[Original Feature] Squeezing the algorithm
Sharona Nicole Semilla
[Original Feature] Squeezing the algorithm
Marketing Featured Southeast Asia
Squeezing the algorithm? How Sharmaine and friends slipped ‘Brainrot marketing’ into Philippine advertising
June 4, 2026
Sharona Nicole Semilla
If you walked into a Manila supermarket this week expecting to just buy some fruit, you were probably met with a handwritten sign introducing you to “Sharmaine the Orange” and “Melanie...
CMAA 2026_Finalists FI
Marketing Featured APAC
MARKETECH APAC unveils finalists for Content Marketing Awards Asia Pacific 2026
| June 1, 2026
By Aliza Carmona
Milestones: Techcombank’s Tú Thái Minh Diễm on building a brand that empowers Vietnam to ‘Be Greater’
Marketing Featured Southeast Asia
Milestones: Techcombank’s Thai Minh Diem Tu on building a brand that empowers Vietnam to ‘Be Greater’
| June 1, 2026
By Teddy Cambosa
MA Mondays - Albert Cuadrante (1)
Marketing Featured Southeast Asia
MARKETECH Mondays: How Albert Cuadrante champions transformational marketing
| June 1, 2026
By Lyene Marie Darang
NEXT AWARDS THAILAND JURY 2026
Marketing Featured Southeast Asia
MARKETECH APAC unveils first jury panel for inaugural ‘NEXT Awards Thailand 2026’
| May 26, 2026
By Aliza Carmona
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Athlete fandom nearly matches team loyalty among Malaysians, report shows
MarketingSoutheast Asia

Athlete fandom nearly matches team loyalty among Malaysians, report shows

BY Teddy Cambosa | May 13, 2026
Malaysia’s RTM to withdraw channels from Astro platform, ending nearly 30-year partnership
PlatformsSoutheast Asia

Malaysia’s RTM to withdraw channels from Astro platform, ending nearly 30-year partnership

BY Teddy Cambosa | May 14, 2026
Asia leads growth in Muslim-friendly tourism as demand for inclusive travel rises
MarketingAPAC

Asia leads growth in Muslim-friendly tourism as demand for inclusive travel rises

BY Teddy Cambosa | May 15, 2026

Partner Articles

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MarketingPartnersGlobal

The Publicis’ $3bn Liveramp deal signals shift in AI ‘Intelligence Layer’ ownership

BY Tony Owens | May 26, 2026
Driving high-intent visibility: How foodpanda drove incremental reach during LNY with CTV
MarketingPartnersSoutheast Asia

Driving high-intent visibility: How foodpanda drove incremental reach during LNY with CTV

BY MARKETECH APAC | May 26, 2026
MarketingPartnersSoutheast Asia

The Smart Move: How First Standard Finance is rewriting the narrative around debt in the Philippines

BY Aliza Carmona | May 15, 2026

Recent Articles

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Marketing

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MarketingSoutheast Asia

Carlsberg, GREY Malaysia beat late-night football fatigue with ‘Extra Time’ campaign

BY Julian Bartolome | June 8, 2026
Kuala Lumpur, Malaysia — Carlsberg Malaysia and creative agency GREY Malaysia launches its new ‘Extra Time’ campaign, featuring a bespoke 14-day digital training plan specifically designed to help Malaysian football fans adjust their sleep schedules ahead of major late-night matchdays. Addressing a common challenge faced by football supporters who often wake up in the early...READ MORE
MarketingSoutheast Asia

Astro Group CEO Euan Smith steps down, leadership transition underway

BY Aliza Carmona | June 8, 2026
MarketingSoutheast Asia

R.O.X. Bonifacio High Street to close after nearly two decades

BY Sharona Nicole Semilla | June 8, 2026
MarketingSoutheast Asia

CelcomDigi celebrates Kaamatan and Gawai heritage through film highlighting traditional craftspeople

BY Aliza Carmona | June 8, 2026
MarketingSoutheast Asia

GXBank battles outdated Malaysian banking with new Tokusatsu-inspired campaign 

BY Julian Bartolome | June 8, 2026
MarketingSoutheast Asia

Subway Malaysia’s new campaign folds previous creative work into an evolving brand story universe

