WNMY 2026 featured image
Aliza Carmona
WNMY 2026 featured image
Marketing Featured Southeast Asia
Fourth edition of 'What's NEXT in Marketing: Malaysia 2026' unveils first wave of speakers
June 24, 2026
Aliza Carmona
Malaysia – Malaysia’s marketing landscape is at an inflection point. With AI accelerating the pace of campaign planning and execution, consumers raising the bar on brand relevance and transparency,...
Featured Image WNID 2026
Marketing Featured Southeast Asia
‘What’s NEXT in Marketing: Indonesia 2026’ third edition announces first speaker lineup and trend-led sessions
| June 17, 2026
By Aliza Carmona
Blessie Cruz steps down as 2GO Group Inc
Marketing Featured Southeast Asia
Blessie Cruz reflects on transformation journey, wraps up tenure as 2GO’s Retail Head
| June 15, 2026
By Lyene Marie Darang
AAA finalists article FI
Marketing Featured APAC
MARKETECH APAC announces finalists for inaugural Advertising Awards Asia Pacific 2026
| June 11, 2026
By Aliza Carmona
Agencies are not banks: Is Southeast Asia’s advertising industry facing a payment crisis?
Marketing Featured Southeast Asia
Agencies are not banks: Is Southeast Asia’s advertising industry facing a payment crisis?
| June 11, 2026
By Teddy Cambosa
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MarketingAPAC

OREO unveils limited-edition BTS cookie to power new fan-focused campaign 

BY Julian Bartolome | June 9, 2026
MarketingFeaturedSoutheast Asia

Blessie Cruz reflects on transformation journey, wraps up tenure as 2GO’s Retail Head

BY Lyene Marie Darang | June 15, 2026
MarketingFeaturedSoutheast Asia

DDB Group Philippines rebrands as GGC Group Asia following global DDB retirement

BY Sharona Nicole Semilla | June 10, 2026

Partner Articles

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TechnologyPartnersAPAC

Only half of APJ employees feel AI-ready as leadership confidence outpaces workforce capability

BY Aliza Carmona | June 16, 2026
Trading in 2026: What platforms like Versus Trade are doing differently
PlatformsPartnersSoutheast Asia

Trading in 2026: What platforms like Versus Trade are doing differently

BY MARKETECH APAC | June 16, 2026
MarketingPartnersSoutheast Asia

Marketing and personalisation experts discuss the next phase of customer loyalty in the region

BY Aaron Crowe | June 9, 2026

Recent Articles

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Marketing

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MarketingSoutheast Asia

JYY Group launches MyTreasure as a new experiential gateway for Malaysian brands

BY Julian Bartolome | June 25, 2026
Kuala Lumpur, Malaysia — JYY Group has officially launched MyTreasure, its first National Gifting & Wellness Experiential Hub at Kuala Lumpur International Airport Terminal 2 (KLIA Terminal 2), creating a new platform to showcase Malaysian brands, culture and wellness experiences to international travellers. Developed in conjunction with Visit Malaysia Year 2026 (VM2026), the hub aims...READ MORE
MarketingAPAC

Club Med pulls back the curtain on resort-making with new documentary series

BY Sharona Nicole Semilla | June 25, 2026
MarketingEast Asia

Hong Kong gov’t says current measures remain effective despite increase in marketing calls

BY Aliza Carmona | June 25, 2026
MarketingSoutheast Asia

Cagamas boosts home ownership among Malaysians via new First Home Campaign

BY Julian Bartolome | June 25, 2026
MarketingSoutheast Asia

Subway Singapore turns football substitutions into free subs with real-time campaign

BY Sharona Nicole Semilla | June 25, 2026
MarketingSoutheast Asia

Future Creative Network redefines immersive play experience through Wonderlab’s Indonesia launch 

