OR Public Company Limited, CJ Worx share local entrepreneurs’ stories in new campaign

Bangkok, Thailand – Oil supplier OR Public Company Limited tells the real stories of Thai local producers in the film ‘Thaidet,’ produced in collaboration with advertising agency CJ Worx. Featuring local producers, the film shares how OR’s Thaidet project, which aims to empower community enterprises, has changed the lives of...

GoTo Group signs 5-year partnership with Alibaba to enhance digital services

Indonesia – GoTo Group has announced a strategic partnership with Alibaba, the global e-commerce and technology giant, aimed at driving the growth of Indonesia’s digital economy. The collaboration will harness Alibaba Cloud's advanced technologies to enhance and support GoTo's expansive ecosystem. GoTo will harness Alibaba Cloud's services over a five-year...

NAIA unveils new logo, website following new operator takeover

Manila, Philippines – The Ninoy Aquino International Airport (NAIA) has released a new logo and website following the recent takeover of San Miguel-led New NAIA Infra Corporation (NNIC), the new private operator for said airport. While the website is still incomplete, users can expect dedicated pages to flight information, flight...

Coway invites time-starved urbanites to pause the world in new campaign for sub-brand launch

Kuala Lumpur, Malaysia – With the launch of Coway BEREX, a new sub-brand housing a range of advanced rest and massage products, household appliances brand Coway has launched a new campaign locally which will invite time-starved urbanites to pause their world and be transported into an alternate reality for relaxation....

Telkom Indonesia launches programmatic ad platform via Metra Digital Media subsidiary

Jakarta, Indonesia – Telkom Indonesia, through its Metra Digital Media (MDMedia) subsidiary, has announced the launch of its ‘programmatic advertising platform which will leverage telco data to deliver more targeted digital ads. The new platform, called ‘AdXelerate,’ is a demand-side platform (DSP) service that enables digital advertisers to buy ads...

YouTube taps Shopee to bring online shopping affiliate program to SEA

Jakarta, Indonesia – Video-sharing platform YouTube has announced its partnership with e-commerce platform Shopee to launch YouTube Shopping in Indonesia. The tie-up will also be released in Thailand and Vietnam in the following weeks. The collaboration allows people to purchase products displayed on YouTube through links that lead to Shopee....

Ex-YouGov’s Sundip Chahal named as Milieu Insight’s new CEO

Singapore – Sundip Chahal, most recently the group chief operating officer at YouGov, has joined Milieu Insight as its new chief executive officer. Drawing on his extensive network and experience, Chahal will continue to strengthen Milieu Insight’s position in SEA while spearheading Milieu Insight’s growth into new global markets, starting...

HAVAS Red expands ESG expertise with launch of ‘Red Impact’ platform

Philippines – HAVAS Red, the PR division of HAVAS Ortega, has introduced ‘Red Impact,’ a new global communications platform designed to integrate environmental, social, and governance (ESG) strategies. Red Impact reinforces HAVAS Ortega’s legacy of creating a meaningful difference by delivering purpose-driven communications that inspire brands and organisations to drive...

TPB Philippines teams up with Agoda to showcase local destinations worldwide

Philippines – The Tourism Promotions Board (TPB) Philippines, an agency under the Department of Tourism (DOT) tasked with promoting the country as a premier travel destination, has partnered with digital travel platform Agoda to enhance the Philippines’ visibility on the global tourism stage. Agoda and TPB are pooling their marketing...

SEA consumers prefer shopping on TikTok, Instagram, WhatsApp, citing convenience

Singapore – TikTok, Instagram, and WhatsApp shops are preferred by Southeast Asian (SEA) consumers due to convenience, a new report from martech company Netcore Cloud recently revealed. While TikTok shop use is in the lead, Instagram and WhatsApp shops show a rise in consumer preference with 90% of respondents applauding...