make snabbit a habit hayden scott
Julian Bartolome
make snabbit a habit hayden scott
Marketing Featured APAC
From campaigns to culture: How VIRTUE Asia’s Hayden Scott is redefining brand awareness via habit-forming creativity
June 30, 2026
Julian Bartolome
Building brand awareness has long been one of marketing’s biggest priorities, but in today’s attention economy, awareness alone is becoming increasingly difficult to sustain. With consumers constantly...
WNMY 2026 featured image
Marketing Featured Southeast Asia
Fourth edition of 'What's NEXT in Marketing: Malaysia 2026' unveils first wave of speakers
| June 24, 2026
By Aliza Carmona
Featured Image WNID 2026
Marketing Featured Southeast Asia
‘What’s NEXT in Marketing: Indonesia 2026’ third edition announces first speaker lineup and trend-led sessions
| June 17, 2026
By Aliza Carmona
Blessie Cruz steps down as 2GO Group Inc
Marketing Featured Southeast Asia
Blessie Cruz reflects on transformation journey, wraps up tenure as 2GO’s Retail Head
| June 15, 2026
By Lyene Marie Darang
AAA finalists article FI
Marketing Featured APAC
MARKETECH APAC announces finalists for inaugural Advertising Awards Asia Pacific 2026
| June 11, 2026
By Aliza Carmona
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MarketingAPAC

OREO unveils limited-edition BTS cookie to power new fan-focused campaign 

BY Julian Bartolome | June 9, 2026
MarketingSoutheast Asia

DDB MNL rebrands as Alab MNL, ushering in new creative era

BY Sharona Nicole Semilla | June 26, 2026
MarketingFeaturedSoutheast Asia

Blessie Cruz reflects on transformation journey, wraps up tenure as 2GO’s Retail Head

BY Lyene Marie Darang | June 15, 2026

Partner Articles

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TechnologyPartnersAPAC

Only half of APJ employees feel AI-ready as leadership confidence outpaces workforce capability

BY Aliza Carmona | June 16, 2026
Trading in 2026: What platforms like Versus Trade are doing differently
PlatformsPartnersSoutheast Asia

Trading in 2026: What platforms like Versus Trade are doing differently

BY MARKETECH APAC | June 16, 2026
MarketingPartnersSoutheast Asia

Marketing and personalisation experts discuss the next phase of customer loyalty in the region

BY Aaron Crowe | June 9, 2026

Recent Articles

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Marketing

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MarketingSoutheast Asia

Canon Singapore marks 20 years of PhotoMarathon with debut maker festival

BY Sharona Nicole Semilla | July 1, 2026
Singapore – Canon Singapore is celebrating the 20th edition of its annual Canon PhotoMarathon by expanding the event into a three-day festival designed to bring together photographers, creators, hobbyists, gamers, artists, and families. Dubbed Your Canon Event, the free public festival will run from 23 to 25 July at Urban Park @ Guoco Tower, with...READ MORE
MarketingSoutheast Asia

WePlay taps Justin Quincy Hubner to rally Indonesian football fans through new campaign

BY Julian Bartolome | July 1, 2026
MarketingANZ

Mountain Dew gamifies new flavour releases with real-world treasure hunt via Curious Nation 

BY Julian Bartolome | July 1, 2026
MarketingEast Asia

China claims 5 spots in world’s top 10 real estate brands despite 29% brand value decline: report

BY Sharona Nicole Semilla | July 1, 2026
MarketingSoutheast Asia

Tourism Malaysia drives culinary storytelling with ‘Flavours of Malaysia’ campaign in Singapore

BY Julian Bartolome | July 1, 2026
MarketingEast Asia

Henkel’s got2b turns hair colour into a summer cooling solution with new campaign via I&S BBDO Japan

BY Sharona Nicole Semilla | July 1, 2026

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Technology

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TechnologySoutheast Asia

Globe Business launches Gemini Enterprise for Customer Experience to help firms turn service into growth

