make snabbit a habit hayden scott
Julian Bartolome
make snabbit a habit hayden scott
Marketing Featured APAC
From campaigns to culture: How VIRTUE Asia’s Hayden Scott is redefining brand awareness via habit-forming creativity
June 30, 2026
Julian Bartolome
Building brand awareness has long been one of marketing’s biggest priorities, but in today’s attention economy, awareness alone is becoming increasingly difficult to sustain. With consumers constantly...
WNMY 2026 featured image
Marketing Featured Southeast Asia
Fourth edition of 'What's NEXT in Marketing: Malaysia 2026' unveils first wave of speakers
| June 24, 2026
By Aliza Carmona
Featured Image WNID 2026
Marketing Featured Southeast Asia
‘What’s NEXT in Marketing: Indonesia 2026’ third edition announces first speaker lineup and trend-led sessions
| June 17, 2026
By Aliza Carmona
Blessie Cruz steps down as 2GO Group Inc
Marketing Featured Southeast Asia
Blessie Cruz reflects on transformation journey, wraps up tenure as 2GO’s Retail Head
| June 15, 2026
By Lyene Marie Darang
AAA finalists article FI
Marketing Featured APAC
MARKETECH APAC announces finalists for inaugural Advertising Awards Asia Pacific 2026
| June 11, 2026
By Aliza Carmona
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MarketingAPAC

OREO unveils limited-edition BTS cookie to power new fan-focused campaign 

BY Julian Bartolome | June 9, 2026
MarketingSoutheast Asia

DDB MNL rebrands as Alab MNL, ushering in new creative era

BY Sharona Nicole Semilla | June 26, 2026
MarketingFeaturedSoutheast Asia

Blessie Cruz reflects on transformation journey, wraps up tenure as 2GO’s Retail Head

BY Lyene Marie Darang | June 15, 2026

Partner Articles

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MarketingPartnersAPAC

FIFA World Cup: How sports and events can win fans with marketing tech

BY MARKETECH APAC | July 2, 2026
TechnologyPartnersAPAC

Only half of APJ employees feel AI-ready as leadership confidence outpaces workforce capability

BY Aliza Carmona | June 16, 2026
Trading in 2026: What platforms like Versus Trade are doing differently
PlatformsPartnersSoutheast Asia

Trading in 2026: What platforms like Versus Trade are doing differently

BY MARKETECH APAC | June 16, 2026

Recent Articles

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Marketing

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MarketingSoutheast Asia

L’Oréal expands global refill campaign with 18 brands to drive sustainable beauty adoption

BY Sharona Nicole Semilla | July 6, 2026
Manila, Philippines – L'Oréal Groupe has launched the third and largest edition of its global #JoinTheRefillMovement campaign, bringing together 18 brands, four business divisions and 28 refillable products in an effort to make refillable beauty more accessible and mainstream. Timed to coincide with World Refill Day 2026, the campaign aims to encourage consumers to adopt...READ MORE
MarketingSoutheast Asia

GO Communications puts rescue animals centre stage in ‘Furry Forecast’ football campaign

BY Julian Bartolome | July 6, 2026
MarketingSoutheast Asia

Enterprise Singapore campaign reframes standards as a driver of business growth via TSLA

BY Sharona Nicole Semilla | July 6, 2026
MarketingAPAC

We. Communications appoints Arif Rajab, elevates Brian Keenan to lead APAC advisory teams

BY Sharona Nicole Semilla | July 6, 2026
MarketingSoutheast Asia

Sentosa unveils next phase of Greater Sentosa Master Plan with Brani expansion, new island attractions

BY Sharona Nicole Semilla | July 6, 2026
MarketingSouth Asia

Soneva redefines mindful approach to luxury hospitality with new  ‘Bare Luxury’ launch 

BY Julian Bartolome | July 6, 2026

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2026
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10
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Retail & E-Commerce Innovation Marketing & Tech Summit Philippines 2026
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Retail & E-commerce Excellence Awards Asia Pacific 2026
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Empowered Women Awards 2026
Oct
21
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Retail & E-Commerce Innovation Marketing & Tech Summit Malaysia 2026
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Technology

