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Marketing

This space-themed campaign encourages Thais to reduce sodium consumption

Maureen Basa | Dec 2, 2022-3

Thai Health Promotion Foundation collaborates with Leo Burnett Thailand for 'New World' campaign, encouraging Thais to reduce sodium intake.

SG consumer online spend on grocery, personal care items expected to rise this holiday season

Teddy Cambosa | Dec 2, 2022-3

According to the survey, three in four Singaporeans make at least one online purchase a month, with pricing and sales discounts (50%) emerging as the top consideration factor among online shoppers looking to purchase items this holiday season.

Accenture acquires consumer insights business Fiftyfive5 to boost customer intel offering in ANZ 

Shaina Teope | Dec 2, 2022-3

The move will strengthen marketing arm Accenture Song in helping clients to tap data insights and performance marketing for growth and innovation.

BMF appointed as creative agency of global car sharing marketplace Turo

Teddy Cambosa | Dec 2, 2022-3

As part of the partnership, BMF will be responsible for developing Turo’s brand marketing activities and growing their awareness in Australia as the business expands nationally.

Aerospike appoints Sharon Koay as new marketing director for APAC, Japan

Maureen Basa | Dec 2, 2022-3

As marketing director, Sharon Koay will be handling Aerospike’s marketing process, campaigns, budget, and goals for APAC and Japan.

Lemma appoints Reuben Lee as director of sales and partnerships for Malaysia

Teddy Cambosa | Dec 1, 2022-3

In his new role, Reuben will be responsible for driving growth and strengthening partnerships with stakeholders including - advertisers, agencies and DOOH screen owners.

Redhill launches comms support programme to support early-stage startups

Maureen Basa | Dec 1, 2022-3

The Redhill Lancers Programme aims to help startups raise investor capital, network with partners, and create sustainable businesses.

AM/NS India’s new campaign fuses reimagination and engineering to envision country’s future

Teddy Cambosa | Dec 1, 2022-3

Conceptualised alongside dentsu India’s iProspect, the campaign's objective is to raise awareness and build imagery of a global new-age steel manufacturer committed to creating a brand-new future for the industry, people, and the planet.

Singaporeans most pragmatic when it comes to shopping sustainably, Carousell Group’s Recommerce Index reveals

Teddy Cambosa | Nov 30, 2022-3

Over the past decade, the Group’s users have extended the life cycle of millions of items, including: 76.8 million fashion items; 33.9 million electronics.

Ex-Spotify’s Khurrum Malik appointed as Integral Ad Science’s new CMO

Teddy Cambosa | Nov 30, 2022-3

In his new role, Malik will accelerate the market growth initiatives for IAS and lead its global marketing strategy.

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