Category: Featured
Malaysia – Malaysia’s marketing landscape is at an inflection point. With AI accelerating the pace of campaign planning and execution, consumers raising the bar on brand relevance and transparency, and a digitally connected, culturally diverse population demanding experiences that feel both personalised...
Indonesia – Indonesia’s digital economy continues to grow rapidly, driven by mobile-first consumers, social-led discovery, and the rise of creator-driven commerce. As content, community, and transactions converge within platforms, marketers are shifting from linear funnels to always-on, adaptive strategies...
Manila, Philippines – After over five years with 2GO Group Inc., the country’s leading transportation and logistics solutions provider, Blessie Cruz has confirmed she is transitioning from her role as Business Unit Head for Retail. In an exclusive interview with MARKETECH APAC, Cruz reflected on her...
Singapore – MARKETECH APAC has officially unveiled the finalists for the inaugural Advertising Awards Asia Pacific (AAA 2026), recognising standout campaigns, brands, agencies, and tech providers redefining the boundaries of advertising excellence across the region. The AAA 2026 programme celebrates...
Rather than waiting for the industry to self-correct, several agencies have built internal processes designed to reduce their exposure before payment delays become a crisis.
Part of the broader NEXT Awards Series, the NEXT Awards Malaysia 2026 continues to champion marketing innovation, creativity, and effectiveness, recognising the people, teams, and ideas driving the industry forward.
According to the agency, the decision to launch under the Golin Ketchum name was made to reflect the histories and reputations of both organisations.
![[Rebrand] DDB Group Philippines Rebrands as GGC Group Asia](https://marketech-apac.com/wp-content/uploads/2026/06/Rebrand-DDB-Group-Philippines-Rebrands-as-GGC-Group-Asia.jpg)
Manila, Philippines – Formerly known as DDB Group Philippines, the advertising and marketing communications group has rebranded as GGC Group Asia, marking its transition into an independent regional network following the global retirement of the DDB brand. The move comes after Omnicom Group announced...
‘Retail & E-Commerce Innovation Summit’ launches 2nd edition in PH, announces initial speaker lineup
The event, happening on 10 September 2026 at Shangri-La The Fort, Manila, offers a sophisticated mix of high-level strategy and practical insights—from dynamic panels to high-impact keynotes.
![[Original Feature] Squeezing the algorithm](https://marketech-apac.com/wp-content/uploads/2026/06/Original-Feature-Squeezing-the-algorithm.jpg)
If you walked into a Manila supermarket this week expecting to just buy some fruit, you were probably met with a handwritten sign introducing you to “Sharmaine the Orange” and “Melanie the Avocado.” No, the grocery clerks have not lost their minds. Or rather, they have, but only...
