Marketing

Japan supermarket chain KINOKUNIYA to open pop-up store in Singapore

Shaina Teope | Feb 26, 2021

The supermarket chain was looking for fresh ways to connect to customers.

McDonald’s India personifies coke, burger, fries in new #MatchedByYou campaign

Teddy Cambosa | Feb 25, 2021

#MatchedWithYou, the new campaign conceptualized by DDB Mudra Group, is the new step of McDonald's India to offer value meals to its customers.

TaskUs’ upcoming virtual concert gets fans chance to meet PH actor James Reid

Teddy Cambosa | Feb 25, 2021

Philippine fans are in for a treat as the concert hosted by TaskUs can get them a chance to hang out virtually with actor James Reid.

Dentsu Impact nabs mainline, digital creative mandate for Zeno Health

Shaina Teope | Feb 25, 2021

The agency will kickstart the duty with the launch of a massive campaign for Zeno Health in Mumbai.

dentsu Malaysia bags AIA’s creative business

Jean Cabico | Feb 24, 2021

AIA Malaysia has awarded dentsu Malaysia its creative business.

Comms firm Edelman elevates India arm’s head of brand to lead APAC operations

Teddy Cambosa | Feb 24, 2021

Munshi has served with Edelman for around 18 years, and has a diversified experience in handling brand and creative teams.

India’s Ad Standards Council releases draft guidelines on influencer ads

Shaina Teope | Feb 24, 2021

With the rise of influencer marketing, India's ad watchdog found that these micro marketers have the tendency to insufficiently identify promo content.

Marketing specialist Delacon bags three new accounts for call analytics services

Teddy Cambosa | Feb 24, 2021

Call analytics services by Delacon has paved its way to win three new accounts in the mid of surge of call-based support for customers by brands.

Hong Kong actor Leon Lai returns as ambassador for HKTDC’s 2021 Entertainment Expo

Jean Cabico | Feb 23, 2021

HKTDC invites Leon Lai again to be the ambassador for 2021 Entertainment Expo.

MARKETECH APAC to host webinar ‘Asia-Pacific Outlook 2021: Reimagining your higher education web strategy’

MARKETECH APAC | Feb 23, 2021

This April, all marketing teams of universities in APAC are invited to join the webinar, to learn how to recalibrate their web strategies amid the massive shift to virtual learning.

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