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WN2025_PH Conference_Logo

February 12-13, 2025
Venue: Crowne Plaza Manila Galleria

February 12, 2025 8:00 am

100

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24

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60

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February 12-13, 2025

Venue: Crowne Plaza Manila Galleria

MARKETECH APAC’s What’s NEXT in Marketing: Philippines 2025 is set to redefine the marketing landscape. Building on the remarkable success of past events, this conference continues in the Philippines, offering brands and marketers the crucial insights, strategies, and tools needed to stay ahead in an ever-changing industry.

Join us in the Philippines for a dynamic two-day event where industry leaders will come together to exchange experiences, share expertise, and offer a glimpse into the future of marketing.

As a key highlight of the What’s NEXT in Marketing Series 2024-2025, this forward-thinking initiative invites you to expand your network, elevate your marketing campaigns, and achieve success in the Philippine market.

The agenda is currently in progress.

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Agenda

February 12, 2025

Day 1

February 13, 2025

Day 2

none

8:00 am

8:55 am

REGISTRATION

8:00 am

8:55 am

REGISTRATION

SPEAKERS

8:55 AM

9:00 AM

OPENING REMARKS

8:55 AM

9:00 AM

OPENING REMARKS

SPEAKERS

AI

9:00 AM

9:20 AM

Keynote Presentation: Embrace the Beast of GenAI: How Marketing Leaders Can Help

9:00 AM

9:20 AM

Keynote Presentation: Embrace the Beast of GenAI: How Marketing Leaders Can Help

  • Worries, Fears, Barriers to mainstream GenAI adoption by marketing
  • All Things Wild and Wonderful – Transformative potential in obvious, and less obvious areas
  • Turning Potential into Practical

SPEAKERS

9:20 AM

10:00 AM

Panel Discussion: AI Unleashed: How CMOs chart the course for tomorrow’s innovations

9:20 AM

10:00 AM

Panel Discussion: AI Unleashed: How CMOs chart the course for tomorrow’s innovations

  • Evolution of AI in Marketing: How CMOs adapted AI and its impact on campaigns and strategies
  • Key AI Trends for 2024: Navigating the landscape of innovative approaches and enhancing marketing campaigns
  • Learning from 2023: CMOs’ focus areas for 2024

SPEAKERS

none

10:00 AM

10:40 AM

ROUNDTABLE DISCUSSION

10:00 AM

10:40 AM

ROUNDTABLE DISCUSSION

SPEAKERS

10:40 AM

11:10 AM

MORNING TEA BREAK

10:40 AM

11:10 AM

MORNING TEA BREAK

SPEAKERS

DIGITAL ADVERTISING

11:10 AM

11:40 AM

Keynote Presentation: The Evolution of ROI-driven Digital Media: Crafting Lasting Impressions

11:10 AM

11:40 AM

Keynote Presentation: The Evolution of ROI-driven Digital Media: Crafting Lasting Impressions

  • Challenges of the cookie-less era: The imminent shift away from traditional tracking methods and the subsequent loss of user data
  • Forecasted impacts: The potential outcomes on targeting, personalisation, and overall campaign effectiveness due to decreased access to user behavior data
  • Solutions for advertisers: The actionable strategies to adapt in the changing landscape and maintain effective performance and ROI assessment

SPEAKERS

11:40 AM

12:20 PM

Panel Discussion: Elevating Media Success: How to Achieve Results through Effective Dynamic Creative Application

11:40 AM

12:20 PM

Panel Discussion: Elevating Media Success: How to Achieve Results through Effective Dynamic Creative Application

  • Measuring Success: Valuable Metrics and KPIs for Dynamic Creative Application
  • Adapting to Changing Media Trends: Dynamic Creativity in a Dynamic World
  • Anticipating Media Achievement: Pioneering Advances in Dynamic Creative Utilisation

