R&E PH Pre-Event Article
Aliza Carmona
R&E PH Pre-Event Article
Marketing Featured Southeast Asia
MARKETECH APAC, UpTech Media unveils ‘Retail & E-Commerce Innovation Marketing & Tech Summit 2025’ in Manila, featuring PH industry leaders
May 16, 2025
Aliza Carmona
Philippines – The Philippines is rapidly emerging as a pivotal force in Southeast Asia’s digital economy, with its retail and e-commerce sectors undergoing significant transformation. Consumers are...
Sebastian Au (Loreal) Appointment
Marketing Featured Southeast Asia
Sebastian Au on crafting seamless omni-channel, hyper-personalised beauty experiences in new role at L’Oréal Luxe Indonesia
| May 7, 2025
By Aliza Carmona
MARKETECH APAC’s inaugural NEXT Awards PH reveals first lineup of industry leaders on jury panel
Marketing Featured Southeast Asia
MARKETECH APAC’s inaugural NEXT Awards PH reveals first lineup of industry leaders on jury panel
| May 6, 2025
By Fatima Baduria
Mawarni Adam on growing Ampersand Advisory’s consulting business in new role
Marketing Featured Southeast Asia
Mawarni Adam on growing Ampersand Advisory’s consulting business in new role
| May 6, 2025
By Teddy Cambosa
Bothered or not? Advertising industry leaders react to Google keeping third-party cookies on Chrome ecosystem
Technology Featured Global
Bothered or not? Advertising industry leaders react to Google keeping third-party cookies on Chrome ecosystem
| April 25, 2025
By Teddy Cambosa
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MarketingGlobal

PwC unveils bold global rebrand, joins forces with Formula 1 as official consulting partner

BY Aliza Carmona | May 2, 2025
LTFRB orders Move It to reduce fleet; threatens jobs of 14,000 riders 
MarketingSoutheast Asia

LTFRB orders Move It to reduce fleet; threatens jobs of 14,000 riders 

BY Fatima Baduria | May 2, 2025
Bothered or not? Advertising industry leaders react to Google keeping third-party cookies on Chrome ecosystem
TechnologyFeaturedGlobal

Bothered or not? Advertising industry leaders react to Google keeping third-party cookies on Chrome ecosystem

BY Teddy Cambosa | April 25, 2025

Partner Articles

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MarketingPartnersAPAC

Content creation on steroids: How Club Med scaled production, maintained brand consistency, and boosted efficiency across 11 markets

BY MARKETECH APAC | May 14, 2025
Dodging geopolitical challenges: How Kaspersky Lab increased its SEA, Greater China revenue following issues in Western markets
MarketingPartnersAPAC

Dodging geopolitical challenges: How Kaspersky Lab increased its SEA, Greater China revenue following issues in Western markets

BY MARKETECH APAC | February 4, 2025
Samsung on launching context-driven programmatic advertising for enhanced targeted results
MarketingPartnersSoutheast Asia

Samsung on launching context-driven programmatic advertising for enhanced targeted results

BY MARKETECH APAC | February 3, 2025

Recent Articles

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Marketing

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STB, BIGHIT MUSIC spotlights iconic Singapore landmarks in BTS Jin’s music video
MarketingSoutheast Asia

STB, BIGHIT MUSIC spotlights iconic Singapore landmarks in BTS Jin’s music video

BY Fatima Baduria | May 16, 2025
Singapore – Singapore Tourism Board (STB) has teamed up with record label BIGHIT MUSIC for BTS Jin’s music video. The ‘Don’t Say You Love Me’ music video spotlights iconic landmarks in Singapore. Set in Singapore, the music video highlights travel destinations against music and visual storytelling for a global audience.  https://www.youtube.com/watch?v=o7BcyAd6rqg&t=2s The music video features...READ MORE
MarketingFeaturedSoutheast Asia

