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McCann Shanghai appointed by Centrum to handle strategic, creative comms in China

Teddy Cambosa | May 29, 2023-9

To celebrate their 30th anniversary in China, Centrum plans to upgrade their brand image, as well as establish and strengthen its reputation as a daily health empowerment brand for Chinese consumers.  

Icon Agency’s Joanne Painter appointed to FCF’s PR Trust Board of Trustees

Shaina Teope | May 29, 2023-9

Painter’s appointment to the Board marks the first Australian PR industry leader to join the US-based global Foundation. 

Google teams up with Enterprise Singapore, SGTech to offer 15,000 scholarships to 300 SMEs

Teddy Cambosa | May 26, 2023-9

The GCC scholarships will provide SMEs with free access to flexible online training programmes to upskill in areas such as digital marketing, e-commerce, data analytics, IT support, and more.

Dentsu Creative India bags mandate of Aditya Birla Capital to be its lead brand comms agency

Shaina Teope | May 26, 2023-9

As per the mandate, Dentsu Creative India will be managing the creative services for ABC - the corporate brand - and five of its subsidiaries.

Tim Hortons continues Indian expansion with new Mumbai shops

Teddy Cambosa | May 26, 2023-9

Tim Hortons launched in India in 2022 as part of an exclusive agreement with a joint venture entity owned by Apparel Group and Gateway Partners called Apparel Gateway Café India, the master franchisee of the Tim Hortons brand in India.

Programmatic DOOH solutions Lemma appoints Ryan Pestano as chief product officer

Shaina Teope | May 26, 2023-9

Pestano will assume responsibility for overseeing the complete portfolio of products and platforms offered by Lemma.

Ad industry body 4As in Malaysia to hold one-day masterclass on consumer insights

Shaina Teope | May 25, 2023-9

‘4As Consumer Insights Workshop’ is intended to provide account planners, account managers, and creatives with key skills in three areas.

Hyatt’s Alila explores getaways through sensory soundscapes in newest APAC campaign

Teddy Cambosa | May 25, 2023-9

The campaign, created by BBDO Singapore and Bali-based production house AVB Media Asia, starts with a film that looks to the world of ASMR to depict these getaways, capturing macro shots of Alila properties that merge a therapeutic trinity of sight, sound and touch. 

Sprinklr adds new generative AI feature to current CX offering

Teddy Cambosa | May 25, 2023-9

The new feature aims to facilitate content creation, improved feedback and assistance, and identification of insights and subsequent actions – all while being committed to enterprise-level governance, security, and data privacy.

Azerion appoints ex-EssenceMediacom Caitlin Huskins as commercial director

Shaina Teope | May 25, 2023-9

With more than 13 years of experience in the digital advertising industry, Huskins has held several senior leadership roles across the agency landscape.

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