Category: Featured
Manila, Philippines – The Creator and Influencer Council of the Philippines (CICP) has issued a strong stance on gambling-related endorsements, stating that they deserve a ‘heightened degree of caution and responsibility’. This stance follows a now-viral Facebook giveaway post by local influencer Ivana...
The event promises a dynamic platform for learning, networking, and elevating customer engagement strategies in one of Southeast Asia's most vibrant markets.
As marketers race to deliver increasingly personalised experiences, the pressure to scale without sacrificing authenticity has become one of the industry’s biggest balancing acts. Nowhere is that challenge more pronounced than in education. Unlike transactional purchases, choosing a school is deeply...
Digital Experience Asia: Philippines 2026 aims to inspire attendees to create actionable strategies, foster collaboration, and equip them to lead the next era of customer engagement.
Malaysia – GrowthOps Asia and Standard Chartered Bank (Hong Kong) were announced as the Grand Prix winners at the recently concluded Content Marketing Awards Asia Pacific (CMAA) 2026, taking home top honours in the Agency and Brand of the Year categories, respectively. MARKETECH APAC’s Content...
Movie marketing has evolved well beyond the traditional trailer-to-ticket advertising. Today, brands aren’t simply promoting films—they’re becoming part of the stories themselves. Whether through retail activations, themed dining experiences or immersive travel campaigns, entertainment intellectual...
Building brand awareness has long been one of marketing’s biggest priorities, but in today’s attention economy, awareness alone is becoming increasingly difficult to sustain. With consumers constantly scrolling through endless streams of content, the challenge is no longer getting noticed at once, but...
Malaysia – Malaysia’s marketing landscape is at an inflection point. With AI accelerating the pace of campaign planning and execution, consumers raising the bar on brand relevance and transparency, and a digitally connected, culturally diverse population demanding experiences that feel both personalised...
Indonesia – Indonesia’s digital economy continues to grow rapidly, driven by mobile-first consumers, social-led discovery, and the rise of creator-driven commerce. As content, community, and transactions converge within platforms, marketers are shifting from linear funnels to always-on, adaptive strategies...
Manila, Philippines – After over five years with 2GO Group Inc., the country’s leading transportation and logistics solutions provider, Blessie Cruz has confirmed she is transitioning from her role as Business Unit Head for Retail. In an exclusive interview with MARKETECH APAC, Cruz reflected on her...
