Singapore – Global digital ad verification company Integral Ad Science (IAS) has elevated Megan Reichelt, former head of programmatic for APAC at IAS, to be its new country manager for SEA.
In her new role, Reichelt will be actively working with brands, agencies, publishers, and technology partners to increase digital media quality and programmatic growth across SEA. She will also be developing sales strategies to best support current clients while building new partnerships with key stakeholders to help them go beyond verification and make every ad impression count.
Reichelt joined IAS in June 2021 as strategic partnerships manager, and within a short span was promoted to APAC head of programmatic business. With programmatic sales and marketing experience across Australia and Singapore, she brings strong expertise in business development, sales strategy, and scaling local market programs. Before joining IAS, she was the marketing lead for Accor hotels, working on digital advertising and content strategies.
Commenting on her appointment, Reichelt said, “Southeast Asia’s digital media market is evolving quickly, and I look forward to working with marketers and publishers to tap into IAS’ solutions that can help drive efficiency and return on their investments in new ways.”
Meanwhile, Laura Quigley, SVP for APAC at IAS, noted that with their continued investment and growth plans in Southeast Asia, they have rapidly expanded their team across multiple functions in Singapore, and she is thrilled to have Reichelt provide operational excellence, team management, and sales leadership in the region.
“She has already been very successful in her programmatic lead role with strong track records of building strategic partnerships across these markets and growing business within the ad tech space. I am confident she will successfully guide the teams and help clients improve their digital spending outcomes,” said Quigley.
In July 2022, IAS and Anzu have recently announced a partnership to enable global brands and agencies to effectively monitor the quality of their in-game media investments in mobile gaming environments.
