SCOOT FEATURE
Sharona Nicole Semilla
SCOOT FEATURE
Marketing Featured Global
Beyond the box office: What Scoot's Spider-Man collaboration reveals about the future of entertainment marketing
July 7, 2026
Sharona Nicole Semilla
Movie marketing has evolved well beyond the traditional trailer-to-ticket advertising. Today, brands aren’t simply promoting films—they’re becoming part of the stories themselves. Whether through...
make snabbit a habit hayden scott
Marketing Featured APAC
From campaigns to culture: How VIRTUE Asia’s Hayden Scott is redefining brand awareness via habit-forming creativity
| June 30, 2026
By Julian Bartolome
WNMY 2026 featured image
Marketing Featured Southeast Asia
Fourth edition of 'What's NEXT in Marketing: Malaysia 2026' unveils first wave of speakers
| June 24, 2026
By Aliza Carmona
Featured Image WNID 2026
Marketing Featured Southeast Asia
‘What’s NEXT in Marketing: Indonesia 2026’ third edition announces first speaker lineup and trend-led sessions
| June 17, 2026
By Aliza Carmona
Blessie Cruz steps down as 2GO Group Inc
Marketing Featured Southeast Asia
Blessie Cruz reflects on transformation journey, wraps up tenure as 2GO’s Retail Head
| June 15, 2026
By Lyene Marie Darang
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MarketingSoutheast Asia

DDB MNL rebrands as Alab MNL, ushering in new creative era

BY Sharona Nicole Semilla | June 26, 2026
MarketingFeaturedSoutheast Asia

Blessie Cruz reflects on transformation journey, wraps up tenure as 2GO’s Retail Head

BY Lyene Marie Darang | June 15, 2026
MarketingFeaturedSoutheast Asia

DDB Group Philippines rebrands as GGC Group Asia following global DDB retirement

BY Sharona Nicole Semilla | June 10, 2026

Partner Articles

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MarketingPartnersAPAC

FIFA World Cup: How sports and events can win fans with marketing tech

BY MARKETECH APAC | July 2, 2026
TechnologyPartnersAPAC

Only half of APJ employees feel AI-ready as leadership confidence outpaces workforce capability

BY Aliza Carmona | June 16, 2026
Trading in 2026: What platforms like Versus Trade are doing differently
PlatformsPartnersSoutheast Asia

Trading in 2026: What platforms like Versus Trade are doing differently

BY MARKETECH APAC | June 16, 2026

Recent Articles

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Marketing

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MarketingEast Asia

Hong Kong consumers quick to abandon brands over trust issues: study

BY Sharona Nicole Semilla | July 9, 2026
Hong Kong – Nearly all consumers in Hong Kong take action when they no longer believe a brand, with most choosing to quietly stop buying rather than publicly voice their dissatisfaction, according to new research from Ogilvy. The agency's latest study conducted in partnership with YouGov, found that 94% of Hong Kong consumers have responded...READ MORE
MarketingAPAC

Agoda, Taiwan Tourism Administration roll out regional tourism campaign to boost travel demand

