Featured Image WNID 2026
Aliza Carmona
Featured Image WNID 2026
Marketing Featured Southeast Asia
‘What’s NEXT in Marketing: Indonesia 2026’ third edition announces first speaker lineup and trend-led sessions
June 17, 2026
Aliza Carmona
Indonesia – Indonesia’s digital economy continues to grow rapidly, driven by mobile-first consumers, social-led discovery, and the rise of creator-driven commerce. As content, community, and transactions...
Blessie Cruz steps down as 2GO Group Inc
Marketing Featured Southeast Asia
Blessie Cruz reflects on transformation journey, wraps up tenure as 2GO’s Retail Head
| June 15, 2026
By Lyene Marie Darang
AAA finalists article FI
Marketing Featured APAC
MARKETECH APAC announces finalists for inaugural Advertising Awards Asia Pacific 2026
| June 11, 2026
By Aliza Carmona
Agencies are not banks: Is Southeast Asia’s advertising industry facing a payment crisis?
Marketing Featured Southeast Asia
Agencies are not banks: Is Southeast Asia’s advertising industry facing a payment crisis?
| June 11, 2026
By Teddy Cambosa
First set of jury for second edition of ‘NEXT Awards Malaysia 2026’ announced, featuring top local marketing leaders
Marketing Featured Southeast Asia
First set of jury for second edition of ‘NEXT Awards Malaysia 2026’ announced, featuring top local marketing leaders
| June 11, 2026
By Teddy Cambosa
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MarketingAPAC

OREO unveils limited-edition BTS cookie to power new fan-focused campaign 

BY Julian Bartolome | June 9, 2026
MarketingFeaturedSoutheast Asia

Blessie Cruz reflects on transformation journey, wraps up tenure as 2GO’s Retail Head

BY Lyene Marie Darang | June 15, 2026
MarketingFeaturedSoutheast Asia

DDB Group Philippines rebrands as GGC Group Asia following global DDB retirement

BY Sharona Nicole Semilla | June 10, 2026

Partner Articles

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TechnologyPartnersAPAC

Only half of APJ employees feel AI-ready as leadership confidence outpaces workforce capability

BY Aliza Carmona | June 16, 2026
Trading in 2026: What platforms like Versus Trade are doing differently
PlatformsPartnersSoutheast Asia

Trading in 2026: What platforms like Versus Trade are doing differently

BY MARKETECH APAC | June 16, 2026
MarketingPartnersSoutheast Asia

Marketing and personalisation experts discuss the next phase of customer loyalty in the region

BY Aaron Crowe | June 9, 2026

Recent Articles

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Marketing

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MarketingANZ

Samsung turns Galaxy S26 Ultra into a pocket-sized VAR in new grassroots football campaign

BY Julian Bartolome | June 23, 2026
Sydney, Australia — Samsung Electronics Australia has launched a new campaign that transforms its Galaxy S26 Ultra into a pocket-sized virtual assistant referee (VAR), using grassroots football to showcase how mobile technology can help reduce sideline disputes and create a better match-day experience. Called ‘Ultra Field Test,’ the campaign features Australian football legend Archie Thompson...READ MORE
MarketingSoutheast Asia

Therme Singapore begins construction on Marina South wellness destination

BY Sharona Nicole Semilla | June 23, 2026
MarketingSouth Asia

Tilt Brand Solutions appoints Sandeep Nair to lead consulting division ‘ConsulT’

BY Julian Bartolome | June 23, 2026
MarketingAPAC

80% of Muslim travellers now use AI tools as digital trust reshapes travel planning: report

BY Sharona Nicole Semilla | June 23, 2026
MarketingSoutheast Asia

Mutant to lead Klook Singapore’s strategic storytelling, Gen Z engagement efforts

BY Sharona Nicole Semilla | June 23, 2026
MarketingANZ

Omnicom Oceania agencies secure Western Australian Government media roster appointments 

