February’s Top 5 stories: A consumer brand’s campaign takes reign

Shaina Teope | Mar 1, 2021

This month, it's all about inspiring stories ranging from innovative marketing campaigns to new appointments of marketing leaders.

MARKETECH APAC to host webinar ‘Asia-Pacific Outlook 2021: Reimagining your higher education web strategy’

MARKETECH APAC | Feb 23, 2021

This April, all marketing teams of universities in APAC are invited to join the webinar, to learn how to recalibrate their web strategies amid the massive shift to virtual learning.

Engagement and reach: The potentials of augmented reality app development

MARKETECH APAC | Feb 18, 2021

Jumping on the AR tech can be intimidating, but braving your way to it can lead to deeper engagement with consumers.

Despite privacy policy concerns, 70% of WhatsApp users in MY snub switch, states study

Jean Cabico | Feb 15, 2021

Some have chosen to switch to alternative messaging applications but the majority of Malaysians remain loyal to WhatsApp despite privacy policy concerns.

Here are the top 10 most ox-some CNY ads on YouTube by Malaysian brands

Shaina Teope | Feb 11, 2021

Can you guess which Malaysian brands made it to YouTube's list?