Marketing

Entropia launches three new services under eCommerce arm MEDICI

Shaina Teope | Nov 25, 2020

The added services are aimed at optimizing each stage of the commerce funnel for brands.

WATCH: Jollibee’s Christmas ad shines on the ‘gift of family’ amid pandemic

Shaina Teope | Nov 24, 2020

Jollibee once again touches its main market segment – the Filipinos – with its latest Christmas ad which spotlights on the blessing of family amid the pandemic.

Manulife SG gives back to local healthcare workers through ‘Sky Nets’ treat

Teddy Cambosa | Nov 24, 2020

Manulife Singapore is giving back to healthcare workers in the country by giving them admission passes to Manulife's 'Sky Nets' attraction.

Singtel resorts to mini sitcom to help up Singaporeans’ scam quotient

Shaina Teope | Nov 23, 2020

Singapore's telco giant Singtel has released a sitcom-like campaign to educate citizens on different forms of scams.

Game dev Moonton unveils Manny Pacquiao as new ‘Mobile Legends’ ambassador

Teddy Cambosa | Nov 23, 2020

Filipino boxer Manny Pacquiao is the new face of the video game Mobile Legends, announced as part of Moonton's Project NEXT initiative.

Domino’s AU imagines reasons you won’t be able to get out of your car – including an approaching T-rex

Shaina Teope | Nov 20, 2020

Domino's promotes its new car park delivery by comically exaggerating reasons customers won't be able to get out of their cars.

PH installment of Colgate’s #SmileStrong campaign highlights optimism in special individuals

Shaina Teope | Nov 19, 2020

The Philippine strand of Colgate's global campaign "Smile Strong" spotlights on "optimism in action" among individuals with special needs.

Nissan PH taps local actor Matteo Guidicelli as brand’s new ambassador

Teddy Cambosa | Nov 19, 2020

Local celebrity Matteo Guidicelli is Nissan Philippine's new brand ambassador, which coincides with the company's "Dare the Impossible" campaign.

OMG’s sport & entertainment practice launches in APAC

Shaina Teope | Nov 18, 2020

Fuse in APAC will build on its established network in the UK and across EMEA, where work has been delivered for international brands such as PepsiCo, Nissan, and HSBC.

Sun Life PH makes getting insurance ‘friendlier’ with its ‘starter pack’ campaign

Shaina Teope | Nov 17, 2020

Sun Life Insurance in the Philippines wanted to ease the overwhelm of getting insurance by bundling essential products, and getting warm celebrity faces as endorsers for each pack.

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