Rohan Mahajan (OMG Indonesia)
Aliza Carmona
Rohan Mahajan (OMG Indonesia)
Marketing Featured Southeast Asia
Agency Leadership Decoded: OMG Indonesia’s Rohan Mahajan on scaling local relevance through talent, tech, and cultural fluency
May 19, 2025
Aliza Carmona
In Indonesia’s high-stakes marketing arena, agility isn’t optional—it’s everything. From navigating hyperlocal nuances to staying ahead of digital shifts, brands need more than just media buying—they need...
From ‘survival’ mindset to joining social causes: Here’s how brands can tap the mindset of Filipino Gen Z ‘prosumers’
Marketing Featured Southeast Asia
From ‘survival’ mindset to joining social causes: Here’s how brands can tap the mindset of Filipino Gen Z ‘prosumers’
| May 19, 2025
By Teddy Cambosa
R&E PH Pre-Event Article
Marketing Featured Southeast Asia
MARKETECH APAC, UpTech Media unveils ‘Retail & E-Commerce Innovation Marketing & Tech Summit 2025’ in Manila, featuring PH industry leaders
| May 16, 2025
By Aliza Carmona
Sebastian Au (Loreal) Appointment
Marketing Featured Southeast Asia
Sebastian Au on crafting seamless omni-channel, hyper-personalised beauty experiences in new role at L’Oréal Luxe Indonesia
| May 7, 2025
By Aliza Carmona
MARKETECH APAC’s inaugural NEXT Awards PH reveals first lineup of industry leaders on jury panel
Marketing Featured Southeast Asia
MARKETECH APAC’s inaugural NEXT Awards PH reveals first lineup of industry leaders on jury panel
| May 6, 2025
By Fatima Baduria
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MarketingGlobal

PwC unveils bold global rebrand, joins forces with Formula 1 as official consulting partner

BY Aliza Carmona | May 2, 2025
LTFRB orders Move It to reduce fleet; threatens jobs of 14,000 riders 
MarketingSoutheast Asia

LTFRB orders Move It to reduce fleet; threatens jobs of 14,000 riders 

BY Fatima Baduria | May 2, 2025
Bothered or not? Advertising industry leaders react to Google keeping third-party cookies on Chrome ecosystem
TechnologyFeaturedGlobal

Bothered or not? Advertising industry leaders react to Google keeping third-party cookies on Chrome ecosystem

BY Teddy Cambosa | April 25, 2025

Partner Articles

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MarketingPartnersAPAC

Content creation on steroids: How Club Med scaled production, maintained brand consistency, and boosted efficiency across 11 markets

BY MARKETECH APAC | May 14, 2025
Dodging geopolitical challenges: How Kaspersky Lab increased its SEA, Greater China revenue following issues in Western markets
MarketingPartnersAPAC

Dodging geopolitical challenges: How Kaspersky Lab increased its SEA, Greater China revenue following issues in Western markets

BY MARKETECH APAC | February 4, 2025
Samsung on launching context-driven programmatic advertising for enhanced targeted results
MarketingPartnersSoutheast Asia

Samsung on launching context-driven programmatic advertising for enhanced targeted results

BY MARKETECH APAC | February 3, 2025

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Marketing

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MarketingSouth Asia

Indian Sign Language takes centre stage in rap-led campaign by Wondrlab and VerSe

BY Aliza Carmona | May 20, 2025
India – Wondrlab, a platform-first martech startup, has joined forces with VerSe Innovation, Signing Hands Foundation, and Lucifer Music to launch ‘The Right Sign’—a bold cultural initiative that aims to normalise Indian Sign Language (ISL) by weaving it into India’s vibrant rap scene. As part of the campaign, rappers including Indeep Bakshi, V-Town Chronicles, Enkore,...READ MORE
M+C Saatchi Group Malaysia unveils rebrand, cultural power framework
MarketingSoutheast Asia

M+C Saatchi Group Malaysia unveils rebrand, cultural power framework

BY Teddy Cambosa | May 20, 2025
Formula 1 scores new partnership with Disney; to commence in 2026
MarketingGlobal

Formula 1 scores new partnership with Disney; to commence in 2026

BY Teddy Cambosa | May 20, 2025
MarketingAPAC

Club Med overhauls APAC leadership, taps Rachael Harding to lead ESAP region

BY Aliza Carmona | May 20, 2025
Ogilvy APAC unifies social marketing offerings under Social@Ogilvy banner
MarketingAPAC

Ogilvy APAC unifies social marketing offerings under Social@Ogilvy banner

BY Fatima Baduria | May 20, 2025
MarketingGlobal

Samsung reimagines the TV experience with ‘Vision AI’ in new campaign by Cheil Seoul

