Category: Marketing
Kuala Lumpur, Malaysia — Pos Malaysia Berhad is supporting the nationwide Visit Malaysia 2026 (VM2026) tourism campaign with the launch of a special commemorative stamp collection designed to showcase the country’s cultural diversity, iconic destinations and national heritage. The campaign-led stamp...
The Philippines is one of the more demanding consumer markets in Southeast Asia for brands trying to compete on customer experience. Smartphone penetration is high, mobile commerce is mature, and shoppers are accustomed to global standards of digital convenience through the platforms and apps they...
![[Campaign] Mama Manuals x IKEA](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Mama-Manuals-x-IKEA.jpg)
Manila, Philippines – IKEA Philippines is reminding families that moms make everyday life look a little too easy. The home furnishings retailer has launched “Mama Manuals”, a campaign designed to help dads and kids take on the daily household responsibilities that moms often manage behind the scenes. ...
![[Activation] Disney x Gardens by the Bay](https://marketech-apac.com/wp-content/uploads/2026/06/Activation-Disney-x-Gardens-by-the-Bay.jpg)
Singapore – Gardens by the Bay has officially unveiled the second edition of Disney Garden of Wonder, transforming Floral Fantasy into an enchanting botanical dreamscape inspired by some of Disney and Pixar’s most beloved stories. Running from 8 June 2026 to 14 March 2027, the immersive showcase features...
Jakarta, Indonesia — Moonfolks is doubling down on its shopper and experiential marketing capabilities by naming marketing veteran Mahendro Sasonko as the new General Manager of Moonfolks Shopex to accelerate growth in its fastest-expanding business units. Launched in 2022, Moonfolks Shopex has become...
USA – Accenture has agreed to acquire Whalar, a creator and social agency from Whalar Group, marking a major expansion of its Accenture Song business into the global creator economy. Under the deal, Whalar will be integrated into Accenture Song, adding scaled creator and influencer capabilities to its...
![[Partnership] M&S Franchise Deal](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-MS-Franchise-Deal.jpg)
Manila, Philippines – British retailer Marks & Spencer is officially returning to the Philippines through a new franchise partnership with Indonesian retail giant PT Mitra Adiperkasa Tbk (MAP), marking a fresh chapter for the brand’s Southeast Asia growth strategy. The new agreement will see MAP...
Japan – VaynerMedia has appointed Yousuke Ozawa as Executive Creative Director, Nahoko Yokota as Strategy Director, and Chiori Suzuki as Account Director, expanding its leadership bench amid growing demand for social-first marketing in Japan. The appointments strengthen the agency’s senior team...
Melbourne, Australia – Zeller is putting the spotlight on the business of hospitality with the launch of ‘No Reservations,’ a new content-led campaign designed to help aspiring venue owners navigate the realities of running a successful hospitality business. Developed by Zeller’s in-house creative...
![[Experience] Pokémon Day-To-Night Adventure](https://marketech-apac.com/wp-content/uploads/2026/06/Experience-Pokemon-Day-To-Night-Adventure.jpg)
Singapore – Singapore Cable Car is expanding its Pokémon Day-to-Night Adventure with nine new themed cabins inspired by starter Pokémon from every region, turning the attraction into a larger-scale immersive experience ahead of the June school holidays. Running from 30 May 2026 to 21 January 2027, the...
