Braze joins as Gold Sponsor for “What’s NEXT 2024” conference in PH; to spearhead discussion on AI-driven customer engagement

Philippines – As MARKETECH APAC’s What’s NEXT conference returns to the Philippines, we are proud to announce that Braze has joined us as a Gold Sponsor and will be kicking off the discussion on how AI can help revolutionise customer engagement. The company enables marketers to unleash their creativity through...

Adobe leads discussion on role of GenAI in marketing; joins as platinum sponsor for “What’s NEXT 2024 Marketing” conferences in SG, PH

Singapore – Adobe is proud to announce its participation as platinum sponsor for MARKETECH APAC’s “What’s NEXT 2024: Marketing in Singapore” and “What’s NEXT 2024: Marketing in the Philippines”.  The company’s vast product portfolio across Adobe Creative Cloud, Adobe Document Cloud and Adobe Experience Cloud gives millions of customers—from individual...

MARKETECH APAC’s first in-person conference in SG details what’s next for marketing–from AI to customer engagement

Singapore – With 2024 well underway, marketing and advertising pioneers eagerly anticipate the next wave of opportunities and obstacles shaping their industries. Navigating through many emerging marketing trends, accelerated by shifts in consumer behaviours and evolving industry perspectives, remains at the forefront of their strategic endeavours. As a response to...

From AI to data-driven marketing strategies: here’s what marketing leaders say is next for marketing in APAC this 2024

With 2024 now in its early full swing, the contours of the marketing landscape in Asia-Pacific are being reshaped by a confluence of factors ranging from emerging technologies to shifting consumer behaviours and evolving regulatory frameworks. In this era of digital acceleration and heightened connectivity, the very fabric of marketing...

Braze joins as Gold Sponsor for “What’s NEXT 2024” conference in SG; to kick off discussion on transforming customer engagement with AI

Singapore – As MARKETECH APAC brings its What’s NEXT series to Singapore, we are proud to announce that Braze has joined us as a Gold Sponsor for this conference and will be leading the discussion on how AI can help revolutionise customer engagement.The company empowers marketers to tap into their...

Top Story: How Quantcast’s SG office appointments indicate company’s strengthened commitment to serve APAC clients

As part of the company’s continued commitment to serve clients in the Asia-Pacific region, global adtech company Quantcast has recently announced new appointments for its Singapore office. They included Lavin Vaswani as commercial director for Asia; Jayaram Gopinath Nagaraj as group agency lead for Asia; and Joyce Seah as head...

SleekFlow leads the discussion on enhancing omnichannel CX as Gold Sponsor at “What’s NEXT 2024: Marketing in Singapore”

Singapore – SleekFlow is proud to announce its participation as a Gold Sponsor in MARKETECH APAC’s “What’s NEXT 2024: Marketing in Singapore” conference. The company will take the lead in driving the conversation on improving omnichannel customer experiences for enterprises.  SleekFlow offers an AI-powered Omnichannel Conversation Suite that enables a...

Milestones: Moving Walls’ Srikanth Ramachandran on uniting media and technology for a better world

As the digital landscape continues to evolve, so too does the potential for technology to be a force for good. Through a blend of entrepreneurial spirit and social responsibility, advertising is now a platform to create meaningful connections and drive positive change in the world.  For MARKETECH APAC’s latest Milestone...

Agency Leadership Decoded: Maverick Indonesia’s Ong Hock Chuan on leading an agency with purpose

When it comes to leading a strategic communications company, many might think that the ones at the helm tend to implement a convoluted formula for success, or a complex strategy to ensure effectiveness, but sometimes that isn’t usually the case, especially for Maverick Indonesia, one of Indonesia’s most prominent public...

What’s NEXT Interview: GroupM Nexus’ Kathryn Domingo on the outlook of TV advertising in the Philippines

Despite streaming services becoming increasingly popular across Southeast Asia, including the Philippines, it is worth noting that television–both linear and connected–is still prevalent across the region’s households. However, we have seen in recent weeks how many media outlets are struggling to keep up with their operations due to a lack...