AAA finalists article FI
Aliza Carmona
AAA finalists article FI
Marketing Featured APAC
MARKETECH APAC announces finalists for inaugural Advertising Awards Asia Pacific 2026
June 11, 2026
Aliza Carmona
Singapore – MARKETECH APAC has officially unveiled the finalists for the inaugural Advertising Awards Asia Pacific (AAA 2026), recognising standout campaigns, brands, agencies, and tech providers redefining...
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Athlete fandom nearly matches team loyalty among Malaysians, report shows

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MarketingFeaturedAPAC

MARKETECH APAC announces finalists for inaugural Advertising Awards Asia Pacific 2026

BY Aliza Carmona | June 11, 2026
Singapore – MARKETECH APAC has officially unveiled the finalists for the inaugural Advertising Awards Asia Pacific (AAA 2026), recognising standout campaigns, brands, agencies, and tech providers redefining the boundaries of advertising excellence across the region. The AAA 2026 programme celebrates creativity, innovation, and measurable impact in advertising — honouring the trailblazers driving bold ideas and...READ MORE
MarketingSoutheast Asia

Etiqa takes readiness campaign to public spaces with interactive activation

BY Sharona Nicole Semilla | June 11, 2026
MarketingSoutheast Asia

Fuze Tea’s new campaign spotlights Gen Z’s pursuit of balance and self-expression

BY Julian Bartolome | June 11, 2026
MarketingSoutheast Asia

Singlife teams up with Mediacorp to bring FIFA World Cup 2026 action to Singapore viewers

BY Sharona Nicole Semilla | June 11, 2026
MarketingAPAC

Omnicom Media launches dedicated Client Success discipline across APAC

BY Aliza Carmona | June 11, 2026
MarketingAPAC

Trust emerges as key revenue driver, with 80% willing to pay more for credible brands

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Technology

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TechnologyANZ

Australian retailers accelerate AI investment despite customer data gaps, report finds

BY Sharona Nicole Semilla | June 11, 2026
Australia – Australian retailers are accelerating investments in AI, personalisation and retail media, but many still lack the customer data foundations needed to turn those ambitions into real-time customer experiences, according to new research. The Inside Digital & eCommerce 2026 report from Arktic Fox, Six Degrees Executive, and Amperity found that while 89.1% of retailers...READ MORE
TechnologyGlobal

Zoom expands its AI ambitions with ZoomMate, a conversation-powered work assistant

BY Sharona Nicole Semilla | June 11, 2026
TechnologyANZ

Amazon Ads simplifies DSP campaign creation with Australian launch of Ads Agent

BY Sharona Nicole Semilla | June 10, 2026
TechnologyANZ

Australia proposes Digital Duty of Care laws to strengthen online platform accountability

BY Sharona Nicole Semilla | June 5, 2026
TechnologyGlobal

Sitecore strengthens AI content strategy with Scrunch acquisition

BY Aliza Carmona | June 4, 2026
TechnologySoutheast Asia

Singapore signs first MOU with OpenAI to launch “OpenAI for Singapore” initiative

BY Aliza Carmona | May 20, 2026

Platforms

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PlatformsEast Asia

More than half of Hong Kong viewers are streaming more than last year: report

BY Aliza Carmona | June 10, 2026
Hong Kong – Hong Kong’s streaming landscape continues to expand, with 63% of viewers increasing their streaming consumption this year compared with last year, and more than half planning to watch even more in the coming year, according to a report by Magnite. The report found that mobile remains central to video consumption in Hong...READ MORE
PlatformsSoutheast Asia

Ogury unveils agentic media planning solution SONA for persona-led advertising

BY Sharona Nicole Semilla | June 10, 2026
PlatformsSoutheast Asia

Thai Consumer Council to sue Facebook over alleged failure to curb fraudulent ads

BY Aliza Carmona | June 5, 2026
PlatformsAPAC

Nexxen launches programmatic Smart TV home screen advertising across APAC

BY Aliza Carmona | May 28, 2026
PlatformsSoutheast Asia

Superbank to be fully consolidated into Grab’s financial services segment from May 2026

