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How data helps unlock new business revenue streams

Rohan Persaud | Jan 20, 2022

How have organisations used data analytics to defeat adversity and generate revenue?

What’s NEXT: How businesses and brands can thrive in metaverse

Cheelip Ong | Jan 20, 2022

Metaverse is going to take the world by storm. There's no better time than now to jump into this game-changing platform and leverage the ways it can amplify your brand's value.

What’s NEXT: Why brands must focus more on customer retention than acquisition this 2022

Shaina Teope | Jan 18, 2022

MoneySmart Managing Director David Harling advises brands to focus more on customer retention, as with the removal of cookies, acquisition strategies have grown to cost more.

Insight of The Year: InMobi’s 2021 report on mobile gaming in Indonesia

Shaina Teope | Jan 17, 2022

InMobi’s ‘Mobile Gaming Through the Pandemic and Beyond in Southeast Asia 2021’ is our Insight of The Year.

Why marketers should say no to ‘renting’ customer data

Billy Loizou | Jan 14, 2022

There is life after the death of the cookie, and the solution boils down to genuinely giving value to customers in order to kickstart data exchange.

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