Featured Image WNID 2026
Aliza Carmona
Featured Image WNID 2026
Marketing Featured Southeast Asia
‘What’s NEXT in Marketing: Indonesia 2026’ third edition announces first speaker lineup and trend-led sessions
June 17, 2026
Aliza Carmona
Indonesia – Indonesia’s digital economy continues to grow rapidly, driven by mobile-first consumers, social-led discovery, and the rise of creator-driven commerce. As content, community, and transactions...
Blessie Cruz steps down as 2GO Group Inc
Marketing Featured Southeast Asia
Blessie Cruz reflects on transformation journey, wraps up tenure as 2GO’s Retail Head
| June 15, 2026
By Lyene Marie Darang
AAA finalists article FI
Marketing Featured APAC
MARKETECH APAC announces finalists for inaugural Advertising Awards Asia Pacific 2026
| June 11, 2026
By Aliza Carmona
Agencies are not banks: Is Southeast Asia’s advertising industry facing a payment crisis?
Marketing Featured Southeast Asia
Agencies are not banks: Is Southeast Asia’s advertising industry facing a payment crisis?
| June 11, 2026
By Teddy Cambosa
First set of jury for second edition of ‘NEXT Awards Malaysia 2026’ announced, featuring top local marketing leaders
Marketing Featured Southeast Asia
First set of jury for second edition of ‘NEXT Awards Malaysia 2026’ announced, featuring top local marketing leaders
| June 11, 2026
By Teddy Cambosa
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MarketingAPAC

OREO unveils limited-edition BTS cookie to power new fan-focused campaign 

BY Julian Bartolome | June 9, 2026
MarketingFeaturedSoutheast Asia

Blessie Cruz reflects on transformation journey, wraps up tenure as 2GO’s Retail Head

BY Lyene Marie Darang | June 15, 2026
MarketingFeaturedSoutheast Asia

DDB Group Philippines rebrands as GGC Group Asia following global DDB retirement

BY Sharona Nicole Semilla | June 10, 2026

Partner Articles

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TechnologyPartnersAPAC

Only half of APJ employees feel AI-ready as leadership confidence outpaces workforce capability

BY Aliza Carmona | June 16, 2026
Trading in 2026: What platforms like Versus Trade are doing differently
PlatformsPartnersSoutheast Asia

Trading in 2026: What platforms like Versus Trade are doing differently

BY MARKETECH APAC | June 16, 2026
MarketingPartnersSoutheast Asia

Marketing and personalisation experts discuss the next phase of customer loyalty in the region

BY Aaron Crowe | June 9, 2026

Recent Articles

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Marketing

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MarketingSouth Asia

Sky City Mall puts family experiences at the heart of its Father’s Day campaign

BY Julian Bartolome | June 18, 2026
Mumbai, India — Sky City Mall, Oberoi Realty’s newest retail destination, has launched a Father’s Day campaign celebrating the simple moments that strengthen family relationships while reinforcing the evolving role of malls as destinations for shared experiences. Released as a digital film, the campaign centres on the idea that meaningful memories are often created through...READ MORE
MarketingSoutheast Asia

Dentsu Indonesia rethinks digestive health marketing with behaviour-led campaign for Fibe Mini

BY Julian Bartolome | June 18, 2026
MarketingANZ

Otherside taps Robert Irwin to help The Lad Collective take on Australia’s bedding habits

BY Sharona Nicole Semilla | June 18, 2026
MarketingGlobal

Yum! Brands agrees $2.7b sale of Pizza Hut, with China business sold separately

BY Aliza Carmona | June 18, 2026
MarketingAPAC

Carro expands into Australia with CarPlace acquisition and strategic Autoleague partnership

BY Julian Bartolome | June 18, 2026
MarketingSoutheast Asia

Pizza Hut Singapore names Ailsa Tan as Director of Marketing and Food Innovation

BY Sharona Nicole Semilla | June 18, 2026

Upcoming Events

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What’s NEXT in Marketing: Singapore 2026
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10
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CONFERENCE
Retail & E-Commerce Innovation Marketing & Tech Summit Philippines 2026
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Retail & E-commerce Excellence Awards Asia Pacific 2026
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Empowered Women Awards 2026
Oct
21
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Retail & E-Commerce Innovation Marketing & Tech Summit Malaysia 2026
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Nov
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Digital Experience Asia: Philippines 2026
Oct
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Technology

