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RE SUMMIT (PHILIPPINES) LOGO

August 12, 2025
Venue: Shangri-La The Fort, Manila

August 12, 2025 8:00 am

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August 12, 2025

Venue: Shangri-La The Fort, Manila

Following the success of E-Commerce Marketing Philippines 2024, we’re making it bigger and better as the Retail & E-Commerce Innovation Marketing & Tech Summit 2025. This groundbreaking in-person summit will redefine the future of e-commerce in Manila on August 12, 2025. Aimed at revolutionising Philippine commerce, the event will unite industry leaders, marketing experts, and tech innovators to explore the latest trends, strategies, and technologies driving the evolution of e-commerce.

Prepare for a day filled with valuable insights, cutting-edge ideas, and ample opportunities for learning, networking, and inspiration. With top-notch keynote presentations, dynamic panel discussions, engaging fireside chats, and curated networking sessions, each moment is designed to fuel your ambition and elevate your e-commerce strategies.

Join us and be a part of a vibrant community committed to pushing the boundaries of innovation, growth, and digital transformation in the e-commerce and retail sectors.

The agenda is currently being updated.

Register

Agenda

August 12, 2025

none

8:00 AM

-

8:55 AM

REGISTRATION

8:00 AM

-

8:55 AM

REGISTRATION

8:55 AM

-

9:00 AM

OPENING REMARKS

8:55 AM

-

9:00 AM

OPENING REMARKS

CUSTOMER ENGAGEMENT

9:00 AM

-

9:20 AM

Keynote Presentation: Beyond the Cart: Growing Brand Communities That Thrive Online and Offline

9:00 AM

-

9:20 AM

Keynote Presentation: Beyond the Cart: Growing Brand Communities That Thrive Online and Offline

  • Is your organization ready?
  • Creating an engaging platform that actually converts.

Speaker

Tiffany Batungbacal (1)

Tiffany Batungbacal

Assistant Vice President

Primer Group of Companies

9:20 AM

-

10:00 AM

Panel Discussion: Customer Lifecycle — The Post-Checkout Stage and Why It Matters

9:20 AM

-

10:00 AM

Panel Discussion: Customer Lifecycle — The Post-Checkout Stage and Why It Matters

  • The Critical Period: Why the initial post-sale period is the foundation of profitable growth and enduring customer loyalty
  • Building Trust Through Transparency: The impact of clear communication on shipping, returns, and product support on customer satisfaction and retention
  • Turning Feedback into Action: Post-purchase surveys and reviews that improve products, services, and customer experience

Speaker

Sriharsha Vavilala

Sriharsha Vavilala

Director of Revenue & Strategy

edamama

Speaker

(R&E PH ’25 Icon) John Benedict Agramon

John Benedict Agramon

Marketing and E-Commerce Director

FILA Philippines

Speaker

Nancy Almasco

Nancy Almasco

Marketing Director

FlowerStore.ph

Speaker

REPH ’25 Roki Ferrer

Roki Ferrer

Head of Data (Moderator)

dentsu

SOCIAL COMMERCE

10:00 AM

-

10:20 AM

Keynote Presentation: From Browsing to Buying: Real Lessons on What Actually Drives Conversions in 2025

10:00 AM

-

10:20 AM

Keynote Presentation: From Browsing to Buying: Real Lessons on What Actually Drives Conversions in 2025

  • 2025 Case Studies: Decoding key drivers of performance in 2025
  • Adapting to Win: Aligning creative with platform dynamics and cultural insight
  • Optimising the Path to Purchase: Building scalable conversion journeys

Speaker

(R&E PH 25 Icon) Kai Xin Lee

Kai Xin Lee

Managing Director

Meetsocial

10:20 AM

-

10:40 AM

MORNING TEA BREAK

10:20 AM

-

10:40 AM

MORNING TEA BREAK

CUSTOMER DATA

10:40 AM

-

11:20 AM

Panel Discussion: Maximising Success in Retail and E-Commerce: How Predictive Analytics Keeps You Ahead of the Game

10:40 AM

-

11:20 AM

Panel Discussion: Maximising Success in Retail and E-Commerce: How Predictive Analytics Keeps You Ahead of the Game