SPEAKERS

12:20 PM

1:50 PM

NETWORKING LUNCH

12:20 PM

1:50 PM

NETWORKING LUNCH

SPEAKERS

CUSTOMER ENGAGEMENT

1:50 PM

2:10 PM

Keynote Presentation: The Customer’s Voice: Fueling Long-Term Customer Engagement with Value Alignment Strategies

1:50 PM

2:10 PM

Keynote Presentation: The Customer’s Voice: Fueling Long-Term Customer Engagement with Value Alignment Strategies

  • Discuss the concept of co-creation and how involving customers in product and service design can drive better engagement and future-proof campaigns
  • Explore the challenges and solutions to navigating a diverse global marketplace of widely varying customer values
  • Analyse the importance of continuous improvement of alignment strategies to sustain long-term success and engagement

SPEAKERS

1:35 PM

2:05 PM

Keynote Presentation: Artificial Intelligence For Meaningful Customer Engagement

1:35 PM

2:05 PM

Keynote Presentation: Artificial Intelligence For Meaningful Customer Engagement

  • Enhanced Personalisation: AI interactions and recommendations based on customer data, boosting relevance and satisfaction
  • Efficient Automation: Routine tasks for AI, Complex for Human Agents

SPEAKERS

2:50 PM

3:30 PM

ROUNDTABLE DISCUSSION

2:50 PM

3:30 PM

ROUNDTABLE DISCUSSION

SPEAKERS

3:30 PM

4:00 PM

AFTERNOON TEA BREAK

3:30 PM

4:00 PM

AFTERNOON TEA BREAK

SPEAKERS

COMMERCE

4:00 PM

4:20 PM

Keynote Presentation: Revolutionising Commerce: Crafting High Performant and Scalable Experiences

4:00 PM

4:20 PM

Keynote Presentation: Revolutionising Commerce: Crafting High Performant and Scalable Experiences

  • Unveiling the Power of Integration: Elevating Commerce through Seamless Experience and Content Fusion
  • Achieving a Perfect Harmony of Speed, Innovation, and Functionality to create World’s Fastest Commerce Sites
  • Simplifying Launches: Highly Performant and Scalable Commerce Experiences with Reduced Time to Value

SPEAKERS

4:20 PM

4:50 PM

Panel Discussion: Mastering Social Commerce in 2024: Crafting a Profit-Driven Strategy for Success

4:20 PM

4:50 PM

Panel Discussion: Mastering Social Commerce in 2024: Crafting a Profit-Driven Strategy for Success

  • How social commerce brings in highly engaged customers, loyalty and retention, and expands the reach of your brand
  • What trends and unique brand experiences you can leverage for this generation of social commerce
  • What innovative approaches must brands consider in creating convenient commerce and how AI can help

SPEAKERS

none

8:00 AM

8:55 AM

REGISTRATION

8:00 AM

8:55 AM

REGISTRATION

SPEAKERS

8:55 AM

9:00 AM

OPENING REMARKS

8:55 AM

9:00 AM

OPENING REMARKS

SPEAKERS

CUSTOMER EXPERIENCE

9:00 AM

9:20 AM

Keynote Presentation: Evolution to Omni-Enterprise: Orchestrating a Chat First Strategy to Optimise Omnichannel Experiences

9:00 AM

9:20 AM

Keynote Presentation: Evolution to Omni-Enterprise: Orchestrating a Chat First Strategy to Optimise Omnichannel Experiences

  • What are the challenges and solutions in integrating new messaging channels into existing omnichannel strategies?
  • How to put the customer at the centre of your omni-enterprise model and how it leads to enhanced customer experiences
  • How does automation streamline the management of multiple messaging channels for a consistent brand message?

