Marketing

Vishal Nicholas expands role at dentsu, to be dentsu Impact’s new head of strategy

Teddy Cambosa | Oct 25, 2021-3

In his expanded role at dentsu Impact, Vishal Nicholas will be responsible for managing the agency's planning and strategy from South, Delhi, and Mumbai.

Singapore Airlines launches new global campaign, reignites excitement of ‘flying again’

Jean Cabico | Oct 25, 2021-3

Singapore Airlines' new campaign aims to capture the ‘freedom’ and ‘weightlessness’ of being able to finally travel again.

UNDP appoints Wunderman Thompson Australia as lead digital experience agency

Jean Cabico | Oct 25, 2021-3

The new advocacy campaign by UNDP and Wunderman Thompson is also in partnership with Activista and Mindpool.

TBWA\Sydney names Katrina Alvarez-Jarratt as new ECD

Jean Cabico | Oct 25, 2021-3

Australia – Advertising agency TBWA\Sydney has announced the elevation of Katrina Alvarez-Jarratt, former creative director, to now assume the position of the team’s executive creative director (ECD). Alvarez-Jarratt has been...Read More

PH’s tourism dept. launches campaign encouraging halal dining discoveries

Teddy Cambosa | Oct 25, 2021-3

The new halal food experience from DOT Philippines comes in response with the eventual resumption of tourism back in the country.

APAC roundtable gathers region’s marketing leaders, discuss current state of consumer acquisition & retention amid pandemic

Shaina Teope | Oct 22, 2021-3

Last September 21, MARKETECH APAC gathered marketing leaders from all over the region to talk about how the changes in the pandemic affected brands' consumer acquisition & retention strategies.

CM Group merges with Cheetah Digital to further enhance customer-centric marketing solutions

Jean Cabico | Oct 22, 2021-3

The merger aims to expand and enhance both CM Group and Cheetah Digital’s marketing capabilities to meet the needs of customers.

Sydney Symphony Orchestra appoints Apparent as media agency of record

Teddy Cambosa | Oct 22, 2021-3

Apparent's appointment by the Sydney Symphony Orchestra comes after the orchestra comes back in performance this new season.

Streamotion extends remit with The Hallway to manage new streaming service, ‘Flash’

Jean Cabico | Oct 22, 2021-3

Independent full-service agency The Hallway has created the name and brand identity for Foxtel’s Group’s news streaming service, Flash.

Adrian Miller appointed as chief creative of Ogilvy MY

Teddy Cambosa | Oct 22, 2021-3

Adrian Miller has been the former chief creative as well of Ogilvy Indonesia, and now serving the same position at Malaysia.

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