Marketing
Vishal Nicholas expands role at dentsu, to be dentsu Impact’s new head of strategy
In his expanded role at dentsu Impact, Vishal Nicholas will be responsible for managing the agency's planning and strategy from South, Delhi, and Mumbai.
Singapore Airlines launches new global campaign, reignites excitement of ‘flying again’
Singapore Airlines' new campaign aims to capture the ‘freedom’ and ‘weightlessness’ of being able to finally travel again.
UNDP appoints Wunderman Thompson Australia as lead digital experience agency
The new advocacy campaign by UNDP and Wunderman Thompson is also in partnership with Activista and Mindpool.
TBWA\Sydney names Katrina Alvarez-Jarratt as new ECD
Australia – Advertising agency TBWA\Sydney has announced the elevation of Katrina Alvarez-Jarratt, former creative director, to now assume the position of the team’s executive creative director (ECD). Alvarez-Jarratt has been...Read More
PH’s tourism dept. launches campaign encouraging halal dining discoveries
The new halal food experience from DOT Philippines comes in response with the eventual resumption of tourism back in the country.
APAC roundtable gathers region’s marketing leaders, discuss current state of consumer acquisition & retention amid pandemic
Last September 21, MARKETECH APAC gathered marketing leaders from all over the region to talk about how the changes in the pandemic affected brands' consumer acquisition & retention strategies.
CM Group merges with Cheetah Digital to further enhance customer-centric marketing solutions
The merger aims to expand and enhance both CM Group and Cheetah Digital’s marketing capabilities to meet the needs of customers.
Sydney Symphony Orchestra appoints Apparent as media agency of record
Apparent's appointment by the Sydney Symphony Orchestra comes after the orchestra comes back in performance this new season.
Streamotion extends remit with The Hallway to manage new streaming service, ‘Flash’
Independent full-service agency The Hallway has created the name and brand identity for Foxtel’s Group’s news streaming service, Flash.
Adrian Miller appointed as chief creative of Ogilvy MY
Adrian Miller has been the former chief creative as well of Ogilvy Indonesia, and now serving the same position at Malaysia.
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