• Moving Beyond Discounts and Points: Building emotional connections with customers through loyalty programmes
• Gamification and Engagement: Utilising gamification in loyalty programmes to drive excitement and interaction
• Building Long-Term Retention Through Rewards: How well-structured loyalty programmes reduce churn and increase lifetime value

• The First 30 days: Why your profitable growth is rooted in the first 30 days post-sale and the critical role it plays in enhancing customer loyalty
• Long-Term Value Optimisation: Go beyond immediate transactions for sustained success
• Valuing Customers Through Engagement: The approach that extends the brand experience to customers’ doorsteps

• Recalculating the Risks: How over-reliance on personalised algorithms threaten customer trust and data protection
• Personalisation with Permission: Navigating the new norm of opt-in, opt-out options in retail and e-commerce
• Beyond Protection: Integrating firewalls, secure analytics, and privacy compliance in processing consumer data amongst e-commerce platforms

• Deploying Predictive Models: How to bring predictive analytics into existing workflows and decision-making processes to make smarter, faster decisions
• Expanding Market Reach with Data-Driven Strategies: Testing new product launches or campaigns with predictive simulations
• Boosting Retention and CLV: Ways to prevent churn and offer tailored products to maximise customer value and loyalty with predictive analytics

• Consumer Behavior Shifts: Understanding the new expectations in E-Commerce payments
• Innovative Payment Solutions: Exploring the latest technologies in digital transactions
• Digital Wallets on the Rise: Assessing the effectiveness of mobile payments

This roundtable session provides an interactive platform for connecting with industry peers, sharing valuable insights, and exploring key marketing topics. It’s an excellent opportunity to engage in meaningful discussions, exchange experiences, and gain new perspectives from fellow professionals.

Such topics include:

• Content Marketing
• Customer Engagement
• Customer Experience
• Customer Insights
• Data & Analytics
• Digital Advertising
• Generative AI
• Influencer Marketing
• Omnichannel Marketing
• Performance Marketing

• Ensuring Payment Security: Safeguarding transactions in a digital-first world
• Meeting Consumer Demands: Personalisation, speed, and seamless payment experiences
• Adapting to Emerging Payment Trends: From digital wallets to Buy Now, Pay Later

• Hands-Free Shopping: Navigating the growing influence of voice commerce in the retail and e-commerce scene
• Voice Identity: Emergence of voice authentication in customer security and personalisation
• Shop by Voice, Speak Your Culture: Addressing the hyper-local needs of Malaysian shoppers with voice technology

• The Omnishopper Mindset: Defining omnishoppers and how their psychology differ from traditional shoppers
• From In-Store to Digital: Why social media platforms are increasingly becoming shopping destinations for omnishoppers
• The Growing Role of Social Commerce: Will it completely replace traditional e-commerce or exist as a complementary channel?

• Understanding Partnership Marketing: Foundations of successful collaboration
• Types of Strategic Partnerships: Choosing the right approach for your brand
• Nurturing Long-Term Relationships: Maintaining growth through ongoing partnerships

• Expanding Reach: Leveraging partnerships to break into new markets
• Cultural Alignment: Ensuring shared values for successful long-term partnerships
• Adapting to Change: Evolving Partnership Strategies in a dynamic market