MARKETECH APAC marks first anniversary, unveils new logo
The platform that was borne at the height of the pandemic proudly grew into more than just a provider of news, creating spaces to bring about the most relevant and crucial conversations and dialogue in the industry.
Omnichannel retail strategies in the era of connected experiences
At any touchpoint, when the customer finds for you, and you're not there, it can lead to long-term consequences to your brand value. Here's what you can do.
What the education space is making possible that it hasn’t prior to new normal: APAC universities’ panel discussion
The stronger focus on the remote setup has opened up a slew of opportunities such as making attending possible to those that are physically challenged.
MARKETECH APAC’s top 5 stories for April: A data and AI company takes number 1 spot
The top stories for this month are all about introducing trailblazers in the area of e-commerce, gaming, media planning and digital content. Take a look.
Virtual influencers – are they all they’re cracked up to be?
Non-human influencers are rising in popularity, but what do they really offer that their breathing counterparts haven't in their ambassadorship?
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India’s ad watchdog names new creative partner to amp up campaign efforts
ASCI has chosen independent and integrated agency Infectious Advertising to manage its marketing and promotional efforts.
This new SG joint venture aims to prep brands on China market’s reopening
Aleta Planet and Fooya, through the joint venture AP Studios, will help Singaporean businesses equip with tools that will cater to the reopening of the China market.
Bukalapak targets gaming inclusivity in Indonesia through itemku partnership
Bukalapak and itemku will aim to raise accessibility efforts in the gaming industry scene in Indonesia through a recent partnership.
Huawei Malaysia inks partnership with Vita Media to bolster SME digitalization
The collaboration between Huawei Technologies and Vita Media aims to scale up the digitalization of SMEs in Malaysia.
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