Beyond personalisation: Braze's second ‘Grow With Braze’ event at Jakarta to tackle trust, AI, and the future of loyalty
Teddy Cambosa
Beyond personalisation: Braze's second ‘Grow With Braze’ event at Jakarta to tackle trust, AI, and the future of loyalty
Marketing Featured Southeast Asia
Beyond personalisation: Braze's second ‘Grow With Braze’ event at Jakarta to tackle trust, AI, and the future of loyalty
July 16, 2026
Teddy Cambosa
The event promises a dynamic platform for learning, networking, and elevating customer engagement strategies in one of Southeast Asia's most vibrant markets.
WN Interview Bipasha of EtonHouse (2)
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| July 15, 2026
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Inaugural ‘Digital Experience Asia’ conference rolls out first lineup of speakers for PH edition
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Inaugural ‘Digital Experience Asia’ conference rolls out first lineup of speakers for PH edition
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DDB MNL rebrands as Alab MNL, ushering in new creative era

BY Sharona Nicole Semilla | June 26, 2026
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BDO retains Philippines’ top brand title as Jollibee, BPI gain ground: report

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FIFA World Cup: How sports and events can win fans with marketing tech

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Only half of APJ employees feel AI-ready as leadership confidence outpaces workforce capability

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Marketing

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CNB, Ogilvy Singapore return with second-year ‘Uninfluenced’ campaign to counter permissive drug narratives

BY Sharona Nicole Semilla | July 16, 2026
Singapore – Singapore's Central Narcotics Bureau (CNB) and Ogilvy Singapore have rolled out the second year of their three-year 'Uninfluenced' campaign, introducing interactive experiences designed to help youths recognise and challenge conversations that normalise drug abuse. Building on last year's campaign, which centred on the immersive escape room experience The Trip: What Happened in Larspura,...READ MORE
Beyond personalisation: Braze's second ‘Grow With Braze’ event at Jakarta to tackle trust, AI, and the future of loyalty
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BY Teddy Cambosa | July 16, 2026
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Cathay Pacific spotlights Asia’s coffee culture in new documentary with ANYDOKO Studios

BY Sharona Nicole Semilla | July 16, 2026
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Initiative Australia appoints Andrew Cambridge as CEO to lead next phase of agency growth

BY Julian Bartolome | July 16, 2026
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Ligo Sardines celebrates family legacy in new campaign via Leron Leron Sinta

BY Sharona Nicole Semilla | July 16, 2026
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Malaysia Aviation Group appoints Carat as global media AOR across 26 markets

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Technology

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TechnologySoutheast Asia

Southeast Asia emerges as one of Gemini’s fastest-growing regions: report

BY Sharona Nicole Semilla | July 14, 2026
Singapore – The number of active users of Google's Gemini app in Southeast Asia has more than doubled over the past year, underscoring the region's growing appetite for artificial intelligence tools and positioning it as one of the fastest adopters of Google's AI offerings globally. The findings come from Google's inaugural Gemini Report: Southeast Asia...READ MORE
Leap expands APAC event technology offerings following Ticketbooth rebrand
TechnologyAPAC

Leap expands APAC event technology offerings following Ticketbooth rebrand

BY Teddy Cambosa | July 9, 2026
Amperity named Leader in Snowflake's Modern Marketing Data Stack report
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Amperity named leader in Snowflake’s Modern Marketing Data Stack report

BY Teddy Cambosa | July 8, 2026
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AS Watson appoints 31 global tech partners to accelerate AI-powered O+O transformation

BY Aliza Carmona | July 6, 2026
TechnologySoutheast Asia

Samsung launches education programme to support digital learning in Philippine schools

BY Sharona Nicole Semilla | July 3, 2026
TechnologySoutheast Asia

Globe Business launches Gemini Enterprise for Customer Experience to help firms turn service into growth

BY Sharona Nicole Semilla | June 25, 2026

Platforms

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Esplanade consolidates digital experience with new platform by Vertis

BY Sharona Nicole Semilla | July 15, 2026
Singapore – Digital agency Vertis has completed the redesign of Esplanade.com, introducing a unified digital platform that brings together Singapore's national performing arts centre and its companion digital arts publication, Offstage, as part of Esplanade – Theatres on the Bay's broader digital transformation. The launch marks the first milestone of a digital transformation programme that...READ MORE
PlatformsGlobal

Rakuten Viber brings ChatGPT into messaging app through OpenAI partnership

BY Sharona Nicole Semilla | July 8, 2026
PlatformsSoutheast Asia

Mulia Hotels & Resorts introduces enhanced mobile app to simplify resort stays

BY Julian Bartolome | July 6, 2026
PlatformsSoutheast Asia

Collective Perspectives appoints 8traordinary to develop inclusive creative gig platform CO3

