Arla celebrates World Milk Day with new campaign showcasing ‘good in goodness’ in organic milk
MarketingFeaturedSoutheast Asia

Arla celebrates World Milk Day with new campaign showcasing ‘good in goodness’ in organic milk

BY Teddy Cambosa | June 5, 2023
Singapore – Organic dairy producer Arla has released a new campaign for World Milk Day, which showcases an extraordinary story of what ‘goodness’ is included in their organic milk in terms of deliciousness and nutritional value. The campaign, conceptualised alongside Kingdom Digital and Areka Studios, embodies Arla's unwavering commitment to delivering goodness through its organic...READ MORE
Media veteran Gregory Ho appointed as senior advisor for Asia Video Industry Association
MarketingFeaturedAPAC

Media veteran Gregory Ho appointed as senior advisor for Asia Video Industry Association

BY Teddy Cambosa | June 5, 2023
McDonald’s PH’s breaks category conventions by embracing inclusivity in latest Pride Month ad
MarketingFeaturedSoutheast Asia

McDonald’s PH’s breaks category conventions by embracing inclusivity in latest Pride Month ad

BY Teddy Cambosa | June 5, 2023
Sue Squillace appointed as new CEO of Mediahub ANZ amidst agency leadership restructuring
MarketingFeaturedANZ

Sue Squillace appointed as new CEO of Mediahub ANZ amidst agency leadership restructuring

BY Teddy Cambosa | June 2, 2023
MarketingFeaturedSoutheast Asia

Jarieul Wong, formerly of Carousell, to now lead regional communications of insurtech Igloo

BY Shaina Teope | June 2, 2023
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MarketingFeaturedSoutheast Asia

Jarieul Wong, formerly of Carousell, to now lead regional communications of insurtech Igloo

BY Shaina Teope | June 2, 2023
What are the factors, perspectives among Filipinos regarding cancel culture?
MarketingFeaturedSoutheast Asia

What are the factors, perspectives among Filipinos regarding cancel culture?

BY Teddy Cambosa | September 16, 2022
McDonald’s PH’s breaks category conventions by embracing inclusivity in latest Pride Month ad
MarketingFeaturedSoutheast Asia

McDonald’s PH’s breaks category conventions by embracing inclusivity in latest Pride Month ad

BY Teddy Cambosa | June 5, 2023

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AQUA’S programmatic DOOH campaign steals the show at Citayam Fashion Week with real-time data

BY MARKETECH APAC | May 22, 2023
What’s NEXT Interview: HKJC’s Chirag Desai on evolving the digital experience journey: ‘Start small, dream big’
TechnologyFeaturedPartnersAPAC

What’s NEXT Interview: HKJC’s Chirag Desai on evolving the digital experience journey: ‘Start small, dream big’

BY Teddy Cambosa | May 8, 2023
MarketingFeaturedPartnersSoutheast Asia

Singapore-centric roundtable pooled industry leaders to discuss challenges, successes of brands amidst industry shifts

BY Teddy Cambosa | April 18, 2023

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Shangri-La’s new film moves away from category norms, highlights brand as a ‘state of mind’
MarketingAPAC

Shangri-La’s new film moves away from category norms, highlights brand as a ‘state of mind’

BY Shaina Teope | June 8, 2023
Singapore – Global hospitality brand Shangri-La has launched a new visual film, titled ‘Find Your Shangri-La’, under its new global brand campaign which launched in May.  The film, done in collaboration with McCann Worldgroup Southeast Asia, kickstarts Shangri-La's significant initiative to showcase the hotel brand's ongoing efforts in inspiring guests to discover their ‘own moments’...READ MORE
3M Taiwan Air Solution taps DeVries Global Taipei as PR agency
MarketingEast Asia

3M Taiwan Air Solution taps DeVries Global Taipei as PR agency

BY Teddy Cambosa | June 8, 2023
Levi’s celebrates 150 years of iconic jean with slew of local celebrations across APAC, other markets
MarketingAPAC

Levi’s celebrates 150 years of ‘iconic jean’ with slew of local celebrations across APAC, other markets

BY Teddy Cambosa | June 7, 2023
MarketingSoutheast Asia

Moving Walls and Adsmovil partner to launch automated OOH advertising across Latin America

BY Shaina Teope | June 7, 2023
Keso Kendall promoted to senior vice president for APAC at TEAM LEWIS
MarketingAPAC

Keso Kendall promoted to senior vice president for APAC at TEAM LEWIS

BY Teddy Cambosa | June 7, 2023
Yahoo expands talent-building programme to Singapore
MarketingSoutheast Asia