  • Deploying Predictive Models: How to bring predictive analytics into existing workflows and decision-making processes to make smarter, faster decisions
  • Expanding Market Reach with Data-Driven Strategies: Testing new product launches or campaigns with predictive simulations
  • Boosting Retention and CLV: Ways to prevent churn and offer tailored products to maximise customer value and loyalty with predictive analytics

Speaker

Kat Costas

Kat Costas

Marketing Director

Anko Philippines

Speaker

Neelam Gopwani

Neelam Gopwani

President

Vision Express Philippines

Speaker

Phil Tiongson

Phil Tiongson

Head and General Manager for Data and Strategy (Moderator)

Havas Ortega

11:20 AM

-

12:35 PM

ROUNDTABLE DISCUSSION

11:20 AM

-

12:35 PM

ROUNDTABLE DISCUSSION

This roundtable session provides an interactive platform for connecting with industry peers, sharing valuable insights, and exploring key marketing topics. It’s an excellent opportunity to engage in meaningful discussions, exchange experiences, and gain new perspectives from fellow professionals.

Such topics include:

  • Customer Engagement
  • Customer Experience
  • Data & Analytics
  • Omnichannel Marketing
  • Performance Marketing
  • Retail Marketing
  • E-Commerce Platforms
  • Mobile Commerce
  • Data Protection & Security
  • Supply Chain Management
  • Logistics
  • Payments

12:35 PM

-

2:00 PM

NETWORKING LUNCH

12:35 PM

-

2:00 PM

NETWORKING LUNCH

SUPPLY CHAIN MANAGEMENT

2:00 PM

-

2:25 PM

Fireside Chat: The Intelligent Returns Cycle: Harnessing Smart Tech Systems to Streamline Operational Processes on Returns Management

2:00 PM

-

2:25 PM

Fireside Chat: The Intelligent Returns Cycle: Harnessing Smart Tech Systems to Streamline Operational Processes on Returns Management

  • Revolutionising Returns: Integrating AI and automation optimise returned item tracking and damage prevention
  • From Manual to Machine-Driven: Transforming return decision-making with AI and machine learning algorithms
  • Enhancing Supply Chain Visibility with Modern Tech: Detecting anomalies in performance and product condition

Speaker

Mark Balean

Mark Gregory Balean

Supply Chain Director

Sunnies Inc.

Speaker

REPH ’25 Aliza Carmona

Aliza Carmona

Regional Journalist (Moderator)

MARKETECH APAC

CUSTOMER EXPERIENCE

2:25 PM

-

2:45 PM

Keynote Presentation: The New Shopping Paradigm: Where Clicks Meet Bricks

2:25 PM

-

2:45 PM

Keynote Presentation: The New Shopping Paradigm: Where Clicks Meet Bricks

  • The Role of Physical Stores in a Digital World: Are physical stores becoming experiential hubs rather than transactional spaces?
  • Harnessing Consumer Screen Time: Leveraging mobile-friendly websites and mobile-optimised marketing campaigns
  • Flexible Customer Journey: Offering flexible fulfillment options like buy online, pick up in-store (BOPIS), and curbside pickup

Speaker

Emmanuel Cruz

Emmanuel Cruz

Omnichannel Director

Avon Cosmetics Inc.

2:45 PM

-

3:05 PM

AFTERNOON TEA BREAK

2:45 PM

-

3:05 PM

AFTERNOON TEA BREAK

3:05 PM

-

3:45 PM

Panel Discussion: Decoding Omnishoppers: Unpacking the New Wave of Consumer Behaviour

3:05 PM

-

3:45 PM

Panel Discussion: Decoding Omnishoppers: Unpacking the New Wave of Consumer Behaviour

  • The Omnishopper Mindset: Defining omnishoppers and how their psychology differ from traditional shoppers
  • From In-Store to Digital: Why social media platforms are increasingly becoming shopping destinations for omnishoppers
  • The Growing Role of Social Commerce: Will it completely replace traditional e-commerce or exist as a complementary channel?

