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  • Home
  • About the Awards
  • Categories
  • Enter the Awards
    • Eligibility
    • Entry Fee
    • How to Enter
    • Judging Criteria
    • Request Nomination Kit
    • Entry Submission
  • Jury
  • Finalists
  • Winners
  • Past Finalists
  • Past Winners
  • Sponsors
  • Contact Us
  • Other Events
    • Advertising Awards Asia Pacific 2026
    • Content Marketing Awards Asia Pacific 2026

Gala Dinner: 27 November 2025

Venue: Shangri-La The Fort, Manila

Dress Code: Formal / Black Tie

Shaping Innovation

The Future of Marketing

100

24

60

60

days

hours

minutes

seconds

Submit your Entry
September 26, 2025 11:00 pm
KEY DATES

ENTRIES DEADLINE

26 SEPTEMBER 2025

Judging Period

6-17 OCTOBER 2025

FINALISTS ANNOUNCEMENT

24 OCTOBER 2025

AWARDS NIGHT

27 NOVEMBER 2025

49
CATEGORIES

Explore our diverse categories celebrating groundbreaking campaigns, dynamic agencies, visionary organisations, industry leaders, and high-performing teams. These awards recognise the innovators and trailblazers shaping the future of marketing across the Asia-Pacific region.

Why you should enter?

ORGANISATIONS

Why you should enter?

INDIVIDUALS

Why you should enter?

TEAMS

Seize the opportunity to gain industry-wide recognition and elevate your organisation’s reputation. Enter the NEXT Awards Asia Pacific 2025 and join the visionaries shaping the future of marketing across Asia Pacific!

GET STARTED

JUDGING CRITERIA

JURY

MARKETECH APAC is in the process of assembling the esteemed panel of judges to ensure the highest standards.
Check back regularly for the latest updates!

If you are interested in being part of this exciting opportunity and contributing to the success of the
NEXT Awards Asia Pacific 2025, please contact Ivy Alamo at [email protected]

69

Ngai Yuen Low

Group Chief Merchandise & Marketing Officer
AEON Co (M) Berhad

<p>Low Ngai Yuen, a multiple award-winning workaholic is now the Chief Merchandise and Marketing Officer for AEON Co (M) Berhad while serving 2 other public listed companies; GDEX Berhad and OCK Group Berhad. GDEX is a last mile courier services and logistic company while OCK is in the business of telecommunications, network services and renewable energy.</p>

<p>Also a passionate entrepreneur, she supports causes around the arts, culture, blended learning, access to technology and sustainability as the President of the 25 year old
Persatuan Kakiseni as well as founding WOMENgirls since 2011, an NGO dedicated to program interventions to remind women as role models for younger girls to achieve their potential.</p>

64

Sheldon Chuan

SVP Marketing & Growth
Amartha

Sheldon Chuan is a seasoned executive with a proven track record in driving growth, digital transformation, and commercial scale across fintech, financial services, eCommerce, and technology. As SVP of Marketing & Growth at Amartha, he leads brand, digital adoption, and customer expansion strategies. He has held global and regional leadership roles at Home Credit, Barclays, and Expedia, spanning APAC, EMEA, and the Americas. Sheldon holds an MBA from Imperial College London and a Master’s from Monash University.

abhishek

Abhishek Gupta

Chief Marketing Officer
Edelweiss Life Insurance

<p>Abhishek Gupta is currently the Chief Marketing and Customer Experience Officer of Edelweiss Life Insurance. As the chief brand champion, Abhishek manages the reputation of the company by promoting its diverse and innovative range of product offerings and services. Leveraging the power of storytelling and creativity, Abhishek aspires to deliver inclusive and strategic communications that can make the brand stand out as a new-age life insurer. Helming a team of ambitious and creative minds, Abhishek has been harnessing the company’s product innovations and superior customer experience to set advertising benchmarks in the industry. He also leads the Customer Experience strategies for the company and strives to build a differentiated brand experience that can foster customer trust and advocacy. <p/>

<p>Abhishek has been with the Edelweiss Group for almost 10 years. With experience spanning 25 + years, he has worked with brands across several sectors over the years – The Mobile Store, Walmart India (Bharti Retail), Spencer Retail, ICICI Bank and Shopper’s Stop. </p>

<p>An engineer with a post-graduation degree in marketing, Abhishek has been recognized as ‘Financial Express Visionary Leader” in 2023. He is also the recipient of the  ‘CMO Transformation Award’ at the Pitch CMO Awards 2023 . In past he was recognised as ‘Global Marketing Leaders 2019’ and ‘Most Influential Marketing Leaders 2017’ at World Marketing Congress,  and  one of the ‘25 Most Outstanding Marketing Professional of India at World Brand Congress 2014’ . He regularly speaks at international and national conferences and serves as Guest lecturer at reputed management institutes in India.</p>

67

Denice Sy

Chief Sales & Marketing Officer
Ever Bilena Cosmetics Inc.

<p>Denice Sy is the Chief Sales and Marketing Officer for Ever Bilena Cosmetics, Inc. (EBCI), the leading local cosmetics company in the Philippines.</p>

<p>Before joining Ever Bilena, she graduated from University of California Berkeley in 2014 where she obtained a simultaneous degree in B.S. Business Administration at the Haas School of Business and B.A. South & Southeast Asian Studies with honours. She was also a recipient of the prestigious Fashion Scholarship Fund in New York and is currently a regular columnist at Manila Bulletin.</p>

<p>Amidst the pandemic, she and her team successfully launched four new brands, namely Hello Glow, Ever Organics, Spotlight Cosmetics, and Hyaloo in order to augment declining sales from the company’s core mass colour cosmetics business particularly Ever Bilena.</p>

<p>She handles the modern trade, e-commerce and direct selling channels for EBCI.</p>

29

Nancy Almasco

Marketing Director
FlowerStore Group

Nancy has over 10 years of experience in digital marketing and ecommerce. She enables businesses to scale and disrupt the competitive landscape with strategies based on data and consumer insight. She is currently the Marketing Director of FlowerStore.ph, the Philippines’ #1 Online Gift Store. Nancy is set to launch her digital firm which focuses on providing services to SMEs, startups, and scaleups.

NEXT AWARDS_Jury Website Profile_Tara

Tara Kapur

India Lead, Duolingo English Test
Duolingo

Tara Kapur is an award-winning marketer with 15+ years’ experience across media, entertainment, and consumer tech. She currently leads the Duolingo English Test team in India, driving go-to-market strategy and regional marketing. Previously, Tara held leadership roles at Netflix and Vice Media, and co-founded Vitamin Stree, a feminist content platform. Recognized by global awards for her work, she brings expertise in storytelling, brand building, and innovative marketing across diverse audiences.

73

Danielle Eleazar-Ocampo

Head of Brand Marketing
Goldilocks Bakeshop Inc

With over a decade of experience in brand marketing, Dani has built her career across top FMCG companies such as Rebisco and Del Monte before transitioning into leadership roles in high-growth, tech-enabled organisations. She served as Head of Marketing at Foodpanda and Angkas, and is currently the Head of Brand Marketing at Goldilocks Bakeshop Inc. Beyond her corporate work, she is an “alumna” and recognised as one of Marketech APAC’s Empowered Woman in Marketing. Outside of work, she is a devoted wife and mother to a 20-month-old son, and also finds fulfilment as a part-time lecturer at Ateneo de Manila University.

NEXT AWARDS_Jury Website Profile

Farha Naz Zaman

Chief Marketing Officer (CMO)
Grameenphone Ltd.

<p>Farha Naz Zaman is a result-driven Sales and Marketing leader with passion for customer centricity and transformative execution. With over 19 years of experience in Telecommunications and FMCG, her focus remains steadfast on operational excellence for today, innovative growth for the future and strength-based people development.</p>

<p>Throughout her career at Grameenphone, she has held several critical roles, including Head of Marketing, Head of Premium Segment, Head of Digital Marketing and Head of Trade Marketing, where she championed innovative market strategies and customer-first initiatives. Before rejoining Grameenphone for her second stint, Farha worked with Unilever Bangladesh Ltd. as Head of Media & Digital, where she transformed marketing operations and revamped the partner ecosystem for Unilever’s diverse brand portfolio. In her current role as the CMO of Grameenphone, she oversees the organization’s Sales & Distribution, Brands & Market Communications & Customer Service.</p>

<p>Farha holds a BBA and MBA degree from the Institute of Business Administration, University of Dhaka, and has completed prestigious programs like the Telenor Accelerate Leader Program (London Business School) and the Telenor Strategy Execution Program (INSEAD). A strong believer in creating value for customers, fostering meaningful collaborations, and driving sustainable growth, Farha’s leadership has earned her numerous accolades, including ‘Asia’s Top Outstanding Woman Marketeer of the Year 2023’ and the ‘JCI Women of Inspiration Award 2023’.</p>

61

Roj Tirona

Country Marketing Lead
HBO Max Philippines

Based in the Philippines, Roj Tirona is a seasoned marketing leader with expertise in brand building and integrated campaign executions across the tech and media space. He has spearheaded 360 strategies for HBO Max, foodpanda and Shopee, merging creative storytelling with data-driven precision. Known for shaping culture-defining campaigns that spark conversation, Roj champions bold ideas that elevate brand love, drive measurable impact, and transform brands into household names in the Philippines.

NEXT AWARDS_Jury Website Profile (1)

Ashish Morone

Executive Vice President & Head – Brand & Marketing Communications
HDFC Bank

<p>

Curious marketing professional with a strong focus on outcomes. Over 27 years of comprehensive experience in advertising across industries and marketing in the banking and financial sector. Expertise in developing and executing innovative marketing strategies that drive brand growth, customer engagement, and revenue. Experience in managing direct digital business targets by leading cross-functional teams. Known for delivering high-impact marketing campaigns, optimizing customer journeys, measuring (NPS) as well as driving customer experience and enhancing brand equity. Invested in adopting latest technology and AI tools to increase efficiencies in marketing deliveries including creative automation and use of behavioural economics.</p>

<p>Has been with HDFC Bank for 10 years – has won several awards including 2 Cannes, recognised as Marketing Maestros – Top 23 of 2023 and Top 200 Marketing Communications professional globally. The Bank has been consistently the top brand in India across industries (7 years) as per BrandZ report.</p>

66

Sheila Paul

Chief Marketing Officer
Home Credit

Sheila is a seasoned marketing practitioner with over 20 years of experience in tech, media and financial services. She is currently the Chief Marketing Officer at Home Credit, the country’s top non-bank consumer finance company. Previously, she held senior roles in marketing and operations at the Singtel-led streaming service HOOQ, local network TV5, global mobile operator Telenor, and leading game publisher Level Up! In 2022, she was recognized as one of the Marketing Leaders of the Year by Marketing Interactive.

62

Anjali Saroj Kalia

AVP, Digital Excellence
IHH Healthcare

<p>With over two decades of driving digital transformation across Asia, Anjali brings strategic depth in CRM, MarTech, and personalized CX. She’s joining the jury panel to spotlight bold, tech-powered marketing that delivers real impact.</p>

<p>Leading digital transformation across Asia. With deep expertise in CRM, personalization, and MarTech strategy, she champions meaningful customer experiences. She brings her strategic lens and hands-on insight to the judging panel of this year’s Marketing Technology Awards.</p>

19

Isabel Falco

Chief Digital and Marketing Officer
L’Oreal Indonesia

<p>Isabel Falco is a marketer & business leader with a demonstrated history of working in the consumer goods industry in the Philippines. Isabel has had 17 years of experience focused on consumer marketing, brand building, business strategy & management, and digital acceleration.</p>

<p>Isabel is currently the Chief Digital & Marketing Officer of L’Oréal Philippines, and together with her team is responsible for leading the digital-first transformation across all Divisions, powered by data & beauty tech, and accelerated consumer insights & acquisition. Her passion for digital, marketing, and beauty has allowed her to build digital-first marketing talents in the Philippines.</p>

<p>She graduated cum laude from the Ateneo de Manila University with a Bachelor of Science degree in Management Engineering.</p>

63

Jennifer Chang

Head of Marketing
MABECS Malaysia

Jennifer Chang is the Head of Marketing at MABECS, Malaysia’s first and most established UK education advisory service. Since 2018, she has built the Marketing function from scratch, driving brand awareness, loyalty, and engagement through strategic account management, PR, and multi-channel marketing. She also launched the industry’s first podcast, setting new standards for outreach. Outside of work, Jennifer enjoys a good game of tennis.

68

Chin Mei Lee

Chief Marketing Officer
McDonald’s Malaysia

<p>A brand builder fuelled by data and creativity, I bring 16 years of experience across FMCG and F&B.</p>

<p>As CMO of McDonald’s Malaysia, I led the record-breaking Vibe Kopi Susu, Icon Meets Icon, and Taste the Change campaigns—driving McCafé’s highest-ever growth and earning Malaysia its first Gold at the McDonald’s Global Feel-Good Marketing Awards 2024.</p>

<p>Previously with Nestlé, Fonterra, Unilever, and J&J, I specialize in brand turnarounds and market share growth. Grounded in real-world insights, I thrive on impact, especially during high-pressure moments—turning challenges like COVID-19 into opportunities for transformative leadership.</p>

NEXT AWARDS_Jury Website Profile

Hong Dan Nguyen

Marketing Director
Mead Johnson Nutrition

Nguyen Hong Dan is the Marketing Director of Mead Johnson Nutrition Vietnam (a Reckitt company), with over 23 years of FMCG leadership across Vietnam and South Asia. She has led successful brand launches and award-winning campaigns for Enfa, Durex, Strepsils, Electrolux, and Doublemint. A passionate people developer, she excels in talent building, strategic localization, and consumer insight to drive innovation, empower teams, and accelerate growth in dynamic, competitive markets.

lucas

Lucas Levy

Director of Marketing, SEA
Mondelez International

Lucas Levy is a results-driven business leader with 20+ years of experience in global brand management, innovation, and P&L leadership across Latin America, the U.S., and Southeast Asia. Based in Singapore, he recently joined Mondelez to lead Oreo, Cadbury, Ritz, Biskuat/Tiger, and Halls across Southeast Asia. Previously, he spent 18 years at Unilever, driving growth for iconic brands like Axe, Dove, Dove Men, Rexona/Degree, and Lux.

NEXT AWARDS_Jury Website Profile

Ria Sutrisno

Head of Marketing
MR. DIY Indonesia

Ria Sutrisno is a passionate brand and marketing leader dedicated to driving meaningful impact in Indonesia’s retail landscape. With a track record of transformative growth, she believes in the power of strategic storytelling, consumer-centric branding, and purpose-driven leadership. As a jury panelist for NEXT Awards Indonesia 2025, she is honoured to celebrate innovation and inspire the next generation of marketers to push boundaries while staying true to authenticity and purpose.

65

Yosua Tanuwiria

VP Marketing
Pluang

Yosua Tanuwiria is a seasoned marketer with 14+ years of multi-industry experience spanning communication agencies, hospitality, retail, fintech, and super-app. In his current role, he leads brand growth & reputation efforts through large-scale campaigns, social media, PR, activations, and strategic partnerships. Recognized for his bold, impact-driven marketing, he has earned multiple prestigious awards, most recently for the Best APAC Marketing Campaign in Finance category, competing against 35 leading regional brands.

NEXT AWARDS_Jury Website Profile

Bobby Suadi

VP Marketing
Prudential Indonesia

<p>Bobby is a passionate brand marketer with over 25 years of cross-industry experience within FMCG, IT and the insurance industry. Experiences include brand marketing for Abbott Nutrition Indonesia, Nestlé Indonesia, Coca-Cola Indonesia, Microsoft Indonesia, and Prudential Indonesia.</p>

<p>Bobby’s core strengths are in brand strategy, integrated marketing communications, digital marketing and new product innovation, with a deep passion in people and organizational development. Bobby holds a full-time MBA from Washington State University, USA sponsored by the Fulbright Foundation scholarship program.</p>

NEXT AWARDS_Jury Website Profile

Arpan Biswas

Chief Marketing Officer
Reliance Ajio

<p>Arpan is the Chief Marketing Officer at Reliance Ajio – managing entire of brand and digital. He has a decade and half of experience across FMCG, Ecomm, Real Estate and Auto.</p>

<p>Prior to joining Ajio, he led the launch of Ola Electric in India, led marketing for Britannia in International Markets and launched Tata Prima across various geographies.</p>

<p>Arpan earned his MBA from IIM Kozhikode and completed his engineering from IIT Kharagpur.</p>

72

Jayson Ong

Head of Brand Marketing
Sharp Electronics Malaysia

Jayson Ong, Head of Brand & Channel Marketing at Sharp Electronics Malaysia, is a dynamic leader with 15 years of experience at top agencies like DDB, Hakuhodo, and Asatsu DK. He has managed brands such as Sharp, Samsung, and Honda. His leadership at Sharp earned him Marketing Leader of the Year awards for 2023 and 2024. Jayson excels in brand strategy, creative development, and marketing, consistently driving successful brand and product launches.

