MARKETECH APAC, in partnership with Braze, presents ‘Guide to Elevate Your Customer Engagement Strategies’ which offers over 40 campaign ideas on activating, monetizing, and retaining consumers.
With the unprecedented dependence on digital apps today, consumers' expectations towards brands have also skyrocketed.
For this month's top stories, Thailand makes an inaugural entry while the industry of career coaching is also seen turning heads this month.
MARKETECH Mondays feat. Singapore Institute of Technology’s deputy director for corporate communications, Royson Poh
For a new episode of MARKETECH Mondays, we sat down with SIT's Royson Poh who shared how a banking background helped him navigate the waters of marketing.
MARKETECH Spotlight: How a PH-made esports super app is bringing every stakeholder into one united esports community
In the latest episode of MARKETECH Spotlight, we put the focus on KALARO, the esports super app developed by a Filipino tech team – its vision and misson to the esports community.
The joint venture's name takes inspiration from the Greek word Kairos, which means ‘right time for opportunity’.
The report from Zendesk shows how APAC businesses ought to improve their CX investment amid challenges brought by the pandemic.
The Housing Industry Association aimed to provide a connected digital experience to its member businesses across the country.
Financial services KVB Global Capital teams up with Xero to bolster cross-border settlements for SMEs
KVB Global Capital and Xero will be offering multi-currency cross-border payments with competitive exchange rate advantages.