Speaker

(R&E PH ’25 Icon) Bea Atienza

Bea Atienza

Marketing Director, IBE

Colgate-Palmolive

Speaker

(R&E PH 25 Icon) Eena Meloto

Eena Meloto

Head of Marketing

Human Nature

Speaker

Marx Benedict So

Marx Benedict So

Associate Marketing Director, Digital & Commercial Insights

Mega Prime Foods Inc.

Speaker

REPH ’25 Giann Vega

Giann Vega

E-Commerce Head & Digital Data Transformation Lead – Philippines (Moderator)

PepsiCo, Inc.

PARTNERSHIP MARKETING

3:45 PM

-

4:10 PM

Fireside Chat: Breaking Limits: Harnessing Partnership Marketing to Thrive in an Ever-Changing Market

3:45 PM

-

4:10 PM

Fireside Chat: Breaking Limits: Harnessing Partnership Marketing to Thrive in an Ever-Changing Market

  • Expanding Reach: Leveraging partnerships to break into new markets
  • Cultural Alignment: Ensuring shared values for successful long-term partnerships
  • Adapting to Change: Evolving partnership strategies in a dynamic market

Speaker

REPH ’25 Lorent Adrias

Lorent Adrias

Chief Marketing Officer

Epicurean Partners Exchange

Speaker

Raffy Bariso

Raffy Bariso

Chief Synergy Officer

MullenLowe TREYNA (Moderator)

4:10 PM

-

4:15 PM

CLOSING REMARKS

4:10 PM

-

4:15 PM

CLOSING REMARKS

See Agenda for Day 2

Request for Agenda

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Speakers

Kat Costas
Kat Costas
Marketing Director
Anko Philippines
  • View Speaker Profile

117357

Kat is a seasoned marketing leader with 20 years of experience across agency and brand roles. She began in advertising, championing integrated campaigns for global and local clients. At Levi’s, she rose from Head of Marketing in the Philippines to regional roles across Southeast Asia and East Asia Pacific. Now as Marketing Director at Anko, she leads brand strategy and consumer marketing in the Philippines, driving awareness, engagement, and affinity for the brand.

Emmanuel Cruz
Emmanuel Cruz
Omnichannel Director
Avon Cosmetics Inc.
  • View Speaker Profile

116100

Emmanuel is the Omnichannel Director of Avon Cosmetics Inc. responsible for accelerating retail offline and online portfolio brands. He has 16 extensive years of regional and local experience in e-commerce, digital marketing, brand management, and commercial operations from multinational FMCGs – Unilever, Bayer Consumer Health, Wyeth Nutrition and Mondelez. He holds a bachelor’s degree in Management Engineering from Ateneo de Manila University, of which he is currently a part-time faculty teaching Digital Marketing at the John Gokongwei School of Management. Outside work, he enjoys playing tennis, travelling and spending quality time with his Shiba Inu.

(R&E PH ’25 Icon) Bea Atienza
Bea Atienza
Marketing Director, IBE
Colgate-Palmolive
  • View Speaker Profile

116103

Bea is an award-winning digital strategist with expertise in innovating brand experiences through digital transformation. Over the past 18+ years, she has led local, regional and global remits with senior roles in Manila, Shanghai and Singapore. As Marketing Director, Impactful Brand Experience (IBE) Leader at Colgate-Palmolive Philippines, she leads integrated performance media strategy and brand ecosystem development. Prior to CPPI, she was Chief Strategy Officer at Dentsu Philippines and concurrently General Manager at iProspect. She previously held planning leadership positions at Edelman Digital Singapore, Wunderman Singapore and McCann Shanghai / Manila.

REPH ’25 Roki Ferrer
Roki Ferrer
Head of Data (Moderator)
dentsu
  • View Speaker Profile

118326

Roki is a seasoned marketer of 18 years with roles in brand management and integrated marketing for Splash Corporation and Coca-Cola. His tenure as Corporate Brand Management and Sustainability Director at Globe drove company reputation across stakeholders.

From an 11-year client position, Roki assumed the role of Integration Director at Publicis Media. In 2019, he joined Dentsu to fortify strategy and research capabilities in media and creative. Currently Head of Data, Roki is dedicated to advancing agency value through data-driven and tech-enabled solutions.

