
How the New Zealand on-ground activation scene aims to regain momentum in a post-pandemic time

Malaysia welcomes MARKETECH APAC’s ‘What’s NEXT’ hybrid conference, fostering dialogue on marketing’s future

Industry leaders unite to discuss AI’s role in achieving seamless customer experiences

The Indonesian on-ground activation status quo: merging cultural differences and modern interaction strategies

How to future-proof customer engagement strategies via AI: SEA marketing leaders impart insights on how to execute it properly
Trending

Outstanding women leaders in marketing industry heralded at MARKETECH APAC’s first-ever ‘Empowered Women Awards 2023’

Acquisition of the Year: ADK’s acquisition of Rage Communications

‘Lucky Me’ noodle brand banned in several European countries
Partners Articles

The 7-week travel campaign: How AirAsia tapped programmatic DOOH to encourage travel during peak season

McDonald’s uses dynamic DOOH to unlock deals based on real-time weather conditions in the Philippines

AirAsia soars with programmatic DOOH: unlocking 7 million free seats promotion
Recent Articles
- Naga DDB Tribal partners with OK Tomorrow to bring industry-first generative AI certification to Malaysiaby Aliza Carmona
- PhilHealth ransomware attacks spells alarming dip on PH’s digital quality of lifeby Teddy Cambosa
- Fintech firms dominate 2023 list of top start-up companies in Singapore: reportby Aliza Carmona
- Viddsee co-founder Derek Tan steps down from executive roleby Brandon Yulolo
- Epic Games lays off 16% of workforceby Teddy Cambosa
- Singapore witnesses growing AI-driven job market: reportby Teddy Cambosa
Marketing

Fintech firms dominate 2023 list of top start-up companies in Singapore: report



Viddsee co-founder Derek Tan steps down from executive role





Singapore witnesses growing AI-driven job market: report


Nativex named official marketing agent for Baidu



LG reminds everyone to embrace optimism in new ‘Life’s Good’ global campaign
Technology



Naga DDB Tribal partners with OK Tomorrow to bring industry-first generative AI certification to Malaysia



PhilHealth ransomware attacks spells alarming dip on PH’s digital quality of life



OpenX to offer contextual solutions for brands and agencies with new ‘ConteX’ marketplace


Good-Loop, Yahoo partner to minimise carbon emissions and address sustainability concerns


Google PH announces availability of generative AI skills development courses, new career certifications



Eagle Eye reveals major growth with APAC expansion, introduces upcoming AI offering
Platforms



Mobile spending on League of Legends: Wild Rift hits $1b


Thunes broadens acceptance payment networks across five Southeast Asian countries


Time spent on travel and transportation apps see record boom in summer 2023


Kumu, Google Cloud collaborate to build AI tools for content creation assistance


Bumble partners with AWARE to make safer online dating ecosystem in Singapore


Indonesia prohibits use of social media for e-commerce locally
SME


Malaysia’s Securities Commission, SME Corp sign MoU to create 200 capital market-ready MSMEs


MediaOne Business Group announces PSG accreditation to help boost SMEs in Singapore


Workato to onboard 1,500 SG SMEs for digital automation offering alongside IMDA, tech partners


Plug and Play, Enterprise Singapore to launch US accelerator for SG startups


BSN partners with Visa to boost e-commerce amongst micro-SMEs in Malaysia


GrabAds launches marketing platform to aid SEA MSMEs create sales-driven marketing campaigns
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Southeast Asia



Naga DDB Tribal partners with OK Tomorrow to bring industry-first generative AI certification to Malaysia



PhilHealth ransomware attacks spells alarming dip on PH’s digital quality of life



Fintech firms dominate 2023 list of top start-up companies in Singapore: report



Viddsee co-founder Derek Tan steps down from executive role
East Asia


Ford celebrates global 120th anniversary in China with a moving campaign film


GumGum furthers Japan investment, taps Kenzo Selby as new managing director


Starbucks invests in sustainable coffee production, unveils Coffee Innovation Park in China


Takashi Aoki appointed as representative director, president of McCann Erickson Japan, Craft Worldwide
ANZ


Icon Agency makes senior appointments to boost presence and digital capabilities


Around 73% of influencers take to Instagram to support Australian Indigenous Voice referendum


Johnnie Walker steps up AFLW campaign with boot collection inspired by women trailblazers via Leo Burnett


The Works appointed to lead creative direction for Australian theme park Dreamworld
South Asia


Levi’s latest campaign celebrates moments of instincts that stay with us


Indian pharmaceutical company Lupin acquires five brands under Menarini, to expand local portfolio


Luxury furniture brand VANTO appoints Hotcult as creative and digital agency


Posterscope India names Pallavi Patil as new vice president for strategy
APAC



Eagle Eye reveals major growth with APAC expansion, introduces upcoming AI offering


Large number of Asian consumers seek unified hub to manage subscriptions amidst overwhelming rise of services


Cathay rolls out premium travel lifestyle brand in campaign that celebrates passion for travel


Here’s how the Asian airline industry deals with social media stumbles amidst year of growth
Global



Epic Games lays off 16% of workforce



LG reminds everyone to embrace optimism in new ‘Life’s Good’ global campaign



OpenX to offer contextual solutions for brands and agencies with new ‘ConteX’ marketplace



Mobile spending on League of Legends: Wild Rift hits $1b
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Chirag Desai, Head of IT Digital Solutions, The Hong Kong Jockey Club
In our third episode of What’s NEXT 2023 Interview series, we sat with Chirag to talk about how the brand evolved throughout its digital experience journey.
Preetham Nadig, Head of Product & Engineering, Digital & Data Solutions, Zuellig Pharma
In our next instalment of the What’s NEXT 2023 Interview Series, Preetham shared Zuellig Pharma’s meaningful digital transformation journey amidst the pandemic.
JJ Eastwood, Managing Director, Carousell Media Group
In this episode of What’s NEXT 2023 Interview Series, JJ discussed the growth of CMG and the benefits of advertising on the many different channels available to marketers through retail media networks.
What’s NEXT 2023: Metaverse Marketing Activations in APAC Webinar
Exploring the metaverse and its vast opportunities, the webinar also welcomed some of the industry’s brightest minds from Accenture Song, HSBC, Talkwalker, and Virtue Worldwide to discuss the challenges, opportunities, what consumers are saying, and what’s NEXT in 2023 for metaverse marketing activations.