A seasoned marketing professional with over two decades of expertise, Francis began his career managing iconic brands like Coca-Cola, Globe, and Unilever in marketing communications. With a proven track record of driving business growth and innovation, he now leads as the business head of 2GO Travel. Passionate about delivering exceptional results, Francis combines strategic vision with hands-on leadership to create impactful marketing campaigns and drive organizational success and growth.

Jiggs is a seasoned marketing leader with over 20 years of experience spanning pet food, animal nutrition, animal health, and agribusiness. He has held key leadership roles at Universal Robina Corporation and Cargill Philippines and now spearheads marketing at Aboitiz Foods. With expertise in marketing strategy, digital transformation, and market expansion, he delivers impactful marketing solutions that champion sustainability and foster long-term business success.

Mahek has close to two decades of experience in Marketing, She’s been at the forefront of propelling business growth through, data-driven, tech-enabled, and innovative marketing and media strategies. She’s been instrumental in crafting and realizing marketing visions across diverse industries including Airlines, E-Commerce, FinTech, Financial Services, Telco, FMCG, and beyond.

Gino has been the Chief Marketing Officer of Allianz PNB Life since November 1, 2020. He was Head of Regional Market Management for Allianz Asia Pacific prior to assuming his role at Allianz PNB Life. His previous posts were Vice President for Sales and Marketing, Allianz Global Assistance; Vice President for Sales and Marketing and Director, Marketing and Communications, Co-operators Group; and Director of the Affiliated Distribution Network Marketing, ING Canada.

He has a Master’s in Business Administration degree from the Richard Ivey School of Business and completed various Management Learning and Leadership Certification programs from the Allianz Group, the Co-operators, and ING. He earned a postgraduate Direct Marketing Diploma from the Institute of Direct Marketing UK, a Bachelor of Science in Management Engineering degree from the Ateneo de Manila University and a double major of Bachelor of Arts in Economics also from the Ateneo de Manila University where he obtained his primary and secondary education.

Kate Bañes-Lopez is a digital marketer and results-driven professional passionate about fostering meaningful connections. She blends creativity with analytical acumen to achieve business objectives, leading her team to exceed department targets across all omnichannel.

She is now the Marketing Head of Babymama, the leading breastfeeding store in the Philippines. The Philippine Daily Inquirer ranked Babymama as having the best customer service in the online baby category.

Before jumping into the e-commerce world, Kate honed her expertise at Robinsons Retail Holdings. Her strategic vision and dedication continue to drive growth and success.

Ces Oreña-Drilon is a veteran journalist with four decades of experience, currently anchoring The Big Story on Cignal’s One News. An advocate for women’s rights, she actively supports women’s reproductive health. Beyond journalism, she champions sustainability through Provenciana, her wellness enterprise promoting aromatherapy and native plant-based products. Ces also pursues agriculture, propagating native species and highlighting their curative benefits, reflecting her commitment to natural living and environmental advocacy.

Bea is an award-winning digital strategist with expertise in innovating brand experiences through digital transformation. Over the past 18+ years, she has led local, regional and global remits with senior roles in Manila, Shanghai and Singapore. As Marketing Director, Impactful Brand Experience (IBE) Leader at Colgate-Palmolive Philippines, she leads integrated performance media strategy and brand ecosystem development. Prior to CPPI, she was Chief Strategy Officer at Dentsu Philippines and concurrently General Manager at iProspect. She previously held planning leadership positions at Edelman Digital Singapore, Wunderman Singapore and McCann Shanghai / Manila.

Roki is a seasoned marketer of 18 years with roles in brand management and integrated marketing for Splash Corporation and Coca-Cola. His tenure as Corporate Brand Management and Sustainability Director at Globe drove company reputation across stakeholders.

From an 11-year client position, Roki assumed the role of Integration Director at Publicis Media. In 2019, he joined Dentsu to fortify strategy and research capabilities in media and creative. Currently Head of Data, Roki is dedicated to advancing agency value through data-driven and tech-enabled solutions.

