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Helen Lee joins The Trade Desk as head of agencies for APAC Singapore – Helen Lee, most recently with LinkedIn, has joined The Trade Desk as its head of agencies for Asia-Pacific. In a LinkedIn post, she posted that she is eager to work with ‘inspiring colleagues and trusted partners’ in this new role. “As the new Head of Agencies for APAC, I will be partnering with our region's largest agency groups to co-create solutions, drive growth for the Open Web, and build a culture of shared success across the region,” she said. In her new role, she will also work closely with cross-functional teams in product, engineering, and marketing to deliver innovative solutions and ensure agencies embrace the platform’s capabilities. At the core of her mandate is a culture of collaboration, both globally and regionally, ensuring that shared success is achieved. Prior to joining The Trade Desk, Helen spent three years at LinkedIn, where she drove agency partnership and development initiatives across APAC. At LinkedIn, she focused on building transformative partnerships with several holding companies and leading independent agencies, spearheading programs that combined marketing strategy, product development, talent growth, and thought leadership. Before her time at LinkedIn, Helen held the role of SVP of monetisation strategy & ad product marketing at Singapore Press Holdings (SPH Media). In this capacity, she led the go-to-market strategies for media products and omni-channel platforms, with a focus on monetising audience, content, and data. She partnered with programmatic and adtech companies to strengthen digital ad monetisation, pioneered first-party data solutions in response to industry privacy shifts, and built joint business plans with agencies. Helen’s earlier career is rooted in agency leadership, most notably during her seven-year tenure at Zenith. Rising through the ranks from Regional Account Director to Managing Director of Singapore, she oversaw regional hubs, drove ROI-led media strategies, and led global and regional client accounts including Singapore Tourism Board (STB), Hilton, and Oracle. A highlight of her time at Zenith was establishing Singapore as STB’s global media hub, managing campaigns across 21 markets after winning a highly competitive global pitch. Her leadership emphasised digital transformation, organisational redesign, and value-driven media planning.
Helen Lee joins The Trade Desk as head of agencies for APAC
Posted on August 18, 2025
by Teddy Cambosa
In a LinkedIn post, she posted that she is eager to work with ‘inspiring colleagues and trusted partners’ in this new role.
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Sompat Trisadikun, Grey Thailand’s chief creative officer, passes away
Sompat Trisadikun, Grey Thailand’s chief creative officer, passes away
Posted on August 11, 2025
by Teddy Cambosa
Grey also remarked how Sompat has been a ‘kind force’, adding that ‘attitude, ethics and brilliance stay as beacons to our industry and planet.’
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Scoot joins forces with Tourism Malaysia to boost travel ahead of Visit Malaysia 2026
Scoot joins forces with Tourism Malaysia to boost travel ahead of Visit Malaysia 2026
Posted on August 8, 2025
by Teddy Cambosa
The agreement, which runs until August 2028, commits both parties to promoting Malaysia as a top travel destination across key markets including Singapore, Australia, Indonesia, and China.
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Danny Lee named managing director of Monks Greater China
Danny Lee named managing director of Monks Greater China
Posted on August 1, 2025
by Teddy Cambosa
The appointment is part of Monks’ push to enhance creative innovation and strengthen client partnerships, driven by AI and technology, in one of the world’s most dynamic and rapidly evolving markets.
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CelcomDigi announces launch of flagship retail stores ‘Life’
CelcomDigi announces launch of flagship retail stores ‘Life’
Posted on July 21, 2025
by Teddy Cambosa
CelcomDigi says the initiative reflects its commitment to evolving with the needs of over 20 million customers by combining physical retail presence with digital-first service innovation.
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dentsu APAC announces two key leadership promotions to build insight-led strategy offering
dentsu APAC announces two key leadership promotions to build insight-led strategy offering
Posted on July 17, 2025
by Teddy Cambosa
The appointments come as dentsu sharpens its focus on delivering more connected and commercially impactful solutions to clients by embedding intelligence and creativity at the core of its operations.
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Chariot Agency joins as partner collaborator for Selangor International Pickleball Tournament 2025
Chariot Agency joins as partner collaborator for Selangor International Pickleball Tournament 2025
Posted on May 16, 2025
by Teddy Cambosa
Organised by the Subang Jaya Pickleball Club and MyPickleball, and sponsored by JW Pacific Express, the event marked a significant step in cementing pickleball’s presence in the region.
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MARKETECH APAC’s inaugural ‘What’s NEXT in Marketing: Hong Kong 2025’ highlighted discussions on customer-centric marketing strategies
MARKETECH APAC’s inaugural ‘What’s NEXT in Marketing: Hong Kong 2025’ highlighted discussions on customer-centric marketing strategies
Posted on May 13, 2025
by Teddy Cambosa
Hong Kong – In 2025, digital advertising is entering a transformative era—one defined by hyper-personalised engagement and AI-driven creativity. Today’s consumers are no longer impressed by standard targeting alone; they’re looking for immersive, relevant experiences that adapt to their behaviours in...
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Around 90% of viewers in Indonesia, Thailand prefer quality of professional videos over social videos: report
Around 90% of viewers in Indonesia, Thailand prefer quality of professional videos over social videos: report
Posted on March 7, 2025
by Aliza Carmona
90% of Thai and Indonesian viewers prefer the quality of professional videos over social videos, according to a report from the Asia Video Industry Association (AVIA).
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Weber Shandwick bolsters APAC leadership to accelerate regional growth
Weber Shandwick bolsters APAC leadership to accelerate regional growth 
Posted on December 18, 2024
by Teddy Cambosa
The trio will be reporting directly to Tyler Kim, CEO of Weber Shandwick APAC.
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