Blessie Cruz steps down as 2GO Group Inc
Lyene Marie Darang
Blessie Cruz steps down as 2GO Group Inc
Marketing Featured Southeast Asia
Blessie Cruz reflects on transformation journey, wraps up tenure as 2GO’s Retail Head
June 15, 2026
Lyene Marie Darang
Manila, Philippines – After over five years with 2GO Group Inc., the country’s leading transportation and logistics solutions provider, Blessie Cruz has confirmed she is transitioning from her role as...
AAA finalists article FI
Marketing Featured APAC
MARKETECH APAC announces finalists for inaugural Advertising Awards Asia Pacific 2026
| June 11, 2026
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Agencies are not banks: Is Southeast Asia’s advertising industry facing a payment crisis?
Marketing Featured Southeast Asia
Agencies are not banks: Is Southeast Asia’s advertising industry facing a payment crisis?
| June 11, 2026
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First set of jury for second edition of ‘NEXT Awards Malaysia 2026’ announced, featuring top local marketing leaders
Marketing Featured Southeast Asia
First set of jury for second edition of ‘NEXT Awards Malaysia 2026’ announced, featuring top local marketing leaders
| June 11, 2026
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Golin, Ketchum complete merger, launch combined agency under new brand
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Golin, Ketchum complete merger, launch combined agency under new brand
| June 11, 2026
By Teddy Cambosa
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MarketingAPAC

OREO unveils limited-edition BTS cookie to power new fan-focused campaign 

BY Julian Bartolome | June 9, 2026
MarketingFeaturedSoutheast Asia

DDB Group Philippines rebrands as GGC Group Asia following global DDB retirement

BY Sharona Nicole Semilla | June 10, 2026
Golin, Ketchum complete merger, launch combined agency under new brand
MarketingFeaturedGlobal

Golin, Ketchum complete merger, launch combined agency under new brand

BY Teddy Cambosa | June 11, 2026

Partner Articles

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Only half of APJ employees feel AI-ready as leadership confidence outpaces workforce capability

BY Aliza Carmona | June 16, 2026
Trading in 2026: What platforms like Versus Trade are doing differently
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Trading in 2026: What platforms like Versus Trade are doing differently

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Marketing and personalisation experts discuss the next phase of customer loyalty in the region

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MarketingGlobal

Leo Messi fronts OpenAI campaign helping fans create, connect, and celebrate football with AI

BY Julian Bartolome | June 16, 2026
U.S.A. — OpenAI has teamed up with football icon Leo Messi for a new global campaign that encourages fans to use artificial intelligence (AI) to celebrate, follow, and engage with football in more creative ways during the FIFA World Cup 2026 season. The campaign begins with an image created by Messi using ChatGPT, where he...READ MORE
MarketingANZ

KFC Australia goes all in on chicken obsession with new platform via Special

BY Sharona Nicole Semilla | June 16, 2026
MarketingSoutheast Asia

Indosat, Adobe, and Kemenekraf partner to unlock growth opportunities for Indonesia’s creator economy

BY Julian Bartolome | June 16, 2026
MarketingSoutheast Asia

Anua expands KPop Demon Hunters partnership with global “Gonna Be Glowin” campaign

BY Sharona Nicole Semilla | June 16, 2026
MarketingSoutheast Asia

Lenovo Singapore taps Fandi Ahmad to lead FIFA World Cup 2026 activation

BY Sharona Nicole Semilla | June 16, 2026
MarketingSoutheast Asia

Fairil Yeo returns to TEAM LEWIS to accelerate AI-powered growth strategies worldwide

BY Julian Bartolome | June 16, 2026

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Technology

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Only half of APJ employees feel AI-ready as leadership confidence outpaces workforce capability

BY Aliza Carmona | June 16, 2026
Japan – New research across eight Asia-Pacific & Japan markets finds a widening gap in AI readiness across the region, with only 52% of employees saying they feel equipped to adapt to AI and automation, according to a new report from workforce-readiness solutions provider Cornerstone OnDemand.  The figure falls sharply to 30% in Japan, compared...READ MORE
TechnologyANZ

Australian retailers accelerate AI investment despite customer data gaps, report finds

BY Sharona Nicole Semilla | June 11, 2026
TechnologyGlobal

Zoom expands its AI ambitions with ZoomMate, a conversation-powered work assistant

BY Sharona Nicole Semilla | June 11, 2026
TechnologyANZ

Amazon Ads simplifies DSP campaign creation with Australian launch of Ads Agent

BY Sharona Nicole Semilla | June 10, 2026
TechnologyANZ

Australia proposes Digital Duty of Care laws to strengthen online platform accountability