Jasper is a renowned brand strategist with over 25 years of experience in managing world-class brands across diverse industries. He specialises in building contemporary brand architectures that thrive in today’s market environments and has a proven track record of unlocking sustainable growth for multinational and homegrown companies alike. He has assembled and led high-performing marketing teams in various industries such as FMCG, Broadcast Media, Fashion Retail, Hospitality, Creative agencies, and Telecom.

Jogent has a decade of marketing experience spanning retail, advertising, fintech, and the restaurant industry, specializing in digital, influencer, brand, and more. He currently serves as the Marketing Director at Domino’s Pizza, the world’s leading pizza chain. His strategic initiatives have consistently driven sales growth and enhanced brand visibility, showcasing his ability to deliver results in competitive markets.

Greg is the Marketing Director for International Wine and Food at Emperador Distillers Inc. He spearheads the marketing efforts for the company’s prestigious wine and snack portfolio, overseeing renowned brands like Carlo Rossi and Pik-Nik. With nearly two decades of experience, Greg is a highly accomplished marketing professional, having successfully led teams in prominent local and multinational companies. He excels in executing impactful marketing campaigns and product launches for iconic brands such as Johnnie Walker, Colt 45, Domex, Surf, and more. Greg holds an MBA and a Bachelor of Arts degree in International Business from Loyola University New Orleans, with specialized studies in EU business and politics. During his free time, he indulges in outdoor activities like mountain biking, off-roading, and camping, and actively contributes as a member of the Philippine Red Cross.

Rolan “Diet” Lagura is a marketing practitioner with extensive experience, including 16 years in the TelCo industry and 10 years in the insurance sector. Diet champions a strategic mindset and continuously spearheads innovative solutions to drive customer-centric campaigns. As the Head of Go-To-Market at FWD Life Insurance Philippines, Diet’s leadership has been integral to the brand’s growth. Notably, his leadership was instrumental in FWD Dynamic Content Engine campaign with Meta. The campaign exemplifies the convergence of digital marketing and tech, highlighting Diet’s role in leveraging digital platforms to enhance customer experiences. The campaign was recognized at the Marketing Excellence Awards and Smarties Philippines 2024, where it won the ‘Best In Show’ award.

Oscar Pobre is the VP, Head of CRM and Data Solutions at GCash for Business: Partner Solutions, where he leads the management of direct marketing campaigns and establishes external use cases of GCash for Business: Partner Solutions data assets. In this role, he spearheaded the development of an internal AI-based campaign recommender system. With a robust background in analytics, Oscar previously served as the Director of Risk & Analytics at LenddoEFL, providing analytical and credit risk advisory to financial institutions and acting as a subject matter expert on predictive analytics. Before that, he held key analytics roles at Citibank, supporting the credit card and consumer lending business.

Oscar holds an MBA from INSEAD and a BS Management degree from the Ateneo de Manila University. A recognized expert in machine learning applications within financial institutions, Oscar is passionate about experimenting and tinkering to drive innovation and efficiency in his work.

Geli is an experienced digital marketer with a decade of professional experience in growing brands for Filipinos and the SEA market. She has led award-winning campaigns with her stints at the Philippines’ top advertising and media agencies.

She now leads the marketing team of GoTyme Bank, a collaboration between the Gokongwei Group and multi-country digital bank Tyme, which amassed 5M onboarded customers within 2 years since its commercial launch.

Prior to joining GoTyme, she was involved in product development and led acquisition programs of fintech startups such as GCash and Tonik.

J-Anne Aruta is a marketing leader who has spent almost 20 years navigating the ever-changing worlds of FMCG and Tech. After a 14-year stint at Johnson & Johnson Philippines – where she championed everything from baby care to oral care, J-Anne made a strategic shift, grabbing the reins of Grab Philippines’ marketing three years ago. As the leading superapp’s Country Marketing Head, J-Anne is focused on nurturing indelible brand connections that fuel sustainable growth throughout Grab’s vast ecosystem of consumers, partners, riders, and merchants. With a strong passion for developing transformative campaigns, J-Anne is driven to bringing powerful ideas to life across all consumer touch points – something she achieves by stewarding a culture of value-creation and thoughtful collaboration across her team and agency partners. J-Anne believes that powerful marketing has the power to transform lives, and she’s on a mission to do just that for Filipinos and the Grab ecosystem.