Paul (1)

Paul Phillips

Marketing Director
South China Morning Post
<p>Paul leads the marketing team at the South China Morning Post (SCMP), responsible for bringing to life the relevance of SCMP’s 122-year-old brand and its role in shaping the global conversation about Hong Kong, mainland China, and Asia.</p>
<p>Before joining SCMP, Paul was the Head of Digital Marketing at Bullish, a leading fintech firm. In this role, he managed a global team that established the firm’s presence with family offices and affluent audiences.</p>
<p>Paul spent nearly a decade at Edelman as a brand and media strategist, where he shaped the global branding efforts of various companies in the Asia Pacific region. His clients included Samsung, BlackRock, GE, Cathay Pacific, PayPal, Oatly, and TCL Electronics.</p>
NEXT AWARDS_Jury Website Profile

Philip Chau

Regional Director, Marketing Performance & Operations, Asia
Sun Life Insurance

<p>Philip Chau has 20 years’ experience in digital innovation, performance marketing, and advanced analytics, having worked in corporate, agency and start-up environments.</p>

<p>He is currently the Regional Director of Marketing Performance & Operations, Asia at Sun Life Insurance, driving ROI ROI-driven marketing strategy across Asia.</p>

<p>He recently headed up the group marketing department at the Regal Hotel Groups, covering 12+ hotels across Asia, managing a team of 30+ marketing team members.</p>

<p>Prior to Regal, he headed the group marketing function at Great Eagle Holdings. He leads the strategy in marketing innovation, digital marketing, and MarTech across a range of business units such as hotels, residential properties, co-working spaces, shopping malls, and more. </p>

<p>Prior to Great Eagle, Philip worked at insurance company Aviva and was a founding member of the InsurTech business Blue. As digital marketing department head, he oversaw the company’s customer acquisition, digital journey and digital analytics functions.</p>

<p>He is also an entrepreneur, founder and head of marketing of a profitable pet business, managing a team of 20+ pet sitters across Hong Kong.</p>

<p>Philip holds a Master’s degree in Management Science from the University of Waterloo and a post-graduate Certificate in Marketing from the University of Toronto.</p>

Magda (2)

Magda Wolder

Innovation Marketing Director
The LEGO Group

Magda is a seasoned marketing leader with 17 years of experience driving innovation for global brands including the LEGO Group, Netflix and Sky (brand side), and Google (agency side). Currently an Innovation Marketing Director at Creative Play Lab, a global innovation hub inventing the future of play for the LEGO Group, she leads a global team of innovation marketers. Her career spans creative, strategic brand growth, and empathetic leadership. With roots in Poland and global experience across Europe and Asia (currently living in Singapore), Magda brings a unique, creative lens—and a good sense of humor—to marketing and innovation.

70

Lydia Yau

Head of Group Marketing Strategy and Communications
Vitasoy International

<p>Lydia Yau is a passionate brand-builder who grows businesses by elevating brands. She has a proven track record in rejuvenating brands, fueling business growth and expanding into new markets. Following her career at P&G, she joined Tencent, and started her purpose-driven plant-based venture in Green Monday, and now, Vitasoy.</p>

<p>Past experiences include brand management and marketing as core, commercial, strategic partnership and growth across industries and markets, from consumer goods, prestige beauty, fintech, product development, food tech and F&B.</p>

<p>Lydia’s passion for winning and curiosity with how brands can better connect with their target audience has given her ideas to create and transform. Her work expresses her love for consumer insights and thinking out of the box, as well as tackling business challenges. She sees herself as a student of leadership and always works towards growing both herself and her team.</p>

<p>Apart from her profession, Lydia is also keen on giving back to the community. Previously a Guest Lecturer at the Chinese Medical University, a mentor of HeadStart@HKUST and a mentor in her Alma Mater, Good Hope School, sharing her experience with students.</p>

NEXT AWARDS_Jury Website Profile

Sharon Lee

Marketing Director
Warner Bros. Pictures

Sharon Lee is a seasoned entertainment industry marketer with over 28 years of experience in film and music, contributing to record-breaking box office successes and artist breakthroughs. Her extensive background includes leading high-impact campaigns for Universal and Paramount Pictures, BMG Records, as well as collaborating with teams across APAC during her tenure at Twentieth Century Fox and The Walt Disney Company. She is currently the Marketing Director at Warner Bros. Pictures APAC, covering 23 markets. Sharon is passionate about building meaningful relationships and inspiring those around her to achieve new heights.

NEXT AWARDS_Jury Website Profile

Tirzah Yeo

Head of Marketing
Woodpeckers Group Sdn Bhd

Tirzah is an emerging marketing leader with nearly a decade of experience driving brand growth for some of Southeast Asia’s most iconic F&B names—including Malaysia’s No.1 frozen yogurt brand llaollao, Thailand’s No.1 Thai Tea brand ChaTraMue, and a portfolio of homegrown brands under Woodpeckers Group. Backed by cross-industry experience, she combines sharp market insight with strong commercial acumen—delivering award-winning campaigns and building brands that earn enduring recognition.

WHY SPONSOR?

Sponsorship of  NEXT Awards Asia Pacific 2025 offers a distinctive opportunity to jointly showcase your brand alongside MARKETECH-APAC, placing your company prominently within the marketing and technology sectors. Don’t miss the chance to elevate your brand!

If you want to partner with us for this event please reach out to [email protected]

ABOUT THE AWARDS

The NEXT Awards 2025 by MARKETECH APAC is a groundbreaking celebration of excellence, innovation, and creativity in the ever-evolving marketing industry. As the pinnacle of the What’s NEXT in Marketing Series 2025, the NEXT Awards represents the recognition of visionaries and game-changing marketing campaigns for their transformative impact across the Asia Pacific region.

With the tagline, “Shaping innovation, the future of marketing”, the NEXT Awards 2025 highlights the continuous evolution of marketing, offering a platform that acknowledges the exceptional efforts of individuals, teams and organisations who shape the future of the industry.

Building on this spirit of innovation, the awards take the form of a high-stakes tournament. Winners from the local versions of the awards in Indonesia, Malaysia, and the Philippines—Bronze, Silver, and Gold—progress to the ultimate stage to compete again for the NEXT Awards 2025 Asia-Pacific happening in the Philippines on November 27, 2025.

Entries from Singapore automatically compete at the APAC-wide level. If a category receives more than three entries from Singapore, the entry with the highest score among these will be recognised as the national winner for Singapore. This unique structure ensures that local champions from across the region have an opportunity to showcase their excellence on the grand APAC stage, vying for the honour of being crowned the best in marketing and innovation across Asia-Pacific.

This is What’s NEXT. Join us in celebrating success that sets the standard for the NEXT era of marketing. 

GET STARTED

NEXT AWARD CATEGORIES

The NEXT Awards spotlight the boldest ideas, creative agencies, visionary leaders, and high-performing teams shaping the future of marketing in the Asia Pacific region. Each category celebrates creativity, innovation, and impact, honouring those who redefine the possibilities of what marketing can achieve.

MARKETING CAMPAIGNS CATEGORIES

Most Innovative Advertising Campaign

Awarded to the campaign that demonstrates exceptional creativity, originality, and impact in its advertising approach, setting a new standard in the industry.

Most Innovative B2B Marketing Campaign

Recognises the most creative and effective B2B campaign that uses strategic innovation, audience engagement, and measurable results to drive business growth and brand connection.

Most Innovative Brand Awareness Campaign

Celebrates campaigns that use creative messaging, storytelling, and strategic planning to increase brand recognition and visibility across target markets.

Most Innovative Branding/Re-branding Campaign

Recognises the strategic and creative efforts involved in creating or redefining a brand’s identity to connect meaningfully with its audience.

Most Innovative Consumer Insights Marketing Campaign

Recognises campaigns that transform consumer data and behavioural insights into creative, data-driven marketing strategies for impactful results.

Most Innovative Content Marketing Campaign

Recognises campaigns that use strategic planning, diverse content types—including multimedia, social media, blogs, videos, podcasts, and infographics—and creative approaches to engage, inform, and connect with audiences. These campaigns build trust, strengthen brand reputation, and deliver measurable business success through innovation and effective content strategies.

Most Innovative Corporate Social Responsibility Campaign

Celebrates initiatives that creatively address social, environmental, or ethical challenges while showcasing brand values and leadership.

Most Innovative Customer Engagement Campaign

Recognises the most creative and effective strategies designed to connect with customers, foster interaction, and build long-lasting relationships through innovative engagement techniques.

Most Innovative Data-driven Marketing Campaign

Celebrates marketing campaigns that harness data-driven analytics and insights to create highly targeted, personalised, and effective strategies, resulting in significant business outcomes.

Most Innovative Digital Marketing Campaign

Recognises digital marketing campaigns that showcase innovation through creative strategies, emerging technologies, or unique storytelling. It honours campaigns that drive exceptional engagement, brand impact, and business results.

Most Innovative E-Commerce Marketing Campaign

Celebrates e-commerce campaigns that combine user experience, creative strategy, and technology to boost online engagement, conversions, and brand loyalty.

Most Innovative Email Marketing Campaign

Awarded for outstanding email marketing campaigns that are strategic, targeted, creative, and impactful in driving audience connection and conversions.

Most Innovative Event Marketing Campaign

Recognises creative strategies in event planning, promotion, or execution that create memorable experiences and effectively build brand affinity.

Most Innovative Influencer Marketing Campaign

Celebrates innovative partnerships with influencers or creator collaborations that authentically connect with audiences and elevate brand campaigns.

Most Innovative Integrated Marketing Campaign

Honours campaigns that successfully integrate multiple communication channels and strategies into a cohesive, seamless brand experience.

Most Innovative Launch/Re-launch Campaign

Celebrates creativity and strategic insight in successfully launching or re-launching a product, service, or brand into the market with standout impact.

Most Innovative Loyalty Marketing Campaign

Awarded for creative strategies that build and maintain customer loyalty through innovative and effective marketing campaigns.

Most Innovative Media Strategy Campaign

Awarded to the campaign that demonstrates outstanding creativity, strategic insight, and effectiveness in leveraging media channels to maximise reach, engagement, and impact.

Most Innovative Mobile Marketing Campaign

Awards strategies that creatively target and engage mobile audiences using technology, design, apps, and user behaviour insights.

Most Innovative Omni-channel Marketing Campaign

Acknowledges the successful and seamless integration of multiple channels to deliver a unified and engaging brand experience across touchpoints.

Most Innovative OOH/dOOH Marketing Campaign

Awards creativity in using digital out-of-home (DOOH) media platforms—such as billboards, transit ads, or interactive outdoor displays—to connect with audiences on a large scale.

Most Innovative Public Relations Campaign

Recognises impactful PR strategies that creatively build brand trust, engagement, and credibility through strategic communication efforts.

Most Innovative Retail Marketing Campaign

Acknowledges the most creative and successful use of marketing strategies to engage retail audiences and drive in-store or online success.

Most Innovative Seasonal Campaign

Awards campaigns that capitalise on seasonal opportunities or events through creativity and timing to connect with consumers.

Most Innovative SME Marketing Campaign

Celebrates the creativity, strategy, and impact of innovative marketing campaigns developed by small and medium-sized enterprises (SMEs).

Most Innovative Social Media Campaign

Awarded for strategic and creative campaigns that leverage social media platforms effectively to engage audiences and meet brand objectives.

Most Innovative Sustainability Campaign

Recognises campaigns that creatively incorporate sustainability messaging, purpose-driven strategies, and green initiatives to connect with socially conscious consumers.

Most Innovative Use of Gamification in a Campaign

Recognises campaigns that use gamification strategies to enhance engagement, user interaction, or brand experiences.

Most Innovative Use of AdTech in a Campaign

Celebrates innovative use of advertising technology (AdTech) to enhance campaign targeting, execution, or performance.

Most Innovative Use of AI in a Campaign

Highlights creative campaigns that leverage artificial intelligence tools to improve strategy, content, personalisation, or audience engagement.

Most Innovative Use of Marketing Tech in a Campaign

Awards campaigns that creatively integrate advanced marketing technology tools and platforms to boost audience engagement or campaign success.

Most Innovative User-Generated Campaign

Highlights creative campaigns that empower audiences to participate in brand storytelling through content creation, sharing, or collaboration.

Most Innovative Video Marketing Campaign

Celebrates creative, strategic, and impactful use of video content across platforms to connect with audiences and achieve brand objectives.

AGENCIES CATEGORIES

Most Innovative B2B Marketing Agency of the Year

Honours the agency that has redefined business-to-business marketing through groundbreaking strategies, forward-thinking approaches, and measurable success in fostering impactful partnerships and driving client growth.

Most Innovative Creative Agency of the Year

Recognises the creative agency that has demonstrated groundbreaking innovation in their strategies, driving business growth, enhancing brand visibility, and setting new benchmarks in the creative industry. These agencies have consistently pushed the boundaries of creativity to stay ahead in a rapidly evolving market.

Most Innovative Digital Agency of the Year

Commends the digital agency that has transformed business outcomes by leading cutting-edge strategies that deliver measurable results, shaping the evolution of digital marketing practices and positioning themselves as key industry innovators.

Most Innovative Event Marketing Agency of the Year

Acknowledges the event marketing agency that has redefined the event experience with strategic innovation, creating dynamic and memorable brand engagements. These agencies lead the charge in setting new trends and elevating event marketing standards, driving business success in an ever-changing industry.

Most Innovative Influencer Marketing Agency of the Year

Applauds the agency that has mastered the art of influencer collaboration, effectively engaging influencers through leveraging creativity and strategic partnerships to amplify brand reach and impact in unprecedented ways.

Most Innovative Market Research Agency of the Year

Honours the market research agency that has excelled in delivering groundbreaking market research solutions, leveraging innovative methodologies and technologies to provide valuable insights that shape business strategies. The agency has redefined research practices, driving data-informed decision-making and empowering brands to remain competitive in the market.

Most Innovative Media Agency of the Year

Awards the media agency that have delivered exceptional business results through innovative strategies, optimising audience engagement and maximised media effectiveness, while reshaping how brands connect with audiences and driving industry-wide transformation.

Most Innovative Production Agency of the Year

Celebrates the production agency that has redefined creative execution, delivering exceptional content that captivates audiences, drives business success, and sets new standards in storytelling, production quality, and content innovation.

Most Innovative Public Relations Agency of the Year

Honours the public relations agency that has pioneered innovative communication strategies, transforming brand narratives, strengthening media relationships, and elevating brand presence while setting new benchmarks in storytelling and reputation management.

Most Innovative Search Agency of the Year

Rewards the agency that has demonstrated innovation in search engine strategies, employing cutting-edge techniques to maximise online visibility, engagement, and business outcomes.

INDIVIDUALS CATEGORIES

Most Innovative Agency Leader of the Year

This award honours exceptional agency leaders who redefine excellence through bold innovation in strategy, operations, and client solutions. Celebrating visionary leadership that inspires creativity, embraces change, and drives forward-thinking marketing strategies, this recognition is reserved for those who set new standards and deliver impactful results.

Most Innovative Marketing Leader of the Year

Celebrates marketing leaders who demonstrate exceptional creativity and strategic foresight, consistently delivering innovative and effective solutions to complex challenges. This award recognises their ability to inspire teams, integrate emerging technologies, and craft impactful campaigns that captivate audiences, drive measurable success, and set new industry standards.

Most Innovative MarTech Leader of the Year

Honours distinguished technology leaders who have transformed the marketing tech landscape through visionary innovation and strategic execution. This award recognises their expertise in integrating advanced technologies, optimising processes, and enabling teams with actionable insights that elevate marketing strategies, drive measurable outcomes, and propel business success in an ever-evolving digital world.

Teams Categories

Most Innovative Agency Team of the Year

Celebrates powerhouse teams that push the boundaries of collaboration, strategy, and creative brilliance to deliver extraordinary client success. This award honours their ability to fuse bold ideas with flawless execution, transforming challenges into opportunities and setting new benchmarks for innovation and excellence within the agency landscape.

Most Innovative Marketing Team of the Year

Honours trailblazing teams that have redefined what’s possible in marketing, blending creativity, strategy, and collaboration to deliver groundbreaking results. This award celebrates their ability to turn bold ideas into reality, driving transformative campaigns that inspire, disrupt, and set new benchmarks for excellence in the industry.

Most Innovative MarTech Team of the Year

Honours high-performing teams that have mastered the art of blending technology and creativity to revolutionise marketing strategies. This award recognises their ability to leverage MarTech tools in groundbreaking ways, driving unparalleled results and setting new standards for innovation and excellence in the industry.

GRAND PRIX (NOT FOR ENTRY)

Brand of the Year

This recognition is given to a brand organisation which performed best across all categories. Points are assigned for each win (Gold – 3 points, Silver – 2 points and Bronze -1 point). Winners are determined by cumulative points, emphasising consistent excellence across the awards program.

Agency of the Year

This recognition is given to an agency which performed best across all categories. Points are assigned for each win (Gold – 3 points, Silver – 2 points and Bronze -1 point). Winners are determined by cumulative points, emphasising consistent excellence across the awards program.

