InMoment appoints Mehul Nagrani as GM for AI product and technology

Teddy Cambosa | Oct 22, 2021-35

Mehul Nagrani brings in a wealth of experience to InMoment, ranging from work on artificial intelligence and machine learning.

Shopify meets Spotify: latest partnership introduces ‘virtual merch table’ for artists

Teddy Cambosa | Oct 21, 2021-35

The partnership between Shopify and Spotify allows music artists to integrate in their artist page an online merchandise for their brand.

Snapchat’s parent company launches Arcadia, creative studio for branded AR

Teddy Cambosa | Oct 20, 2021-35

Snap's Arcadia will develop new technology and aims to deliver the most innovative, impactful and effective AR experiences to brand and agency partners.

COMCO SEA expands to Middle East & Africa

Jean Cabico | Oct 20, 2021-35

The launch of COMCO MEA aims to bring COMCO’s brand of meaningful storytelling to the United Arab Emirates and the rest of the MEA region.

Consumers reveal CX having less impact on purchasing decisions

Teddy Cambosa | Oct 20, 2021-35

Alida notes in their latest CX report that brands need to improve more on their strategies that speaks best to their customers' needs.

Adjust adds CTV ad to mobile measurement tool

Teddy Cambosa | Oct 19, 2021-35

Adjust's feature gives advertisers a complete view of the user journey from CTV ad view through to mobile app install measurement.

Simon Kitching appointed as eg+ worldwide’s new creative director

Teddy Cambosa | Oct 19, 2021-35

Kitching's new role as a creative director for eg+ worldwide entails him handling clients such as NAB, L’Oreal and numerous Television Broadcast clients. 

Hotel commerce SiteMinder unveils rebranding

Jean Cabico | Oct 18, 2021-35

SiteMinder is a hotel commerce solution that helps sell, market, manage and grow hotel business from one place.

Twitter tests new reply-bound ad format

Teddy Cambosa | Oct 15, 2021-35

Said Twitter ad rollouts will be evident across select global users, both on iOS and Android.

Hubilo’s US$125m funding to expand dev’t on the ‘future’ of virtual events, engagement

Teddy Cambosa | Oct 13, 2021-35

Part of Hubilo's aspirations with the latest funding is to expand its APAC presence, despite 25% of its revenue coming already from the region.

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