Global

DDB shows off how effective ‘unexpected’ works are by launching a brand revamp–on a sheep farm

Teddy Cambosa | May 14, 2021-35

Despite the antithetical approach of the brand campaign, DDB wants to demonstrate through this that unexpected works for their clients.

Oracle announces launch of ad measurement tech for in-game environments

Teddy Cambosa | May 13, 2021-35

The new tool by Oracle responds to the growth of brands engaging in in-game ads as part of their marketing endeavors.

Evergent announces support for AWS media, entertainment initiative

Teddy Cambosa | May 12, 2021-35

The AWS initiative will help Evergent empower its digital offering its content provider clients to activate agile monetization.

Mediabrands Content Studio, Vice Media Group forge global production partnership

Jean Cabico | May 12, 2021-35

The innovative new arrangement of Mediabrands Content Studio and Vice Media Group will focus on creative and production solutions.

Accenture, Spark44 join forces to lead Jaguar Land Rover’s global marketing duties

Teddy Cambosa | May 7, 2021-35

The appointment of Accenture and Spark44 aligns with the newest vision of Jaguar Land Rover as a globally-recognized luxury car brand.

This new web browser extension empowers R&D endeavors, one tab at a time

Teddy Cambosa | May 7, 2021-35

Tabfund and its web extension service has been aided by Superunion to promote its branding and vision at a larger scale.

WPP to launch ‘Cloud Studio’ across global network via Microsoft tie-up

Teddy Cambosa | May 6, 2021-35

Cloud Studio is a new innovative platform of WPP and Microsoft designed to allow collaborative content production for teams globally.

PubMatic announces fraud-free program for CTV, OTT inventory

Teddy Cambosa | May 5, 2021-35

The new program from PubMatic allows publishers on CTV and OTT inventories to manage their inventories fraud-free.

Skincare brand SK-II launches a ‘virtual city’ to draw people to its animated series on women empowerment

Jean Cabico | May 3, 2021-35

Global beauty brand SK-II has launched a virtual city called 'SK-II City', which is in line with the premiere of its animated series.

Ad platform Magnite closes off acquisition deal with SpotX

Teddy Cambosa | May 3, 2021-35

The SpotX acquisition means that Magnite has created the largest CTV and video advertising platform, catering to a multitude of brands such as Discovery and Fox.

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