• What makes CTV the game-changer for personalised, cross-platform advertising strategies?
• How can multi-channel strategies with mobile ads boost engagement and drive conversions across platforms?
• How is combining OOH with digital channels creating a seamless and impactful omnichannel brand experience?

Discover the latest in multi-channel advertising!

• Don’t stay in the past! – How AdTech curation helps future-proof multi-channel advertising strategies
• Be ready to supercharge your impact! – Discover how smart AdTech curation turns data into multi-channel creative gold
• Think your brand is engaging enough? – How AdTech can help you break through the noise and connect like never before

• #FYP: Staying ahead of the curve and crafting bold, attention-grabbing campaigns
• Gotta Catch ‘Em All! Leveraging gaming and immersive platforms to hook today’s digital-native audiences
• New Media Culture: Understanding consumer behavior shifts in the age of interactivity and emerging formats to disrupt traditional communication norms

• Cut Costs, Save Time: The automation features and innovations of 2025 that turbocharge production speed
• Consistent & Crisp, Every Time: Keeping your brand sharp and spotless across every channel—without the manual mess
• More Freedom, More Ideas: Let automation handle the grunt work, so your creative team can dream bigger and move faster

This roundtable session provides an interactive platform for connecting with industry peers, sharing valuable insights, and exploring key marketing topics. It’s an excellent opportunity to engage in meaningful discussions, exchange experiences, and gain new perspectives from fellow professionals.

Such topics include:

• Ad Effectiveness
• AI
• Contextual Ads
• CTV Advertising
• DOOH
• Creative Automation
• Mobile Advertising
• Native Ads
• Omnichannel Advertising
• Programmatic Advertising
• Retail Media Networks
• Sustainable Advertising

• Success Stories in Native Advertising: How retail media networks are seamlessly integrate ads into shopping experiences, enhance relevance and driving consumer engagement
• Contextual Advertising: How contextual targeting increases ad effectiveness by aligning content with the shopper’s intent and behaviour
• Measuring the Impact of Native vs. Contextual Ads: How these advertising strategies are boosting conversion rates and ROI for brands

• Hybrid Retail Programs: The next frontier in personalised shopping experiences
• Data Collaboration Frameworks: Building trust and transparency with brands, retailers, and platforms
• Full-funnel Measurement: Connecting data points to maximise ROI

• Maximising ROI: How digital billboards and real-time data are revolutionising ad targeting to deliver higher returns
• Sustainable Solutions: The rise of energy-efficient displays and eco-friendly practices transforming OOH advertising into a greener choice
• Tech-Driven Innovation: How AI and advanced analytics are taking DOOH advertising to the next level with smarter, more engaging campaigns

• Transforming regular campaigns in DOOH ads to integrate QR codes, touchscreens, and focus on real-time engagement
• Enhancing audience interaction and driving deeper connections through creative content strategies
• Leveraging time and place to engage viewers with highly relevant, real-time messaging in your campaigns

• Make real-time a possibility: Automation for data targeting, and algorithms for ad placement optimisation
• Cost-efficiency through AdTech: Advantages of data-driven insights and dynamic, personalised experiences
• Address the Data privacy, ad fraud, transparency, and the potential for over-reliance on algorithms

• Quality vs. Speed in Media Production and Distribution: Streamlining processes in automation and AI
• Fostering Creativity in the Age of Digital Media: Challenges in maintaining originality in a highly competitive, fast-paced media environment
• Navigating AI Copyright Concerns: Intellectual property in the age of automation and content creation