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Marketing

Walter Liu appointed as head of Asia at American Express

Teddy Cambosa | Mar 24, 2023-3

Liu will be responsible for overseeing American Express' issuing businesses across the Hong Kong, Taiwan, Singapore and Thailand markets.

What’s NEXT 2023 Conference: How marketing leaders take a 360º-journey to grow their customers

Maureen Basa | Mar 24, 2023-3

Stickybeak, FlowerStore.ph, and Kaspersky's session provided insights on how to boost brands’ knowledge of target markets for regional expansion in 2023.

Initiative retains media account of distillery company Pernod Ricard

Jamaica Marciano | Mar 23, 2023-3

After a hotly contested pitch, the media agency has retained its media account for Pernod Ricard Australia and New Zealand.

Sydney Airport launches new brand identity, integrated campaign for luxury precinct SYD X

Teddy Cambosa | Mar 23, 2023-3

The brand identity, called ‘The Space Between’ represents the space between borders, where SYD X operates - outside the realm of the everyday.

Ex-McCann Emily Chang joins Wunderman Thompson as CEO of West Coast region

Jamaica Marciano | Mar 22, 2023-3

Prior to joining Wunderman Thompson, Emily Chang also held the CEO position at McCann Worldgroup in China.

Herbal tea brand Pukka hands creative mandate to Paper Moose

Shaina Teope | Mar 22, 2023-3

UK-founded herbal tea brand Pukka taps Syndey agency Paper Moose for its creative business.

Indie agency Awaken to build performance media expertise via Agnes Media acquisition

Maureen Basa | Mar 22, 2023-3

The acquisition includes the transfer of Agnes Media’s client stable, three senior staff members, and several contractors to Awaken.

Mindshare, impact.com strengthen partnership in developing affiliate, partnerships industry in APAC

Teddy Cambosa | Mar 21, 2023-3

With both teams running local operations in key markets like Singapore, Indonesia, Malaysia, China, and Japan, they are now able to provide influencer and content expertise as a unique value-add to clients beyond traditional online advertising channels.

Josh Drasta joins Digimind as general manager for APAC

Maureen Basa | Mar 21, 2023-3

Josh Drasta will be growing Digimind’s team and clients in APAC with best-in-class social media intelligence and monitoring solutions.

Host/Havas promotes Anthony Moore to managing director role

Jamaica Marciano | Mar 21, 2023-3

Moore joined the creative agency in 2015 as its managing partner and became an integral part of its projects.

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