South Asia

This holiday, Indians to buy online if with discounts, easy returns: study

Shaina Teope | Oct 28, 2020

Indian consumers are clear about their priorities: they are more likely to buy items that are discounted and those with easy return policies.

Software dev’t company XcelTec launches sales automation bot

Teddy Cambosa | Oct 27, 2020

XcelTec, an Indian-based software development company has recently developed a new sales automation based on personalized AI video bots.

Ad watchdog in India releases official COVID-19 guidelines

Shaina Teope | Oct 23, 2020

The Advertising Standards Council of India released the guidelines in response to the growing number of misleading ads on the virus.

Miniso to launch full eCommerce operations in Pakistan, buys ToSharing

Shaina Teope | Oct 21, 2020

All cross-functional teams of ToSharing will be moved to upcoming eCommerce site Miniso.pk.

Digital channel The Q India enters connected TV via Amazon Fire TV

Shaina Teope | Oct 19, 2020

Digital channel The Q India can now be streamed through media player Amazon Fire TV.

Pakistan blocks TikTok over “immoral, indecent” content

Shaina Teope | Oct 13, 2020

The Pakistan Telecommunication Authority on Friday said that the decision was made over "a number of complaints."

Insurance company IndiaFirst Life to use mCanvas’ face-recognition tech for World Smile Day ad

Marko Tijam | Oct 8, 2020

In celebration of the World Smile Day, IndiaFirst Life Insurance Company will unveil their new interactive ad format 'Stories' mCanvas. The 'Stories' format allows users to engage through face-recognition technology. IndiaFirst Life is the first brand to use the new ad format of mCanvas.

India’s short video platform Chingari to now feature content from entertainment brand The Q India

Shaina Teope | Oct 2, 2020

India's short video platform Chingari has partnered with video-on-demand provider the Q India to feature its content on the app.

OnePlus, Swiggy, MakeMyTrip are most recommended brands by Indian consumers

Shaina Teope | Sep 28, 2020

Consumers were asked, "Would you recommend the brand to a friend or colleague?"

PHD appoints new CEO for India

Shaina Teope | Sep 22, 2020

Monaz Todywalla is former VP at media planning agency Wavemaker.