South Asia

India’s ad watchdog ASCI amends disclaimer guidelines in advertisements

Maureen Basa | Jan 25, 2023-21

The amendments are in response to the ASCI's survey revealing that 80% of consumers do not notice disclaimers in ads.

Ajay Kulkarni joins influencer marketing agency Barcode Entertainment as business head

Maureen Basa | Jan 24, 2023-21

As its new business head, Ajay Kulkarni will be bringing his experience in revenue, brand management, and marketing, amongst others.

The Times of India celebrates unity amidst diversity in new campaign

Maureen Basa | Jan 23, 2023-21

‘The Idea of India' invites every Indian to celebrate their idea of India in their own way through #WhatMakesUsOne.

SG-based Wootag expands into India, appoints Aditya Singh Chauhan as country manager

Jamaica Marciano | Jan 23, 2023-21

In Wootag's expanded operation in India, Aditya Singh Chauhan will be responsible for driving client satisfaction and the adoption of the ‘Wootag for Ads’.

Harsh Shah appointed as new chief digital officer of Wunderman Thompson South Asia

Jamaica Marciano | Jan 20, 2023-21

In his new role, Harsh Shah will be responsible for the company's digital transformation and will work with its agencies from different practices.

Telco Telenor names Mindshare as media agency in Pakistan

Maureen Basa | Jan 17, 2023-21

As its new media agency, Mindshare Pakistan will be bringing its expertise in media, digital, and buying to Telenor.

OMG India launches Auto ROI Vault to optimise investment planning

Maureen Basa | Jan 16, 2023-21

The Auto ROI Vault allows Omnicom Media Group's automobile clients to curate investment planning and channel plans.

A car ad with no car in it? Volkswagen taps crisp metaphors to prove car’s safety features

Teddy Cambosa | Jan 12, 2023-21

Conceptualised by the DDB Mudra Group, the campaign leverages the brand’s affinity for simplicity and human storytelling through crisp, amusing home life metaphors for the safety features on every Volkswagen.

Ronit Baugh joins Air India as lead of corporate communications

Maureen Basa | Jan 10, 2023-21

Prior to joining Air India Limited, Ronit Baugh was the head of corporate communications at airline Jet Airways.

DDB Mudra Group unveils key appointments in local leadership

Teddy Cambosa | Jan 3, 2023-21

Both appointees cumulatively bring over at DDB Mudra Group 40 years of experience in creative thinking and strategic planning across brands and categories.

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