BY Aliza Carmona | July 2, 2026
PlatformsGlobal

Facebook Creator Studio returns with AI-powered tools to simplify creator growth

BY Julian Bartolome | June 29, 2026
PlatformsSoutheast Asia

GIGIL Phnom Penh puts a cheeky spin on Cannes with new ‘Cannes Bodia’ website

BY Julian Bartolome | June 26, 2026

SME

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SMESoutheast Asia

Lazada relaunches ‘LazGrow Together’, expands government partnerships to accelerate MSME growth

BY Sharona Nicole Semilla | June 30, 2026
Manila, Philippines – Lazada Philippines is strengthening its support for Filipino micro, small, and medium enterprises (MSMEs) through the relaunch of its LazGrow Together campaign and expanded partnerships with government agencies aimed at accelerating digital business growth. The renewed initiative positions Lazada as more than an e-commerce platform, but as a long-term growth partner that...READ MORE
SMESoutheast Asia

Alpha Story brings AI-driven marcomms platform to power Indonesia’s growing MSME market  

BY Julian Bartolome | June 22, 2026
SMESoutheast Asia

Umasenso launches ‘Integrated Marketing System’ for Philippine service businesses

BY Sharona Nicole Semilla | June 1, 2026
SMESoutheast Asia

GCash named official partner for 48th ASEAN Summit, promotes digital financial inclusion

BY Lyene Marie Darang | May 20, 2026
TrafficGuard introduces automated tool to protect SME Google Ads budgets from invalid traffic
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TrafficGuard introduces automated tool to protect SME Google Ads budgets from invalid traffic

BY Teddy Cambosa | May 19, 2026
SMESoutheast Asia

Globe Business partners Felipe & Sons to support digital growth in Philippine grooming market

BY Sharona Nicole Semilla | April 30, 2026

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Spotify Podcast
In this episode of What’s NEXT in Marketing: Interviews 2025, we sat down with Sam Pattison – Managing Director for Asia Pacific at Teads – to talk about the future of digital advertising in a post-merger era with Outbrain.
In this episode of What’s NEXT in Marketing: Interviews 2025, we spoke to Asnawi Jufrie – VP and General Manager, SEA at SleekFlow – about how conversational AI is redefining customer engagement across Southeast Asia.

Southeast Asia

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CNB, Ogilvy Singapore return with second-year ‘Uninfluenced’ campaign to counter permissive drug narratives

BY Sharona Nicole Semilla | July 16, 2026
Singapore – Singapore's Central Narcotics Bureau (CNB) and Ogilvy Singapore have rolled out the second year of their three-year 'Uninfluenced' campaign, introducing interactive experiences designed to help youths recognise and challenge conversations that normalise drug abuse. Building on last year's campaign, which centred on the immersive escape room experience The Trip: What Happened in Larspura,...READ MORE
Beyond personalisation: Braze's second ‘Grow With Braze’ event at Jakarta to tackle trust, AI, and the future of loyalty
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Beyond personalisation: Braze’s second ‘Grow With Braze’ event at Jakarta to tackle trust, AI, and the future of loyalty

BY Teddy Cambosa | July 16, 2026
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Ligo Sardines celebrates family legacy in new campaign via Leron Leron Sinta

BY Sharona Nicole Semilla | July 16, 2026
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Malaysia Aviation Group appoints Carat as global media AOR across 26 markets

BY Julian Bartolome | July 16, 2026

East Asia

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DBS Hong Kong brings football experience to youth through HKFF 2026 community partnership

BY Aliza Carmona | July 15, 2026
Hong Kong – Ahead of the Hong Kong Football Festival 2026, DBS Hong Kong has partnered with the Tung Wah Group of Hospitals (TWGHs) to bring an interactive football programme to children, promoting sports participation and community engagement. The initiative comes as Hong Kong prepares to host the Hong Kong Football Festival 2026, where DBS...READ MORE
MarketingEast Asia

MineShine taps analogue nostalgia in graduation campaign to engage Taiwan’s Gen Z

BY Aliza Carmona | July 15, 2026
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Klook introduces eight travel-themed ‘Summer OUTernship’ roles in latest HK campaign

BY Aliza Carmona | July 14, 2026
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Shein secures China regulatory approval for Hong Kong IPO

BY Aliza Carmona | July 13, 2026

ANZ

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Initiative Australia appoints Andrew Cambridge as CEO to lead next phase of agency growth

BY Julian Bartolome | July 16, 2026
Sydney, Australia — Initiative has appointed Andrew Cambridge as Chief Executive Officer, marking a leadership move aimed at accelerating the agency’s next phase of growth and strengthening its position as a culture-led media agency. Cambridge returns to Initiative after serving as CEO of Omnicom Media Digital Australia and New Zealand, bringing more than 18 years...READ MORE
MarketingANZ