Yahoo expands talent-building programme to Singapore

BY Teddy Cambosa | June 6, 2023

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Programmable Email: Connecting the CX Dots in 2023

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PubMatic partners with Telkomsel, to offer enhanced audience targeting in digital advertising in Indonesia
TechnologySoutheast Asia

PubMatic partners with Telkomsel, to offer enhanced audience targeting in digital advertising in Indonesia

BY Shaina Teope | June 8, 2023
Singapore – PubMatic, an independent adtech company, and Telkomsel, the largest mobile network operator in Indonesia, have announced a strategic partnership to provide data-driven digital advertising solutions for brands and agencies in Indonesia. Through the partnership, Telkomsel will make audience segments based on mobile customer insights, available to advertisers programmatically through Connect, PubMatic's audience solution....READ MORE
Kargo brings video advertising product suite to APAC
TechnologyAPAC

Kargo brings video advertising product suite to APAC

BY Teddy Cambosa | June 8, 2023
SaaS tech company Eagle Eye bags multi-year partnership with SG retail giant FairPrice
TechnologyFeaturedSoutheast Asia

SaaS tech company Eagle Eye bags multi-year partnership with SG retail giant FairPrice

BY Teddy Cambosa | May 31, 2023
TechnologyFeaturedAPAC

Omnichannel SSP Lemma appoints Ryan Pestano as chief product officer

BY Shaina Teope | May 26, 2023
Sprinklr adds new generative AI feature to current CX offering
TechnologyFeaturedGlobal

Sprinklr adds new generative AI feature to current CX offering

BY Teddy Cambosa | May 25, 2023
TechnologyFeaturedAPAC

Azerion appoints ex-EssenceMediacom Caitlin Huskins as commercial director

BY Shaina Teope | May 25, 2023
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APAC leads the world in most number of esports followers: YouGov
Platforms

APAC leads the world in most number of esports followers: YouGov

BY Teddy Cambosa | June 8, 2023
Singapore – The Asia-Pacific leads the world in the most number of esports followers, accounting for 80% of these followers residing in the region. This is according to the latest data from YouGov. The data also shows that China and the Philippines lead the region in most number of esports followers, accounting for 20% each...READ MORE
P&G announces partnership with Lazada to launch personalised haircare microsite
PlatformsSoutheast Asia

P&G announces partnership with Lazada to launch personalised haircare microsite

BY Teddy Cambosa | June 7, 2023
STB launches tourism-centric immersive experience on Roblox
PlatformsSoutheast Asia

STB launches tourism-centric immersive experience on Roblox

BY Teddy Cambosa | June 6, 2023
Lazada unveils e-commerce AI chatbot ‘LazzieChat’
PlatformsFeaturedSoutheast Asia

Lazada unveils e-commerce AI chatbot ‘LazzieChat’

BY Teddy Cambosa | May 30, 2023
ABS-CBN’s TeleRadyo to cease operations by June 30
PlatformsFeaturedSoutheast Asia

ABS-CBN’s TeleRadyo to cease operations by June 30

BY Teddy Cambosa | May 24, 2023
Globe reintroduces #MakeITSafePH campaign to promote responsible, mindful online behaviour
PlatformsFeaturedSoutheast Asia

Globe reintroduces #MakeITSafePH campaign to promote responsible, mindful online behaviour

BY Teddy Cambosa | May 18, 2023

SME

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RHB Bank, Star Media launches online platform to aid SMEs in brand awareness
SMEFeaturedSoutheast Asia

RHB Bank, Star Media launches online platform to aid SMEs in brand awareness

BY Teddy Cambosa | May 31, 2023
Kuala Lumpur, Malaysia – Banking company RHB Bank and media group Star Media have teamed up to launch #JomSapot BeliLokal 2.0, an online platform that helps small and medium-sized enterprises (SMEs) spread brand awareness as well as boost sales and revenue.  Said online platform, which is the second iteration of its kind this year, onboards...READ MORE
Google teams up with Enterprise Singapore, SGTech to offer 15,000 scholarships to 300 SMEs
SMEFeaturedSoutheast Asia

Google teams up with Enterprise Singapore, SGTech to offer 15,000 scholarships to 300 SMEs

BY Teddy Cambosa | May 26, 2023
Ex-Traveloka Anshul Johri joins Validus as Group CTO
SMEFeaturedSoutheast Asia

Ex-Traveloka Anshul Johri joins Validus as Group CTO

BY Maureen Basa | May 12, 2023
Despite high inflation, Filipino SMBs most bullish amongst APAC counterparts
SMEFeaturedSoutheast Asia

