• Redefining CX standards: Indonesia’s digital-first era and hyper-connected consumers
• CX Trailblazers: Lessons from the region’s most groundbreaking customer experience transformations
• The CX Rulebook: Future-proof strategies for shifting consumer behaviours

• Voice of Tomorrow’s Customer: Incorporating feedback loops to optimise customer experience strategies
• The Role of Emotion in CX: Creating customer interactions through various channels that resonate on a personal level
• Humanising Omnichannel: Using omnichannel platforms to create authentic and meaningful customer interactions

• Integrating Human Oversight: Balancing machine intelligence with human judgment in marketing decision-making
• Data Quality and Machine Learning: Addressing challenges to ensure accurate data for better action points
• Continuous Learning Models: Developing machine learning systems that evolve with new data

• Making Data Work for You: Craft strategies gained from meaningful insights given by big data
• Smart Data Revolution: Empowering Strategic Decisions with a rich data landscape
• Clearing Data Overload: Utilising tools to analyse data more efficiently for better marketing strategies

This roundtable session provides an interactive platform for connecting with industry peers, sharing valuable insights, and exploring key marketing topics. It’s an excellent opportunity to engage in meaningful discussions, exchange experiences, and gain new perspectives from fellow professionals.

Such topics include:

• Content Marketing
• Customer Engagement
• Customer Experience
• Customer Insights
• Data & Analytics
• Digital Advertising
• Digital Transformation
• Generative AI
• Influencer Marketing
• Performance Marketing
• Omnichannel Marketing

• Telling Stories that Stick: Crafting of storytelling to stir emotions, build trust, and transform your audience into loyal advocates
• Social Media Magic: Turning platforms into passionate communities where your customers are not just followers, but active participants
• Riding the Wave of Change: Staying ahead of the curve by continuously evolving your content based on real-time feedback and trending topics

• Beyond Points and Discounts: Building programs that resonate with customers on a deeper, emotional level—creating true brand advocates
• Turning Rewards into Playful Experiences: Gamifying your loyalty programmes to spark excitement and increase customer interaction
• Rewarding the Right Behavior: Using data to tailor customer incentives and encourage repeat purchases

• Overcoming “Content Fatigue”: Stand out between saturated feeds by authenticating content
• Measuring Deep Connections: Developing tools and metrics to assess emotional resonance with campaigns and long-term impact
• The Trending Hurdle: Ensuring that influencer campaigns stretch beyond short term trends and engagements for consistent connections

• Influence Beyond Generations: Crafting campaigns and influencer partnerships to cover Gen Alpha, Gen Z, Millennials, and beyond
• The Value in Virality: Turning influencer content into long-term brand assets
• The Power of the Nano-Influencer: Driving consistent engagement with hyper-targeted strategies

• Workflow Streamline: How automation increases marketing efficiency and reduces operational complexity
• Aim Better with Tech Attribution Models: Improving the accuracy of tracking campaign performance and ROI
• Scaling Campaigns Locally and Globally: Leveraging next-gen performance marketing to manage and localise marketing for international markets

• The Marketing Evolution: Explore the seamless fusion of brand and performance marketing, driving business growth in 2025
• Strategic Synergy: Align messaging, optimise engagement, and create a powerful, results-driven marketing strategy
• Next-Level Success: Unlock new possibilities with a future-ready approach that blends brand storytelling with performance-driven precision