ANZ taps Sian Chadwick as Chief Marketing Officer to advance brand strategy and customer growth

BY Julian Bartolome | July 14, 2026
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Burson appoints Gemma Hudson as CEO for ANZ 

BY Julian Bartolome | July 14, 2026
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Sharpie taps The Social CliQ to spearhead ANZ Instagram strategy

BY Sharona Nicole Semilla | July 13, 2026

South Asia

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MarketingSouth Asia

Havas Media Network India appoints Sparsh Ganguli as Head of Trading 

BY Julian Bartolome | July 14, 2026
New Delhi, India — Havas Media Network India has appointed Sparsh Ganguli as its new Head of Trading, reinforcing its leadership team as it strengthens media trading capabilities, strategic partnerships, and commercial excellence to drive greater value for clients. Based in Mumbai, Ganguli will report to Mohit Joshi, CEO of Havas Media Network India, and...READ MORE
MarketingSouth Asia

VaynerMedia India expands leadership team to strengthen social-first offering

BY Sharona Nicole Semilla | July 10, 2026
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Samsung sparks the future of Galaxy foldables through new playful teaser series 

BY Julian Bartolome | July 7, 2026
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Soneva redefines mindful approach to luxury hospitality with new  ‘Bare Luxury’ launch 

BY Julian Bartolome | July 6, 2026

APAC

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MarketingAPAC

Cathay Pacific spotlights Asia’s coffee culture in new documentary with ANYDOKO Studios

BY Sharona Nicole Semilla | July 16, 2026
Hong Kong – Cathay Pacific has partnered with creative production company ANYDOKO Studios to launch an 18-minute documentary exploring Asia's diverse coffee cultures, as the airline continues to expand its content-led travel inspiration strategy. The documentary, now available on Cathay's Inspiration platform and YouTube, is the latest instalment of the airline's 'Gateway to Asia' series,...READ MORE
MarketingAPAC

Quantcast names Paul Sigaloff as APAC VP to accelerate AI advertising growth

BY Julian Bartolome | July 16, 2026
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GrowthOps Asia and Standard Chartered Bank HK take top honours at inaugural CMAA 2026

BY Aliza Carmona | July 14, 2026
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73% of Gen Z travellers plan up to six trips a year, reshaping travel loyalty programmes

BY Julian Bartolome | July 14, 2026

Global

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What’s NEXT in Marketing: Bipasha Minocha on why scaling personalisation in education starts with empathy, not automation

BY Sharona Nicole Semilla | July 15, 2026
As marketers race to deliver increasingly personalised experiences, the pressure to scale without sacrificing authenticity has become one of the industry's biggest balancing acts. Nowhere is that challenge more pronounced than in education. Unlike transactional purchases, choosing a school is deeply emotional and often life-shaping. Parents are not simply comparing products or prices—they are making...READ MORE
MarketingGlobal

BBC Studios appoints Erin Williams as SVP of Advertising Sales, StoryWorks for APAC

BY Sharona Nicole Semilla | July 13, 2026
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Sunrate refreshes global brand to reinforce cross-border payments vision

BY Sharona Nicole Semilla | July 13, 2026
PlatformsGlobal

Rakuten Viber brings ChatGPT into messaging app through OpenAI partnership

BY Sharona Nicole Semilla | July 8, 2026

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EVENTS HIGHLIGHTS


NEXT Awards Philippines 2025 & NEXT Awards Asia Pacific 2025

The NEXT Awards 2025 by MARKETECH APAC brought together the region’s leading brands, agencies, and tech innovators celebrating innovation, strategic excellence, and digital transformation across Asia Pacific..

Watch


Marketing Technology Awards 2025

The Marketing Technology Awards 2025 by MARKETECH APAC celebrated the trailblazers redefining marketing through technology and innovation.

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EXCLUSIVE INTERVIEWS


NEXT Awards 2025 | Interview with THE SHOUT GROUP/FCB SHOUT

At the NEXT Awards Asia Pacific 2025 by MARKETECH APAC, Rei Fortes speaks with Shaun Tay, Co-Owner and CEO of The Shout Group / FCB SHOUT, whose agency won the Grand Prix – Agency of the Year at the NEXT Awards Asia Pacific 2025, along with several other accolades including Most Innovative Agency Team of the Year.

Watch

NEXT Awards 2025 | Interview with Beeline Now Consulting Services, Inc.

At the NEXT Awards Philippines 2025 and NEXT Awards Asia Pacific 2025 by MARKETECH APAC, we catch up with Issa Palo-Aviles, Co-founder and COO of Beeline Now Consulting Services, Inc. The agency earned Bronze for Most Innovative B2B Marketing Agency of the Year at the NEXT Awards Asia Pacific 2025 and clinched a couple more awards at the NEXT PH 2025, underscoring their excellence and growing influence.

Watch