• Getting the Most Out of Marketing Tools: Unlocking insights with analytic tools and beyond to make better, more informed choices for your brand
• Cracking the Customer Journey: How to use data to understand your customers’ experiences, fix pain points, and keep them coming back
• Data Dilemmas in Marketing Analytics: Overcoming data overload by focusing on the most meaningful insights to drive effective decision-making

• Deploying Predictive Models: How to bring predictive analytics into existing workflows and decision-making processes to make smarter, faster decisions
• Expanding Market Reach with Data-Driven Strategies: Testing new product launches or campaigns with predictive simulations
• Boosting Retention and CLV: Ways to prevent churn and offer tailored products to maximise customer value and loyalty with predictive analytics

• The Role of Physical Stores in a Digital World: Are physical stores becoming experiential hubs rather than transactional spaces?
• Harnessing Consumer Screen Time: Leveraging mobile-friendly websites and mobile-optimised marketing campaigns
• Flexible Customer Journey: Offering flexible fulfillment options like buy online, pick up in-store (BOPIS), and curbside pickup

• The Omnishopper Mindset: Defining omnishoppers and how their psychology differ from traditional shoppers
• From In-Store to Digital: Why social media platforms are increasingly becoming shopping destinations for omnishoppers
• The Growing Role of Social Commerce: Will it completely replace traditional e-commerce or exist as a complementary channel?

• Moving Beyond Discounts and Points: Building emotional connections with customers through loyalty programmes
• Gamification and Engagement: Utilising gamification in loyalty programmes to drive excitement and interaction
• Building Long-Term Retention Through Rewards: How well-structured loyalty programmes reduce churn and increase lifetime value

This roundtable session provides an interactive platform for connecting with industry peers, sharing valuable insights, and exploring key marketing topics. It’s an excellent opportunity to engage in meaningful discussions, exchange experiences, and gain new perspectives from fellow professionals.

Such topics include:

• Content Marketing
• Customer Engagement
• Customer Experience
• Customer Insights
• Data & Analytics
• Digital Advertising
• Generative AI
• Influencer Marketing
• Omnichannel Marketing
• Performance Marketing

• From Browsing to Buying: How social commerce is changing the way consumers interact with brands
• Social Media Algorithms: Utilising algorithms in shaping the visibility of products in consumers’ feeds
• Building Buzz with UGC: How brands can harness user-generated content to dominate niche keywords

• Understanding Partnership Marketing: Foundations of successful collaboration
• Types of Strategic Partnerships: Choosing the right approach for your brand
• Nurturing Long-Term Relationships: Maintaining growth through ongoing partnerships

• Expanding Reach: Leveraging partnerships to break into new markets
• Cultural Alignment: Ensuring shared values for successful long-term partnerships
• Adapting to Change: Evolving partnership strategies in a dynamic market

• Balancing Personalisation and Privacy: Crafting ethical marketing strategies
• The Role of Data Compliance: Navigating new regulations in marketing
• Innovative Targeting Techniques: Leveraging first-party data in a privacy-first world

• Adapting to Change: Building agility and resilience in performance marketing teams
• Embracing Automation: How to equip your team with the tools for success
• Creative Innovation: Balancing data-driven decisions with compelling campaigns

• Consumer Behavior Shifts: Understanding the new expectations in e-commerce payments
• Revolutionising Digital Transactions: How brands are leading the way in payment technologies
• Assessing the Effectiveness of Mobile Payments: A deep dive into digital wallets

• Ensuring Payment Security: Safeguarding transactions in a digital-first world
• Meeting Consumer Demands: Personalisation, speed, and seamless payment experiences
• E-Commerce & Retail Transactions: Embedded payments and digital wallet integration for seamless shopping

• Recalculating the Risks: How over-reliance on personalised algorithms threaten customer trust and data protection
• Personalisation with Permission: Navigating the new norm of opt-in, opt-out options in retail and e-commerce
• Beyond Protection: Integrating firewalls, secure analytics, and privacy compliance in processing consumer data amongst e-commerce platforms

• Eliminating Assumptions: How zero trust rewrites the rules of e-commerce security
• Proof Over Perception: The zero trust approach to validating every transaction
• Borderless Security: Ensuring a trust-driven e-commerce ecosystem that nurtures agility and resilience

• Hands-Free Shopping: Navigating the growing influence of voice commerce in the retail and e-commerce scene
• Voice Identity: Emergence of voice authentication in customer security and personalisation
• Shop by Voice, Speak Your Culture: Addressing the hyper-local needs of Filipino shoppers with voice technology

This roundtable session provides an interactive platform for connecting with industry peers, sharing valuable insights, and exploring key marketing topics. It’s an excellent opportunity to engage in meaningful discussions, exchange experiences, and gain new perspectives from fellow professionals.

Such topics include:

• Content Marketing
• Customer Engagement
• Customer Experience
• Customer Insights
• Data & Analytics
• Digital Advertising
• Generative AI
• Influencer Marketing
• Omnichannel Marketing
• Performance Marketing

• Shop Smarter, Not Harder: Simplifying customer touchpoints from browsing to delivery through smart systems
• Cross-channel Consistency: Tech innovations driving consistent, error-free customer support across multiple channels
• The Automated Checkout: Will streamlined transactions be the key to retail and e-commerce’s future?

• Bridging Supply Chain Gaps: The dual edge of automated intelligence in driving transparency
• Unlocking Supply Chain Resilience: Elevating risk management and cost control strategies using virtual simulation models, technology
• Tracking Everything, Everywhere: Smarter inventory control systems and IoT-driven tools for the modern supply chain

• Revolutionising Returns: Integrating AI and automation optimise returned item tracking and damage prevention
• From Manual to Machine-Driven: Transforming return decision-making with AI and machine learning algorithms
• AI and Supply Chain Visibility: How AI models detect anomalies in supply chain performance and product condition

• Innovation in Motion: The radical shift towards robotic and autonomous logistics operations
• More Than Just Speed: How dynamic route optimisation reduces delays and improve personalised delivery windows
• Streamlining Delivery At Scale: Optimising delivery system and equipment maintenance with real-time monitoring technology, predictive tracking

• Unlocking End-to-End Visibility: The power of big data and cloud integration in logistics
• Big Data’s Edge: Harnessing big data to unlock hyper-personalised delivery in retail and e-commerce
• Efficiency Unleashed: Reducing operational costs with big data and cloud optimisation