MARKETECH APAC, UpTech Media unveils ‘Retail & E-Commerce Innovation Marketing & Tech Summit 2025’ in Manila, featuring PH industry leaders

BY Aliza Carmona | May 16, 2025
Giant Havaianas slippers call for more urban green spaces in latest campaign via GIGIL
MarketingSoutheast Asia

Giant Havaianas slippers call for more urban green spaces in latest campaign via GIGIL

BY Fatima Baduria | May 16, 2025
MarketingGlobal

‘HBO Max’ brand returns as Warner Bros. Discovery revamps streaming strategy 

BY Aliza Carmona | May 16, 2025
Stanley House Studios expands travel division with Sheraton, Amora wins
MarketingANZ

Stanley House Studios expands travel division with Sheraton, Amora wins

BY Teddy Cambosa | May 16, 2025
MarketingSouth Asia

Punt Partners names Harsh Shah as managing director of Punt Creative

BY Aliza Carmona | May 16, 2025

Upcoming Events

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Sep
18
2025
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NEXT Awards Indonesia 2025
Sep
26
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Empowered Women Awards 2025
Jul
17
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CONFERENCE
Retail & E-Commerce Innovation Marketing & Tech Summit: Malaysia 2025
Aug
14
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Retail & E-Commerce Innovation Marketing & Tech Summit: Philippines 2025
Oct
08
2025
AWARDS
NEXT Awards Philippines 2025
Jul
31
1
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What’s NEXT in Marketing: Indonesia 2025
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04
1
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Advertising Technology Asia Philippines 2025
Oct
16
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Advertising Technology Asia Singapore 2025
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22
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What’s NEXT in Marketing: Malaysia 2025
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Technology

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Eagle Eye partners with global POS marketing technology company Ecrebo
TechnologyGlobal

Eagle Eye partners with global POS marketing technology company Ecrebo

BY Teddy Cambosa | May 8, 2025
Australia – Eagle Eye, a SaaS and AI technology company that executes loyalty, personalised promotions, and omnichannel marketing solutions for retail, travel, and hospitality brands, has partnered with Ecrebo, a global technology company delivering targeted point of sale (POS) marketing. This new partnership combines both companies' capabilities to power personalised and real-time 'smart messaging' for...READ MORE
PubMatic, Overtone partner to power open internet with contextual intelligence
TechnologyGlobal

PubMatic, Overtone partner to power open internet with contextual intelligence

BY Teddy Cambosa | May 7, 2025
R/GA unveils AI search optimisation platform to track brands’ visibility
TechnologySoutheast Asia

R/GA unveils AI search optimisation platform to track brands’ visibility

BY Fatima Baduria | May 2, 2025
Amperity launches AI-powered agent to unify brands’ customer data
TechnologyGlobal

Amperity launches AI-powered agent to unify brands’ customer data

BY Fatima Baduria | May 2, 2025
Singapore Airlines to boost operations, customer experience with OpenAI partnership
TechnologySoutheast Asia

Singapore Airlines to boost operations, customer experience with OpenAI partnership

BY Fatima Baduria | April 29, 2025
Nexxen releases new AI-powered adtech platform 'NexAI'
TechnologyGlobal

Nexxen releases new AI-powered adtech platform ‘NexAI’

BY Teddy Cambosa | April 28, 2025

Platforms

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Half of high-income players positive about ads in mobile games: report
PlatformsGlobal

Half of high-income players positive about ads in mobile games: report

BY Teddy Cambosa | May 14, 2025
Singapore – High-income gamers are more receptive to in-game ads, with 49% responding positively compared to 24% of low-income players, according to the latest report from PubMatic. The report also noted that most preferred ad formats, like native ads and in-game product placements, are under-utilised, despite receiving over 80% positive sentiment from players. For app...READ MORE
Samsung TV Plus expands K-Content offering with exclusive SM Entertainment partnership
PlatformsGlobal

Samsung TV Plus expands K-Content offering with exclusive SM Entertainment partnership

