Arla celebrates World Milk Day with new campaign showcasing ‘good in goodness’ in organic milk

Singapore – Organic dairy producer Arla has released a new campaign for World Milk Day, which showcases an extraordinary story of what ‘goodness’ is included in their organic milk in terms of deliciousness and nutritional value. The campaign, conceptualised alongside Kingdom Digital and Areka Studios, embodies Arla's unwavering commitment to...

Media veteran Gregory Ho appointed as senior advisor for Asia Video Industry Association

Singapore – The Asia Video Industry Association (AVIA) has appointed media veteran Gregory Ho as its senior advisor. Ho was most recently the vice president of corporate communications and marketing for Warner Bros. Discovery (WBD). In his new role, Ho will support AVIA CEO Louis Boswell and work closely with...

McDonald’s PH’s breaks category conventions by embracing inclusivity in latest Pride Month ad

Manila, Philippines – As a predominantly Catholic country, most brands based in the Philippines still shy away from talking about gender inclusivity, fearing backlash from the conservative audience. With a growing LGBTQIA+ community in the country, how can brands use ads to fight alongside with these communities for inclusivity and...

Sue Squillace appointed as new CEO of Mediahub ANZ amidst agency leadership restructuring

Sydney, Australia – Sue Squillace has been appointed as the chief executive officer at Mediahub ANZ, following an agency leadership restructure after Andrew Livingston, executive director for Asia-Pacific has resigned from his role to relocate to the United Kingdom. In her new role, Squillace will oversee the Mediahub Sydney and...

Jarieul Wong, formerly of Carousell, to now lead regional communications of insurtech Igloo

Singapore – Jarieul Wong, the former head of communications of recommerce platform, Carousell, has been named as the communication & content lead for insurtech company, Igloo. Wong will be covering all markets for the firm, namely, Singapore, Indonesia, Thailand, the Philippines, and Vietnam. lgloo is a full-stack insurtech startup founded...

Havas Ortega, Philippine Junior Marketing Association’s ‘MADWORLD’ to continue to bring new marketing insights to junior marketers

Manila, Philippines – Integrated media and communications group Havas Ortega, alongside the Philippine Junior Marketing Association, returns with the eleventh edition of its flagship event ‘MADWORLD’ on June 3 to bring new insights amongst its attendees as they learn how to adapt to the industry’s fast-changing innovativeness. The Philippine Junior...

Moving Walls, AAMS partner with regional ad leaders to unveil open-source OOH audience measurement framework

Malaysia – The Outernet Marketing Innovation Group (OMIG), a regional industry initiative spearheaded by global ad-tech company Moving Walls and The Association of Advertising and Marketing Singapore (AAMS), has announced the release of an open-source document which encapsulates OOH audience measurement with a particular focus on the concept of the impression...

Virtue APAC appoints ex-Lazada Chloe Fair as client services director

Teddy Cambosa

Singapore – VICE Media’s creative agency Virtue has appointed Chloe Fair as its client services director ahead of the agency’s next phase of growth in the region. Fair combines creative ideas with measurable business outcomes. She will drive commercial and operational excellence at Virtue, growing the account management team and...

Malaysian coffee chain OldTown White Coffee officially opens first branch in the Philippines

Manila, Philippines – Popular Malaysian coffee chain OldTown White Coffee has officially opened its first branch in the Philippines. The inugural store was launched May 25 at SM City Grand Central, located in the city of Caloocan in Metro Manila. OldTown White Coffee first opened in 1999 at the city...

Storytelling platform Humans of Bombay announces new brand films division

India – Local storytelling platform Humans of Bombay (HoB) has announced its new brand films division, which will see the platform leverage its niche to tell impactful stories for brands and comes as the next step in growing into a full-fledged 360-degree media house. Through this new vertical, the platform...