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Category: Southeast Asia

M+C Saatchi Group Malaysia unveils rebrand, cultural power framework
M+C Saatchi Group Malaysia unveils rebrand, cultural power framework
Posted on May 20, 2025
by Teddy Cambosa
‘Cultural Power’ is the advantage M+C Saatchi Group creates by leveraging a three-part approach.
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3Particle launches Malaysia’s first virtual production research and innovation centre
3Particle launches Malaysia’s first virtual production research and innovation centre
Posted on May 20, 2025
by Teddy Cambosa
Building on its strong foundation and track record in both local and international projects, XyperReal Stage now emerges as a premier virtual production research and innovation centre in Malaysia. 
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LePub Singapore names Penny Sadlier as managing director; strengthens creative department with appointments
LePub Singapore names Penny Sadlier as managing director; strengthens creative department with appointments
Posted on May 20, 2025
by Fatima Baduria
Creative agency LePub Singapore has appointed Penny Sadlier as its new managing director to strengthen its leadership capabilities.
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Rohan Mahajan (OMG Indonesia)
Agency Leadership Decoded: OMG Indonesia’s Rohan Mahajan on scaling local relevance through talent, tech, and cultural fluency
Posted on May 19, 2025
by Aliza Carmona
In Indonesia’s high-stakes marketing arena, agility isn’t optional—it’s everything. From navigating hyperlocal nuances to staying ahead of digital shifts, brands need more than just media buying—they need partners who can decode complexity and deliver results with speed and purpose. Omnicom Media Group...
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Circles.Life offers free access to OpenAI-powered tools for subscribers
Circles.Life offers free access to OpenAI-powered tools for subscribers
Posted on May 19, 2025
by Fatima Baduria
Digital telco Circles.Life is providing its subscribers free access to CirclesAI, a tool powered by OpenAI’s latest models.
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From ‘survival’ mindset to joining social causes: Here’s how brands can tap the mindset of Filipino Gen Z ‘prosumers’
From ‘survival’ mindset to joining social causes: Here’s how brands can tap the mindset of Filipino Gen Z ‘prosumers’
Posted on May 19, 2025
by Teddy Cambosa
In HAVAS Ortega’s latest report It’s a Gen-Z World and You’re All Just Living in It, it highlighted how the younger ‘prosumers’ of today are shaping culture, challenging norms, and setting the stage for a future where authenticity, purpose, and innovation define what truly matters. 
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Stagwell names Connie Chan as chief growth officer for APAC
Stagwell names Connie Chan as chief growth officer for APAC
Posted on May 19, 2025
by Fatima Baduria
Global marketing network Stagwell has appointed Connie Chan its new chief growth officer for Asia-Pacific (APAC).
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STB, BIGHIT MUSIC spotlights iconic Singapore landmarks in BTS Jin’s music video
STB, BIGHIT MUSIC spotlights iconic Singapore landmarks in BTS Jin’s music video
Posted on May 16, 2025
by Fatima Baduria
Singapore Tourism Board (STB) has teamed up with record label BIGHIT MUSIC for BTS Jin’s music video.
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R&E PH Pre-Event Article
MARKETECH APAC, UpTech Media unveils ‘Retail & E-Commerce Innovation Marketing & Tech Summit 2025’ in Manila, featuring PH industry leaders
Posted on May 16, 2025
by Aliza Carmona
Philippines – The Philippines is rapidly emerging as a pivotal force in Southeast Asia’s digital economy, with its retail and e-commerce sectors undergoing significant transformation. Consumers are increasingly seeking personalised experiences, seamless payment options, and omnichannel convenience....
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Giant Havaianas slippers call for more urban green spaces in latest campaign via GIGIL
Giant Havaianas slippers call for more urban green spaces in latest campaign via GIGIL
Posted on May 16, 2025
by Fatima Baduria
Footwear brand Havaianas has dropped a giant slipper in a satellite image for its latest campaign in collaboration with advertising agency GIGIL.
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