BY Aliza Carmona | June 8, 2026

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Technology

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TechnologyANZ

Australia proposes Digital Duty of Care laws to strengthen online platform accountability

BY Sharona Nicole Semilla | June 5, 2026
Australia – Australia is moving closer to introducing a formal Digital Duty of Care framework for online platforms, marking one of the country’s most significant proposed shifts in digital regulation and platform accountability to date. Last week, the Australian Government released an Issues Paper outlining plans to legislate a Digital Duty of Care that would...READ MORE
TechnologyGlobal

Sitecore strengthens AI content strategy with Scrunch acquisition

BY Aliza Carmona | June 4, 2026
TechnologySoutheast Asia

Singapore signs first MOU with OpenAI to launch “OpenAI for Singapore” initiative

BY Aliza Carmona | May 20, 2026
TechnologySoutheast Asia

Google, Singapore agencies launch expanded AI partnership to scale frontier AI across public services and economy

BY Aliza Carmona | May 20, 2026
RAMMP introduces AI-powered marketing diagnostic tool aimed at improving campaign decisions
TechnologyANZ

RAMMP introduces AI-powered marketing diagnostic tool aimed at improving campaign decisions

BY Teddy Cambosa | May 19, 2026
IAS expands Meta content block list optimisation to Threads feed
TechnologyGlobal

IAS expands Meta content block list optimisation to Threads feed

BY Teddy Cambosa | May 19, 2026

Platforms

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PlatformsSoutheast Asia

Thai Consumer Council to sue Facebook over alleged failure to curb fraudulent ads

BY Aliza Carmona | June 5, 2026
Thailand – The Thailand Consumers Council has announced plans to file a lawsuit against Meta, alleging that Facebook has allowed fraudulent advertisements to repeatedly deceive Thai consumers without adequate measures to block them. The council said it is set to file the lawsuit on June 8 together with lawyers and representatives of affected groups, citing...READ MORE
PlatformsAPAC

Nexxen launches programmatic Smart TV home screen advertising across APAC

BY Aliza Carmona | May 28, 2026
PlatformsSoutheast Asia

Superbank to be fully consolidated into Grab’s financial services segment from May 2026

BY Aliza Carmona | May 26, 2026
PlatformsAPAC

Grayling expands AI search monitoring with GEO Radar rollout in APAC

BY Sharona Nicole Semilla | May 25, 2026
PlatformsAPAC

ShengShu Technology launches ‘Vidu Claw’ AI CMO to turn marketing briefs into finished ads

BY Aliza Carmona | May 22, 2026
PlatformsSoutheast Asia

TBWA\SMP, Planet Water Foundation launch Chrome extension to offset water footprint from genAI use

BY Lyene Marie Darang | May 22, 2026

SME

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SMESoutheast Asia

Umasenso launches ‘Integrated Marketing System’ for Philippine service businesses

BY Sharona Nicole Semilla | June 1, 2026
Manila, Philippines – Philippine business growth platform Umasenso has launched a new integrated marketing system aimed at helping service businesses improve online visibility and better track which marketing efforts are actually driving customer inquiries and bookings. The new system combines websites, sales funnels, campaign management, and real-time performance tracking into a single platform, allowing businesses...READ MORE
SMESoutheast Asia

GCash named official partner for 48th ASEAN Summit, promotes digital financial inclusion

BY Lyene Marie Darang | May 20, 2026
TrafficGuard introduces automated tool to protect SME Google Ads budgets from invalid traffic
TechnologySMEGlobal

TrafficGuard introduces automated tool to protect SME Google Ads budgets from invalid traffic

BY Teddy Cambosa | May 19, 2026
SMESoutheast Asia

Globe Business partners Felipe & Sons to support digital growth in Philippine grooming market

BY Sharona Nicole Semilla | April 30, 2026
New SEEK campaign underscores importance of hiring the right candidate for small businesses
MarketingSMEANZ

New SEEK campaign underscores importance of hiring the right candidate for small businesses

BY Teddy Cambosa | April 16, 2026
SMESoutheast Asia

ADB, Fuse Financing sign USD$30m agreement to expand MSME credit access

BY Lyene Marie Darang | February 10, 2026

Tune in to

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Your Ultimate Source for Marketing and Tech Insights Straight from the Industry Leaders!

