Indian consumers are clear about their priorities: they are more likely to buy items that are discounted and those with easy return policies.
XcelTec, an Indian-based software development company has recently developed a new sales automation based on personalized AI video bots.
The Advertising Standards Council of India released the guidelines in response to the growing number of misleading ads on the virus.
In celebration of the World Smile Day, IndiaFirst Life Insurance Company will unveil their new interactive ad format 'Stories' mCanvas. The 'Stories' format allows users to engage through face-recognition technology. IndiaFirst Life is the first brand to use the new ad format of mCanvas.
India's short video platform Chingari has partnered with video-on-demand provider the Q India to feature its content on the app.