Top Story: Jaslin Goh on boosting foodpanda’s q-commerce marketing capabilities as VP of marketing

Singapore – After serving as the chief marketing officer of HSBC’s PayMe for three years, Jaslin Goh announced her transition into a new industry as she was appointed as the new vice president of marketing at foodpanda. The move, which officially took effect in March this year, saw her heading...

Top Story: Behind the scenes of STB’s global OOH campaign with BBH Singapore, The Shophouse @ Publicis

As part of Singapore’s continued roll-out of its “Made in Singapore” global tourism campaign, the Singapore Tourism Board (STB) has tapped BBH Singapore and The Shophouse @ Publicis to launch a global outdoor advertising campaign that focused on highlighting some of the country’s unique and multifaceted offerings and provides a...

Google delays third-party cookie deprecation–again: here’s what APAC industry leaders are saying

Singapore – The phase-out of third-party cookies by Google is hitting yet another roadblock, as the tech giant announced that the move will most likely be delayed until early 2025. This is the latest cookie deprecation delay from Google, with the phase-out initially intended to roll out back in 2022....

MARKETECH APAC kicks off ‘E-Commerce Marketing Series’ in Malaysia, sparking discussion on the future of e-commerce

Kuala Lumpur, Malaysia – The dynamic e-commerce landscape is marked by remarkable expansion, creativity, and change. As it continues to evolve quickly, the need for continuous learning and collaboration becomes increasingly vital for enterprises to remain relevant and prosper in the current economy. With Malaysia standing as the heart of...

TBWA\Media Arts Lab Singapore on connecting through comedy for Apple’s Hari Raya campaign in MY

Kuala Lumpur, Malaysia – As Malaysia basked in the joyous celebration of Hari Raya, Apple has launched its latest campaign focusing on the innovative Face ID technology of the iPhone 15. Set against the backdrop of familial gatherings during this joyous occasion, the campaign humorously addresses the age-old dynamics of...

Top Story: Coca-Cola on portraying festive magic, personal bonding moments in Lunar New Year campaign

As part of the many Lunar New Year celebration campaigns in the region, Coca-Cola had launched a multi-faceted campaign, which includes a fiery redesign of its iconic soft drinks packaging, AR filters on social media, as well as a music video with MediaCorp personality Hazelle Teo to showcase celebrating the...

Top marketing leaders in APAC join first line up of jury panel for MARKETECH APAC’s Marketing Technology Awards 2024

Singapore – Marketing Technology Awards, MARKETECH APAC’s latest initiative to recognise the groundbreaking achievements in marketing technology within the region, has officially unveiled the first roster of its official jury panel for its upcoming awards ceremony. Composed of a wide variety of seasoned and leading marketing professionals in the Asia-Pacific...

Chat platforms are the next step in omnichannel marketing: how can marketers utilise them effectively?

As customers increasingly rely on in-person and various online channels when making purchases, marketers need to adopt an omnichannel approach to provide a seamless and integrated customer experience across all touchpoints. An essential component of omnichannel marketing is the implementation of chat platforms as a lead generation tool. By facilitating...

MARKETECH APAC teams up with Adobe to bring complimentary workshop on generative AI to Malaysia

Malaysia – As businesses increasingly invest in cutting-edge technologies to secure a competitive edge, generative AI emerges as a frontrunner, offering dynamic content generation, task automation, and creative empowerment. However, with its immense creative potential, how can companies best harness this technology to maintain a leading position in the digital...

Milestones: Bluebird’s Mediko Azwar on driving sustainable progress and leading with purpose

Marketing today extends far beyond mere promotion; it has become a catalyst for transformative change, shaping actions that resonate beyond business realms to impact lives and the environment. Marketers are now recognising that they have the power to not only drive profitability but also push for initiatives that leave a...