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Category: South Asia

blinkit push envelope india
Plush and Blinkit deliver notices to homes in bold menstrual hygiene campaign
Posted on May 29, 2025
by Aliza Carmona
India – In a recent offline-first initiative, India-based femcare brand Plush has partnered with quick commerce platform Blinkit to use home deliveries as a medium for raising awareness around period comfort and menstrual stigma. Timed with Menstrual Hygiene Day, the campaign delivers what appears to...
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britannia milk bikis chess campaign
Aspiring chess players stand a chance to face Gukesh Dommaraju in Britannia’s interactive campaign
Posted on May 28, 2025
by Aliza Carmona
India – Britannia Milk Bikis has joined forces with World Chess Champion Gukesh Dommaraju to roll out an interactive virtual chess challenge designed to engage and inspire young thinkers across India. The partnership kicks off with the launch of Britannia Milk Bikis Smart Moves, an interactive virtual...
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MARKETECH PHOTOS
Schweppes delivers a remix of culture and convenience in new campaign with Blinkit
Posted on May 27, 2025
by Aliza Carmona
India – Schweppes, the premium mixer brand from The Coca-Cola Company, has partnered with Blinkit to roll out a campaign that brings party-ready mixers to consumers in just 10 minutes—redefining on-demand celebration prep. Through this collaboration, the brand’s most significant initiative of 2025 so...
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dermiCool wondrlab ai ad film 2025
DermiCool unveils video game-inspired AI ad film created by Wondrlab
Posted on May 22, 2025
by Aliza Carmona
India – DermiCool has partnered with Wondrlab India to launch a fully AI-generated advertisement film, marking a bold step forward in tech-driven brand storytelling. Created in collaboration with AI creative agencies The TopScout and Crushed Studios, the ad film reimagines the fight against ghamoriyan...
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wondrlab indian sign language campaign
Indian Sign Language takes centre stage in rap-led campaign by Wondrlab and VerSe
Posted on May 20, 2025
by Aliza Carmona
India – Wondrlab, a platform-first martech startup, has joined forces with VerSe Innovation, Signing Hands Foundation, and Lucifer Music to launch ‘The Right Sign’—a bold cultural initiative that aims to normalise Indian Sign Language (ISL) by weaving it into India’s vibrant rap scene. As part of the...
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canon india denstu creative webchutney campaign
Canon India empowers a new generation of makers with ‘Go Beyond’ campaign
Posted on May 19, 2025
by Aliza Carmona
India – Canon India, in collaboration with Dentsu Creative Webchutney, has launched its latest campaign that taps into the spirit of Young India, inspiring a new generation to imagine, create, and break boundaries. Titled ‘Go Beyond’, the new campaign marks a shift in Canon India’s messaging, positioning...
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harsh shah appointment punt creative
Punt Partners names Harsh Shah as managing director of Punt Creative
Posted on May 16, 2025
by Aliza Carmona
India –Punt Partners, an integrated marketing transformation firm specialising in martech, AI, and creative technology, has appointed Harsh Shah as managing director of Punt Creative, its creative services division. Shah brings nearly two decades of experience in brand strategy, integrated campaigns,...
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flipkart sw network nexus mall doodle
Flipkart’s new campaign with SW Network turns mall courtyard into giant doodle canvas
Posted on May 15, 2025
by Aliza Carmona
India –Flipkart partnered with integrated advertising agency SW Network to launch an eye-catching experiential campaign at New Delhi’s Nexus Select Citywalk mall, showcasing the Motorola Edge 60’s built-in stylus through a live, large-scale doodle activation. As part of the campaign, the courtyard at...
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dcm foundation mothers day campaign rural india
DCM Shriram Foundation’s Mother’s Day film sheds light on maternal health challenges in rural India
Posted on May 12, 2025
by Aliza Carmona
India – To mark Mother’s Day, DCM Shriram Foundation has launched a poignant digital campaign highlighting the urgent issue of high-risk pregnancies and the pressing need for accessible maternal healthcare in rural India. Part of the Foundation’s Khushali Sehat (Mother & Child Health Program), the...
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vinod cookware mothers day campaign 2025
Mother’s Day campaign by Vinod Cookware celebrates mothers beyond cooking
Posted on May 12, 2025
by Aliza Carmona
India – Breaking away from conventional portrayals of motherhood, Vinod Intelligent Cookware has unveiled a poignant Mother’s Day campaign that challenges the long-standing association between mothers and the kitchen. The campaign, developed in partnership with Network Advertising and Ten Films, centres...
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