AQUA’S programmatic DOOH campaign steals the show at Citayam Fashion Week with real-time data
With full-fledged outdoor engagement now back on track, out-of-home advertising has also seen itself resurrected. Brands are once again going ‘outside’ after an endured period of highly-digitised communication with consumers. After all, brands need to be where consumers are, and in this post-pandemic period, they are out and about, ever...