East Asia

Self-service ad buying marketplace Adintime expands to HK

Teddy Cambosa | Oct 25, 2021-20

Adintime's Hong Kong expansion aims to simplify the purchasing of advertising media space in the city for both local and international advertisers.

Decathlon appoints OMD China as media agency in China

Teddy Cambosa | Oct 19, 2021-20

OMD China said it was able to clinch Decathlon's account by displaying a strategic approach to deliver business results through digital and data-led expertise. 

LINE’s content hub in HK taps Taboola to bolster in-app content recommendation

Teddy Cambosa | Oct 13, 2021-20

LINE Today will utilize Taboola's services to serve better news and online content for theirs users in Hong Kong.

Marriott International, Rakuten enter strategic collab to enhance travel experience

Teddy Cambosa | Oct 7, 2021-20

The partnership between Marriott International and Rakuten banks on improving the digital travel experience of Japanese consumers.

Wunderman Thompson Hong Kong names Maggie Wong as new CEO

Jean Cabico | Oct 7, 2021-20

Maggie Wong's appointment as CEO comes after former managing director Matthew Parry makes the move to Australia.

Essence elevates Kota Murakami to MD role for Japan

Teddy Cambosa | Oct 6, 2021-20

Kota Murakami was previously the AVP for client services at Essence in Japan.

Adsquare expands to HK, appoints Melvin Wong as sales director for North Asia

Teddy Cambosa | Oct 6, 2021-20

Melvin Wong from global media platform Teads is appointed by Adsquare to take the role of sales director for the company's North Asia presence.

IPG Mediabrands appoints Kestrel Lee as head of MBCS China

Teddy Cambosa | Sep 16, 2021-20

Lee, who now serves as the head of Mediabrands Content Studio in China, has over 20 years of experience in the industry.

League of Legends marks decade anniversary in China with new campaign

Teddy Cambosa | Sep 15, 2021-20

The campaign, made by Superunion, marks a decade of presence of League of Legends in China.

TBWA\Hong Kong’s new commerce offering to help elevate brands on HKTVMall

Shaina Teope | Sep 14, 2021-20

The TBWA\Commerce offering will center around e-retail, specifically on HKTVMall, Hong Kong’s online shopping platform. 

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