Are online data collection platforms marketers’ best defense against ad fraud?
The only way for brands to effectively fight fraud is to see the internet through the eyes of their own consumers.
MARKETECH APAC opens conversation on the new internet: Advertising in a privacy-first and cookieless world
The webinar, done in partnership with Adzymic, puts the topic of a cookie-less strategy at the center of the topic to ascertain a private-centric ad experience.
The power of social media in a pandemic
Even before it all started, social media has already been greatly woven into our lives. Now our dependence on it had just taken a whole 'nother meaning.
MARKETECH APAC’s Top 5 stories for May: Southeast Asian brands sweep this month’s top spots
Here are the top 5 stories in the marketing and advertising scene for the month of May. Take a look.
MARKETECH APAC marks first anniversary, unveils new logo
The platform that was borne at the height of the pandemic proudly grew into more than just a provider of news, creating spaces to bring about the most relevant and crucial conversations and dialogue in the industry.
Most Recent Articles
Nike HK unveils first-ever local grind court—made from 20k pairs of used sneakers
The Nike Grind Court in Hong Kong is one of the projects by Nike that merges the message of sustainability and physical activity for all.
B2B tech REVEZ debuts first-ever web AR experience–a travel-inspired DOOH campaign
Said WEB AR campaign by REVEZ will be showcased across DOOH screens under PGK Digital network, a subsidiary of REVEZ.
TikTok’s new #CreateKindness campaign to further awareness on online bullying
TikTok urges its users to maintain a welcoming online environment via its new global campaign called #CreateKindness.
HKTDC launches one-stop platform for SMEs to tap into GBA biz
The new one-stop platform by Hong Kong Trade Development Council aims to provide Greater Bay Area access to SMEs.
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MARKETECH APAC Reports | Top 5 Stories | March 2021
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