Levi’s latest campaign celebrates moments of instincts that stay with us

India – Popular apparel brand Levi’s in India has launched a new campaign titled ‘For Now, For A Lifetime’, which celebrates moments instincts and how they go onto be memories that stay with us, and ultimately shape each and every one of us. The campaign, featuring Indian actress Deepika Padukone,...

Indian pharmaceutical company Lupin acquires five brands under Menarini, to expand local portfolio

India – Local pharmaceutical company Lupin has acquired five brands under the Italian pharmaceutical company Menarini. The brands include Piclin, Menoctyl, Sucramal O, Pyridium, and Distaclor. These legacy brands will help Lupin in further enhancing its diverse portfolio and solidifying its position as a leading pharmaceutical organisation in India. Lupin...

Luxury furniture brand VANTO appoints Hotcult as creative and digital agency

India – VANTO, the premium luxury furniture brand, has awarded its creative and digital mandate to Hotcult, a part of PAD Group, following a competitive multi-agency pitch in Hyderabad. Hotcult will focus on reinvigorating the brand, developing a communication strategy, and creating compelling creatives to strengthen VANTO's presence in the...

Posterscope India names Pallavi Patil as new vice president for strategy

India – Posterscope, the OOH specialist agency from dentsu India, has announced the appointment of Pallavi Patil as vice president-strategy to oversee clients nationally and empower strategy across out-of-home, retail, activation, and rural marketing verticals. In her new role, she will focus on delivering a fresh perspective on the agency’s...

Snickers celebrates upcoming cricket season with hilarious blunder-ridden campaign

India – Mars-Wrigley’s chocolate bar Snickers has launched a new campaign which focuses on hilarious blunders by cricket fans as part of the upcoming cricket season in India. Said campaign was conceptualised alongside DDB Tribal. Building on its globally adored brand proposition of 'You're Not You When You're Hungry', the...

India’s Laqshya Media Group unveils strategic leadership changes to drive growth

Mumbai, India – Integrated communications and advertising agency Laqshya Media Group announced new key leadership role appointments, with Amarjeet Singh Hudda promoted to chief operating officer, Yuvrraj Agarwaal for chief strategy officer, and Satyabrata Das for chief alliance officer in India. The new promotions underscore Laqshya Media Group’s commitment to...

Marketing, events startup StepOne announces expansion to Singapore

India – StepOne, a local marketing and events startup, has announced its expansion into Singapore after establishing its presence in India, particularly in HR tech, fintech, and retail sectors. This move marks the company's strategic entry into the Southeast Asian market. StepOne's decision to open an office in Singapore is...

Snap Inc. names Pulkit Trivedi as managing director in India

India – Snap Inc., a technology and social media company, has announced the appointment of Pulkit Trivedi as its new managing director to handle the company’s operations in India. In his new role, Trivedi will report directly to Ajit Mohan, APAC president at Snap Inc. He will be responsible for...

Ex-Wunderman Thompson’s Roopa Badrinath launches Turmeric Consulting

India – Roopa Badrinath, HR veteran and ex-chief talent officer of Wunderman Thompson South Asia has officially launched Turmeric Consulting, a diversity, equity inclusion (DEI) consultancy with a vision of helping organisations create diverse and equitable spaces for people to thrive for who they are.Prior to launching Turmeric Consulting, Badrinath...

Mars Wrigley unveils new campaign for bubblegum brand BOOMER via DDB Tribal

India – Mars Wrigley India has collaborated with marketing agency DDB Tribal on its newest television commercial campaign for its 25-year-old fruity bubblegum brand, BOOMER. The new campaign is built on the brand’s theme of creating little moments of fun and its jingle, ‘BOOM BOOM BOOMER', evolving its humorous essence...