Ford celebrates global 120th anniversary in China with a moving campaign film

Shanghai, China – Marking its 120-year anniversary as a global automotive manufacturer, Ford, in partnership with advertising company Wieden+Kennedy Shanghai, launched the ‘Wild At Heart’ campaign, featuring its iconic vehicles such as the Ford Mustang, Ford Bronco, and the Ford Explorer Timberline. In showcasing how Ford adds adrenaline to everyone’s...

GumGum furthers Japan investment, taps Kenzo Selby as new managing director

Tokyo, Japan – Global digital advertising platform GumGum announced their reinforcement towards the Japanese market by appointing seasoned digital media executive, Kenzo Selby as GumGum Japan’s managing director to lead its growing business in the area. In his new role, Selby will be growing GumGum’s brand presence in the market,...

Starbucks invests in sustainable coffee production, unveils Coffee Innovation Park in China

Kunshan, China – Multinational coffeehouse company Starbucks has announced the opening of its US$220m Coffee Innovation Park (CIP) in China to advance its global sustainability agenda. Starbucks’s Coffee Innovation Park is a fulfilment of the company’s first-ever scaled vertical integration ‘from bean-to-cup’ across one market. The CIP also holds the...

Takashi Aoki appointed as representative director, president of McCann Erickson Japan, Craft Worldwide

Japan – McCann Worldgroup Japan announced the appointment of leadership within its agency brands, McCann and Craft. Takashi Aoki will join McCann Erickson Japan Inc. and Craft Worldwide Inc. as representative director and president, taking effect on October 1, 2023. Aoki will be under the direct supervision of Ji Watson,...

Animoca Brands secures US$20m funding boost for Web3 ecosystem project ‘Mocaverse’

Hong Kong – Game software and venture capital company Animoca Brands Corporation Limited, a company advancing digital property rights for gaming and the open metaverse, has announced that it has received binding commitments for a funding round totaling US$20m to accelerate its ‘Mocaverse’ project. Mocaverse is one of the company’s...

KFC literally invites onlookers to shake their heads to promote new chip menu item

Hong Kong – KFC Hong Kong has unveiled a series of billboards throughout the city to promote the release of their newest product, the "FING FING Cajun Chips," with the goal of capturing the curiosity of bystanders and causing them to shake their heads in wonderment to discover the product....

iProspect Hong Kong appointed as media partner by KFC, Pizza Hut and PHD

Hong Kong – Global media agency iProspect Hong Kong has been appointed by KFC, Pizza Hut and PHD, the food brands under Jardine Restaurant Group as their official media partner to spearhead their communication strategies. The agency’s appointment comes as KFC, Pizza Hut, and PHD continue to stand by their...

Reuters to strengthen JP readership with relaunch of Japanese-language site edition

Tokyo, Japan – Global news agency Reuters has announced the relaunch of its Japanese-language site edition as part of the news agency’s position to strengthen its local readership amongst Japanese professionals and being their top news source. The upgraded website introduces enhanced functionality, including a reorganized content structure, increased accessibility...

Sunny Zhu promoted as general manager of We Are Social Shanghai

China – Sunny Zhu has been appointed as the general manager of the Shanghai office of the international creative agency We Are Social. Zhu's responsibilities in this position include managing daily office operations and leading clients' strategic expansion initiatives. She formerly held the position of business unit director, and is...

Tinder launches new campaign encouraging single Gen Zs in Japan to find love online

Japan – Global online dating and matching app Tinder unveils a brand new campaign titled "愛は他人と" (Love is with others) that aims to encourage single young adults in Japan to try online dating in seeking out new possibilities in life. The campaign celebrates young single Gen Zs as they embrace...