BY Sharona Nicole Semilla | July 9, 2026
MarketingSoutheast Asia

Singapore workers ready for AI, but only 6% use it daily: study

BY Sharona Nicole Semilla | July 9, 2026
MarketingANZ

Housing Foundation NZ appoints Tonic Communications as strategic PR partner

BY Sharona Nicole Semilla | July 9, 2026
MarketingANZ

JCDecaux rolls out NAIDOC Week DOOH campaign with Cooee Native Foods

BY Sharona Nicole Semilla | July 9, 2026
MarketingSoutheast Asia

Emirates appoints Khalid Al Zarooni as Philippines Country Manager

BY Sharona Nicole Semilla | July 9, 2026

Upcoming Events

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Advertising Awards Asia Pacific 2026
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Nov
05
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2026
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Digital Experience Asia: Singapore 2026
Nov
01
2026
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NEXT Awards Hong Kong 2026
Jul
29
1
2026
CONFERENCE
What’s NEXT in Marketing: Singapore 2026
Nov
12
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2026
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What’s NEXT in Marketing: Hong Kong 2026
Sep
23
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2026
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What’s NEXT in Marketing: Thailand 2026
Aug
26
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What’s NEXT in Marketing: Indonesia 2026
Oct
22
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CONFERENCE
What’s NEXT in Marketing: Malaysia 2026
Sep
01
2026
AWARDS
NEXT Awards Philippines 2026
Oct
01
2026
AWARDS
NEXT Awards Malaysia 2026
Oct
01
2026
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NEXT Awards Indonesia 2026
Nov
01
2026
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NEXT Awards Thailand 2026
Dec
01
2026
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NEXT Awards Asia Pacific 2026
Sep
10
1
2026
CONFERENCE
Retail & E-Commerce Innovation Marketing & Tech Summit Philippines 2026
Nov
01
2026
AWARDS
Retail & E-commerce Excellence Awards Asia Pacific 2026
Nov
01
2026
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Empowered Women Awards 2026
Oct
21
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2026
CONFERENCE
Retail & E-Commerce Innovation Marketing & Tech Summit Malaysia 2026
Oct
01
2026
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Marketing Technology Awards 2026
Nov
17
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2026
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Digital Experience Asia: Philippines 2026
Oct
08
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Digital Experience Asia: Indonesia 2026
Sep
08
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2026
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Advertising Summit Asia Philippines 2026

Technology

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Leap expands APAC event technology offerings following Ticketbooth rebrand
TechnologyAPAC

Leap expands APAC event technology offerings following Ticketbooth rebrand

BY Teddy Cambosa | July 9, 2026
Singapore – Leap Event Technology has announced an expansion of its operations across the Asia-Pacific region, following the rebranding of Australian event ticketing provider Ticketbooth under the global Leap brand. The company said the transition combines Ticketbooth's more than a decade of experience in the Australian market with Leap's global event technology capabilities. The move...READ MORE
Amperity named Leader in Snowflake's Modern Marketing Data Stack report
TechnologyGlobal

Amperity named leader in Snowflake’s Modern Marketing Data Stack report

BY Teddy Cambosa | July 8, 2026
TechnologyEast Asia

AS Watson appoints 31 global tech partners to accelerate AI-powered O+O transformation

BY Aliza Carmona | July 6, 2026
TechnologySoutheast Asia

Samsung launches education programme to support digital learning in Philippine schools

BY Sharona Nicole Semilla | July 3, 2026
TechnologySoutheast Asia

Globe Business launches Gemini Enterprise for Customer Experience to help firms turn service into growth

BY Sharona Nicole Semilla | June 25, 2026
TechnologyGlobal

WPP Enterprise Solutions teams up with AWS to help brands scale agentic AI across marketing, commerce 

BY Julian Bartolome | June 19, 2026

Platforms

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PlatformsGlobal

Rakuten Viber brings ChatGPT into messaging app through OpenAI partnership

BY Sharona Nicole Semilla | July 8, 2026
Singapore – Rakuten Viber has partnered with OpenAI to bring ChatGPT-powered features directly into its messaging app, allowing users to access AI tools without leaving their conversations. The collaboration introduces a dedicated ChatGPT contact within Viber, enabling users to ask questions, brainstorm ideas, draft messages, and complete everyday tasks without requiring a ChatGPT account, although...READ MORE
PlatformsSoutheast Asia

Mulia Hotels & Resorts introduces enhanced mobile app to simplify resort stays

BY Julian Bartolome | July 6, 2026
PlatformsSoutheast Asia

Collective Perspectives appoints 8traordinary to develop inclusive creative gig platform CO3

BY Aliza Carmona | July 2, 2026
PlatformsGlobal

Facebook Creator Studio returns with AI-powered tools to simplify creator growth

BY Julian Bartolome | June 29, 2026
PlatformsSoutheast Asia

GIGIL Phnom Penh puts a cheeky spin on Cannes with new ‘Cannes Bodia’ website

BY Julian Bartolome | June 26, 2026
PlatformsAPAC

Agoda introduces new travel features focused on real-time updates and booking convenience

BY Aliza Carmona | June 25, 2026

SME

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SMESoutheast Asia

Lazada relaunches ‘LazGrow Together’, expands government partnerships to accelerate MSME growth

BY Sharona Nicole Semilla | June 30, 2026
Manila, Philippines – Lazada Philippines is strengthening its support for Filipino micro, small, and medium enterprises (MSMEs) through the relaunch of its LazGrow Together campaign and expanded partnerships with government agencies aimed at accelerating digital business growth. The renewed initiative positions Lazada as more than an e-commerce platform, but as a long-term growth partner that...READ MORE
SMESoutheast Asia

Alpha Story brings AI-driven marcomms platform to power Indonesia’s growing MSME market  

BY Julian Bartolome | June 22, 2026
SMESoutheast Asia

Umasenso launches ‘Integrated Marketing System’ for Philippine service businesses

