Marketing
IAS appoints new commercial lead for India market
Saurabh Khattar, formerly of Taboola, has been named the new commercial lead for IAS in India.
Hindustan Unilever partners with VMLY&R Commerce to launch ‘Smart Fill’ machine
Done in collaboration with VMLY&R Commerce, Hindustan Unilever has unveiled its new initiative, 'Smart Fill' machine.
Banking platform Backbase appoints new APAC VP for market expansion
Iman Ghodosi is the new regional vice president for APAC at Backbase, aiming to expand its services across regional clients.
GroupM appoints Aimee Buchanan as CEO for ANZ
Prior to her new role as CEO for GroupM ANZ, Buchanan first served as the CEO of OMD in Australia since 2016.
MARKETECH APAC’s Top 5 Stories for July: Asian food delivery’s new offering bags top spot
Brands from the Southeast Asia region once again takes the spotlight. Find out what stories from the industry made it to the top.
7-Eleven HK to donate 1,000 7-SELECT chicken legs as store marks 40-year journey
To celebrate its 40-year journey, 7-Eleven will be donating 1,000 7-SELECT chicken legs for 40 consecutive weeks for Hong Kongers in need.
Olay China’s latest ad uplifts the message of ‘fearless of judgement’ for beauty standards
Conceptualized by Grey Group Hong Kong this Olay China campaign narrates the sad yet stark reality of stereotypical beauty standards.
Kopitiam, AAMS’ tech partner Moving Walls tie up to boost food court advertising
Said partnership aims to utilize the services from Moving Walls to be impowered by AMS for tracking ad data through Kopitiam advertising.
Ford MY’s new ad invites to remember all the good times ‘outdoors’ just until ‘all is well’
A brand marked by adrenaline rush, the latest ad by Ford in Malaysia is much quieter and introspective.
DDB Mudra Group announces Anand Murty as new head of strategy
Anand Murty, former EVP and head of strategy at Taproot Dentsu, is the new head of strategy at DDB Mudra Group.
