8:00 AM
8:55 AM
REGISTRATION
8:00 AM
8:55 AM
REGISTRATION
SPEAKERS
8:55 AM
9:00 AM
OPENING REMARKS
8:55 AM
9:00 AM
OPENING REMARKS
SPEAKERS
March 26-27, 2025
Shangri-La The Fort, Manila
Join us in the Philippines for a dynamic two-day event where industry leaders will come together to exchange experiences, share expertise, and offer a glimpse into the future of marketing.
As a key highlight of the What’s NEXT in Marketing Series 2024-2025, this forward-thinking initiative invites you to expand your network, elevate your marketing campaigns, and achieve success in the Philippine market.
The agenda is currently in progress.
8:00 AM
8:55 AM
REGISTRATION
8:00 AM
8:55 AM
REGISTRATION
SPEAKERS
8:55 AM
9:00 AM
OPENING REMARKS
8:55 AM
9:00 AM
OPENING REMARKS
SPEAKERS
9:00 AM
9:20 AM
Keynote Presentation: Revolutionising Customer Experience: The Future of AI-Enhanced Brand Strategies
9:00 AM
9:20 AM
Keynote Presentation: Revolutionising Customer Experience: The Future of AI-Enhanced Brand Strategies
SPEAKERS
Sheila Paul
Chief Marketing Officer
Home Credit Philippines
9:20 AM
10:00 AM
Panel Discussion: Customer-Centricity Redefined: Empowering Consumers to Shape Their Own Experience
9:20 AM
10:00 AM
Panel Discussion: Customer-Centricity Redefined: Empowering Consumers to Shape Their Own Experience
SPEAKERS
Jiggs Espadilla
Head of Marketing
Aboitiz Foods
Kate Bañes-Lopez
Marketing Head
Babymama Inc.
Angel Gaffud
Marketing Director
The Wendy’s Company
10:00 AM
10:20 AM
MORNING TEA BREAK
10:00 AM
10:20 AM
MORNING TEA BREAK
SPEAKERS
10:20 AM
10:50 AM
Keynote Presentation: Navigating the Future of Generative AI in Marketing
10:20 AM
10:50 AM
Keynote Presentation: Navigating the Future of Generative AI in Marketing
SPEAKERS
10:50 AM
11:30 AM
Panel Discussion: AI Frontier: CMOs Leading the Way to Future Innovations
10:50 AM
11:30 AM
Panel Discussion: AI Frontier: CMOs Leading the Way to Future Innovations
SPEAKERS
Anthony Louis Guanzon
Chief Marketing Officer
Malayan Insurance
11:30 AM
12:30 PM
ROUNDTABLE DISCUSSION
11:30 AM
12:30 PM
ROUNDTABLE DISCUSSION
This roundtable session provides an interactive platform for connecting with industry peers, sharing valuable insights, and exploring key marketing topics. It’s an excellent opportunity to engage in meaningful discussions, exchange experiences, and gain new perspectives from fellow professionals.
Such topics include:
SPEAKERS
12:30 PM
1:45 PM
NETWORKING LUNCH
12:30 PM
1:45 PM
NETWORKING LUNCH
SPEAKERS
1:45 PM
2:05 PM
Keynote Presentation: The Customer’s Voice: Driving Enduring Engagement with Value-Centric Strategies
1:45 PM
2:05 PM
Keynote Presentation: The Customer’s Voice: Driving Enduring Engagement with Value-Centric Strategies
SPEAKERS
Chad Sotelo
Chief Marketing Officer
Robinsons Land Corporation
2:05 PM
2:45 PM
Panel Discussion: AI-Driven Strategies for Meaningful Customer Engagement
2:05 PM
2:45 PM
Panel Discussion: AI-Driven Strategies for Meaningful Customer Engagement
SPEAKERS
Bea Atienza
Marketing Director, IBE
Colgate-Palmolive
Diet Lagura
Senior Director, Head of Go-To-Market
FWD Insurance
Geli Angeles
Marketing Director
GoTyme Bank
2:45 PM
3:05 PM