Singapore – In today’s competitive landscape, programmable emails have emerged as a vital tool for brands in terms of communicating personalised communications with their users. By leveraging automation and customisation capabilities, programmable emails empower brands to engage with their audience in a targeted and efficient manner. By utilising dynamic content, brands can deliver personalised messages to customers based on their interests, purchase history, and interactions, fostering a sense of relevance and strengthening brand-consumer relationships.
In an age where many modern forms of communication channels are swiftly taking over, Geraldine Chen, Business Development Manager, MessageBird, notes that email remains to be one of the most effective channels of communication out there for marketers with an anticipated return of $42 for every $1 invested. Aside from the high sales return it generates, email marketing strategies can be built with personalization and privacy in mind.
But how can marketers utilise click-worthy email marketing? Chen offered these pointers at a recently concluded webinar with MARKETECH APAC and MessageBird: (1) Segment ruthlessly, (2) Make counter-intuition work, and (3) Keep your list active and engaged. She shared examples of over 15 ways in which you can segment your audience lists that are available on-demand here.
Meanwhile, marketing leaders Alrick Oh, vice president of marketing at Coinhako and Nancy Almasco, marketing director at FlowerStore.ph also chimed in with their learnings and experiences. Representing each of their industries, the marketing heads talked about their insights and tips for marketers in executing programmable email marketing campaigns that are effective, improve conversion rates, and build brand-consumer relationships. Moreover, they also discussed how marketers can replicate success in their programmable email strategies and what pitfalls must they steer clear of.
All in all, the webinar covered how to successfully boost email marketing strategies using competitive user data as well as humanising email campaigns with automation strategies.
This industry event on programmable email was the third and last episode of the three-part webinar series, Connecting the CX Dots in 2023, hosted in partnership with MessageBird.
If you missed going to the event, you may register HERE to obtain your on-demand access.
You can also register for on-demand access for the previous webinars under this webinar series, tackling conversational marketing and omnichannel journey mapping.