Sriharsha Vavilala
Sriharsha Vavilala
Director of Revenue & Strategy
edamama
  • View Speaker Profile

116104

Sriharsha Vavilala is the Director of Revenue & Growth at Edamama, an omnichannel retailer focused on parenting. With over 8 years of experience in eCommerce and consulting, he leads Edamama’s revenue strategy including customer acquisition, retention, and experience. He has driven hypergrowth while optimising customer lifecycles for profitability. Sriharsha is passionate about building high-impact growth teams and delivering seamless, personalised experiences that maximise customer value and drive long-term, sustainable business growth.

REPH ’25 Lorent Adrias
Lorent Adrias
Chief Marketing Officer
Epicurean Partners Exchange
  • View Speaker Profile

118332

Lorent is a multi-award-winning marketing professional, recognised both locally and internationally. With a strong background in brand marketing and with over 15 years’ experience, he currently serves as Marketing Head of Kenny Rogers Roasters and Seattle’s Best Coffee Philippines.

Under his leadership, the brands have driven strong business growth and launched impactful campaigns that enhance their relevance. Lorent advocates inclusivity and innovation, fuelled by his passion for excellence.

(R&E PH ’25 Icon) John Benedict Agramon
John Benedict Agramon
Marketing and E-Commerce Director
FILA Philippines
  • View Speaker Profile

116105

Ben is a digital marketing and e-commerce expert with a strong track record in driving sales and brand growth. As Marketing and E-commerce Director at Fila Philippines, he leads digital strategy and team development to boost online performance. With over a decade of experience across top FMCG, Retail Fashion. and healthcare brands, he consistently delivers results through strategic leadership and digital innovation.

Nancy Almasco
Nancy Almasco
Marketing Director
FlowerStore.ph
  • View Speaker Profile

116106

Nancy has over 10 years of experience in digital marketing and ecommerce. She enables businesses to scale and disrupt the competitive landscape with strategies based on data and consumer insight. She is currently the Marketing Director of FlowerStore.ph, the Philippines’ #1 Online Gift Store. Nancy is set to launch her own digital firm which focuses on providing services to SMEs, startups, and scaleups.

Phil Tiongson
Phil Tiongson
Head and General Manager for Data and Strategy (Moderator)
Havas Ortega
  • View Speaker Profile

117359

Phil Tiongson has more than 25 years of experience in the field of strategic media planning, analytics, and data. Currently the General Manager for Mx and Data Science at HAVAS Ortega, he is tasked to ensure that the local teams are equipped with the technology and data resources needed to optimize consumers’ media experiences to build meaningful brands. Prior to HAVAS Ortega, he was with McCann Worldgroup Philippines, IPG Mediabrands, Mediacom and Zenithoptimedia in Singapore, and McCann Erickson in Vietnam.

REPH ’25 Aliza Carmona
Aliza Carmona
Regional Journalist (Moderator)
MARKETECH APAC
  • View Speaker Profile

118328

No biography found.
(R&E PH 25 Icon) Eena Meloto
Eena Meloto
Head of Marketing
Human Nature
  • View Speaker Profile

116107

Eena has a mix of experience in advertising, marketing, communication and business strategy. She built her foundational experience at Ogilvy where she learned to bring together consumer strategy with creative ideas. Her faith journey shifted her to share good news of work with the poor at Gawad Kalinga to partners and volunteers. She is currently Head of Marketing for a local personal care brand with a purpose: human ❤️ nature.

(R&E PH 25 Icon) Kai Xin Lee
Kai Xin Lee
Managing Director
Meetsocial
  • View Speaker Profile

116108

Kai Xin is the Managing Director of Meetsocial Southeast Asia, part of a global digital agency managing over $6B in media spend. With over 20 years of experience in brand strategy, marketing, and digital transformation, she has advised high-growth startups like Lyte Ventures and Supermom, and supports venture building through Louken Group. As a former agency founder, Kai Xin now helps brands scale effectively by turning performance marketing into real, conversion-driven business growth.

