8:00 AM
-
8:55 AM
REGISTRATION
8:00 AM
-
8:55 AM
REGISTRATION
8:55 AM
-
9:00 AM
OPENING REMARKS
8:55 AM
-
9:00 AM
OPENING REMARKS
August 12, 2025
Venue: Shangri-La The Fort, Manila

Following the success of E-Commerce Marketing Philippines 2024, we’re making it bigger and better as the Retail & E-Commerce Innovation Marketing & Tech Summit 2025. This groundbreaking in-person summit will redefine the future of e-commerce in Manila on August 12, 2025. Aimed at revolutionising Philippine commerce, the event will unite industry leaders, marketing experts, and tech innovators to explore the latest trends, strategies, and technologies driving the evolution of e-commerce.
Prepare for a day filled with valuable insights, cutting-edge ideas, and ample opportunities for learning, networking, and inspiration. With top-notch keynote presentations, dynamic panel discussions, engaging fireside chats, and curated networking sessions, each moment is designed to fuel your ambition and elevate your e-commerce strategies.
Join us and be a part of a vibrant community committed to pushing the boundaries of innovation, growth, and digital transformation in the e-commerce and retail sectors.
8:00 AM
8:55 AM
REGISTRATION
8:00 AM
8:55 AM
REGISTRATION
8:55 AM
9:00 AM
OPENING REMARKS
8:55 AM
9:00 AM
OPENING REMARKS
9:00 AM
9:20 AM
Keynote Presentation: Beyond the Cart: Growing Brand Communities That Thrive Online and Offline
9:00 AM
9:20 AM
Keynote Presentation: Beyond the Cart: Growing Brand Communities That Thrive Online and Offline
Speaker
Tiffany Batungbacal
Assistant Vice President
Primer Group of Companies
9:20 AM
10:00 AM
Panel Discussion: Customer Lifecycle — The Post-Checkout Stage and Why It Matters
9:20 AM
10:00 AM
Panel Discussion: Customer Lifecycle — The Post-Checkout Stage and Why It Matters
Speaker
Sriharsha Vavilala
Director of Revenue & Strategy
edamama
Speaker
John Benedict Agramon
Marketing and E-Commerce Director
FILA Philippines
Speaker
Nancy Almasco
Marketing Director
FlowerStore.ph
Speaker
Roki Ferrer
Head of Data (Moderator)
dentsu
10:00 AM
10:20 AM
Keynote Presentation: From Browsing to Buying: Real Lessons on What Actually Drives Conversions in 2025
10:00 AM
10:20 AM
Keynote Presentation: From Browsing to Buying: Real Lessons on What Actually Drives Conversions in 2025
Speaker
Kai Xin Lee
Managing Director
Meetsocial
10:20 AM
10:40 AM
MORNING TEA BREAK
10:20 AM
10:40 AM
MORNING TEA BREAK
10:40 AM
11:20 AM
Panel Discussion: Maximising Success in Retail and E-Commerce: How Predictive Analytics Keeps You Ahead of the Game
10:40 AM
11:20 AM
Panel Discussion: Maximising Success in Retail and E-Commerce: How Predictive Analytics Keeps You Ahead of the Game
Speaker
Kat Costas
Marketing Director
Anko Philippines
Speaker
Neelam Gopwani
President
Vision Express Philippines
Speaker
Phil Tiongson
Head and General Manager for Data and Strategy (Moderator)
Havas Ortega
11:20 AM
12:35 PM
ROUNDTABLE DISCUSSION
11:20 AM
12:35 PM
ROUNDTABLE DISCUSSION
This roundtable session provides an interactive platform for connecting with industry peers, sharing valuable insights, and exploring key marketing topics. It’s an excellent opportunity to engage in meaningful discussions, exchange experiences, and gain new perspectives from fellow professionals.
Such topics include:
12:35 PM
2:00 PM
NETWORKING LUNCH
12:35 PM
2:00 PM
NETWORKING LUNCH
2:00 PM
2:25 PM
Fireside Chat: The Intelligent Returns Cycle: Harnessing Smart Tech Systems to Streamline Operational Processes on Returns Management
2:00 PM
2:25 PM
Fireside Chat: The Intelligent Returns Cycle: Harnessing Smart Tech Systems to Streamline Operational Processes on Returns Management
Speaker
Mark Gregory Balean
Supply Chain Director
Sunnies Inc.
