Marketing

India’s ad watchdog names new creative partner to amp up campaign efforts

Shaina Teope | May 17, 2021-3

ASCI has chosen independent and integrated agency Infectious Advertising to manage its marketing and promotional efforts.

MARKETECH APAC marks first anniversary, unveils new logo

MARKETECH APAC | May 16, 2021-3

The platform that was borne at the height of the pandemic proudly grew into more than just a provider of news, creating spaces to bring about the most relevant and crucial conversations and dialogue in the industry.

DDB shows off how effective ‘unexpected’ works are by launching a brand revamp–on a sheep farm

Teddy Cambosa | May 14, 2021-3

Despite the antithetical approach of the brand campaign, DDB wants to demonstrate through this that unexpected works for their clients.

Creative agency VMLY&R Commerce Encompass produces fundraising campaign for gravely COVID-stricken India

Jean Cabico | May 14, 2021-3

The fundraising initiative is by Lara Dutta and Shayamal Vallabhjee together with the non-profit organizations including TIE and Give India.

In new strand of its ‘Proudly Ordinary’ campaign, beer brand TED gives comedian Gocsy a factory tour

Jean Cabico | May 14, 2021-3

The newly released installment of Tooheys Extra Dry's 'Proudly Ordinary' campaign takes Aussie comedian Gocsy on a guided factory tour.

Omnichannel retail strategies in the era of connected experiences

Saurabh Madan | May 14, 2021-3

At any touchpoint, when the customer finds for you, and you're not there, it can lead to long-term consequences to your brand value. Here's what you can do.

Creative agency Orchard revs up brand experience offering with three new senior hires

Teddy Cambosa | May 14, 2021-3

With the three new senior hire appointments, Orchard hopes to bolster its brand experience offering to a larger clientele base.

This PH NGO’s latest campaign encourages failing students to rediscover their love for learning

Teddy Cambosa | May 13, 2021-3

Conceptualized alongside GIGIL, the 75under75 campaign by SIlid Aralan aims to create a budding generation of successful personas from academically-challenged students.

L’Oréal Australia joins AiMCO to bolster transparent influencer marketing

Jean Cabico | May 13, 2021-3

L’Oréal Australia has recently partnered with AiMCO, with the aim to shape the future of influencer marketing.

SG businesses’ CX endeavors fall short of customer expectations, new study shows

Teddy Cambosa | May 13, 2021-3

According to the study by SAP, Singapore businesses still need to step up their CX strategies to win more customers and retain those that are loyal.

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