Bonzai launches premium digital ad format ‘Fillboard’ to improve ad viewability, user experience

Singapore – Bonzai, the creative automation platform, has launched its latest service, Fillboard, a premium digital ad format designed to improve viewability and user experience (UX) for advertising served on desktop, tablet, and mobile platforms. With the introduction of Fillboard, a customised ad format by Bonzai, marketers can draw in...

IAS partners with Snap to provide AI-powered total media quality brand safety and suitability measurement tool for advertisers

Singapore – Integral Ad Science, a worldwide media measurement and optimization platform, today announced a partnership with Snap Inc. This agreement seeks to provide advertisers with greater transparency during their Snapchat campaigns by employing IAS' AI-powered total media quality (TMQ) brand safety and suitability measurement tool. Compliant with the Global...

Accenture, Adobe team up to offer industry-specific solutions generative AI solutions 

Singapore – Accenture has formed a partnership with Adobe to jointly develop industry-specific solutions. They intend to help enterprises create content at scale and alter their content supply chains by leveraging Adobe Firefly, Adobe's family of creative generative AI models.  Accenture intends to include Adobe Firefly Custom Models in its...

Alex Schellenberger appointed as senior vice president for brand at Mandarin Oriental

Hong Kong – Mandarin Oriental has announced the appointment of Alex Schellenberger as its new senior vice president for brand to elevate the hotel’s brand presence and to increase its desirability as a luxury hospitality brand.  With over two decades in global luxury brand building, storytelling and brand experience roles,...

Around 54% of global consumers expect to increase amount of international online shopping

Singapore – A new report from global payments and financial platform Airwallex has revealed that around 54% of global consumers expect to increase amount of international online shopping, signalling an increase in cross-border shopping. However, the report also notes that consumers also expect more payment flexibility and transparency this year....

LinkedIn adds feature to promote member content via LinkedIn Thought Leader Ads

Singapore – LinkedIn has announced the expansion of its Thought Leader Ads’ capabilities so advertisers can sponsor content from any member, to enable brands to amplify a diverse range of influential, trusted, and expert voices and member posts on the platform. With this expanded capability, brands can showcase voices beyond...

Media.Monks launches AI-powered consumer insight solution ‘Persona.Flow’

California, USA – S4Capital’s operating brand Media.Monks, a digital-first, data-led advertising and marketing services company, has launched ‘Persona.Flow,’ a professional managed service that gives brand marketers the ability to talk to their data. According to the agency, said solution addresses a unique need within enterprise AI workflows by converting owned...

Starbucks to close NFT loyalty programme by end of March

Singapore – Starbucks has announced that it will close ‘Starbucks Odyssey’, its NFT loyalty programme, by March 31 this year. According to its FAQ page, Starbucks is giving its users until March 25 to complete its ‘journeys’, referring to playing interactive games or taking on fun challenges, within the platform....

COMCO Mundo announces appointment of Joyce Yu as managing director for Southeast Asia 

Philippines – COMCO Mundo League of Enterprises strengthens its leadership by appointing Joyce Yu as its managing director for COMCO Southeast Asia.  Yu's new position includes growing COMCO's Experience+ division and fortifying the group's flagship brands, New PR and Smart Social. Services include events, branding, advertising, and special media executions are...

Ogilvy One announces multiple key appointments for its global leadership

New York, USA – Ogilvy One announces new multiple global leadership and launches next-generation services targeted at cultivating more partnerships through purposeful design. Ogilvy uses a strategy to develop partnerships that deliver business, brand, and customer value, guided by creativity, powered by data, and augmented by AI. Ogilvy One has...