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MARKETECH Mondays feat. Singapore Institute of Technology’s deputy director for corporate communications, Royson Poh

Shaina Teope | Sep 20, 2021-1

For a new episode of MARKETECH Mondays, we sat down with SIT's Royson Poh who shared how a banking background helped him navigate the waters of marketing.

MARKETECH Spotlight: How a PH-made esports super app is bringing every stakeholder into one united esports community

Shaina Teope | Sep 13, 2021-1

In the latest episode of MARKETECH Spotlight, we put the focus on KALARO, the esports super app developed by a Filipino tech team – its vision and misson to the esports community.

Why marketers will prioritize gametech

Indy Khabra | Sep 9, 2021-1

Gametech providers must support marketers to understand how best to approach gaming, supported by research and insights.

MARKETECH Mondays feat. PSB Academy’s assistant VP for marketing, Jovan Lin

Shaina Teope | Sep 6, 2021-1

With more than a decade of experience in the marketing industry, Jovan actually had his start in the construction line. Find out how he made the successful transition.

MARKETECH APAC’s Top 5 Stories for August: Mobile gaming in Indonesia takes reign

MARKETECH APAC | Aug 30, 2021-1

This month's most read stories all come from platforms and marketing tech. Get to know each 5 of them.

MARKETECH Mondays feat. AIB’s marketing director, Stephanie George

Shaina Teope | Aug 29, 2021-1

For the second time, we have invited a marketing leader from the higher education sector for a chat – Australian Institute of Business' Stephanie George.

How to integrate sport into your marketing in an authentic and inclusive way

Kate Rourke | Aug 13, 2021-1

Sports mean action but its value to consumers may stand for a lot more such as one's well-being and the togetherness that the activity brings.

On the Spotlight: The coaching industry and one PH firm’s journey in disrupting career coaching in the country

Shaina Teope | Aug 10, 2021-1

For the latest episode of MARKETECH Spotlight, we dive deep into the coaching industry through the eyes of one Filipino disruptor in career coaching.

Why B2B digital marketing needs a unique approach

Charlotte Ward | Aug 6, 2021-1

It's easy to fall into the trap of adopting the same a B2C marketing approach, but to hit business objectives, tailor-fitting is utterly required.

Why MarTech is still a black box in 2021

Christopher Wiseman | Aug 3, 2021-1

It's not enough to be able to say that your company is using a MarTech stack, but also important that the tech integrates well into a business' holistic strategy plan.

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