Phil Tiongson has more than 25 years of experience in the field of strategic media planning, analytics, and data. Currently the General Manager for Mx and Data Science at HAVAS Ortega, he is tasked to ensure that the local teams are equipped with the technology and data resources needed to optimize consumers’ media experiences to build meaningful brands. Prior to HAVAS Ortega, he was with McCann Worldgroup Philippines, IPG Mediabrands, Mediacom and Zenithoptimedia in Singapore, and McCann Erickson in Vietnam.

Sheila Paul is a marketing veteran in media and digital services geared towards emerging markets. She has built teams and crafted Go-to-Market strategies from the ground-up, and also has expertise in leading overall business operations.

She has 20+ years of experience in the fields of telecommunications (with PLDT, Telenor & Singtel), fintech and digital media from emerging Asian markets and European growth segments.

She currently leads the Marketing & Communications group at Home Credit, the country’s leading consumer finance provider.  As Chief Marketing Officer, she has oversight of branding, PR, social media, digital and trade marketing and market research.

Frenissa is a regional marketing practitioner with experience in innovation, brand equity building, digital ecosystem management with geographic scope of Asia Pacific. She is currently the Marketing Director for Kimberly Clark Philippines / Indochina and the Head of Social Commerce. Her experience in her Asia Pacific roles and Social Commerce, delivers end to end (close loop) brand plans from awareness building, consideration creation and closing sales via digital platforms leading to brand growth and market share gains.

Anthony is currently the Chief Marketing Officer at Malayan Insurance, the Philippines’ largest non-life insurer. Prior to Malayan, he held various leadership roles across marketing and digital strategy. He brings a wealth of experience from companies like AXA Philippines, Globe Telecom, KonsultaMD, and Friesland Campina. Throughout his career, he has honed his expertise in Business Development, Brand Marketing, Trade Marketing, and Digital Strategy.

Fatima Baduria is a regional journalist at MARKETECH APAC, covering the latest trends in marketing and technology across the Asia-Pacific region. Staying up-to-date in data-driven marketing and digital transformation, Fatima delivers insightful content for a diverse audience of marketers and industry professionals in the region.

Katherine is a dynamic professional and creative force, currently serving as the Regional Head of Content at MARKETECH APAC. She leads a team that believes in excellence, collaboration, and continuous learning. As the driving force behind MARKETECH APAC’s content and events, Katherine is shaping the company’s innovation and growth.

Albet Buddahim is the Vice President and Head of Marketing for MEGA Prime Foods Inc., looking after MEGA Sardines, Tuna, Mackerel, Squid, MAMA Tuna, PRIMO Wines, PRIME Quality Products and Jimm’s Coffee. Albet’s extensive expertise spans Marketing, eCommerce, Media, and Brand-building, gained from leadership roles as former Chief Marketing Officer of PRIMER Group of Companies and L’OREAL Group Philippines respectively. In Digital Marketing and Digital Business-building, he is the former Asia Digital Business Platform Leader of Procter & Gamble Asia, Business Development Head of AVON Philippines, and more.

Bringing over two decades of expertise in Marketing & Communications, Samantha’s journey began in Advertising, where she mastered strategic storytelling. Transitioning seamlessly into the hospitality industry, she has dedicated the past nine years to pioneering pre-opening hotel projects, generating excitement and engagement for new ventures. Currently serving as Group Director for Digital Marketing and Reputation Management at Megaworld Hotels and Resorts, she orchestrates comprehensive digital strategies for the corporate group and its 12 hotel properties. Her leadership has earned her prestigious recognition, including the title of Most Outstanding Marketing & Communications Leader by Megaworld Hotels in 2020, along with numerous accolades for her award-nominated campaigns. A dynamic speaker and workshop facilitator, Samantha continually strives for excellence through ongoing learning and professional development. Her dedication to innovation and growth ensures she remains at the forefront of industry trends.

