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Partner Articles
Content creation on steroids: How Club Med scaled production, maintained brand consistency, and boosted efficiency across 11 markets
Dodging geopolitical challenges: How Kaspersky Lab increased its SEA, Greater China revenue following issues in Western markets
Samsung on launching context-driven programmatic advertising for enhanced targeted results
Recent Articles
- STB, BIGHIT MUSIC spotlights iconic Singapore landmarks in BTS Jin’s music videoby Fatima Baduria
- MARKETECH APAC, UpTech Media unveils ‘Retail & E-Commerce Innovation Marketing & Tech Summit 2025’ in Manila, featuring PH industry leadersby Aliza Carmona
- Chariot Agency joins as partner collaborator for Selangor International Pickleball Tournament 2025by Teddy Cambosa
- Giant Havaianas slippers call for more urban green spaces in latest campaign via GIGILby Fatima Baduria
- ‘HBO Max’ brand returns as Warner Bros. Discovery revamps streaming strategyby Aliza Carmona
- Stanley House Studios expands travel division with Sheraton, Amora winsby Teddy Cambosa
Marketing
STB, BIGHIT MUSIC spotlights iconic Singapore landmarks in BTS Jin’s music video
MARKETECH APAC, UpTech Media unveils ‘Retail & E-Commerce Innovation Marketing & Tech Summit 2025’ in Manila, featuring PH industry leaders
Giant Havaianas slippers call for more urban green spaces in latest campaign via GIGIL
‘HBO Max’ brand returns as Warner Bros. Discovery revamps streaming strategy
Stanley House Studios expands travel division with Sheraton, Amora wins
Punt Partners names Harsh Shah as managing director of Punt Creative
Upcoming Events
Technology
Eagle Eye partners with global POS marketing technology company Ecrebo
PubMatic, Overtone partner to power open internet with contextual intelligence
R/GA unveils AI search optimisation platform to track brands’ visibility
Amperity launches AI-powered agent to unify brands’ customer data
Singapore Airlines to boost operations, customer experience with OpenAI partnership
Nexxen releases new AI-powered adtech platform ‘NexAI’
Platforms
Half of high-income players positive about ads in mobile games: report
Samsung TV Plus expands K-Content offering with exclusive SM Entertainment partnership
AI platform Glu enters APAC region to streamline e-commerce content creation
APAC played big role in global gaming growth; mobile installs rose 4% YoY in 2024
Taboola extends partnership with New Zealand’s Otago Daily Times
Viu announces collaboration with Azuki to expand Web3-focused initiatives
SME
KL Wellness City, PUMM team up for wellness-driven productivity talk for entrepreneurs, corporates
Validus Group and Fintech Nation launch US$10m fund to boost SME financing in Thailand, Indonesia
DTI, DOT ink partnership to bolster MSMEs, tourism in PH
DTI, TikTok Shop launch program to empower Filipino MSMEs in e-commerce
Maybank, TikTok Shop announce collaboration to upskill ASEAN SMEs
What’s NEXT in Marketing: Here’s why going digital is vital for MSMEs to earn customer trust online
Tune in to
MARKETECH APAC Podcast
Your Ultimate Source for Marketing and Tech Insights Straight from the Industry Leaders!
Listen to the interview to find out more on the future of marketing in the programmatic advertising, mobile marketing, retail media network scenes and more!
Our guest, Liam McCartan, APAC VP of Sales at StackAdapt, shares insights on how AI-powered tools enhance real-time bidding, optimise ad performance, and streamline cross-channel campaign management. We also discuss key trends shaping 2025, including AI-driven fraud prevention, hyper-personalised targeting, and workflow automation.
Southeast Asia
STB, BIGHIT MUSIC spotlights iconic Singapore landmarks in BTS Jin’s music video
MARKETECH APAC, UpTech Media unveils ‘Retail & E-Commerce Innovation Marketing & Tech Summit 2025’ in Manila, featuring PH industry leaders
Giant Havaianas slippers call for more urban green spaces in latest campaign via GIGIL
Charting an ‘extraordinary journey’: How IMAJEN crafted the rebranding of E&O’s Andaman as a world-class destination
East Asia
SK-II partners with rock band MAYDAY for 520 campaign celebrating genuine love in China
LUX’s new campaign tackles gender bias in names across China
Apple showcases iPhone 16 Pro’s cinematic prowess in 27-minute film by Hirokazu Kore-eda
SCMP unveils ‘Morning Studio Amplified’ to expand branded content reach across media platforms
ANZ
Stanley House Studios expands travel division with Sheraton, Amora wins
Around 42% of Aussies say they will stop buying US products in favour of local products
SBS launches bold brand campaign ‘We Go There’, highlights distinctive position in local media
GMSV launches ‘Made for More’ campaign unveiling GMC Yukon Denali in ANZ
South Asia
Punt Partners names Harsh Shah as managing director of Punt Creative
Flipkart’s new campaign with SW Network turns mall courtyard into giant doodle canvas
DCM Shriram Foundation’s Mother’s Day film sheds light on maternal health challenges in rural India
Mother’s Day campaign by Vinod Cookware celebrates mothers beyond cooking
APAC
Meta promotes Benjamin Joe to regional VP for Asia Pacific
Max rolls out immersive, localised campaigns for ‘The Last of Us’ Season 2
Jordan Khoo named as Quantcast’s vice president for APAC
Content creation on steroids: How Club Med scaled production, maintained brand consistency, and boosted efficiency across 11 markets
Global
‘HBO Max’ brand returns as Warner Bros. Discovery revamps streaming strategy
Half of high-income players positive about ads in mobile games: report
R/GA marks new chapter with first C-suite hire, naming Urvashi Shivdasani as global CFO
Samsung TV Plus expands K-Content offering with exclusive SM Entertainment partnership
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