BY Aliza Carmona | May 20, 2025

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Technology

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3Particle launches Malaysia’s first virtual production research and innovation centre
TechnologySoutheast Asia

3Particle launches Malaysia’s first virtual production research and innovation centre

BY Teddy Cambosa | May 20, 2025
Kuala Lumpur, Malaysia – Local creative tech company 3Particle has officially launched XyperReal Stage, a rebranded evolution of the pioneering XR Stage Malaysia—the country’s first extended reality (XR) studio, originally established in 2021.  Building on its strong foundation and track record in both local and international projects, XyperReal Stage now emerges as a premier virtual...READ MORE
Eagle Eye partners with global POS marketing technology company Ecrebo
TechnologyGlobal

Eagle Eye partners with global POS marketing technology company Ecrebo

BY Teddy Cambosa | May 8, 2025
PubMatic, Overtone partner to power open internet with contextual intelligence
TechnologyGlobal

PubMatic, Overtone partner to power open internet with contextual intelligence

BY Teddy Cambosa | May 7, 2025
R/GA unveils AI search optimisation platform to track brands’ visibility
TechnologySoutheast Asia

R/GA unveils AI search optimisation platform to track brands’ visibility

BY Fatima Baduria | May 2, 2025
Amperity launches AI-powered agent to unify brands’ customer data
TechnologyGlobal

Amperity launches AI-powered agent to unify brands’ customer data

BY Fatima Baduria | May 2, 2025
Singapore Airlines to boost operations, customer experience with OpenAI partnership
TechnologySoutheast Asia

Singapore Airlines to boost operations, customer experience with OpenAI partnership

BY Fatima Baduria | April 29, 2025

Platforms

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Half of high-income players positive about ads in mobile games: report
PlatformsGlobal

Half of high-income players positive about ads in mobile games: report

BY Teddy Cambosa | May 14, 2025
Singapore – High-income gamers are more receptive to in-game ads, with 49% responding positively compared to 24% of low-income players, according to the latest report from PubMatic. The report also noted that most preferred ad formats, like native ads and in-game product placements, are under-utilised, despite receiving over 80% positive sentiment from players. For app...READ MORE
Samsung TV Plus expands K-Content offering with exclusive SM Entertainment partnership
PlatformsGlobal

Samsung TV Plus expands K-Content offering with exclusive SM Entertainment partnership

BY Teddy Cambosa | May 12, 2025
 AI platform Glu enters APAC region to streamline e-commerce content creation
PlatformsAPAC

AI platform Glu enters APAC region to streamline e-commerce content creation

BY Fatima Baduria | April 10, 2025
APAC played big role in global gaming growth; mobile installs rose 4% YoY in 2024
PlatformsAPAC

APAC played big role in global gaming growth; mobile installs rose 4% YoY in 2024

BY Teddy Cambosa | April 8, 2025
Taboola extends partnership with New Zealand’s Otago Daily Times
PlatformsANZ

Taboola extends partnership with New Zealand’s Otago Daily Times

BY Teddy Cambosa | April 8, 2025
Viu announces collaboration with Azuki to expand Web3-focused initiatives
PlatformsAPAC

Viu announces collaboration with Azuki to expand Web3-focused initiatives

BY Teddy Cambosa | April 8, 2025

SME

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KL Wellness City, PUMM team up for wellness-driven productivity talk for entrepreneurs, corporates
SMESoutheast Asia

KL Wellness City, PUMM team up for wellness-driven productivity talk for entrepreneurs, corporates

BY Teddy Cambosa | May 9, 2025
Kuala Lumpur, Malaysia – KL Wellness City (KLWC), in collaboration with the FAST (Forward Asia Strategic Transformation) movement initiated by Persatuan Usahawan Maju Malaysia (PUMM), hosted an event titled “How Aligning Mind, Body and Soul Can Improve Employee Productivity and Business Profit”, drawing enthusiastic participation from entrepreneurs, business leaders and professionals across industries. This event...READ MORE
SMESoutheast Asia

Validus Group and Fintech Nation launch US$10m fund to boost SME financing in Thailand, Indonesia

BY Aliza Carmona | May 8, 2025
DTI, DOT ink partnership to bolster MSMEs, tourism in PH
SMESoutheast Asia

DTI, DOT ink partnership to bolster MSMEs, tourism in PH

BY Fatima Baduria | April 16, 2025
DTI, TikTok Shop launch program to empower Filipino MSMEs in e-commerce
SMESoutheast Asia

