Category: Global
The new relationship is created by the two brands’ shared affinity for creativity, entertainment, and innovation, to bring fans together around the globe through unforgettable and one-of-a-kind experiences.
South Korea – Samsung Electronics’ newest global campaign puts the spotlight on ‘Vision AI’, revealing how it transforms traditional TV viewing into a smart, user-centric experience. Developed by Cheil Seoul, the global spot for Samsung Vision AI shifts the focus from what’s on the screen to how...
USA – Warner Bros. Discovery (WBD) revealed that its flagship streaming service, Max, will be rebranded as HBO Max this summer, marking a strategic return to the iconic HBO brand for its streaming service to emphasise quality and distinctiveness in content. The rebrand was announced during WBD’s Upfront...
The report also noted that most preferred ad formats, like native ads and in-game product placements, are under-utilised, despite receiving over 80% positive sentiment from players.
USA – R/GA has named Urvashi Shivdasani as its new global chief financial officer, the agency’s first global C-suite appointment since regaining independence through a partnership between its management and private equity firm Truelink Capital. Shivdasani joins R/GA from Huge, where she served as global...
The partnership will kick off its first live event from the Los Angeles Dignity Health Sports Park on May 12th starting at 9 AM SGT, with a star-studded concert to remember.
Samsung, in collaboration with BBH Singapore, has launched a new global advertising campaign spotlighting the Galaxy S25 Ultra and its AI features.
In a CNN career spanning 25 years, most recently as SVP, Managing Editor Asia Pacific, & Global Head of Features Content, Lee has pioneered its highly successful approach to feature content, including major initiatives such as ‘Call to Earth’.
This growth, together with the agency’s regional centers of excellence and suite of data and intelligence solutions, demonstrates Burson's ability to leverage sports and entertainment to build brand reputation, foster lasting relationships and shape culture.
By integrating these two solutions, retailers can now deliver both mass and personalised messages, promotions and rewards directly on the customers’ physical and digital shopping receipts.