Speaker
Aliza Carmona
Regional Journalist (Moderator)
MARKETECH APAC
2:25 PM
2:45 PM
Keynote Presentation: The New Shopping Paradigm: Where Clicks Meet Bricks
2:25 PM
2:45 PM
Keynote Presentation: The New Shopping Paradigm: Where Clicks Meet Bricks
Speaker
Emmanuel Cruz
Omnichannel Director
Avon Cosmetics Inc.
2:45 PM
3:05 PM
AFTERNOON TEA BREAK
2:45 PM
3:05 PM
AFTERNOON TEA BREAK
3:05 PM
3:45 PM
Panel Discussion: Decoding Omnishoppers: Unpacking the New Wave of Consumer Behaviour
3:05 PM
3:45 PM
Panel Discussion: Decoding Omnishoppers: Unpacking the New Wave of Consumer Behaviour
Speaker
Bea Atienza
Marketing Director, IBE
Colgate-Palmolive
Speaker
Eena Meloto
Head of Marketing
Human Nature
Speaker
Marx Benedict So
Associate Marketing Director, Digital & Commercial Insights
Mega Prime Foods Inc.
Speaker
Giann Vega
E-Commerce Head & Digital Data Transformation Lead – Philippines (Moderator)
PepsiCo, Inc.
3:45 PM
4:10 PM
Fireside Chat: Breaking Limits: Harnessing Partnership Marketing to Thrive in an Ever-Changing Market
3:45 PM
4:10 PM
Fireside Chat: Breaking Limits: Harnessing Partnership Marketing to Thrive in an Ever-Changing Market
Speaker
Lorent Adrias
Chief Marketing Officer
Epicurean Partners Exchange
Speaker
Raffy Bariso
Chief Synergy Officer
MullenLowe TREYNA (Moderator)
4:10 PM
4:15 PM
CLOSING REMARKS
4:10 PM
4:15 PM
CLOSING REMARKS
"(Required)" indicates required fields
117357
Kat is a seasoned marketing leader with 20 years of experience across agency and brand roles. She began in advertising, championing integrated campaigns for global and local clients. At Levi’s, she rose from Head of Marketing in the Philippines to regional roles across Southeast Asia and East Asia Pacific. Now as Marketing Director at Anko, she leads brand strategy and consumer marketing in the Philippines, driving awareness, engagement, and affinity for the brand.
116100
Emmanuel is the Omnichannel Director of Avon Cosmetics Inc. responsible for accelerating retail offline and online portfolio brands. He has 16 extensive years of regional and local experience in e-commerce, digital marketing, brand management, and commercial operations from multinational FMCGs – Unilever, Bayer Consumer Health, Wyeth Nutrition and Mondelez. He holds a bachelor’s degree in Management Engineering from Ateneo de Manila University, of which he is currently a part-time faculty teaching Digital Marketing at the John Gokongwei School of Management. Outside work, he enjoys playing tennis, travelling and spending quality time with his Shiba Inu.
116103
Bea is an award-winning digital strategist with expertise in innovating brand experiences through digital transformation. Over the past 18+ years, she has led local, regional and global remits with senior roles in Manila, Shanghai and Singapore. As Marketing Director, Impactful Brand Experience (IBE) Leader at Colgate-Palmolive Philippines, she leads integrated performance media strategy and brand ecosystem development. Prior to CPPI, she was Chief Strategy Officer at Dentsu Philippines and concurrently General Manager at iProspect. She previously held planning leadership positions at Edelman Digital Singapore, Wunderman Singapore and McCann Shanghai / Manila.
118326
Roki is a seasoned marketer of 18 years with roles in brand management and integrated marketing for Splash Corporation and Coca-Cola. His tenure as Corporate Brand Management and Sustainability Director at Globe drove company reputation across stakeholders.
From an 11-year client position, Roki assumed the role of Integration Director at Publicis Media. In 2019, he joined Dentsu to fortify strategy and research capabilities in media and creative. Currently Head of Data, Roki is dedicated to advancing agency value through data-driven and tech-enabled solutions.
116104
Sriharsha Vavilala is the Director of Revenue & Growth at Edamama, an omnichannel retailer focused on parenting. With over 8 years of experience in eCommerce and consulting, he leads Edamama’s revenue strategy including customer acquisition, retention, and experience. He has driven hypergrowth while optimising customer lifecycles for profitability. Sriharsha is passionate about building high-impact growth teams and delivering seamless, personalised experiences that maximise customer value and drive long-term, sustainable business growth.
118332
Lorent is a multi-award-winning marketing professional, recognised both locally and internationally. With a strong background in brand marketing and with over 15 years’ experience, he currently serves as Marketing Head of Kenny Rogers Roasters and Seattle’s Best Coffee Philippines.
