Quickplay makes solutions portfolio accessible on AWS Marketplace to advance cloud transformation growth

Toronto – Quickplay, a cloud transformations platform, has announced the availability of its solutions portfolio in Amazon Web Services (AWS) Marketplace, an online software store. The initiative grants AWS customers with accessibility to Quickplay's cloud-native platform, including its content management system, end-to-end orchestration offerings, generative artificial intelligence tools, and more. ...

You can be the star in this latest AI-powered campaign from Qatar Airways

Doha, Qatar – Qatar Airways has unveiled a new global ‘AI Adventure’ film which utilises state-of-the-art technology to reinforce its commitment to developing incomparable, immersive experiences for everyone. In an industry-first, the campaign offers the opportunity to be part of its emotive story, by utilising advanced AI capabilities so you...

Strategic marketing, brand consultancy Flying Fish Lab bolsters leadership team

Singapore – Strategic marketing and brand consultancy Flying Fish Lab has announced new appointments namely Alim and Wenjie Cai as senior catalysts, as well as making significant strides in its global expansion. Alim brings an extensive background that started in Research Agencies, before transitioning to the client side in Consumer...

Omnicom launches Omnicom Advertising Group, aligning BBDO, DDB, TBWA, and Advertising Collective under unified leadership

New York, USA – Omnicom has unveiled the Omnicom Advertising Group (OAG), a new global entity that consolidates top creative networks BBDO, DDB, and TBWA with premier agencies from the Advertising Collective, including Goodby Silverstein & Partners, GSD&M, Merkley & Partners, and Zimmerman. In an official announcement, Omnicom stated that...

Taboola opens ‘Maximize Conversions’ to all advertisers to automate bidding process for campaigns

Advertising company Taboola has announced that Maximize Conversions, an AI-powered bidding technology, is now open to all advertisers. Previously accessible to Taboola advertisers, Maximize Conversions has been leveraging Taboola’s conversion tracking methods and tools to enable efficient AI-driven campaign management while eliminating complexities such as manual optimisation. With Maximize Conversions...

Indigo Bates joins electriclime° director roster to represent ANZ, APAC, MENA

Singapore – Broadcasting & media production company electriclime° has added British American filmmaker Indigo Bates to their director roster to represent ANZ, APAC, and MENA. Bates previously worked on campaigns for Western Union, Union, Moët & Chandon, NordicTrack, and Adidas, among others. “I’ve admired electriclime°’s work for a while -...

Netflix sees increase in upfront ad sales commitments, expands advertiser capabilities

Singapore – Global streaming platform Netflix has recently reported that they have closed deals with all major holding companies as well as independent agencies, with a 150% plus increase in upfront ad sales commitments over 2023, in line with their expectations. Upfront commitments include investments from all key categories like...

Nike, The LEGO Group team up to elevate the power of sport and creative play

Singapore – Global footwear company and toy company The LEGO Group have signed a multi-year partnership as its aims to bring to life the many ways sport and creative play can help all kids be the best versions of themselves. Through this global partnership, families around the globe could see...

Zendesk expands Meta partnership to launch ‘Relay’ app for proactive messaging for businesses

Singapore – Zendesk has announced the launch of ‘Relay,’ a new app that offers proactive messaging for companies using WhatsApp and SMS. Relay allows companies to proactively connect with customers at scale using outbound messages in WhatsApp and to manage all those conversations natively in Zendesk. By deepening its partnership...