BY Julian Bartolome | June 25, 2026

Upcoming Events

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AWARDS
Advertising Awards Asia Pacific 2026
AWARDS
Content Marketing Awards Asia Pacific 2026
Nov
05
1
2026
CONFERENCE
Digital Experience Asia: Singapore 2026
Nov
01
2026
AWARDS
NEXT Awards Hong Kong 2026
Jul
29
1
2026
CONFERENCE
What’s NEXT in Marketing: Singapore 2026
Nov
12
1
2026
CONFERENCE
What’s NEXT in Marketing: Hong Kong 2026
Sep
23
1
2026
CONFERENCE
What’s NEXT in Marketing: Thailand 2026
Aug
26
1
2026
CONFERENCE
What’s NEXT in Marketing: Indonesia 2026
Oct
22
1
2026
CONFERENCE
What’s NEXT in Marketing: Malaysia 2026
Sep
01
2026
AWARDS
NEXT Awards Philippines 2026
Oct
01
2026
AWARDS
NEXT Awards Malaysia 2026
Oct
01
2026
AWARDS
NEXT Awards Indonesia 2026
Sep
01
2026
AWARDS
NEXT Awards Thailand 2026
Nov
01
2026
AWARDS
NEXT Awards Asia Pacific 2026
Sep
10
1
2026
CONFERENCE
Retail & E-Commerce Innovation Marketing & Tech Summit Philippines 2026
Dec
01
2026
AWARDS
Retail & E-commerce Excellence Awards Asia Pacific 2026
Dec
01
2026
AWARDS
Empowered Women Awards 2026
Oct
21
1
2026
CONFERENCE
Retail & E-Commerce Innovation Marketing & Tech Summit Malaysia 2026
Oct
01
2026
AWARDS
Marketing Technology Awards 2026
Nov
17
1
2026
CONFERENCE
Digital Experience Asia: Philippines 2026
Oct
08
1
2026
CONFERENCE
Digital Experience Asia: Indonesia 2026
Sep
08
1
2026
CONFERENCE
Advertising Summit Asia Philippines 2026

Technology

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TechnologySoutheast Asia

Globe Business launches Gemini Enterprise for Customer Experience to help firms turn service into growth

BY Sharona Nicole Semilla | June 25, 2026
Manila, Philippines – Globe Business is doubling down on enterprise AI with the launch of Google Gemini Enterprise for Customer Experience (GE CX), a platform designed to help businesses unify product discovery, commerce and customer support into a single AI-powered journey. Developed in collaboration with Google Cloud, the solution aims to address what Globe Business...READ MORE
TechnologyGlobal

WPP Enterprise Solutions teams up with AWS to help brands scale agentic AI across marketing, commerce 

BY Julian Bartolome | June 19, 2026
TechnologyGlobal

Integral Ad Science rolls out Quality Connect within IAS Pulse publisher platform

BY Aliza Carmona | June 19, 2026
TechnologySoutheast Asia

Sinch puts World Cup managers’ clichés to the test with new AI-powered xC Tracker

BY Julian Bartolome | June 17, 2026
MarketingTechnologyGlobal

Disney Imagineering taps Adobe Firefly to transform sketches into attractions

BY Sharona Nicole Semilla | June 17, 2026
TechnologyPartnersAPAC

Only half of APJ employees feel AI-ready as leadership confidence outpaces workforce capability

BY Aliza Carmona | June 16, 2026

Platforms

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PlatformsAPAC

Agoda introduces new travel features focused on real-time updates and booking convenience

BY Aliza Carmona | June 25, 2026
Singapore – Digital travel platform Agoda has expanded its travel planning capabilities with a suite of new features, including real-time flight updates, AI-powered hotel discovery tools, and integrated multi-product bookings. The updates span Agoda’s flights and accommodation offerings, introducing real-time travel information, new hotel browsing features, and AI-driven tools aimed at improving the booking experience....READ MORE
PlatformsGlobal

Sea, OpenAI deepen partnership to bring AI-powered shopping to Shopee users

BY Sharona Nicole Semilla | June 24, 2026
PlatformsGlobal

Truecaller Ads debuts AI-powered ‘Call-to-Cart’ surface for seamless mobile commerce

BY Julian Bartolome | June 23, 2026
PlatformsSoutheast Asia

DBD probes three food delivery apps over potential regulatory breaches in Thailand

BY Aliza Carmona | June 23, 2026
PlatformsGlobal

SHOWBOX enters co-production deal with ReelShort for original short-form content

BY Sharona Nicole Semilla | June 16, 2026
PlatformsGlobal

Pinterest expands creator monetisation tools with Amazon Storefront integration

BY Aliza Carmona | June 16, 2026

SME

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SMESoutheast Asia

Alpha Story brings AI-driven marcomms platform to power Indonesia’s growing MSME market  

BY Julian Bartolome | June 22, 2026
Jakarta, Indonesia — Singapore-founded Alpha Story has launched its AI-powered marketing and communications platform in Indonesia, Alpha Echo, aiming to make professional PR, brand strategy and marketing tools more accessible for the country’s millions of micro, small and medium-sized enterprises (MSMEs). Alpha Echo aims to help businesses monitor brand perception, benchmark competitors, and analyse their...READ MORE
SMESoutheast Asia