DTI, TikTok Shop launch program to empower Filipino MSMEs in e-commerce

BY Fatima Baduria | April 11, 2025
MayBank, TikTok Shop announce collaboration to upskill ASEAN SMEs
SMESoutheast Asia

Maybank, TikTok Shop announce collaboration to upskill ASEAN SMEs

BY Teddy Cambosa | March 21, 2025
What's NEXT in Marketing: Here's why going digital is vital for MSMEs to earn customer trust online
SMESoutheast Asia

What’s NEXT in Marketing: Here’s why going digital is vital for MSMEs to earn customer trust online

BY Huiyan Pan | March 5, 2025

Tune in to

MARKETECH APAC Podcast

Your Ultimate Source for Marketing and Tech Insights Straight from the Industry Leaders!

Spotify Podcast
In this episode of What’s NEXT in Marketing: Interviews 2025, we talked to Quantcast’s Joyce Seah–head of client success for APAC–on the latest tech, trends, and best practices in programmatic advertising.
Listen to the interview to find out more on the future of marketing in the programmatic advertising, mobile marketing, retail media network scenes and more!
In this episode of What’s NEXT in Marketing: Interviews 2025 as we dive into the evolving landscape of programmatic advertising and the role of AI in driving marketing innovation.
Our guest, Liam McCartan, APAC VP of Sales at StackAdapt, shares insights on how AI-powered tools enhance real-time bidding, optimise ad performance, and streamline cross-channel campaign management. We also discuss key trends shaping 2025, including AI-driven fraud prevention, hyper-personalised targeting, and workflow automation.

Southeast Asia

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M+C Saatchi Group Malaysia unveils rebrand, cultural power framework
MarketingSoutheast Asia

M+C Saatchi Group Malaysia unveils rebrand, cultural power framework

BY Teddy Cambosa | May 20, 2025
Kuala Lumpur, Malaysia – M+C Saatchi Group Malaysia has announced the rollout of a bold new brand identity, as well as officially launching ‘Cultural Power’, its proprietary approach that dives beneath surface data to surface the cultural truths driving consumer behaviour. ‘Cultural Power’ is the advantage M+C Saatchi Group creates by leveraging a three-part approach....READ MORE
3Particle launches Malaysia’s first virtual production research and innovation centre
TechnologySoutheast Asia

3Particle launches Malaysia’s first virtual production research and innovation centre

BY Teddy Cambosa | May 20, 2025
LePub Singapore names Penny Sadlier as managing director; strengthens creative department with appointments
MarketingSoutheast Asia

LePub Singapore names Penny Sadlier as managing director; strengthens creative department with appointments

BY Fatima Baduria | May 20, 2025
MarketingFeaturedSoutheast Asia

Agency Leadership Decoded: OMG Indonesia’s Rohan Mahajan on scaling local relevance through talent, tech, and cultural fluency

BY Aliza Carmona | May 19, 2025

East Asia

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MarketingEast Asia

Coca-Cola revives ‘Share a Coke’ campaign in China with persona-themed bottles

BY Aliza Carmona | May 19, 2025
China – Coca-Cola has brought back its iconic ‘Share a Coke’ campaign, launching a new China-focused initiative that features personality-themed bottles designed to spark fun and meaningful connections among friends and family. Developed by WPP Open X and led by Ogilvy Shanghai, Coca-Cola’s latest iteration of the “Share a Coke” campaign introduces a new line...READ MORE
MarketingEast Asia

SK-II partners with rock band MAYDAY for 520 campaign celebrating genuine love in China

BY Aliza Carmona | May 14, 2025
MarketingEast Asia

LUX’s new campaign tackles gender bias in names across China

BY Aliza Carmona | May 14, 2025
MarketingEast Asia

Apple showcases iPhone 16 Pro’s cinematic prowess in 27-minute film by Hirokazu Kore-eda

BY Aliza Carmona | May 13, 2025

ANZ

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TEAM LEWIS Australia scores three technology client wins
MarketingANZ

TEAM LEWIS Australia scores three technology client wins

BY Teddy Cambosa | May 20, 2025
Australia – Global marketing agency TEAM LEWIS has bolstered its B2B technology credentials with a trio of retainer client wins in Australia, including global professional services and technology company Cognizant, hot cloud storage provider Wasabi Technologies, and automated endpoint management platform NinjaOne, following competitive pitches. Noted by the local industry knowledge and enthusiasm brought by...READ MORE
IKEA Australia launches 360-degree brand campaign ‘Just the Start’ for 50th birthday
MarketingANZ

IKEA Australia launches 360-degree brand campaign ‘Just the Start’ for 50th birthday

BY Teddy Cambosa | May 19, 2025
Stanley House Studios expands travel division with Sheraton, Amora wins
MarketingANZ