Marx Benedict So
Marx Benedict So
Associate Marketing Director, Digital & Commercial Insights
Mega Prime Foods Inc.
  • View Speaker Profile

111571

Marx has worn many hats throughout the years, each one adding a unique layer to his expertise. An engineering graduate, he started from supply chain planning then transitioned to commercial IT to pursue his passion for innovation. After some time, he moved to sales handling digital commerce and was instrumental in growing the company’s e-commerce. Most recently, he is now leading the Digital team of Mega Prime Foods Inc., driving innovation and ensuring digital and technology to enhance business goals.

Raffy Bariso
Raffy Bariso
Chief Synergy Officer
MullenLowe TREYNA (Moderator)
  • View Speaker Profile

117361

Raffy brings over 20 years of digital marketing experience  across FMCG, banking, QSR, and startups. He’s collected numerous awards both in local and award shows for standout campaigns with heavyweight brands like 7-Eleven, Closeup, Knorr, and Google. Currently juggling dual roles as Chief Synergy Officer at MullenLowe TREYNA Group and CEO of their performance marketing powerhouse, QAIROS. Raffy also shares his expertise as a DMAP member and academic speaker.

REPH ’25 Giann Vega
Giann Vega
E-Commerce Head & Digital Data Transformation Lead – Philippines (Moderator)
PepsiCo, Inc.
  • View Speaker Profile

118330

Giann is a results-driven and award-winning digital commerce leader from PepsiCo. He brings to life online the world’s most iconic brands – Pepsi, Lay’s, Mountain Dew, Quaker, Cheetos, Doritos, Gatorade, Sting, and more. Giann is passionate about bringing brands, agencies, and platforms together to launch impactful full-funnel marketing strategies and campaigns. Consumer-centricity is at the heart of what Giann and the PepsiCo team do to create smiles with every sip and bite of their products.

Tiffany Batungbacal (1)
Tiffany Batungbacal
Assistant Vice President
Primer Group of Companies
  • View Speaker Profile

116111

Tiffany Batungbacal is the Assistant Vice President leading the Adventure Portfolio of Primer Group of Companies. She is a seasoned retailer and problem solver who brings value-added change to the organisation.

She is a team player who is self-motivated and goal-oriented with almost 20 years of experience in Retail, Advertising, Brand Management and Marketing handling both local multiconcept stores and global brands for distribution such as R.O.X., Grind, Columbia, TNF, Salomon, Quiksilver, Roxy, DC, FOX, Billabong, etc.

She has a proven track record in turning businesses around and improving profitability by understanding consumer behaviour, negotiating with principals, developing well-curated and efficient merchandise mix, rolling out strategic marketing initiatives and strategic expansion to ensure growth at managed risk.

Mark Balean
Mark Gregory Balean
Supply Chain Director
Sunnies Inc.
  • View Speaker Profile

117362

Mark is a seasoned supply chain leader with over 21 years of experience across FMCG, fashion and food retail, construction, distribution, and health and beauty. Currently the Supply Chain Director at Sunnies Inc., he has held senior roles spanning end-to-end supply chain, quality assurance, consulting, and project management. Known for building scalable, process-driven systems tailored to business needs, Mark excels in delivering practical, results-oriented solutions that enable growth, resilience, and operational excellence.

Neelam Gopwani
Neelam Gopwani
President
Vision Express Philippines
  • View Speaker Profile

116112

Neelam Gopwani is the President of Vision Express Philippines, leading the brand’s expansion and innovation in the optical and wellness industry. With a strong background in retail, strategy, and business development, she has positioned Vision Express as the go-to destination for expert eye care and premium eyewear. Under her leadership, the company continues to grow, offering world-class vision solutions, pioneering AI-driven health screenings, and enhancing customer experiences across 80+ stores nationwide.

Sponsors

SILVER SPONSORS

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Meetsocial is a global leader in performance marketing, managing over $6 billion in annual ad spend. With 1,000+ experts across the US, Asia, and Europe, we drive growth for e-commerce, gaming, and app clients. Our proprietary business intelligence system and extensive ad-spend data across markets fuel sharper insights and better results. As a Tier 1 XiaoHongShu partner and specialists across 50+ major media platforms, we deliver impact for brands like Microsoft, Tencent, TEMU, and Trip.com.

Verz Design offers full-suite e commerce web development & digital marketing services, driving client success and growth for DTC, B2C, and B2B businesses. With a strong presence across SEA, we have been entrusted as one of the region’s few Shopify Plus partner agencies.

