Marketing

Grab, Marriott ink wide-ranging agreement to give customers enhanced hospitality experience

Shaina Teope | Oct 29, 2020

The First-of-its-kind integrated partnership will see Marriott and Grab collaborate across multiple verticals including food delivery, advertising, loyalty and rewards, payment and transport services.

PH telco Globe’s platinum service engages fitness buffs with new exclusive class promos

Shaina Teope | Oct 29, 2020

It has partnered with indoor cycling boutique gym Electric Studio.

Commerce company VTEX expands Asia growth with SG office

Teddy Cambosa | Oct 29, 2020

Commerce company VTEX announces APAC expansion by establishing its first regional office in Singapore.

PH telco Smart’s newest endorser is its third Korean star since May

Shaina Teope | Oct 29, 2020

After getting Netflix's "Crash landing on you" stars, Smart reveals Park Seo-Jon as newest face of the brand.

SM-branded sugar products, other powder drinks flagged by FDA in PH

Shaina Teope | Oct 28, 2020

SM has since pulled out the products from its stores.

Media conglomerate Meredith Corp. taps US-based Evolution to manage imagery brand in ANZ, NA

Teddy Cambosa | Oct 28, 2020

Media conglomerate Meredith Corp. get Evolution, a branding agency, to manage branding strategies for the LIFE brand across North America & ANZ.

SG-based GTX TEC partners with BTS for new jewelry line

Teddy Cambosa | Oct 28, 2020

Singapore jewelry company launches its new jewelry line in partnership with BTS and Silverstone G.

This holiday, Indians to buy online if with discounts, easy returns: study

Shaina Teope | Oct 28, 2020

Indian consumers are clear about their priorities: they are more likely to buy items that are discounted and those with easy return policies.

Pandemic woes have varied consumer impact on China, Japan markets: report

Teddy Cambosa | Oct 28, 2020

Chinese and Japanese consumers shared mixed reactions on the global pandemic and consumer behavior impact, Ernst & Young reports.

Colgate MY inspires to #SmileStrongBersama in new campaign

Shaina Teope | Oct 28, 2020

The campaign, where Bersama means together, features personalities fighting for social advocacies.

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