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TechnologySoutheast Asia

Sinch puts World Cup managers’ clichés to the test with new AI-powered xC Tracker

BY Julian Bartolome | June 17, 2026
Singapore — Sinch AB (publ) has launched the xC Tracker, a new AI-powered tool that analyses football managers’ press conferences throughout the World Cup to identify who communicates most clearly, authentically and effectively under pressure. Inspired by football’s popular xG (expected goals) metric, the launch introduces xC, or expected clichés, a new score designed to...READ MORE
MarketingTechnologyGlobal

Disney Imagineering taps Adobe Firefly to transform sketches into attractions

BY Sharona Nicole Semilla | June 17, 2026
TechnologyPartnersAPAC

Only half of APJ employees feel AI-ready as leadership confidence outpaces workforce capability

BY Aliza Carmona | June 16, 2026
TechnologyANZ

Australian retailers accelerate AI investment despite customer data gaps, report finds

BY Sharona Nicole Semilla | June 11, 2026
TechnologyGlobal

Zoom expands its AI ambitions with ZoomMate, a conversation-powered work assistant

BY Sharona Nicole Semilla | June 11, 2026
TechnologyANZ

Amazon Ads simplifies DSP campaign creation with Australian launch of Ads Agent

BY Sharona Nicole Semilla | June 10, 2026

Platforms

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PlatformsGlobal

SHOWBOX enters co-production deal with ReelShort for original short-form content

BY Sharona Nicole Semilla | June 16, 2026
Seoul, South Korea – ReelShort and Korean content studio SHOWBOX have entered into a co-production partnership to develop original short-form dramas for audiences worldwide, as both companies look to capitalise on the growing demand for vertical entertainment. Under the agreement, SHOWBOX will co-produce micro-dramas based on ReelShort's existing intellectual property, with plans to expand the...READ MORE
PlatformsGlobal

Pinterest expands creator monetisation tools with Amazon Storefront integration

BY Aliza Carmona | June 16, 2026
Trading in 2026: What platforms like Versus Trade are doing differently
PlatformsPartnersSoutheast Asia

Trading in 2026: What platforms like Versus Trade are doing differently

BY MARKETECH APAC | June 16, 2026
PlatformsAPAC

AppsFlyer launches web performance measurement to unify web and mobile attribution

BY Aliza Carmona | June 15, 2026
PlatformsEast Asia

More than half of Hong Kong viewers are streaming more than last year: report

BY Aliza Carmona | June 10, 2026
PlatformsSoutheast Asia

Ogury unveils agentic media planning solution SONA for persona-led advertising

BY Sharona Nicole Semilla | June 10, 2026

SME

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SMESoutheast Asia

Umasenso launches ‘Integrated Marketing System’ for Philippine service businesses

BY Sharona Nicole Semilla | June 1, 2026
Manila, Philippines – Philippine business growth platform Umasenso has launched a new integrated marketing system aimed at helping service businesses improve online visibility and better track which marketing efforts are actually driving customer inquiries and bookings. The new system combines websites, sales funnels, campaign management, and real-time performance tracking into a single platform, allowing businesses...READ MORE
SMESoutheast Asia

GCash named official partner for 48th ASEAN Summit, promotes digital financial inclusion

BY Lyene Marie Darang | May 20, 2026
TrafficGuard introduces automated tool to protect SME Google Ads budgets from invalid traffic
TechnologySMEGlobal

TrafficGuard introduces automated tool to protect SME Google Ads budgets from invalid traffic

BY Teddy Cambosa | May 19, 2026
SMESoutheast Asia

Globe Business partners Felipe & Sons to support digital growth in Philippine grooming market

BY Sharona Nicole Semilla | April 30, 2026
New SEEK campaign underscores importance of hiring the right candidate for small businesses
MarketingSMEANZ

New SEEK campaign underscores importance of hiring the right candidate for small businesses

BY Teddy Cambosa | April 16, 2026
SMESoutheast Asia

ADB, Fuse Financing sign USD$30m agreement to expand MSME credit access

BY Lyene Marie Darang | February 10, 2026

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Your Ultimate Source for Marketing and Tech Insights Straight from the Industry Leaders!

