Category: South Asia
India –Punt Partners, an integrated marketing transformation firm specialising in martech, AI, and creative technology, has appointed Harsh Shah as managing director of Punt Creative, its creative services division. Shah brings nearly two decades of experience in brand strategy, integrated campaigns,...
India –Flipkart partnered with integrated advertising agency SW Network to launch an eye-catching experiential campaign at New Delhi’s Nexus Select Citywalk mall, showcasing the Motorola Edge 60’s built-in stylus through a live, large-scale doodle activation. As part of the campaign, the courtyard at...
India – To mark Mother’s Day, DCM Shriram Foundation has launched a poignant digital campaign highlighting the urgent issue of high-risk pregnancies and the pressing need for accessible maternal healthcare in rural India. Part of the Foundation’s Khushali Sehat (Mother & Child Health Program), the...
India – Breaking away from conventional portrayals of motherhood, Vinod Intelligent Cookware has unveiled a poignant Mother’s Day campaign that challenges the long-standing association between mothers and the kitchen. The campaign, developed in partnership with Network Advertising and Ten Films, centres...
India – Dentsu India has named John Thangaraj as chief strategy officer – creative & media, reinforcing its commitment to uniting creative excellence with media effectiveness to deliver impactful client outcomes. In his new role, Thangaraj will be tasked with bridging dentsu’s creative and media...
India – Edelman has announced a series of leadership elevations across its India team, aligning with the firm’s strategic vision for the next phase of growth and continued commitment to integrated client solutions. Among the key changes, Ashutosh Munshi, previously lead advisor for brand marketing and...
India – After more than two decades in India, Cheil India has transitioned into the Cheil SWA Group, reflecting a strategic evolution into an end-to-end marketing solutions provider. The transformation includes a new group structure and leadership appointments. Founded in 2003 as Samsung’s dedicated...
India – Magicbricks, a property platform based in India, has named Havas Media India as its media agency on record (AOR). Havas Media India’s responsibilities will cover the full spectrum of media services, including strategy, planning, and buying across print, television, radio, cinema, digital, and...
India – Mattel, Inc., a global name in toys and family entertainment, has appointed Dream Theatre as the official licensing agency for its iconic brand portfolio across India, Pakistan, Nepal, Bangladesh, and Sri Lanka. Through the new partnership, Dream Theatre will collaborate with top-tier partners...
India – Britannia The Laughing Cow, the processed cheese brand from the joint venture between Britannia Industries and Le Groupe Bel, has launched a new campaign spotlighting its revamped creamier recipe and locally produced range. Conceptualised by Schbang, Britannia The Laughing Cow’s latest film-led...