Stanley House Studios expands travel division with Sheraton, Amora wins

BY Teddy Cambosa | May 16, 2025
Around 42% of Aussies say they will stop buying US products in favour of local products
MarketingANZ

Around 42% of Aussies say they will stop buying US products in favour of local products

BY Teddy Cambosa | May 15, 2025

South Asia

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MarketingSouth Asia

Indian Sign Language takes centre stage in rap-led campaign by Wondrlab and VerSe

BY Aliza Carmona | May 20, 2025
India – Wondrlab, a platform-first martech startup, has joined forces with VerSe Innovation, Signing Hands Foundation, and Lucifer Music to launch ‘The Right Sign’—a bold cultural initiative that aims to normalise Indian Sign Language (ISL) by weaving it into India’s vibrant rap scene. As part of the campaign, rappers including Indeep Bakshi, V-Town Chronicles, Enkore,...READ MORE
MarketingSouth Asia

Canon India empowers a new generation of makers with ‘Go Beyond’ campaign

BY Aliza Carmona | May 19, 2025
MarketingSouth Asia

Punt Partners names Harsh Shah as managing director of Punt Creative

BY Aliza Carmona | May 16, 2025
MarketingSouth Asia

Flipkart’s new campaign with SW Network turns mall courtyard into giant doodle canvas

BY Aliza Carmona | May 15, 2025

APAC

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MarketingAPAC

Club Med overhauls APAC leadership, taps Rachael Harding to lead ESAP region

BY Aliza Carmona | May 20, 2025
Singapore – In a bid to sharpen its regional focus and unlock new growth opportunities, Club Med has unveiled a major restructuring of its Asia Pacific operations, including the consolidation of business units and key leadership appointments. As part of its major restructuring, Club Med is consolidating its three existing Asia Pacific business units into...READ MORE
Ogilvy APAC unifies social marketing offerings under Social@Ogilvy banner
MarketingAPAC

Ogilvy APAC unifies social marketing offerings under Social@Ogilvy banner

BY Fatima Baduria | May 20, 2025
Carro revitalises iconic ‘No Drama’ ad series in 10th anniversary campaign
MarketingAPAC

Carro revitalises iconic ‘No Drama’ ad series in 10th anniversary campaign

BY Fatima Baduria | May 19, 2025
MarketingAPAC

Taboola ramps up APAC growth, appoints Shivani Pant to key leadership role

BY Aliza Carmona | May 19, 2025

Global

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Formula 1 scores new partnership with Disney; to commence in 2026
MarketingGlobal

Formula 1 scores new partnership with Disney; to commence in 2026

BY Teddy Cambosa | May 20, 2025
Singapore – Formula 1 is scoring yet another partnership, this time with Disney as it will bring Mickey & Friends in the high-speed world of Formula 1 through experiences, content, and merchandise around the globe. Said partnership will begin in 2026. The new relationship is created by the two brands’ shared affinity for creativity, entertainment,...READ MORE
MarketingGlobal

Samsung reimagines the TV experience with ‘Vision AI’ in new campaign by Cheil Seoul

BY Aliza Carmona | May 20, 2025
MarketingGlobal

‘HBO Max’ brand returns as Warner Bros. Discovery revamps streaming strategy 

BY Aliza Carmona | May 16, 2025
Half of high-income players positive about ads in mobile games: report
PlatformsGlobal

Half of high-income players positive about ads in mobile games: report

BY Teddy Cambosa | May 14, 2025

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Programmatic Advertising: Shaping the Future of Marketing in APAC

In this episode of What’s NEXT in Marketing: Interviews 2025, we talked to Quantcast’s Joyce Seah–head of client success for APAC–on the latest tech, trends, and best practices in programmatic advertising. Watch the interview to find out more on the future of marketing in the programmatic advertising, mobile marketing, retail media network scenes and more!

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What’s NEXT in APAC Advertising Trends?

Join us in this episode of What’s NEXT in Marketing: Interviews 2025 as we dive into the evolving landscape of programmatic advertising and the role of AI in driving marketing innovation. The digital advertising space is rapidly transforming, with AI revolutionising decision-making, targeting, and campaign performance.

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What’s NEXT in Marketing: Customer Engagement in 2025

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MARKETECH Expert Up Close | Asnawi Jufrie, VP & General Manager SEA of SleekFlow

In this episode of MARKETECH Expert Up Close, Asnawi Jufrie (VP & General Manager for SEA at SleekFlow) talks with MARKETECH APAC’s Founder & CEO, Joven Barceñas about how AI is becoming a marketing game-changer.

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