BY Teddy Cambosa | May 12, 2025
 AI platform Glu enters APAC region to streamline e-commerce content creation
PlatformsAPAC

AI platform Glu enters APAC region to streamline e-commerce content creation

BY Fatima Baduria | April 10, 2025
APAC played big role in global gaming growth; mobile installs rose 4% YoY in 2024
PlatformsAPAC

APAC played big role in global gaming growth; mobile installs rose 4% YoY in 2024

BY Teddy Cambosa | April 8, 2025
Taboola extends partnership with New Zealand’s Otago Daily Times
PlatformsANZ

Taboola extends partnership with New Zealand’s Otago Daily Times

BY Teddy Cambosa | April 8, 2025
Viu announces collaboration with Azuki to expand Web3-focused initiatives
PlatformsAPAC

Viu announces collaboration with Azuki to expand Web3-focused initiatives

BY Teddy Cambosa | April 8, 2025

SME

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KL Wellness City, PUMM team up for wellness-driven productivity talk for entrepreneurs, corporates
SMESoutheast Asia

KL Wellness City, PUMM team up for wellness-driven productivity talk for entrepreneurs, corporates

BY Teddy Cambosa | May 9, 2025
Kuala Lumpur, Malaysia – KL Wellness City (KLWC), in collaboration with the FAST (Forward Asia Strategic Transformation) movement initiated by Persatuan Usahawan Maju Malaysia (PUMM), hosted an event titled “How Aligning Mind, Body and Soul Can Improve Employee Productivity and Business Profit”, drawing enthusiastic participation from entrepreneurs, business leaders and professionals across industries. This event...READ MORE
SMESoutheast Asia

Validus Group and Fintech Nation launch US$10m fund to boost SME financing in Thailand, Indonesia

BY Aliza Carmona | May 8, 2025
DTI, DOT ink partnership to bolster MSMEs, tourism in PH
SMESoutheast Asia

DTI, DOT ink partnership to bolster MSMEs, tourism in PH

BY Fatima Baduria | April 16, 2025
DTI, TikTok Shop launch program to empower Filipino MSMEs in e-commerce
SMESoutheast Asia

DTI, TikTok Shop launch program to empower Filipino MSMEs in e-commerce

BY Fatima Baduria | April 11, 2025
MayBank, TikTok Shop announce collaboration to upskill ASEAN SMEs
SMESoutheast Asia

Maybank, TikTok Shop announce collaboration to upskill ASEAN SMEs

BY Teddy Cambosa | March 21, 2025
What's NEXT in Marketing: Here's why going digital is vital for MSMEs to earn customer trust online
SMESoutheast Asia

What’s NEXT in Marketing: Here’s why going digital is vital for MSMEs to earn customer trust online

BY Huiyan Pan | March 5, 2025

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MARKETECH APAC Podcast

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Spotify Podcast
In this episode of What’s NEXT in Marketing: Interviews 2025, we talked to Quantcast’s Joyce Seah–head of client success for APAC–on the latest tech, trends, and best practices in programmatic advertising.
Listen to the interview to find out more on the future of marketing in the programmatic advertising, mobile marketing, retail media network scenes and more!
In this episode of What’s NEXT in Marketing: Interviews 2025 as we dive into the evolving landscape of programmatic advertising and the role of AI in driving marketing innovation.
Our guest, Liam McCartan, APAC VP of Sales at StackAdapt, shares insights on how AI-powered tools enhance real-time bidding, optimise ad performance, and streamline cross-channel campaign management. We also discuss key trends shaping 2025, including AI-driven fraud prevention, hyper-personalised targeting, and workflow automation.