BY Aliza Carmona | May 26, 2026
PlatformsAPAC

Grayling expands AI search monitoring with GEO Radar rollout in APAC

BY Sharona Nicole Semilla | May 25, 2026

SME

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SMESoutheast Asia

Umasenso launches ‘Integrated Marketing System’ for Philippine service businesses

BY Sharona Nicole Semilla | June 1, 2026
Manila, Philippines – Philippine business growth platform Umasenso has launched a new integrated marketing system aimed at helping service businesses improve online visibility and better track which marketing efforts are actually driving customer inquiries and bookings. The new system combines websites, sales funnels, campaign management, and real-time performance tracking into a single platform, allowing businesses...READ MORE
SMESoutheast Asia

GCash named official partner for 48th ASEAN Summit, promotes digital financial inclusion

BY Lyene Marie Darang | May 20, 2026
TrafficGuard introduces automated tool to protect SME Google Ads budgets from invalid traffic
TechnologySMEGlobal

TrafficGuard introduces automated tool to protect SME Google Ads budgets from invalid traffic

BY Teddy Cambosa | May 19, 2026
SMESoutheast Asia

Globe Business partners Felipe & Sons to support digital growth in Philippine grooming market

BY Sharona Nicole Semilla | April 30, 2026
New SEEK campaign underscores importance of hiring the right candidate for small businesses
MarketingSMEANZ

New SEEK campaign underscores importance of hiring the right candidate for small businesses

BY Teddy Cambosa | April 16, 2026
SMESoutheast Asia

ADB, Fuse Financing sign USD$30m agreement to expand MSME credit access

BY Lyene Marie Darang | February 10, 2026

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Spotify Podcast
In this episode of What’s NEXT in Marketing: Interviews 2025, we sat down with Sam Pattison – Managing Director for Asia Pacific at Teads – to talk about the future of digital advertising in a post-merger era with Outbrain.
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Etiqa takes readiness campaign to public spaces with interactive activation

BY Sharona Nicole Semilla | June 11, 2026
Singapore – Etiqa Insurance Singapore is bringing conversations around everyday preparedness into public spaces through a new experiential campaign designed to encourage Singaporeans to reflect on their readiness across mental, physical and financial wellbeing. Called “When Life Spins, Stay Ready,” the interactive out-of-home activation will roll out across selected high-traffic locations from June 2026, inviting...READ MORE
MarketingSoutheast Asia

Fuze Tea’s new campaign spotlights Gen Z’s pursuit of balance and self-expression

BY Julian Bartolome | June 11, 2026
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Singlife teams up with Mediacorp to bring FIFA World Cup 2026 action to Singapore viewers

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Changi Airport brings football fever to Singapore with new film, live screenings, and fan activities

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East Asia

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PlatformsEast Asia

More than half of Hong Kong viewers are streaming more than last year: report

BY Aliza Carmona | June 10, 2026
Hong Kong – Hong Kong’s streaming landscape continues to expand, with 63% of viewers increasing their streaming consumption this year compared with last year, and more than half planning to watch even more in the coming year, according to a report by Magnite. The report found that mobile remains central to video consumption in Hong...READ MORE
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AS Watson Group and L’Oréal Paris launch first-ever exclusive co-created beauty product

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Agelica Hao joins Omnicom Media China in newly created Chief Growth Officer role

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ANZ

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TechnologyANZ

Australian retailers accelerate AI investment despite customer data gaps, report finds

BY Sharona Nicole Semilla | June 11, 2026
Australia – Australian retailers are accelerating investments in AI, personalisation and retail media, but many still lack the customer data foundations needed to turn those ambitions into real-time customer experiences, according to new research. The Inside Digital & eCommerce 2026 report from Arktic Fox, Six Degrees Executive, and Amperity found that while 89.1% of retailers...READ MORE
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Amazon Ads simplifies DSP campaign creation with Australian launch of Ads Agent

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South Asia

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MarketingSouth Asia

Tabassum Modi joins Havas Media Network India to lead content and Havas Play India division

BY Aliza Carmona | June 8, 2026
India – Havas Media Network India has appointed Tabassum Modi as Chief Content Officer and Head of Havas Play India, where she will lead the division’s operations, set its strategic direction and oversee its next phase of growth. With over two decades of experience across media, entertainment, education and digital platforms, Modi joins from Omnicom...READ MORE
MarketingSouth Asia

