Featured Image WNID 2026
Aliza Carmona
Featured Image WNID 2026
Marketing Featured Southeast Asia
‘What’s NEXT in Marketing: Indonesia 2026’ third edition announces first speaker lineup and trend-led sessions
June 17, 2026
Aliza Carmona
Indonesia – Indonesia’s digital economy continues to grow rapidly, driven by mobile-first consumers, social-led discovery, and the rise of creator-driven commerce. As content, community, and transactions...
Blessie Cruz steps down as 2GO Group Inc
Marketing Featured Southeast Asia
Blessie Cruz reflects on transformation journey, wraps up tenure as 2GO’s Retail Head
| June 15, 2026
By Lyene Marie Darang
AAA finalists article FI
Marketing Featured APAC
MARKETECH APAC announces finalists for inaugural Advertising Awards Asia Pacific 2026
| June 11, 2026
By Aliza Carmona
Agencies are not banks: Is Southeast Asia’s advertising industry facing a payment crisis?
Marketing Featured Southeast Asia
Agencies are not banks: Is Southeast Asia’s advertising industry facing a payment crisis?
| June 11, 2026
By Teddy Cambosa
First set of jury for second edition of ‘NEXT Awards Malaysia 2026’ announced, featuring top local marketing leaders
Marketing Featured Southeast Asia
First set of jury for second edition of ‘NEXT Awards Malaysia 2026’ announced, featuring top local marketing leaders
| June 11, 2026
By Teddy Cambosa
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MarketingAPAC

OREO unveils limited-edition BTS cookie to power new fan-focused campaign 

BY Julian Bartolome | June 9, 2026
MarketingFeaturedSoutheast Asia

Blessie Cruz reflects on transformation journey, wraps up tenure as 2GO’s Retail Head

BY Lyene Marie Darang | June 15, 2026
MarketingFeaturedSoutheast Asia

DDB Group Philippines rebrands as GGC Group Asia following global DDB retirement

BY Sharona Nicole Semilla | June 10, 2026

Partner Articles

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TechnologyPartnersAPAC

Only half of APJ employees feel AI-ready as leadership confidence outpaces workforce capability

BY Aliza Carmona | June 16, 2026
Trading in 2026: What platforms like Versus Trade are doing differently
PlatformsPartnersSoutheast Asia

Trading in 2026: What platforms like Versus Trade are doing differently

BY MARKETECH APAC | June 16, 2026
MarketingPartnersSoutheast Asia

Marketing and personalisation experts discuss the next phase of customer loyalty in the region

BY Aaron Crowe | June 9, 2026

Recent Articles

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Marketing

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MarketingANZ

Zitcha taps Pentaleap to help retailers turn media spend into margin growth

BY Sharona Nicole Semilla | June 19, 2026
Melbourne, Australia – Australian retail media platform Zitcha has announced a partnership with unified product ranking provider Pentaleap, in a move aimed at helping retailers align advertising decisions with the products most likely to drive sales and profitability. The collaboration seeks to address one of retail media's longstanding challenges: the disconnect between media metrics and...READ MORE
MarketingAPAC

Colgate Optic White Purple rolls out episodic influencer K-drama series

BY Aliza Carmona | June 19, 2026
MarketingAPAC

Nearly half of Asia Pacific travellers turn to AI for smarter travel planning: study  

BY Julian Bartolome | June 19, 2026
MarketingSoutheast Asia

Scoot swings into the skies with Spider-Man: Brand New Day-themed flights

BY Sharona Nicole Semilla | June 19, 2026
MarketingGlobal

Adobe and LinkedIn target marketing AI skills gap with global learning initiative

BY Aliza Carmona | June 19, 2026
MarketingEast Asia

Apple debuts new Mac film series spotlighting Chinese student creativity across campuses

BY Aliza Carmona | June 19, 2026

Upcoming Events

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What’s NEXT in Marketing: Singapore 2026
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What’s NEXT in Marketing: Malaysia 2026
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10
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CONFERENCE
Retail & E-Commerce Innovation Marketing & Tech Summit Philippines 2026
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Retail & E-commerce Excellence Awards Asia Pacific 2026
Dec
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Empowered Women Awards 2026
Oct
21
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2026
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Retail & E-Commerce Innovation Marketing & Tech Summit Malaysia 2026
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Marketing Technology Awards 2026
Nov
17
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Digital Experience Asia: Philippines 2026
Oct
08
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Digital Experience Asia: Indonesia 2026
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Technology

