South Asia

Amazon India to host ‘Smbhav’ virtual summit this April

Teddy Cambosa | Feb 25, 2021

This year's Amazon Smbhav virtual summit brings focus to the Indian entrepreneur and SME as part of country's move towards self-reliance.

Dentsu Impact nabs mainline, digital creative mandate for Zeno Health

Shaina Teope | Feb 25, 2021

The agency will kickstart the duty with the launch of a massive campaign for Zeno Health in Mumbai.

India’s Ad Standards Council releases draft guidelines on influencer ads

Shaina Teope | Feb 24, 2021

With the rise of influencer marketing, India's ad watchdog found that these micro marketers have the tendency to insufficiently identify promo content.

Anzu.io forges exclusive deal with World Cricket Championship to integrate in-game ads

Teddy Cambosa | Feb 9, 2021

Through the new deal, Next Wave will leverage the in-game ad services of Anzu.io for the mobile game World Cricket Championship.

OMD India brings back to life 1940s broadsheet in tandem with SET’s new period series

Shaina Teope | Jan 28, 2021

To create a 1940s feel among audiences, OMD breathed life into antiquated broadsheets.

Bangladesh ridesharing app OBHAI now also available on WhatsApp

Teddy Cambosa | Jan 27, 2021

To make the service more accessible, OBHAI has expanded its ride-hailing service to the popular messaging app WhatsApp.

Chingari ties up with short-video news app Dekko to introduce infotainment

Shaina Teope | Jan 8, 2021

India's TikTok – Chingari – has partnered with short-video news app Dekko to bring infotainment to users.

Paytm’s New Year film spotlights brand’s commitment to Indian households

Shaina Teope | Jan 6, 2021

The new campaign by India's financial services company Paytm aimed to show how its products have helped Indians through a challenging 2020.

SMS service mTalkz appoints new VP for business development

Teddy Cambosa | Jan 5, 2021

Abhishek Prakash is the new vice president for bulk SMS provider mTalkz, and will be responsible for revenue growth and sales.

Ads on traditional media still most trusted by Indian consumers, finds study

Shaina Teope | Dec 4, 2020

A study commissioned by India's ad regulatories found that Indian consumers still exhibit high trust towards ads on traditional media.