Category: APAC
![[Creative Work] Cathay Pacific Anydoko](https://marketech-apac.com/wp-content/uploads/2026/07/Creative-Work-Cathay-Pacific-Anydoko.webp)
Hong Kong – Cathay Pacific has partnered with creative production company ANYDOKO Studios to launch an 18-minute documentary exploring Asia’s diverse coffee cultures, as the airline continues to expand its content-led travel inspiration strategy. The documentary, now available on Cathay’s...
Sydney, Australia — Quantcast has appointed former Yahoo and oOh!media executive Paul Sigaloff as Vice President of Asia-Pacific (APAC), as the company looks to strengthen its regional presence and launch its new AI-powered advertising solution, Q+. Based in Sydney, Sigaloff will oversee Quantcast’s...
Malaysia – GrowthOps Asia and Standard Chartered Bank (Hong Kong) were announced as the Grand Prix winners at the recently concluded Content Marketing Awards Asia Pacific (CMAA) 2026, taking home top honours in the Agency and Brand of the Year categories, respectively. MARKETECH APAC’s Content...
Singapore — Nearly three in four Gen Z travellers across Asia plan to take between one and six trips each year, signalling a shift in how banks, airlines, and loyalty providers need to design travel rewards as younger consumers increasingly expect seamless and experience-led journeys. Agoda’s 2026 Travel...
![[Campaign] Sunsilk x BABYMONSTER](https://marketech-apac.com/wp-content/uploads/2026/07/Campaign-Sunsilk-x-BABYMONSTER.webp)
Singapore – Unilever’s Sunsilk has teamed up once again with K-pop girl group BABYMONSTER for a new global campaign that shifts the focus from polished performances to the resilience and confidence behind life as an idol. Developed by frank. Singapore, Omnicom’s dedicated Unilever team, the...
![[Departure] Emily Yri](https://marketech-apac.com/wp-content/uploads/2026/07/Departure-Emily-Yri.webp)
Singapore – After helping steer PubMatic’s marketing organisation through a period of rapid expansion, Emily Yri has left the adtech company after nearly seven years. Yri, who most recently served as Vice President of International Marketing, announced her departure in a LinkedIn post, saying she...
Malaysia — INCUBASE Studio has launched GochaGocha, a new smart photo card platform designed to connect fans with officially licensed anime, entertainment, and cultural intellectual properties (IPs) through collectible experiences. Developed by its subsidiary INCUTix, the platform combines premium photo...
![[Partnership] Agoda TTA](https://marketech-apac.com/wp-content/uploads/2026/07/Partnership-Agoda-TTA.webp)
Taipei, Taiwan – Agoda has partnered with the Taiwan Tourism Administration to launch a regional destination marketing campaign aimed at increasing travel to Taiwan from key Asian markets. Running from July to December 2026, the campaign will target travellers in Singapore, Hong Kong, Japan, and South...
![[Appointment] Madelaine Chan HBA](https://marketech-apac.com/wp-content/uploads/2026/07/Appointment-Madelaine-Chan-HBA.webp)
Singapore – Hospitality design firm HBA (Hirsch Bedner Associates) has appointed Madelaine Chan as Principal, Strategic Partnerships, a newly created leadership role aimed at strengthening client engagement and supporting the firm’s integrated global design strategy. The appointment comes as HBA...
![[Campaign] KAO KABUKE](https://marketech-apac.com/wp-content/uploads/2026/07/Campaign-KAO-KABUKE-1.webp)
Tokyo, Japan – Kao Corporation’s makeup brand KATE has launched “KABUKE: Break Convention,” a new international campaign that draws inspiration from the philosophy of Japan’s traditional Kabuki theatre to promote its signature “shadow enhancing makeup” across Asia....