BY Sharona Nicole Semilla | June 5, 2026
TechnologyGlobal

Sitecore strengthens AI content strategy with Scrunch acquisition

BY Aliza Carmona | June 4, 2026

Platforms

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SHOWBOX enters co-production deal with ReelShort for original short-form content

BY Sharona Nicole Semilla | June 16, 2026
Seoul, South Korea – ReelShort and Korean content studio SHOWBOX have entered into a co-production partnership to develop original short-form dramas for audiences worldwide, as both companies look to capitalise on the growing demand for vertical entertainment. Under the agreement, SHOWBOX will co-produce micro-dramas based on ReelShort's existing intellectual property, with plans to expand the...READ MORE
PlatformsGlobal

Pinterest expands creator monetisation tools with Amazon Storefront integration

BY Aliza Carmona | June 16, 2026
Trading in 2026: What platforms like Versus Trade are doing differently
PlatformsPartnersSoutheast Asia

Trading in 2026: What platforms like Versus Trade are doing differently

BY MARKETECH APAC | June 16, 2026
PlatformsAPAC

AppsFlyer launches web performance measurement to unify web and mobile attribution

BY Aliza Carmona | June 15, 2026
PlatformsEast Asia

More than half of Hong Kong viewers are streaming more than last year: report

BY Aliza Carmona | June 10, 2026
PlatformsSoutheast Asia

Ogury unveils agentic media planning solution SONA for persona-led advertising

BY Sharona Nicole Semilla | June 10, 2026

SME

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SMESoutheast Asia

Umasenso launches ‘Integrated Marketing System’ for Philippine service businesses

BY Sharona Nicole Semilla | June 1, 2026
Manila, Philippines – Philippine business growth platform Umasenso has launched a new integrated marketing system aimed at helping service businesses improve online visibility and better track which marketing efforts are actually driving customer inquiries and bookings. The new system combines websites, sales funnels, campaign management, and real-time performance tracking into a single platform, allowing businesses...READ MORE
SMESoutheast Asia

GCash named official partner for 48th ASEAN Summit, promotes digital financial inclusion

BY Lyene Marie Darang | May 20, 2026
TrafficGuard introduces automated tool to protect SME Google Ads budgets from invalid traffic
TechnologySMEGlobal

TrafficGuard introduces automated tool to protect SME Google Ads budgets from invalid traffic

BY Teddy Cambosa | May 19, 2026
SMESoutheast Asia

Globe Business partners Felipe & Sons to support digital growth in Philippine grooming market

BY Sharona Nicole Semilla | April 30, 2026
New SEEK campaign underscores importance of hiring the right candidate for small businesses
MarketingSMEANZ

New SEEK campaign underscores importance of hiring the right candidate for small businesses

BY Teddy Cambosa | April 16, 2026
SMESoutheast Asia

ADB, Fuse Financing sign USD$30m agreement to expand MSME credit access

BY Lyene Marie Darang | February 10, 2026

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In this episode of What’s NEXT in Marketing: Interviews 2025, we sat down with Sam Pattison – Managing Director for Asia Pacific at Teads – to talk about the future of digital advertising in a post-merger era with Outbrain.
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Indosat, Adobe, and Kemenekraf partner to unlock growth opportunities for Indonesia’s creator economy

BY Julian Bartolome | June 16, 2026
Jakarta, Indonesia — Indosat Ooredoo Hutchison (Indosat), Adobe, and Indonesia’s Ministry of Creative Economy (Kemenekraf) have announced a strategic partnership aimed at accelerating growth within the country’s creator economy by helping more Indonesians turn digital skills and creativity into real opportunities. The collaboration brings together Indosat’s nationwide connectivity and youth communities, Adobe’s creative and AI-powered...READ MORE
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Anua expands KPop Demon Hunters partnership with global “Gonna Be Glowin” campaign

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Lenovo Singapore taps Fandi Ahmad to lead FIFA World Cup 2026 activation

BY Sharona Nicole Semilla | June 16, 2026
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Cathay Pacific spotlights employees and customers in documentary marking 80 years

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Hong Kong – Ahead of its 80th anniversary this September, Cathay Pacific has unveiled a short documentary produced in partnership with electriclime° and BBC StoryWorks Commercial Productions, chronicling the airline’s journey through the experiences of employees, pilots, and passengers. The Hong Kong-based carrier has begun marking the milestone with a retrospective look at its eight-decade...READ MORE
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Agelica Hao joins Omnicom Media China in newly created Chief Growth Officer role

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ANZ

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KFC Australia goes all in on chicken obsession with new platform via Special