BY Sharona Nicole Semilla | June 25, 2026
Manila, Philippines – Globe Business is doubling down on enterprise AI with the launch of Google Gemini Enterprise for Customer Experience (GE CX), a platform designed to help businesses unify product discovery, commerce and customer support into a single AI-powered journey. Developed in collaboration with Google Cloud, the solution aims to address what Globe Business...READ MORE
TechnologyGlobal

WPP Enterprise Solutions teams up with AWS to help brands scale agentic AI across marketing, commerce 

BY Julian Bartolome | June 19, 2026
TechnologyGlobal

Integral Ad Science rolls out Quality Connect within IAS Pulse publisher platform

BY Aliza Carmona | June 19, 2026
TechnologySoutheast Asia

Sinch puts World Cup managers’ clichés to the test with new AI-powered xC Tracker

BY Julian Bartolome | June 17, 2026
MarketingTechnologyGlobal

Disney Imagineering taps Adobe Firefly to transform sketches into attractions

BY Sharona Nicole Semilla | June 17, 2026
TechnologyPartnersAPAC

Only half of APJ employees feel AI-ready as leadership confidence outpaces workforce capability

BY Aliza Carmona | June 16, 2026

Platforms

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PlatformsGlobal

Facebook Creator Studio returns with AI-powered tools to simplify creator growth

BY Julian Bartolome | June 29, 2026
California, U.S.A. — Meta is bringing back Facebook Creator Studio in a new form, launching it as an AI-powered companion app designed to help creators grow their presence on Facebook through personalised guidance, content insights, and community management tools. The launch marks Meta’s latest effort to make content creation on Facebook more streamlined by giving...READ MORE
PlatformsSoutheast Asia

GIGIL Phnom Penh puts a cheeky spin on Cannes with new ‘Cannes Bodia’ website

BY Julian Bartolome | June 26, 2026
PlatformsAPAC

Agoda introduces new travel features focused on real-time updates and booking convenience

BY Aliza Carmona | June 25, 2026
PlatformsGlobal

Sea, OpenAI deepen partnership to bring AI-powered shopping to Shopee users

BY Sharona Nicole Semilla | June 24, 2026
PlatformsGlobal

Truecaller Ads debuts AI-powered ‘Call-to-Cart’ surface for seamless mobile commerce

BY Julian Bartolome | June 23, 2026
PlatformsSoutheast Asia

DBD probes three food delivery apps over potential regulatory breaches in Thailand

BY Aliza Carmona | June 23, 2026

SME

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SMESoutheast Asia

Lazada relaunches ‘LazGrow Together’, expands government partnerships to accelerate MSME growth

BY Sharona Nicole Semilla | June 30, 2026
Manila, Philippines – Lazada Philippines is strengthening its support for Filipino micro, small, and medium enterprises (MSMEs) through the relaunch of its LazGrow Together campaign and expanded partnerships with government agencies aimed at accelerating digital business growth. The renewed initiative positions Lazada as more than an e-commerce platform, but as a long-term growth partner that...READ MORE
SMESoutheast Asia

Alpha Story brings AI-driven marcomms platform to power Indonesia’s growing MSME market  

BY Julian Bartolome | June 22, 2026
SMESoutheast Asia

Umasenso launches ‘Integrated Marketing System’ for Philippine service businesses

BY Sharona Nicole Semilla | June 1, 2026
SMESoutheast Asia

GCash named official partner for 48th ASEAN Summit, promotes digital financial inclusion

BY Lyene Marie Darang | May 20, 2026
TrafficGuard introduces automated tool to protect SME Google Ads budgets from invalid traffic
TechnologySMEGlobal

TrafficGuard introduces automated tool to protect SME Google Ads budgets from invalid traffic

BY Teddy Cambosa | May 19, 2026
SMESoutheast Asia

Globe Business partners Felipe & Sons to support digital growth in Philippine grooming market

BY Sharona Nicole Semilla | April 30, 2026

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MARKETECH APAC Podcast

Your Ultimate Source for Marketing and Tech Insights Straight from the Industry Leaders!

