On Demand_The Future of Marketing_Horizontal Banner
2022 Global Customer Engagement Review

East Asia

Anotoys Collectiverse to kickstart the next evolution of fandom with celebrity-licensed NFTs

Christian Calma | May 27, 2022-20

The partnership between Anotoys Collectiverse and Block Tides Singapore aims to create a global wave of fandom for celebrities, bringing pop culture to the world and to the metaverse.

Soymilk brand Vitasoy undergoes rebranding 

Carlo Sarabia | May 26, 2022-20

Vitasoy, the iconic soymilk beverage founded in Hong Kong, is evolving to keep up with modern consumers with a rebrand assisted by dentsu international Hong Kong.

Robbie Yang joins Hill+Knowlton Strategies as VP of growth in China

Teddy Cambosa | May 26, 2022-20

Robbie Yang brings in to Hill+Knowlton more than 15 years of experience in public relations, marketing and digital communications at both brands and agencies.

HSBC launches new local campaign to support HK community

Teddy Cambosa | May 25, 2022-20

Conceptualised alongside Grey Hong Kong, the support campaign from HSBC aims to makeover its branches.

GroupM’s Xaxis launches first pDOOH campaign at MTR advertising in HK

Teddy Cambosa | May 24, 2022-20

The pDOOH campaign by Xaxis will catapult MTR advertising into a new automated phase ofOOH with programmatic in Hong Kong.

Chang’an Ford hands digital media duties to Essence

Andrea Galvan | May 24, 2022-20

Led from Essence’s Shanghai office, the agency’s remit includes media planning, media activation and content innovation for digital brand and performance marketing activities across Chang’an Ford’s automobile business, covering all its vehicles and dealers in the market.

EuroEyes enhances investor relations programme with appointment of Hume Brophy

Carlo Sarabia | May 23, 2022-20

International communications consultancy Hume Brophy has been appointed as the investor and public relations partner of Ophthalmology brand -EuroEyes.

SK Telecom introduces new AI service ‘A.’

Carlo Sarabia | May 20, 2022-20

Seoul-based wireless telecommunications company, SK Telecom, has launched its new artificial intelligence service named 'A.' or 'A dot'.

Akira Suzuki named as CEO of Wunderman Thompson Tokyo

Shaina Teope | May 18, 2022-20

Suzuki is one of the youngest CEOs of the company in APAC.

SG digital investment platform Syfe enters Hong Kong

Carlo Sarabia | May 18, 2022-20

The Singapore-based digital investment platform Syfe is launching its services in Hong Kong.

1 2 3 26