Storytelling platform Humans of Bombay announces new brand films division

India – Local storytelling platform Humans of Bombay (HoB) has announced its new brand films division, which will see the platform leverage its niche to tell impactful stories for brands and comes as the next step in growing into a full-fledged 360-degree media house. Through this new vertical, the platform...

ASCI updates ad guidelines for educational institutions, puts mental health and physical well-being in focus

India – The Advertising Standards Council of India (ASCI) has announced that it has updated advertising guidelines for educational institutions, organisations and platforms. Said guidelines have also centred on putting the mental health and physical well-being of students in focus. ASCI has noted that the education sector has been amongst...

Dentsu Creative India bags mandate of Aditya Birla Capital to be its lead brand comms agency

India – Aditya Birla Capital (ABC) - one of India's prominent financial institutions from the Aditya Birla Group - has appointed Dentsu Creative India as its lead brand communications agency. The account will be serviced from the agency's Mumbai office. As per the mandate, Dentsu Creative India will be managing...

Tim Hortons continues Indian expansion with new Mumbai shops

Mumbai, India – Following its initial launch in the Indian market in August 2022, Canadian coffee shop Tim Hortons has announced two new stores in the city of Mumbai. More specifically, they will be located in the city hotspots of Bandra West, Linking Road and Andheri, Lokhandwala. Tim Hortons launched...

Havas Media Group India makes key elevations to strengthen senior leadership roster

Gurugram, India – Havas Media Group India, the media expertise division of Havas India, has announced a significant elevation of its senior leadership team across functions to further strengthen its structure. The strategic restructuring is part of the agency’s expansion of its business and service portfolios through collaborations and increased...

Mindshare India nabs media mandate for Maruti Suzuki

Gurgaon, India – Media agency Mindshare in India has been appointed by car manufacturer Maruti Suzuki to handle its media mandate. With a focus on innovative strategies and technology-driven solutions, Mindshare aims to leverage its expertise in performance, data, digital, and content to co-create innovative solutions for Maruti Suzuki's growth...

Paradise Biryani hands integrated media mandate to Havas Media Group India

Gurugram, India – Paradise Biryani, one of India's most iconic biryani brands, has appointed Havas Media Group India, the media expertise arm of Havas India, as its media agency of record. The integrated mandate comprising offline and digital media duties will be handled by the agency’s Gurugram office and will...

Furniture brand Godrej Interio unveils relatable campaign for ‘Summer Carnival’ sale

Mumbai, India – Godrej Interio, one of India’s leading furniture brands for in-home and institutional segments, has launched its new digital campaign to promote its ‘Summer Carnival’. Conceptualised and executed by SoCheers, an independent creative digital advertising agency, the 20-second film weaves a relatable and engaging narrative. The ad highlights...

Ariel’s latest stint for #ShareTheLoad campaign gathers house staff to learn more on household inequality

Australia – Following the viral 'See The Signs #ShareTheLoad' film by Ariel India that spotlights the long-term impact of unequal distribution of chores on relationships, 100 house staff has uncovered signs of equality and inequality in the household and its impact on the relationship in a first-of-its-kind event that celebrates...

Promotional events company Shreyas Media continues Indian market expansion

India – Shreyas Media, a marketing, media and movie promotional events company, is continuing its Indian market expansion outside of its already established presence in South India. The company aims to establish a comprehensive marketing system that provides high-quality content that entertains, educates, and informs its audience. Shreyas Media is...