SPEAKERS

9:20 AM

10:00 AM

Panel Discussion: Empowering Hyper-Personalisation: Elevating CX through Customer Intelligence

9:20 AM

10:00 AM

Panel Discussion: Empowering Hyper-Personalisation: Elevating CX through Customer Intelligence

  • Data Personalisation: Explain how brands can effectively collect, analyse, and interpret customer data to create personalised experiences
  • Building a 360-Degree Customer View: How does integrating various touch points contribute to hyper-personalisation?
  • Instant Engagement: Discussing real-time personalization strategies to enhance customer experiences

SPEAKERS

10:00 AM

10:40 AM

ROUNDTABLE DISCUSSION

10:00 AM

10:40 AM

ROUNDTABLE DISCUSSION

SPEAKERS

10:40 AM

11:10 AM

MORNING TEA BREAK

10:40 AM

11:10 AM

MORNING TEA BREAK

SPEAKERS

11:10 AM

11:40 AM

Keynote Presentation: The CX Insurgence: Redefining the formula of brands for AI-driven CX

11:10 AM

11:40 AM

Keynote Presentation: The CX Insurgence: Redefining the formula of brands for AI-driven CX

  • How AI-driven data enhances CX
  • Why brands are turning to AI as a cost-effective solution
  • How personalised and consistent AI-response can lead to trust and brand loyalty

SPEAKERS

11:40 AM

12:20 PM

Panel Discussion: Customer Centricity – The CX that lets customers control their experience

11:40 AM

12:20 PM

Panel Discussion: Customer Centricity – The CX that lets customers control their experience

  • How can brands focus on a more customer-centric CX approach
  • How to proactively engage with consumers through conversational and omnichannel strategies that foster greater engagement

SPEAKERS

12:20 PM

1:50 PM

NETWORKING LUNCH

12:20 PM

1:50 PM

NETWORKING LUNCH

SPEAKERS

DIGITAL TRANSFORMATION

1:50 PM

2:10 PM

Fireside Chat: Leading Transformation – How evolution starts at the top

1:50 PM

2:10 PM

Fireside Chat: Leading Transformation – How evolution starts at the top

  • What strategic leadership strategies are proven to increase talent and brand growth
  • What necessary changes are implemented to achieve team success
  • How to execute team discipline to help weather the future challenges

SPEAKERS

INFLUENCER MARKETING

2:10 PM

2:50 P

Panel Discussion: From Nano to Mega – Where the secret lies in customer-focused influencer marketing campaigns

2:10 PM

2:50 P

Panel Discussion: From Nano to Mega – Where the secret lies in customer-focused influencer marketing campaigns

  • The guide to understanding which influencers perform best amongst consumers
  • The importance of campaign-driven influencer marketing as an extension of your brand strategy
  • The best influencer marketing strategies to reach all generational cohorts

SPEAKERS

2:50 PM

3:30 PM

ROUNDTABLE DISCUSSION

2:50 PM

3:30 PM

ROUNDTABLE DISCUSSION

SPEAKERS

3:30 PM

4:00 PM

AFTERNOON TEA BREAK

3:30 PM

4:00 PM

AFTERNOON TEA BREAK

SPEAKERS

NEXT AWARDS 2025: SINGAPORE

4:00 PM

5:00 PM

AWARDS PROGRAMME

4:00 PM

5:00 PM

AWARDS PROGRAMME

SPEAKERS

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Reasons Why You Should Attend

Networking_1

Networking

With the goals of conquering 2025, absorb the energy and connect in-person with marketing peers. Join the conversation in strengthening your resolution for the coming year!

Knowledge-Sharing

Knowledge-Sharing

Learn from the best–discover what works for your brand through case studies, the latest marketing trends, and more, to be presented in the conference.

Stay-Competitive

Stay Competitive

In this ever-changing industry, staying on top of trends and evolving technologies is a must. Expose and equip yourself with valuable industry insights and find out the strategies and tools that will boost your marketing campaigns for 2025.

Growth

Growth

From professional growth to your team’s to your brand’s–the conference will bring you the inspiration, motivation, development, experience, and opportunities to face the rest of the year and 2025 with confidence!

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Get In Touch
with Us

  • Call/Message Us

+63 922 895 9162

  • Sponsorship

Joven Barceñas

[email protected]

  • General Contact

[email protected]

  • Speaker Opportunities

Katherine Sy

[email protected]

  • Registrations

Allea Rabino

[email protected]