Category: Partners
Japan – New research across eight Asia-Pacific & Japan markets finds a widening gap in AI readiness across the region, with only 52% of employees saying they feel equipped to adapt to AI and automation, according to a new report from workforce-readiness solutions provider Cornerstone OnDemand. ...
One of the clearest signs that a platform is thinking like a marketer is how it treats its partner ecosystem — and this is where Versus Trade's model stands out.
The Philippines is one of the more demanding consumer markets in Southeast Asia for brands trying to compete on customer experience. Smartphone penetration is high, mobile commerce is mature, and shoppers are accustomed to global standards of digital convenience through the platforms and apps they...
![[Thought Leadership] Tony Owens x Amperity](https://marketech-apac.com/wp-content/uploads/2026/05/Thought-Leadership-Tony-Owens-x-Amperity.png)
Last week, news broke of Publicis’ $3bn LiveRamp deal, sparking industry questions over its implications for the wider marketing and data industry. This article explains how the acquisition signals a much bigger shift and that in the AI era, customer identity and intelligence infrastructure are...
LNY is a peak consumption period, but also one of the most cluttered. The goal was clear: maximise reach and ensure foodpanda groceries stayed top-of-mind as households prepared for celebrations.
The Smart Move: How First Standard Finance is rewriting the narrative around debt in the Philippines
For over three decades, First Standard Finance Corporation has built a reputation grounded in trust and reliability. But in an increasingly competitive and digital-first landscape, legacy alone was no longer enough to stand out. Despite its long-standing presence, the company faced a critical challenge:...
![[Case Study] One Lourdes Inquiry Center](https://marketech-apac.com/wp-content/uploads/2026/04/Case-Study-One-Lourdes-Inquiry-Center.jpg)
In a healthcare environment where patient frustration often arises from inefficient communication, Our Lady of Lourdes Hospital set out to centralise access, enhance patient navigation, and improve overall service delivery. When the One Lourdes Inquiry Center launched in July 2024 in partnership with...
It is worth noting that “Spotify Wrapped Live Indonesia 2024” was one of the two large-scale live Wrapped celebrations in Southeast Asia, alongside Thailand. For Citra, said event carried its own cultural and emotional depth that is truly Indonesian.
With C-sections continuing to rise across Malaysia & Singapore, mums are starting to be more aware of the possible immunity differences and nutritional needs of C-section children, as compared to non-C-section children. C-section children may miss exposure to beneficial maternal bacteria —an important...
For the campaign rollout, the brand targeted millennials and Gen Z consumers (18–35) fascinated by pop-culture tie-ins and interactive brand experiences, especially to those who have experienced similar experiences for their competitors.