Southeast Asia

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STB, BIGHIT MUSIC spotlights iconic Singapore landmarks in BTS Jin’s music video
MarketingSoutheast Asia

STB, BIGHIT MUSIC spotlights iconic Singapore landmarks in BTS Jin’s music video

BY Fatima Baduria | May 16, 2025
Singapore – Singapore Tourism Board (STB) has teamed up with record label BIGHIT MUSIC for BTS Jin’s music video. The ‘Don’t Say You Love Me’ music video spotlights iconic landmarks in Singapore. Set in Singapore, the music video highlights travel destinations against music and visual storytelling for a global audience.  https://www.youtube.com/watch?v=o7BcyAd6rqg&t=2s The music video features...READ MORE
MarketingFeaturedSoutheast Asia

MARKETECH APAC, UpTech Media unveils ‘Retail & E-Commerce Innovation Marketing & Tech Summit 2025’ in Manila, featuring PH industry leaders

BY Aliza Carmona | May 16, 2025
Giant Havaianas slippers call for more urban green spaces in latest campaign via GIGIL
MarketingSoutheast Asia

Giant Havaianas slippers call for more urban green spaces in latest campaign via GIGIL

BY Fatima Baduria | May 16, 2025
Charting an ‘extraordinary journey’: How IMAJEN crafted the rebranding of E&O’s Andaman as a world-class destination
MarketingSoutheast Asia

Charting an ‘extraordinary journey’: How IMAJEN crafted the rebranding of E&O’s Andaman as a world-class destination

BY Teddy Cambosa | May 16, 2025

East Asia

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MarketingEast Asia

SK-II partners with rock band MAYDAY for 520 campaign celebrating genuine love in China

BY Aliza Carmona | May 14, 2025
China – In celebration of ‘I Love You 520’ Day, global skincare powerhouse SK-II has unveiled a new campaign with iconic Asian rock band MAYDAY, blending music and beauty to honour love in its most genuine form. The campaign features MAYDAY’s hit love song ‘First Love Once Again’, from their sixth Mandarin studio album ‘’Born...READ MORE
MarketingEast Asia

LUX’s new campaign tackles gender bias in names across China

BY Aliza Carmona | May 14, 2025
MarketingEast Asia

Apple showcases iPhone 16 Pro’s cinematic prowess in 27-minute film by Hirokazu Kore-eda

BY Aliza Carmona | May 13, 2025
MarketingEast Asia

SCMP unveils ‘Morning Studio Amplified’ to expand branded content reach across media platforms

BY Aliza Carmona | May 12, 2025

ANZ

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Stanley House Studios expands travel division with Sheraton, Amora wins
MarketingANZ

Stanley House Studios expands travel division with Sheraton, Amora wins

BY Teddy Cambosa | May 16, 2025
Australia – Sydney-based marketing agency, Stanley House Studios, expands its travel division with two major new wins: Sheraton Grand Sydney Hyde Park and Amora Hotels. This follows the agency’s recent rebrand and builds on its strong track record of standout campaigns across hospitality, food, and beverage - now channeling that creative firepower back into the...READ MORE
Around 42% of Aussies say they will stop buying US products in favour of local products
MarketingANZ

Around 42% of Aussies say they will stop buying US products in favour of local products

BY Teddy Cambosa | May 15, 2025
SBS launches bold brand campaign ‘We Go There’, highlights distinctive position in local media
MarketingANZ

SBS launches bold brand campaign ‘We Go There’, highlights distinctive position in local media

BY Teddy Cambosa | May 15, 2025
GMSV launches ‘Made for More’ campaign unveiling GMC Yukon Denali in ANZ
MarketingANZ

GMSV launches ‘Made for More’ campaign unveiling GMC Yukon Denali in ANZ

BY Teddy Cambosa | May 14, 2025

South Asia

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MarketingSouth Asia

Punt Partners names Harsh Shah as managing director of Punt Creative

BY Aliza Carmona | May 16, 2025
India –Punt Partners, an integrated marketing transformation firm specialising in martech, AI, and creative technology, has appointed Harsh Shah as managing director of Punt Creative, its creative services division. Shah brings nearly two decades of experience in brand strategy, integrated campaigns, and creative storytelling. He has held leadership roles at agencies such as VML (formerly...READ MORE
MarketingSouth Asia