MarTech of the Year

This recognition is given to a MarTech organisation which performed best across all categories. Points are assigned for each win (Gold – 3 points, Silver – 2 points and Bronze -1 point). Winners are determined by cumulative points, emphasising consistent excellence across the awards program.

Get the Nomination Kit

Access the official Entry Guidelines, Entry Document, and FAQs by downloading the Nomination Kit. Fill out the form below to receive immediate access and start your submission.

HOW TO ENTER

The process of submitting your entries for the NEXT Awards Asia Pacific 2025 is entirely conducted online. The deadline for the submission of entries is on 5 September 2025 at 11:00 PM SGT.

To ensure a smooth and successful submission, follow these steps when preparing your entry:

  1. Download the Nomination Kit and carefully review the Entry Guidelines. These guidelines provide a comprehensive overview of the rules, criteria, and requirements for each category. Adhering to them will help ensure a seamless submission.
  2. Complete the Entry Document for your chosen category, found in the Nomination Kit. Ensure your responses meet the word limits for each question. Gather supporting materials, such as images, into one cloud folder and include the link in your Entry Document. For videos, share the URL from platforms like YouTube or Vimeo, and insert the link directly into the document.
  3. Review your submission carefully before submitting. Check that all information is accurate and that all required materials are attached. Make any necessary edits or additions.
  4. Save your completed Entry Document as a PDF and upload it through the Entry Submission Form. Along with the document, prepare additional assets such as a high-resolution company logo, headshot, and bios, and upload them on the same page.
  5. After submission, you will receive an acknowledgement email confirming receipt of your entry.
  6. Once your entry is submitted, you will be responsible for paying the entry fee. The MARKETECH APAC Team will send an invoice with payment details. You can choose between credit/debit card payments or bank transfers. Please finalise your payment before the judging process begins. Entries are considered pending until payment is made in full. If payment is not received by the final entry deadline, entries will not move to the judging stage. All payments are final. Any ineligible or withdrawn entries cannot be refunded.

 

Thank you for exploring the NEXT Awards Asia Pacific 2025 entry process. We look forward to your submissions and celebrating the game-changing achievements shaping the future of marketing and technology in the APAC region!

REQUEST NOMINATION KIT ▶
SUBMIT ENTRY NOW ▶

ELIGIBILITY

All candidates or organisations must be based or have a physical presence in the Asia-Pacific region, encompassing Southeast Asia, South Asia, East Asia, and ANZ.

SOUTH EAST ASIA SOUTH ASIA EAST ASIA ANZ
Cambodia Afghanistan China Australia
Indonesia Bangladesh HongKong New Zealand
Lao Bhutan Japan
Malaysia India Mongolia
Myanmar Nepal North Korea
Philippines Pakistan South Korea
Singapore Sri Lanka Taiwan
Thailand
Vietnam

Marketing Campaigns Category Eligibility

All marketing campaigns done from January 1, 2023 to December 31, 2024, are eligible to enter. Organisations are welcome to submit multiple entries across all categories.

Marketing campaigns or projects can be ongoing or temporary/experimental. Entries are eligible if they began, ended, or overlapped with the eligibility period, including those with execution or outcomes during this timeframe.

For APAC, organisations based in any market across Asia Pacific are eligible.

 

Agency Category Eligibility

Accomplishments submitted for entry should cover the eligibility period from January 1, 2023 to December 31, 2024. Agencies are welcome to submit multiple entries across relevant agency categories, showcasing the collective achievements of their teams and overall impact within the sector.

Exclusively for innovators in key agency roles and high-performing teams within the agency sector operating in APAC.

 

Individual and Team Categories Eligibility

Accomplishments to be submitted for entry should cover the eligibility period from January 1, 2023 to December 31, 2024. Leaders, executives, teams, and agencies are welcome to submit multiple entries across all categories.

Exclusively for trailblazers in leadership positions and high-performing teams within the marketing, agency, or technology sectors operating in APAC.

JUDGING CRITERIA

CAMPAIGNS CATEGORIES

Marketing Campaign Categories
  • Objective (20% – Max. of 500 words)
    • Identify the marketing challenges and core objectives the campaign addresses and explain why they are significant to the brand, industry, or market. Emphasise the problem’s significance to the brand or organisation and explain why addressing it was essential for driving innovation, fostering creativity, or achieving broader business goals.
  • Strategy (25% – Max. of 500 words)
    • Explain the strategic approach behind the agency’s objectives and campaign and how the chosen strategies were developed to address the identified problem. Outline the key objectives, target audience, and how regional trends, consumer behaviours, and industry shifts influenced the campaign. Highlight the creative and data-driven tactics used by the agency, emphasising how the strategy aligned with the agency’s broader business or marketing goals to deliver impactful results.
  • Execution (25% – Max of 500 words) 
    • Detail how the campaign strategy was executed, including adherence to timelines and budgets, and the use of innovative tools or platforms. Explain how resources were efficiently allocated and how the campaign adapted to the marketing challenges. How was ROI demonstrated or achieved?
  • Results (30% – Max. of 500 words)
    • Discuss the measurable outcomes and overall success of the campaign, highlighting key achievements such as sales growth, increased brand awareness, audience engagement, and return on investment (ROI). How did the campaign perform in relation to its objectives, and what specific data or metrics show its impact on the target audience and business goals?

AGENCIES CATEGORIES

Agencies Categories
  • Performance (25% – Max of 500 words) 
    • Discuss your agency’s overall performance and impact on clients’ success. Highlight key projects, strategies, or initiatives driven by your agency that explicitly show success in financial growth, client retention, and new business wins. Include relevant metrics, performance indicators, or success stories that demonstrate the impact of your agency’s overall performance.
  • Culture (25% – Max of 500 words) 
    • Describe your agency’s culture and how it fosters collaboration and innovation. Highlight specific initiatives or practices that nurture collaboration and innovation, and provide examples of how this culture has contributed to the success of campaigns and client relationships.
  • Innovation (25% – Max. of 500 words)
    • Discuss how your agency has demonstrated innovation across specific marketing disciplines. Innovation could be the implementation of modern technologies or new marketing strategies. Highlight specific examples that set you apart from competitors and contributed to the success of your campaigns, with data or outcomes that demonstrate their effectiveness in achieving business objectives.
  • Influence (25% – Max. of 500 words)
    • Explain your agency’s influence and presence within the marketing industry. Describe your agency’s contributions to advancing the marketing field, including thought leadership and involvement in industry-related initiatives. Highlight specific projects or campaigns that have positioned your agency as an influential force within the marketing landscape.

 

INDIVIDUAL CATEGORIES

Most Innovative Agency Leader of the Year
  • Business Contributions (35% – Max of 500 words)
    • Describe the candidate’s key initiatives that have driven business growth and success within their agency. Highlight specific strategies or campaigns they led that resulted in measurable outcomes, such as increased revenue, market expansion, or improved client satisfaction. Focus on how their leadership and innovative approaches have contributed to the agency’s success.
  • Leadership (35% – Max of 500 words)
    • Discuss the candidate’s leadership role in driving innovation and excellence within the agency. Highlight the agency leader’s capability in inspiring a high-performance agency culture, driving creativity, collaboration, and resilience within their teams. Characterise the leader’s vision, decision-making, and ability to empower team members, fostering an environment where innovative solutions thrive.
  • Industry Influence (30% – Max of 500 words)
    • Discuss the agency leader’s role in shaping the agency and marketing landscape through thought leadership and innovative contributions. Highlight their impact on advancing industry practices by introducing new strategies, influencing trends, or participating in key industry events. Provide examples of how their work has set new standards and driven meaningful change in the field.
Most Innovative Marketing Leader of the Year
  • Business Contributions (35% – Max of 500 words)
    • Describe the candidate’s key marketing initiatives that have driven business growth and success. Highlight specific campaigns or strategies they led that resulted in measurable impact, improved brand visibility, and positive outcomes. How have the candidate’s contributions influenced the agency’s overall performance and success? 
  • Leadership  (35% – Max of 500 words)
    • Discuss how the candidate sets a clear vision that motivates their team to excel, fosters a culture of trust and empowerment, and enables the team to overcome challenges. Highlight how the candidate’s leadership has driven transformative results. 
  • Industry Influence (30% – Max. of 500 words) 
    • Evaluate the candidate’s impact on their organisation and the marketing industry. Detail how the candidate commits to continuous professional development and knowledge-sharing within the marketing community. Emphasise how the candidate is recognised as an influential figure in the industry, driving meaningful change and inspiring innovation in the marketing space.
Most Innovative MarTech Leader of the Year
  • Business Contributions (35% – Max of 500 words)
    • Describe the martech leader’s impact on driving business success through innovative technology integration and strategic execution. Evaluate the candidate’s ability to optimise technology investments, enhance marketing efficiency, and deliver measurable results such as improved customer experiences, revenue growth, or operational efficiencies. 
  • Leadership (35% – Max of 500 words)
    • Discuss the martech leader’s ability to inspire and guide his/her team/s toward excellence in the marketing technology domain.  How has this leader’s approach empowered their team to overcome challenges and push technological boundaries? Highlight their ability to navigate complex MarTech landscapes with a forward-thinking vision that drives growth and resilience. 
  • Industry Influence (30% – Max of 500 words)
    • Describe the leader’s role in shaping the future of MarTech and driving marketing innovation. Highlight their contributions to advancing martech strategies, providing thought leadership, and participating in key industry events. Include any initiatives or efforts that have established the leader as a key figure in influencing the direction of marketing technology.

TEAM CATEGORIES

Most Innovative Agency Team of the Year
  • Team Culture (35% – Max of 500 words)
    • Highlight how the agency team cultivates a culture that values collaboration, adaptability, and mutual support, enabling members to work effectively toward shared goals. Discuss specific practices that promote teamwork, such as clear communication, role clarity, and shared accountability. Provide examples of how the team’s culture has positively impacted morale, strengthened relationships, and contributed to consistent performance and innovative outcomes. 
  • Business Innovation (35% – Max of 500 words)
    • Demonstrate the agency team’s commitment to pioneering marketing solutions that reflect the evolving trends. Highlight the team’s use of emerging technologies, data-driven approaches, and creative methodologies to develop campaigns that disrupt traditional practices. Provide evidence of how these innovative strategies have reshaped client outcomes, set new benchmarks, and positioned the agency as a leader in marketing innovation. 
  • Team Performance (30% – Max of 500 words)
    • Outline the agency team’s ability to deliver measurable results such as driving business growth, client satisfaction, and market influence. Showcase the team’s capacity to execute high-impact campaigns through effective collaboration, strategic planning, and innovative thinking. Provide specific examples of how their efforts have achieved meaningful outcomes and positioned the agency as a top performer in the industry.
Most Innovative Marketing Team of the Year
  • Team Culture (35% – Max of 500 words)
    • Describe how the marketing team cultivates a culture of originality, creativity, and open collaboration, enabling innovative approaches to marketing challenges. Highlight or share examples of how team members embrace unique perspectives and foster an environment where unconventional ideas are encouraged and seamlessly integrated into campaigns. 
  • Business Innovation (35% – Max of 500 words)
    • Discuss the team’s ability to develop and implement groundbreaking, original marketing strategies that disrupt traditional approaches. Explain how the team leverages emerging technologies, unique concepts, and data insights to craft marketing initiatives that set new industry standards and deliver exceptional results. 
  • Team Performance (30% – Max of 500 words)
    • Showcase how the team has worked collaboratively to achieve exceptional results in the marketing industry. Highlight their ability to execute innovative campaigns, overcome challenges, and meet or exceed key performance indicators (KPIs). Provide examples of how their collective efforts, strategic planning, and cohesive execution have driven measurable success and positioned the team as a standout performer in the industry.
Most Innovative MarTech Team of the Year
  • Team Culture (35% – Max of 500 words)
    • Explain how the MarTech team builds a culture of collaboration and innovation, supporting the integration of emerging technologies and creative ideas. Share specific practices or initiatives that encourage team members to contribute diverse perspectives and work together toward shared goals. Highlight how this culture has fostered a forward-thinking approach that challenges industry norms and drives impactful advancements in marketing technology. 
  • Business Innovation (35% – Max of 500 words)
    • Showcase the team’s ability to design and implement groundbreaking marketing technology solutions that redefine traditional marketing approaches. Provide examples of how the team leverages data-driven insights, automation, AI, or other emerging tools to create innovative strategies. Highlight how these initiatives have delivered exceptional results, disrupted conventional methods, and established new benchmarks in the MarTech industry. 
  • Team Performance (30% – Max of 500 words)
    • Outline the MarTech team’s impact on driving business innovation within the marketing technology domain. Highlight their collaboration to turn innovative ideas into measurable outcomes, such as improved client engagement, market growth, or technological advancements. Provide examples of how the team adapts to the evolving MarTech landscape and consistently delivers results that align with their strategic objectives.

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Tech Partner Logo

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PAYMENT OPTIONS

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Please note that entries are considered pending until payment is made in full. If payment is not received by the final entry deadline, entries will not move to the judging stage.

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2025 FINALISTS

MARKETING CAMPAIGNS CATEGORIES

Most Innovative Advertising Campaign

ORGANISATION: Carro

CAMPAIGN NAME: No Drama, Just Quality Used Cars

AGENCY: ThinkTank

Malaysia
Carro

ORGANISATION: Danone Specialized Nutrition Indonesia – Bebeclub

CAMPAIGN NAME: Bebeclub AI Poop Tracker

AGENCY: Eyden Indonesia (Part of Volare Advertising Network)

Indonesia
Danone Specialized Nutrition Indonesia – Bebeclub – NEXT APAC

ORGANISATION: Etika Sdn Bhd

CAMPAIGN NAME: Save the Drama with Pepsi

AGENCY: THE SHOUT GROUP/FCB SHOUT

Malaysia
Etika Sdn Bhd

ORGANISATION: Grab

CAMPAIGN NAME: Button Story

AGENCY: M&C Saatchi Performance

Indonesia
Grab – NEXT APAC

ORGANISATION: MR.DIY

CAMPAIGN NAME: Big & Small, MR.DIY Has It All

AGENCY: THE SHOUT GROUP / FCB SHOUT

Malaysia
MR DIY
Most Innovative B2B Marketing Campaign

ORGANISATION: GROW with Singlife

CAMPAIGN NAME: Regaining Trust From Every Angle

Singapore
GROW with Singlife – NEXT APAC

ORGANISATION: Palawan Group of Companies

CAMPAIGN NAME: Bridging Distances, Building Trust: Innovative B2B Partnership Delivering Inclusive Government Aid Across Remote Philippines

AGENCY: Browne Communications, Inc.

Philippines
Palawan Group of Companies – NEXT APAC

ORGANISATION: PJ Lhuillier Inc.