Spotify Podcast
In this episode of What’s NEXT in Marketing: Interviews 2025, we sat down with Sam Pattison – Managing Director for Asia Pacific at Teads – to talk about the future of digital advertising in a post-merger era with Outbrain.
In this episode of What’s NEXT in Marketing: Interviews 2025, we spoke to Asnawi Jufrie – VP and General Manager, SEA at SleekFlow – about how conversational AI is redefining customer engagement across Southeast Asia.

Southeast Asia

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MarketingSoutheast Asia

Carlsberg, GREY Malaysia beat late-night football fatigue with ‘Extra Time’ campaign

BY Julian Bartolome | June 8, 2026
Kuala Lumpur, Malaysia — Carlsberg Malaysia and creative agency GREY Malaysia launches its new ‘Extra Time’ campaign, featuring a bespoke 14-day digital training plan specifically designed to help Malaysian football fans adjust their sleep schedules ahead of major late-night matchdays. Addressing a common challenge faced by football supporters who often wake up in the early...READ MORE
MarketingSoutheast Asia

Astro Group CEO Euan Smith steps down, leadership transition underway

BY Aliza Carmona | June 8, 2026
MarketingSoutheast Asia

R.O.X. Bonifacio High Street to close after nearly two decades

BY Sharona Nicole Semilla | June 8, 2026
MarketingSoutheast Asia

CelcomDigi celebrates Kaamatan and Gawai heritage through film highlighting traditional craftspeople

BY Aliza Carmona | June 8, 2026

East Asia

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MarketingEast Asia

General Mills to sell Häagen-Dazs shops in Mainland China

BY Aliza Carmona | June 8, 2026
China – General Mills, Inc. has entered into a definitive agreement to sell its Häagen-Dazs shop business in mainland China to an investor group that includes Chinese tea brand operator Ningji. Under the agreement, the buyer will obtain an exclusive licence from General Mills to use the Häagen-Dazs brand for ice cream shops and gifting...READ MORE
MarketingEast Asia

Mainland cosmetics brand JudyDoll opens first physical store in Hong Kong

BY Aliza Carmona | June 4, 2026
MarketingEast Asia

Omnicom Media elevates Joey Zhao to CEO role in China

BY Aliza Carmona | June 4, 2026
MarketingEast Asia

HKMWA, FUJIFILM leverage instant photography to challenge social media perfection culture

BY Aliza Carmona | June 4, 2026

ANZ

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MarketingANZ

Original Source debuts new brand platform in OOH push via SICKDOGWOLFMAN

BY Sharona Nicole Semilla | June 5, 2026
Melbourne, Australia – Original Source has unveiled a new brand platform titled “Refreshingly Original”, launching with an out-of-home campaign developed by Melbourne independent creative agency SICKDOGWOLFMAN. The campaign spotlights Original Source’s Mint and Vanilla & Raspberry bodywash variants, introducing a new tone of voice and positioning aimed at cutting through what the brand describes as...READ MORE
MarketingANZ

Australian Government appoints Think HQ for national bowel cancer screening campaign

BY Sharona Nicole Semilla | June 5, 2026
TechnologyANZ

Australia proposes Digital Duty of Care laws to strengthen online platform accountability

BY Sharona Nicole Semilla | June 5, 2026
MarketingANZ

Dirt builds new digital wellness platform for Move With Nicole

BY Sharona Nicole Semilla | June 4, 2026

South Asia

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MarketingSouth Asia

Tabassum Modi joins Havas Media Network India to lead content and Havas Play India division

BY Aliza Carmona | June 8, 2026
India – Havas Media Network India has appointed Tabassum Modi as Chief Content Officer and Head of Havas Play India, where she will lead the division’s operations, set its strategic direction and oversee its next phase of growth. With over two decades of experience across media, entertainment, education and digital platforms, Modi joins from Omnicom...READ MORE
MarketingSouth Asia

