Southeast Asia

Top PH e-wallet GCash launches first-of-its-kind online shopping insurance

Shaina Teope | Sep 23, 2021-19

GCash's new insurance integration an answer to the surge in online shopping behavior.

Mountain Dew PH’s new campaign lets consumers turn themselves into memes

Jean Cabico | Sep 22, 2021-19

The three prior films highlight a comic parody that claims—literally and figuratively—everything is “cooler with Ice”.

SmartOSC, Antsomi partner to offer omnichannel retail solution

Shaina Teope | Sep 22, 2021-19

Digital commerce agency SmartOSC and martech Antsomi's new partnership is set to deliver an omnichannel retail solution for both of their clients.

Multicurrency e-wallet YouTrip to undergo brand refresh in 2022

Shaina Teope | Sep 22, 2021-19

To debut by early 2022, the new identity aims to reflect the fintech's transformation from a travel wallet to a broader digital payments app.

Nostalgia, unrepresented sectors key drivers among young Filipinos’ preference for audio content

Teddy Cambosa | Sep 22, 2021-19

The latest survey from Spotify Philippines unveils how the youth in the country are consuming their content from audio streaming platforms.

Communications agency Redhill to manage launch of new Kimpton Kitalay Samui resort in TH

Shaina Teope | Sep 21, 2021-19

This is the second Kimpton hotel in Thailand following the brand’s debut in October 2020 of Kimpton Maa-Lai Bangkok, which Redhill also managed the launch of.

Bud Comms nabs PR duties for TPG Telecom in SG

Teddy Cambosa | Sep 21, 2021-19

Through the appointment, Bud Comms will be responsible for helping set up communication strategy and brand campaigns for TPG Telecom,

SG brands should bank heavily on strong purchasing power from Chinese expats: survey

Teddy Cambosa | Sep 20, 2021-19

The latest survey by EternityX unveils the various media and means SG brands can utilize to bring their services closer to Chinese expats.

MARKETECH Mondays feat. Singapore Institute of Technology’s deputy director for corporate communications, Royson Poh

Shaina Teope | Sep 20, 2021-19

For a new episode of MARKETECH Mondays, we sat down with SIT's Royson Poh who shared how a banking background helped him navigate the waters of marketing.

1Export raises US$800k in latest seed funding, targets Indonesia expansion

Teddy Cambosa | Sep 17, 2021-19

Aside from developing their platform, 1Export states that their latest seed funding will push their Indonesian expansion objective.

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