Marketing
Alex Hesz named dentsu International’s new global chief strategy officer
Through his new role at dentsu International, Alex Hesz will help shape and define the strategy, priorities, and long-term direction of the company.
E-commerce industry in PH to plug in biggest ad spend for Q3
Kantar’s current Digital Advertising Intelligence was conducted during the period of July to September 2021.
Netflix India’s campaign for ‘Red Notice’ invited fans to become ‘shoplifters’
The campaign by Netflix India reflects the action-packed sequences in 'Red Notice', only need to be emulated by fans to actually succeed in the 'heist'.
What’s NEXT: How can platform businesses supercharge their loyalty programs in 2022
MARKETECH APAC's What's NEXT series aims to look into the future trends in marketing this coming 2022. First on the series: Consumer loyalty in platform businesses.
Ogilvy Consulting launches new sustainability practice in Asia
The new sustainability practice aims to help brands shape sustainability priorities and solutions in the region.
LISTEN: This audio logo from Australian Ethical takes inspiration from whale songs
The audio logo, created by SCA, takes inspiration from whale sounds as a reminder from Australian Ethical to invest ethically for the future of the environment.
MARKETECH APAC’s Top 5 Stories for November: A Disney veteran joins local Filipino live streaming platform
This month, we saw a homegrown live streaming platform in PH nabbing a veteran from none other than content and media giant, Disney. Take a look at the other stories that topped this month's charts.
Virtual influencer Rae breaks fourth wall as part of CapitaLand, POP MART celebration
Through Capitaland's campaign, participants can enjoy a game of hide-and-seek alongside Rae and stand a chance to win a limited edition SPACE MOLLY Christmas figure.
PropertyGuru Finance spreads life advice to public via ‘informative’ fleet of vans
The movement includes a fleet of vans featuring candid life advice, which was seen across 50 island-wide locations in Singapore.
iProspect appoints Paul Murphy as agency’s MD in Melbourne
Paul Murphy brings in to iProspect 25 years of experience working agency- and client-side in Melbourne, Brisbane, and Adelaide.
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