Epic Games lays off 16% of workforce

Singapore – Global video games company Epic Games has announced that it is laying off around 16% of its workforce, amounting to around 830 employees. This follows after the company has sold its audio distribution platform Bandcamp to Sontradr, as well as the management team of SuperAwesome acquiring most of...

LG reminds everyone to embrace optimism in new ‘Life’s Good’ global campaign

Seoul, South Korea – Multinational electronic company LG Electronics (LG) has launched its latest motivational brand film that highlights the importance of optimism to communicate the true meaning of the brand’s ‘Life’s Good’ message. Crafted in collaboration with the creative team at TBWA\Chiat\Day New York and headed by EmmyAward-winning director...

OpenX to offer contextual solutions for brands and agencies with new ‘ConteX’ marketplace

Singapore – Omnichannel supply-side platform OpenX has announced the launch of ‘ConteX’, an OpenX marketplace within the SSP that aims to empower brands and agencies to activate a variety of both off-the-shelf and custom contextual solutions with efficiency. ConteX offers buyers contract-free contextual targeting capabilities, enabling advertisers to leverage premium...

Mobile spending on League of Legends: Wild Rift hits $1b

Singapore – The popular mobile game League of Legends: Wild Rift, based on the League of Legends franchise, now officially joins the list of other multiplayer online battle arena (MOBA) games such as Mobile Legends and Arena of Valor that have crossed the$1b consumer spending milestone. This is according to...

Time spent on travel and transportation apps see record boom in summer 2023

Singapore – Along with the peak season of summer 2023, consumers are turning to their mobile devices more than ever before for travel and transportation needs, increasing year-over-year usage by 14%, which is more than three times the total from the summer of 2020 during the COVID-19 pandemic, according to...

Good-Loop, Yahoo partner to minimise carbon emissions and address sustainability concerns

Sydney, Australia – Ad platform Good-Loop and Yahoo have recently announced a global partnership offering carbon neutral private marketplace (PMP) media opportunities to advertisers, in order to help them become more sustainable. Through this partnership, advertisers and agencies buying through Yahoo’s DSP will now have access to the PMPs that...

STB’s global campaign takes would-be tourists in an unexpected journey of local experiences

Singapore – The Singapore Tourism Board (STB) has unveiled its new global campaign ‘Made in Singapore’, which invites the world to Singapore, where things are made a little unexpected, and where typical tourist experiences are seen in a different light in the country. ‘Made in Singapore’ replaces STB’s ‘SingapoReimagine’ international...

NexMind secures new seed funding to empower digital marketing services, launches Text2Social

Kuala Lumpur, Malaysia – AI-powered multilingual digital marketing platform NexMind announced today that it has secured seed funding from Silicon Valley-based venture capital firm 500 Global to expand Its AI-powered multilingual digital marketing platform worldwide. With 500 Global’s funding, NexMind will be expanding their product offerings and accelerate customer acquisition...

Getty Images launches commercial use-safe generative AI offering

Australia – Getty Images has announced launch of its new offering ‘Generative AI by Getty Images’, a new tool that pairs the company’s in-class creative content with the latest AI technology for a commercially safe generative AI tool. Generative AI by Getty Images is trained on the state-of-the-art Edify model...

Moving Walls, Place Exchange join forces to enable global DOOH inventory access for advertisers

Singapore – Moving Walls, the out-of-home (OOH) media enterprise software provider, has announced its partnership with Place Exchange, a programmatic OOH media supply side platform (SSP), to provide businesses with seamless access to a vast network of digital OOH inventory. The new partnership will allow Moving Walls OOH’s software users...