Flipkart’s new campaign with SW Network turns mall courtyard into giant doodle canvas

BY Aliza Carmona | May 15, 2025
MarketingSouth Asia

DCM Shriram Foundation’s Mother’s Day film sheds light on maternal health challenges in rural India

BY Aliza Carmona | May 12, 2025
MarketingSouth Asia

Mother’s Day campaign by Vinod Cookware celebrates mothers beyond cooking

BY Aliza Carmona | May 12, 2025

APAC

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MarketingAPAC

Meta promotes Benjamin Joe to regional VP for Asia Pacific

BY Aliza Carmona | May 15, 2025
Singapore – Meta has appointed longtime executive Benjamin Joe as regional vice president for Asia Pacific, marking a strategic move to accelerate innovation and growth across the diverse region. Joe joined Meta in 2011 and has since held a range of leadership roles across various markets, including at the company’s global headquarters in the United...READ MORE
Max rolls out immersive, localised campaigns for ‘The Last of Us’ Season 2
MarketingAPAC

Max rolls out immersive, localised campaigns for ‘The Last of Us’ Season 2

BY Teddy Cambosa | May 15, 2025
Jordan Khoo named as Quantcast’s vice president for APAC
MarketingAPAC

Jordan Khoo named as Quantcast’s vice president for APAC

BY Teddy Cambosa | May 14, 2025
MarketingPartnersAPAC

Content creation on steroids: How Club Med scaled production, maintained brand consistency, and boosted efficiency across 11 markets

BY MARKETECH APAC | May 14, 2025

Global

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MarketingGlobal

‘HBO Max’ brand returns as Warner Bros. Discovery revamps streaming strategy 

BY Aliza Carmona | May 16, 2025
USA – Warner Bros. Discovery (WBD) revealed that its flagship streaming service, Max, will be rebranded as HBO Max this summer, marking a strategic return to the iconic HBO brand for its streaming service to emphasise quality and distinctiveness in content. The rebrand was announced during WBD’s Upfront presentation at Madison Square Garden, where JB...READ MORE
Half of high-income players positive about ads in mobile games: report
PlatformsGlobal

Half of high-income players positive about ads in mobile games: report

BY Teddy Cambosa | May 14, 2025
MarketingGlobal

R/GA marks new chapter with first C-suite hire, naming Urvashi Shivdasani as global CFO

BY Aliza Carmona | May 13, 2025
Samsung TV Plus expands K-Content offering with exclusive SM Entertainment partnership
PlatformsGlobal

Samsung TV Plus expands K-Content offering with exclusive SM Entertainment partnership

BY Teddy Cambosa | May 12, 2025

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Programmatic Advertising: Shaping the Future of Marketing in APAC

In this episode of What’s NEXT in Marketing: Interviews 2025, we talked to Quantcast’s Joyce Seah–head of client success for APAC–on the latest tech, trends, and best practices in programmatic advertising. Watch the interview to find out more on the future of marketing in the programmatic advertising, mobile marketing, retail media network scenes and more!

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What’s NEXT in APAC Advertising Trends?

Join us in this episode of What’s NEXT in Marketing: Interviews 2025 as we dive into the evolving landscape of programmatic advertising and the role of AI in driving marketing innovation. The digital advertising space is rapidly transforming, with AI revolutionising decision-making, targeting, and campaign performance.

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What’s NEXT in Marketing: Customer Engagement in 2025

Watch our webinar on the latest customer engagement trends for 2025 and uncover how brands are redefining their strategies to drive loyalty and growth.

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MARKETECH Expert Up Close | Asnawi Jufrie, VP & General Manager SEA of SleekFlow

In this episode of MARKETECH Expert Up Close, Asnawi Jufrie (VP & General Manager for SEA at SleekFlow) talks with MARKETECH APAC’s Founder & CEO, Joven Barceñas about how AI is becoming a marketing game-changer.

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