Umasenso launches ‘Integrated Marketing System’ for Philippine service businesses

BY Sharona Nicole Semilla | June 1, 2026
SMESoutheast Asia

GCash named official partner for 48th ASEAN Summit, promotes digital financial inclusion

BY Lyene Marie Darang | May 20, 2026
TrafficGuard introduces automated tool to protect SME Google Ads budgets from invalid traffic
TechnologySMEGlobal

TrafficGuard introduces automated tool to protect SME Google Ads budgets from invalid traffic

BY Teddy Cambosa | May 19, 2026
SMESoutheast Asia

Globe Business partners Felipe & Sons to support digital growth in Philippine grooming market

BY Sharona Nicole Semilla | April 30, 2026
New SEEK campaign underscores importance of hiring the right candidate for small businesses
MarketingSMEANZ

New SEEK campaign underscores importance of hiring the right candidate for small businesses

BY Teddy Cambosa | April 16, 2026

Tune in to

MARKETECH APAC Podcast

Your Ultimate Source for Marketing and Tech Insights Straight from the Industry Leaders!

Spotify Podcast
In this episode of What’s NEXT in Marketing: Interviews 2025, we sat down with Sam Pattison – Managing Director for Asia Pacific at Teads – to talk about the future of digital advertising in a post-merger era with Outbrain.
In this episode of What’s NEXT in Marketing: Interviews 2025, we spoke to Asnawi Jufrie – VP and General Manager, SEA at SleekFlow – about how conversational AI is redefining customer engagement across Southeast Asia.

Southeast Asia

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TechnologySoutheast Asia

Globe Business launches Gemini Enterprise for Customer Experience to help firms turn service into growth

BY Sharona Nicole Semilla | June 25, 2026
Manila, Philippines – Globe Business is doubling down on enterprise AI with the launch of Google Gemini Enterprise for Customer Experience (GE CX), a platform designed to help businesses unify product discovery, commerce and customer support into a single AI-powered journey. Developed in collaboration with Google Cloud, the solution aims to address what Globe Business...READ MORE
MarketingSoutheast Asia

JYY Group launches MyTreasure as a new experiential gateway for Malaysian brands

BY Julian Bartolome | June 25, 2026
MarketingSoutheast Asia

Cagamas boosts home ownership among Malaysians via new First Home Campaign

BY Julian Bartolome | June 25, 2026
MarketingSoutheast Asia

Subway Singapore turns football substitutions into free subs with real-time campaign

BY Sharona Nicole Semilla | June 25, 2026

East Asia

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MarketingEast Asia

Hong Kong gov’t says current measures remain effective despite increase in marketing calls

BY Aliza Carmona | June 25, 2026
Hong Kong – The Hong Kong government has reiterated its preference for industry self-regulation and targeted enforcement measures to manage unsolicited marketing calls, while pledging to monitor the growing use of artificial intelligence (AI) in telemarketing activities. The position was outlined by Secretary for Commerce and Economic Development Algernon Yau in a written reply to...READ MORE
MarketingEast Asia

AIA’s new campaign with BBDO HK highlights insurance as an expression of care

BY Aliza Carmona | June 23, 2026
MarketingEast Asia

Apple debuts new Mac film series spotlighting Chinese student creativity across campuses

BY Aliza Carmona | June 19, 2026
MarketingEast Asia

Publicis Groupe JSK unveils Tokyo-based ‘Experience. Lab’ to support CX strategy and design transformation

BY Aliza Carmona | June 18, 2026

ANZ

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MarketingANZ

HENNE appoints Jaywing, The Social CliQ as new marketing partners following competitive pitch 

BY Julian Bartolome | June 24, 2026
Australia — Australian fashion label HENNE has appointed Jaywing as its performance agency partner, with sister agency The Social CliQ also joining to lead its social media creative strategy following a competitive pitch. Founded in 2019 by Nadia Bartel, Michelle Ring and Laura Broque, HENNE has built a strong following for its minimalist wardrobe essentials...READ MORE
MarketingANZ

Omnicom Oceania strengthens connected customer experience with CX Lavender acquisition 

BY Julian Bartolome | June 24, 2026
MarketingANZ

Samsung turns Galaxy S26 Ultra into a pocket-sized VAR in new grassroots football campaign

BY Julian Bartolome | June 23, 2026
MarketingANZ

Omnicom Oceania agencies secure Western Australian Government media roster appointments 

