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Alex Hesz named dentsu International’s new global chief strategy officer

Teddy Cambosa | Dec 1, 2021-3

Through his new role at dentsu International, Alex Hesz will help shape and define the strategy, priorities, and long-term direction of the company.

E-commerce industry in PH to plug in biggest ad spend for Q3

Jean Cabico | Dec 1, 2021-3

Kantar’s current Digital Advertising Intelligence was conducted during the period of July to September 2021.

Netflix India’s campaign for ‘Red Notice’ invited fans to become ‘shoplifters’

Teddy Cambosa | Dec 1, 2021-3

The campaign by Netflix India reflects the action-packed sequences in 'Red Notice', only need to be emulated by fans to actually succeed in the 'heist'.

What’s NEXT: How can platform businesses supercharge their loyalty programs in 2022

Henry Christian | Dec 1, 2021-3

MARKETECH APAC's What's NEXT series aims to look into the future trends in marketing this coming 2022. First on the series: Consumer loyalty in platform businesses.

Ogilvy Consulting launches new sustainability practice in Asia

Jean Cabico | Dec 1, 2021-3

The new sustainability practice aims to help brands shape sustainability priorities and solutions in the region.

LISTEN: This audio logo from Australian Ethical takes inspiration from whale songs

Teddy Cambosa | Nov 30, 2021-3

The audio logo, created by SCA, takes inspiration from whale sounds as a reminder from Australian Ethical to invest ethically for the future of the environment.

MARKETECH APAC’s Top 5 Stories for November: A Disney veteran joins local Filipino live streaming platform

MARKETECH APAC | Dec 1, 2021-3

This month, we saw a homegrown live streaming platform in PH nabbing a veteran from none other than content and media giant, Disney. Take a look at the other stories that topped this month's charts.

Virtual influencer Rae breaks fourth wall as part of CapitaLand, POP MART celebration

Teddy Cambosa | Nov 30, 2021-3

Through Capitaland's campaign, participants can enjoy a game of hide-and-seek alongside Rae and stand a chance to win a limited edition SPACE MOLLY Christmas figure.

PropertyGuru Finance spreads life advice to public via ‘informative’ fleet of vans

Jean Cabico | Nov 30, 2021-3

The movement includes a fleet of vans featuring candid life advice, which was seen across 50 island-wide locations in Singapore.

iProspect appoints Paul Murphy as agency’s MD in Melbourne

Teddy Cambosa | Nov 30, 2021-3

Paul Murphy brings in to iProspect 25 years of experience working agency- and client-side in Melbourne, Brisbane, and Adelaide.

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