CAMPAIGN NAME: KaNegosyo Center

Philippines
PJ Lhuillier Inc. – NEXT APAC

ORGANISATION: RHB Bank

CAMPAIGN NAME: #JomSapot BeliLokal: Turning a Malaysian star into an AI-mbassador for local SMEs

AGENCY: THE SHOUT GROUP/FCB SHOUT

Malaysia
RHB Bank

ORGANISATION: Singtel

CAMPAIGN NAME: Behind Every 5G

AGENCY: Hogarth

Singapore
Singtel – NEXT APAC

ORGANISATION: Yango Ads

CAMPAIGN NAME: Skyscrapers of Growth: AI-Powered Brand Launch in APAC

Vietnam
Yango Ads – NEXT APAC
Most Innovative Brand Awareness Campaign

ORGANISATION: AIA

CAMPAIGN NAME: Rethink Healthy

AGENCY: STEB Asia

Indonesia
AIA – NEXT APAC

ORGANISATION: Bank of the Philippine Islands (BPI)

CAMPAIGN NAME: Project Care

AGENCY: Merkle Singapore, Carat Philippines, BBDO, In Circle

TECH PARTNER: Google, Meta

Philippines
Bank of the Philippine Islands (BPI) – NEXT APAC

ORGANISATION: Carro

CAMPAIGN NAME: No Drama, Just Quality Used Cars

Malaysia
Carro

ORGANISATION: Chowking Philippines

CAMPAIGN NAME: Buksan ang Siopao Sarap

AGENCY: BBDO Guerrero, WhiteCap Events

Philippines
Chowking Philippines – NEXT APAC

ORGANISATION: MR.DIY

CAMPAIGN NAME: Big & Small, MR.DIY Has It All

AGENCY: THE SHOUT GROUP / FCB SHOUT

Malaysia
NEXT PH_FINALISTS LOGOS (1)

ORGANISATION: NESCAFÉ Philippines

CAMPAIGN NAME: NESCAFÉ Taste the Chill Campaign

AGENCY: Amplify Philippines

TECH PARTNER: Tiktok

Philippines
NESCAFE Philippines – NEXT APAC

ORGANISATION: PT Pertamina Lubricants

CAMPAIGN NAME: Pertamina Enduro X VR46 Racing Team

AGENCY: Media Buffet

Indonesia
PT Pertamina Lubricants – NEXT APAC

ORGANISATION: Resorts World Genting

CAMPAIGN NAME: Welcome To My World

AGENCY: THE SHOUT GROUP/FCB SHOUT

Malaysia
Resorts World Genting

ORGANISATION: Samsung Indonesia – AV Marketing

CAMPAIGN NAME: Saatnya Berganti Layar, Sabaaar 2025

Indonesia
Samsung – NEXT APAC

ORGANISATION: Spotify

CAMPAIGN NAME: Wrapped 2024

AGENCY: Zenith (Publicis OneVibe) Juice Singapore, TBWA Thailand, Juice Philippines, Ambilhati, Sven, Goodstuph, Happiness, NEAR

Singapore
Spotify – NEXT APAC

ORGANISATION: Yango Ads

CAMPAIGN NAME: Skyscrapers of Growth: AI-Powered Brand Launch in APAC

Vietnam
Yango Ads – NEXT APAC
Most Innovative Branding/Re-branding Campaign

ORGANISATION: Aboitiz Foods

CAMPAIGN NAME: Project Feed All

Philippines
Aboitiz Foods – NEXT APAC

ORGANISATION: Amaterasun

CAMPAIGN NAME: Wherever you go, always Amaterasun

Indonesia
Amaterasun – NEXT APAC

ORGANISATION: AZKO

CAMPAIGN NAME: #(A)wal(C)erita(E)volusi AZKO

Indonesia
AZKO – NEXT APAC

ORGANISATION: BONIA

CAMPAIGN NAME: BONIA 50TH ANNIVERSARY CAMPAIGN

Malaysia
BONIA – NEXT APAC

ORGANISATION: Grab

CAMPAIGN NAME: Beauty Ready

AGENCY: M&C Saatchi Performance

Indonesia
Grab – NEXT APAC

ORGANISATION: GROW with Singlife

CAMPAIGN NAME: Regaining Trust From Every Angle

Singapore
GROW with Singlife – NEXT APAC

ORGANISATION: MR.DIY

CAMPAIGN NAME: MR.DIY PANDAi Jaga Anda (MR.DIY Knows How to Care for You)

AGENCY: M+C Saatchi Group Malaysia

Malaysia
MR DIY

ORGANISATION: SOMETHINC (ROYAL PESONA INDONESIA)

CAMPAIGN NAME: Somethinc Calm Down Series Branding Campaign

Indonesia
SOMETHINC (ROYAL PESONA INDONESIA) – NEXT APAC
Most Innovative Consumer Insights Marketing Campaign

ORGANISATION: Allianz Malaysia Berhad

CAMPAIGN NAME: Allianz Travel Tales

AGENCY: MediaCliQ Group

Malaysia
Allianz Malaysia Berhad – NEXT APAC

ORGANISATION: Aptamil™ KID

CAMPAIGN NAME: The First Growing-Up Milk That Empowered C-Section Parents To C The Difference

AGENCY: Kingdom Digital

Malaysia
Aptamil™ KID – NEXT APAC

ORGANISATION: Danone Specialized Nutrition Indonesia – Bebeclub

CAMPAIGN NAME: Bebeclub AI Poop Tracker

AGENCY: Eyden Indonesia (Part of Volare Advertising Network)

Indonesia
Danone Specialized Nutrition Indonesia – Bebeclub – NEXT APAC

ORGANISATION: Etika Sdn Bhd

CAMPAIGN NAME: Save the Drama with Pepsi

AGENCY: THE SHOUT GROUP/FCB SHOUT

Malaysia
Etika Sdn Bhd

ORGANISATION: GENERALI PHILIPPINES

AGENCY: Boost Advertising Agency

Philippines
GENERALI PHILIPPINES – NEXT APAC

ORGANISATION: Lay Bare

CAMPAIGN NAME: Napapa-Uy

AGENCY: Boost Advertising Agency

Philippines
LayBare – NEXT APAC

ORGANISATION: Lukfook Jewellery

CAMPAIGN NAME: Lukfook Jewellery – Iterative Excellence on Xiaohongshu

AGENCY: iClick Interactive Asia Limited

China
Lukfook Jewellery – NEXT APAC

ORGANISATION: Mang Inasal Philippines

CAMPAIGN NAME: MANGINASAL.PH: Igniting Digital Excellence Through Customer-Driven Corporate Website Transformation

Philippines
Mang Inasal Philippines – NEXT APAC

ORGANISATION: Singlife

CAMPAIGN NAME: Reimagine Health

Singapore
Singlife – NEXT APAC

ORGANISATION: Standard Chartered Bank Hong Kong

CAMPAIGN NAME: Standard Chartered “In Times of Need” Campaign

AGENCY: dentsu (Lead Agency), Hungry Digital (Creative Agency)

TECH PARTNER: Adobe / Pega / Google / Meta

Hong Kong
Standard Chartered Bank Hong Kong

ORGANISATION: Supermom

CAMPAIGN NAME: Supercrazy-Superstitious

AGENCY: i-dac Indonesia/Hakuhodo International Indonesia

Indonesia
Supermom – NEXT APAC

ORGANISATION: Telkomsel

CAMPAIGN NAME: The Most Important Unimportant Call

AGENCY: i-dac Indonesia / Hakuhodo Digital Indonesia / Hakuhodo International Indonesia

TECH PARTNER: Glance

Indonesia
Telkomsel – NEXT APAC
Most Innovative Content Marketing Campaign

ORGANISATION: Calla

CAMPAIGN NAME: Bahopocalypse

AGENCY: TBWA\SMP

Philippines
Calla – NEXT APAC

ORGANISATION: ESKULIN

CAMPAIGN NAME: Cerita Harum di Sekolah 2024

AGENCY: Froyo Story

Indonesia
ESKULIN – NEXT APAC

ORGANISATION: Liberty General Insurance Bhd

CAMPAIGN NAME: Reinvent Regret

AGENCY: The Clan

Malaysia
Liberty General Insurance Bhd – NEXT APAC

ORGANISATION: MR.DIY

CAMPAIGN NAME: Bersama Satu Suara (Together as One Voice)

Malaysia
MR. DIY. – NEXT APAC

ORGANISATION: Opella Healthcare

CAMPAIGN NAME: Dulcolax Good Morning Routine

AGENCY: OMD Philippines

TECH PARTNER: Viva Communications Inc.

Philippines
Opella Healthcare – NEXT APAC

ORGANISATION: Pfizer

CAMPAIGN NAME: Tell Me Your Name Without Telling Me Your Name

AGENCY: Magnus Indonesia (Part of Volare Advertising Network)

Indonesia
Pfizer – NEXT APAC

ORGANISATION: PJ Lhuillier Inc.

CAMPAIGN NAME: Money Guro

Philippines
PJ Lhuillier Inc. – NEXT APAC

ORGANISATION: RHB Bank

CAMPAIGN NAME: Forgiveness: A true story that turned national unrest into collective healing

AGENCY: THE SHOUT GROUP/FCB SHOUT

Malaysia
RHB Bank

ORGANISATION: South China Morning Post

CAMPAIGN NAME: Audience first, data-driven content marketing

AGENCY: HAVAS

Hong Kong
South China Morning Post – NEXT APAC

ORGANISATION: Unilever Food Solutions

CAMPAIGN NAME: Driving Culinary Search Innovation for Real Operators

AGENCY: Greenpark

Indonesia
Unilever Food Solutions – NEXT APAC
Most Innovative Corporate Social Responsibility Campaign

ORGANISATION: Astra – SATU Indonesia

CAMPAIGN NAME: 15th SATU Indonesia Awards 2024 – Bersama, Berkarya, Berkelanjutan

AGENCY: Froyo Story

Indonesia
Astra – SATU Indonesia – NEXT APAC

ORGANISATION: Dr. Shiba

CAMPAIGN NAME: A Day in Their Forever Home

Philippines
Dr. Shiba – NEXT APAC

ORGANISATION: Frasers Property Singapore

CAMPAIGN NAME: Art for Good 2024

Singapore
Frasers Property Singapore – NEXT APAC (2)

ORGANISATION: Grab

CAMPAIGN NAME: Melaju Syantiek: Driving Change with Grace

AGENCY: M&C Saatchi Performance

Indonesia
Grab – NEXT APAC

ORGANISATION: MediaQuest Holdings Inc.

CAMPAIGN NAME: THINKaMuna Pilipinas

AGENCY: Media5 Marketing

Philippines
MediaQuest Holdings Inc. – NEXT APAC

ORGANISATION: Maxis Broadband Sdn Bhd

CAMPAIGN NAME: Maxis eKelas: Digital Bridges to Brighter Futures

AGENCY: Publicis Groupe Malaysia

Malaysia
Maxis Broadband Sdn Bhd – NEXT APAC

ORGANISATION: Panasonic Malaysia

CAMPAIGN NAME: Panasonic Rakan Bersih Ceria

AGENCY: Mantra Communication

Malaysia
Panasonic Malaysia – NEXT APAC

ORGANISATION: Prudential

CAMPAIGN NAME: Building Resilience for Communities in Indonesia

Indonesia
Prudential – NEXT APAC
Most Innovative Customer Engagement Campaign

ORGANISATION: CUCKOO International (MAL) Berhad

CAMPAIGN NAME: CUCKOO Malaysia’s 10th Anniversary Campaign: 10th Year of Creating Healthier Homes

Malaysia
CUCKOO International (MAL) Berhad – NEXT APAC

ORGANISATION: Danone Specialized Nutrition Indonesia – Bebeclub

CAMPAIGN NAME: Bebeclub AI Poop Tracker

AGENCY: Eyden Indonesia (Part of Volare Advertising Network)

Indonesia
Danone Specialized Nutrition Indonesia – Bebeclub – NEXT APAC

ORGANISATION: Galderma Philippines, Inc.

CAMPAIGN NAME: Cetaphil National Heathy Skin Mission 2024

AGENCY: MullenLowe MARC

Philippines
GALDERMA PHILIPPINES – NEXT APAC

ORGANISATION: Grab

CAMPAIGN NAME: Mystique: Turning Notifications into Conversations

AGENCY: M&C Saatchi Performance

Indonesia
Grab – NEXT APAC

ORGANISATION: Mamee Double-Decker

CAMPAIGN NAME: Mister Potato x Squid Game 2 Cabaran Sotong

AGENCY: Innity

Malaysia
Mamee Double-Decker

ORGANISATION: Rakuten Viber (Myanmar)

CAMPAIGN NAME: Friday Fortune

TECH PARTNER: Megamobile, Inc.

Myanmar
Rakuten Viber (Myanmar) – NEXT APAC

ORGANISATION: Sarimi Gelas Cabai

CAMPAIGN NAME: The Spicy Maze

AGENCY: i-dac Indonesia/DAX/Hakuhodo International Indonesia/Dentsu Creative

Indonesia
Sarimi Gelas Cabai – NEXT APAC

ORGANISATION: Starbucks

CAMPAIGN NAME: Mood Brewster

AGENCY: Kembang Api

Indonesia
Starbucks – NEXT APAC
Most Innovative Data-driven Marketing Campaign

ORGANISATION: Danone Specialized Nutrition Indonesia – Bebeclub

CAMPAIGN NAME: Bebeclub AI Poop Tracker

AGENCY: Eyden Indonesia (Part of Volare Advertising Network)

Indonesia
Danone Specialized Nutrition Indonesia – Bebeclub – NEXT APAC

ORGANISATION: Grab

CAMPAIGN NAME: Mystique: Precision at Scale Through Data

AGENCY: M&C Saatchi Performance

Indonesia
Grab – NEXT APAC

ORGANISATION: Line Bank

CAMPAIGN NAME: Unlocking High-Quality Audience Growth through Programmatic Precision

AGENCY: Leverate Group

Indonesia
Line Bank – NEXT APAC

ORGANISATION: Singlife

CAMPAIGN NAME: Reimagine Health

Singapore
Singlife – NEXT APAC

ORGANISATION: South China Morning Post

CAMPAIGN NAME: Transforming audience data into loyalty engine

AGENCY: HAVAS

Hong Kong
South China Morning Post – NEXT APAC

ORGANISATION: Spotify

CAMPAIGN NAME: Wrapped 2024

AGENCY: Zenith (Publicis OneVibe) Juice Singapore, TBWA Thailand, Juice Philippines, Ambilhati, Sven, Goodstuph, Happiness, NEAR

Singapore
Spotify – NEXT APAC

ORGANISATION: Standard Chartered Bank Hong Kong

CAMPAIGN NAME: Standard Chartered “In Times of Need” Campaign

AGENCY: dentsu (Lead Agency), Hungry Digital (Creative Agency)

TECH PARTNER: Adobe

Hong Kong
Standard Chartered Bank Hong Kong

ORGANISATION: Unilever Indonesia

CAMPAIGN NAME: From recipes to relevance: How MAHI became every cook’s companion

AGENCY: Greenpark

Indonesia
UNILEVER INDONESIA – NEXT APAC
Most Innovative Digital Marketing Campaign

ORGANISATION: Allianz Malaysia Berhad

CAMPAIGN NAME: Allianz Travel Tales

AGENCY: MediaCliQ Group

TECH PARTNER: Macam Yes Studios

Malaysia
Allianz Malaysia Berhad – NEXT APAC

ORGANISATION: Chowking Philippines/Fresh N’ Famous Foods Inc.

CAMPAIGN NAME: Dr. Who / CSFC

AGENCY: Dentsu Creative Philippines

Philippines
Chowking Philippines – NEXT APAC

ORGANISATION: Grab

CAMPAIGN NAME: Beauty Ready

AGENCY: M&C Saatchi Performance

Indonesia
Grab – NEXT APAC

ORGANISATION: Opella Healthcare

CAMPAIGN NAME: Anti-Sugar Campaign

AGENCY: OMD Philippines

TECH PARTNER: Blis

Philippines
Opella Healthcare – NEXT APAC

ORGANISATION: Pfizer

CAMPAIGN NAME: Tell Me Your Name Without Telling Me Your Name

AGENCY: Magnus Indonesia (Part of Volare Advertising Network)

Indonesia
Pfizer – NEXT APAC

ORGANISATION: Powerhouse

CAMPAIGN NAME: Kwentong Powerhouse

Philippines
Powerhouse – NEXT APAC

ORGANISATION: Prince Court Medical Centre

CAMPAIGN NAME: Prince Court Medical Centre: Revolutionizing Digital Healthcare with a State-of-the-Art Website Revamp

AGENCY: Vintedge Sdn Bhd

Malaysia
Prince Court Medical Centre – NEXT APAC

ORGANISATION: Prudential

CAMPAIGN NAME: Next-Gen LeadScape: Fueling Leads Opportunities in a Rapidly Evolving Digital Landscape #YakinMelangkah

Indonesia
Prudential – NEXT APAC

ORGANISATION: RHB Bank

CAMPAIGN NAME: #JomSapot BeliLokal: Turning a Malaysian star into an AI-mbassador for local SMEs

AGENCY: THE SHOUT GROUP/FCB SHOUT

Malaysia
RHB Bank – NEXT APAC

ORGANISATION: Sony Pictures

CAMPAIGN NAME: SPIDERMAN ACROSS THE SPIDER VERSE (MOVIE, 2023)

AGENCY: UM Indonesia

TECH PARTNER: PT Media Innity Indonesia

Indonesia
Sony Pictures – NEXT APAC

ORGANISATION: Spotify

CAMPAIGN NAME: Wrapped 2024

AGENCY: Zenith (Publicis OneVibe) Juice Singapore, TBWA Thailand, Juice Philippines, Ambilhati, Sven, Goodstuph, Happiness, NEAR

Singapore
Spotify – NEXT APAC

ORGANISATION: Standard Chartered Bank Hong Kong

CAMPAIGN NAME: Standard Chartered “In Times of Need” Campaign

AGENCY: dentsu (Lead Agency), Hungry Digital (Creative Agency)

TECH PARTNER: Adobe / Pega / Google / Meta

Hong Kong
Standard Chartered Bank Hong Kong
Most Innovative E-Commerce Marketing Campaign

ORGANISATION: Chowking Philippines/Fresh N’ Famous Foods Inc.

CAMPAIGN NAME: Project McLaren / Delivery Campaign

Philippines
Chowking Philippines – NEXT APAC

ORGANISATION: Galderma Philippines, Inc.

CAMPAIGN NAME: Cetaphil TikTok Shop Launch

AGENCY: MullenLowe MARC

TECH PARTNER: Shoppertainment Live, Inc.

Philippines
GALDERMA PHILIPPINES – NEXT APAC

ORGANISATION: L’Oreal Philippines Inc.

