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Partner Articles
Content creation on steroids: How Club Med scaled production, maintained brand consistency, and boosted efficiency across 11 markets
Dodging geopolitical challenges: How Kaspersky Lab increased its SEA, Greater China revenue following issues in Western markets
Samsung on launching context-driven programmatic advertising for enhanced targeted results
Recent Articles
- Indian Sign Language takes centre stage in rap-led campaign by Wondrlab and VerSeby Aliza Carmona
- M+C Saatchi Group Malaysia unveils rebrand, cultural power frameworkby Teddy Cambosa
- Formula 1 scores new partnership with Disney; to commence in 2026by Teddy Cambosa
- Club Med overhauls APAC leadership, taps Rachael Harding to lead ESAP regionby Aliza Carmona
- Ogilvy APAC unifies social marketing offerings under Social@Ogilvy bannerby Fatima Baduria
- 3Particle launches Malaysia’s first virtual production research and innovation centreby Teddy Cambosa
Marketing
Indian Sign Language takes centre stage in rap-led campaign by Wondrlab and VerSe
M+C Saatchi Group Malaysia unveils rebrand, cultural power framework
Formula 1 scores new partnership with Disney; to commence in 2026
Club Med overhauls APAC leadership, taps Rachael Harding to lead ESAP region
Ogilvy APAC unifies social marketing offerings under Social@Ogilvy banner
Samsung reimagines the TV experience with ‘Vision AI’ in new campaign by Cheil Seoul
Upcoming Events
Technology
3Particle launches Malaysia’s first virtual production research and innovation centre
Eagle Eye partners with global POS marketing technology company Ecrebo
PubMatic, Overtone partner to power open internet with contextual intelligence
R/GA unveils AI search optimisation platform to track brands’ visibility
Amperity launches AI-powered agent to unify brands’ customer data
Singapore Airlines to boost operations, customer experience with OpenAI partnership
Platforms
Half of high-income players positive about ads in mobile games: report
Samsung TV Plus expands K-Content offering with exclusive SM Entertainment partnership
AI platform Glu enters APAC region to streamline e-commerce content creation
APAC played big role in global gaming growth; mobile installs rose 4% YoY in 2024
Taboola extends partnership with New Zealand’s Otago Daily Times
Viu announces collaboration with Azuki to expand Web3-focused initiatives
SME
KL Wellness City, PUMM team up for wellness-driven productivity talk for entrepreneurs, corporates
Validus Group and Fintech Nation launch US$10m fund to boost SME financing in Thailand, Indonesia
DTI, DOT ink partnership to bolster MSMEs, tourism in PH
DTI, TikTok Shop launch program to empower Filipino MSMEs in e-commerce
Maybank, TikTok Shop announce collaboration to upskill ASEAN SMEs
What’s NEXT in Marketing: Here’s why going digital is vital for MSMEs to earn customer trust online
Tune in to
MARKETECH APAC Podcast
Your Ultimate Source for Marketing and Tech Insights Straight from the Industry Leaders!
Listen to the interview to find out more on the future of marketing in the programmatic advertising, mobile marketing, retail media network scenes and more!
Our guest, Liam McCartan, APAC VP of Sales at StackAdapt, shares insights on how AI-powered tools enhance real-time bidding, optimise ad performance, and streamline cross-channel campaign management. We also discuss key trends shaping 2025, including AI-driven fraud prevention, hyper-personalised targeting, and workflow automation.
Southeast Asia
M+C Saatchi Group Malaysia unveils rebrand, cultural power framework
3Particle launches Malaysia’s first virtual production research and innovation centre
LePub Singapore names Penny Sadlier as managing director; strengthens creative department with appointments
Agency Leadership Decoded: OMG Indonesia’s Rohan Mahajan on scaling local relevance through talent, tech, and cultural fluency
East Asia
Coca-Cola revives ‘Share a Coke’ campaign in China with persona-themed bottles
SK-II partners with rock band MAYDAY for 520 campaign celebrating genuine love in China
LUX’s new campaign tackles gender bias in names across China
Apple showcases iPhone 16 Pro’s cinematic prowess in 27-minute film by Hirokazu Kore-eda
ANZ
TEAM LEWIS Australia scores three technology client wins
IKEA Australia launches 360-degree brand campaign ‘Just the Start’ for 50th birthday
Stanley House Studios expands travel division with Sheraton, Amora wins
Around 42% of Aussies say they will stop buying US products in favour of local products
South Asia
Indian Sign Language takes centre stage in rap-led campaign by Wondrlab and VerSe
Canon India empowers a new generation of makers with ‘Go Beyond’ campaign
Punt Partners names Harsh Shah as managing director of Punt Creative
Flipkart’s new campaign with SW Network turns mall courtyard into giant doodle canvas
APAC
Club Med overhauls APAC leadership, taps Rachael Harding to lead ESAP region
Ogilvy APAC unifies social marketing offerings under Social@Ogilvy banner
Carro revitalises iconic ‘No Drama’ ad series in 10th anniversary campaign
Taboola ramps up APAC growth, appoints Shivani Pant to key leadership role
Global
Formula 1 scores new partnership with Disney; to commence in 2026
Samsung reimagines the TV experience with ‘Vision AI’ in new campaign by Cheil Seoul
‘HBO Max’ brand returns as Warner Bros. Discovery revamps streaming strategy
Half of high-income players positive about ads in mobile games: report
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