Expert Up Close: SleekFlow’s Asnawi Jufrie on AI becoming a game changer for enhanced omnichannel experiences

Omnichannel solutions have become essential for organisations hoping to provide smooth and consistent consumer experiences in today's quickly changing digital market. In contrast to conventional multichannel methods, which frequently function in isolation, omnichannel tactics incorporate every consumer interaction point—website, physical store, social media, and mobile applications—into a single and seamless...

What’s NEXT Interview: Teads’ Marc Zander on navigating the new era of contextual advertising through AI-powered, cookieless strategies

The new era of contextual advertising is not just focused on becoming more privacy-centric following the impending phaseout of third-party cookies but rather it is also focused on driving efficiency for businesses and offering new ways to engage with its consumer base through multiple channels and varied advertising stipulations. As...

The top digital marketing trends marketers should look out for in 2024

Emily Smith

2024 hasn't been an easy year. Tight marketing budgets, a challenging digital advertising landscape, and the crunching of third-party cookies — there are plenty of hurdles for digital marketers. But with challenge comes opportunity, and smart marketers can use them to do more with less. This article covers some of...

How smarter workflows and AI are revolutionising customer engagement in 2024

Henson Tsai

Imagine a world where every customer interaction is not just a transaction, but a meaningful conversation. A world where businesses can anticipate customer needs, respond with precision, and engage at a personal level that transforms the customer experience. The next 2024 revolution in customer engagement entails breakthrough features that redefine...

What’s NEXT 2024: Why in-context learning AI chatbots are the optimal choice for marketers

Henson Tsai

As Google prepares to phase out third-party cookies, marketers are exploring alternative strategies to directly gather valuable customer data. In their quest to drive customer engagement on social platforms, AI-powered chatbots have emerged as both a viable and effective tool for boosting conversions. These intelligent chatbots excel at facilitating meaningful...

What’s NEXT: The programmatic supply chain for 2024

Sudipto Das

The original vision was simple: Programmatic technology was introduced to solve challenges of scale and efficiency across the open internet. DSPs arose to facilitate and optimize all aspects of buying, and SSPs were introduced to facilitate and optimize all aspects of selling. We are still operating within this overly simplistic,...

It’s time to activate your new programmatic supply chain

Sudipto Das

The programmatic supply chain needs to evolve to accommodate economic pressures, privacy regulations, and the push for greater buyer control of media budgets. To help media buyers across Asia Pacific meet these challenges, PubMatic launched Activate. With a single layer of technology, Activate removes inefficiencies in the programmatic supply chain...

The 7-week travel campaign: How AirAsia tapped programmatic DOOH to encourage travel during peak season

As travelers increasingly demand personalised and real-time experiences, the aviation industry recognises the imperative to adapt and engage with their target audience in more dynamic and data-driven ways. Programmatic DOOH campaigns represent a paradigm shift, allowing airlines to deliver hyper-targeted messages across a myriad of digital out-of-home platforms. In this...

McDonald’s uses dynamic DOOH to unlock deals based on real-time weather conditions in the Philippines

The importance of DOOH campaigns for fast-food chains cannot be understated, especially in an era where digital media consumption is high. With DOOH, brands can strategically target specific demographics and geographical areas, maximizing the impact of their marketing efforts.  The ability to leverage location-based data allows fast-food chains to deliver...

AirAsia soars with programmatic DOOH: unlocking 7 million free seats promotion

With pandemic restrictions now easing out, brands have been reevaluating their marketing strategies and exploring new avenues to engage with consumers. One approach that has gained significant traction is the utilisation of outdoor campaigns. With people eager to venture out and reconnect with the world, outdoor advertising provides a unique...