Category: South Asia
Mumbai, India — Tata Cancer Care Foundation (TCCF) has launched ‘Voice of Courage,’ a new podcast campaign designed to transform how cancer is discussed in India by giving a platform to the people who experience, deliver, and shape cancer care every day. Developed with creative and content partner WondrLab...
Mumbai, India — Sky City Mall, Oberoi Realty’s newest retail destination, has launched a Father’s Day campaign celebrating the simple moments that strengthen family relationships while reinforcing the evolving role of malls as destinations for shared experiences. Released as a digital film, the campaign...
India — Leeford’s skincare brand Alite has launched a new campaign that takes aim at the growing culture of unverified skincare advice online, using humour to spotlight how quickly acne myths and questionable remedies spread across social media and everyday conversations. Created in partnership with...
Mumbai, India — Nestasia is encouraging consumers to rethink their daily hydration habits through its new Sipper campaign “Fashion for Hydration,” positioning drinking water as an act of self-expression rather than a routine necessity. Built around the idea of “bottles so good, you drink more than you...
New Delhi, India — Cheil India has launched a new campaign for Samsung’s Galaxy A Series, putting consumer trust at the heart of the brand story through a nationwide celebration of the everyday moments that have shaped Samsung’s relationship with people across India. Titled ‘Trusted by India,’ the campaign...
India – Havas Media Network India has appointed Tabassum Modi as Chief Content Officer and Head of Havas Play India, where she will lead the division’s operations, set its strategic direction and oversee its next phase of growth. With over two decades of experience across media, entertainment, education...
Britannia Milk Bikis launches biscuit challenge to keep Thirukkural alive for India’s new generation
India — Britannia Milk Bikis is encouraging children to reconnect with one of Tamil culture’s most treasured literary works through its new ‘Thirukkural Challenge’ campaign. Conceptualised by Talented, the campaign addresses a growing cultural challenge in Tamil Nadu: while the 2,000-year-old Thirukkural...
Mumbai, India — Visa is tapping into India’s growing appetite for experiences with the launch of its new “Infinitely More” campaign, fronted by Bollywood superstar Shah Rukh Khan as its new ambassador for India. The campaign marks a new chapter for Visa as it seeks to connect with a new generation...
Mumbai, India — As McDonald’s India (W&S) approaches its 30th year in the country, Westlife Foodworld has unveiled “Let’s Family at McD,” a new brand campaign anchored by a vibrant anthem that celebrates the many ways people come together. Conceptualised by McCann India 4, the campaign...
Mumbai, India — MOMS Outdoor brought the Gujarati spirit of Sony MAX’s film ‘Laalo’ to life through a unique moving brand campaign in the streets of Mumbai, designed to drive excitement and celebrate the film’s television premiere! The campaign ditched traditional marketing as MOMS Outdoor gave one...
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