Global
Sprinklr announces new features for multiple product suites, to improve omnichannel CX
Sprinklr Service is a comprehensive, AI-powered contact centre as a service (CCaaS) platform that enables agents to serve customers across digital, social and voice channels seamlessly, delivering quick resolution of customer queries at lower cost of operations.
Ex-McCann Emily Chang joins Wunderman Thompson as CEO of West Coast region
Prior to joining Wunderman Thompson, Emily Chang also held the CEO position at McCann Worldgroup in China.
Indie agency Awaken to build performance media expertise via Agnes Media acquisition
The acquisition includes the transfer of Agnes Media’s client stable, three senior staff members, and several contractors to Awaken.
Adobe announces new generative AI models to improve CX delivery for businesses
The new AI models will be part of Adobe Sensei’s collection of enterprise applications which enables customers to work and collaborate in new ways.
PubMatic appoints ex-Roku Sandro Catanzaro as new VP of product management, CTV, video
In his new role, Catanzaro will lead a team of seasoned product managers to further develop and execute product plans, ensuring that the company continues to drive innovation for an increasingly sophisticated and diverse CTV and video market.
Around 60% of brands struggle with ineffective AI for customer service
According to the research, 62% of brands acknowledge the inconsistencies in their digital customer communication. This includes not being able to communicate the same information and unable to stay true to their brand voice.
Forrester: Storyblok’s CMS provides customers with ideal ROI on content operation modernisation
According to the research, the characteristics and outcomes of Storyblok’s clients were combined in a composite organisation that is industry-agnostic with at least 5,000 employees
WiredCo. bags creative remit of FMCG Edgewell, to launch its new brand
The creative campaign is set to launch in April in order to raise the mass awareness and consideration towards the FMCG giant.
PubMatic’s Emily Yri promoted to vice president of international marketing
Her new remit includes the management of marketing for PubMatic in Europe and the Middle East, as well as running the APAC regional marketing operations.
DoubleVerify launches new solution to streamline campaign trafficking process
DV Campaign Automator automates the entire verification trafficking workflow for brands and agencies, whilst offering comprehensive protection and reporting capabilities.
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