Despite the antithetical approach of the brand campaign, DDB wants to demonstrate through this that unexpected works for their clients.
The new tool by Oracle responds to the growth of brands engaging in in-game ads as part of their marketing endeavors.
The AWS initiative will help Evergent empower its digital offering its content provider clients to activate agile monetization.
The innovative new arrangement of Mediabrands Content Studio and Vice Media Group will focus on creative and production solutions.
The appointment of Accenture and Spark44 aligns with the newest vision of Jaguar Land Rover as a globally-recognized luxury car brand.
Tabfund and its web extension service has been aided by Superunion to promote its branding and vision at a larger scale.
Cloud Studio is a new innovative platform of WPP and Microsoft designed to allow collaborative content production for teams globally.
Global beauty brand SK-II has launched a virtual city called 'SK-II City', which is in line with the premiere of its animated series.
The SpotX acquisition means that Magnite has created the largest CTV and video advertising platform, catering to a multitude of brands such as Discovery and Fox.