CAMPAIGN NAME: FROM SLOWDOWN TO SURGE: Maybelline New York’s Offsite-Onsite Strategy to Drive 83% GMV Growth

AGENCY: WPP Media – Beauty Tech Labs

Philippines
L_Oreal Philippines – Garnier – NEXT APAC

ORGANISATION: Nutrilon

CAMPAIGN NAME: We Didn’t Buy Clicks, We Built Conversion

AGENCY: Eyden Indonesia (Part of Volare Advertising Network)

Indonesia
Danone Specialized Nutrition Indonesia – Bebeclub – NEXT APAC (2)

ORGANISATION: Pucelle

CAMPAIGN NAME: Pucelle Parfum Campaign

AGENCY: The Circle Digital

Indonesia
Pucelle – NEXT APAC
Most Innovative Event Marketing Campaign

ORGANISATION: GROW with Singlife

CAMPAIGN NAME: Regaining Trust From Every Angle

Singapore
GROW with Singlife – NEXT APAC

ORGANISATION: MR.DIY

CAMPAIGN NAME: MR.DIY PANDAi Jaga Anda (MR.DIY Knows How to Care for You)

AGENCY: M+C Saatchi Group Malaysia

Malaysia
NEXT PH_FINALISTS LOGOS (1)

ORGANISATION: Palo Alto Networks

CAMPAIGN NAME: Ignite on Tour – Cybersecurity for the AI Era

Singapore
Palo Alto Networks – NEXT APAC

ORGANISATION: GROW with Singlife

CAMPAIGN NAME: FUTURA 2024

Singapore
GROW with Singlife – NEXT APAC

ORGANISATION: Spotify

CAMPAIGN NAME: Spotify 2024 Wrapped Live Indonesia

AGENCY: Creative Agency: Ambilhati KOL Agency: Vero Indonesia Media Agency: Zenith Optimedia Event Organizer: Naradipa Production House: neobunglon Media Partner: MNC Media

Indonesia
Spotify – NEXT APAC
Most Innovative Influencer Marketing Campaign

ORGANISATION: Chowking Philippines/Fresh N’ Famous Foods Inc.

CAMPAIGN NAME: Dr. Who / CSFC

AGENCY: Dentsu Creative Philippines

Philippines
Chowking Philippines – NEXT APAC

ORGANISATION: Grab

CAMPAIGN NAME: Grab Merdeka Melaju: Co-Creating an Anthem with the Nation’s Influencers

AGENCY: M&C Saatchi Performance

Indonesia
Grab – NEXT APAC

ORGANISATION: Grab

CAMPAIGN NAME: OVO Kak Gem: Turning Confusion into Clarity with Influencer-led Education

AGENCY: M&C Saatchi Performance

Indonesia
Grab – NEXT APAC

ORGANISATION: Indomie Tori Kara

CAMPAIGN NAME: First Ramen Unboxed by V-tuber

AGENCY: i-dac Indonesia/DAX /Hakuhodo International Indonesia

Indonesia
Indomie Tori Kara – NEXT APAC

ORGANISATION: NESCAFÉ Philippines

CAMPAIGN NAME: NESCAFÉ Taste the Chill Campaign

AGENCY: Amplify Philippines

TECH PARTNER: Tiktok

Philippines
NESCAFE Philippines – NEXT APAC

ORGANISATION: Pluang

CAMPAIGN NAME: BukaPluang

Indonesia
Pluang – NEXT APAC
Most Innovative Integrated Marketing Campaign

ORGANISATION: AustralianSuper

CAMPAIGN NAME: Super Snapshot

AGENCY: The Royals

Australia
AustralianSuper – NEXT APAC

ORGANISATION: Amaterasun

CAMPAIGN NAME: Let’s Get Physical!

Indonesia
Amaterasun – NEXT APAC

ORGANISATION: Chowking Philippines

CAMPAIGN NAME: Project Lexus / Siomai Chao Fan

AGENCY: Dentsu Creative Philippines

Philippines
Chowking Philippines – NEXT APAC

ORGANISATION: FWD Life Insurance

CAMPAIGN NAME: Celebrate the beat of passion and protection

Philippines
FWD Life Insurance – NEXT APAC

ORGANISATION: MR.DIY Malaysia

CAMPAIGN NAME: A DIY CNY

Malaysia
MR. DIY. – NEXT APAC

ORGANISATION: Palo Alto Networks

CAMPAIGN NAME: Ignite on Tour – Cybersecurity for the AI Era

Singapore
Palo Alto Networks – NEXT APAC

ORGANISATION: RHB Bank

CAMPAIGN NAME: #JomSapot BeliLokal: Turning a Malaysian star into an AI-mbassador for local SMEs

AGENCY: THE SHOUT GROUP/FCB SHOUT

Malaysia
RHB Bank – NEXT APAC

ORGANISATION: Singlife

CAMPAIGN NAME: Singlife Dementia Cover

Singapore
Singlife – NEXT APAC
Most Innovative Launch/Re-launch Campaign

ORGANISATION: Grab

CAMPAIGN NAME: Redefining Premium Comfort with GrabCar Plus

AGENCY: M&C Saatchi Performance

Indonesia
Grab – NEXT APAC

ORGANISATION: GROW with Singlife

CAMPAIGN NAME: Regaining Trust From Every Angle

Singapore
GROW with Singlife – NEXT APAC

ORGANISATION: Macbeth

CAMPAIGN NAME: #KickTheNormal

AGENCY: The Froyo Story

Indonesia
Macbeth – NEXT APAC

ORGANISATION: MR.DIY

CAMPAIGN NAME: MR.DIY PANDAi Jaga Anda (MR.DIY Knows How to Care for You)

AGENCY: M+C Saatchi Group Malaysia

Malaysia
MR. DIY. – NEXT APAC

ORGANISATION: SOMETHINC (ROYAL PESONA INDONESIA)

CAMPAIGN NAME: Somethinc Lip Glaze

Indonesia
SOMETHINC (ROYAL PESONA INDONESIA) – NEXT APAC
Most Innovative Loyalty Marketing Campaign

ORGANISATION: Bank of the Philippine Islands

CAMPAIGN NAME: BPI Rewards Points Spree @ 173

Philippines
Bank of the Philippine Islands (BPI) – NEXT APAC

ORGANISATION: Grab

CAMPAIGN NAME: Mystique: Personalisation that Builds Loyalty

AGENCY: M&C Saatchi Performance

Indonesia
Grab – NEXT APAC

ORGANISATION: PJ Lhuillier Inc.

CAMPAIGN NAME: 24k Rewards

Philippines
PJ Lhuillier Inc. – NEXT APAC

ORGANISATION: PJ Lhuillier Inc.

CAMPAIGN NAME: Pasasalamat

Philippines
PJ Lhuillier Inc. – NEXT APAC

ORGANISATION: Rakuten Viber (Myanmar)

CAMPAIGN NAME: Friday Fortune

TECH PARTNER: Megamobile, Inc.

Myanmar
Rakuten Viber (Myanmar) – NEXT APAC
Most Innovative Media Strategy Campaign

ORGANISATION: Chowking Philippines

CAMPAIGN NAME: Chowking Goes YouTube First!

AGENCY: GroupM / mHive

TECH PARTNER: Google Philippines

Philippines
Chowking Philippines – NEXT APAC

ORGANISATION: Grab

CAMPAIGN NAME: GrabExpress Assalamualaikum Paket: Outshouting the Ramadan Clutter

AGENCY: M&C Saatchi Performance

Indonesia
Grab – NEXT APAC

ORGANISATION: L’Oreal Philippines – Garnier

CAMPAIGN NAME: Maximizing eCommerce Growth Through Precision Performance Marketing for Garnier Philippines

AGENCY: WPP Media – Beauty Tech Labs

Philippines
L_Oreal Philippines – Garnier – NEXT APAC

ORGANISATION: NIVEA Taiwan

CAMPAIGN NAME: Reveal Your True Glow

AGENCY: OMD Taiwan

Taiwan
NIVEA Taiwan – NEXT APAC

ORGANISATION: PEPSICO Philippines

CAMPAIGN NAME: Flat to Fizzy: How Pepsi Sparked TikTok Shop’s Gold Standard in APAC

AGENCY: Publicis Media (Zenith)

Philippines
PEPSICO PHILIPPINES – NEXT APAC
Most Innovative Mobile Marketing Campaign

ORGANISATION: Grab

CAMPAIGN NAME: Mystique: Mobile-first Personalisation

AGENCY: M&C Saatchi Performance

Indonesia
Grab – NEXT APAC

ORGANISATION: KGI Securities

CAMPAIGN NAME: Total Solution Ranger

AGENCY: OMD Taiwan

Taiwan
KGI Securities – NEXT APAC

ORGANISATION: PepsiCo Malaysia

CAMPAIGN NAME: Build Real Connections with Pepsi

AGENCY: THE SHOUT GROUP/FCB SHOUT

Malaysia
PEPSICO MALAYSIA – NEXT APAC

ORGANISATION: Rakuten Viber (Myanmar)

CAMPAIGN NAME: Friday Fortune

TECH PARTNER: Megamobile, Inc.

Myanmar
Rakuten Viber (Myanmar) – NEXT APAC

ORGANISATION: Samsung Malaysia

CAMPAIGN NAME: Trojan Trap: Outsmarting Apple from Within—on a Low-Budget!

AGENCY: Starcom Malaysia

Malaysia
Samsung – NEXT APAC

ORGANISATION: The Walt Disney Company

CAMPAIGN NAME: How Deadpool & Wolverine Unapologetically Tore Through Screens with a CTR Five Times the Norm

AGENCY: Publicis Groupe Malaysia

TECH PARTNER: FreakOut

Malaysia
The Walt Disney Company
Most Innovative Omni-channel Marketing Campaign

ORGANISATION: Grab

CAMPAIGN NAME: Button Story

AGENCY: M&C Saatchi Performance

Indonesia
Grab – NEXT APAC

ORGANISATION: INFORMA

CAMPAIGN NAME: Furniture shopping anytime, anywhere #PASTIKETEMU (Whatever your home needs, you’ll find it here ) at INFORMA.

Indonesia
INFORMA – NEXT APAC

ORGANISATION: Ministry of Home Affairs

CAMPAIGN NAME: Ready For Action: A Omni-Channel Youth Engagement Initiative by Viddsee

AGENCY: Viddsee Pte. Ltd.

Singapore
Ministry of Home Affairs – NEXT APAC

ORGANISATION: Opella Healthcare

CAMPAIGN NAME: Lactacyd Baby Cocomelon Partnership

AGENCY: OMD Philippines

TECH PARTNER: Moonbug Entertainment Ltd

Philippines
Opella Healthcare – NEXT APAC

ORGANISATION: Opella Healthcare

CAMPAIGN NAME: Buscopan Hinihigpitiyan MRT Takeover

AGENCY: OMD Philippines

TECH PARTNER: BLIS

Philippines
Opella Healthcare – NEXT APAC

ORGANISATION: Opella Healthcare

CAMPAIGN NAME: Be the Probiotic

AGENCY: OMD Philippines, Wizard Manila

Philippines
Opella Healthcare – NEXT APAC

ORGANISATION: Prudential

CAMPAIGN NAME: PRUWell – Redefining Health Protection with Indonesia’s FirstFair-Priced Insurance #SehatPangkalBisa

Indonesia
Prudential – NEXT APAC

ORGANISATION: Spotify

CAMPAIGN NAME: Spotify x Thailand Music Countdown 2024

AGENCY: Zenith (Lead Media Agency), Juice Network, TBWA\Thailand Vero

Thailand
Spotify – NEXT APAC

ORGANISATION: Spotify

CAMPAIGN NAME: Wrapped 2024

AGENCY: Zenith (Publicis OneVibe) Juice Singapore, TBWA Thailand, Juice Philippines, Ambilhati, Sven, Goodstuph, Happiness, NEAR

Singapore
Spotify – NEXT APAC

ORGANISATION: Standard Chartered Bank Hong Kong

CAMPAIGN NAME: Standard Chartered “In Times of Need” Campaign

AGENCY: dentsu (Lead Agency), Hungry Digital (Creative Agency)

TECH PARTNER: Adobe / Pega / Google / Meta

Hong Kong
Standard Chartered Bank Hong Kong
Most Innovative OOH/dOOH Marketing Campaign

ORGANISATION: INFORMA

CAMPAIGN NAME: PASTI TERMURAH (“Unbeatable Price”)

AGENCY: CITYVISION (OOH Agency)

Indonesia
INFORMA – NEXT APAC

ORGANISATION: Mang Inasal Philippines Inc.

CAMPAIGN NAME: It’s a Sign

AGENCY: Dentsu Creative Philippines

Philippines
Mang Inasal Philippines – NEXT APAC

ORGANISATION: MR.DIY

CAMPAIGN NAME: Big & Small, MR.DIY Has It All

AGENCY: THE SHOUT GROUP / FCB SHOUT

Malaysia
MR. DIY. – NEXT APAC

ORGANISATION: MR.DIY

CAMPAIGN NAME: MR.DIY PANDAi Jaga Anda (MR.DIY Knows How to Care for You)

AGENCY: M+C Saatchi Group Malaysia

Malaysia
MR. DIY. – NEXT APAC

ORGANISATION: Opella Healthcare

CAMPAIGN NAME: Don’t Hide Your Cough, Fight It With Mucosolvan

AGENCY: OMD Philippines

TECH PARTNER: BLIS

Philippines
Opella Healthcare – NEXT APAC
Most Innovative Public Relations Campaign

ORGANISATION: Mead Johnson Nutrition

CAMPAIGN NAME: Enfagrow Mother’s Day Campaign

AGENCY: Ampersand Advisory

Malaysia
Mead Johnson Nutrition – NEXT APAC

ORGANISATION: PJ Lhuillier Inc.

CAMPAIGN NAME: Iponventure

Philippines
PJ Lhuillier Inc. – NEXT APAC

ORGANISATION: RHB Bank

CAMPAIGN NAME: Forgiveness: A true story that turned national unrest into collective healing

AGENCY: THE SHOUT GROUP/FCB SHOUT

Malaysia
RHB Bank – NEXT APAC

ORGANISATION: Singlife

CAMPAIGN NAME: Reimagine Health

Singapore
Singlife – NEXT APAC

ORGANISATION: TAIWAN EXCELLENCE

CAMPAIGN NAME: ACT TO LIVE

AGENCY: SAM COMMUNICATIONS

Vietnam
TAIWAN EXCELLENCE – NEXT APAC
Most Innovative Retail Marketing Campaign

ORGANISATION: Domino’s Malaysia

CAMPAIGN NAME: Bringing The Deliciousness Back to Domino’s

AGENCY: THE SHOUT GROUP/FCB SHOUT

Malaysia
Domino’s Malaysia – NEXT APAC

ORGANISATION: Malaysia Airports

CAMPAIGN NAME: License to Win

AGENCY: TEAM LEWIS

Malaysia
Malaysia Airports – NEXT APAC

ORGANISATION: MR.DIY Malaysia

CAMPAIGN NAME: Big & Small, MR.DIY Has It All

AGENCY: THE SHOUT GROUP / FCB SHOUT

Malaysia
MR. DIY. – NEXT APAC

ORGANISATION: MR.DIY Philippines

CAMPAIGN NAME: Sinulog 2025: Welcome to the FAMILYhan

Philippines
MR. DIY Philippines – NEXT APAC

ORGANISATION: Starbucks

CAMPAIGN NAME: Mood Brewster

AGENCY: Kembang Api

Indonesia
Starbucks – NEXT APAC
Most Innovative Seasonal Campaign

ORGANISATION: Grab

CAMPAIGN NAME: Grab Merdeka Melaju: Co-Creating an Anthem with the Nation’s Influencers

AGENCY: M&C Saatchi Performance

Indonesia
Grab – NEXT APAC

ORGANISATION: Le Minerale

CAMPAIGN NAME: Tanah Air Tercinta – Independence Day

AGENCY: Netlink World Indonesia

Indonesia
Le Minerale – NEXT APAC

ORGANISATION: Lukfook Jewellery

CAMPAIGN NAME: Lukfook Jewellery – Iterative Excellence on Xiaohongshu

AGENCY: iClick Interactive Asia Limited

China
Lukfook Jewellery – NEXT APAC

ORGANISATION: MR.DIY

CAMPAIGN NAME: A DIY CNY

Malaysia
MR. DIY. – NEXT APAC

ORGANISATION: RHB Bank

CAMPAIGN NAME: Forgiveness: A true story that turned national unrest into collective healing

AGENCY: THE SHOUT GROUP/FCB SHOUT

Malaysia
RHB Bank – NEXT APAC

ORGANISATION: Singtel

CAMPAIGN NAME: A Date With Spring

AGENCY: Akanga Film Asia

Singapore
Singtel – NEXT APAC

ORGANISATION: Sprout Solutions

CAMPAIGN NAME: ReadyCash

AGENCY: Beeline Now Consulting Services, Inc.

Philippines
Sprout Solutions – NEXT APAC
Most Innovative Social Media Campaign

ORGANISATION: Calla

CAMPAIGN NAME: Bahopocalypse

AGENCY: TBWA\SMP

Philippines
Calla – NEXT APAC

ORGANISATION: Enervon

CAMPAIGN NAME: From Buzz to Boost!

AGENCY: Clabstream Indonesia (Part of Volare Advertising Network)

Indonesia
Enervon – NEXT APAC

ORGANISATION: GMA Network, Inc.