Despite high inflation, Filipino SMBs most bullish amongst APAC counterparts

BY Teddy Cambosa | May 9, 2023
BillEase partners with ChatGenie to provide BNPL solution for MSMEs
SMEFeaturedSoutheast Asia

BillEase partners with ChatGenie to provide BNPL solution for MSMEs

BY Maureen Basa | April 14, 2023
YouBiz, Xero team up to support local SMEs to go digital
SMEFeaturedSoutheast Asia

YouBiz, Xero team up to support local SMEs to go digital

BY Teddy Cambosa | March 8, 2023

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Spotify Podcast
In this episode of the What’s NEXT 2023 Interview series, we talked to JJ Eastwood, managing director at Carousell Media Group, who discussed the growth of CMG as well as the benefits of advertising on the many different channels available to marketers through retail media networks.
In our third episode of What’s NEXT 2023 Interview series, we sat down with The Hong Kong Jockey Club’s head of IT digital & channels solutions, Chirag Desai to talk about how the brand evolved throughout its digital experience journey.

Southeast Asia

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PubMatic partners with Telkomsel, to offer enhanced audience targeting in digital advertising in Indonesia
TechnologySoutheast Asia

PubMatic partners with Telkomsel, to offer enhanced audience targeting in digital advertising in Indonesia

BY Shaina Teope | June 8, 2023
Singapore – PubMatic, an independent adtech company, and Telkomsel, the largest mobile network operator in Indonesia, have announced a strategic partnership to provide data-driven digital advertising solutions for brands and agencies in Indonesia. Through the partnership, Telkomsel will make audience segments based on mobile customer insights, available to advertisers programmatically through Connect, PubMatic's audience solution....READ MORE
MarketingSoutheast Asia

Moving Walls and Adsmovil partner to launch automated OOH advertising across Latin America

BY Shaina Teope | June 7, 2023
P&G announces partnership with Lazada to launch personalised haircare microsite
PlatformsSoutheast Asia

P&G announces partnership with Lazada to launch personalised haircare microsite

BY Teddy Cambosa | June 7, 2023
Yahoo expands talent-building programme to Singapore
MarketingSoutheast Asia

Yahoo expands talent-building programme to Singapore

BY Teddy Cambosa | June 6, 2023

East Asia

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3M Taiwan Air Solution taps DeVries Global Taipei as PR agency
MarketingEast Asia

3M Taiwan Air Solution taps DeVries Global Taipei as PR agency

BY Teddy Cambosa | June 8, 2023
Taipei, Taiwan – Science-based technology company 3M Air Solution has tapped DeVries Global Taipei, an agency under the Interpublic Group (IPG), as its public relations agency in Taiwan. The agency’s scope centres on media relations, influencer strategy and management, alongside livestream and events, as well as planning and coordination.  The team will also focus efforts...READ MORE
McCann Shanghai appointed by Centrum to handle strategic, creative comms in China
MarketingFeaturedEast Asia

McCann Shanghai appointed by Centrum to handle strategic, creative comms in China

BY Teddy Cambosa | May 29, 2023
Peroni’s latest campaign in Hong Kong transforms cinema house into ‘House of PERONI’
MarketingFeaturedEast Asia

Peroni’s latest campaign in Hong Kong transforms cinema house into ‘House of PERONI’

BY Shaina Teope | May 22, 2023
How do you deter illegal rubbish dumpers? This Taiwanese campaign merges AI and God to promote waste management
MarketingFeaturedEast Asia

How do you deter illegal rubbish dumpers? This Taiwanese campaign merges AI and God to promote waste management

BY Teddy Cambosa | May 11, 2023

ANZ

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Heinz spotlights ancient origins of ‘soup’ and how it’s able to make the classic meal ‘great now’ in new ad
MarketingANZ

Heinz spotlights ancient origins of ‘soup’ and how it’s able to make the classic meal ‘great now’ in new ad

BY Shaina Teope | June 5, 2023
Sydney, Australia – Heinz, through agency TBWA\Sydney, has released a new campaign that highlights the origins of the classic meal of soup, and how the brand is able to make ‘soup’ remain delicious and ‘great now’. Soup as a source of sustenance has long been depicted in art – from ancient Sumerian stone tablets to...READ MORE
Sue Squillace appointed as new CEO of Mediahub ANZ amidst agency leadership restructuring
MarketingFeaturedANZ

Sue Squillace appointed as new CEO of Mediahub ANZ amidst agency leadership restructuring