BY Julian Bartolome | June 23, 2026

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Retail & E-Commerce Innovation Marketing & Tech Summit Philippines 2026
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Retail & E-commerce Excellence Awards Asia Pacific 2026
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Empowered Women Awards 2026
Oct
21
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Retail & E-Commerce Innovation Marketing & Tech Summit Malaysia 2026
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Marketing Technology Awards 2026
Nov
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Digital Experience Asia: Philippines 2026
Oct
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Technology

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TechnologyGlobal

WPP Enterprise Solutions teams up with AWS to help brands scale agentic AI across marketing, commerce 

BY Julian Bartolome | June 19, 2026
New York, U.S.A. — WPP Enterprise Solutions has signed a multi-year Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS), strengthening its ability to help enterprise brands move beyond AI experimentation and deploy production-ready generative and agentic AI across marketing, commerce, and customer experience. The collaboration is designed to help businesses operationalise AI at scale...READ MORE
TechnologyGlobal

Integral Ad Science rolls out Quality Connect within IAS Pulse publisher platform

BY Aliza Carmona | June 19, 2026
TechnologySoutheast Asia

Sinch puts World Cup managers’ clichés to the test with new AI-powered xC Tracker

BY Julian Bartolome | June 17, 2026
MarketingTechnologyGlobal

Disney Imagineering taps Adobe Firefly to transform sketches into attractions

BY Sharona Nicole Semilla | June 17, 2026
TechnologyPartnersAPAC

Only half of APJ employees feel AI-ready as leadership confidence outpaces workforce capability

BY Aliza Carmona | June 16, 2026
TechnologyANZ

Australian retailers accelerate AI investment despite customer data gaps, report finds

BY Sharona Nicole Semilla | June 11, 2026

Platforms

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PlatformsGlobal

Truecaller Ads debuts AI-powered ‘Call-to-Cart’ surface for seamless mobile commerce

BY Julian Bartolome | June 23, 2026
Indonesia — Truecaller Ads has globally launched Call-to-Cart, a new AI-powered commerce platform designed to help brands move consumers from product discovery to checkout in just two steps, giving marketers a faster and more seamless way to drive conversions. The platform is designed to address one of mobile commerce’s biggest challenges: consumer drop-off caused by lengthy...READ MORE
PlatformsSoutheast Asia

DBD probes three food delivery apps over potential regulatory breaches in Thailand

BY Aliza Carmona | June 23, 2026
PlatformsGlobal

SHOWBOX enters co-production deal with ReelShort for original short-form content

BY Sharona Nicole Semilla | June 16, 2026
PlatformsGlobal

Pinterest expands creator monetisation tools with Amazon Storefront integration

BY Aliza Carmona | June 16, 2026
Trading in 2026: What platforms like Versus Trade are doing differently
PlatformsPartnersSoutheast Asia

Trading in 2026: What platforms like Versus Trade are doing differently

BY MARKETECH APAC | June 16, 2026
PlatformsAPAC

AppsFlyer launches web performance measurement to unify web and mobile attribution

BY Aliza Carmona | June 15, 2026

SME

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SMESoutheast Asia

Alpha Story brings AI-driven marcomms platform to power Indonesia’s growing MSME market  

BY Julian Bartolome | June 22, 2026
Jakarta, Indonesia — Singapore-founded Alpha Story has launched its AI-powered marketing and communications platform in Indonesia, Alpha Echo, aiming to make professional PR, brand strategy and marketing tools more accessible for the country’s millions of micro, small and medium-sized enterprises (MSMEs). Alpha Echo aims to help businesses monitor brand perception, benchmark competitors, and analyse their...READ MORE
SMESoutheast Asia

Umasenso launches ‘Integrated Marketing System’ for Philippine service businesses

BY Sharona Nicole Semilla | June 1, 2026
SMESoutheast Asia

GCash named official partner for 48th ASEAN Summit, promotes digital financial inclusion

BY Lyene Marie Darang | May 20, 2026
TrafficGuard introduces automated tool to protect SME Google Ads budgets from invalid traffic
TechnologySMEGlobal

TrafficGuard introduces automated tool to protect SME Google Ads budgets from invalid traffic

BY Teddy Cambosa | May 19, 2026
SMESoutheast Asia

Globe Business partners Felipe & Sons to support digital growth in Philippine grooming market

