Singapore – Integral Ad Science (IAS) has announced the expansion of its existing partnership with global tech company Meta. Through the expanded partnership, IAS will be rolling out its ad measurement tools for Facebook and Instagram Reels.
This now means that Reels advertisers will now have transparency into the performance of their ad campaigns. The adtech company has previously provided advertisers with measurement tools that include viewability and invalid traffic for placements across Facebook and Instagram.
The IAS and Meta partnership first began in 2016.
Yannis Dosios, chief commercial officer at IAS, said, “Facebook and Instagram Reels are enormously popular with advertisers, and based on the success of the existing partnership between Meta and IAS, we are pleased to broaden our work together and provide this deeper level of transparency for Reels ads.”
He added, “With more than 140 billion Reels played daily, smart marketers have already been placing advertisements on Reels and now they have even more measurement insights into which of their ads are being seen and driving results.”
Recently, IAS announced the expansion of its existing partnership with TikTok, which will bring its ‘Total Media Quality’ brand safety and suitability measurement product to advertisers in 23 new markets.
