Category: South Asia
India – Samsung has partnered with Cheil India for its latest campaign, transforming a traditional newspaper ad into a first-of-its-kind mixed reality experience. The campaign leverages the Galaxy S25 Ultra’s on-device AI capabilities—including its camera, Galaxy AI features, and built-in Google Gemini—to...
India – JBL, the iconic audio brand under HARMAN, has teamed up with HAVAS India to launch its latest brand campaign, spotlighting individuals who break convention and lead with originality. Titled ‘First Doesn’t Follow,’ the campaign pays tribute to those who set trends, resist conformity, and make...
India – Dentsu India has elevated Sujeet Behra to president of Carat, expanding his remit to include chief strategy officer of Dentsu Media, as part of a strategic reshuffle aimed at strengthening integrated strategy across its media operations. Behra has been an integral part of Carat for over three...
India – To mark Pride Month, Britannia Good Day has unveiled a special edition ‘Flavours of Equality’ Pride Pack—offering a fresh take on inclusion and representation through a surprise collaboration with biscuit brand Parle Monaco. Conceptualised by creative agency Enormous, the initiative centres on...
India – Smartphone brand realme has awarded its integrated media mandate to Arena India, part of Havas Media Network India, following a highly competitive multi-agency pitch. The agency retains its existing business with realme and will now take on an expanded role, covering full-funnel media responsibilities...
SaaS provider WebEngage has appointed Sanjay Prasad as vice president, global head of channels and alliances.
India – The Indian Influencer Governing Council (IIGC) has launched ‘IIGC Protect’, a new initiative aimed at equipping influencers with legal knowledge and mental health support, backed by partnerships with Trilegal and United We Care. Trilegal, one of India’s largest law firms, joins the initiative...
India – McDonald’s India, in collaboration with DDB Mudra Group, has turned a viral Instagram reel into a heartwarming brand moment—recreating a hand-drawn fries box made by a husband for his wife and delivering it as a surprise to the couple. The reel, posted by content creators @patnijipatikijodi,...
India – Madison Media Plus, part of Madison World, has named Saumya Agarwal as its new vice president, strengthening its leadership team amid continued business growth. With over 18 years of experience in integrated marketing communications, Agarwal has held leadership roles at major industry names including...
India – Men’s fashion and lifestyle brand Snitch has partnered with creative agency Verve Media to unveil a dynamic, story-led film series that spotlights the spontaneity and style of today’s modern man. Titled ‘Last Minute? Snitch It’, the three-part campaign, explores everyday scenarios that demand...
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