Raf Del Rosario is a marketing and digital advertising leader with over 17 years of experience driving growth for FMCG, pharmaceutical, and telecommunications brands. As part of AdSpark’s leadership team, he champions the agency’s MADTECH vision—seamlessly integrating data, creativity, and technology to achieve measurable business outcomes. Recognized for leading award-winning campaigns, Raf is a respected voice in the Philippine digital marketing industry, guiding brands and teams in navigating today’s fast-evolving digital landscape.

Melissa Henson is the Chief Marketing Officer at AIA Philippines, leading customer and marketing strategy, brand, communications, customer experience, and ESG. She has over two decades of experience across banking and insurance, previously holding leadership roles at Manulife Philippines, PBCOM, and Citibank. Melissa holds a Psychology degree from Ateneo de Manila University and an MBA from Georgetown University’s McDonough School of Business, where she received a Dean’s Citation for Service.

Gracie Dar Santos is a seasoned communications professional with over 20 years’ experience harnessing the power of storytelling. She has ventured into educational publishing, employee engagement, events hosting, bancassurance rewards imagineering, public relations and ghost writing. As Head of Corporate Communications in Allianz PNB Life, she manages the company’s internal and external communications, encompassing public and media relations, distribution, and employee communications, and drives communication strategies that increase awareness and amplify Allianz as a trusted global insurance partner.

Dar Santos holds a degree in Organizational Communication from the University of the Philippines, and a post graduate diploma in Marketing from the Ateneo Graduate School of Business Center for Continuing Education, where she graduated with a Directors Award for Academic Excellence. An advocate of mental health awareness, women empowerment and community development, she cares deeply about adding value to people’s lives.

D’Artagnan “Bunny” Aguilar is a marketing veteran with over 30 years of global experience. He is currently the CMO at CIMB Bank Philippines—where the bank was named Forbes’ Best Bank in the Philippines (2023) and ranked Best Digital Bank PH & #41 among the world’s Top 100 Digital Banks by The Asian Banker (2025) He held senior marketing roles in Globe and BPI. An HBS MBA and Ateneo alum, he also teaches Marketing at Ateneo de Manila University.

Geli is an experienced digital marketer with a decade of professional experience in growing brands for Filipinos and the SEA market. She has led award-winning campaigns with her stints at the Philippines’ top advertising and media agencies.

She now leads the marketing team of GoTyme Bank, a collaboration between the Gokongwei Group and multi-country digital bank Tyme, which amassed 5M onboarded customers within 2 years since its commercial launch.

Prior to joining GoTyme, she was involved in product development and led acquisition programs of fintech startups such as GCash and Tonik.

Phil Tiongson has more than 25 years of experience in the field of strategic media planning, analytics, and data. Currently the General Manager for Mx and Data Science at HAVAS Ortega, he is tasked to ensure that the local teams are equipped with the technology and data resources needed to optimize consumers’ media experiences to build meaningful brands. Prior to HAVAS Ortega, he was with McCann Worldgroup Philippines, IPG Mediabrands, Mediacom and Zenithoptimedia in Singapore, and McCann Erickson in Vietnam.

Joepy Libo-on is a full-time marketer and Head of Brand Marketing at HONOR Philippines, with over 11 years of experience in 360 marketing strategy and execution. She founded Marketing Guardian PH in 2024, a business training and consultancy firm that empowers brands and professionals through tailored learning and strategic support. Outside of work, Joepy is a passionate aerialist, pursuing this as creative outlet that keep her inspired and grounded beyond the corporate world.

Jose Carlo C. Flordeliza is the Chief Marketing Officer at Kindred Health, leading growth and brand strategy for the leading femtech company in the Philippines. Previously, he founded PetPal at 917Ventures and held roles at Globe Telecom and Evident Communications. A marketing expert across healthtech and SaaS, he is also a published fictionist and lecturer in creative writing and fiction studies. Carlo was named a Tatler Gen T Leader of Tomorrow in 2024.

James Parker began his career in London, holding analytics and data consultancy roles at GroupM and Omnicom for over 7 years before relocating to Singapore in 2012 at the inception of Annalect. With 20+ years of experience, he’s since held senior roles across the region at Xaxis, GroupM, Amobee, MiQ, and now LoopMe. His passion lies in blending platform innovation with commercial impact. From building data strategies at GroupM to launching Amobee’s proprietary telco product and now leading APAC for LoopMe, James has continually sat at the intersection of media, data, and technology. His journey is defined by transformation – of teams, platforms, and businesses – with a focus on unlocking growth and modernising how ad tech delivers value in Asia.

