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2022 Global Customer Engagement Review

Global

Surbhi Agarwal appointed as yellow.ai’s SVP of global marketing

Teddy Cambosa | May 27, 2022-35

Surbhi Agarwal will be managing all of the marketing initiatives for Yellow.ai across geographies globally.

Hootsuite announces integration with TikTok

Teddy Cambosa | May 27, 2022-35

Hootsuite will be helping its customers become creatively courageous on TikTok by launching a full suite of educational resources.

Victoria’s Secret & Co. unveils new curated digital platform VS&Co-Lab

Christian Calma | May 27, 2022-35

Ohio, USA – Victoria’s Secret & Co. has announced the launching VS&Co-Lab, an inclusive shopping experience for all customers. This curated digital platform connects the modern consumer with unique brands,...Read More

Audible names Wavemaker as agency of record for paid media

Teddy Cambosa | May 26, 2022-35

Wavemaker will handle Audible’s paid media across its 10 markets namely US, Canada, UK, Spain, France, Italy, Germany, India, Japan, and Australia.

Hivestack, Yahoo announce strategic tie-up for global DOOH efforts

Carlo Sarabia | May 26, 2022-35

The partnership will connect their industry-leading technologies, and enable programmatic DOOH cross-channel media campaigns on a worldwide scale.

WooCommerce unveils new extension ‘TikTok for WooCommerce’

Christian Calma | May 26, 2022-35

WooCommerce' new extension allows merchants to sync their catalogue to TikTok and promote their products via ads to its one billion active global users.

Toys”R”Us latest marketing campaign takes mascot Geoffrey on a world tour

Christian Calma | May 26, 2022-35

The latest campaign will serve as the cornerstone in a series of several global brand initiatives and the formation of the Toys"R"Us Kids World Council which will launch in 2023.

PubMatic launches integrated platform ‘Connect’ to streamline data activation on the Sell-Side

Andrea Galvan | May 25, 2022-35

Connect unites a portfolio of addressability solutions that PubMatic has developed over the past few years into a single platform.

Data marketing platform Octane AI announces new C-Suite

Andrea Galvan | May 24, 2022-35

Both strategic appointments will help guide Octane AI as the company prepares to make its leading zero-party data software more accessible.

Starbucks officially exits from Russia, closing off 130 licensed branches

Carlo Sarabia | May 24, 2022-35

Starbucks follows as the next big brand to exit the country amidst its invasion of Ukraine.

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