East Asia
SME business confidence in Hong Kong returns strong in Q3 amid easing pandemic restrictions
Latest index by HKPC and Standard Chartered HK shows the steadfast growth of Hong Kong SMEs in their business confidence status.
7-Eleven HK to donate 1,000 7-SELECT chicken legs as store marks 40-year journey
To celebrate its 40-year journey, 7-Eleven will be donating 1,000 7-SELECT chicken legs for 40 consecutive weeks for Hong Kongers in need.
Olay China’s latest ad uplifts the message of ‘fearless of judgement’ for beauty standards
Conceptualized by Grey Group Hong Kong this Olay China campaign narrates the sad yet stark reality of stereotypical beauty standards.
WATCH: Korea’s first-ever virtual influencer comes to life, thanks to this insurance company’s campaign
The campaign by insurance firm Shinhan Life aims to target the Gen MZs by debuting 'Rozy' – the country's virtual human.
China’s mobile-first ad platform Nativex revamps mobile marketing initiative, ‘XploreChina’
China’s mobile-first ad platform Nativex has unveiled its revamped ‘XploreChina’ initiative – a one-stop mobile marketing solution.
Sony Music JP launches large-scale VTuber project, on hunt for new talents
Sony Music's latest project involves a search for 50 new VTuber talents for their virtual entertainment project.
Global digital OOH marketplace VIOOH expands to HK via JCDecaux Cityscape tie-up
London-based digital OOH marketplace VIOOH to expand to urban Hong Kong through JCDecaux Cityscape programmatic advertising inventory.
What are the latest e-commerce trends among shoppers in China?
Wunderman Thompson reports that China's stance in e-commerce has been profound, and a source for inspiration globally.
Xaxis appoints new GM for Japan
Leanne Bowles is appointed as the general manager for Xaxis in Japan.
Song Joong-Ki the face to launch new range of credit cards by Standard Chartered, Mastercard, Cathay
Actor Song Joong-ki stars in a new ad, in line with the launch of a new card series by Standard Chartered, Cathay, and Mastercard.
