
MarketingFeaturedSoutheast Asia
Arla celebrates World Milk Day with new campaign showcasing ‘good in goodness’ in organic milk
BY
Teddy Cambosa |
June 5, 2023
Singapore – Organic dairy producer Arla has released a new campaign for World Milk Day, which showcases an extraordinary story of what ‘goodness’ is included in their organic milk in terms of deliciousness and nutritional value. The campaign, conceptualised alongside Kingdom Digital and Areka Studios, embodies Arla's unwavering commitment to delivering goodness through its organic...READ MORE

MarketingFeaturedAPAC
Media veteran Gregory Ho appointed as senior advisor for Asia Video Industry Association
BY
Teddy Cambosa |
June 5, 2023

MarketingFeaturedSoutheast Asia
McDonald’s PH’s breaks category conventions by embracing inclusivity in latest Pride Month ad
BY
Teddy Cambosa |
June 5, 2023



MarketingFeaturedANZ
Sue Squillace appointed as new CEO of Mediahub ANZ amidst agency leadership restructuring
BY
Teddy Cambosa |
June 2, 2023



MarketingFeaturedSoutheast Asia
Jarieul Wong, formerly of Carousell, to now lead regional communications of insurtech Igloo
BY
Shaina Teope |
June 2, 2023
Trending



MarketingFeaturedSoutheast Asia
Jarieul Wong, formerly of Carousell, to now lead regional communications of insurtech Igloo
BY
Shaina Teope |
June 2, 2023


MarketingFeaturedSoutheast Asia
What are the factors, perspectives among Filipinos regarding cancel culture?
BY
Teddy Cambosa |
September 16, 2022



MarketingFeaturedSoutheast Asia
McDonald’s PH’s breaks category conventions by embracing inclusivity in latest Pride Month ad
BY
Teddy Cambosa |
June 5, 2023
Partners Articles


Main FeatureMarketingFeaturedPartnersSoutheast Asia
AQUA’S programmatic DOOH campaign steals the show at Citayam Fashion Week with real-time data
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MARKETECH APAC |
May 22, 2023


TechnologyFeaturedPartnersAPAC
What’s NEXT Interview: HKJC’s Chirag Desai on evolving the digital experience journey: ‘Start small, dream big’
BY
Teddy Cambosa |
May 8, 2023


MarketingFeaturedPartnersSoutheast Asia
Singapore-centric roundtable pooled industry leaders to discuss challenges, successes of brands amidst industry shifts
BY
Teddy Cambosa |
April 18, 2023
Recent Articles
- Shangri-La’s new film moves away from category norms, highlights brand as a ‘state of mind’by Shaina Teope
- APAC leads the world in most number of esports followers: YouGovby Teddy Cambosa
- PubMatic partners with Telkomsel, to offer enhanced audience targeting in digital advertising in Indonesiaby Shaina Teope
- 3M Taiwan Air Solution taps DeVries Global Taipei as PR agencyby Teddy Cambosa
- Kargo brings video advertising product suite to APACby Teddy Cambosa
- Levi’s celebrates 150 years of ‘iconic jean’ with slew of local celebrations across APAC, other marketsby Teddy Cambosa
Marketing



MarketingAPAC
Shangri-La’s new film moves away from category norms, highlights brand as a ‘state of mind’
BY
Shaina Teope |
June 8, 2023
Singapore – Global hospitality brand Shangri-La has launched a new visual film, titled ‘Find Your Shangri-La’, under its new global brand campaign which launched in May. The film, done in collaboration with McCann Worldgroup Southeast Asia, kickstarts Shangri-La's significant initiative to showcase the hotel brand's ongoing efforts in inspiring guests to discover their ‘own moments’...READ MORE



MarketingEast Asia
3M Taiwan Air Solution taps DeVries Global Taipei as PR agency
BY
Teddy Cambosa |
June 8, 2023



MarketingAPAC
Levi’s celebrates 150 years of ‘iconic jean’ with slew of local celebrations across APAC, other markets
BY
Teddy Cambosa |
June 7, 2023



MarketingSoutheast Asia
Moving Walls and Adsmovil partner to launch automated OOH advertising across Latin America
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Shaina Teope |
June 7, 2023



MarketingAPAC
Keso Kendall promoted to senior vice president for APAC at TEAM LEWIS
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Teddy Cambosa |
June 7, 2023



MarketingSoutheast Asia
Yahoo expands talent-building programme to Singapore
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Teddy Cambosa |
June 6, 2023
Technology



TechnologySoutheast Asia
PubMatic partners with Telkomsel, to offer enhanced audience targeting in digital advertising in Indonesia
BY
Shaina Teope |
June 8, 2023
Singapore – PubMatic, an independent adtech company, and Telkomsel, the largest mobile network operator in Indonesia, have announced a strategic partnership to provide data-driven digital advertising solutions for brands and agencies in Indonesia. Through the partnership, Telkomsel will make audience segments based on mobile customer insights, available to advertisers programmatically through Connect, PubMatic's audience solution....READ MORE