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TechnologyGlobal

WPP Enterprise Solutions teams up with AWS to help brands scale agentic AI across marketing, commerce 

BY Julian Bartolome | June 19, 2026
New York, U.S.A. — WPP Enterprise Solutions has signed a multi-year Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS), strengthening its ability to help enterprise brands move beyond AI experimentation and deploy production-ready generative and agentic AI across marketing, commerce, and customer experience. The collaboration is designed to help businesses operationalise AI at scale...READ MORE
TechnologyGlobal

Integral Ad Science rolls out Quality Connect within IAS Pulse publisher platform

BY Aliza Carmona | June 19, 2026
TechnologySoutheast Asia

Sinch puts World Cup managers’ clichés to the test with new AI-powered xC Tracker

BY Julian Bartolome | June 17, 2026
MarketingTechnologyGlobal

Disney Imagineering taps Adobe Firefly to transform sketches into attractions

BY Sharona Nicole Semilla | June 17, 2026
TechnologyPartnersAPAC

Only half of APJ employees feel AI-ready as leadership confidence outpaces workforce capability

BY Aliza Carmona | June 16, 2026
TechnologyANZ

Australian retailers accelerate AI investment despite customer data gaps, report finds

BY Sharona Nicole Semilla | June 11, 2026

Platforms

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PlatformsGlobal

SHOWBOX enters co-production deal with ReelShort for original short-form content

BY Sharona Nicole Semilla | June 16, 2026
Seoul, South Korea – ReelShort and Korean content studio SHOWBOX have entered into a co-production partnership to develop original short-form dramas for audiences worldwide, as both companies look to capitalise on the growing demand for vertical entertainment. Under the agreement, SHOWBOX will co-produce micro-dramas based on ReelShort's existing intellectual property, with plans to expand the...READ MORE
PlatformsGlobal

Pinterest expands creator monetisation tools with Amazon Storefront integration

BY Aliza Carmona | June 16, 2026
Trading in 2026: What platforms like Versus Trade are doing differently
PlatformsPartnersSoutheast Asia

Trading in 2026: What platforms like Versus Trade are doing differently

BY MARKETECH APAC | June 16, 2026
PlatformsAPAC

AppsFlyer launches web performance measurement to unify web and mobile attribution

BY Aliza Carmona | June 15, 2026
PlatformsEast Asia

More than half of Hong Kong viewers are streaming more than last year: report

BY Aliza Carmona | June 10, 2026
PlatformsSoutheast Asia

Ogury unveils agentic media planning solution SONA for persona-led advertising

BY Sharona Nicole Semilla | June 10, 2026

SME

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SMESoutheast Asia

Umasenso launches ‘Integrated Marketing System’ for Philippine service businesses

BY Sharona Nicole Semilla | June 1, 2026
Manila, Philippines – Philippine business growth platform Umasenso has launched a new integrated marketing system aimed at helping service businesses improve online visibility and better track which marketing efforts are actually driving customer inquiries and bookings. The new system combines websites, sales funnels, campaign management, and real-time performance tracking into a single platform, allowing businesses...READ MORE
SMESoutheast Asia

GCash named official partner for 48th ASEAN Summit, promotes digital financial inclusion

BY Lyene Marie Darang | May 20, 2026
TrafficGuard introduces automated tool to protect SME Google Ads budgets from invalid traffic
TechnologySMEGlobal

TrafficGuard introduces automated tool to protect SME Google Ads budgets from invalid traffic

BY Teddy Cambosa | May 19, 2026
SMESoutheast Asia

Globe Business partners Felipe & Sons to support digital growth in Philippine grooming market

BY Sharona Nicole Semilla | April 30, 2026
New SEEK campaign underscores importance of hiring the right candidate for small businesses
MarketingSMEANZ

New SEEK campaign underscores importance of hiring the right candidate for small businesses

BY Teddy Cambosa | April 16, 2026
SMESoutheast Asia

ADB, Fuse Financing sign USD$30m agreement to expand MSME credit access

BY Lyene Marie Darang | February 10, 2026

Tune in to

MARKETECH APAC Podcast

Your Ultimate Source for Marketing and Tech Insights Straight from the Industry Leaders!

