How the New Zealand on-ground activation scene aims to regain momentum in a post-pandemic time
MarketingFeaturedANZ

How the New Zealand on-ground activation scene aims to regain momentum in a post-pandemic time

BY Teddy Cambosa | September 8, 2023
The pandemic-induced era of virtual interactions highlighted the undeniable value of technology in bridging gaps and sustaining connections. Yet, it also illuminated the limitations of the digital realm, underscoring the irreplaceable authenticity of in-person interactions. On-ground activations serve as a counterbalance to the digital fatigue that many experience during prolonged periods of isolation. Furthermore, the...READ MORE
Malaysia welcomes MARKETECH APAC's 'What’s NEXT' hybrid conference, fostering dialogue on marketing's future
MarketingFeaturedSoutheast Asia

Malaysia welcomes MARKETECH APAC’s ‘What’s NEXT’ hybrid conference, fostering dialogue on marketing’s future

BY Brandon Yulolo | August 29, 2023
Industry leaders unite to discuss AI's role in achieving seamless customer experiences
MarketingFeaturedAPAC

Industry leaders unite to discuss AI’s role in achieving seamless customer experiences

BY Aliza Carmona | August 29, 2023
The Indonesian on-ground activation status quo: merging cultural differences and modern interaction strategies
MarketingFeaturedSoutheast Asia

The Indonesian on-ground activation status quo: merging cultural differences and modern interaction strategies

BY Teddy Cambosa | August 11, 2023
How to future-proof customer engagement strategies via AI: SEA marketing leaders impart insights on how to execute it properly
MarketingFeaturedAPAC

How to future-proof customer engagement strategies via AI: SEA marketing leaders impart insights on how to execute it properly

BY Teddy Cambosa | August 8, 2023
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Outstanding women leaders in marketing industry heralded at MARKETECH APAC’s first-ever ‘Empowered Women Awards 2023’
MarketingFeaturedAPAC

Outstanding women leaders in marketing industry heralded at MARKETECH APAC’s first-ever ‘Empowered Women Awards 2023’ 

BY MARKETECH APAC | June 28, 2023
Acquisition of the Year: ADK’s acquisition of Rage Communications
Main FeatureMarketingAPAC

Acquisition of the Year: ADK’s acquisition of Rage Communications

BY Maureen Basa | January 12, 2023
‘Lucky Me’ noodle brand banned in several European countries
MarketingFeaturedSoutheast Asia

‘Lucky Me’ noodle brand banned in several European countries 

BY Teddy Cambosa | July 7, 2022

Partners Articles

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How AirAsia leveraged the flexibility of programmatic DOOH campaign to unveil irresistible offers in Malaysia
MarketingPartnersSoutheast Asia

The 7-week travel campaign: How AirAsia tapped programmatic DOOH to encourage travel during peak season

BY Teddy Cambosa | September 1, 2023
McDonald's Moving Walls
MarketingPartnersSoutheast Asia

McDonald’s uses dynamic DOOH to unlock deals based on real-time weather conditions in the Philippines

BY Teddy Cambosa | July 28, 2023
MarketingPartnersSoutheast Asia

AirAsia soars with programmatic DOOH: unlocking 7 million free seats promotion

BY Teddy Cambosa | July 4, 2023

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MarketingSoutheast Asia

Fintech firms dominate 2023 list of top start-up companies in Singapore: report

BY Aliza Carmona | September 29, 2023
Singapore – Eight start-up companies in fintech or fintech-related businesses occupied the spot in the latest ‘2023 LinkedIn Top 10 Singapore Startups List’, showing the rising trend of fintech firms in the country. The list is based on the data analysed by Linkedin, covering the areas of employee growth, jobseeker interest, member agreement, and start-ups’...READ MORE
Viddsee co-founder Derek Tan steps down from executive role
MarketingSoutheast Asia

Viddsee co-founder Derek Tan steps down from executive role

BY Brandon Yulolo | September 29, 2023
Epic Games lays off 16% of workforce
MarketingGlobal

Epic Games lays off 16% of workforce

BY Teddy Cambosa | September 29, 2023
Singapore witnesses growing AI-driven job market: report
MarketingSoutheast Asia

Singapore witnesses growing AI-driven job market: report

BY Teddy Cambosa | September 29, 2023
MarketingSoutheast Asia

Nativex named official marketing agent for Baidu

BY Gian Japsay | September 29, 2023
MarketingGlobal

LG reminds everyone to embrace optimism in new ‘Life’s Good’ global campaign

BY Aliza Carmona | September 29, 2023

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CX Revolution: Leveraging AI Tech for Seamless Customer Experience

