IAS enters partnership with Gadsme to optimise transparency on in-game ads performance

Singapore – Global leader in digital media quality Integral Ad Science (IAS) has announced its first-to-market partnership with in-game advertising platform Gadsme.

With the partnership, IAS will help verify Gadsme’s ad inventory globally. It will also provide marketers with third-party viewability and invalid traffic measurement (IVT) through the IAS Signal platform.

IAS’ solution will be enabling marketers to validate that impressions are fraud-free, verify that their campaigns reach real people, and equip them with important campaign insights. These media quality measurements are reported through the IAS Signal platform, including mobile and web browsing campaigns.

Tom Sharma, chief product officer of IAS, shared his excitement over the partnership that will further develop campaign measurability and performance in gaming environments.

“This partnership creates a new level of transparency for marketers and will ensure confidence that they are engaging real users and driving outcomes,” he added. 

Simon Spaull, chief revenue officer and co-founder at Gadsme, also commented, “This announcement further solidifies Gadsme as a transformative tech leader for the gaming ad industry specifically in 3D environments. Gadsme’s non-intrusive video, display, and audio ad formats enable publishers to monetize their games without interrupting a player’s experience.”

He also added that the solution is advantageous to global brands and helps advertisers reach their target audience in a safe and ideal environment. 

IAS has also previously partnered with in-game advertising platform Anzu to provide media measurement for in-game ads.

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