Britannia Milk Bikis launches biscuit challenge to keep Thirukkural alive for India’s new generation 

BY Julian Bartolome | June 5, 2026
MarketingSouth Asia

Shah Rukh Khan fronts Visa India’s ‘Infinitely More’ campaign for an experience-led lifestyle

BY Julian Bartolome | June 5, 2026
MarketingSouth Asia

McDonald’s India celebrates every kind of togetherness with new ‘Let’s Family at McD’ campaign

BY Julian Bartolome | June 5, 2026

APAC

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MarketingFeaturedAPAC

MARKETECH APAC announces finalists for inaugural Advertising Awards Asia Pacific 2026

BY Aliza Carmona | June 11, 2026
Singapore – MARKETECH APAC has officially unveiled the finalists for the inaugural Advertising Awards Asia Pacific (AAA 2026), recognising standout campaigns, brands, agencies, and tech providers redefining the boundaries of advertising excellence across the region. The AAA 2026 programme celebrates creativity, innovation, and measurable impact in advertising — honouring the trailblazers driving bold ideas and...READ MORE
MarketingAPAC

Omnicom Media launches dedicated Client Success discipline across APAC

BY Aliza Carmona | June 11, 2026
MarketingAPAC

Trust emerges as key revenue driver, with 80% willing to pay more for credible brands

BY Aliza Carmona | June 11, 2026
MarketingAPAC

OREO unveils limited-edition BTS cookie to power new fan-focused campaign 

BY Julian Bartolome | June 9, 2026

Global

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TechnologyGlobal

Zoom expands its AI ambitions with ZoomMate, a conversation-powered work assistant

BY Sharona Nicole Semilla | June 11, 2026
United States – Zoom is deepening its push into agentic AI with the launch of ZoomMate, a new workplace assistant designed to help users move from conversations to execution without losing context across multiple tools and systems. ZoomMate builds on Zoom’s broader vision of becoming a “system of action” for modern work, connecting meeting discussions...READ MORE
MarketingGlobal

ASICS to spin off Onitsuka Tiger business into standalone group structure by 2027

BY Aliza Carmona | June 11, 2026
MarketingGlobal

Tropicana brings tropical energy to life with new ‘Give Life Some Juice’ campaign film 

BY Julian Bartolome | June 11, 2026
Golin, Ketchum complete merger, launch combined agency under new brand
MarketingFeaturedGlobal

Golin, Ketchum complete merger, launch combined agency under new brand

BY Teddy Cambosa | June 11, 2026

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EVENTS HIGHLIGHTS


NEXT Awards Philippines 2025 & NEXT Awards Asia Pacific 2025

The NEXT Awards 2025 by MARKETECH APAC brought together the region’s leading brands, agencies, and tech innovators celebrating innovation, strategic excellence, and digital transformation across Asia Pacific..

Watch


Marketing Technology Awards 2025

The Marketing Technology Awards 2025 by MARKETECH APAC celebrated the trailblazers redefining marketing through technology and innovation.

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EXCLUSIVE INTERVIEWS


NEXT Awards 2025 | Interview with THE SHOUT GROUP/FCB SHOUT

At the NEXT Awards Asia Pacific 2025 by MARKETECH APAC, Rei Fortes speaks with Shaun Tay, Co-Owner and CEO of The Shout Group / FCB SHOUT, whose agency won the Grand Prix – Agency of the Year at the NEXT Awards Asia Pacific 2025, along with several other accolades including Most Innovative Agency Team of the Year.

Watch

NEXT Awards 2025 | Interview with Beeline Now Consulting Services, Inc.

At the NEXT Awards Philippines 2025 and NEXT Awards Asia Pacific 2025 by MARKETECH APAC, we catch up with Issa Palo-Aviles, Co-founder and COO of Beeline Now Consulting Services, Inc. The agency earned Bronze for Most Innovative B2B Marketing Agency of the Year at the NEXT Awards Asia Pacific 2025 and clinched a couple more awards at the NEXT PH 2025, underscoring their excellence and growing influence.

Watch