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TechnologySoutheast Asia

Naga DDB Tribal partners with OK Tomorrow to bring industry-first generative AI certification to Malaysia

BY Aliza Carmona | September 29, 2023
Malaysia – Advertising agency Naga DDB Tribal has unveiled its first-ever generative AI certification programme that invigorates creativity within its agency team in partnership with US-based business innovation and inspiration consultancy OK Tomorrow. The AI masterclass for creative excellence is expected to be a game-changer for the creative agency. The 9-week mandatory training programme will...READ MORE
PhilHealth ransomware attacks spells alarming dip on PH’s digital quality of life
TechnologySoutheast Asia

PhilHealth ransomware attacks spells alarming dip on PH’s digital quality of life

BY Teddy Cambosa | September 29, 2023
OpenX to offer contextual solutions for brands and agencies with new ‘ConteX’ marketplace
TechnologyGlobal

OpenX to offer contextual solutions for brands and agencies with new ‘ConteX’ marketplace 

BY Brandon Yulolo | September 29, 2023
Good-Loop, Yahoo partner to minimise carbon emissions and address sustainability concerns
TechnologyGlobal

Good-Loop, Yahoo partner to minimise carbon emissions and address sustainability concerns

BY Brandon Yulolo | September 28, 2023
Google PH announces availability of generative AI skills development courses, new career certifications
TechnologySoutheast Asia

Google PH announces availability of generative AI skills development courses, new career certifications

BY Teddy Cambosa | September 28, 2023
Eagle Eye reveals major growth with APAC expansion, introduces upcoming AI offering
TechnologyAPAC

Eagle Eye reveals major growth with APAC expansion, introduces upcoming AI offering

BY Brandon Yulolo | September 27, 2023

Platforms

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Mobile spending on League of Legends: Wild Rift hits $1b
PlatformsGlobal

Mobile spending on League of Legends: Wild Rift hits $1b

BY Teddy Cambosa | September 29, 2023
Singapore – The popular mobile game League of Legends: Wild Rift, based on the League of Legends franchise, now officially joins the list of other multiplayer online battle arena (MOBA) games such as Mobile Legends and Arena of Valor that have crossed the$1b consumer spending milestone. This is according to the latest data from data.ai....READ MORE
PlatformsSoutheast Asia

Thunes broadens acceptance payment networks across five Southeast Asian countries

BY Aliza Carmona | September 28, 2023
Time spent on travel and transportation apps see record boom in summer 2023
PlatformsGlobal

Time spent on travel and transportation apps see record boom in summer 2023

BY Brandon Yulolo | September 28, 2023
Kumu, Google Cloud collaborate to build AI tools for content creation assistance
PlatformsSoutheast Asia

Kumu, Google Cloud collaborate to build AI tools for content creation assistance

BY Teddy Cambosa | September 27, 2023
PlatformsSoutheast Asia

Bumble partners with AWARE to make safer online dating ecosystem in Singapore

BY Aliza Carmona | September 27, 2023
Indonesia prohibits use of social media for e-commerce locally
PlatformsSoutheast Asia

Indonesia prohibits use of social media for e-commerce locally

BY Teddy Cambosa | September 26, 2023

SME

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Malaysia’s Securities Commission, SME Corp sign MoU to create 200 capital market-ready MSMEs
SMESoutheast Asia

Malaysia’s Securities Commission, SME Corp sign MoU to create 200 capital market-ready MSMEs

BY Brandon Yulolo | September 28, 2023
Kuala Lumpur, Malaysia – The Securities Commission Malaysia (SC) and SME Corporation Malaysia (SME Corp) have partnered up, signing a Memorandum of Understanding (MoU) to create about 200 capital market ready micro, small and medium enterprises (MSMEs) by 2026. The three-year MoU paves the way for mutual cooperation in building a strong pipeline of capital...READ MORE
MediaOne Business Group announces PSG accreditation to help boost SMEs in Singapore
SMESoutheast Asia

MediaOne Business Group announces PSG accreditation to help boost SMEs in Singapore

BY Brandon Yulolo | September 13, 2023
Workato to onboard 1,500 SG SMEs for digital automation offering alongside IMDA, tech partners
SMESoutheast Asia

Workato to onboard 1,500 SG SMEs for digital automation offering alongside IMDA, tech partners