TechnologyFeaturedSoutheast Asia
SaaS tech company Eagle Eye bags multi-year partnership with SG retail giant FairPrice
BY
Teddy Cambosa |
May 31, 2023


TechnologyFeaturedAPAC
Omnichannel SSP Lemma appoints Ryan Pestano as chief product officer
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Shaina Teope |
May 26, 2023



TechnologyFeaturedGlobal
Sprinklr adds new generative AI feature to current CX offering
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Teddy Cambosa |
May 25, 2023


TechnologyFeaturedAPAC
Azerion appoints ex-EssenceMediacom Caitlin Huskins as commercial director
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Shaina Teope |
May 25, 2023
Platforms


Platforms
APAC leads the world in most number of esports followers: YouGov
BY
Teddy Cambosa |
June 8, 2023
Singapore – The Asia-Pacific leads the world in the most number of esports followers, accounting for 80% of these followers residing in the region. This is according to the latest data from YouGov. The data also shows that China and the Philippines lead the region in most number of esports followers, accounting for 20% each...READ MORE



PlatformsSoutheast Asia
P&G announces partnership with Lazada to launch personalised haircare microsite
BY
Teddy Cambosa |
June 7, 2023


PlatformsSoutheast Asia
STB launches tourism-centric immersive experience on Roblox
BY
Teddy Cambosa |
June 6, 2023


PlatformsFeaturedSoutheast Asia
Lazada unveils e-commerce AI chatbot ‘LazzieChat’
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Teddy Cambosa |
May 30, 2023


PlatformsFeaturedSoutheast Asia
ABS-CBN’s TeleRadyo to cease operations by June 30
BY
Teddy Cambosa |
May 24, 2023


PlatformsFeaturedSoutheast Asia
Globe reintroduces #MakeITSafePH campaign to promote responsible, mindful online behaviour
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Teddy Cambosa |
May 18, 2023
SME


SMEFeaturedSoutheast Asia
RHB Bank, Star Media launches online platform to aid SMEs in brand awareness
BY
Teddy Cambosa |
May 31, 2023
Kuala Lumpur, Malaysia – Banking company RHB Bank and media group Star Media have teamed up to launch #JomSapot BeliLokal 2.0, an online platform that helps small and medium-sized enterprises (SMEs) spread brand awareness as well as boost sales and revenue. Said online platform, which is the second iteration of its kind this year, onboards...READ MORE


SMEFeaturedSoutheast Asia
Google teams up with Enterprise Singapore, SGTech to offer 15,000 scholarships to 300 SMEs
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Teddy Cambosa |
May 26, 2023


SMEFeaturedSoutheast Asia
Ex-Traveloka Anshul Johri joins Validus as Group CTO
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Maureen Basa |
May 12, 2023


SMEFeaturedSoutheast Asia
Despite high inflation, Filipino SMBs most bullish amongst APAC counterparts
BY
Teddy Cambosa |
May 9, 2023


SMEFeaturedSoutheast Asia
BillEase partners with ChatGenie to provide BNPL solution for MSMEs
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Maureen Basa |
April 14, 2023


SMEFeaturedSoutheast Asia
YouBiz, Xero team up to support local SMEs to go digital
BY
Teddy Cambosa |
March 8, 2023
Tune in to
MARKETECH APAC Podcast
Your Ultimate Source for Marketing and Tech Insights Straight from the Industry Leaders!
Southeast Asia



TechnologySoutheast Asia
PubMatic partners with Telkomsel, to offer enhanced audience targeting in digital advertising in Indonesia
BY
Shaina Teope |
June 8, 2023
Singapore – PubMatic, an independent adtech company, and Telkomsel, the largest mobile network operator in Indonesia, have announced a strategic partnership to provide data-driven digital advertising solutions for brands and agencies in Indonesia. Through the partnership, Telkomsel will make audience segments based on mobile customer insights, available to advertisers programmatically through Connect, PubMatic's audience solution....READ MORE



MarketingSoutheast Asia
Moving Walls and Adsmovil partner to launch automated OOH advertising across Latin America
BY
Shaina Teope |
June 7, 2023



PlatformsSoutheast Asia
P&G announces partnership with Lazada to launch personalised haircare microsite
BY
Teddy Cambosa |
June 7, 2023



MarketingSoutheast Asia
Yahoo expands talent-building programme to Singapore
BY
Teddy Cambosa |
June 6, 2023
East Asia



MarketingEast Asia
3M Taiwan Air Solution taps DeVries Global Taipei as PR agency
BY
Teddy Cambosa |
June 8, 2023
Taipei, Taiwan – Science-based technology company 3M Air Solution has tapped DeVries Global Taipei, an agency under the Interpublic Group (IPG), as its public relations agency in Taiwan. The agency’s scope centres on media relations, influencer strategy and management, alongside livestream and events, as well as planning and coordination. The team will also focus efforts...READ MORE


