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Category: Featured

WN Interview Omnichat Final
What’s NEXT: Omnichat’s Alan Chan on reshaping conversational commerce with AI-powered customer journeys
Posted on July 2, 2025
by Aliza Carmona
Conversational commerce has evolved from a niche concept to a central pillar of digital retail, redefining how brands engage, convert, and retain customers in Asia’s increasingly mobile-first markets. Enabled by advancements in generative AI and the growing use of messaging platforms like WhatsApp, LINE,...
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Agency Leadership Decoded: Eunice Tan on fostering a culture of innovation, creativity at TSLA
Agency Leadership Decoded: Eunice Tan on fostering a culture of innovation, creativity at TSLA
Posted on June 26, 2025
by Fatima Baduria
In MARKETECH APAC’s latest Agency Leadership Decoded, Eunice Tan, group CEO at TSLA, shares how she leads with an approach that blends creativity and innovation, turning it into a culture.
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Cannes Lions 2025: Here’s every award-winning campaign from Asia-Pacific
Cannes Lions 2025: Here’s every award-winning campaign from Asia-Pacific
Posted on June 21, 2025
by Teddy Cambosa
In total, APAC is bringing a total of 118 Lions back home, a significant increase from 93 from Cannes Lions 2024, but still falling short of Cannes Lions 2023’s 123. India brought the most Lions home at 32, followed by Australia (28), New Zealand (18), Japan (13), and Singapore (12).
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Agency Leadership Decoded: UM Malaysia’s Sue-Anne Lim on rewriting advertising rules with heart and breakthrough thinking
Agency Leadership Decoded: UM Malaysia’s Sue-Anne Lim on rewriting advertising rules with heart and breakthrough thinking
Posted on June 19, 2025
by Teddy Cambosa
Lim’s approach to leadership isn’t just tactical—it’s deeply philosophical. She describes authenticity as the foundation of her leadership style, especially in high-pressure environments like media and advertising.
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David Ko (RFI Asia)
Agency Leadership Decoded: RFI Asia’s David Ko on future-proofing agency value  through mentorship, innovation, and AI readiness
Posted on June 16, 2025
by Aliza Carmona
In Asia’s fast-evolving communications landscape, there’s no single formula for agency leadership. What’s needed is a rare blend of adaptability, optimism, and entrepreneurial drive—qualities that help leaders thrive amid shifting market dynamics and rising client expectations. For David Ko, managing...
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Omnichannel reimagined: SleekFlow empowers brands with free ‘AI-volution: Spark, Engage, Convert’ workshop
Omnichannel reimagined: SleekFlow empowers brands with free ‘AI-volution: Spark, Engage, Convert’ workshop
Posted on June 11, 2025
by Fatima Baduria
‘AI-volution: Spark, Engage, Convert’ workshop is heading straight to the hub of innovation to dive into AI and omnichannel strategies for customer engagement.
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Joo Hwan Kim (Cheil Indonesia)
Agency Leadership Decoded: Cheil Indonesia’s Joo Hwan Kim on creating connected experiences through cultural insight and integrated capabilities
Posted on June 11, 2025
by Aliza Carmona
Creating brand impact in Indonesia isn’t just about being bold—it’s about being in sync. Sync with shifting cultural signals, digital behaviours, and the pace at which new expectations emerge. Cheil Indonesia operates at this intersection. With an integrated model built on data, creativity, and technology,...
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Think global, speak local: Latest webinar to delve into strategies for regional communication success
Posted on May 30, 2025
by Teddy Cambosa
Done in partnership with Sinch, a communications platform as a service company, this webinar also aims to explore strategies to maximise engagement, boost response rates, and optimise the customer experience in this dynamic, mobile-first region.
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What’s NEXT: SleekFlow’s Asnawi Jufrie on how AI-powered customer engagement strategies improve personalisation
What’s NEXT: SleekFlow’s Asnawi Jufrie on how AI-powered customer engagement strategies improve personalisation
Posted on May 28, 2025
by Teddy Cambosa
In an era where customer expectations constantly evolve, AI is no longer optional—it’s necessary to stay relevant and build lasting relationships.
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Navigating a fragmented retail landscape: how the Etaily-GroupM partnership aims to boost omnichannel scalability for marketers
Navigating a fragmented retail landscape: how the Etaily-GroupM partnership aims to boost omnichannel scalability for marketers
Posted on May 27, 2025
by Teddy Cambosa
The Etaily-GroupM partnership is designed to address one of the most pressing challenges faced by marketers today: maintaining brand consistency in a highly fragmented and fast-evolving retail landscape.
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