BY Julian Bartolome | June 23, 2026

South Asia

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MarketingSouth Asia

Tilt Brand Solutions appoints Sandeep Nair to lead consulting division ‘ConsulT’

BY Julian Bartolome | June 23, 2026
Mumbai, India — Tilt Brand Solutions has appointed Sandeep Nair as Executive Vice President and Head of ConsulT, its specialist brand consulting division, as the agency strengthens its strategic advisory capabilities for businesses at different stages of growth. In his new role, Nair will lead and expand ConsulT, which serves as the strategic front end...READ MORE
MarketingSouth Asia

Kosuke Kataoka exits Hakuhodo India; Jayanto Banerjee, Naoto Takahashi take over as Co-Managing Directors

BY Sharona Nicole Semilla | June 22, 2026
MarketingSouth Asia

Tata Cancer Care Foundation reshapes cancer care stories via new podcast campaign

BY Julian Bartolome | June 19, 2026
MarketingSouth Asia

Sky City Mall puts family experiences at the heart of its Father’s Day campaign

BY Julian Bartolome | June 18, 2026

APAC

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MarketingAPAC

Club Med pulls back the curtain on resort-making with new documentary series

BY Sharona Nicole Semilla | June 25, 2026
Singapore – Club Med is giving travellers a rare glimpse behind the scenes of its global operations with the launch of Dream Makers – Creators of Happiness, a four-part documentary series that explores the people, decisions and innovation behind its premium all-inclusive holiday experiences. Produced by Mediawan Brand Studio and now available on YouTube, the...READ MORE
PlatformsAPAC

Agoda introduces new travel features focused on real-time updates and booking convenience

BY Aliza Carmona | June 25, 2026
MarketingAPAC

80% of Muslim travellers now use AI tools as digital trust reshapes travel planning: report

BY Sharona Nicole Semilla | June 23, 2026
MarketingAPAC

AS Watson Group launches brand lab to systematise data-led brand creation across global retail network

BY Aliza Carmona | June 23, 2026

Global

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PlatformsGlobal

Sea, OpenAI deepen partnership to bring AI-powered shopping to Shopee users

BY Sharona Nicole Semilla | June 24, 2026
Singapore – Sea and OpenAI are expanding their strategic partnership, bringing ChatGPT-powered shopping experiences to Shopee users across Southeast Asia and Brazil while equipping sellers with AI tools to grow their businesses. The collaboration marks a significant step in Sea's ambition to embed artificial intelligence across its ecosystem spanning e-commerce, digital financial services, and gaming....READ MORE
MarketingGlobal

AI tools reshaping consumer brand discovery and purchase decisions: report

BY Aliza Carmona | June 24, 2026
PlatformsGlobal

Truecaller Ads debuts AI-powered ‘Call-to-Cart’ surface for seamless mobile commerce

BY Julian Bartolome | June 23, 2026
MarketingGlobal

Adobe and LinkedIn target marketing AI skills gap with global learning initiative

BY Aliza Carmona | June 19, 2026

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EVENTS HIGHLIGHTS


NEXT Awards Philippines 2025 & NEXT Awards Asia Pacific 2025

The NEXT Awards 2025 by MARKETECH APAC brought together the region’s leading brands, agencies, and tech innovators celebrating innovation, strategic excellence, and digital transformation across Asia Pacific..

Watch


Marketing Technology Awards 2025

The Marketing Technology Awards 2025 by MARKETECH APAC celebrated the trailblazers redefining marketing through technology and innovation.

Watch

EXCLUSIVE INTERVIEWS


NEXT Awards 2025 | Interview with THE SHOUT GROUP/FCB SHOUT

At the NEXT Awards Asia Pacific 2025 by MARKETECH APAC, Rei Fortes speaks with Shaun Tay, Co-Owner and CEO of The Shout Group / FCB SHOUT, whose agency won the Grand Prix – Agency of the Year at the NEXT Awards Asia Pacific 2025, along with several other accolades including Most Innovative Agency Team of the Year.

Watch

NEXT Awards 2025 | Interview with Beeline Now Consulting Services, Inc.

At the NEXT Awards Philippines 2025 and NEXT Awards Asia Pacific 2025 by MARKETECH APAC, we catch up with Issa Palo-Aviles, Co-founder and COO of Beeline Now Consulting Services, Inc. The agency earned Bronze for Most Innovative B2B Marketing Agency of the Year at the NEXT Awards Asia Pacific 2025 and clinched a couple more awards at the NEXT PH 2025, underscoring their excellence and growing influence.

Watch