Spotify Podcast
In this episode of What’s NEXT in Marketing: Interviews 2025, we sat down with Sam Pattison – Managing Director for Asia Pacific at Teads – to talk about the future of digital advertising in a post-merger era with Outbrain.
In this episode of What’s NEXT in Marketing: Interviews 2025, we spoke to Asnawi Jufrie – VP and General Manager, SEA at SleekFlow – about how conversational AI is redefining customer engagement across Southeast Asia.

Southeast Asia

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MarketingSoutheast Asia

Dentsu Indonesia rethinks digestive health marketing with behaviour-led campaign for Fibe Mini

BY Julian Bartolome | June 18, 2026
Indonesia — Dentsu Indonesia has launched a behaviour-led campaign for digestive health brand Fibe Mini, using everyday eating habits to encourage Indonesians to think differently about their daily fibre intake. Rather than relying on traditional health messaging, the campaign was designed to shift Fibe Mini from being seen as a product used only when digestive...READ MORE
MarketingSoutheast Asia

Pizza Hut Singapore names Ailsa Tan as Director of Marketing and Food Innovation

BY Sharona Nicole Semilla | June 18, 2026
MarketingSoutheast Asia

KFC Malaysia celebrates parents’ sixth love language through ‘Love in Translation’ campaign

BY Julian Bartolome | June 18, 2026
MarketingSoutheast Asia

VIRTUE Asia, COL Group partner to bring brand-funded microdrama opportunities to Southeast Asia

BY Julian Bartolome | June 18, 2026

East Asia

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MarketingEast Asia

Publicis Groupe JSK unveils Tokyo-based ‘Experience. Lab’ to support CX strategy and design transformation

BY Aliza Carmona | June 18, 2026
Japan – Publicis Groupe Japan & South Korea has launched ‘Experience. Lab’, a Tokyo-based hub designed to deliver CX strategy and experience design solutions for clients across Japan and South Korea. The lab combines behavioural insight, design craft and business strategy, with a focus on delivering measurable outcomes. Its core areas of work include connected...READ MORE
MarketingEast Asia

Visa brings FIFA World Cup excitement to Hong Kong with interactive football zone

BY Aliza Carmona | June 18, 2026
MarketingEast Asia

Canva Japan debuts coming-of-age anime campaign about creativity, connection

BY Sharona Nicole Semilla | June 17, 2026
MarketingEast Asia

Crunchyroll to expand into Taiwan and South Korea with localised anime services

BY Aliza Carmona | June 17, 2026

ANZ

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MarketingANZ

Otherside taps Robert Irwin to help The Lad Collective take on Australia’s bedding habits

BY Sharona Nicole Semilla | June 18, 2026
Australia – Independent creative performance agency Otherside has recruited Robert Irwin for an unusual conservation mission: helping blokes upgrade their bedding habits. Created for Australian bedding brand The Lad Collective, the integrated campaign, titled 'The Boys Deserve Better', marks the brand's expansion into the United States while reinforcing its position in its home market. At...READ MORE
MarketingANZ

Uber Eats bags other brands’ ads to show consumers can get ‘almost, almost anything’ via Special

BY Sharona Nicole Semilla | June 18, 2026
MarketingANZ

EatClub’s latest brand campaign reimagines what it means to dine out smart via It’s Friday

BY Julian Bartolome | June 17, 2026
MarketingANZ

Bulla Dairy Foods names Kerfuffle as creative agency to support brand growth, evolution

BY Julian Bartolome | June 17, 2026

South Asia

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MarketingSouth Asia

Sky City Mall puts family experiences at the heart of its Father’s Day campaign

BY Julian Bartolome | June 18, 2026
Mumbai, India — Sky City Mall, Oberoi Realty’s newest retail destination, has launched a Father’s Day campaign celebrating the simple moments that strengthen family relationships while reinforcing the evolving role of malls as destinations for shared experiences. Released as a digital film, the campaign centres on the idea that meaningful memories are often created through...READ MORE
MarketingSouth Asia