BY Teddy Cambosa | June 2, 2023
CHEP Network names Nick Jia as executive director of marketing technology
MarketingFeaturedANZ

CHEP Network names Nick Jia as executive director of marketing technology

BY Shaina Teope | May 24, 2023
It’s Friday tapped as creative agency of record for global HR tech ELMO
MarketingFeaturedANZ

It’s Friday tapped as creative agency of record for global HR tech ELMO

BY Shaina Teope | May 23, 2023

South Asia

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Storytelling platform Humans of Bombay announces new brand films division
MarketingFeaturedSouth Asia

Storytelling platform Humans of Bombay announces new brand films division

BY Teddy Cambosa | May 31, 2023
India – Local storytelling platform Humans of Bombay (HoB) has announced its new brand films division, which will see the platform leverage its niche to tell impactful stories for brands and comes as the next step in growing into a full-fledged 360-degree media house. Through this new vertical, the platform intends to further expand its...READ MORE
ASCI updates ad guidelines for educational institutions, puts mental health and physical well-being in focus
MarketingFeaturedSouth Asia

ASCI updates ad guidelines for educational institutions, puts mental health and physical well-being in focus

BY Teddy Cambosa | May 31, 2023
Dentsu Creative India bags mandate of Aditya Birla Capital to be its lead brand comms agency
MarketingFeaturedSouth Asia

Dentsu Creative India bags mandate of Aditya Birla Capital to be its lead brand comms agency

BY Shaina Teope | May 26, 2023
Tim Hortons continues Indian expansion with new Mumbai shops
MarketingFeaturedSouth Asia

Tim Hortons continues Indian expansion with new Mumbai shops

BY Teddy Cambosa | May 26, 2023

APAC

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Shangri-La’s new film moves away from category norms, highlights brand as a ‘state of mind’
MarketingAPAC

Shangri-La’s new film moves away from category norms, highlights brand as a ‘state of mind’

BY Shaina Teope | June 8, 2023
Singapore – Global hospitality brand Shangri-La has launched a new visual film, titled ‘Find Your Shangri-La’, under its new global brand campaign which launched in May.  The film, done in collaboration with McCann Worldgroup Southeast Asia, kickstarts Shangri-La's significant initiative to showcase the hotel brand's ongoing efforts in inspiring guests to discover their ‘own moments’...READ MORE
Kargo brings video advertising product suite to APAC
TechnologyAPAC

Kargo brings video advertising product suite to APAC

BY Teddy Cambosa | June 8, 2023
Levi’s celebrates 150 years of iconic jean with slew of local celebrations across APAC, other markets
MarketingAPAC

Levi’s celebrates 150 years of ‘iconic jean’ with slew of local celebrations across APAC, other markets

BY Teddy Cambosa | June 7, 2023
Keso Kendall promoted to senior vice president for APAC at TEAM LEWIS
MarketingAPAC

Keso Kendall promoted to senior vice president for APAC at TEAM LEWIS

BY Teddy Cambosa | June 7, 2023

Global

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Echo Li appointed by Dentsu Sports International as global chief commercial officer
MarketingGlobal

Echo Li appointed by Dentsu Sports International as global chief commercial officer

BY Teddy Cambosa | June 6, 2023
Singapore – Echo Li has been appointed by Dentsu Sports International as its new global chief commercial officer. In her new role, Li will sit on the global executive team with a focus on the APAC region to develop global property sales. Dentsu Sports International (DSI) is a global sports network comprised of MKTG Sports...READ MORE
Sprinklr adds new generative AI feature to current CX offering
TechnologyFeaturedGlobal

Sprinklr adds new generative AI feature to current CX offering

BY Teddy Cambosa | May 25, 2023
Wunderman Thompson Indonesia CEO Vaishali Sarkar appointed as president for Wunderman Thompson Canada
MarketingFeaturedGlobal

Wunderman Thompson Indonesia CEO Vaishali Sarkar appointed as president for Wunderman Thompson Canada

BY Teddy Cambosa | May 24, 2023
PubMatic signs deal with SeenThis to deliver digital advertising whilst minimising carbon emissions
TechnologyFeaturedGlobal

PubMatic signs deal with SeenThis to deliver digital advertising whilst minimising carbon emissions

BY Teddy Cambosa | May 22, 2023

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Chirag Desai, Head of IT Digital Solutions, The Hong Kong Jockey Club

In our third episode of What’s NEXT 2023 Interview series, we sat with Chirag to talk about how the brand evolved throughout its digital experience journey.

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