Spotify Podcast
In this episode of What’s NEXT in Marketing: Interviews 2025, we sat down with Sam Pattison – Managing Director for Asia Pacific at Teads – to talk about the future of digital advertising in a post-merger era with Outbrain.
In this episode of What’s NEXT in Marketing: Interviews 2025, we spoke to Asnawi Jufrie – VP and General Manager, SEA at SleekFlow – about how conversational AI is redefining customer engagement across Southeast Asia.

Southeast Asia

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MarketingSoutheast Asia

Scoot swings into the skies with Spider-Man: Brand New Day-themed flights

BY Sharona Nicole Semilla | June 19, 2026
Singapore – Scoot is taking movie fandom to cruising altitude through a new collaboration with Sony Pictures' Spider-Man: Brand New Day. Running until 13 September 2026, the campaign transforms two Scoot aircraft—an Airbus A321neo and a Boeing 787 Dreamliner—into flying tributes to the iconic superhero, complete with exterior decals, Spider-Man headrest covers, and a specially...READ MORE
MarketingSoutheast Asia

Dentsu Indonesia rethinks digestive health marketing with behaviour-led campaign for Fibe Mini

BY Julian Bartolome | June 18, 2026
MarketingSoutheast Asia

Pizza Hut Singapore names Ailsa Tan as Director of Marketing and Food Innovation

BY Sharona Nicole Semilla | June 18, 2026
MarketingSoutheast Asia

KFC Malaysia celebrates parents’ sixth love language through ‘Love in Translation’ campaign

BY Julian Bartolome | June 18, 2026

East Asia

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MarketingEast Asia

Apple debuts new Mac film series spotlighting Chinese student creativity across campuses

BY Aliza Carmona | June 19, 2026
China – Apple has launched the latest chapter of its global Mac platform, “Great Ideas Start Here", timed with the start of the college academic year in China, as millions of students begin university and a new phase of their academic journey. The campaign centres on a 30-second hero film that follows five students across...READ MORE
MarketingEast Asia

Publicis Groupe JSK unveils Tokyo-based ‘Experience. Lab’ to support CX strategy and design transformation

BY Aliza Carmona | June 18, 2026
MarketingEast Asia

Visa brings FIFA World Cup excitement to Hong Kong with interactive football zone

BY Aliza Carmona | June 18, 2026
MarketingEast Asia

Canva Japan debuts coming-of-age anime campaign about creativity, connection

BY Sharona Nicole Semilla | June 17, 2026

ANZ

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MarketingANZ

Zitcha taps Pentaleap to help retailers turn media spend into margin growth

BY Sharona Nicole Semilla | June 19, 2026
Melbourne, Australia – Australian retail media platform Zitcha has announced a partnership with unified product ranking provider Pentaleap, in a move aimed at helping retailers align advertising decisions with the products most likely to drive sales and profitability. The collaboration seeks to address one of retail media's longstanding challenges: the disconnect between media metrics and...READ MORE
MarketingANZ

Otherside taps Robert Irwin to help The Lad Collective take on Australia’s bedding habits

BY Sharona Nicole Semilla | June 18, 2026
MarketingANZ

Uber Eats bags other brands’ ads to show consumers can get ‘almost, almost anything’ via Special

BY Sharona Nicole Semilla | June 18, 2026
MarketingANZ

EatClub’s latest brand campaign reimagines what it means to dine out smart via It’s Friday

BY Julian Bartolome | June 17, 2026

South Asia

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MarketingSouth Asia

Tata Cancer Care Foundation reshapes cancer care stories via new podcast campaign