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TechnologyEast Asia

AS Watson appoints 31 global tech partners to accelerate AI-powered O+O transformation

BY Aliza Carmona | July 6, 2026
Hong Kong – International health and beauty retailer AS Watson Group has strengthened its technology ecosystem with the appointment of 31 global strategic technology partners to support the next phase of its AI-powered O+O (offline-plus-online) transformation. The appointments were announced at Technology Partner Day 2026 as part of AS Watson's ongoing efforts to expand its...READ MORE
TechnologySoutheast Asia

Samsung launches education programme to support digital learning in Philippine schools

BY Sharona Nicole Semilla | July 3, 2026
TechnologySoutheast Asia

Globe Business launches Gemini Enterprise for Customer Experience to help firms turn service into growth

BY Sharona Nicole Semilla | June 25, 2026
TechnologyGlobal

WPP Enterprise Solutions teams up with AWS to help brands scale agentic AI across marketing, commerce 

BY Julian Bartolome | June 19, 2026
TechnologyGlobal

Integral Ad Science rolls out Quality Connect within IAS Pulse publisher platform

BY Aliza Carmona | June 19, 2026
TechnologySoutheast Asia

Sinch puts World Cup managers’ clichés to the test with new AI-powered xC Tracker

BY Julian Bartolome | June 17, 2026

Platforms

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PlatformsSoutheast Asia

Mulia Hotels & Resorts introduces enhanced mobile app to simplify resort stays

BY Julian Bartolome | July 6, 2026
Indonesia — Mulia Hotels & Resorts has launched an enhanced version of its mobile app, giving guests a more personalised and convenient way to plan, manage, and enjoy their stay through a single digital platform. Designed to support guests before arrival and throughout their visit, the updated app brings together key resort services, allowing users...READ MORE
PlatformsSoutheast Asia

Collective Perspectives appoints 8traordinary to develop inclusive creative gig platform CO3

BY Aliza Carmona | July 2, 2026
PlatformsGlobal

Facebook Creator Studio returns with AI-powered tools to simplify creator growth

BY Julian Bartolome | June 29, 2026
PlatformsSoutheast Asia

GIGIL Phnom Penh puts a cheeky spin on Cannes with new ‘Cannes Bodia’ website

BY Julian Bartolome | June 26, 2026
PlatformsAPAC

Agoda introduces new travel features focused on real-time updates and booking convenience

BY Aliza Carmona | June 25, 2026
PlatformsGlobal

Sea, OpenAI deepen partnership to bring AI-powered shopping to Shopee users

BY Sharona Nicole Semilla | June 24, 2026

SME

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SMESoutheast Asia

Lazada relaunches ‘LazGrow Together’, expands government partnerships to accelerate MSME growth

BY Sharona Nicole Semilla | June 30, 2026
Manila, Philippines – Lazada Philippines is strengthening its support for Filipino micro, small, and medium enterprises (MSMEs) through the relaunch of its LazGrow Together campaign and expanded partnerships with government agencies aimed at accelerating digital business growth. The renewed initiative positions Lazada as more than an e-commerce platform, but as a long-term growth partner that...READ MORE
SMESoutheast Asia

Alpha Story brings AI-driven marcomms platform to power Indonesia’s growing MSME market  

BY Julian Bartolome | June 22, 2026
SMESoutheast Asia

Umasenso launches ‘Integrated Marketing System’ for Philippine service businesses

BY Sharona Nicole Semilla | June 1, 2026
SMESoutheast Asia

GCash named official partner for 48th ASEAN Summit, promotes digital financial inclusion

BY Lyene Marie Darang | May 20, 2026
TrafficGuard introduces automated tool to protect SME Google Ads budgets from invalid traffic
TechnologySMEGlobal

TrafficGuard introduces automated tool to protect SME Google Ads budgets from invalid traffic

BY Teddy Cambosa | May 19, 2026
SMESoutheast Asia

Globe Business partners Felipe & Sons to support digital growth in Philippine grooming market

BY Sharona Nicole Semilla | April 30, 2026

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MARKETECH APAC Podcast

Your Ultimate Source for Marketing and Tech Insights Straight from the Industry Leaders!

