperative in the past 2 years of a socially-restricted environment, and now that in-person engagement is getting back on its feet, Sitecore, the global leader in digital experience management software, aims to lead the conversation in disrupting digital experience technology that is charging towards...