Britannia Milk Bikis launches biscuit challenge to keep Thirukkural alive for India’s new generation 

BY Julian Bartolome | June 5, 2026
MarketingSouth Asia

Shah Rukh Khan fronts Visa India’s ‘Infinitely More’ campaign for an experience-led lifestyle

BY Julian Bartolome | June 5, 2026
MarketingSouth Asia

McDonald’s India celebrates every kind of togetherness with new ‘Let’s Family at McD’ campaign

BY Julian Bartolome | June 5, 2026

APAC

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MarketingAPAC

Travellers in APAC browse more and book later as travel decision cycles lengthen

BY Aliza Carmona | June 5, 2026
Singapore – Travel demand in Asia Pacific is shifting rather than simply rebounding, with travellers becoming more deliberate in their decisions and booking journeys growing increasingly complex, according to a new report by Criteo.  New data from Criteo shows APAC travel demand remained resilient heading into the spring season, with hotel traffic rising and a...READ MORE
MarketingFeaturedAPAC

MARKETECH APAC unveils finalists for Content Marketing Awards Asia Pacific 2026

BY Aliza Carmona | June 1, 2026
PlatformsAPAC

Nexxen launches programmatic Smart TV home screen advertising across APAC

BY Aliza Carmona | May 28, 2026
Visa’s new campaign film with Laufey highlights brand’s goal of making travel effortless
MarketingFeaturedAPAC

Visa’s new campaign film with Laufey highlights brand’s goal of making travel effortless

BY Teddy Cambosa | May 25, 2026

Global

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MarketingGlobal

Hyundai Motor empowers integration of human potential, robotics innovation via new global campaign film

BY Julian Bartolome | June 4, 2026
Seoul, South Korea — Hyundai Motor is putting human potential and robotics innovation in the spotlight with the launch of its new global campaign film “Next Starts Now,” featuring South Korean football star Son Heung-min and Boston Dynamics’ Atlas robot. As part of the FIFA World Cup 2026™ platform, at the heart of the campaign...READ MORE
TechnologyGlobal

Sitecore strengthens AI content strategy with Scrunch acquisition

BY Aliza Carmona | June 4, 2026
MarketingGlobal

Football culture takes centre stage in Samsung’s latest TV campaign via BBH Singapore 

BY Julian Bartolome | June 4, 2026
MarketingGlobal

Apple brings online trackers to life in new global privacy campaign for Safari

BY Julian Bartolome | June 4, 2026

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EVENTS HIGHLIGHTS


NEXT Awards Philippines 2025 & NEXT Awards Asia Pacific 2025

The NEXT Awards 2025 by MARKETECH APAC brought together the region’s leading brands, agencies, and tech innovators celebrating innovation, strategic excellence, and digital transformation across Asia Pacific..

Watch


Marketing Technology Awards 2025

The Marketing Technology Awards 2025 by MARKETECH APAC celebrated the trailblazers redefining marketing through technology and innovation.

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EXCLUSIVE INTERVIEWS


NEXT Awards 2025 | Interview with THE SHOUT GROUP/FCB SHOUT

At the NEXT Awards Asia Pacific 2025 by MARKETECH APAC, Rei Fortes speaks with Shaun Tay, Co-Owner and CEO of The Shout Group / FCB SHOUT, whose agency won the Grand Prix – Agency of the Year at the NEXT Awards Asia Pacific 2025, along with several other accolades including Most Innovative Agency Team of the Year.

Watch

NEXT Awards 2025 | Interview with Beeline Now Consulting Services, Inc.

At the NEXT Awards Philippines 2025 and NEXT Awards Asia Pacific 2025 by MARKETECH APAC, we catch up with Issa Palo-Aviles, Co-founder and COO of Beeline Now Consulting Services, Inc. The agency earned Bronze for Most Innovative B2B Marketing Agency of the Year at the NEXT Awards Asia Pacific 2025 and clinched a couple more awards at the NEXT PH 2025, underscoring their excellence and growing influence.

Watch