Spotify Podcast
In this episode of What’s NEXT in Marketing: Interviews 2025, we sat down with Sam Pattison – Managing Director for Asia Pacific at Teads – to talk about the future of digital advertising in a post-merger era with Outbrain.
In this episode of What’s NEXT in Marketing: Interviews 2025, we spoke to Asnawi Jufrie – VP and General Manager, SEA at SleekFlow – about how conversational AI is redefining customer engagement across Southeast Asia.

Southeast Asia

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MarketingSoutheast Asia

L’Oréal expands global refill campaign with 18 brands to drive sustainable beauty adoption

BY Sharona Nicole Semilla | July 6, 2026
Manila, Philippines – L'Oréal Groupe has launched the third and largest edition of its global #JoinTheRefillMovement campaign, bringing together 18 brands, four business divisions and 28 refillable products in an effort to make refillable beauty more accessible and mainstream. Timed to coincide with World Refill Day 2026, the campaign aims to encourage consumers to adopt...READ MORE
MarketingSoutheast Asia

GO Communications puts rescue animals centre stage in ‘Furry Forecast’ football campaign

BY Julian Bartolome | July 6, 2026
MarketingSoutheast Asia

Enterprise Singapore campaign reframes standards as a driver of business growth via TSLA

BY Sharona Nicole Semilla | July 6, 2026
PlatformsSoutheast Asia

Mulia Hotels & Resorts introduces enhanced mobile app to simplify resort stays

BY Julian Bartolome | July 6, 2026

East Asia

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TechnologyEast Asia

AS Watson appoints 31 global tech partners to accelerate AI-powered O+O transformation

BY Aliza Carmona | July 6, 2026
Hong Kong – International health and beauty retailer AS Watson Group has strengthened its technology ecosystem with the appointment of 31 global strategic technology partners to support the next phase of its AI-powered O+O (offline-plus-online) transformation. The appointments were announced at Technology Partner Day 2026 as part of AS Watson's ongoing efforts to expand its...READ MORE
MarketingEast Asia

Apple China renews iPhone privacy campaign with Yue Yunpeng

BY Sharona Nicole Semilla | July 3, 2026
MarketingEast Asia

Omnicom Health Hong Kong turns cultural storytelling into HPV vaccination awareness campaign

BY Sharona Nicole Semilla | July 2, 2026
MarketingEast Asia

China claims 5 spots in world’s top 10 real estate brands despite 29% brand value decline: report

BY Sharona Nicole Semilla | July 1, 2026

ANZ

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MarketingANZ

Spin Master appoints Havas Media as ANZ media agency of record

BY Sharona Nicole Semilla | July 6, 2026
Australia – Havas Media has been appointed media agency of record for global children's entertainment company Spin Master following a competitive pitch. Under the appointment, Havas Media will oversee media strategy, planning and buying across Australia and New Zealand for Spin Master's portfolio of brands, including Bitzee, PAW Patrol, Hatchimals, Melissa & Doug, Rubik's Cube,...READ MORE
MarketingANZ

Telstra champions free payphone access through new campaign via Bear Meets Eagle On Fire, +61

BY Julian Bartolome | July 3, 2026
MarketingANZ

Pinterest taps communications veteran Julie Henderson as VP, CCO

BY Julian Bartolome | July 3, 2026
MarketingANZ

Honda Australia asks ‘Why drive a tractor?’ in new ZR-V campaign via Special

BY Sharona Nicole Semilla | July 3, 2026

South Asia

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MarketingSouth Asia

Soneva redefines mindful approach to luxury hospitality with new  ‘Bare Luxury’ launch 

BY Julian Bartolome | July 6, 2026
Maldives — Soneva has unveiled ‘Bare Luxury,’ a new brand philosophy that reflects the resort group’s next chapter in luxury hospitality, as travellers increasingly seek purposeful, immersive, and wellbeing-focused experiences. Beyond repositioning the brand, Bare Luxury builds on Soneva’s foundational 1995 principles by removing unnecessary distractions to place greater emphasis on nature, connection, wellbeing, and...READ MORE
MarketingSouth Asia