BY Sharona Nicole Semilla | April 30, 2026
New SEEK campaign underscores importance of hiring the right candidate for small businesses
MarketingSMEANZ

New SEEK campaign underscores importance of hiring the right candidate for small businesses

BY Teddy Cambosa | April 16, 2026

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Spotify Podcast
In this episode of What’s NEXT in Marketing: Interviews 2025, we sat down with Sam Pattison – Managing Director for Asia Pacific at Teads – to talk about the future of digital advertising in a post-merger era with Outbrain.
In this episode of What’s NEXT in Marketing: Interviews 2025, we spoke to Asnawi Jufrie – VP and General Manager, SEA at SleekFlow – about how conversational AI is redefining customer engagement across Southeast Asia.

Southeast Asia

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MarketingSoutheast Asia

Therme Singapore begins construction on Marina South wellness destination

BY Sharona Nicole Semilla | June 23, 2026
Singapore – Therme Group has officially broken ground on Therme Singapore, a landmark development poised to become Asia's first large-scale integrated urban wellbeing destination when it opens at Marina South in 2030. The groundbreaking ceremony was officiated by Grace Fu, Singapore's Minister for Sustainability and the Environment and Minister-in-charge of Trade Relations, marking a major...READ MORE
PlatformsSoutheast Asia

DBD probes three food delivery apps over potential regulatory breaches in Thailand

BY Aliza Carmona | June 23, 2026
MarketingSoutheast Asia

Mutant to lead Klook Singapore’s strategic storytelling, Gen Z engagement efforts

BY Sharona Nicole Semilla | June 23, 2026
MarketingSoutheast Asia

CIMB names independent agency Chariot as creative partner in Malaysia 

BY Julian Bartolome | June 23, 2026

East Asia

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MarketingEast Asia

AIA’s new campaign with BBDO HK highlights insurance as an expression of care

BY Aliza Carmona | June 23, 2026
Hong Kong – AIA has rolled out “Protection Comes in Many Ways", a campaign created with BBDO Hong Kong that uses long-form storytelling and emotional narratives to underscore the role of insurance in protecting loved ones.  At the centre of the campaign is “Let Love Transcend Time", a 90-second TVC series told from the perspectives...READ MORE
MarketingEast Asia

Apple debuts new Mac film series spotlighting Chinese student creativity across campuses

BY Aliza Carmona | June 19, 2026
MarketingEast Asia

Publicis Groupe JSK unveils Tokyo-based ‘Experience. Lab’ to support CX strategy and design transformation

BY Aliza Carmona | June 18, 2026
MarketingEast Asia

Visa brings FIFA World Cup excitement to Hong Kong with interactive football zone

BY Aliza Carmona | June 18, 2026

ANZ

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MarketingANZ

Samsung turns Galaxy S26 Ultra into a pocket-sized VAR in new grassroots football campaign

BY Julian Bartolome | June 23, 2026
Sydney, Australia — Samsung Electronics Australia has launched a new campaign that transforms its Galaxy S26 Ultra into a pocket-sized virtual assistant referee (VAR), using grassroots football to showcase how mobile technology can help reduce sideline disputes and create a better match-day experience. Called ‘Ultra Field Test,’ the campaign features Australian football legend Archie Thompson...READ MORE
MarketingANZ

Omnicom Oceania agencies secure Western Australian Government media roster appointments 

BY Julian Bartolome | June 23, 2026
MarketingANZ

KFC Australia brings ‘Go Full Chicken’ to life with playful Boxfull campaign via Special

BY Julian Bartolome | June 22, 2026
MarketingANZ

Movember appoints Ogilvy as PR agency of record following competitive pitch

BY Sharona Nicole Semilla | June 22, 2026

South Asia

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MarketingSouth Asia

Tilt Brand Solutions appoints Sandeep Nair to lead consulting division ‘ConsulT’

BY Julian Bartolome | June 23, 2026
Mumbai, India — Tilt Brand Solutions has appointed Sandeep Nair as Executive Vice President and Head of ConsulT, its specialist brand consulting division, as the agency strengthens its strategic advisory capabilities for businesses at different stages of growth. In his new role, Nair will lead and expand ConsulT, which serves as the strategic front end...READ MORE
MarketingSouth Asia

