Yuen, a multiple award-winning workaholic is now the Chief Merchandise and Marketing Officer for the international retailer, AEON (M) Co Berhad while serving 2 other public listed companies;  GDEX Berhad and OCK Group Berhad. GDEX is a logistic and freight company while OCK is in the business of telecommunications network services and energy.

Currently Yuen is also sitting on the Pahang Economic Advisory Council 2024/5; Committee To Culturalise Productivity for Malaysia Productivity Corporation, MPC; National Cultural Council (MAKEN) as well as the Steering Committee of the 30% Club Malaysia.

Asyraf has more than 16 years of experience in marketing, branding, social media, and product management while working within the telco, finance and water services industry. In transforming his career, he has played several key leadership roles within the space of marketing and branding in various GLCs and MNCs. He has built his niche and expertise while leading several strategic initiatives relating to corporate branding, go-to-market strategies, customer touchpoints enhancement, culture and retail transformation, as well as reputation management.

Andreas is a transformational Leadership Coach and a Master NLP Practitioner with a single-minded purpose: to be a catalyst for positive change and self-awareness. A TEDx speaker, an author, a multiple award-winning marketing expert and in the Top 100 Inspirational LinkedIn Icons, Andreas is a game changer, transforming businesses and people to define their purpose and achieve exponential growth & success. Andreas has built, restructured, and managed several media agencies across Asia, leading them to flagship positions in their respective markets and was the first non-Malaysian Group CEO of Star Media Group. In August 2020 and 2022, he launched AMVPLUS ADVISORY and AMVPLUS ACADEMY focusing on Leadership, Transformation & Purpose. In 2021, Andreas published his book, Courage at the Crossroads, a book filled with stories of successes, failures, determining values and life-changing decisions, all meeting at the crossroads. A book that teaches leadership in ways that textbooks don’t.

A creativity-fueled marketing career at breakneck speed.

Ben started as an event specialist in an ad agency, working closely for brands delving into “dark marketing”. That laid foundational beginnings that manifested in a strong sense of independence, rigorous work ethic, and an inventive mind.

In just a few years, the transformation is complete from a specialist in activation to a leader in brand and marketing. His curiosity and creative acumen is in full display as he spearheads the content marketing strategy, performance marketing & strategic brand positioning for Maxis and now Astro.

Karis Lim is the Director of Digital Commerce & Brand Marketing at Bonia Corporation Berhad, overseeing global brand growth for Bonia and Braun Büffel. With extensive experience in the premium and luxury retail industry across Hong Kong and Malaysia, she leads digital transformation and brand storytelling initiatives that bridge heritage with innovation, shaping how modern consumers experience and engage with luxury.

Najeeb Khalid Nazali is an experienced professional specializing in digital marketing, media strategy, and performance marketing. As the Media and Digital Marketing Lead at Boost, he has driven growth and innovation across consumer and SME segments, focusing on developing meaningful campaigns and enhancing user experiences. Throughout his career, Najeeb has had the privilege of working on award-winning initiatives for global brands, guided by a collaborative approach and a commitment to continuous improvement. He values collaboration, user experience, and data analytics in delivering impactful results aligned with organizational goals.

May Ling is an experienced marketer with over ten years at the executive level and a track record of success in developing branding and marketing strategies, digital transformation, change management, and innovative firsts across multiple markets; her background spans FMCG, telecommunications, and Quick Service Retail. Her expertise is in pioneering new digital innovations in a developing market while directing cross-functional teams to develop coaward-winning brand and marketing communications campaigns, number-one digital products, and the first digital telco payment.

Hubert brings over a decade of experience in digital consulting and transformational marketing. At CleverTap, he leads initiatives to help enterprise brands build unified, data-driven engagement architectures — activating, retaining, and maximising value from customers across their lifecycle.

He partners closely with CMOs and growth teams to translate insights into scalable programs across martech, omnichannel activation, and customer experience. His strengths lie in shaping strategies that fuse performance marketing, AI, automation, and personalization — all grounded in measurable impact.

With 20 years in advertising, Tjer has built a career defined by fearless creativity. Since 2018, he has led FCB SHOUT – the #1 Malaysian agency – to multiple Agency of the Year titles and over 200 awards, including Malaysia’s first ever Gold in YouTube Works Asia. His experience spans both local and international agencies, and he has judged for Adfest, Creativepool, Dragons of Asia and the Kancils, where he also served on the Creative Council.

Chris is General Manager of GrowthOps Malaysia, leading 200 creative, tech, and marketing specialists at the APAC Marketing Transformation agency. His experience spans agencies, startups, and enterprise—including as Global CMO of Everise and co-founder of Hyperlab (acquired in 2018). An award-winning marketer and EFFIEs judge, Chris regularly contributes to marketing publications on the intersection of technology, creativity, and growth.

Jennifer Chang is the Head of Marketing at MABECS, Malaysia’s first and most established UK education advisory service. Since 2018, she has built the Marketing function from scratch, driving brand awareness, loyalty, and engagement through strategic account management, PR, and multi-channel marketing. She also launched the industry’s first podcast, setting new standards for outreach. Outside of work, Jennifer enjoys a good game of tennis.

With nearly two decades in marketing and consulting, Shona has shaped businesses across Australia, Asia, Europe, and the Middle East. Since 2012, she has driven strategic transformation for leading global brands, developing PHD’s thought leadership and partnering with 20+ markets across FMCG, apparel, automotive, entertainment, and technology. Now leading strategy for OMG in Malaysia, she brings international expertise and a belief that groundbreaking ideas emerge from diverse perspectives to drive innovation and meaningful brand connections.

Melissa Sandhu, Head of Commercial & Strategic Partnerships at Prince Court Medical Centre, brings over 20 years of expertise in marketing and communications from across industries including healthcare, hospitality, IT and banking. Her ability to fuse innovation, strategy and storytelling has consistently elevated brand identities and delivered measurable results. At Prince Court, Melissa drives initiatives that align business goals with a world-class patient experience, reinforcing the hospital’s reputation as a leader in healthcare excellence and global partnerships.

Daniel Guedez is a global automotive marketing leader with 20+ years across the USA, LATAM, the Caribbean, and ASEAN markets. He blends Industrial Engineering rigor and an MBA in Marketing to scale multilingual, multicultural go-to-market programs for the Stellantis product portfolio. Passionate about international markets and multicultural audiences, he leads product launches and experiential events, aligning multi-agency teams with data insights to create culturally resonant campaigns and consistent global narratives.

Alyaa is a tenacious go-getter with true grit, a social media expert with a deep understanding of digital marketing strategies and trends – with over 15 years of experience in the telco industry. Driven by insights and objectives, she is responsible for how TM group of brands (inclusive of Unifi) social media ecosystem lives on digital, all the while making industry firsts in bringing the company forward; end-to-end spectrum; from the way the company sells to the way the company engage with its customers. She is always obsessed and amazed on how human behaves on digital, and she believes that anything is possible and can be engineered from the get-go, we just have to be creative about it.