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Category: South Asia

harsh shah appointment punt creative
Punt Partners names Harsh Shah as managing director of Punt Creative
Posted on May 16, 2025
by Aliza Carmona
India –Punt Partners, an integrated marketing transformation firm specialising in martech, AI, and creative technology, has appointed Harsh Shah as managing director of Punt Creative, its creative services division. Shah brings nearly two decades of experience in brand strategy, integrated campaigns,...
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flipkart sw network nexus mall doodle
Flipkart’s new campaign with SW Network turns mall courtyard into giant doodle canvas
Posted on May 15, 2025
by Aliza Carmona
India –Flipkart partnered with integrated advertising agency SW Network to launch an eye-catching experiential campaign at New Delhi’s Nexus Select Citywalk mall, showcasing the Motorola Edge 60’s built-in stylus through a live, large-scale doodle activation. As part of the campaign, the courtyard at...
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dcm foundation mothers day campaign rural india
DCM Shriram Foundation’s Mother’s Day film sheds light on maternal health challenges in rural India
Posted on May 12, 2025
by Aliza Carmona
India – To mark Mother’s Day, DCM Shriram Foundation has launched a poignant digital campaign highlighting the urgent issue of high-risk pregnancies and the pressing need for accessible maternal healthcare in rural India. Part of the Foundation’s Khushali Sehat (Mother & Child Health Program), the...
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vinod cookware mothers day campaign 2025
Mother’s Day campaign by Vinod Cookware celebrates mothers beyond cooking
Posted on May 12, 2025
by Aliza Carmona
India – Breaking away from conventional portrayals of motherhood, Vinod Intelligent Cookware has unveiled a poignant Mother’s Day campaign that challenges the long-standing association between mothers and the kitchen. The campaign, developed in partnership with Network Advertising and Ten Films, centres...
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dentsu india cso john appt
Dentsu India appoints John Thangaraj as chief strategy officer for creative & media
Posted on May 9, 2025
by Aliza Carmona
India – Dentsu India has named John Thangaraj as chief strategy officer – creative & media, reinforcing its commitment to uniting creative excellence with media effectiveness to deliver impactful client outcomes. In his new role, Thangaraj will be tasked with bridging dentsu’s creative and media...
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Edelman new leadership changes 2025
Edelman India announces new key leadership elevations
Posted on May 5, 2025
by Aliza Carmona
India – Edelman has announced a series of leadership elevations across its India team, aligning with the firm’s strategic vision for the next phase of growth and continued commitment to integrated client solutions. Among the key changes, Ashutosh Munshi, previously lead advisor for brand marketing and...
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Cheil India rebrands to Cheil SWA Group 2025
Cheil India transforms into Cheil SWA Group, expands focus on full-funnel marketing services
Posted on May 2, 2025
by Aliza Carmona
India – After more than two decades in India, Cheil India has transitioned into the Cheil SWA Group, reflecting a strategic evolution into an end-to-end marketing solutions provider. The transformation includes a new group structure and leadership appointments. Founded in 2003 as Samsung’s dedicated...
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havas media india magicbricks aor
Havas Media India bags integrated media mandate for Magicbricks
Posted on April 30, 2025
by Aliza Carmona
India – Magicbricks, a property platform based in India, has named Havas Media India as its media agency on record (AOR). Havas Media India’s responsibilities will cover the full spectrum of media services, including strategy, planning, and buying across print, television, radio, cinema, digital, and...
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mattel dream theatre licensing 2025
Mattel appoints Dream Theatre as official licensing agency for South Asia
Posted on April 30, 2025
by Aliza Carmona
India – Mattel, Inc., a global name in toys and family entertainment, has appointed Dream Theatre as the official licensing agency for its iconic brand portfolio across India, Pakistan, Nepal, Bangladesh, and Sri Lanka. Through the new partnership, Dream Theatre will collaborate with top-tier partners...
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britannia the laughing cow campaign
Britannia The Laughing Cow campaign connects richer taste with deeper moments of togetherness
Posted on April 30, 2025
by Aliza Carmona
India – Britannia The Laughing Cow, the processed cheese brand from the joint venture between Britannia Industries and Le Groupe Bel, has launched a new campaign spotlighting its revamped creamier recipe and locally produced range. Conceptualised by Schbang, Britannia The Laughing Cow’s latest film-led...
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