BY Teddy Cambosa | August 25, 2023
Plug and Play, Enterprise Singapore to launch US accelerator for SG startups
SMESoutheast Asia

Plug and Play, Enterprise Singapore to launch US accelerator for SG startups

BY Brandon Yulolo | August 11, 2023
SMESoutheast Asia

BSN partners with Visa to boost e-commerce amongst micro-SMEs in Malaysia

BY Aliza Carmona | August 8, 2023
SMESoutheast Asia

GrabAds launches marketing platform to aid SEA MSMEs create sales-driven marketing campaigns

BY Teddy Cambosa | July 17, 2023

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In this episode of the What’s NEXT 2023 Interview series, we talked to JJ Eastwood, managing director at Carousell Media Group, who discussed the growth of CMG as well as the benefits of advertising on the many different channels available to marketers through retail media networks.
In our third episode of What’s NEXT 2023 Interview series, we sat down with The Hong Kong Jockey Club’s head of IT digital & channels solutions, Chirag Desai to talk about how the brand evolved throughout its digital experience journey.

Southeast Asia

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TechnologySoutheast Asia

Naga DDB Tribal partners with OK Tomorrow to bring industry-first generative AI certification to Malaysia

BY Aliza Carmona | September 29, 2023
Malaysia – Advertising agency Naga DDB Tribal has unveiled its first-ever generative AI certification programme that invigorates creativity within its agency team in partnership with US-based business innovation and inspiration consultancy OK Tomorrow. The AI masterclass for creative excellence is expected to be a game-changer for the creative agency. The 9-week mandatory training programme will...READ MORE
PhilHealth ransomware attacks spells alarming dip on PH’s digital quality of life
TechnologySoutheast Asia

PhilHealth ransomware attacks spells alarming dip on PH’s digital quality of life

BY Teddy Cambosa | September 29, 2023
MarketingSoutheast Asia

Fintech firms dominate 2023 list of top start-up companies in Singapore: report

BY Aliza Carmona | September 29, 2023
Viddsee co-founder Derek Tan steps down from executive role
MarketingSoutheast Asia

Viddsee co-founder Derek Tan steps down from executive role

BY Brandon Yulolo | September 29, 2023

East Asia

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Ford celebrates global 120th anniversary in China with a moving campaign film
MarketingEast Asia

Ford celebrates global 120th anniversary in China with a moving campaign film

BY Brandon Yulolo | September 26, 2023
Shanghai, China – Marking its 120-year anniversary as a global automotive manufacturer, Ford, in partnership with advertising company Wieden+Kennedy Shanghai, launched the ‘Wild At Heart’ campaign, featuring its iconic vehicles such as the Ford Mustang, Ford Bronco, and the Ford Explorer Timberline. In showcasing how Ford adds adrenaline to everyone’s wild side, Wieden+Kennedy Shanghai created...READ MORE
GumGum furthers Japan investment, taps Kenzo Selby as new managing director
MarketingEast Asia

GumGum furthers Japan investment, taps Kenzo Selby as new managing director

BY Brandon Yulolo | September 26, 2023
MarketingEast Asia

Starbucks invests in sustainable coffee production, unveils Coffee Innovation Park in China  

BY Aliza Carmona | September 19, 2023
MarketingEast Asia

Takashi Aoki appointed as representative director, president of McCann Erickson Japan, Craft Worldwide

BY Gian Japsay | September 15, 2023

ANZ

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MarketingANZ

Icon Agency makes senior appointments to boost presence and digital capabilities

BY Aliza Carmona | September 28, 2023
Canberra, Australia – Icon Agency has announced three senior appointments, with Dr. Jason Guo as the new chief technology officer, Andrew Mackay as executive director of digital, and Isaac Townsend as lead developer, to strengthen its presence and bolster its digital capabilities in Australia. The key appointments come as the agency continues its mission to...READ MORE
Around 73% of influencers take to Instagram to support Australian Indigenous Voice referendum
MarketingANZ

Around 73% of influencers take to Instagram to support Australian Indigenous Voice referendum

BY Brandon Yulolo | September 27, 2023
MarketingANZ

Johnnie Walker steps up AFLW campaign with boot collection inspired by women trailblazers via Leo Burnett

BY Aliza Carmona | September 26, 2023
MarketingANZ

The Works appointed to lead creative direction for Australian theme park Dreamworld