BY Julian Bartolome | June 19, 2026
Mumbai, India — Tata Cancer Care Foundation (TCCF) has launched ‘Voice of Courage,’ a new podcast campaign designed to transform how cancer is discussed in India by giving a platform to the people who experience, deliver, and shape cancer care every day. Developed with creative and content partner WondrLab India, the campaign centres on a...READ MORE
MarketingSouth Asia

Sky City Mall puts family experiences at the heart of its Father’s Day campaign

BY Julian Bartolome | June 18, 2026
MarketingSouth Asia

Alite calls out acne myths and pseudoscience in new humour-led campaign film

BY Julian Bartolome | June 17, 2026
MarketingSouth Asia

Nestasia turns hydration into a fashion statement with vibrant new Sipper campaign

BY Julian Bartolome | June 16, 2026

APAC

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MarketingAPAC

Colgate Optic White Purple rolls out episodic influencer K-drama series

BY Aliza Carmona | June 19, 2026
Hong Kong – Colgate Optic White Purple has launched ‘The Purple Café’, an APAC-wide social-first campaign anchored on a six-part episodic series featuring prominent Asian influencers. The six-part series — created in collaboration with WPPCP, WPP Media, WPP Production, and Ogilvy ANZ — features Asian influencers in place of traditional actors, reimagining familiar K-drama tropes...READ MORE
MarketingAPAC

Nearly half of Asia Pacific travellers turn to AI for smarter travel planning: study  

BY Julian Bartolome | June 19, 2026
MarketingAPAC

Carro expands into Australia with CarPlace acquisition and strategic Autoleague partnership

BY Julian Bartolome | June 18, 2026
MarketingAPAC

Tag strengthens JAPAC leadership as it doubles down on client-centric growth

BY Sharona Nicole Semilla | June 17, 2026

Global

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MarketingGlobal

Adobe and LinkedIn target marketing AI skills gap with global learning initiative

BY Aliza Carmona | June 19, 2026
Singapore – Adobe and LinkedIn have launched “AI Essentials for Marketers", a global initiative aimed at equipping marketing professionals with role-relevant AI skills for the AI-driven era. Created by marketers for marketers, the programme offers short-form, social-first courses designed for professionals at all career stages, particularly those unable to commit to extended learning sessions. The...READ MORE
TechnologyGlobal

WPP Enterprise Solutions teams up with AWS to help brands scale agentic AI across marketing, commerce 

BY Julian Bartolome | June 19, 2026
TechnologyGlobal

Integral Ad Science rolls out Quality Connect within IAS Pulse publisher platform

BY Aliza Carmona | June 19, 2026
MarketingGlobal

Yum! Brands agrees $2.7b sale of Pizza Hut, with China business sold separately

BY Aliza Carmona | June 18, 2026

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EVENTS HIGHLIGHTS


NEXT Awards Philippines 2025 & NEXT Awards Asia Pacific 2025

The NEXT Awards 2025 by MARKETECH APAC brought together the region’s leading brands, agencies, and tech innovators celebrating innovation, strategic excellence, and digital transformation across Asia Pacific..

Watch


Marketing Technology Awards 2025

The Marketing Technology Awards 2025 by MARKETECH APAC celebrated the trailblazers redefining marketing through technology and innovation.

Watch

EXCLUSIVE INTERVIEWS


NEXT Awards 2025 | Interview with THE SHOUT GROUP/FCB SHOUT

At the NEXT Awards Asia Pacific 2025 by MARKETECH APAC, Rei Fortes speaks with Shaun Tay, Co-Owner and CEO of The Shout Group / FCB SHOUT, whose agency won the Grand Prix – Agency of the Year at the NEXT Awards Asia Pacific 2025, along with several other accolades including Most Innovative Agency Team of the Year.

Watch

NEXT Awards 2025 | Interview with Beeline Now Consulting Services, Inc.

At the NEXT Awards Philippines 2025 and NEXT Awards Asia Pacific 2025 by MARKETECH APAC, we catch up with Issa Palo-Aviles, Co-founder and COO of Beeline Now Consulting Services, Inc. The agency earned Bronze for Most Innovative B2B Marketing Agency of the Year at the NEXT Awards Asia Pacific 2025 and clinched a couple more awards at the NEXT PH 2025, underscoring their excellence and growing influence.

Watch