Spotify Podcast
In this episode of What’s NEXT in Marketing: Interviews 2025, we sat down with Sam Pattison – Managing Director for Asia Pacific at Teads – to talk about the future of digital advertising in a post-merger era with Outbrain.
In this episode of What’s NEXT in Marketing: Interviews 2025, we spoke to Asnawi Jufrie – VP and General Manager, SEA at SleekFlow – about how conversational AI is redefining customer engagement across Southeast Asia.

Southeast Asia

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MarketingSoutheast Asia

Canon Singapore marks 20 years of PhotoMarathon with debut maker festival

BY Sharona Nicole Semilla | July 1, 2026
Singapore – Canon Singapore is celebrating the 20th edition of its annual Canon PhotoMarathon by expanding the event into a three-day festival designed to bring together photographers, creators, hobbyists, gamers, artists, and families. Dubbed Your Canon Event, the free public festival will run from 23 to 25 July at Urban Park @ Guoco Tower, with...READ MORE
MarketingSoutheast Asia

WePlay taps Justin Quincy Hubner to rally Indonesian football fans through new campaign

BY Julian Bartolome | July 1, 2026
MarketingSoutheast Asia

Tourism Malaysia drives culinary storytelling with ‘Flavours of Malaysia’ campaign in Singapore

BY Julian Bartolome | July 1, 2026
MarketingSoutheast Asia

MISC Group celebrates seafarer’s instincts for the ocean in new campaign via Chariot 

BY Julian Bartolome | July 1, 2026

East Asia

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MarketingEast Asia

China claims 5 spots in world’s top 10 real estate brands despite 29% brand value decline: report

BY Sharona Nicole Semilla | July 1, 2026
China – China continues to dominate the global real estate brand landscape, accounting for five of the world's 10 most valuable real estate brands despite a 29% drop in the combined value of its property brands, according to the latest report from Brand Finance. The Brand Finance Real Estate 25 2026 report found that China...READ MORE
MarketingEast Asia

Henkel’s got2b turns hair colour into a summer cooling solution with new campaign via I&S BBDO Japan

BY Sharona Nicole Semilla | July 1, 2026
MarketingEast Asia

OMD China appoints Maggie Mu as CEO, Laura Liang as COO to drive next growth phase

BY Aliza Carmona | June 30, 2026
MarketingEast Asia

Kee Wah Bakery debuts ‘Shapes of Love’ campaign blending heritage pastries with iconic romance films

BY Aliza Carmona | June 29, 2026

ANZ

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MarketingANZ

Mountain Dew gamifies new flavour releases with real-world treasure hunt via Curious Nation 

BY Julian Bartolome | July 1, 2026
Sydney, Australia — Mountain Dew has launched its new ‘Flavour Hunt’ activation, transforming the release of its latest drinks into a social-first treasure hunt designed to drive product discovery, retail traffic, and consumer engagement. Created by brand experience agency Curious Nation in partnership with 7-Eleven and Finders Keepers Australia, the activation supports the launch of...READ MORE
MarketingANZ

OMODA JAECOO appoints alt/shift/ to grow brand visibility across Australia

BY Julian Bartolome | June 26, 2026
MarketingANZ

HENNE appoints Jaywing, The Social CliQ as new marketing partners following competitive pitch 

BY Julian Bartolome | June 24, 2026
MarketingANZ

Omnicom Oceania strengthens connected customer experience with CX Lavender acquisition 

BY Julian Bartolome | June 24, 2026

South Asia

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MarketingSouth Asia

Flipkart taps viral buffalo Don to front GOAT Sale campaign with a dose of ‘Bhains of Luck’

BY Julian Bartolome | July 1, 2026
India — Flipkart is bringing internet culture into its latest marketing campaign by turning viral buffalo Don into the face of its annual GOAT Sale, using humour and a real-life internet sensation to build excitement around its biggest shopping event. Created by Talented, the campaign introduces Don, the albino buffalo that recently captured online attention...READ MORE
MarketingSouth Asia