Sol Romero brings over 18 years of Media & Marketing expertise spanning diverse categories, markets, and functions. Currently Head of Media and Paid Media at L’Oréal Philippines, she leads the group’s full-funnel media strategy and activations, e-commerce media including media transformation, internal control and governance. Prior to rejoining L’Oréal in 2023, Sol honed her skills at leading media agencies in the Philippines and Singapore, managing key accounts for major local and multi-national FMCG companies.

Anthony is currently the Chief Marketing Officer at Malayan Insurance, the Philippines’ largest non-life insurer. Prior to Malayan, he held various leadership roles across marketing and digital strategy. He brings a wealth of experience from companies like AXA Philippines, Globe Telecom, KonsultaMD, and Friesland Campina. Throughout his career, he has honed his expertise in Business Development, Brand Marketing, Trade Marketing, and Digital Strategy.

Samantha is a Certified Digital Marketing Professional with over 25 years of experience in branding, communications, and digital strategy. She currently leads digital and reputation strategies for 13 properties at Megaworld Hotels and Resorts. Her work has earned her awards such as the 2020 Most Outstanding Marketing Leader and a 2023 Silver ANVIL. A sought-after speaker, she actively supports industry innovation through the Digital Marketing Association of the Philippines and global conferences.

Raffy brings over 20 years of digital marketing experience  across FMCG, banking, QSR, and startups. He’s collected numerous awards both in local and award shows for standout campaigns with heavyweight brands like 7-Eleven, Closeup, Knorr, and Google. Currently juggling dual roles as Chief Synergy Officer at MullenLowe TREYNA Group and CEO of their performance marketing powerhouse, QAIROS. Raffy also shares his expertise as a DMAP member and academic speaker.

Ace Ballesteros is Assistant Vice President for Creative Content at Nestlé Philippines. He has led award-winning campaigns that embed iconic brands into culture, earning accolades from The One Show, Clio, APAC Effies, and Kidlat Awards. Formerly a Creative Director in top Philippine agencies, his work has been featured at Cannes Lions. A champion of innovation, Ace pushes boundaries in branded content, gaming, and influencer marketing to keep Nestlé’s communications bold, relevant, and future-facing.

Sue has been in the communications industry for two decades. Over the years, she has often been tapped to find new business, to put out fires or turn the agency business around. Her strength lies in finding, building and maintaining good, professional, mutually-respectful relationships with Clients. A graduate of Management Economics from the Ateneo de Manila University, her role has been in Account Management as well as Business Development. At Leo Burnett, Sue managed the McDonald’s accounts which earned local and international creative accolades as well as help Clients achieve great business results. In March of 2020, in the middle of a pandemic, Sue launched Prodigious Philippines. Despite the market conditions, the company hit its targets in its first year and hit triple-digit growth on its second year and was able to contribute to the incremental revenue of Publicis Groupe Philippines. Today, Prodigious Philippines is the fastest-growing Prodigious operation in Asia Pacific. In 2022, Sue received the Difference Maker Award given by Publicis Groupe Philippines. The highest award bestowed on an individual across the 10 companies in the Publicis Groupe. (The Difference Maker Award – Given to an individual who really made a big difference to the culture, to the output, to the growth, to the impact of Publicis Groupe Philippines.) In December of 2023, Sue was awarded Campaign Brief Asia’s Southeast Asia Agency Growth Leader of the Year at the award show held in Singapore. This award recognises individuals working in a C-Suite leadership position who have done the most to advance their agency’s or network’s commercial growth. And in December of 2024, Prodigious won the Campaign Brief Asia’s Southeast Asia Production Company of the Year (Silver) at the award show held in Indonesia. Sue has also been active in the local advertising industry. Last stints would be 4As Board of Trustees Chairperson (2018), Ad Standards Council / ASC Board of Trustees Vice President (2018), 4As AOY Mancom (2019, 2018, 2017) and 4As AdSummit Pilipinas Public Relations Head (2018). And up to 2020, Sue finished her 3-year stint as director in the ASC Technical Committee Board of Trustees. Sue is also a new member of the Ateneo de Manila University JGSOM faculty.

Wence Wenceslao is the Senior Global Digital Lead at Unilever Beauty & Wellbeing, driving AI-powered marketing transformation across multiple markets. With 15 years of digital experience, she leads initiatives in Beauty Tech, GenAI, and data-driven content supply chains, delivering both operational efficiency and creative excellence. Her work has scaled AI adoption globally, boosting content volume, cutting costs, and improving brand equity. A sought-after thought leader, Wence regularly speaks on AI, customer engagement, and digital innovation.