Category: Global
As marketers race to deliver increasingly personalised experiences, the pressure to scale without sacrificing authenticity has become one of the industry’s biggest balancing acts. Nowhere is that challenge more pronounced than in education. Unlike transactional purchases, choosing a school is deeply...
![[Appointment] BBC Studios x Erin Williams](https://marketech-apac.com/wp-content/uploads/2026/07/Appointment-BBC-Studios-x-Erin-Williams.webp)
Singapore – BBC Studios has appointed Erin Williams as Senior Vice President of Advertising Sales and StoryWorks for Asia Pacific as it strengthens its commercial leadership across the region. Based in Singapore, Williams will oversee BBC Studios’ advertising sales strategy across Asia Pacific,...
![[Brand Refresh] Surname](https://marketech-apac.com/wp-content/uploads/2026/07/Brand-Refresh-Surname.webp)
Singapore – Global payment and treasury management platform Sunrate has introduced a global brand refresh as it seeks to reinforce its positioning in cross-border payments and reflect its long-term strategy for the digital economy. The refreshed brand goes beyond a visual update, aligning with the company’s...
![[Technology] ChatGPT x Viber](https://marketech-apac.com/wp-content/uploads/2026/07/Technology-ChatGPT-x-Viber.webp)
Singapore – Rakuten Viber has partnered with OpenAI to bring ChatGPT-powered features directly into its messaging app, allowing users to access AI tools without leaving their conversations. The collaboration introduces a dedicated ChatGPT contact within Viber, enabling users to ask questions, brainstorm...
Amperity said its platform helps organisations unify fragmented customer data into trusted customer profiles that can be used by teams, systems, and AI applications to support real-time customer engagement.
![[Appointment] Havas Chief Strategy Officer](https://marketech-apac.com/wp-content/uploads/2026/07/Appointment-Havas-Chief-Strategy-Officer-.webp)
Paris, France – Havas has created the new role of Chief Strategy Officer, appointing Raphaël de Andréis to strengthen the group’s strategic direction as it advances its client-centric and AI-enabled transformation. De Andréis will continue serving as CEO of Western Europe while taking on the new...
Movie marketing has evolved well beyond the traditional trailer-to-ticket advertising. Today, brands aren’t simply promoting films—they’re becoming part of the stories themselves. Whether through retail activations, themed dining experiences or immersive travel campaigns, entertainment intellectual...
Eagle Eye's Personalised Challenges platform uses artificial intelligence to generate individualised promotions based on a customer's purchase history, predicted behaviour and responsiveness to promotions.
Sydney, Australia — Only 6% of branded creator content successfully delivers both strong audience engagement and meaningful brand-building, highlighting the limitations of relying on platform engagement metrics to measure campaign success. The findings come from Kantar’s newly released ‘The Creator Game...
California, U.S.A. — Meta is bringing back Facebook Creator Studio in a new form, launching it as an AI-powered companion app designed to help creators grow their presence on Facebook through personalised guidance, content insights, and community management tools. The launch marks Meta’s latest effort...
