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Category: APAC

club med appointment leadership esap china
Club Med overhauls APAC leadership, taps Rachael Harding to lead ESAP region
Posted on May 20, 2025
by Aliza Carmona
Singapore – In a bid to sharpen its regional focus and unlock new growth opportunities, Club Med has unveiled a major restructuring of its Asia Pacific operations, including the consolidation of business units and key leadership appointments. As part of its major restructuring, Club Med is consolidating...
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Ogilvy APAC unifies social marketing offerings under Social@Ogilvy banner
Ogilvy APAC unifies social marketing offerings under Social@Ogilvy banner
Posted on May 20, 2025
by Fatima Baduria
Ogilvy APAC has consolidated all its social marketing offerings under the Social@Ogilvy banner, providing a suite of solutions for its clients in the region.
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Carro revitalises iconic ‘No Drama’ ad series in 10th anniversary campaign
Carro revitalises iconic ‘No Drama’ ad series in 10th anniversary campaign
Posted on May 19, 2025
by Fatima Baduria
Online used car platform Carro is reviving its award-winning ad series in its latest campaign for its 10th anniversary.
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shivani pant appointment taboola apac
Taboola ramps up APAC growth, appoints Shivani Pant to key leadership role
Posted on May 19, 2025
by Aliza Carmona
Australia – Taboola has appointed Shivani Pant as regional publisher director for Asia Pacific (APAC), a newly created role aimed at supporting the company’s accelerating expansion and deepening partnerships across the region. In her new role, Pant will be based in Sydney and will lead efforts to align...
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What's NEXT in Marketing: Navigating the ROI illusion--and why the last click lies to you.
What's NEXT in Marketing: Navigating the ROI illusion—and why the last click lies to you
Posted on May 19, 2025
by MARKETECH APAC
Likewise, marketing ROI isn’t the product of one click. It’s collaborative. It’s cumulative. And it deserves to be measured that way.
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benjamin joe appointment meta regional vp
Meta promotes Benjamin Joe to regional VP for Asia Pacific
Posted on May 15, 2025
by Aliza Carmona
Singapore – Meta has appointed longtime executive Benjamin Joe as regional vice president for Asia Pacific, marking a strategic move to accelerate innovation and growth across the diverse region. Joe joined Meta in 2011 and has since held a range of leadership roles across various markets, including...
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Max rolls out immersive, localised campaigns for ‘The Last of Us’ Season 2
Max rolls out immersive, localised campaigns for ‘The Last of Us’ Season 2
Posted on May 15, 2025
by Teddy Cambosa
Through pop-ups at local festivals and shopping malls, high-energy sports event takeovers and viewing parties, Max transformed everyday spaces and activities into immersive experiences across the region. 
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Jordan Khoo named as Quantcast’s vice president for APAC
Jordan Khoo named as Quantcast’s vice president for APAC
Posted on May 14, 2025
by Teddy Cambosa
Under his new remit, Jordan will be responsible for leading Quantcast’s strategy and commercial operations across APAC, from the company’s Singapore office.
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Bannerflow ClubMed case study FI
Content creation on steroids: How Club Med scaled production, maintained brand consistency, and boosted efficiency across 11 markets
Posted on May 14, 2025
by MARKETECH APAC
Producing and scaling paid and owned media creatives often involves inefficiencies, resulting in high costs, suboptimal creative output, and challenges in maintaining brand governance at scale. Time-intensive development, the demand for multiple ad formats, and resource constraints can overwhelm marketing...
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Samsung announces key leadership appointments in APAC to support FAST consumption in region
Samsung announces key leadership appointments in APAC to support FAST consumption in region
Posted on May 13, 2025
by Teddy Cambosa
In her role, she will be reporting to Salek Brodsky, senior vice president and general manager at Samsung TV Plus. Prior to Samsung, Brigitte held roles at Network Ten, Foxtel, HBO and NBCUniversal.
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