READ: A timeline of Netflix PH’s ramped-up campaign for occult series ‘Trese’
From 'vandalized' billboards, a 'ghostly' concert experience to taking over the facade of the country's largest media network, the hype is one for the Trese campaign by Netflix.
MARKETECH Mondays: Neil Cullingford, Director of Marketing and Communications, Murdoch University
Our first time conversing with a marketing leader in the education space. Find out Neil's go-to marketing strategies for higher education.
Are online data collection platforms marketers’ best defense against ad fraud?
The only way for brands to effectively fight fraud is to see the internet through the eyes of their own consumers.
MARKETECH APAC opens conversation on the new internet: Advertising in a privacy-first and cookieless world
The webinar, done in partnership with Adzymic, puts the topic of a cookie-less strategy at the center of the topic to ascertain a private-centric ad experience.
The power of social media in a pandemic
Even before it all started, social media has already been greatly woven into our lives. Now our dependence on it had just taken a whole 'nother meaning.
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The Works Australia bolsters senior leadership team with two new elevations
Australia's creative agency The Works has elevated Kristie Thistlethwaite and Jasmine Lansdell to boost its leadership team.
MSL to onboard Onclusive’s PR analytics tech for all global clients
Previously only available to US clients, the PR Attribution software by Onclusive will be now available across global clients of MSL.
BBC’s audio programs to be made available on SCA’s new audio destination
Said partnership will take effect on 23 June, as the BBC programs will be made available on SCA's LiSTNR platform.
Axiata’s B2B unit ties up Google Cloud for new bundle for SMBs
From integration of digital transformation strategies to telco subsidiaries across Asia, the partnership between Axiata and Google Cloud will entail digitalization of SMBs in the region.
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