Air India launches new in-flight safety video reaffirming ‘boldly Indian’ brand ethos

India – Air India, India's global airline, today unveiled 'Safety Mudras', a new in-flight safety movie that blends safety instructions with India's vibrant culture. The video features a dancing style that is on display and provides a particular safety lesson, imparting important knowledge in an interesting and culturally relevant way. ...

Sociowash to handle digital mandate for Tide Arabia

India – Sociowash, an integrated advertising agency, has earned the digital mandate for Tide Arabia, the UAE's laundry detergent brand. The agency will be in charge of enhancing the brand's digital presence through the development and implementation of strategic creative methods. The Mumbai team of Sociowash will oversee the account....

Motorola India appoints Dentsu Creative as creative partner

India – Smartphone brand Motorola in India has appointed Dentsu Creative as its creative agency. The agency won the mandate following a multi-agency pitch and will service the brand from its Delhi office. As per the mandate, Dentsu Creative will spearhead a wide spectrum of services across digital and mainline...

Samsung inaugurates first online-to-offline store in India

Mumbai, India – Global consumer electronics company Samsung has recently announced the inauguration of its first online-to-offline (O2O) store in India at Mumbai’s Jio World Plaza mall. This new store inauguration aims to strengthen the company’s grip in the Indian electronic market. The store, called Samsung BKC, will showcase Samsung’s...

Dentsu Creative India to handle digital mandate of Sony Entertainment Television, other channel brands

India – Dentsu Creative India has acquired the digital rights to Sony Entertainment Television, Sony SAB, Sony MAX, and Sony MAX 2. The agency will be in charge of managing these brands' online presence and marketing efforts across multiple social media platforms, including Instagram, Twitter, and Facebook.  The account was awarded...

Cheil India bags mandate for GIPL, launches new CGI campaign for P.F. Chang’s

New Delhi, India – Advertising agency Cheil India announced it has won the mandate for Gourmet Investments Pvt. Ltd. (GIPL) to create a digital campaign to launch their new restaurant brand, P.F. Chang’s, in India. Cheil India’s digital campaign for GIPL leveraged the CGI format to bring attention to P.F....

Gardenia appoints Bidmath as e-commerce marketing solutions partner in India

India – Gatsby/Gardenia, a lifestyle brand distributor, has announced a strategic relationship with Bidmath, a digital marketing solutions firm. The collaboration intends to strengthen their e-commerce presence and drive significant development across India's Online market. This cooperative endeavour, which leverages Bidmath's expertise in AI-powered programmatic advertising and data-driven marketing techniques,...

IPG Mediabrands teams up with The Insight Hive to expand to Sri Lanka

Singapore – IPG Mediabrands is a media and marketing solutions company. Interpublic Group has launched a partnership with The Insight Hive (Pvt) Ltd. for the establishment of two new organisations, UM Sri Lanka and Initiative Sri Lanka. IPG Mediabrands and Insight Hive for UM Sri Lanka, and Initiative Sri Lanka...

Former Dentsu executive Aalap Desai launches own ad agency TGTHR

Mumbai, India – Former chief creative officer at Dentsu Creative West and Dentsu Creative Experience India Aalap Desai, has recently launched the official inauguration of a newly-established advertising agency poised to revolutionise India's advertising scene. Named TGTHR, this initiative is driven by the goal of combining exceptional work with an...

Cheil wins media mandate for Indian fashion retailer Vishal Mega Mart

New Delhi, India – Advertising agency Cheil India has recently announced its latest significant business win with Indian fashion-led hypermarket Vishal Mega Mart with a mandate to focus on integrated advertising and marketing solutions. This expansive partnership comes at a pivotal juncture where the agency is poised to grow its...