Global Conversations, Local Impact: Mastering Regional Communication Strategies

In the Asia Pacific region, a one-size-fits-all communications strategy no longer works. Consumers across markets have distinct preferences for how they engage with brands. Are you still using outdated messaging channels while your audience has moved to newer platforms? Is SMS still effective in your target markets, or should you prioritise messaging apps like WeChat, LINE, or WhatsApp? How can RCS (Rich Communication Services) and two-way conversations enhance customer engagement?

Join our webinar to explore the most effective communication channels across Asia Pacific and discover strategies to maximise engagement, boost response rates, and optimise the customer experience in this dynamic, mobile-first region.

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Speakers

May Ling Chan

May Ling Chan

Head of Brand & Marketing Services
CelcomDigi Bhd.
Linkedin
Here

About May Ling Chan

May Ling is an experienced marketer with over ten years at the executive level and a track record of success in developing branding and marketing strategies, digital transformation, change management, and innovative firsts across multiple markets; her background spans FMCG, telecommunications, and Quick Service Retail.

Her expertise is in pioneering new digital innovations in a developing market while directing cross-functional teams to develop award-winning brand and marketing communications campaigns, number-one digital products, and the first digital telco payment.

May Ling has accumulated numerous accolades throughout her career, having been recognised as CMO of the Year 2023 & 2022 (Best Telco Marketer), 2021 (Best Marketer in Retail & Promotions Marketing).

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Angeline Angeles

Angeline Angeles

Marketing Director
GoTyme Bank
Linkedin
Here

About Angeline Angeles

Geli is an experienced digital marketer with a decade of professional experience in growing brands for Filipinos and the SEA market. She has led award-winning campaigns with her stints at the Philippines’ top advertising and media agencies.

She now leads the marketing team of GoTyme Bank, a collaboration between the Gokongwei Group and multi-country digital bank Tyme, which amassed 5M onboarded customers within 2 years since its commercial launch.

Prior to joining GoTyme, she was involved in product development and led acquisition programs of fintech startups such as GCash and Tonik.

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Hugh Haley

Hugh Haley

Head of Partners, APAC
Sinch
Linkedin
Here

About Hugh Haley

Hugh is a messaging industry veteran and current Head of Partnerships for APAC at Sinch, where he helps global businesses create local impact through smart, scalable communication strategies. With two decades of experience across the messaging industry and a deep understanding of regional markets, Hugh plays a key role in driving strategic growth across Asia Pacific. Since joining Sinch in 2012, he’s held several senior commercial roles, supporting enterprise partners in navigating complex, cross-border communications.

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Alyaa Ramlan

Alyaa Ramlan

Head of Social
Unifi
Linkedin
Here

About Alyaa Ramlan

Alyaa is a tenacious go-getter with true grit, a social media expert with a deep understanding of digital marketing strategies and trends – with over 15 years of experience in the telco industry. Driven by insights and objectives, she is responsible for how TM group of brands (inclusive of Unifi) social media ecosystem lives on digital, all the while making industry firsts in bringing the company forward; end-to-end spectrum; from the way the company sells to the way the company engage with its customers. She is always obsessed and amazed on how human behaves on digital, and she believes that anything is possible and can be engineered from the get-go, we just have to be creative about it. Strong in public relations, media, marketing, and communication, she is also known for her strength as a social media guru, digital strategist (marketing and branding) as well as a crisis communication expert.

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Fatima Baduria

Fatima Baduria

Regional Journalist (Moderator)
MARKETECH APAC
Linkedin
Here

About Fatima Baduria

Fatima Baduria is a regional journalist at MARKETECH APAC, covering the latest trends in marketing and technology across the Asia-Pacific region. Staying up-to-date in data-driven marketing and digital transformation, Fatima delivers insightful content for a diverse audience of marketers and industry professionals in the region.

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Done in partnership with Sinch, a communications platform as a service company, this webinar also aims to explore strategies to maximise engagement, boost response rates, and optimise the customer experience in this dynamic, mobile-first region.
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