Under his leadership, the brands have driven strong business growth and launched impactful campaigns that enhance their relevance. Lorent advocates inclusivity and innovation, fuelled by his passion for excellence.
116105
Ben is a digital marketing and e-commerce expert with a strong track record in driving sales and brand growth. As Marketing and E-commerce Director at Fila Philippines, he leads digital strategy and team development to boost online performance. With over a decade of experience across top FMCG, Retail Fashion. and healthcare brands, he consistently delivers results through strategic leadership and digital innovation.
116106
Nancy has over 10 years of experience in digital marketing and ecommerce. She enables businesses to scale and disrupt the competitive landscape with strategies based on data and consumer insight. She is currently the Marketing Director of FlowerStore.ph, the Philippines’ #1 Online Gift Store. Nancy is set to launch her own digital firm which focuses on providing services to SMEs, startups, and scaleups.
117359
Phil Tiongson has more than 25 years of experience in the field of strategic media planning, analytics, and data. Currently the General Manager for Mx and Data Science at HAVAS Ortega, he is tasked to ensure that the local teams are equipped with the technology and data resources needed to optimize consumers’ media experiences to build meaningful brands. Prior to HAVAS Ortega, he was with McCann Worldgroup Philippines, IPG Mediabrands, Mediacom and Zenithoptimedia in Singapore, and McCann Erickson in Vietnam.
118328
116107
Eena has a mix of experience in advertising, marketing, communication and business strategy. She built her foundational experience at Ogilvy where she learned to bring together consumer strategy with creative ideas. Her faith journey shifted her to share good news of work with the poor at Gawad Kalinga to partners and volunteers. She is currently Head of Marketing for a local personal care brand with a purpose: human ❤️ nature.
116108
Kai Xin is the Managing Director of Meetsocial Southeast Asia, part of a global digital agency managing over $6B in media spend. With over 20 years of experience in brand strategy, marketing, and digital transformation, she has advised high-growth startups like Lyte Ventures and Supermom, and supports venture building through Louken Group. As a former agency founder, Kai Xin now helps brands scale effectively by turning performance marketing into real, conversion-driven business growth.
111571
Marx has worn many hats throughout the years, each one adding a unique layer to his expertise. An engineering graduate, he started from supply chain planning then transitioned to commercial IT to pursue his passion for innovation. After some time, he moved to sales handling digital commerce and was instrumental in growing the company’s e-commerce. Most recently, he is now leading the Digital team of Mega Prime Foods Inc., driving innovation and ensuring digital and technology to enhance business goals.
117361
Raffy brings over 20 years of digital marketing experience across FMCG, banking, QSR, and startups. He’s collected numerous awards both in local and award shows for standout campaigns with heavyweight brands like 7-Eleven, Closeup, Knorr, and Google. Currently juggling dual roles as Chief Synergy Officer at MullenLowe TREYNA Group and CEO of their performance marketing powerhouse, QAIROS. Raffy also shares his expertise as a DMAP member and academic speaker.
118330
Giann is a results-driven and award-winning digital commerce leader from PepsiCo. He brings to life online the world’s most iconic brands – Pepsi, Lay’s, Mountain Dew, Quaker, Cheetos, Doritos, Gatorade, Sting, and more. Giann is passionate about bringing brands, agencies, and platforms together to launch impactful full-funnel marketing strategies and campaigns. Consumer-centricity is at the heart of what Giann and the PepsiCo team do to create smiles with every sip and bite of their products.
116111
Tiffany Batungbacal is the Assistant Vice President leading the Adventure Portfolio of Primer Group of Companies. She is a seasoned retailer and problem solver who brings value-added change to the organisation.
She is a team player who is self-motivated and goal-oriented with almost 20 years of experience in Retail, Advertising, Brand Management and Marketing handling both local multiconcept stores and global brands for distribution such as R.O.X., Grind, Columbia, TNF, Salomon, Quiksilver, Roxy, DC, FOX, Billabong, etc.
She has a proven track record in turning businesses around and improving profitability by understanding consumer behaviour, negotiating with principals, developing well-curated and efficient merchandise mix, rolling out strategic marketing initiatives and strategic expansion to ensure growth at managed risk.
117362
Mark is a seasoned supply chain leader with over 21 years of experience across FMCG, fashion and food retail, construction, distribution, and health and beauty. Currently the Supply Chain Director at Sunnies Inc., he has held senior roles spanning end-to-end supply chain, quality assurance, consulting, and project management. Known for building scalable, process-driven systems tailored to business needs, Mark excels in delivering practical, results-oriented solutions that enable growth, resilience, and operational excellence.
