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2022 Global Customer Engagement Review

South Asia

Sony Pictures Television India, Isobar make Spider-Man fans ‘Tap Into The Multiverse’ on their phones

Carlo Sarabia | May 27, 2022-21

Fans can now experience the Multiverse right on their phone and test if they’re a true Spidey aficionado with the campaign by Sony Pictures Television India and Isobar. Afterwards, they can buy or rent the movie on BookMyShow Stream today to enjoy it at home.

Madison Media Ultra appointed as media agency of record of Jyothy Labs

Jean Cabico | May 27, 2022-21

Madison Media Ultra will be responsible for Jyothy Labs’ traditional media and digital media mandate, including TV, print, and digital.

WATConsult bags creative, social media mandate for CarDekho

Jean Cabico | May 27, 2022-21

WATConsult will now be responsible for CarDekho‘s social media management, digital creative designing, and content marketing, as well as ORM.

dentsu appoints Saagar Sethi to lead Amplifi in India

Carlo Sarabia | May 26, 2022-21

Amplifi, the supply side management platform of denstu, has announced the appointment of Saagar Sethi as its president.

Ad watchdog ASCI implements greater inclusion in advertising

Jean Cabico | May 26, 2022-21

It adds greater inclusivity in advertising, such as gender identity, body shape, age, and physical and mental conditions.

Heeru Dingra is dentsuMB Group India’s new CEO as Sidharth Rao steps down

Teddy Cambosa | May 26, 2022-21

The new dentsuMB India leadership team will work with Sidharth through the transition, and in close partnership with CEO Amit Wadhwa.

HiveMinds nabs digital marketing remit of Rupeek

Jean Cabico | May 24, 2022-21

HiveMinds will manage Rupeek's digital marketing, which will play an important role in driving the fintech's gold-backed credit offering.

Mastercard, OPay to bring virtual payment solutions to Pakistan

Carlo Sarabia | May 23, 2022-21

Pakistani citizens, consumers, and merchants are given an opportunity to engage with brands and businesses anywhere across the globe, thanks to a Mastercard virtual payment solution linked to the OPay eWallet.

22feet Tribal Worldwide appoints Vishnu Srivatsav as new national creative director

Jean Cabico | May 23, 2022-21

Vishnu Srivatsav will help 22feet Tribal Worldwide in marrying a brand-first thinking with digital-first solutions.

Digital entertainment platform Binge now made available in more than 120 countries

Christian Calma | May 20, 2022-21

Binge is now available in more than 120 countries across the world, allowing viewers to watch live TV, web series, movies, dramas, exclusive originals, and more.

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