Marketing

IAS appoints new commercial lead for India market

Teddy Cambosa | Aug 2, 2021-3

Saurabh Khattar, formerly of Taboola, has been named the new commercial lead for IAS in India.

Hindustan Unilever partners with VMLY&R Commerce to launch ‘Smart Fill’ machine

Jean Cabico | Aug 2, 2021-3

Done in collaboration with VMLY&R Commerce, Hindustan Unilever has unveiled its new initiative, 'Smart Fill' machine.

Banking platform Backbase appoints new APAC VP for market expansion

Teddy Cambosa | Aug 2, 2021-3

Iman Ghodosi is the new regional vice president for APAC at Backbase, aiming to expand its services across regional clients.

GroupM appoints Aimee Buchanan as CEO for ANZ

Teddy Cambosa | Jul 30, 2021-3

Prior to her new role as CEO for GroupM ANZ, Buchanan first served as the CEO of OMD in Australia since 2016.

MARKETECH APAC’s Top 5 Stories for July: Asian food delivery’s new offering bags top spot

MARKETECH APAC | Jul 30, 2021-3

Brands from the Southeast Asia region once again takes the spotlight. Find out what stories from the industry made it to the top.

7-Eleven HK to donate 1,000 7-SELECT chicken legs as store marks 40-year journey

Jean Cabico | Jul 30, 2021-3

To celebrate its 40-year journey, 7-Eleven will be donating 1,000 7-SELECT chicken legs for 40 consecutive weeks for Hong Kongers in need.

Olay China’s latest ad uplifts the message of ‘fearless of judgement’ for beauty standards

Teddy Cambosa | Jul 30, 2021-3

Conceptualized by Grey Group Hong Kong this Olay China campaign narrates the sad yet stark reality of stereotypical beauty standards.

Kopitiam, AAMS’ tech partner Moving Walls tie up to boost food court advertising

Teddy Cambosa | Jul 29, 2021-3

Said partnership aims to utilize the services from Moving Walls to be impowered by AMS for tracking ad data through Kopitiam advertising.

Ford MY’s new ad invites to remember all the good times ‘outdoors’ just until ‘all is well’

Shaina Teope | Jul 29, 2021-3

A brand marked by adrenaline rush, the latest ad by Ford in Malaysia is much quieter and introspective.

DDB Mudra Group announces Anand Murty as new head of strategy

Jean Cabico | Jul 29, 2021-3

Anand Murty, former EVP and head of strategy at Taproot Dentsu, is the new head of strategy at DDB Mudra Group.

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