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Partner Articles
FIFA World Cup: How sports and events can win fans with marketing tech
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Recent Articles
- Sanrio goes beyond merch with gaming, anime bets to build next phase of global IP growth
by Sharona Nicole Semilla - Netflix brings FIFA World Cup game to TVs with mobile-powered play
by Sharona Nicole Semilla - Watsons teams up with Pantone to introduce signature ‘Watsons Evergreen’ colour across 16 markets
by Sharona Nicole Semilla - Panhead unveils ‘Beer, Engineered’ brand platform, premium packaging refresh with Weave
by Sharona Nicole Semilla - Vodafone turns unanswered texts into giant public murals in new campaign via Howatson+Company
by Julian Bartolome - Swift Foods Philippines brings the ‘Angge Multiverse’ to life in new campaign by Leron Leron Sinta
by Sharona Nicole Semilla
Marketing
Sanrio goes beyond merch with gaming, anime bets to build next phase of global IP growth
Netflix brings FIFA World Cup game to TVs with mobile-powered play
Watsons teams up with Pantone to introduce signature ‘Watsons Evergreen’ colour across 16 markets
Panhead unveils ‘Beer, Engineered’ brand platform, premium packaging refresh with Weave
Vodafone turns unanswered texts into giant public murals in new campaign via Howatson+Company
Swift Foods Philippines brings the ‘Angge Multiverse’ to life in new campaign by Leron Leron Sinta
Upcoming Events
Technology
Sunway Malls brings AI, IoT and 5G together in Malaysia’s first smart malls initiative
Southeast Asia emerges as one of Gemini’s fastest-growing regions: report
Leap expands APAC event technology offerings following Ticketbooth rebrand
Amperity named leader in Snowflake’s Modern Marketing Data Stack report
AS Watson appoints 31 global tech partners to accelerate AI-powered O+O transformation
Samsung launches education programme to support digital learning in Philippine schools
Platforms
South Korea fines TikTok USD $7M over unlawful ad data collection
So Drama!, TVBI enter strategic partnership to expand Cantonese content access
Esplanade consolidates digital experience with new platform by Vertis
Rakuten Viber brings ChatGPT into messaging app through OpenAI partnership
Mulia Hotels & Resorts introduces enhanced mobile app to simplify resort stays
Collective Perspectives appoints 8traordinary to develop inclusive creative gig platform CO3
SME
Hong Kong SMEs accelerate AI adoption as Northern Metropolis opens new opportunities: report
Lazada relaunches ‘LazGrow Together’, expands government partnerships to accelerate MSME growth
Alpha Story brings AI-driven marcomms platform to power Indonesia’s growing MSME market
Umasenso launches ‘Integrated Marketing System’ for Philippine service businesses
GCash named official partner for 48th ASEAN Summit, promotes digital financial inclusion
TrafficGuard introduces automated tool to protect SME Google Ads budgets from invalid traffic
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Your Ultimate Source for Marketing and Tech Insights Straight from the Industry Leaders!
Southeast Asia
Swift Foods Philippines brings the ‘Angge Multiverse’ to life in new campaign by Leron Leron Sinta
The Clan powers launch of PJ Collective’s integrated wellness experience throug brand ecosystem
Mutant expands sports portfolio with Singapore Tennis Open, HSBC SVNS wins
Yili spotlights Cremo’s role in Thai youth culture through new global campaign
East Asia
Watsons teams up with Pantone to introduce signature ‘Watsons Evergreen’ colour across 16 markets
South Korea fines TikTok USD $7M over unlawful ad data collection
Macao Tourism Office teams up with Flyday HK for running-themed city campaign
Hong Kong SMEs accelerate AI adoption as Northern Metropolis opens new opportunities: report
ANZ
Panhead unveils ‘Beer, Engineered’ brand platform, premium packaging refresh with Weave
Vodafone turns unanswered texts into giant public murals in new campaign via Howatson+Company
Bench Media appoints Andrea Samuel as Strategy Lead to strengthen growth advisory offering
The Y Australia appoints Think HQ to develop first national brand platform
South Asia
Havas Media Network India appoints Sparsh Ganguli as Head of Trading
VaynerMedia India expands leadership team to strengthen social-first offering
Samsung sparks the future of Galaxy foldables through new playful teaser series
Soneva redefines mindful approach to luxury hospitality with new ‘Bare Luxury’ launch
APAC
Cathay Pacific spotlights Asia’s coffee culture in new documentary with ANYDOKO Studios
Quantcast names Paul Sigaloff as APAC VP to accelerate AI advertising growth
GrowthOps Asia and Standard Chartered Bank HK take top honours at inaugural CMAA 2026
73% of Gen Z travellers plan up to six trips a year, reshaping travel loyalty programmes
Global
Sanrio goes beyond merch with gaming, anime bets to build next phase of global IP growth
Netflix brings FIFA World Cup game to TVs with mobile-powered play
Havas boosts sports marketing capabilities through SportVibes acquisition
FIFA turns a couch into the centrepiece of its gaming strategy for World Cup 2026
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EVENTS HIGHLIGHTS
NEXT Awards Philippines 2025 & NEXT Awards Asia Pacific 2025
The NEXT Awards 2025 by MARKETECH APAC brought together the region’s leading brands, agencies, and tech innovators celebrating innovation, strategic excellence, and digital transformation across Asia Pacific..
Marketing Technology Awards 2025
The Marketing Technology Awards 2025 by MARKETECH APAC celebrated the trailblazers redefining marketing through technology and innovation.
EXCLUSIVE INTERVIEWS
NEXT Awards 2025 | Interview with THE SHOUT GROUP/FCB SHOUT
At the NEXT Awards Asia Pacific 2025 by MARKETECH APAC, Rei Fortes speaks with Shaun Tay, Co-Owner and CEO of The Shout Group / FCB SHOUT, whose agency won the Grand Prix – Agency of the Year at the NEXT Awards Asia Pacific 2025, along with several other accolades including Most Innovative Agency Team of the Year.
NEXT Awards 2025 | Interview with Beeline Now Consulting Services, Inc.
At the NEXT Awards Philippines 2025 and NEXT Awards Asia Pacific 2025 by MARKETECH APAC, we catch up with Issa Palo-Aviles, Co-founder and COO of Beeline Now Consulting Services, Inc. The agency earned Bronze for Most Innovative B2B Marketing Agency of the Year at the NEXT Awards Asia Pacific 2025 and clinched a couple more awards at the NEXT PH 2025, underscoring their excellence and growing influence.