Alite calls out acne myths and pseudoscience in new humour-led campaign film

BY Julian Bartolome | June 17, 2026
MarketingSouth Asia

Nestasia turns hydration into a fashion statement with vibrant new Sipper campaign

BY Julian Bartolome | June 16, 2026
MarketingSouth Asia

Cheil India spotlights everyday consumer trust in new Samsung Galaxy A Series campaign

BY Julian Bartolome | June 15, 2026

APAC

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MarketingAPAC

Carro expands into Australia with CarPlace acquisition and strategic Autoleague partnership

BY Julian Bartolome | June 18, 2026
Singapore — Carro has expanded into Australia through the acquisition of used car platform CarPlace, while forming a strategic partnership with automotive group Autoleague to strengthen its presence in one of the Asia-Pacific region’s largest automotive markets. The deal marks Carro’s entry into Australia and combines the company’s digital automotive marketplace capabilities with CarPlace's established...READ MORE
MarketingAPAC

Tag strengthens JAPAC leadership as it doubles down on client-centric growth

BY Sharona Nicole Semilla | June 17, 2026
TechnologyPartnersAPAC

Only half of APJ employees feel AI-ready as leadership confidence outpaces workforce capability

BY Aliza Carmona | June 16, 2026
MarketingAPAC

Jon Kee joins Fabulate to lead commercial growth across SEA, Japan, and South Korea

BY Aliza Carmona | June 16, 2026

Global

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MarketingGlobal

Yum! Brands agrees $2.7b sale of Pizza Hut, with China business sold separately

BY Aliza Carmona | June 18, 2026
USA – Yum! Brands has entered into definitive agreements to sell Pizza Hut for a combined $2.7 billion, with LongRange Capital acquiring the business outside mainland China and Yum China Holdings purchasing the mainland China operations. Under the transaction, Pizza Hut outside mainland China will be sold to private equity firm LongRange Capital, while Pizza...READ MORE
MarketingTechnologyGlobal

Disney Imagineering taps Adobe Firefly to transform sketches into attractions

BY Sharona Nicole Semilla | June 17, 2026
MarketingGlobal

Kent Wertime to retire from Ogilvy after 27 years; Chris Reitermann shifts focus to WPP Greater China

BY Aliza Carmona | June 17, 2026
PlatformsGlobal

SHOWBOX enters co-production deal with ReelShort for original short-form content

BY Sharona Nicole Semilla | June 16, 2026

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EVENTS HIGHLIGHTS


NEXT Awards Philippines 2025 & NEXT Awards Asia Pacific 2025

The NEXT Awards 2025 by MARKETECH APAC brought together the region’s leading brands, agencies, and tech innovators celebrating innovation, strategic excellence, and digital transformation across Asia Pacific..

Watch


Marketing Technology Awards 2025

The Marketing Technology Awards 2025 by MARKETECH APAC celebrated the trailblazers redefining marketing through technology and innovation.

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EXCLUSIVE INTERVIEWS


NEXT Awards 2025 | Interview with THE SHOUT GROUP/FCB SHOUT

At the NEXT Awards Asia Pacific 2025 by MARKETECH APAC, Rei Fortes speaks with Shaun Tay, Co-Owner and CEO of The Shout Group / FCB SHOUT, whose agency won the Grand Prix – Agency of the Year at the NEXT Awards Asia Pacific 2025, along with several other accolades including Most Innovative Agency Team of the Year.

Watch

NEXT Awards 2025 | Interview with Beeline Now Consulting Services, Inc.

At the NEXT Awards Philippines 2025 and NEXT Awards Asia Pacific 2025 by MARKETECH APAC, we catch up with Issa Palo-Aviles, Co-founder and COO of Beeline Now Consulting Services, Inc. The agency earned Bronze for Most Innovative B2B Marketing Agency of the Year at the NEXT Awards Asia Pacific 2025 and clinched a couple more awards at the NEXT PH 2025, underscoring their excellence and growing influence.

Watch