MARKETECH APAC prepares brands into a cookieless world with upcoming webinar for privacy-first audience targeting
This 2 June, MARKETECH APAC will be conducting a webinar that sets the dialogue for the impending change in the digital advertising landscape: a privacy-first and cookieless tracking.
DTC and data-driven CX: Two key e-commerce marketing trends to thrive post-pandemic
When adopting a direct-to-consumer strategy, leverage the opportunity to directly connect with consumers by delivering a data-driven, seamless customer experience.
Reasons why manufacturers, distributors won’t sell online
Merchants playing in B2B commerce have aired some of their hesitancies in jumping into the online marketplace.
MARKETECH APAC’s top 5 stories for March: Esports league in PH bags top spot
The top stories this month come from the industries of esports, influencer marketing, and fintech and more. Take a look.
‘Add to home screen’: Is developing a Progressive Web App the right move for your platform?
Building a PWA benefits both users and developers, but is it really the best move for your platform?
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The Hoffman Agency wins Shutterstock account for comms responsibility in APAC
The Hoffman Agency will be leading the communications of Shutterstock in APAC from March to December 2021.
Qualtrics launches XM-oriented OS, whole slew of CX tools
One of the tool launches by Qualtrics is an operating system catered for the XM aspect of their business clients.
Twitter’s fan engagement feature ventures to K-pop, kicking off with BLACKPINK’s ROSÉ
ROSE of BLACKPINK is the first K-pop figure to debut on the expansion of the #FanTweets of Twitter in the culture of K-pop.
MDEC launches ‘#SayaDigital Movement’ to increase digital literacy across MY
MDEC has launched again this year's ‘#SayaDigital Movement’ in Malaysia, to increase digital literacy in the country.
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