BY Sharona Nicole Semilla | June 1, 2026
SMESoutheast Asia

GCash named official partner for 48th ASEAN Summit, promotes digital financial inclusion

BY Lyene Marie Darang | May 20, 2026
TrafficGuard introduces automated tool to protect SME Google Ads budgets from invalid traffic
TechnologySMEGlobal

TrafficGuard introduces automated tool to protect SME Google Ads budgets from invalid traffic

BY Teddy Cambosa | May 19, 2026
SMESoutheast Asia

Globe Business partners Felipe & Sons to support digital growth in Philippine grooming market

BY Sharona Nicole Semilla | April 30, 2026

Tune in to

MARKETECH APAC Podcast

Your Ultimate Source for Marketing and Tech Insights Straight from the Industry Leaders!

Spotify Podcast
In this episode of What’s NEXT in Marketing: Interviews 2025, we sat down with Sam Pattison – Managing Director for Asia Pacific at Teads – to talk about the future of digital advertising in a post-merger era with Outbrain.
In this episode of What’s NEXT in Marketing: Interviews 2025, we spoke to Asnawi Jufrie – VP and General Manager, SEA at SleekFlow – about how conversational AI is redefining customer engagement across Southeast Asia.

Southeast Asia

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MarketingSoutheast Asia

Singapore workers ready for AI, but only 6% use it daily: study

BY Sharona Nicole Semilla | July 9, 2026
Singapore – Singapore's desk workers are among the world's least sceptical about artificial intelligence, yet only a small proportion use it as a core part of their daily work, according to new research from Salesforce. The survey of more than 1,500 desk workers across four continents found that just 29% of respondents in Singapore identify...READ MORE
MarketingSoutheast Asia

Emirates appoints Khalid Al Zarooni as Philippines Country Manager

BY Sharona Nicole Semilla | July 9, 2026
MarketingSoutheast Asia

Hilton expands ‘It Matters Where You Stay’ campaign with Deepika Padukone 

BY Julian Bartolome | July 9, 2026
MarketingSoutheast Asia

Hyundai champions ASEAN unity in new campaign ahead of Hyundai Cup 2026

BY Sharona Nicole Semilla | July 8, 2026

East Asia

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MarketingEast Asia

Hong Kong consumers quick to abandon brands over trust issues: study

BY Sharona Nicole Semilla | July 9, 2026
Hong Kong – Nearly all consumers in Hong Kong take action when they no longer believe a brand, with most choosing to quietly stop buying rather than publicly voice their dissatisfaction, according to new research from Ogilvy. The agency's latest study conducted in partnership with YouGov, found that 94% of Hong Kong consumers have responded...READ MORE
TechnologyEast Asia

AS Watson appoints 31 global tech partners to accelerate AI-powered O+O transformation

BY Aliza Carmona | July 6, 2026
MarketingEast Asia

Apple China renews iPhone privacy campaign with Yue Yunpeng

BY Sharona Nicole Semilla | July 3, 2026
MarketingEast Asia

Omnicom Health Hong Kong turns cultural storytelling into HPV vaccination awareness campaign

BY Sharona Nicole Semilla | July 2, 2026

ANZ

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MarketingANZ

Housing Foundation NZ appoints Tonic Communications as strategic PR partner

BY Sharona Nicole Semilla | July 9, 2026
Auckland, New Zealand – Housing Foundation New Zealand has appointed Tonic Communications as its strategic public relations and communications partner to strengthen brand awareness and stakeholder engagement. Under the partnership, Tonic Communications will support the charitable trust across strategic communications, media relations, content development, and integrated campaign activity.  The agency will work alongside Housing Foundation's...READ MORE
MarketingANZ

JCDecaux rolls out NAIDOC Week DOOH campaign with Cooee Native Foods

BY Sharona Nicole Semilla | July 9, 2026
MarketingANZ

Think HQ, VACCHO launch humour-led campaign to boost bowel cancer screening

BY Sharona Nicole Semilla | July 9, 2026
MarketingANZ

Autism Association of Australia rebrands with FutureBrand to strengthen advocacy mission

BY Sharona Nicole Semilla | July 9, 2026

South Asia

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MarketingSouth Asia

Samsung sparks the future of Galaxy foldables through new playful teaser series 

BY Julian Bartolome | July 7, 2026
New Delhi, India —Samsung has launched a series of teaser films ahead of Galaxy Unpacked, offering the first glimpse of its next vision for Galaxy foldables while building anticipation for its upcoming product announcements. Released across Samsung’s social media channels, the campaign uses familiar everyday objects—including chocolate bars, pizza slices, dalgona candy, puzzles, a squeegee...READ MORE
MarketingSouth Asia