CAMPAIGN NAME: Eleksyonaryo: The Dapat Totoo Digital Exclusives

Philippines
GMA Network, Inc. – NEXT APAC

ORGANISATION: Grab

CAMPAIGN NAME: GrabExpress Assalamualaikum Paket: Outshouting the Ramadan Clutter

AGENCY: M&C Saatchi Performance

Indonesia
Grab – NEXT APAC

ORGANISATION: Hyatt Corporation

CAMPAIGN NAME: Grand Hyatt: Be More Grand Brand Campaign 2024 – Xiaohongshu Influencers Engagement

AGENCY: iClick Interactive Asia Limited

China
Hyatt Corporation – NEXT APAC

ORGANISATION: Malaysia Airports

CAMPAIGN NAME: Licence to Win

AGENCY: TEAM LEWIS

Malaysia
Malaysia Airports – NEXT APAC

ORGANISATION: Monde Nissin Corporation

CAMPAIGN NAME: TICNAP NOTNAC

AGENCY: MULLENLOWE TREYNA

Philippines
Monde Nissin Corporation – NEXT APAC

ORGANISATION: MR.DIY

CAMPAIGN NAME: Raya Sama-Sama dengan MR.DIY (Raya Together with MR.DIY)

Malaysia
MR. DIY. – NEXT APAC

ORGANISATION: Pfizer

CAMPAIGN NAME: Tell Me Your Name Without Telling Me Your Name

AGENCY: Magnus Indonesia (Part of Volare Advertising Network)

Indonesia
Pfizer – NEXT APAC

ORGANISATION: Singapore Airlines

CAMPAIGN NAME: #LiburanBersamaSQarangAja

AGENCY: Magnus Indonesia (Part of Volare Advertising Network)

Indonesia
Singapore Airlines – NEXT APAC

ORGANISATION: Wipro Unza (Malaysia) Sdn. Bhd.

CAMPAIGN NAME: Cracking the Secret Language: Ketibas, Ketibus, Ketitam

AGENCY: MBCS

Malaysia
Wipro Unza (Malaysia) Sdn. Bhd. – NEXT APAC
Most Innovative Sustainability Campaign

ORGANISATION: DigiFlora

CAMPAIGN NAME: DigiFlora: Revolutionizing Indonesian Ceremonial Traditions Through Sustainability

AGENCY: ShopComm

Indonesia
DigiFlora – NEXT APAC

ORGANISATION: Personal Collection Direct Selling Inc.

CAMPAIGN NAME: #GreenLifeGreatLife Movement

Philippines
Personal Collection Direct Selling Inc. – NEXT APAC

ORGANISATION: Robinsons Mall

CAMPAIGN NAME: Araw-Araw (Everyday) for a Greener Future

TECH PARTNER: EWBTI

Philippines
Robinsons Mall – NEXT APAC

ORGANISATION: San Miguel Global Power

CAMPAIGN NAME: Sustainability Matters: Greener Pathways

Philippines
San Miguel Global Power – NEXT APAC

ORGANISATION: Spotify

CAMPAIGN NAME: TH Wrapped 2024

AGENCY: Zenith (Publicis OneVibe) (Lead Agency), TBWA Thailand, Goodstuph

Thailand
Spotify – NEXT APAC
Most Innovative Use of AdTech in a Campaign

ORGANISATION: Gamuda Land

CAMPAIGN NAME: The Nighttime Challenge in a Daytime-Dominated Market

TECH PARTNER: Moving Walls

Malaysia
Gamuda Land

ORGANISATION: Grab

CAMPAIGN NAME: AI Promoted Myself

AGENCY: M&C Saatchi Performance

Indonesia
Grab – NEXT APAC

ORGANISATION: Nestlé NESCAFÉ

CAMPAIGN NAME: Precision Meets Wellness: NESCAFÉ Sugar Free’s Audience-First Strategy to Reach Health-Conscious Consumers with Magnite

AGENCY: WPP Media

TECH PARTNER: Magnite

Philippines
Nestle NESCAFÉ – NEXT APAC

ORGANISATION: Standard Chartered Bank

CAMPAIGN NAME: Leveraging AI Solutions to supercharge Standard Chartered’s Credit Card Acquisition strategy

AGENCY: dentsu

TECH PARTNER: Teads

Hong Kong
Standard Chartered Bank Hong Kong

ORGANISATION: Standard Chartered Bank Hong Kong

CAMPAIGN NAME: Standard Chartered “In Times of Need” Campaign

AGENCY: dentsu (Lead Agency), Hungry Digital (Creative Agency)

TECH PARTNER: Adobe / Pega / Google / Meta

Hong Kong
Standard Chartered Bank Hong Kong

ORGANISATION: Standard Chartered Bank Hong Kong

CAMPAIGN NAME: Standard Chartered Personal Banking Making Impact on Programmatic Display Advertising

AGENCY: Dentsu Hong Kong

TECH PARTNER: Adzymic Pte Ltd

Hong Kong
Standard Chartered Bank Hong Kong

ORGANISATION: Uber Advertising

CAMPAIGN NAME: Criteo powering incremental impact of 54% revenue share shift across the Uber ecosystem across Australian campaigns

TECH PARTNER: Criteo

Australia
Uber Advertising

ORGANISATION: Volvo Car Australia

CAMPAIGN NAME: Volvo EX90

AGENCY: Initiative

TECH PARTNER: Teads

Australia
Volvo Car Australia
Most Innovative Use of AI in a Campaign

ORGANISATION: Amazon Web Services

CAMPAIGN NAME: AWS GenAI

AGENCY: IPG Singapore

TECH PARTNER: Teads

Australia
Amazon Web Services – NEXT APAC

ORGANISATION: CelcomDigi

CAMPAIGN NAME: Which Speedster Are You?

AGENCY: Kingdom Digital

Malaysia
CelcomDigi

ORGANISATION: Danone Specialized Nutrition Indonesia – Bebeclub

CAMPAIGN NAME: Bebeclub AI Poop Tracker

AGENCY: Eyden Indonesia (Part of Volare Advertising Network)

Indonesia
Danone Specialized Nutrition Indonesia – Bebeclub – NEXT APAC

ORGANISATION: Grab

CAMPAIGN NAME: Mystique: AI-Powered Creativity & Impact

AGENCY: M&C Saatchi Performance

Indonesia
Grab – NEXT APAC

ORGANISATION: Grab

CAMPAIGN NAME: AI Promoted Myself

AGENCY: M&C Saatchi Performance

Indonesia
Grab – NEXT APAC

ORGANISATION: McDonalds

CAMPAIGN NAME: Reimagining Chicken McDo with AI-Powered Creative Excellence

AGENCY: OMD Philippines

TECH PARTNER: Teads

Philippines
Mcdonalds – NEXT APAC

ORGANISATION: Mead Johnson Nutrition

CAMPAIGN NAME: Enfagrow Mother’s Day Campaign

AGENCY: Ampersand Advisory

Malaysia
Mead Johnson Nutrition – NEXT APAC

ORGANISATION: RHB Bank

CAMPAIGN NAME: #JomSapot BeliLokal: Turning a Malaysian star into an AI-mbassador for local SMEs

AGENCY: THE SHOUT GROUP/FCB SHOUT

Malaysia
RHB Bank – NEXT APAC

ORGANISATION: Standard Chartered Bank Hong Kong

CAMPAIGN NAME: Standard Chartered “In Times of Need” Campaign

AGENCY: dentsu (Lead Agency), Hungry Digital (Creative Agency)

TECH PARTNER: Adobe / Pega / Google / Meta

Hong Kong
Standard Chartered Bank Hong Kong

ORGANISATION: Starbucks

CAMPAIGN NAME: Mood Brewster

AGENCY: Kembang Api

Indonesia
Starbucks – NEXT APAC
Most Innovative Use of Gamification in a Campaign

ORGANISATION: Frasers Property Singapore

CAMPAIGN NAME: Sugar, Spice & All Things Nice – Season of Surprises Gamification

Singapore
Frasers Property Singapore – NEXT APAC (2)

ORGANISATION: Gcash

CAMPAIGN NAME: Barangay GCash Lending Services Activations

AGENCY: LIVE PH

Philippines
GCash – NEXT APAC

ORGANISATION: Nips Philippines

CAMPAIGN NAME: Nips Playtime In Full Color Campaign

AGENCY: Hepmil Philippines

Philippines
Nips Philippines – NEXT APAC

ORGANISATION: Sarimi Gelas Cabai

CAMPAIGN NAME: The Spicy Maze

AGENCY: i-dac Indonesia/DAX/Hakuhodo International Indonesia/Dentsu Creative

Indonesia
Sarimi Gelas Cabai – NEXT APAC

ORGANISATION: WonderVerse Indonesia/MoTCE

CAMPAIGN NAME: WonderVerse Indonesia Impact: Reviving Indonesia’s Creative Economy through the Metaverse

AGENCY: Magnus Indonesia (Part of Volare Advertising Network)

Indonesia
WonderVerse Indonesia_MoTCE – NEXT APAC
Most Innovative Use of Marketing Tech in a Campaign

ORGANISATION: Danone Specialized Nutrition Indonesia – Bebeclub

CAMPAIGN NAME: Bebeclub AI Poop Tracker

AGENCY: Eyden Indonesia (Part of Volare Advertising Network)

Indonesia
Danone Specialized Nutrition Indonesia – Bebeclub – NEXT APAC

ORGANISATION: Health Promotion Board

CAMPAIGN NAME: Smart Automated Marketing

Singapore
Health Promotion Board

ORGANISATION: Nescafé/Nestlé

CAMPAIGN NAME: Nescafé – Make Your World (Nescafe’s Gisingin ang Mundo)

AGENCY: Openmind

TECH PARTNER: Teads

Philippines
Nestle NESCAFÉ – NEXT APAC

ORGANISATION: POKKA

CAMPAIGN NAME: Pokka Coffee – Pause & Relax campaign

AGENCY: ADA Digital Singapore Pte Ltd.

TECH PARTNER: mCanvas

Singapore
POKKA – NEXT APAC
Most Innovative User-Generated Campaign

ORGANISATION: Chowking Philippines

CAMPAIGN NAME: Spice X / Spicy Chao Fan

AGENCY: Dentsu Creative Philippines

Philippines
Chowking Philippines – NEXT APAC

ORGANISATION: Prudential

CAMPAIGN NAME: PRUFliks: Amplifying Positive Stories through Agent Micro Influencers

Indonesia
Prudential – NEXT APAC

ORGANISATION: RHB Bank

CAMPAIGN NAME: #JomSapot BeliLokal: Turning a Malaysian star into an AI-mbassador for local SMEs

AGENCY: THE SHOUT GROUP/FCB SHOUT

Malaysia
RHB Bank – NEXT APAC

ORGANISATION: Singapore Airlines

CAMPAIGN NAME: #LiburanBersamaSQarangAja

AGENCY: Magnus Indonesia (Part of Volare Advertising Network)

Indonesia
Singapore Airlines – NEXT APAC

ORGANISATION: Starbucks

CAMPAIGN NAME: Mood Brewster

AGENCY: Kembang Api

Indonesia
Starbucks – NEXT APAC
Most Innovative Video Marketing Campaign

ORGANISATION: Carro

CAMPAIGN NAME: No Drama, Just Quality Used Cars

Malaysia
Carro

ORGANISATION: Grab

CAMPAIGN NAME: Melaju Syantiek: Driving Change with Grace

AGENCY: M&C Saatchi Performance

Indonesia
Grab – NEXT APAC

ORGANISATION: Lay Bare

CAMPAIGN NAME: Napapa-Uy

AGENCY: BOOST ADVERTISING AGENCY

Philippines
LayBare – NEXT APAC

ORGANISATION: MR.DIY

CAMPAIGN NAME: A DIY CNY

Malaysia
MR. DIY. – NEXT APAC

ORGANISATION: Philippines AirAsia

CAMPAIGN NAME: LFG! Let’s Fly and Go! (AirAsia)

Philippines
Philippines AirAsia – NEXT APAC

ORGANISATION: PJ Lhuillier Inc.

CAMPAIGN NAME: Money Guro

Philippines
PJ Lhuillier Inc. – NEXT APAC

ORGANISATION: RHB Bank

CAMPAIGN NAME: Forgiveness: A true story that turned national unrest into collective healing

AGENCY: THE SHOUT GROUP/FCB SHOUT

Malaysia
RHB Bank – NEXT APAC

ORGANISATION: Telkomsel

CAMPAIGN NAME: The Most Important Unimportant Call

AGENCY: i-dac Indonesia / Hakuhodo Digital Indonesia / Hakuhodo International Indonesia

Indonesia
Telkomsel – NEXT APAC (2)

AGENCIES CATEGORIES

Most Innovative B2B Marketing Agency of the Year

ORGANISATION: Beeline Now Consulting Services, Inc.

Philippines
Beeline Now Consulting Services, Inc. – NEXT APAC

ORGANISATION: Lead Assasssin

Philippines
Lead Assasssin – NEXT APAC

ORGANISATION: ToffeeDev

Indonesia
ToffeeDev – NEXT APAC
Most Innovative Creative Agency of the Year

ORGANISATION: Kingdom Digital

Malaysia
Kingdom Digital

ORGANISATION: MBCS

Malaysia
MBCS – NEXT APAC

ORGANISATION: MILLION DOLLAR BRANDERS

Australia
MILLION DOLLAR BRANDERS – NEXT APAC

ORGANISATION: The Froyo Story

Indonesia
Froyo Story

ORGANISATION: THE SHOUT GROUP/FCB SHOUT

Malaysia
THE SHOUT GROUP_FCB SHOUT – NEXT APAC

ORGANISATION: Volare Advertising Network

Indonesia
Volare Advertising Network – NEXT APAC
Most Innovative Digital Agency of the Year

ORGANISATION: Cheil

Indonesia
Cheil Indonesia

ORGANISATION: JOLT Digital

Singapore
JOLT Digital – NEXT APAC

ORGANISATION: MILLION DOLLAR BRANDERS PTY LTD

Australia
MILLION DOLLAR BRANDERS – NEXT APAC

ORGANISATION: OMD Taiwan

Taiwan
OMD Taiwan – NEXT APAC

ORGANISATION: Skyrocket Studios

Philippines
Skyrocket Studios – NEXT APAC

ORGANISATION: STEB Asia

Indonesia
STEB Asia – NEXT APAC

ORGANISATION: Volare Advertising Network

Indonesia
Volare Advertising Network – NEXT APAC
Most Innovative Event Marketing Agency of the Year
Most Innovative Influencer Marketing Agency of the Year

ORGANISATION: Hepmil Philippines

Philippines
Hepmil Philippines – NEXT APAC
Most Innovative Media Agency of the Year

ORGANISATION: JOLT Digital

Singapore
JOLT Digital – NEXT APAC

ORGANISATION: Netlink World Indonesia

Indonesia
Netlink World Indonesia – NETLINK – NEXT APAC

ORGANISATION: OMD Taiwan

Taiwan
OMD Taiwan – NEXT APAC
Most Innovative Production Agency of the Year

ORGANISATION: Elesi Studios

Philippines
Elesi Studios – NEXT APAC

ORGANISATION: Hit Productions

Philippines
Hit Productions – NEXT APAC
Most Innovative Public Relations Agency of the Year

ORGANISATION: Media Buffet

Indonesia
Media Buffet (PT Integrasi Media Komunika) – NEXT APAC

ORGANISATION: PRecious Communications

Philippines
PRecious Communications – NEXT APAC

ORGANISATION: SAM Communications

Vietnam
SAM Communications – NEXT APAC
Most Innovative Search Agency of the Year

ORGANISATION: Eyden Indonesia (Part of Volare Advertising Network)

Indonesia
Eyden Indonesia (Part of Volare Advertising Network) – NEXT APAC

ORGANISATION: STEB Asia

Indonesia
STEB Asia – NEXT APAC

ORGANISATION: ToffeeDev

Indonesia
ToffeeDev – NEXT APAC

INDIVIDUALS CATEGORIES

Most Innovative Agency Leader of the Year

ORGANISATION: Cult Creative Sdn Bhd

CANDIDATE: Shermaine Wong

JOB TITLE: Co-founder and CEO

Malaysia
Shermaine Wong – Cult Creative Sdn Bhd

ORGANISATION: Elesi Studios

CANDIDATE: Earl Guico

JOB TITLE: President & Managing Partner

Philippines
Earl Guico – Elesi Studios

ORGANISATION: Media Buffet

CANDIDATE: Bima Marzuki

JOB TITLE: CEO and Founder

Indonesia
Bima Marzuki – Media Buffet (PT Integrasi Media Komunika)

ORGANISATION: Million Dollar Branders

CANDIDATE: Justine Pogroske

JOB TITLE: Founder and Director

Australia
JUSTINE POGROSKE – MILLION DOLLAR BRANDERS

ORGANISATION: Motion Branding sdn Bhd

CANDIDATE: Weilling Tan Wei Loon

JOB TITLE: Branding Consultant

Malaysia
WEILLING TAN WEI LOON – MOTION BRANDING SDN BHD

ORGANISATION: PRecious Communications

CANDIDATE: Paolo Alba

JOB TITLE: Regional Vice President

Philippines
Paolo Alba – PRecious Communications

ORGANISATION: STEB Group

CANDIDATE: Meutia Adryana

JOB TITLE: Founder and CEO

Indonesia
Meutia Adryana – STEB Group

ORGANISATION: ToffeeDev

CANDIDATE: Ryan Kristo Muljono

JOB TITLE: Founder and CEO

Indonesia
Ryan Kristo Muljono – ToffeeDev
Most Innovative Marketing Leader of the Year

ORGANISATION: BONIA

CANDIDATE: Linda Chen

JOB TITLE: Chief Creative & Marketing Officer

Malaysia
LINDA CHEN – BONIA

ORGANISATION: Mang Inasal Philippines

CANDIDATE: Allan Tan

JOB TITLE: Head of Marketing

Philippines
Allan Tan – Mang Inasal Philippines

ORGANISATION: Nestlé

CANDIDATE: Emm Ordinanza

JOB TITLE: VP & Head of Integrated Media

Philippines
Emm Ordinanza – Brand_ Nestlé Agency_ WPP MEDIA

ORGANISATION: PJ Lhuillier Inc.

