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Category: East Asia

cathay cargo leo hongkong ark campaign
Cathay Cargo unveils modern-day ‘ark’ campaign to promote live animal care services
Posted on July 2, 2025
by Aliza Carmona
Hong Kong – Cathay Cargo has launched a new campaign with Leo Hong Kong that shines a light on the dedicated care and attention every animal receives when flying through its Live Animal services. The campaign reimagines a modern-day “ark”—this time with wings instead of sails—to depict the wide range...
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hsbc hong kong grey street art campaign
HSBC celebrates 160 years with public art initiative turning city walls into community stories
Posted on June 30, 2025
by Aliza Carmona
Hong Kong – To mark its 160th anniversary, HSBC has partnered with Grey Hong Kong on an outdoor campaign that transforms walls across all 18 districts into vibrant murals celebrating the stories, textures, and character of Hong Kong. Titled “HSBC 18 Districts Mural Stories”, the campaign brings together...
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Kimihiro Takano Grey Japan appt
Grey appoints Kimihiro Takano as managing director for Japan
Posted on June 27, 2025
by Aliza Carmona
Japan – Grey has appointed Kimihiro Takano as the new managing director of Grey Japan, effective 1 July 2025. Masahiko Okazaki, the previous CEO, will transition to a new role as executive vice president of business innovation at WPP in Japan. Takano was most recently business director at Wieden+Kennedy...
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maggie lu burson china ceo
Burson names long-time executive Maggie Lu as China CEO
Posted on June 26, 2025
by Aliza Carmona
China – Global communications agency Burson has named Maggie Lu as CEO of its China operations, effective immediately. She will be based in Shanghai. In her new position, Lu will oversee Burson’s business across Beijing, Shanghai, Guangzhou, and Shenzhen, with responsibilities covering client service,...
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klook grey hk 2025 goose on the loose
Goose on the loose takes flight in Klook’s new campaign championing spontaneous travel
Posted on June 24, 2025
by Aliza Carmona
Hong Kong – Klook has teamed up with Grey Hong Kong to launch its latest campaign, spotlighting the joy of instinctive, unplanned travel — told through the whimsical lens of a goose on the loose. Titled ‘Go Wild with Travel (Klook 我要放飛)’, the campaign reframes travel for Hongkongers as a spontaneous...
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octopus ddb group hk campaign 2025
Octopus launches citywide campaign with DDB Group HK to promote new brand platform
Posted on June 24, 2025
by Aliza Carmona
Hong Kong – Octopus has teamed up with DDB Group Hong Kong to roll out “Octopus Go”, a new brand platform ushering in a broader era of accessibility—backed by a citywide campaign shaped by real-time movement data to inform its music, media, and messaging. Drawing on its extensive transaction data, Octopus...
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the way I read scmp campaign 2025
SCMP’s new campaign taps influential Hong Kong voices to spotlight evolving reader engagement
Posted on June 20, 2025
by Aliza Carmona
Hong Kong – The South China Morning Post (SCMP) has launched “The Way I Read SCMP”, a new campaign spotlighting seven prominent Hong Kong figures to highlight the diversity and depth of its readership. Now in its third iteration, the ‘I Read SCMP’ campaign has brought together 30 influential...
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The Trade Desk, HOY expand strategic partnership to advance programmatic CTV advertising in HK
The Trade Desk, HOY expand strategic partnership to advance programmatic CTV advertising in HK
Posted on June 20, 2025
by Teddy Cambosa
The platform will also implement cutting-edge identity and access technologies, including Unified ID 2.0 (UID2) and OpenPath, helping advertisers achieve more efficient and precise advertising outcomes.
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hsbc dentsu gba campaign film four parts
HSBC highlights real customer stories in latest mobile app campaign with dentsu GBA
Posted on June 19, 2025
by Aliza Carmona
Hong Kong – Following the success of last year’s campaign, HSBC has once again partnered with dentsu GBA to launch a new initiative spotlighting its continued commitment to seamless, customer-focused mobile banking experiences. Titled ‘We’ve Made it Better’, the campaign showcases how HSBC’s updated...
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bbh singapore noah HK campaign 2025
Noah’s ballsy campaign uses cheeky installation to address men’s sexual health stigma in Hong Kong
Posted on June 17, 2025
by Aliza Carmona
Hong Kong – Telehealth platform Noah has partnered with creative agency BBH Singapore to launch a bold new campaign that puts men’s sexual health in the spotlight—using a giant inflatable installation along Hong Kong’s iconic harbourfront. The installation depicts a pair of oversized inflatable balls...
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