East Asia

SME business confidence in Hong Kong returns strong in Q3 amid easing pandemic restrictions

Teddy Cambosa | Aug 2, 2021-20

Latest index by HKPC and Standard Chartered HK shows the steadfast growth of Hong Kong SMEs in their business confidence status.

7-Eleven HK to donate 1,000 7-SELECT chicken legs as store marks 40-year journey

Jean Cabico | Jul 30, 2021-20

To celebrate its 40-year journey, 7-Eleven will be donating 1,000 7-SELECT chicken legs for 40 consecutive weeks for Hong Kongers in need.

Olay China’s latest ad uplifts the message of ‘fearless of judgement’ for beauty standards

Teddy Cambosa | Jul 30, 2021-20

Conceptualized by Grey Group Hong Kong this Olay China campaign narrates the sad yet stark reality of stereotypical beauty standards.

WATCH: Korea’s first-ever virtual influencer comes to life, thanks to this insurance company’s campaign

Jean Cabico | Jul 26, 2021-20

The campaign by insurance firm Shinhan Life aims to target the Gen MZs by debuting 'Rozy' – the country's virtual human.

China’s mobile-first ad platform Nativex revamps mobile marketing initiative, ‘XploreChina’

Jean Cabico | Jul 26, 2021-20

China’s mobile-first ad platform Nativex has unveiled its revamped ‘XploreChina’ initiative – a one-stop mobile marketing solution.

Sony Music JP launches large-scale VTuber project, on hunt for new talents

Teddy Cambosa | Jul 21, 2021-20

Sony Music's latest project involves a search for 50 new VTuber talents for their virtual entertainment project.

Global digital OOH marketplace VIOOH expands to HK via JCDecaux Cityscape tie-up

Jean Cabico | Jul 21, 2021-20

London-based digital OOH marketplace VIOOH to expand to urban Hong Kong through JCDecaux Cityscape programmatic advertising inventory.

What are the latest e-commerce trends among shoppers in China?

Teddy Cambosa | Jul 15, 2021-20

Wunderman Thompson reports that China's stance in e-commerce has been profound, and a source for inspiration globally.

Xaxis appoints new GM for Japan

Teddy Cambosa | Jul 14, 2021-20

Leanne Bowles is appointed as the general manager for Xaxis in Japan.

Song Joong-Ki the face to launch new range of credit cards by Standard Chartered, Mastercard, Cathay

Jean Cabico | Jul 13, 2021-20

Actor Song Joong-ki stars in a new ad, in line with the launch of a new card series by Standard Chartered, Cathay, and Mastercard.

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