Category: Southeast Asia
‘AI-volution: Spark, Engage, Convert’ workshop is heading straight to the hub of innovation to dive into AI and omnichannel strategies for customer engagement.
Featuring the real stories of its employees, Security Bank's ‘#YouMatter’ video series showcases how employees feel valued and empowered to achieve growth in their careers.
Havaianas Philippines is emphasising the comfort provided by flip-flops through the release of a new digital content with advertising agency GIGIL.
Creating brand impact in Indonesia isn’t just about being bold—it’s about being in sync. Sync with shifting cultural signals, digital behaviours, and the pace at which new expectations emerge. Cheil Indonesia operates at this intersection. With an integrated model built on data, creativity, and technology,...
In MARKETECH APAC’s latest Agency Leadership Decoded, Paolo Broma, chief marketing officer at TBWA\SMP, reveals how the agency maintains its relevance through its relentless commitment to openness to new concepts.
The campaign, titled “6.6 Super Wow Sale,” was born from the insight that Southeast Asian shoppers thrive on discovering the best value - and are quick to compare deals across platforms.
These initiatives will showcase Malaysia’s cultural heritage, scenic landscapes, vibrant cities, and renowned cuisine through Agoda’s online channels and social media platforms.
Communications consultancy Vero has appointed Joana Marie Demore as senior influencer relations specialist.
Singaporeans are planning to embark on more trips in 2025, with a significant portion planning multiple holidays, according to a survey by research company YouGov for fintech company Revolut.
It requires paid services to submit content lists for classification, with the MTRCB allowed to order reclassifications if needed.
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