PubMatic partners with Telkomsel, to offer enhanced audience targeting in digital advertising in Indonesia

Singapore – PubMatic, an independent adtech company, and Telkomsel, the largest mobile network operator in Indonesia, have announced a strategic partnership to provide data-driven digital advertising solutions for brands and agencies in Indonesia. Through the partnership, Telkomsel will make audience segments based on mobile customer insights, available to advertisers programmatically...

Moving Walls and Adsmovil partner to launch automated OOH advertising across Latin America

Malaysia – Moving Walls, a global outdoor advertising enterprise software provider, has entered into a partnership with Adsmovil, a Media Tech company that offers advertisers an audience-first platform for programmatic buying for the Hispanic market in the United States, Latin America, Spain, Portugal, France and Turkey. Through this partnership, Adsmovil...

P&G announces partnership with Lazada to launch personalised haircare microsite

Singapore – Procter and Gamble (P&G) has announced a partnership with regional e-commerce giant Lazada to launch a personalised haircare microsite called ‘#HairDNA’, which aims to solve consumers' biggest hair queries via expert advice available on the platform. The microsite will serve as a one-stop-shop for consumers looking to switch...

Yahoo expands talent-building programme to Singapore

Singapore – Global information technology company Yahoo has announced the expansion of its talent-building programme ‘Yahoo Academy 2023’ to Singapore. Said programme is set to gather sought-after global creative thinkers to share secrets of future-proofing their careers to rising media agency stars across Australia and Singapore. ‘Yahoo Academy’ is open...

Singapore Airlines, Garuda Airlines propose joint venture agreement to deepen commercial partnership

Singapore – Singapore Airlines and Indonesian airline Garuda Airlines have bared plans to enter into a joint venture arrangement that would deepen the cooperation between the two carriers, increase passenger capacity between Singapore and Indonesia, and offer customers more travel options between the two countries. Said joint venture expands on...

STB launches tourism-centric immersive experience on Roblox

Singapore – The Singapore Tourism Board (STB) has announced the launch of its immersive experience ‘Singapore Wonderland’ on the popular sandbox game Roblox. Said experience is part of STB’s efforts to reach new audiences in innovative ways, and allows users to experience Singapore as they accomplish various tasks in a...

Arla celebrates World Milk Day with new campaign showcasing ‘good in goodness’ in organic milk

Singapore – Organic dairy producer Arla has released a new campaign for World Milk Day, which showcases an extraordinary story of what ‘goodness’ is included in their organic milk in terms of deliciousness and nutritional value. The campaign, conceptualised alongside Kingdom Digital and Areka Studios, embodies Arla's unwavering commitment to...

McDonald’s PH’s breaks category conventions by embracing inclusivity in latest Pride Month ad

Manila, Philippines – As a predominantly Catholic country, most brands based in the Philippines still shy away from talking about gender inclusivity, fearing backlash from the conservative audience. With a growing LGBTQIA+ community in the country, how can brands use ads to fight alongside with these communities for inclusivity and...

Jarieul Wong, formerly of Carousell, to now lead regional communications of insurtech Igloo

Singapore – Jarieul Wong, the former head of communications of recommerce platform, Carousell, has been named as the communication & content lead for insurtech company, Igloo. Wong will be covering all markets for the firm, namely, Singapore, Indonesia, Thailand, the Philippines, and Vietnam. lgloo is a full-stack insurtech startup founded...

Havas Ortega, Philippine Junior Marketing Association’s ‘MADWORLD’ to continue to bring new marketing insights to junior marketers

Manila, Philippines – Integrated media and communications group Havas Ortega, alongside the Philippine Junior Marketing Association, returns with the eleventh edition of its flagship event ‘MADWORLD’ on June 3 to bring new insights amongst its attendees as they learn how to adapt to the industry’s fast-changing innovativeness. The Philippine Junior...