MarketingFeaturedEast Asia
McCann Shanghai appointed by Centrum to handle strategic, creative comms in China
BY
Teddy Cambosa |
May 29, 2023


MarketingFeaturedEast Asia
Peroni’s latest campaign in Hong Kong transforms cinema house into ‘House of PERONI’
BY
Shaina Teope |
May 22, 2023


MarketingFeaturedEast Asia
How do you deter illegal rubbish dumpers? This Taiwanese campaign merges AI and God to promote waste management
BY
Teddy Cambosa |
May 11, 2023
ANZ


MarketingANZ
Heinz spotlights ancient origins of ‘soup’ and how it’s able to make the classic meal ‘great now’ in new ad
BY
Shaina Teope |
June 5, 2023
Sydney, Australia – Heinz, through agency TBWA\Sydney, has released a new campaign that highlights the origins of the classic meal of soup, and how the brand is able to make ‘soup’ remain delicious and ‘great now’. Soup as a source of sustenance has long been depicted in art – from ancient Sumerian stone tablets to...READ MORE



MarketingFeaturedANZ
Sue Squillace appointed as new CEO of Mediahub ANZ amidst agency leadership restructuring
BY
Teddy Cambosa |
June 2, 2023


MarketingFeaturedANZ
CHEP Network names Nick Jia as executive director of marketing technology
BY
Shaina Teope |
May 24, 2023


MarketingFeaturedANZ
It’s Friday tapped as creative agency of record for global HR tech ELMO
BY
Shaina Teope |
May 23, 2023
South Asia


MarketingFeaturedSouth Asia
Storytelling platform Humans of Bombay announces new brand films division
BY
Teddy Cambosa |
May 31, 2023
India – Local storytelling platform Humans of Bombay (HoB) has announced its new brand films division, which will see the platform leverage its niche to tell impactful stories for brands and comes as the next step in growing into a full-fledged 360-degree media house. Through this new vertical, the platform intends to further expand its...READ MORE


MarketingFeaturedSouth Asia
ASCI updates ad guidelines for educational institutions, puts mental health and physical well-being in focus
BY
Teddy Cambosa |
May 31, 2023


MarketingFeaturedSouth Asia
Dentsu Creative India bags mandate of Aditya Birla Capital to be its lead brand comms agency
BY
Shaina Teope |
May 26, 2023


MarketingFeaturedSouth Asia
Tim Hortons continues Indian expansion with new Mumbai shops
BY
Teddy Cambosa |
May 26, 2023
APAC



MarketingAPAC
Shangri-La’s new film moves away from category norms, highlights brand as a ‘state of mind’
BY
Shaina Teope |
June 8, 2023
Singapore – Global hospitality brand Shangri-La has launched a new visual film, titled ‘Find Your Shangri-La’, under its new global brand campaign which launched in May. The film, done in collaboration with McCann Worldgroup Southeast Asia, kickstarts Shangri-La's significant initiative to showcase the hotel brand's ongoing efforts in inspiring guests to discover their ‘own moments’...READ MORE






MarketingAPAC
Levi’s celebrates 150 years of ‘iconic jean’ with slew of local celebrations across APAC, other markets
BY
Teddy Cambosa |
June 7, 2023



MarketingAPAC
Keso Kendall promoted to senior vice president for APAC at TEAM LEWIS
BY
Teddy Cambosa |
June 7, 2023
Global


MarketingGlobal
Echo Li appointed by Dentsu Sports International as global chief commercial officer
BY
Teddy Cambosa |
June 6, 2023
Singapore – Echo Li has been appointed by Dentsu Sports International as its new global chief commercial officer. In her new role, Li will sit on the global executive team with a focus on the APAC region to develop global property sales. Dentsu Sports International (DSI) is a global sports network comprised of MKTG Sports...READ MORE



TechnologyFeaturedGlobal
Sprinklr adds new generative AI feature to current CX offering
BY
Teddy Cambosa |
May 25, 2023


MarketingFeaturedGlobal
Wunderman Thompson Indonesia CEO Vaishali Sarkar appointed as president for Wunderman Thompson Canada
BY
Teddy Cambosa |
May 24, 2023


TechnologyFeaturedGlobal
PubMatic signs deal with SeenThis to deliver digital advertising whilst minimising carbon emissions
BY
Teddy Cambosa |
May 22, 2023
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Chirag Desai, Head of IT Digital Solutions, The Hong Kong Jockey Club
In our third episode of What’s NEXT 2023 Interview series, we sat with Chirag to talk about how the brand evolved throughout its digital experience journey.
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Avant de commencer, tu peux si tu le souhaites suivre un tutoriel complet Figma sur ma chaine YouTube.
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Avant de commencer, tu peux si tu le souhaites suivre un tutoriel complet Figma sur ma chaine YouTube.