CANDIDATE: Michael “Mike” Sena

JOB TITLE: Vice President and Head of the Integrated Marketing and Communications Group

Philippines
Michael _Mike_ Sena – PJ Lhuillier Inc

ORGANISATION: Prudential

CANDIDATE: Karin Zulkarnaen

JOB TITLE: Chief Customer & Marketing Officer

Indonesia
Karin Zulkarnaen – Prudential

ORGANISATION: SIRIM QAS INTERNATIONAL

CANDIDATE: Sarasufia Binti Hamdan

JOB TITLE: Head of Marketing & Communication

Malaysia
Sarasufia Binti Hamdan – SIRIM QAS INTERNATIONAL
Most Innovative MarTech Leader of the Year

ORGANISATION: Meta

CANDIDATE: Pratt Hetrakul

JOB TITLE: Marketing Science Partner

Thailand
Pratt Hetrakul – IAB SEA+India

ORGANISATION: Rodeo

CANDIDATE: Valens Subramaniam

JOB TITLE: CEO

Malaysia
Valens Subramaniam – Rodeo

ORGANISATION: SpoonX Pte Ltd

CANDIDATE: Chenhao Zhu

JOB TITLE: Co-Founder

Singapore
Chenhao Zhu – SpoonX Pte Ltd

TEAM CATEGORIES

Most Innovative Agency Team of the Year

Organisation: FCB Sdn Bhd (THE SHOUT GROUP/FCB SHOUT)

Malaysia
FCB Sdn Bhd (THE SHOUT GROUP_FCB SHOUT) – NEXT APAC

Organisation: i-dac Indonesia

Indonesia
i-dac Indonesia – NEXT APAC

Organisation: ToffeeDev

Indonesia
ToffeeDev – NEXT APAC

Organisation: Volare Advertising Network

Indonesia
Volare Advertising Network – NEXT APAC
Most Innovative Marketing Team of the Year

Organisation: Carro

Malaysia
Carro

Organisation: Chowking Philippines

Philippines
Chowking Philippines – NEXT APAC

Organisation: Intelligence Node

India
Intelligence Node – NEXT APAC

Organisation: Julie’s Biscuits

Malaysia
Julie’s Biscuits – NEXT APAC

Organisation: MR DIY Malaysia

Malaysia
MR. DIY. – NEXT APAC

Organisation: MR DIY Philippines

Philippines
MR. DIY Philippines – NEXT APAC

Organisation: Prudential

Indonesia
Prudential – NEXT APAC
Most Innovative MarTech Team of the Year

Organisation: DashoContent

Philippines
DashoContent – NEXT APAC

Organisation: GoFluence Holding Sdn Bhd

Malaysia
GoFluence Holding Sdn Bhd – NEXT APAC

Organisation: Indosat Business

Indonesia
Indosat Business – NEXT APAC

Organisation: Teads

Singapore
Teads – NEXT APAC

2025 WINNERS

NEXT Awards Asia Pacific 2025
Grand Prix

THE SHOUT GROUP_FCB SHOUT – NEXT APAC
Malaysia
THE SHOUT GROUP/FCB SHOUT
AGENCY OF THE YEAR
Grab – NEXT APAC
Indonesia
Grab
BRAND OF THE YEAR
Adobe
Hong Kong
Adobe
MARTECH OF THE YEAR

Marketing Campaign CATEGORIES

Most Innovative Advertising Campaign

GOLD

ORGANISATION: Etika Sdn Bhd

CAMPAIGN NAME: Save the Drama with Pepsi

AGENCY: THE SHOUT GROUP/FCB SHOUT

Malaysia
Etika Sdn Bhd

SILVER

ORGANISATION: Carro

CAMPAIGN NAME: No Drama, Just Quality Used Cars

AGENCY: ThinkTank

Malaysia
Carro

BRONZE

ORGANISATION: MR.DIY

CAMPAIGN NAME: Big & Small, MR.DIY Has It All

AGENCY: THE SHOUT GROUP / FCB SHOUT

Malaysia
MR. DIY. – NEXT APAC
Most Innovative B2B Marketing Campaign

GOLD

ORGANISATION: RHB Bank

CAMPAIGN NAME: #JomSapot BeliLokal: Turning a Malaysian star into an AI-mbassador for local SMEs

AGENCY: THE SHOUT GROUP/FCB SHOUT

Malaysia
RHB Bank – NEXT APAC

SILVER

ORGANISATION: Palawan Group of Companies

CAMPAIGN NAME: Bridging Distances, Building Trust: Innovative B2B Partnership Delivering Inclusive Government Aid Across Remote Philippines

AGENCY: Browne Communications, Inc.

Philippines
Palawan Group of Companies – NEXT APAC

BRONZE

ORGANISATION: GROW with Singlife

AGENCY: Regaining Trust From Every Angle

Singapore
GROW with Singlife – NEXT APAC
Most Innovative Brand Awareness Campaign

GOLD

ORGANISATION: NESCAFÉ Philippines

CAMPAIGN NAME: NESCAFÉ Taste the Chill Campaign

AGENCY: Amplify Philippines

TECH PARTNER: Tiktok

Philippines
NESCAFE Philippines – NEXT APAC

SILVER

ORGANISATION: Spotify

CAMPAIGN NAME: Wrapped 2024

AGENCY: Zenith (Publicis OneVibe) Juice Singapore, TBWA Thailand, Juice Philippines, Ambilhati, Sven, Goodstuph, Happiness, NEAR

Singapore
Spotify – NEXT APAC

BRONZE

ORGANISATION: AIA

CAMPAIGN NAME: Rethink Healthy

AGENCY: STEB Asia

Indonesia
AIA – NEXT APAC
Most Innovative Branding/Re-branding Campaign

GOLD

ORGANISATION: BONIA

CAMPAIGN NAME: BONIA 50TH ANNIVERSARY CAMPAIGN

Malaysia
BONIA – NEXT APAC

SILVER

ORGANISATION: MR.DIY

CAMPAIGN NAME: MR.DIY PANDAi Jaga Anda (MR.DIY Knows How to Care for You)

AGENCY: M+C Saatchi Group Malaysia

Malaysia
MR. DIY. – NEXT APAC

BRONZE

ORGANISATION: Aboitiz Foods

CAMPAIGN NAME: Project Feed All

Philippines
Aboitiz Foods – NEXT APAC

NATIONAL WINNER

ORGANISATION: GROW with Singlife

CAMPAIGN NAME: Regaining Trust From Every Angle

Singapore
GROW with Singlife – NEXT APAC
Most Innovative Consumer Insights Marketing Campaign

GOLD

ORGANISATION: Etika Sdn Bhd

CAMPAIGN NAME: Save the Drama with Pepsi

AGENCY: THE SHOUT GROUP/FCB SHOUT

Malaysia
Etika Sdn Bhd

SILVER

ORGANISATION: Telkomsel

CAMPAIGN NAME: The Most Important Unimportant Call

AGENCY: “i-dac Indonesia / Hakuhodo Digital Indonesia / Hakuhodo International Indonesia”

TECH PARTNER: Glance

Indonesia
Telkomsel – NEXT APAC (2)

BRONZE

ORGANISATION: Standard Chartered Bank Hong Kong

CAMPAIGN NAME: Standard Chartered “In Times of Need” Campaign

AGENCY: dentsu (Lead Agency), Hungry Digital (Creative Agency)

TECH PARTNER: Adobe / Pega / Google / Meta

Hong Kong
Standard Chartered Bank Hong Kong
Most Innovative Content Marketing Campaign

GOLD

ORGANISATION: Opella Healthcare

CAMPAIGN NAME: Dulcolax Good Morning Routine

AGENCY: OMD Philippines

TECH PARTNER: Viva Communications Inc.

Philippines
Opella Healthcare – NEXT APAC

SILVER

ORGANISATION: MR.DIY

CAMPAIGN NAME: Bersama Satu Suara (Together as One Voice)

Malaysia
MR. DIY. – NEXT APAC

BRONZE

ORGANISATION: Calla

CAMPAIGN NAME: Bahopocalypse

AGENCY: TBWA\SMP

Philippines
Calla – NEXT APAC
Most Innovative Corporate Social Responsibility Campaign

GOLD

ORGANISATION: Maxis Broadband Sdn Bhd

CAMPAIGN NAME: Maxis eKelas: Digital Bridges to Brighter Futures

AGENCY: Publicis Groupe Malaysia

Malaysia
Maxis Broadband Sdn Bhd – NEXT APAC

SILVER

ORGANISATION: Astra – SATU Indonesia

CAMPAIGN NAME: 15th SATU Indonesia Awards 2024 – Bersama, Berkarya, Berkelanjutan

AGENCY: Froyo Story

Astra – SATU Indonesia – NEXT APAC

BRONZE

ORGANISATION: Prudential

CAMPAIGN NAME: Building Resilience for Communities in Indonesia

Indonesia
Prudential – NEXT APAC
Most Innovative Customer Engagement Campaign

GOLD

ORGANISATION: Danone Specialized Nutrition Indonesia – Bebeclub

CAMPAIGN NAME: Bebeclub AI Poop Tracker

AGENCY: Eyden Indonesia (Part of Volare Advertising Network)

Indonesia
Danone Specialized Nutrition Indonesia – Bebeclub – NEXT APAC

SILVER

ORGANISATION: Starbucks

CAMPAIGN NAME: Mood Brewster

AGENCY: Kembang Api

Indonesia
Starbucks – NEXT APAC

BRONZE

ORGANISATION: Grab

CAMPAIGN NAME: Mystique: Turning Notifications into Conversations

AGENCY: M&C Saatchi Performance

Grab – NEXT APAC
Most Innovative Data-driven Marketing Campaign

GOLD

ORGANISATION: Unilever Indonesia

CAMPAIGN NAME: From recipes to relevance: How MAHI became every cook’s companion

AGENCY: Greenpark

Indonesia
UNILEVER INDONESIA – NEXT APAC

SILVER

ORGANISATION: Standard Chartered Bank Hong Kong

CAMPAIGN NAME: Standard Chartered “In Times of Need” Campaign

AGENCY: dentsu (Lead Agency), Hungry Digital (Creative Agency)

TECH PARTNER: Adobe

Hong Kong
Standard Chartered Bank Hong Kong

BRONZE

ORGANISATION: Spotify

CAMPAIGN NAME: Wrapped 2024

TECH PARTNER: Zenith (Publicis OneVibe) Juice Singapore, TBWA Thailand, Juice Philippines, Ambilhati, Sven, Goodstuph, Happiness, NEAR

Singapore
Spotify – NEXT APAC
Most Innovative Digital Marketing Campaign

GOLD

ORGANISATION: RHB Bank

CAMPAIGN NAME: #JomSapot BeliLokal: Turning a Malaysian star into an AI-mbassador for local SMEs

AGENCY: THE SHOUT GROUP/FCB SHOUT

Malaysia
RHB Bank – NEXT APAC

SILVER

ORGANISATION: Allianz Malaysia Berhad

CAMPAIGN NAME: Allianz Travel Tales

AGENCY: MediaCliQ Group

TECH PARTNER: Macam Yes Studios

Malaysia
Allianz Malaysia Berhad – NEXT APAC

BRONZE

ORGANISATION: Spotify

CAMPAIGN NAME: Wrapped 2024

AGENCY: Zenith (Publicis OneVibe) Juice Singapore, TBWA Thailand, Juice Philippines, Ambilhati, Sven, Goodstuph, Happiness, NEAR

Singapore
Spotify – NEXT APAC
Most Innovative E-Commerce Marketing Campaign

GOLD

ORGANISATION: Chowking Philippines

CAMPAIGN NAME: Project McLaren / Delivery Campaign

Philippines
Chowking Philippines – NEXT APAC

SILVER

ORGANISATION: Pucelle

CAMPAIGN NAME: Pucelle Parfum Campaign

AGENCY: The Circle Digital

Indonesia
Pucelle – NEXT APAC

BRONZE

ORGANISATION: Galderma Philippines, Inc.

CAMPAIGN NAME: Cetaphil TikTok Shop Launch

AGENCY: MullenLowe MARC

TECH PARTNER: Shoppertainment Live, Inc.

Philippines
GALDERMA PHILIPPINES – NEXT APAC
Most Innovative Event Marketing Campaign

GOLD

ORGANISATION: GROW with Singlife

CAMPAIGN NAME: Regaining Trust From Every Angle

Singapore
GROW with Singlife – NEXT APAC

SILVER

ORGANISATION: Spotify Indonesia

CAMPAIGN NAME: Wrapped Live

AGENCY: Zenith (Publicis OneVibe)

Indonesia
Spotify – NEXT APAC

BRONZE

ORGANISATION: MR.DIY

CAMPAIGN NAME: MR.DIY PANDAi Jaga Anda (MR.DIY Knows How to Care for You)

AGENCY: M+C Saatchi Group Malaysia

Malaysia
MR. DIY. – NEXT APAC
Most Innovative Influencer Marketing Campaign

GOLD

ORGANISATION: Grab

CAMPAIGN NAME: Grab Merdeka Melaju: Co-Creating an Anthem with the Nation’s Influencers

AGENCY: M&C Saatchi Performance

Indonesia
Grab – NEXT APAC

SILVER

ORGANISATION: Indomie Tori Kara

CAMPAIGN NAME: First Ramen Unboxed by V-tuber

AGENCY: i-dac Indonesia/DAX /Hakuhodo International Indonesia

Indonesia
Indomie Tori Kara – NEXT APAC

BRONZE

ORGANISATION: Chowking Philippines

CAMPAIGN NAME: Dr. Who / CSFC

AGENCY: Dentsu Creative Philippines

Philippines
Chowking Philippines – NEXT APAC
Most Innovative Integrated Marketing Campaign

GOLD

ORGANISATION: AustralianSuper

CAMPAIGN NAME: Super Snapshot

AGENCY: The Royals

Australia
AustralianSuper – NEXT APAC

SILVER

ORGANISATION: RHB Bank

CAMPAIGN NAME: #JomSapot BeliLokal: Turning a Malaysian star into an AI-mbassador for local SMEs

AGENCY: THE SHOUT GROUP/FCB SHOUT

Malaysia
RHB Bank – NEXT APAC

BRONZE

ORGANISATION: Singlife

CAMPAIGN NAME: Singlife Dementia Cover

Singapore
Singlife – NEXT APAC
Most Innovative Launch/Re-launch Campaign

GOLD

ORGANISATION: Grab

CAMPAIGN NAME: Redefining Premium Comfort with GrabCar Plus

AGENCY: M&C Saatchi Performance

Indonesia
Grab – NEXT APAC

SILVER

ORGANISATION: Macbeth

CAMPAIGN NAME: #KickTheNormal

AGENCY: Froyo Story

Indonesia
Macbeth – NEXT APAC

BRONZE

ORGANISATION: GROW with Singlife

CAMPAIGN NAME: Regaining Trust From Every Angle

Singapore
GROW with Singlife – NEXT APAC
Most Innovative Loyalty Marketing Campaign

GOLD

ORGANISATION: Grab

CAMPAIGN NAME: Mystique: Personalisation that Builds Loyalty

AGENCY: M&C Saatchi Performance

Indonesia
Grab – NEXT APAC

SILVER

ORGANISATION: Bank of the Philippine Islands

CAMPAIGN NAME: BPI Rewards Points Spree @ 173

Philippines
Bank of the Philippine Islands (BPI) – NEXT APAC

BRONZE

ORGANISATION: Rakuten Viber (Myanmar)

CAMPAIGN NAME: Friday Fortune

TECH PARTNER: Megamobile, Inc.

Myanmar
Rakuten Viber (Myanmar) – NEXT APAC
Most Innovative Media Strategy Campaign

GOLD

ORGANISATION: PEPSICO Philippines

CAMPAIGN NAME: Flat to Fizzy: How Pepsi Sparked TikTok Shop’s Gold Standard in APAC

AGENCY: Publicis Media (Zenith)

Philippines
PEPSICO PHILIPPINES – NEXT APAC

SILVER

ORGANISATION: Grab

CAMPAIGN NAME: GrabExpress Assalamualaikum Paket: Outshouting the Ramadan Clutter

AGENCY: M&C Saatchi Performance

Indonesia
Grab – NEXT APAC

BRONZE

ORGANISATION: NIVEA Taiwan

CAMPAIGN NAME: Reveal Your True Glow

AGENCY: OMD Taiwan

Taiwan
NIVEA Taiwan – NEXT APAC
Most Innovative Mobile Marketing Campaign

GOLD

ORGANISATION: Samsung Malaysia

CAMPAIGN NAME: Trojan Trap: Outsmarting Apple from Within—on a Low-Budget!