Flipkart taps viral buffalo Don to front GOAT Sale campaign with a dose of ‘Bhains of Luck’

BY Julian Bartolome | July 1, 2026
MarketingSouth Asia

Laqshya Media Group appoints Bharat Bhushan Kedia as national planning and buying head

BY Sharona Nicole Semilla | July 1, 2026
MarketingSouth Asia

Omnicom Media India expands connected advertising through new JioStar partnership

BY Julian Bartolome | June 30, 2026

APAC

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MarketingAPAC

We. Communications appoints Arif Rajab, elevates Brian Keenan to lead APAC advisory teams

BY Sharona Nicole Semilla | July 6, 2026
Singapore – We. Communications has strengthened its advisory capabilities across Asia-Pacific with two senior leadership appointments, naming Arif Rajab as Managing Director of Corporate Advisors and promoting Brian Keenan to Managing Director of AI & Data Advisors. The appointments expand the agency's regional advisory offering, which spans corporate reputation, AI and data, financial communications, public...READ MORE
MarketingAPAC

VaynerMedia appoints Mark Turner as Head of Media for APAC

BY Aliza Carmona | July 6, 2026
MarketingAPAC

Veeam appoints Mika Yamamoto to oversee global marketing, customer AI strategy

BY Sharona Nicole Semilla | July 3, 2026
MarketingAPAC

Most branded ads are forgotten despite billions in marketing spend, study finds

BY Sharona Nicole Semilla | July 2, 2026

Global

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MarketingGlobal

High engagement doesn’t guarantee ROI, creator marketing effectiveness: report 

BY Julian Bartolome | June 29, 2026
Sydney, Australia — Only 6% of branded creator content successfully delivers both strong audience engagement and meaningful brand-building, highlighting the limitations of relying on platform engagement metrics to measure campaign success. The findings come from Kantar’s newly released ‘The Creator Game Plan’ report, which analysed more than 15,000 branded creator assets across TikTok, Instagram, and...READ MORE
PlatformsGlobal

Facebook Creator Studio returns with AI-powered tools to simplify creator growth

BY Julian Bartolome | June 29, 2026
MarketingGlobal

Pinterest, SM Entertainment collaborate on exclusive Hearts2Hearts inspiration boards

BY Aliza Carmona | June 29, 2026
PlatformsGlobal

Sea, OpenAI deepen partnership to bring AI-powered shopping to Shopee users

BY Sharona Nicole Semilla | June 24, 2026

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EVENTS HIGHLIGHTS


NEXT Awards Philippines 2025 & NEXT Awards Asia Pacific 2025

The NEXT Awards 2025 by MARKETECH APAC brought together the region’s leading brands, agencies, and tech innovators celebrating innovation, strategic excellence, and digital transformation across Asia Pacific..

Watch


Marketing Technology Awards 2025

The Marketing Technology Awards 2025 by MARKETECH APAC celebrated the trailblazers redefining marketing through technology and innovation.

Watch

EXCLUSIVE INTERVIEWS


NEXT Awards 2025 | Interview with THE SHOUT GROUP/FCB SHOUT

At the NEXT Awards Asia Pacific 2025 by MARKETECH APAC, Rei Fortes speaks with Shaun Tay, Co-Owner and CEO of The Shout Group / FCB SHOUT, whose agency won the Grand Prix – Agency of the Year at the NEXT Awards Asia Pacific 2025, along with several other accolades including Most Innovative Agency Team of the Year.

Watch

NEXT Awards 2025 | Interview with Beeline Now Consulting Services, Inc.

At the NEXT Awards Philippines 2025 and NEXT Awards Asia Pacific 2025 by MARKETECH APAC, we catch up with Issa Palo-Aviles, Co-founder and COO of Beeline Now Consulting Services, Inc. The agency earned Bronze for Most Innovative B2B Marketing Agency of the Year at the NEXT Awards Asia Pacific 2025 and clinched a couple more awards at the NEXT PH 2025, underscoring their excellence and growing influence.

Watch