Laqshya Media Group appoints Bharat Bhushan Kedia as national planning and buying head

BY Sharona Nicole Semilla | July 1, 2026
MarketingSouth Asia

Omnicom Media India expands connected advertising through new JioStar partnership

BY Julian Bartolome | June 30, 2026
MarketingSouth Asia

Wondrlab drives emotion-first storytelling in Audi India’s new ‘That quattro feeling’ campaign

BY Julian Bartolome | June 26, 2026

APAC

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MarketingFeaturedAPAC

From campaigns to culture: How VIRTUE Asia’s Hayden Scott is redefining brand awareness via habit-forming creativity

BY Julian Bartolome | June 30, 2026
Building brand awareness has long been one of marketing’s biggest priorities, but in today’s attention economy, awareness alone is becoming increasingly difficult to sustain. With consumers constantly scrolling through endless streams of content, the challenge is no longer getting noticed at once, but becoming familiar enough to stay top of mind. That simple observation became...READ MORE
MarketingAPAC

Club Med pulls back the curtain on resort-making with new documentary series

BY Sharona Nicole Semilla | June 25, 2026
PlatformsAPAC

Agoda introduces new travel features focused on real-time updates and booking convenience

BY Aliza Carmona | June 25, 2026
MarketingAPAC

80% of Muslim travellers now use AI tools as digital trust reshapes travel planning: report

BY Sharona Nicole Semilla | June 23, 2026

Global

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MarketingGlobal

High engagement doesn’t guarantee ROI, creator marketing effectiveness: report 

BY Julian Bartolome | June 29, 2026
Sydney, Australia — Only 6% of branded creator content successfully delivers both strong audience engagement and meaningful brand-building, highlighting the limitations of relying on platform engagement metrics to measure campaign success. The findings come from Kantar’s newly released ‘The Creator Game Plan’ report, which analysed more than 15,000 branded creator assets across TikTok, Instagram, and...READ MORE
PlatformsGlobal

Facebook Creator Studio returns with AI-powered tools to simplify creator growth

BY Julian Bartolome | June 29, 2026
MarketingGlobal

Pinterest, SM Entertainment collaborate on exclusive Hearts2Hearts inspiration boards

BY Aliza Carmona | June 29, 2026
PlatformsGlobal

Sea, OpenAI deepen partnership to bring AI-powered shopping to Shopee users

BY Sharona Nicole Semilla | June 24, 2026

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EVENTS HIGHLIGHTS


NEXT Awards Philippines 2025 & NEXT Awards Asia Pacific 2025

The NEXT Awards 2025 by MARKETECH APAC brought together the region’s leading brands, agencies, and tech innovators celebrating innovation, strategic excellence, and digital transformation across Asia Pacific..

Watch


Marketing Technology Awards 2025

The Marketing Technology Awards 2025 by MARKETECH APAC celebrated the trailblazers redefining marketing through technology and innovation.

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EXCLUSIVE INTERVIEWS


NEXT Awards 2025 | Interview with THE SHOUT GROUP/FCB SHOUT

At the NEXT Awards Asia Pacific 2025 by MARKETECH APAC, Rei Fortes speaks with Shaun Tay, Co-Owner and CEO of The Shout Group / FCB SHOUT, whose agency won the Grand Prix – Agency of the Year at the NEXT Awards Asia Pacific 2025, along with several other accolades including Most Innovative Agency Team of the Year.

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NEXT Awards 2025 | Interview with Beeline Now Consulting Services, Inc.

At the NEXT Awards Philippines 2025 and NEXT Awards Asia Pacific 2025 by MARKETECH APAC, we catch up with Issa Palo-Aviles, Co-founder and COO of Beeline Now Consulting Services, Inc. The agency earned Bronze for Most Innovative B2B Marketing Agency of the Year at the NEXT Awards Asia Pacific 2025 and clinched a couple more awards at the NEXT PH 2025, underscoring their excellence and growing influence.

Watch