BY Sharona Nicole Semilla | June 16, 2026
Australia – KFC Australia has launched a new long-term brand platform, "Go Full Chicken," marking the first campaign from Special since the agency was appointed earlier this year. Built around KFC's commitment to preparing its signature chicken with care and consistency, the platform celebrates both the cooks who hand-prepare each piece daily and the fans...READ MORE
TechnologyANZ

Australian retailers accelerate AI investment despite customer data gaps, report finds

BY Sharona Nicole Semilla | June 11, 2026
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Amazon Ads simplifies DSP campaign creation with Australian launch of Ads Agent

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Zeller’s ‘No Reservations’ campaign backs Australia’s next generation of hospitality operators  

BY Julian Bartolome | June 9, 2026

South Asia

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MarketingSouth Asia

Nestasia turns hydration into a fashion statement with vibrant new Sipper campaign

BY Julian Bartolome | June 16, 2026
Mumbai, India — Nestasia is encouraging consumers to rethink their daily hydration habits through its new Sipper campaign “Fashion for Hydration,” positioning drinking water as an act of self-expression rather than a routine necessity. Built around the idea of “bottles so good, you drink more than you should,” the campaign introduces a playful and exaggerated...READ MORE
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Cheil India spotlights everyday consumer trust in new Samsung Galaxy A Series campaign

BY Julian Bartolome | June 15, 2026
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Tabassum Modi joins Havas Media Network India to lead content and Havas Play India division

BY Aliza Carmona | June 8, 2026
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Britannia Milk Bikis launches biscuit challenge to keep Thirukkural alive for India’s new generation 

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APAC

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Only half of APJ employees feel AI-ready as leadership confidence outpaces workforce capability

BY Aliza Carmona | June 16, 2026
Japan – New research across eight Asia-Pacific & Japan markets finds a widening gap in AI readiness across the region, with only 52% of employees saying they feel equipped to adapt to AI and automation, according to a new report from workforce-readiness solutions provider Cornerstone OnDemand.  The figure falls sharply to 30% in Japan, compared...READ MORE
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Jon Kee joins Fabulate to lead commercial growth across SEA, Japan, and South Korea

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AppsFlyer launches web performance measurement to unify web and mobile attribution

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Global

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SHOWBOX enters co-production deal with ReelShort for original short-form content

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Seoul, South Korea – ReelShort and Korean content studio SHOWBOX have entered into a co-production partnership to develop original short-form dramas for audiences worldwide, as both companies look to capitalise on the growing demand for vertical entertainment. Under the agreement, SHOWBOX will co-produce micro-dramas based on ReelShort's existing intellectual property, with plans to expand the...READ MORE
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Leo Messi fronts OpenAI campaign helping fans create, connect, and celebrate football with AI

BY Julian Bartolome | June 16, 2026
PlatformsGlobal

Pinterest expands creator monetisation tools with Amazon Storefront integration

BY Aliza Carmona | June 16, 2026
MarketingGlobal

Stella Artois brings Roland-Garros to life with immersive Clay Bar experience in Paris

BY Julian Bartolome | June 16, 2026

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EVENTS HIGHLIGHTS


NEXT Awards Philippines 2025 & NEXT Awards Asia Pacific 2025

The NEXT Awards 2025 by MARKETECH APAC brought together the region’s leading brands, agencies, and tech innovators celebrating innovation, strategic excellence, and digital transformation across Asia Pacific..

Watch


Marketing Technology Awards 2025

The Marketing Technology Awards 2025 by MARKETECH APAC celebrated the trailblazers redefining marketing through technology and innovation.

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EXCLUSIVE INTERVIEWS


NEXT Awards 2025 | Interview with THE SHOUT GROUP/FCB SHOUT

At the NEXT Awards Asia Pacific 2025 by MARKETECH APAC, Rei Fortes speaks with Shaun Tay, Co-Owner and CEO of The Shout Group / FCB SHOUT, whose agency won the Grand Prix – Agency of the Year at the NEXT Awards Asia Pacific 2025, along with several other accolades including Most Innovative Agency Team of the Year.

Watch

NEXT Awards 2025 | Interview with Beeline Now Consulting Services, Inc.

At the NEXT Awards Philippines 2025 and NEXT Awards Asia Pacific 2025 by MARKETECH APAC, we catch up with Issa Palo-Aviles, Co-founder and COO of Beeline Now Consulting Services, Inc. The agency earned Bronze for Most Innovative B2B Marketing Agency of the Year at the NEXT Awards Asia Pacific 2025 and clinched a couple more awards at the NEXT PH 2025, underscoring their excellence and growing influence.

Watch