Kosuke Kataoka exits Hakuhodo India; Jayanto Banerjee, Naoto Takahashi take over as Co-Managing Directors

BY Sharona Nicole Semilla | June 22, 2026
MarketingSouth Asia

Tata Cancer Care Foundation reshapes cancer care stories via new podcast campaign

BY Julian Bartolome | June 19, 2026
MarketingSouth Asia

Sky City Mall puts family experiences at the heart of its Father’s Day campaign

BY Julian Bartolome | June 18, 2026

APAC

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MarketingAPAC

80% of Muslim travellers now use AI tools as digital trust reshapes travel planning: report

BY Sharona Nicole Semilla | June 23, 2026
Singapore – Artificial intelligence is fast becoming a trusted travel companion for Muslim travellers, with 80% now using AI-powered tools to plan their journeys, according to the report by Mastercard and CrescentRating. The annual report found that Muslim travellers are increasingly turning to AI to discover halal dining options, locate prayer facilities, compare transport routes,...READ MORE
MarketingAPAC

AS Watson Group launches brand lab to systematise data-led brand creation across global retail network

BY Aliza Carmona | June 23, 2026
MarketingAPAC

Omnicom Media study introduces ‘Connected Content’ framework to improve advertising effectiveness

BY Aliza Carmona | June 22, 2026
MarketingAPAC

Edelman invests further in creator economy with APAC leadership expansion

BY Sharona Nicole Semilla | June 22, 2026

Global

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PlatformsGlobal

Truecaller Ads debuts AI-powered ‘Call-to-Cart’ surface for seamless mobile commerce

BY Julian Bartolome | June 23, 2026
Indonesia — Truecaller Ads has globally launched Call-to-Cart, a new AI-powered commerce platform designed to help brands move consumers from product discovery to checkout in just two steps, giving marketers a faster and more seamless way to drive conversions. The platform is designed to address one of mobile commerce’s biggest challenges: consumer drop-off caused by lengthy...READ MORE
MarketingGlobal

Adobe and LinkedIn target marketing AI skills gap with global learning initiative

BY Aliza Carmona | June 19, 2026
TechnologyGlobal

WPP Enterprise Solutions teams up with AWS to help brands scale agentic AI across marketing, commerce 

BY Julian Bartolome | June 19, 2026
TechnologyGlobal

Integral Ad Science rolls out Quality Connect within IAS Pulse publisher platform

BY Aliza Carmona | June 19, 2026

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EVENTS HIGHLIGHTS


NEXT Awards Philippines 2025 & NEXT Awards Asia Pacific 2025

The NEXT Awards 2025 by MARKETECH APAC brought together the region’s leading brands, agencies, and tech innovators celebrating innovation, strategic excellence, and digital transformation across Asia Pacific..

Watch


Marketing Technology Awards 2025

The Marketing Technology Awards 2025 by MARKETECH APAC celebrated the trailblazers redefining marketing through technology and innovation.

Watch

EXCLUSIVE INTERVIEWS


NEXT Awards 2025 | Interview with THE SHOUT GROUP/FCB SHOUT

At the NEXT Awards Asia Pacific 2025 by MARKETECH APAC, Rei Fortes speaks with Shaun Tay, Co-Owner and CEO of The Shout Group / FCB SHOUT, whose agency won the Grand Prix – Agency of the Year at the NEXT Awards Asia Pacific 2025, along with several other accolades including Most Innovative Agency Team of the Year.

Watch

NEXT Awards 2025 | Interview with Beeline Now Consulting Services, Inc.

At the NEXT Awards Philippines 2025 and NEXT Awards Asia Pacific 2025 by MARKETECH APAC, we catch up with Issa Palo-Aviles, Co-founder and COO of Beeline Now Consulting Services, Inc. The agency earned Bronze for Most Innovative B2B Marketing Agency of the Year at the NEXT Awards Asia Pacific 2025 and clinched a couple more awards at the NEXT PH 2025, underscoring their excellence and growing influence.

Watch