Category: Global
USA – Accenture has agreed to acquire Whalar, a creator and social agency from Whalar Group, marking a major expansion of its Accenture Song business into the global creator economy. Under the deal, Whalar will be integrated into Accenture Song, adding scaled creator and influencer capabilities to its...
Seoul, South Korea — Hyundai Motor is putting human potential and robotics innovation in the spotlight with the launch of its new global campaign film “Next Starts Now,” featuring South Korean football star Son Heung-min and Boston Dynamics’ Atlas robot. As part of the FIFA World Cup 2026™ platform,...
USA – Sitecore has acquired Scrunch, an AI customer experience platform that helps brands understand and improve how they appear in AI-driven search, as it looks to strengthen its AI search visibility and digital experience capabilities. The acquisition comes as large language models and AI-generated...
Singapore — Samsung is bringing football and television together in its latest campaign “When it matters, watch it on a Samsung,” celebrating two decades as the world’s No.1 TV brand, according to market researcher Omdia. Created by BBH Singapore, the campaign centres on the brand’s 20-year streak...
U.S.A. — Apple has launched “Clingers,” a new global privacy campaign that uses humour and discomfort to take a direct aim at the hidden world of online tracking data. Created with TBWA\Media Arts Lab, the campaign is the latest chapter in Apple’s long-running “Privacy. That’s iPhone”...
USA – Duolingo has launched a limited-time event allowing users who have lost their learning streak to recover it. As part of the initiative, learners who previously built a streak of 30 days or more can restore it by completing three lessons in a single sitting. The feature is available until June 30....
Hong Kong – French luxury fragrance house Diptyque has unveiled an international communications platform marking the reinvention of its iconic classic candle, centring on a creative territory defined by suspended time, emotion, and sensory poetry. Titled “Light on, time off,” the campaign is positioned...
Singapore – Zendesk has appointed Tifenn Dano Kwan as Chief Marketing Officer, where she will oversee the company’s global marketing organisation, with a focus on market differentiation and pipeline growth. Dano Kwan joins Zendesk from Amplitude, where she was CMO and led its go-to-market transition...
Thailand – Sappe Public Company Limited (SAPPE), the Thailand-based beverage maker known for its “snackable drinks” and functional beverages, has launched a global campaign for Mogu Mogu under the concept “Wanna Skip? You Gotta Chew.” The campaign positions the fruit juice and nata de coco beverage as...
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Last week, news broke of Publicis’ $3bn LiveRamp deal, sparking industry questions over its implications for the wider marketing and data industry. This article explains how the acquisition signals a much bigger shift and that in the AI era, customer identity and intelligence infrastructure are...