Chad has spent the past 24 years working in different industries and roles in both Marketing and General Management. He built his project management skills in Accenture, learned the fundamentals of great marketing in P&G, experienced true beauty in L’Oreal, learned K-Marketing as CMO of Samsung Philippines, experienced a life-changing pandemic in Electrolux as GM, and now develops residential real estate in RLC Residences while figuring out Marketing for Robinsons Land as its first Chief Marketing Officer.

Larry Evans Tan is the CEO and Founder of the TFI Group of Companies. Built on the pillars of quality flavors and shared experiences, their portfolio includes CoCo Fresh Tea & Juice and Stuff’d. Larry believes in bringing together the best of everyday food concepts from around the world, spreading delight to the Filipino people.

With over 13 years of expertise in digital marketing, January has developed a comprehensive skill set across various facets of the field, including SEO, social media, content marketing, email marketing, website analytics, and CRM. Currently serving as the Head of Digital Marketing at Timezone Philippines, January leads strategic initiatives to drive brand awareness, engagement, and customer retention in a highly competitive market. Known for its data-driven approach, January combines creative insights with analytical expertise to develop effective digital campaigns that deliver measurable results. Passionate about staying ahead of industry trends, January is committed to leveraging the latest tools and technologies to maximize marketing efforts and business growth.

Jason Yong is a visionary CEO and founder of Unicom Marketing, with over 15 years of experience in strategic event management. He has been an award-winning entrepreneur, consumer journey specialist, and audience scientist. His journey in the activation industry is marked by an unwavering commitment to transforming ideas into experiential campaigns and tailoring consumer journeys based on comprehensive data analysis.

Under Jason’s leadership, Unicom Marketing doesn’t just use marketing technology to improve activation; they’re also actively involved in developing it. The team is currently working on innovative tools like beacon crowd measurement, facial analytics, and AI-powered content management systemdesigned specifically for DOOH.

Jason leads efforts to make the industry eco-friendlier by focusing on two key areas: creating environmentally friendly mobile event spaces and developing advanced marketing tools that are gentle on the environment. He is currently working on a project to swap generators with solar and battery power, aiming to reduce both the environmental footprint and power consumption of these mobile event spaces.

Jason is outgoing and fun-loving nature extends to his approach to work. His innovative thinking and commitment to green initiatives not only drive Unicom Marketing’s technological advancements but also contribute to the enjoyable and unforgettable experiences the company delivers.

Agnes Moulic is a seasoned marketing professional with extensive experience in building well-loved global and local consumer brands. As the Head of Products and Operations Marketing at UnionBank, she leads strategic initiatives that drive business growth, strengthen customer engagement, and elevate brand impact.  Passionate about blending creativity with data-driven insights, Agnes plays a key role in shaping the bank’s marketing strategies, consistently delivering game-changing and impactful campaigns.

Dedication to consumers and creating value has been her mantra.  Angel specializes in innovation and brand strategies that drive growth and visibility. Her experience includes understanding opportunities and leveraging digital marketing to boost engagement. She is passionate about continuous learning and embraces challenges and opportunities, where brands create value and purpose for the community.

To achieve success, Angel believes in empowering teams, giving support to them and creating an environment of collaboration and creativity.

Joey is a seasoned marketer whose campaigns have won local and international awards. With over 10 years in the marketing industry, he has been helping companies drive their marketing and digital transformation efforts.

Previously, he was the Head of Strategic Services of AdSpark Inc, a Globe Telecom-owned digital advertising agency. There he helped numerous brands around the Philippines reach their audience on Digital. Before AdSpark, he was a Management Consultant at YCP-Solidiance where he helped multinational companies across Asia navigate their own digital transformation journeys.

Currently, he’s Associate Director of Marketing for ZALORA Group, heading their brand marketing, partnerships, and digital media efforts in the Philippines.