What’s NEXT: Digital Marketing in the Philippines

With 2022 around the corner, newer digital marketing trends that emerged during the pandemic have now grown to become the norm. This begs the question – what’s next for the industry?

With highly engaging content and experiences becoming a top preference of consumers in the digital age, brands and advertisers now want to discover the ‘next big thing’ to propel their campaigns that would effectively deliver their value and draw consumers in.

What’s NEXT: Digital Marketing in the Philippines aims to equip marketers with actionable insights and expert guidance on how they can future-proof their digital marketing strategies.

Creative & Media Innovation in Asia | Preparing your brand for a cookieless world

Cookies have long been the cornerstone of audience targeting in the digital advertising space. But time is running out for this privacy-invading technique as Google Chrome will finally phase out third-party cookies after this year, joining the likes of other major browser makers like Safari and Firefox. The future of the Internet seeks to uphold privacy protection without impacting the efficacy of paid advertising. These impending changes will shake up the entire industry and are already creating radical shifts to ad tracking methods.

The webinar discussed the new approaches in this space, especially for how innovations in programmatic creatives and media will continue to drive performance in the new environment. It also shed light on how brands in the Southeast Asia region are already preparing for a privacy-first internet.

Asia-Pacific Outlook 2021 | Reimagining your higher education web strategy

As the pace of change within higher education continues to accelerate, institutions face increased pressure to drive enrolment and retention. The coronavirus pandemic is compounding this pressure as both current and prospective students rethink whether, when, and where they should attend. And with the student and campus experience increasingly taking place online, higher ed institutions have to place higher importance on delivering an outstanding digital experience to both prospective and current students.

Whether you’re looking to boost enrolment, improve student retention, inspire, educate, or engage learners, your website plays a critical role. Prepare for the challenge with an inside look at how other institutions are adapting their digital strategy.

In this webinar, we will discuss:

  • Asia-Pacific Outlook 2021: Higher Ed’s biggest challenges and opportunities
  • Key digital strategies to drive enrolment and retention
  • How to maintain agility to overcome common industry pain points
  • How colleges and universities are adapting and evolving their website and digital experience
  • Recruiting and retaining international students during Covid and beyond

Register below to request the on-demand materials.