Soneva redefines mindful approach to luxury hospitality with new  ‘Bare Luxury’ launch 

BY Julian Bartolome | July 6, 2026
MarketingSouth Asia

Flipkart taps viral buffalo Don to front GOAT Sale campaign with a dose of ‘Bhains of Luck’

BY Julian Bartolome | July 1, 2026
MarketingSouth Asia

Laqshya Media Group appoints Bharat Bhushan Kedia as national planning and buying head

BY Sharona Nicole Semilla | July 1, 2026

APAC

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MarketingAPAC

Agoda, Taiwan Tourism Administration roll out regional tourism campaign to boost travel demand

BY Sharona Nicole Semilla | July 9, 2026
Taipei, Taiwan – Agoda has partnered with the Taiwan Tourism Administration to launch a regional destination marketing campaign aimed at increasing travel to Taiwan from key Asian markets. Running from July to December 2026, the campaign will target travellers in Singapore, Hong Kong, Japan, and South Korea through Agoda's digital platform, with the aim of...READ MORE
MarketingAPAC

HBA creates strategic partnerships leadership role, appoints Madelaine Chan as Principal

BY Sharona Nicole Semilla | July 9, 2026
MarketingAPAC

KATE turns to Japan’s Kabuki tradition for latest regional campaign

BY Sharona Nicole Semilla | July 9, 2026
Leap expands APAC event technology offerings following Ticketbooth rebrand
TechnologyAPAC

Leap expands APAC event technology offerings following Ticketbooth rebrand

BY Teddy Cambosa | July 9, 2026

Global

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PlatformsGlobal

Rakuten Viber brings ChatGPT into messaging app through OpenAI partnership

BY Sharona Nicole Semilla | July 8, 2026
Singapore – Rakuten Viber has partnered with OpenAI to bring ChatGPT-powered features directly into its messaging app, allowing users to access AI tools without leaving their conversations. The collaboration introduces a dedicated ChatGPT contact within Viber, enabling users to ask questions, brainstorm ideas, draft messages, and complete everyday tasks without requiring a ChatGPT account, although...READ MORE
Amperity named Leader in Snowflake's Modern Marketing Data Stack report
TechnologyGlobal

Amperity named leader in Snowflake’s Modern Marketing Data Stack report

BY Teddy Cambosa | July 8, 2026
MarketingGlobal

Havas names Raphaël de Andréis as inaugural Chief Strategy Officer

BY Sharona Nicole Semilla | July 7, 2026
MarketingFeaturedGlobal

Beyond the box office: What Scoot’s Spider-Man collaboration reveals about the future of entertainment marketing

BY Sharona Nicole Semilla | July 7, 2026

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EVENTS HIGHLIGHTS


NEXT Awards Philippines 2025 & NEXT Awards Asia Pacific 2025

The NEXT Awards 2025 by MARKETECH APAC brought together the region’s leading brands, agencies, and tech innovators celebrating innovation, strategic excellence, and digital transformation across Asia Pacific..

Watch


Marketing Technology Awards 2025

The Marketing Technology Awards 2025 by MARKETECH APAC celebrated the trailblazers redefining marketing through technology and innovation.

Watch

EXCLUSIVE INTERVIEWS


NEXT Awards 2025 | Interview with THE SHOUT GROUP/FCB SHOUT

At the NEXT Awards Asia Pacific 2025 by MARKETECH APAC, Rei Fortes speaks with Shaun Tay, Co-Owner and CEO of The Shout Group / FCB SHOUT, whose agency won the Grand Prix – Agency of the Year at the NEXT Awards Asia Pacific 2025, along with several other accolades including Most Innovative Agency Team of the Year.

Watch

NEXT Awards 2025 | Interview with Beeline Now Consulting Services, Inc.

At the NEXT Awards Philippines 2025 and NEXT Awards Asia Pacific 2025 by MARKETECH APAC, we catch up with Issa Palo-Aviles, Co-founder and COO of Beeline Now Consulting Services, Inc. The agency earned Bronze for Most Innovative B2B Marketing Agency of the Year at the NEXT Awards Asia Pacific 2025 and clinched a couple more awards at the NEXT PH 2025, underscoring their excellence and growing influence.

Watch