Malaysia Aviation Group, Tourism Malaysia ink three-year partnership to promote tourism initiatives

Kuala Lumpur, Malaysia – The Malaysia Aviation Group Bhd (MAG) has signed a memorandum of understanding (MoU) with Tourism Malaysia to form a three-year cooperation aimed at increasing the country's visitor arrival targets. The memorandum of understanding will open the door for the creation and implementation of a three-year partnership...

Rohan Mahajan named as new chief operating officer of media services at OMG Indonesia

Jakarta, Indonesia – Omnicom Media Group (OMG) in Indonesia has promoted Rohan Mahajan, managing partner at PHD Indonesia, to chief operating officer - media services. In his new position, he will lead a team of 300 professionals from OMD, PHD, Transact, and Annalect. Mahajan will continue to report to Rajat...

Yahoo to lay off journalists, social media executives in Singapore

Singapore – Global media and technology company Yahoo in Singapore is reportedly laying off all of journalists and social media executives, according to a recent report from The Edge Singapore. In total, 17 staff members will be leaving the company's digital news publication arm by May 7. According to staff familiar...

8 in 10 Singaporean businesses have evolved significantly in the past 4 years amidst emerging trends: report

Singapore – 8 in 10 companies in Singapore are transforming their business models in response to global megatrends such as generative AI and changing customer expectations, according to a report by customer platform HubSpot.With this in mind, HubSpot’s research stated that a significant majority (81%) of Singaporean businesses said that...

OpenMinds launches new digital solutions, announced leadership appointments in Malaysia

Kuala Lumpur, Malaysia – OpenMinds Group, a Southeast Asian martech company, has launched its new digital solutions and performance brand, OpenMinds Digital, in Malaysia. OpenMinds Digital, led by Michelle Phang and May Lee, is dedicated to providing digital transformation consulting services in Malaysia. By providing consulting and digital marketing services,...

Jaren Loy on spearheading FairPrice Group’s retail media endeavours and how marketers should navigate it

Singapore – Jaren Loy, currently the head of digital growth (grocery) at FairPrice Group, has announced that he will be undertaking new duties in his current role at the company, more specifically focusing on the company’s retail media strategies. In an exclusive conversation with MARKETECH APAC, Loy noted that he...

Havas Red PH launches SWAY, to focus on subculture-centric influencer marketing

Manila, Philippines – Havas Red Philippines, the PR arm of Havas Ortega Group, has unveiled SWAY, an influencer marketing arm focusing on influencers and their subcultures. SWAY by Havas Red delves deeply into the intricacies of subcultures, acknowledging their pivotal role in modern marketing strategies. In contrast to conventional approaches...

Philippine Commission on Women’s latest campaign a stark reminder to fight child exploitation online

Manila, Philippines – The Philippine Commission on Women (PCW) has launched a new campaign alongside DDB Group Philippines in order to combat online sexual exploitation of children (OSAEC) in the Philippines, as well as raising awareness and encouraging action across digital platforms. https://youtu.be/yFVWdP1z8CQ At the centre of this campaign are...

Petron Malaysia’s tear-jerking Raya film sheds light on family struggles after divorce

Kuala Lumpur, Malaysia – Petron Malaysia has partnered with Ogilvy Malaysia for an emotionally-charged Petron Raya Festive film that depicts the realities of a divorced family and finding harmony in differences. Petron’s Raya film centres on a poignant narrative of a single father and his daughter, both navigating their way...

Southeast Asians count among the world’s most active gamers and social media users: report

Singapore – Southeast Asians are more active on social media than their global counterparts, and are now the world’s most active gamers, according to a report by creative agency We Are Social and social and media intelligence firm Meltwater. According to the report, social media users in Southeast Asia are...