Global Conversations, Local Impact: Mastering Regional Communication Strategies

In the Asia Pacific region, a one-size-fits-all communications strategy no longer works. Consumers across markets have distinct preferences for how they engage with brands. Are you still using outdated messaging channels while your audience has moved to newer platforms? Is SMS still effective in your target markets, or should you prioritise messaging apps like WeChat, LINE, or WhatsApp? How can RCS (Rich Communication Services) and two-way conversations enhance customer engagement?

Join our webinar to explore the most effective communication channels across Asia Pacific and discover strategies to maximise engagement, boost response rates, and optimise the customer experience in this dynamic, mobile-first region.

Agenda

17 June 2025

11:00 am

-

11:20 am

SGT

Keynote Presentation: Global Conversations, Local Impact

Evolving customer communications in a hyper-connected world
Emerging channel preferences and the rise of Conversational AI in Asia
Winning in Asia: Strategies for global success

17 June 2025

11:20 am

-

12:00 pm

SGT

Panel Discussion: The Future of Customer Communication in Asia

The rise of super apps and their impact on customer engagement
How AI and automation are transforming customer interactions
Predictions for emerging communication trends in Asia

May Ling Chan

Head of Brand & Marketing Services

CelcomDigi Bhd.

Angeline Angeles

Marketing Director

GoTyme Bank

Hugh Haley

Head of Partners, APAC

Sinch

Alyaa Ramlan

Head of Social

Unifi

Fatima Baduria

Regional Journalist (Moderator)

MARKETECH APAC

Register

Register to request the on-demand:

URL

This field is for validation purposes and should be left unchanged.

First Name *(Required)

Last Name *(Required)

Job Title *(Required)

Industry(Required)

Company Name *(Required)

Business Email Address(Required)

Contact Number

Country(Required)

By submitting the form, I understand MARKETECH APAC's Terms & Conditions & Cookie & Privacy Policy. Opt in to receive email marketing tips, insights, invitations, product updates, and more via email from MARKETECH APAC & Sinch. Please note that your consent is voluntary and you are under no obligation to opt-in. Even if you choose to consent now, you are welcome to come back and opt-out at any time.

Agreement(Required)

I agree

Speakers

May Ling Chan

Head of Brand & Marketing Services

CelcomDigi Bhd.

Here

No bio found.

115683

Angeline Angeles

Marketing Director

GoTyme Bank

Here

Geli is an experienced digital marketer with a decade of professional experience in growing brands for Filipinos and the SEA market. She has led award-winning campaigns with her stints at the Philippines’ top advertising and media agencies. She now leads the marketing team of GoTyme Bank, a collaboration between the Gokongwei Group and multi-country digital bank Tyme, which amassed 5M onboarded customers within 2 years since its commercial launch. Prior to joining GoTyme, she was involved in product development and led acquisition programs of fintech startups such as GCash and Tonik.

114356

Hugh Haley

Head of Partners, APAC

Sinch

Here

No bio found.

114048

Alyaa Ramlan

Head of Social

Unifi

Here

Alyaa Ramlan is a communications and social strategy leader known for building culturally relevant brands in fast-moving, digital-first environments. With deep experience in the telecommunications and technology sector, she specialises in turning complex products into clear, engaging stories that resonate across social platforms and integrated media ecosystems. Alyaa leads social-first brand strategy, content innovation, and creator collaborations—shaping always-on narratives that drive meaningful engagement beyond vanity metrics. Her work spans brand repositioning, major launches, and real-time communications, with a strong focus on audience insight, platform behaviour, and cultural timing. Blending strategic discipline with creative instinct, she champions data-informed storytelling and agile communications frameworks that help brands stay relevant in an increasingly fragmented attention economy. At the core of her approach is a belief that modern communications isn’t just about visibility—it’s about shaping conversations, building communities, and driving sustained brand affinity.

115664

Fatima Baduria

Regional Journalist (Moderator)

MARKETECH APAC

Here

No bio found.

107517

Loading...

Share this webinar:

Partner

Sinch

Sinch is pioneering the way the world communicates. More than 150,000 businesses — including many of the world’s largest tech companies — rely on Sinch’s Customer Communications Cloud to improve customer experience through mobile messaging, voice, and email. Sinch has been profitable and fast-growing since it was founded in 2008. It’s headquartered in Stockholm, Sweden, with shares traded at NASDAQ Stockholm: XSTO:SINCH. Learn more at sinch.com.