Optimizely boosts DXP with launch of ‘Data Core Service’

Shaina Teope | Sep 23, 2021-9

Data core service, which unifies data across Optimizely's suite of products, will be providing deeper analytics to companies.

Emplifi acquires live stream vid platform Go Instore, offers improved in-store experiences online

Jean Cabico | Sep 23, 2021-9

Go Instore enables video-powered retail by connecting online customers with in-store product experts using immersive HD live video.

SLIK unveils new GM, senior hires to helm creative, production

Shaina Teope | Sep 23, 2021-9

Aussie independent creative agency SLIK's new appointments to take the lead across management, creative, and production.

Top PH e-wallet GCash launches first-of-its-kind online shopping insurance

Shaina Teope | Sep 23, 2021-9

GCash's new insurance integration an answer to the surge in online shopping behavior.

Former Colenso BBDO CCO Levi Slavin joins Howatson+Company as new CCO

Jean Cabico | Sep 23, 2021-9

Howatson+Company's appointment of Levi Slavin as the new chief creative officer will commence officially in January 2022.

This is how Gen Zs use Twitter

Shaina Teope | Sep 22, 2021-9

The Gen Z audience is using Twitter to engage in their different passion points such as gaming and tech, food, beauty, and music.

ASCI’s latest service aids brands in determining potential ad violations

Teddy Cambosa | Sep 22, 2021-9

'Advertising Services' by ASCI targets to create a more safer and step-by-step approach in dealing with potential ad violations.

Mountain Dew PH’s new campaign lets consumers turn themselves into memes

Jean Cabico | Sep 22, 2021-9

The three prior films highlight a comic parody that claims—literally and figuratively—everything is “cooler with Ice”.

SmartOSC, Antsomi partner to offer omnichannel retail solution

Shaina Teope | Sep 22, 2021-9

Digital commerce agency SmartOSC and martech Antsomi's new partnership is set to deliver an omnichannel retail solution for both of their clients.

Xerox promotes Deena LaMarque Piquion as CMO

Teddy Cambosa | Sep 22, 2021-9

Prior to her new position as chief marketing officer, Piquion served as Xerox's SVP and GM of the company at Latin America.

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