The 7-week travel campaign: How AirAsia tapped programmatic DOOH to encourage travel during peak season
As travelers increasingly demand personalised and real-time experiences, the aviation industry recognises the imperative to adapt and engage with their target audience in more dynamic and data-driven ways. Programmatic DOOH campaigns represent a paradigm shift, allowing airlines to deliver hyper-targeted messages across a myriad of digital out-of-home platforms. In this...