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2022 Global Customer Engagement Review

Marketing

Sony Pictures Television India, Isobar make Spider-Man fans ‘Tap Into The Multiverse’ on their phones

Carlo Sarabia | May 27, 2022-3

Fans can now experience the Multiverse right on their phone and test if they’re a true Spidey aficionado with the campaign by Sony Pictures Television India and Isobar. Afterwards, they can buy or rent the movie on BookMyShow Stream today to enjoy it at home.

Madison Media Ultra appointed as media agency of record of Jyothy Labs

Jean Cabico | May 27, 2022-3

Madison Media Ultra will be responsible for Jyothy Labs’ traditional media and digital media mandate, including TV, print, and digital.

Universal Studios Singapore breaks ground on latest ‘Minion Land’ venture

Carlo Sarabia | May 27, 2022-3

Universal Studios Singapore has unveiled its newest attraction -Minion Land. Illumination's famous characters are set to welcome tourist when they open in 2024.

Malaysia’s tourism marketing agency ties with Expedia Group to scale inbound travel to Malaysia

Jean Cabico | May 27, 2022-3

Tourism Malaysia and Expedia Group will spotlight Malaysia’s unique tourist attractions, as well as promote variety of accommodations.

This fried chicken ad mashes up all generation ideas into one ad–quite literally

Teddy Cambosa | May 27, 2022-3

Five Star Chicken crowdsourced every idea they could get from both the young and old generation into a seven minute ad.

Top Story: How airasia ride looks to disrupt e-hailing as it marks regional expansion

Shaina Teope | May 27, 2022-3

As airasia ride launches regionally, its Regional CEO Chiew Shan Lim shared the many ways it aims to disrupt e-hailing.

Fintech ZeeFi appoints Agnes Media to digital marketing duties

Christian Calma | May 27, 2022-3

Agnes Media's experience scaling fintech brands and focus on analytics and marketing measurement will help ZeeFi with acquisition marketing.

WATConsult bags creative, social media mandate for CarDekho

Jean Cabico | May 27, 2022-3

WATConsult will now be responsible for CarDekho‘s social media management, digital creative designing, and content marketing, as well as ORM.

dentsu appoints Saagar Sethi to lead Amplifi in India

Carlo Sarabia | May 26, 2022-3

Amplifi, the supply side management platform of denstu, has announced the appointment of Saagar Sethi as its president.

Soymilk brand Vitasoy undergoes rebranding 

Carlo Sarabia | May 26, 2022-3

Vitasoy, the iconic soymilk beverage founded in Hong Kong, is evolving to keep up with modern consumers with a rebrand assisted by dentsu international Hong Kong.

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