Category: Marketing
Manila, Philippines – The Creator and Influencer Council of the Philippines (CICP) has issued a strong stance on gambling-related endorsements, stating that they deserve a ‘heightened degree of caution and responsibility’. This stance follows a now-viral Facebook giveaway post by local influencer Ivana...
![[Innovation] Digital payment LRT 2](https://marketech-apac.com/wp-content/uploads/2026/07/Innovation-Digital-payment-LRT-2.webp)
Manila, Philippines – Commuters on Manila’s Light Rail Transit Line 2 (LRT-2) can now tap standard bank cards, mobile wallets, or QR codes directly at turnstiles to pay their fares, following the launch of the country’s first fully unified open-loop transit payment platform. The system integrates...
![[Installation] CHAGEE drinkable masterpieces](https://marketech-apac.com/wp-content/uploads/2026/07/Installation-CHAGEE-drinkable-masterpieces.webp)
Singapore – CHAGEE has teamed up with TBWA\Singapore and Tate to transform tea drinking into an immersive art experience through Drinkable Masterpieces, an installation that reimagines the traditional gallery visit. Created as the latest activation under CHAGEE’s regional Sip A New Classic campaign,...
![[Alliance] 303, Mediahub and Pembleton](https://marketech-apac.com/wp-content/uploads/2026/07/Alliance-303-Mediahub-and-Pembleton.webp)
Australia – Australian integrated agency 303 and sister media agency Mediahub have formed a strategic alliance with Melbourne-based creative agency Pembleton, expanding their national footprint and specialist capabilities while maintaining independent operations. Under the alliance, the three agencies...
Kuala Lumpur, Malaysia — Astro has introduced a new leadership structure as it looks to accelerate its next phase of growth, strengthening its capabilities across commercial strategy, digital growth, marketing, and corporate affairs. The move comes as the company continues its transformation efforts...
![[Partnership] Klook x Korean Tourism](https://marketech-apac.com/wp-content/uploads/2026/07/Partnership-Klook-x-Korean-Tourism.webp)
Seoul, South Korea – Klook has signed a new two-year memorandum of understanding (MoU) with the Korea Tourism Organization (KTO), expanding their collaboration to accelerate digital tourism, promote lesser-known destinations, and develop AI-powered visitor experiences. The renewed partnership will focus...
Kuala Lumpur, Malaysia — Cadbury Dairy Milk Malaysia has transformed a café in Kuala Lumpur into an immersive theatre experience as part of its latest ‘Made To Share’ campaign, bringing everyday acts of generosity to life through live performances. Created in partnership with Ogilvy Malaysia, the activation...
![[Creative Work] Uninfluenced](https://marketech-apac.com/wp-content/uploads/2026/07/Creative-Work-Uninfluenced.webp)
Singapore – Singapore’s Central Narcotics Bureau (CNB) and Ogilvy Singapore have rolled out the second year of their three-year ‘Uninfluenced’ campaign, introducing interactive experiences designed to help youths recognise and challenge conversations that normalise drug abuse. Building...
The event promises a dynamic platform for learning, networking, and elevating customer engagement strategies in one of Southeast Asia's most vibrant markets.
![[Creative Work] Cathay Pacific Anydoko](https://marketech-apac.com/wp-content/uploads/2026/07/Creative-Work-Cathay-Pacific-Anydoko.webp)
Hong Kong – Cathay Pacific has partnered with creative production company ANYDOKO Studios to launch an 18-minute documentary exploring Asia’s diverse coffee cultures, as the airline continues to expand its content-led travel inspiration strategy. The documentary, now available on Cathay’s...
