Blending creativity with local tastes: Understanding the on-ground activation scene in Thailand

Despite our move to a highly digitised space, it is undeniable that traditional and tangible experiences still matter for both brands and consumers. For the former, it allows them to engage more organically with their target market, whilst on the receiving end, consumers are given the opportunity to gauge the...

AQUA’S programmatic DOOH campaign steals the show at Citayam Fashion Week with real-time data

With full-fledged outdoor engagement now back on track, out-of-home advertising has also seen itself resurrected. Brands are once again going ‘outside’ after an endured period of highly-digitised communication with consumers. After all, brands need to be where consumers are, and in this post-pandemic period, they are out and about, ever...

SEA marketing leaders to shine on creating seamless omnichannel journey via webinar this May

Singapore – In an always-on and digital-first world, marketers are always on the lookout for solutions that will give their customers only the best experience. But with the intense competition in the easily accessible digital sphere as well as the numerous solutions made available for brands to leverage, how will...

The current state of on-ground activations in Vietnam: Moving away from the remnants of socially-constrained brand interactions

It is safe to say that most of what we’re experiencing at the current period are evolutionary realities residual of the pandemic. In the marketing world, we were introduced to fresh innovations owing to the unique demands in the face of the global crisis; on the other side of the...

MARKETECH APAC convenes industry leaders in webinar to unravel conversational marketing best practices

Singapore – Last 27 April, we saw marketing leaders from the APAC region gathered in one virtual space to discuss how the customer experience has evolved to put a premium on instantaneous and real-time engagement. To kick off MessageBird and MARKETECH APAC’s webinar series, Connecting the CX Dots in 2023,...

SEA webinar this April to put spotlight on challenges, opportunities in conversational marketing

Singapore – We are now navigating a consumer marketplace that is digital-first, and add to this the evolving presence of social media, we now see ourselves traversing a customer journey with an unprecedented level of ease and convenience. On the flip side, such boon has bred unique challenges for those...

What’s NEXT 2023: Engaging core customers amidst privacy challenges through personalised marketing mastery

Jan Harling

It is the year 2023. For a very long time we have been warned about the levels of data that are collected about us online and the consumer becoming more and more identifiable. Yet, we all see ads daily that are absolutely irrelevant to us and what will never turn...

What’s NEXT 2023: How to orchestrate your data and let them dance in harmony

Antony Yiu

It’s been years since markets have discussed using first, second, and third-party data in the digital world. We have also been faced with the announcement of no tracking on iOS and the delayed implementation of cutting third-party cookies by Google to 2024. Marketers have been approached by various data agency...

SEA marketers get a helping hand in connecting their ‘CX Dots’ via three-part webinar series

Singapore – We live in an always-on era and digital tech is at the forefront of this phenomenon. From commerce to payments, healthcare, education, food, logistics and travel, digital tech is at the centre of making this transformation real. Buyer journeys have grown to become fluid, where consumers have control...

What’s NEXT 2023 Conference: Carousell Media Group’s managing director sheds light on what’s next in retail media this 2023

Singapore – As the pandemic thrust consumers to rely more on digital consumption, brands had to recalibrate their presence and leverage online channels to ensure they continued to reach their target consumers. This pandemic-induced reality is what gave way to the third wave of Digital Advertising — prompted by Retail Media. ...