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Category: Marketing

Cannes Lions 2025: Here’s every award-winning campaign from Asia-Pacific
Cannes Lions 2025: Here’s every award-winning campaign from Asia-Pacific
Posted on June 21, 2025
by Teddy Cambosa
In total, APAC is bringing a total of 118 Lions back home, a significant increase from 93 from Cannes Lions 2024, but still falling short of Cannes Lions 2023’s 123. India brought the most Lions home at 32, followed by Australia (28), New Zealand (18), Japan (13), and Singapore (12).
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Nine overhauls streaming and broadcast division, introduces new leadership structure
Nine overhauls streaming and broadcast division, introduces new leadership structure
Posted on June 20, 2025
by Teddy Cambosa
Nine has announced a major strategic realignment of its streaming and broadcast division, revealing a new leadership structure and operational framework aimed at driving growth, accelerating innovation, and strengthening its market position across free-to-air and subscription platforms.
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content lacoste gamify tennis 2025
Lacoste’s new campaign rewards fans for real-world and online brand interactions
Posted on June 20, 2025
by Aliza Carmona
Hong Kong – Lacoste has teamed up with digital experience agency CONTEN.T and its flagship IP, SUPERFAN — an action-based consumer engagement platform — to strengthen its brand identity and deepen fan connections across the Asia-Pacific region. Under the partnership, CONTEN.T will lead Lacoste’s gamified...
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Communications consultancy Mutant opens Philippines office, expands Southeast Asia footprint
Communications consultancy Mutant opens Philippines office, expands Southeast Asia footprint
Posted on June 20, 2025
by Fatima Baduria
Setting foot in the Philippines, Mutant aims to bring its strategic, creative, and results-driven communications approach to the market.
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Hyundai Motor Malaysia to establish direct presence in MY as part of SEA expansion
Hyundai Motor Malaysia to establish direct presence in MY as part of SEA expansion
Posted on June 20, 2025
by Teddy Cambosa
The move transitions Hyundai from a distributor-led model—previously managed by Sime Motors—to a principal-led operation, reinforcing its long-term commitment to the Malaysian market.
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mediadonuts rebrands to Aleph 2025
MediaDonuts now ‘Aleph’ across key Asian markets in strategic brand unification
Posted on June 20, 2025
by Aliza Carmona
Singapore – Aleph, a global digital expert in media, payments, and education, has officially rebranded its online advertising arm, MediaDonuts by Aleph, to ‘Aleph’ in a move to consolidate operations and deepen its presence across the APAC region. The rebranding follows Aleph’s acquisition of Entravision’s...
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AirAsia Media, Universal Pictures’ campaign takes flight for ‘How To Train Your Dragon’
AirAsia Media, Universal Pictures’ campaign takes flight for ‘How To Train Your Dragon’
Posted on June 20, 2025
by Fatima Baduria
AirAsia Media, Capital A’s travel media division, has partnered with Universal Pictures to launch the ‘Ride The Skies’ campaign.
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the way I read scmp campaign 2025
SCMP’s new campaign taps influential Hong Kong voices to spotlight evolving reader engagement
Posted on June 20, 2025
by Aliza Carmona
Hong Kong – The South China Morning Post (SCMP) has launched “The Way I Read SCMP”, a new campaign spotlighting seven prominent Hong Kong figures to highlight the diversity and depth of its readership. Now in its third iteration, the ‘I Read SCMP’ campaign has brought together 30 influential...
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tiktok tokopedia indonesia kppu conditional approval
Indonesia’s KPPU grants conditional approval to TikTok-Tokopedia merger
Posted on June 19, 2025
by Aliza Carmona
Indonesia – The Indonesian antitrust watchdog KPPU has conditionally approved TikTok’s acquisition of e-commerce giant Tokopedia, concluding its investigation into potential monopoly risks tied to the high-profile merger. The approval, as reported by Reuters, comes with a set of requirements that TikTok...
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Communications consultancy ACID launches in Singapore to empower early-stage startups across Southeast Asia
Communications consultancy ACID launches in Singapore to empower early-stage startups across Southeast Asia
Posted on June 19, 2025
by Fatima Baduria
Strategic communications consultancy ACID has officially launched in Singapore, aiming to help early-stage startups in emerging industries across Southeast Asia.
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Most Recent Articles

Cannes Lions 2025: Here’s every award-winning campaign from Asia-Pacific
Cannes Lions 2025: Here’s every award-winning campaign from Asia-Pacific
June 21, 2025
Teddy Cambosa
No posts found
Nine overhauls streaming and broadcast division, introduces new leadership structure
June 20, 2025
Teddy Cambosa
Lacoste’s new campaign rewards fans for real-world and online brand interactions
June 20, 2025
Aliza Carmona
Communications consultancy Mutant opens Philippines office, expands Southeast Asia footprint
June 20, 2025
Fatima Baduria
Hyundai Motor Malaysia to establish direct presence in MY as part of SEA expansion
June 20, 2025
Teddy Cambosa
MediaDonuts now ‘Aleph’ across key Asian markets in strategic brand unification
June 20, 2025
Aliza Carmona
No posts found

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