Category: South Asia
India – Havas Media Network India has appointed Tabassum Modi as Chief Content Officer and Head of Havas Play India, where she will lead the division’s operations, set its strategic direction and oversee its next phase of growth. With over two decades of experience across media, entertainment, education...
Britannia Milk Bikis launches biscuit challenge to keep Thirukkural alive for India’s new generation
India — Britannia Milk Bikis is encouraging children to reconnect with one of Tamil culture’s most treasured literary works through its new ‘Thirukkural Challenge’ campaign. Conceptualised by Talented, the campaign addresses a growing cultural challenge in Tamil Nadu: while the 2,000-year-old Thirukkural...
Mumbai, India — Visa is tapping into India’s growing appetite for experiences with the launch of its new “Infinitely More” campaign, fronted by Bollywood superstar Shah Rukh Khan as its new ambassador for India. The campaign marks a new chapter for Visa as it seeks to connect with a new generation...
Mumbai, India — As McDonald’s India (W&S) approaches its 30th year in the country, Westlife Foodworld has unveiled “Let’s Family at McD,” a new brand campaign anchored by a vibrant anthem that celebrates the many ways people come together. Conceptualised by McCann India 4, the campaign...
Mumbai, India — MOMS Outdoor brought the Gujarati spirit of Sony MAX’s film ‘Laalo’ to life through a unique moving brand campaign in the streets of Mumbai, designed to drive excitement and celebrate the film’s television premiere! The campaign ditched traditional marketing as MOMS Outdoor gave one...
India — The Indian Cancer Society (ICS) launched a new awareness campaign for World No Tobacco Day, using a mix of emotional and rational messaging to encourage smokers to reconsider the impact of tobacco use. Created by brand adoption agency Sideways, the campaign departs from the usual scary, graphic...
New Delhi, India — Tupperware has appointed Ankur Damani as the Commercial Director for India as the brand aims to strengthen its commercial capabilities and accelerate its omnichannel expansion strategy across the market. In his new role, Damani will lead Tupperware’s India business, with responsibility...
![[Agency Appointment] Hakuhodo India x Jindal Stainless](https://marketech-apac.com/wp-content/uploads/2026/06/Agency-Appointment-Hakuhodo-India-x-Jindal-Stainless.jpg)
New Delhi, India – Hakuhodo India has been appointed creative agency for Jindal Stainless, taking on responsibility for the company’s marketing and advertising initiatives across India. Under the mandate, Hakuhodo India will oversee brand strategy, creative development, consumer campaigns, and retail...
India – Saffola Gold has launched a digital Mother’s Day campaign in India that highlights how mothers often conceal their own health discomforts in an effort to avoid worrying their families. The campaign is built around the theme of mothers as the “World’s Best Liars”, and focuses on what the brand...
India – VJ Organic Farms, with creative agency Into Creative, has launched an organic rat-repellent initiative to support organic farmers in Hadoli village, Latur district, Maharashtra. The initiative, introduced in February 2026 under VJ Organic Farms’ consumer brand ‘My Organic Earth’, was developed...