AGENCY: Starcom Malaysia

Malaysia
Samsung – NEXT APAC

SILVER

ORGANISATION: Grab

CAMPAIGN NAME: Mystique: Mobile-first Personalisation

AGENCY: M&C Saatchi Performance

Indonesia
Grab – NEXT APAC

BRONZE

ORGANISATION: PepsiCo Malaysia

CAMPAIGN NAME: Build Real Connections with Pepsi

AGENCY: THE SHOUT GROUP/FCB SHOUT

Malaysia
PEPSICO MALAYSIA – NEXT APAC
Most Innovative Omni-channel Marketing Campaign

GOLD

ORGANISATION: Grab

CAMPAIGN NAME: Button Story

AGENCY: M&C Saatchi Performance

Indonesia
Grab – NEXT APAC

SILVER

ORGANISATION: Spotify

CAMPAIGN NAME: Wrapped 2024

AGENCY: Zenith (Publicis OneVibe) Juice Singapore, TBWA Thailand, Juice Philippines, Ambilhati, Sven, Goodstuph, Happiness, NEAR

Singapore
Spotify – NEXT APAC

BRONZE

ORGANISATION: Spotify

CAMPAIGN NAME: Spotify x Thailand Music Countdown 2024

AGENCY: Zenith (Lead Media Agency), Juice Network, TBWA\Thailand Vero

Thailand
Spotify – NEXT APAC
Most Innovative OOH/dOOH Marketing Campaign

GOLD

ORGANISATION: MR.DIY

CAMPAIGN NAME: Big & Small, MR.DIY Has It All

AGENCY: THE SHOUT GROUP / FCB SHOUT

Malaysia
MR. DIY. – NEXT APAC

SILVER

ORGANISATION: Mang Inasal Philippines Inc.

CAMPAIGN NAME: It’s a Sign

AGENCY: Dentsu Creative Philippines

Philippines
Mang Inasal Philippines – NEXT APAC

BRONZE

ORGANISATION: INFORMA

CAMPAIGN NAME: PASTI TERMURAH (“Unbeatable Price”)

AGENCY: CITYVISION (OOH Agency)

Indonesia
INFORMA – NEXT APAC
Most Innovative Public Relations Campaign

GOLD

ORGANISATION: RHB Bank

CAMPAIGN NAME: Forgiveness: A true story that turned national unrest into collective healing

AGENCY: THE SHOUT GROUP/FCB SHOUT

Malaysia
RHB Bank – NEXT APAC

SILVER

ORGANISATION: Singlife

CAMPAIGN NAME: Reimagine Health

Singapore
Singlife – NEXT APAC

BRONZE

ORGANISATION: Mead Johnson Nutrition

CAMPAIGN NAME: Enfagrow Mother’s Day Campaign

AGENCY: Ampersand Advisory

Malaysia
Mead Johnson Nutrition – NEXT APAC
Most Innovative Retail Marketing Campaign

GOLD

ORGANISATION: MR.DIY

CAMPAIGN NAME: Big & Small, MR.DIY Has It All

AGENCY: THE SHOUT GROUP / FCB SHOUT

Malaysia
MR. DIY. – NEXT APAC

SILVER

ORGANISATION: Starbucks

CAMPAIGN NAME: Mood Brewster

AGENCY: Kembang Api

Indonesia
Starbucks – NEXT APAC

BRONZE

ORGANISATION: Domino’s Malaysia

CAMPAIGN NAME: Bringing The Deliciousness Back to Domino’s

AGENCY: THE SHOUT GROUP/FCB SHOUT

Malaysia
Domino’s Malaysia – NEXT APAC
Most Innovative Seasonal Campaign

GOLD

ORGANISATION: RHB Bank

CAMPAIGN NAME: Forgiveness: A true story that turned national unrest into collective healing

AGENCY: THE SHOUT GROUP/FCB SHOUT

Malaysia
RHB Bank – NEXT APAC

SILVER

ORGANISATION: Singtel

CAMPAIGN NAME: A Date With Spring

AGENCY: Akanga Film Asia

Singapore
Singtel – NEXT APAC

BRONZE

ORGANISATION: MR.DIY

CAMPAIGN NAME: A DIY CNY

Malaysia
MR. DIY. – NEXT APAC
Most Innovative Social Media Campaign

GOLD

ORGANISATION: Grab

CAMPAIGN NAME: GrabExpress Assalamualaikum Paket: Outshouting the Ramadan Clutter

AGENCY: M&C Saatchi Performance

Indonesia
Grab – NEXT APAC

SILVER

ORGANISATION: GMA Network, Inc.

CAMPAIGN NAME: Eleksyonaryo: The Dapat Totoo Digital Exclusives

Philippines
GMA Network, Inc. – NEXT APAC

BRONZE

ORGANISATION: Monde Nissin Corporation

CAMPAIGN NAME: TICNAP NOTNAC

AGENCY: MULLENLOWE TREYNA

Philippines
Monde Nissin Corporation – NEXT APAC
Most Innovative Sustainability Campaign

GOLD

ORGANISATION: Personal Collection Direct Selling Inc.

CAMPAIGN NAME: #GreenLifeGreatLife Movement

Philippines
Personal Collection Direct Selling Inc. – NEXT APAC

SILVER

ORGANISATION: Robinsons Mall

CAMPAIGN NAME: Araw-Araw (Everyday) for a Greener Future

TECH PARTNER: EWBTI

Philippines
Robinsons Mall – NEXT APAC

BRONZE

ORGANISATION: Spotify

CAMPAIGN NAME: TH Wrapped 2024

AGENCY: Zenith (Publicis OneVibe) (Lead Agency), TBWA Thailand, Goodstuph

Thailand
Spotify – NEXT APAC
Most Innovative Use of AdTech in a Campaign

GOLD

ORGANISATION: Standard Chartered Bank Hong Kong

CAMPAIGN NAME: Standard Chartered “In Times of Need” Campaign

AGENCY: dentsu (Lead Agency), Hungry Digital (Creative Agency)

TECH PARTNER: Adobe / Pega / Google / Meta

Hong Kong
Standard Chartered Bank Hong Kong

SILVER

ORGANISATION: Grab

CAMPAIGN NAME: AI Promoted Myself

AGENCY: M&C Saatchi Performance

Indonesia
Grab – NEXT APAC

BRONZE

ORGANISATION: Standard Chartered Bank Hong Kong

CAMPAIGN NAME: Standard Chartered Personal Banking Making Impact on Programmatic Display Advertising

AGENCY: Dentsu Hong Kong

TECH PARTNER: Adzymic Pte Ltd

Hong Kong
Standard Chartered Bank Hong Kong
Most Innovative Use of AI in a Campaign

GOLD

ORGANISATION: Starbucks

CAMPAIGN NAME: Mood Brewster

AGENCY: Kembang Api

Indonesia
Starbucks – NEXT APAC

SILVER

ORGANISATION: Danone Specialized Nutrition Indonesia – Bebeclub

CAMPAIGN NAME: Bebeclub AI Poop Tracker

AGENCY: Eyden Indonesia (Part of Volare Advertising Network)

Indonesia
Danone Specialized Nutrition Indonesia – Bebeclub – NEXT APAC

BRONZE

ORGANISATION: Mead Johnson Nutrition

CAMPAIGN NAME: Enfagrow Mother’s Day Campaign

AGENCY: Ampersand Advisory

Malaysia
Mead Johnson Nutrition – NEXT APAC
Most Innovative Use of Gamification in a Campaign

GOLD

ORGANISATION: Sarimi Gelas Cabai

CAMPAIGN NAME: The Spicy Maze

AGENCY: i-dac Indonesia/DAX/Hakuhodo International Indonesia/Dentsu Creative

Indonesia
Sarimi Gelas Cabai – NEXT APAC

SILVER

ORGANISATION: GCash

CAMPAIGN NAME: Barangay GCash Lending Services Activations

AGENCY: LIVE PH

Philippines
GCash – NEXT APAC

BRONZE

ORGANISATION: WonderVerse Indonesia/MoTCE

CAMPAIGN NAME: WonderVerse Indonesia Impact: Reviving Indonesia’s Creative Economy through the Metaverse

AGENCY: Magnus Indonesia (Part of Volare Advertising Network)

Indonesia
WonderVerse Indonesia_MoTCE – NEXT APAC
Most Innovative Use of Marketing Tech in a Campaign

GOLD

ORGANISATION: Danone Specialized Nutrition Indonesia – Bebeclub

CAMPAIGN NAME: Bebeclub AI Poop Tracker

AGENCY: Eyden Indonesia (Part of Volare Advertising Network)

Indonesia
Danone Specialized Nutrition Indonesia – Bebeclub – NEXT APAC

SILVER

ORGANISATION: Health Promotion Board

CAMPAIGN NAME: Smart Automated Marketing

Singapore
Health Promotion Board

BRONZE

ORGANISATION: Nescafé/Nestlé

CAMPAIGN NAME: Nescafé – Make Your World (Nescafe’s Gisingin ang Mundo)

AGENCY: Openmind

TECH PARTNER: Teads

Philippines
Nestle NESCAFÉ – NEXT APAC
Most Innovative User-Generated Campaign

GOLD

ORGANISATION: Starbucks

CAMPAIGN NAME: Mood Brewster

AGENCY: Kembang Api

Indonesia
Starbucks – NEXT APAC

SILVER

ORGANISATION: Chowking Philippines

CAMPAIGN NAME: Spice X / Spicy Chao Fan

AGENCY: Dentsu Creative Philippines

Philippines
Chowking Philippines – NEXT APAC

BRONZE

ORGANISATION: Singapore Airlines

CAMPAIGN NAME: #LiburanBersamaSQarangAja

AGENCY: Magnus Indonesia (Part of Volare Advertising Network)

Indonesia
Singapore Airlines – NEXT APAC
Most Innovative Video Marketing Campaign

GOLD

ORGANISATION: Telkomsel

CAMPAIGN NAME: The Most Important Unimportant Call

AGENCY: i-dac Indonesia / Hakuhodo Digital Indonesia / Hakuhodo International Indonesia

Indonesia
Telkomsel – NEXT APAC (2)

SILVER

ORGANISATION: Carro

CAMPAIGN NAME: No Drama, Just Quality Used Cars

Malaysia
Carro

BRONZE

ORGANISATION: MR.DIY

CAMPAIGN NAME: A DIY CNY

Malaysia
MR. DIY. – NEXT APAC

Agencies CATEGORIES

Most Innovative B2B Marketing Agency of the Year

GOLD

ORGANISATION: Lead Assasssin

Philippines
Lead Assasssin – NEXT APAC

SILVER

ORGANISATION: ToffeeDev

Indonesia
ToffeeDev – NEXT APAC

BRONZE

ORGANISATION: Beeline Now Consulting Services, Inc.

Philippines
Beeline Now Consulting Services, Inc. – NEXT APAC
Most Innovative Creative Agency of the Year

GOLD

ORGANISATION: MBCS

Malaysia
MBCS – NEXT APAC

SILVER

ORGANISATION: MILLION DOLLAR BRANDERS

Australia
MILLION DOLLAR BRANDERS – NEXT APAC

BRONZE

ORGANISATION: THE SHOUT GROUP/FCB SHOUT

Malaysia
THE SHOUT GROUP_FCB SHOUT – NEXT APAC
Most Innovative Digital Agency of the Year

GOLD

ORGANISATION: OMD Taiwan

Taiwan
OMD Taiwan – NEXT APAC

SILVER

ORGANISATION: Skyrocket Studios

Philippines
Skyrocket Studios – NEXT APAC

BRONZE

ORGANISATION: JOLT Digital

Singapore
JOLT Digital – NEXT APAC
Most Innovative Event Marketing Agency of the Year
Most Innovative Influencer Marketing Agency of the Year

BRONZE

ORGANISATION: Hepmil Philippines

Philippines
Hepmil Philippines – NEXT APAC
Most Innovative Media Agency of the Year

GOLD

ORGANISATION: JOLT Digital

Singapore
JOLT Digital – NEXT APAC

SILVER

ORGANISATION: OMD Taiwan

Taiwan
OMD Taiwan – NEXT APAC

BRONZE

ORGANISATION: Netlink World Indonesia

Indonesia
Netlink World Indonesia – NETLINK – NEXT APAC
Most Innovative Production Agency of the Year

Elesi Studios

ORGANISATION: Elesi Studios

Philippines
Elesi Studios – NEXT APAC

SILVER

ORGANISATION: Hit Productions

Philippines
Hit Productions – NEXT APAC
Most Innovative Public Relations Agency of the Year

GOLD

ORGANISATION: PRecious Communications

Philippines
PRecious Communications – NEXT APAC

SILVER

ORGANISATION: Media Buffet

Indonesia
Media Buffet (PT Integrasi Media Komunika) – NEXT APAC

BRONZE

ORGANISATION: SAM Communications

Vietnam
SAM Communications – NEXT APAC
Most Innovative Search Agency of the Year

GOLD

ORGANISATION: Eyden Indonesia (Part of Volare Advertising Network)

Indonesia
Eyden Indonesia (Part of Volare Advertising Network) – NEXT APAC

SILVER

ORGANISATION: STEB Asia

Indonesia
STEB Asia – NEXT APAC

BRONZE

ORGANISATION: ToffeeDev

Indonesia
ToffeeDev – NEXT APAC

Individuals CATEGORIES

Most Innovative Agency Leader of the Year

GOLD

ORGANISATION: STEB Group

CANDIDATE: Meutia Adryana

JOB TITLE: Founder and CEO

Indonesia
Meutia Adryana – STEB Group

SILVER

ORGANISATION: Media Buffet

CANDIDATE: Bima Marzuki

JOB TITLE: CEO and Founder

Indonesia
Bima Marzuki – Media Buffet (PT Integrasi Media Komunika)

BRONZE

ORGANISATION: ToffeeDev

CANDIDATE: Ryan Kristo Muljono

JOB TITLE: Founder and CEO

Indonesia
Ryan Kristo Muljono – ToffeeDev
Most Innovative Marketing Leader of the Year

GOLD

ORGANISATION: PJ Lhuillier Inc.

CANDIDATE: Michael “Mike” Sena

JOB TITLE: Vice President and Head of the Integrated Marketing and Communications Group

Philippines
Michael _Mike_ Sena – PJ Lhuillier Inc

SILVER

ORGANISATION: Brand: Nestlé Agency: WPP MEDIA

CANDIDATE: Emm Ordinanza

Philippines
Emm Ordinanza – Brand_ Nestlé Agency_ WPP MEDIA

BRONZE

ORGANISATION: Mang Inasal Philippines

CANDIDATE: Allan Tan

JOB TITLE: Head of Marketing

Philippines
Allan Tan – Mang Inasal Philippines
Most Innovative MarTech Leader of the Year

GOLD

ORGANISATION: Meta

CANDIDATE: Pratt Hetrakul

JOB TITLE: Marketing Science Partner

Thailand
Pratt Hetrakul – IAB SEA+India

SILVER

ORGANISATION: SpoonX Pte Ltd

CANDIDATE: Chenhao Zhu

JOB TITLE: Co-Founder

Singapore
Chenhao Zhu – SpoonX Pte Ltd

BRONZE

ORGANISATION: Rodeo

CANDIDATE: Valens Subramaniam

JOB TITLE: CEO

Malaysia
Valens Subramaniam – Rodeo

Team CATEGORIES

Most Innovative Agency Team of the Year

GOLD

ORGANISATION: FCB Sdn Bhd (THE SHOUT GROUP/FCB SHOUT)

Malaysia
THE SHOUT GROUP_FCB SHOUT – NEXT APAC

SILVER

ORGANISATION: ToffeeDev

Indonesia
ToffeeDev – NEXT APAC

BRONZE

ORGANISATION: i-dac Indonesia

Indonesia
i-dac Indonesia – NEXT APAC
Most Innovative Marketing Team of the Year

GOLD

ORGANISATION: MR.DIY Malaysia

Malaysia
MR. DIY. – NEXT APAC

SILVER

ORGANISATION: Julie’s Biscuits

Malaysia
Julie’s Biscuits – NEXT APAC

BRONZE

ORGANISATION: Intelligence Node

India
Intelligence Node – NEXT APAC
Most Innovative MarTech Team of the Year

GOLD

ORGANISATION: Teads

Singapore
Teads – NEXT APAC

SILVER

ORGANISATION: GoFluence Holding Sdn Bhd

Malaysia
GoFluence Holding Sdn Bhd – NEXT APAC

BRONZE

ORGANISATION: DashoContent

Philippines
DashoContent – NEXT APAC

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judge Photo
Simon Dale
Vice President & Managing Director, Southeast Asia & Korea
Adobe

A respected leader in the industry, Simon has over three decades of professional experience...

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