BY Aliza Carmona | September 25, 2023

South Asia

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Levi’s latest campaign celebrates moments of instincts that stay with us
MarketingSouth Asia

Levi’s latest campaign celebrates moments of instincts that stay with us

BY Teddy Cambosa | September 27, 2023
India – Popular apparel brand Levi’s in India has launched a new campaign titled ‘For Now, For A Lifetime’, which celebrates moments instincts and how they go onto be memories that stay with us, and ultimately shape each and every one of us. The campaign, featuring Indian actress Deepika Padukone, depicts her impromptu adventure becoming...READ MORE
Indian pharmaceutical company Lupin acquires five brands under Menarini, to expand local portfolio
MarketingSouth Asia

Indian pharmaceutical company Lupin acquires five brands under Menarini, to expand local portfolio

BY Teddy Cambosa | September 26, 2023
MarketingSouth Asia

Luxury furniture brand VANTO appoints Hotcult as creative and digital agency 

BY Gian Japsay | September 26, 2023
MarketingSouth Asia

Posterscope India names Pallavi Patil as new vice president for strategy

BY Aliza Carmona | September 25, 2023

APAC

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Eagle Eye reveals major growth with APAC expansion, introduces upcoming AI offering
TechnologyAPAC

Eagle Eye reveals major growth with APAC expansion, introduces upcoming AI offering

BY Brandon Yulolo | September 27, 2023
APAC – SaaS technology company Eagle Eye has released its audited results for the financial year, showcasing 36% group revenue growth, and significant international revenue expansion driven by the US (129%) and APAC (56%), including its first customer in Singapore.This is in line with the Eagle Eye’s continued expansions in the UK, Taiwan, and Australia,...READ MORE
TechnologyAPAC

Large number of Asian consumers seek unified hub to manage subscriptions amidst overwhelming rise of services

BY Aliza Carmona | September 26, 2023
Cathay rolls out premium travel lifestyle brand in campaign that celebrates passion for travel
MarketingAPAC

Cathay rolls out premium travel lifestyle brand in campaign that celebrates passion for travel

BY Teddy Cambosa | September 22, 2023
Here’s how the Asian airline industry deals with social media stumbles amidst year of growth
MarketingAPAC

Here’s how the Asian airline industry deals with social media stumbles amidst year of growth

BY Teddy Cambosa | September 21, 2023

Global

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Epic Games lays off 16% of workforce
MarketingGlobal

Epic Games lays off 16% of workforce

BY Teddy Cambosa | September 29, 2023
Singapore – Global video games company Epic Games has announced that it is laying off around 16% of its workforce, amounting to around 830 employees. This follows after the company has sold its audio distribution platform Bandcamp to Sontradr, as well as the management team of SuperAwesome acquiring most of the company back from Epic...READ MORE
MarketingGlobal

LG reminds everyone to embrace optimism in new ‘Life’s Good’ global campaign

BY Aliza Carmona | September 29, 2023
OpenX to offer contextual solutions for brands and agencies with new ‘ConteX’ marketplace
TechnologyGlobal

OpenX to offer contextual solutions for brands and agencies with new ‘ConteX’ marketplace 

BY Brandon Yulolo | September 29, 2023
Mobile spending on League of Legends: Wild Rift hits $1b
PlatformsGlobal

Mobile spending on League of Legends: Wild Rift hits $1b

BY Teddy Cambosa | September 29, 2023

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Chirag Desai, Head of IT Digital Solutions, The Hong Kong Jockey Club

In our third episode of What’s NEXT 2023 Interview series, we sat with Chirag to talk about how the brand evolved throughout its digital experience journey.

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Preetham Nadig, Head of Product & Engineering, Digital & Data Solutions, Zuellig Pharma

In our next instalment of the What’s NEXT 2023 Interview Series, Preetham shared Zuellig Pharma’s meaningful digital transformation journey amidst the pandemic.

Watch

JJ Eastwood, Managing Director, Carousell Media Group

In this episode of What’s NEXT 2023 Interview Series, JJ discussed the growth of CMG and the benefits of advertising on the many different channels available to marketers through retail media networks.

Watch

What’s NEXT 2023: Metaverse Marketing Activations in APAC Webinar

Exploring the metaverse and its vast opportunities, the webinar also welcomed some of the industry’s brightest minds from Accenture Song, HSBC, Talkwalker, and Virtue Worldwide to discuss the challenges, opportunities, what consumers are saying, and what’s NEXT in 2023 for metaverse marketing activations.

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