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Proximus Global, combining the strengths of Telesign, BICS, and Route Mobile, is transforming the future of communications and digital identity. Together, our solutions fuel innovation across the world’s largest companies and emerging brands. Our unrivaled global reach empowers businesses to create engaging experiences with built-in fraud protection across the entire customer lifecycle. Our comprehensive suite of solutions – from our super network for voice, messaging, and data, to 5G and IoT; and from verification and intelligence to CPaaS for personalized omnichannel engagement – enables businesses and communities to thrive. Reaching over 5 billion subscribers, securing more than 180 billion transactions annually, and connecting 1,000+ destinations, we honor our commitment to connect, protect and engage everyone, everywhere.

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BRONZE SPONSOR

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Connect with millions of active and paying GCash customers through Marketing, Data, and Green Solutions with GCash for Business: Partner Solutions.

Leverage data-driven strategies to elevate your brand with easy and effective marketing solutions that provide a deeper understanding of your consumers’ passion points. Businesses can hyper-personalised campaigns, simplify customers’ onboarding process, and implement environmentally impactful strategies, resulting in relevant reach and enhanced engagement.

GCash for Business: Partner Solutions is powered by GCash, the country’s leading Fintech company. Fueled by continuous game-changing and purpose-driven innovation, it envisions ‘Finance for All’ working towards making Filipinos’ everyday lives better.

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EVENT PARTNER

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Globe Business, your trusted technology partner, empowers businesses to prosper in the digital age. With a deep understanding of the local market and access to cutting-edge technology, we provide a comprehensive suite of solutions, including mobile, wireline, broadband, data connectivity, internet, managed services, and IT-enabling solutions. Our tailored approach connects businesses to the right technologies, enabling them to optimize operations, enhance efficiency, and unlock new growth opportunities.

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Cebu Pacific (CEB), the Philippines’ leading airline, entered the aviation industry on March 1996 and pioneered the “low fare, great value” strategy and has flown over 250 million passengers since inception.

CEB offers the widest domestic network in the Philippines with 37 domestic destinations, with hubs in Manila, Cebu, Clark, Iloilo, and Davao. It also currently operates flights to 26 international destinations, spanning across Asia, Australia, and the Middle East.

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Take the lead in shaping the future of retail and e-commerce! Reach out to us at [email protected].

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Access Pass

BRANDS

BRAND PASS

Access to all sessions.

Access to all presentation materials.

Access to all networking breaks and lunch.

With complete access to anything and everything in the conference, you won’t be missing out on Q&A’s, interaction and engagement with other attendees, demos from exhibitors, and more exciting opportunities! All on-demand materials will be made available.

PHP 15,500

/Standard

/Early Bird

VENDORS

VENDOR PASS

Access to all sessions.

Access to all presentation materials.

Access to all networking breaks and lunch.

With complete access to anything and everything in the conference, you won’t be missing out on Q&A’s, interaction and engagement with other attendees, demos from exhibitors, and more exciting opportunities! All on-demand materials will be made available.

PHP 23,500

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/Early Bird

Reasons Why You Should Attend

Networking

Connect with leading retail and e-commerce brands in the Philippines. Engage in discussions on the future of e-commerce marketing, exchange insights, and collaborate with industry peers to drive growth.

Knowledge-Sharing

Discover key retail and e-commerce strategies through in-person discussions, presentations, and proven tactics specifically designed for the Philippine market.

Stay Competitive

As the retail and e-commerce landscape evolves in 2025, staying ahead with crucial insights is more important than ever. This conference offers the strategies and expertise you need to stay competitive and lead the way in the industry for years to come.

Growth

This event serves as a platform for both personal and brand development, offering inspiration, motivation, and meaningful connections with fellow retail and e-commerce experts. Take this opportunity to refine your strategies and propel your success in the industry!

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As a delegate, you will have the opportunity to join one (1) roundtable discussion session with your peers. Please select multiple preferred topics that you would like to join, and we will do our best to accommodate your request, as slots per topic are limited and not guaranteed. (For group registrations, kindly select more than one preferred topic for each attendee.)*

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This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
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