Category: Global
Singapore – Adobe and LinkedIn have launched “AI Essentials for Marketers”, a global initiative aimed at equipping marketing professionals with role-relevant AI skills for the AI-driven era. Created by marketers for marketers, the programme offers short-form, social-first courses designed for professionals...
New York, U.S.A. — WPP Enterprise Solutions has signed a multi-year Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS), strengthening its ability to help enterprise brands move beyond AI experimentation and deploy production-ready generative and agentic AI across marketing, commerce,...
Singapore – Integral Ad Science (IAS) has announced the general availability of Quality Connect, a transparency and optimisation solution that gives publishers near real-time visibility into the media quality preferences advertisers set for their campaigns, aimed at improving campaign alignment and delivery....
USA – Yum! Brands has entered into definitive agreements to sell Pizza Hut for a combined $2.7 billion, with LongRange Capital acquiring the business outside mainland China and Yum China Holdings purchasing the mainland China operations. Under the transaction, Pizza Hut outside mainland China will be...
![[Partnership] Adobe x Disney x Firefly Foundry](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Adobe-x-Disney-x-Firefly-Foundry.jpg)
Singapore – Adobe and Walt Disney Imagineering are taking a different approach to generative AI—one built not on scraped internet data, but on Disney’s own storytelling universe. The companies have announced a collaboration that will see Walt Disney Imagineering Research & Development deploy...
USA – Ogilvy is reshaping its global and Asia-Pacific leadership structure as Kent Wertime retires and Chris Reitermann exits his APAC role to focus fully on leading WPP Greater China. Wertime will officially retire at the end of June, stepping down from his roles as co-CEO of Ogilvy APAC, Global Chief...
![[Collaboration] SHOWBOX x ReelShort](https://marketech-apac.com/wp-content/uploads/2026/06/Collaboration-SHOWBOX-x-ReelShort.jpg)
Seoul, South Korea – ReelShort and Korean content studio SHOWBOX have entered into a co-production partnership to develop original short-form dramas for audiences worldwide, as both companies look to capitalise on the growing demand for vertical entertainment. Under the agreement, SHOWBOX will co-produce...
U.S.A. — OpenAI has teamed up with football icon Leo Messi for a new global campaign that encourages fans to use artificial intelligence (AI) to celebrate, follow, and engage with football in more creative ways during the FIFA World Cup 2026 season. The campaign begins with an image created by Messi...
USA – Pinterest has introduced Amazon Storefront linking, enabling creators to connect their Amazon Storefronts directly to their Pinterest accounts and streamline affiliate product recommendations. Once connected, creators’ affiliate information is automatically applied when they tag eligible Amazon...
Paris, France — Stella Artois is bringing tennis fans closer to the spirit of the Roland-Garros tournament with the launch of its immersive Clay Bar experience, an exclusive activation that transforms a private Paris rooftop into a tribute to the tennis tournament’s iconic red clay courts. Running throughout...