116112
Neelam Gopwani is the President of Vision Express Philippines, leading the brand’s expansion and innovation in the optical and wellness industry. With a strong background in retail, strategy, and business development, she has positioned Vision Express as the go-to destination for expert eye care and premium eyewear. Under her leadership, the company continues to grow, offering world-class vision solutions, pioneering AI-driven health screenings, and enhancing customer experiences across 80+ stores nationwide.
Meetsocial is a global leader in performance marketing, managing over $6 billion in annual ad spend. With 1,000+ experts across the US, Asia, and Europe, we drive growth for e-commerce, gaming, and app clients. Our proprietary business intelligence system and extensive ad-spend data across markets fuel sharper insights and better results. As a Tier 1 XiaoHongShu partner and specialists across 50+ major media platforms, we deliver impact for brands like Microsoft, Tencent, TEMU, and Trip.com.
Verz Design offers full-suite e commerce web development & digital marketing services, driving client success and growth for DTC, B2C, and B2B businesses. With a strong presence across SEA, we have been entrusted as one of the region’s few Shopify Plus partner agencies.
Proximus Global, combining the strengths of Telesign, BICS, and Route Mobile, is transforming the future of communications and digital identity. Together, our solutions fuel innovation across the world’s largest companies and emerging brands. Our unrivaled global reach empowers businesses to create engaging experiences with built-in fraud protection across the entire customer lifecycle. Our comprehensive suite of solutions – from our super network for voice, messaging, and data, to 5G and IoT; and from verification and intelligence to CPaaS for personalized omnichannel engagement – enables businesses and communities to thrive. Reaching over 5 billion subscribers, securing more than 180 billion transactions annually, and connecting 1,000+ destinations, we honor our commitment to connect, protect and engage everyone, everywhere.
Connect with millions of active and paying GCash customers through Marketing, Data, and Green Solutions with GCash for Business: Partner Solutions.
Leverage data-driven strategies to elevate your brand with easy and effective marketing solutions that provide a deeper understanding of your consumers’ passion points. Businesses can hyper-personalised campaigns, simplify customers’ onboarding process, and implement environmentally impactful strategies, resulting in relevant reach and enhanced engagement.
GCash for Business: Partner Solutions is powered by GCash, the country’s leading Fintech company. Fueled by continuous game-changing and purpose-driven innovation, it envisions ‘Finance for All’ working towards making Filipinos’ everyday lives better.
Globe Business, your trusted technology partner, empowers businesses to prosper in the digital age. With a deep understanding of the local market and access to cutting-edge technology, we provide a comprehensive suite of solutions, including mobile, wireline, broadband, data connectivity, internet, managed services, and IT-enabling solutions. Our tailored approach connects businesses to the right technologies, enabling them to optimize operations, enhance efficiency, and unlock new growth opportunities.
Cebu Pacific (CEB), the Philippines’ leading airline, entered the aviation industry on March 1996 and pioneered the “low fare, great value” strategy and has flown over 250 million passengers since inception.
CEB offers the widest domestic network in the Philippines with 37 domestic destinations, with hubs in Manila, Cebu, Clark, Iloilo, and Davao. It also currently operates flights to 26 international destinations, spanning across Asia, Australia, and the Middle East.
"(Required)" indicates required fields
Access to all sessions.
Access to all presentation materials.
Access to all networking breaks and lunch.
With complete access to anything and everything in the conference, you won’t be missing out on Q&A’s, interaction and engagement with other attendees, demos from exhibitors, and more exciting opportunities! All on-demand materials will be made available.
PHP 15,500
/Standard
/Early Bird
Access to all sessions.
Access to all presentation materials.
Access to all networking breaks and lunch.
With complete access to anything and everything in the conference, you won’t be missing out on Q&A’s, interaction and engagement with other attendees, demos from exhibitors, and more exciting opportunities! All on-demand materials will be made available.
PHP 23,500
/Standard
/Early Bird
Connect with leading retail and e-commerce brands in the Philippines. Engage in discussions on the future of e-commerce marketing, exchange insights, and collaborate with industry peers to drive growth.
Discover key retail and e-commerce strategies through in-person discussions, presentations, and proven tactics specifically designed for the Philippine market.
As the retail and e-commerce landscape evolves in 2025, staying ahead with crucial insights is more important than ever. This conference offers the strategies and expertise you need to stay competitive and lead the way in the industry for years to come.
This event serves as a platform for both personal and brand development, offering inspiration, motivation, and meaningful connections with fellow retail and e-commerce experts. Take this opportunity to refine your strategies and propel your success in the industry!
"*" indicates required fields
