Category: Featured
![[Original Feature] Squeezing the algorithm](https://marketech-apac.com/wp-content/uploads/2026/06/Original-Feature-Squeezing-the-algorithm.jpg)
If you walked into a Manila supermarket this week expecting to just buy some fruit, you were probably met with a handwritten sign introducing you to “Sharmaine the Orange” and “Melanie the Avocado.” No, the grocery clerks have not lost their minds. Or rather, they have, but only...
Malaysia – MARKETECH APAC has officially announced the finalists for the inaugural Content Marketing Awards Asia Pacific (CMAA) 2026, highlighting standout campaigns, brands, agencies, and individuals shaping the future of content-led storytelling across the region. Positioned as a celebration of dynamic...
For Tu Thai, one of the most significant milestones of her tenure was creating a cohesive brand architecture that could unite every aspect of Techcombank's business under a single vision.
Every consumer has faced that moment in a grocery aisle, debating whether to choose Brand X or Brand Y. While it may seem like a simple decision, it often masks a deeper complexity—sometimes, both brands are owned by the same corporation. Yet, this reality doesn’t diminish the significance of that split-second...
Thailand – MARKETECH APAC has unveiled the initial line-up of the jury panel for the NEXT Awards Thailand 2026, marking the inaugural launch of the awards programme in the Thai market. The panel brings together a cross-section of senior marketing, brand, and customer experience leaders tasked with evaluating...
Danielle said that when they partner with artists like Laufey, their focus is always on creating experiences that feel authentic and meaningful for fans – enabling them to experience Laufey’s story–in this instance–her journey, and beliefs in ways that only Visa can do.
The campaign was done alongside Kaki Sosial, the dedicated social content studio of Ballsy Group.
Manila, Philippines – Capturing beauty in the digital age, HONOR Philippines recently partnered with the Miss Universe Philippines organisation, bringing the pageant’s digital community to a more dynamic and technologically advanced landscape. Speaking on how the partnership started, HONOR PH’s Brand...
The conversation examined how brands can maintain consistent messaging while navigating fragmented channels and highlighted the placements, creative formats, and micro-moments that are driving meaningful reach and conversion in 2026.
Manila, Philippines – Comparison is often called the thief of joy, but in the world of Philippine advertising, it’s currently the king of engagement. A new wave of trendjacking has effectively flipped the script on generational divides, erasing the typical “us vs. them” friction and replacing...
