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South Asia

Chimp&z Inc to handle digital marketing of two Emmbros Overseas Lifestyle brands

Shaina Teope | Jan 19, 2022-21

Chimp&z Inc will craft social media strategies and campaigns for both the brands to highlight their innovation and offerings.

FoxyMoron bags digital mandate for Organic Tattva

Carlo Sarabia | Jan 19, 2022-21

Through the mandate, FoxyMoron will manage Organic Tattva’s full-funnel digital and performance duties.

Mad Influence offers new studio to duo Surabhi, Samriddhi for ‘Twinterview’ show

Jean Cabico | Jan 13, 2022-21

‘Twinterview’ presents a diverse range of renowned TV and OTT celebrities providing amusing responses to some hot questions.

Ethnic wear brand Tasva’s new campaign urges Indian men to show their ‘best of self’

Jean Cabico | Jan 12, 2022-21

The latest campaign by Tasva and Taproot Dentsu challenges the social code of conduct prescribed for Indian grooms at weddings.

Paytm’s latest ad challenges audience perception on women’s financial dependency

Carlo Sarabia | Jan 6, 2022-21

Paytm in association with Dentsu Impact, has rolled out a new campaign that challenges the perception of women and their financial autonomy.

Beauty brand Schwarzkopf Professional hands digital mandate to FoxyMoron

Jean Cabico | Jan 6, 2022-21

The mandate will see FoxyMoron overseeing Schwarzkopf Professional’s strategic content and design across all social media platforms.

IDFC’s new campaign explores emotions’ role in investing

Carlo Sarabia | Jan 5, 2022-21

IDFC Mutual Fund has launched a new investor awareness campaign that delivers the message of disciplined investing. This was done in collaboration with creative agency TBWA \ India. 

Madison World’s digital arm HiveMinds names Saurabh Tyagi as chief client officer

Jean Cabico | Jan 5, 2022-21

Saurabh Tyagi will be leading HiveMinds’ enterprise clients, helping to power the company’s growth in the coming years.

Mad Influence marks 4th year with new Dubai office, subsidiaries

Shaina Teope | Jan 3, 2022-21

New subsidiaries for the year include a talent division called Mad Talent and a live streaming and e-commerce one called Mad Streaming.

Yellophant Digital wins digital mandate for Beleaf Organics

Teddy Cambosa | Jan 3, 2022-21

Through the mandate, Yellophant Digital will manage the Beleaf Organics' overall digital marketing strategy.

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