East Asia
Anotoys Collectiverse to kickstart the next evolution of fandom with celebrity-licensed NFTs
The partnership between Anotoys Collectiverse and Block Tides Singapore aims to create a global wave of fandom for celebrities, bringing pop culture to the world and to the metaverse.
Soymilk brand Vitasoy undergoes rebranding
Vitasoy, the iconic soymilk beverage founded in Hong Kong, is evolving to keep up with modern consumers with a rebrand assisted by dentsu international Hong Kong.
Robbie Yang joins Hill+Knowlton Strategies as VP of growth in China
Robbie Yang brings in to Hill+Knowlton more than 15 years of experience in public relations, marketing and digital communications at both brands and agencies.
HSBC launches new local campaign to support HK community
Conceptualised alongside Grey Hong Kong, the support campaign from HSBC aims to makeover its branches.
GroupM’s Xaxis launches first pDOOH campaign at MTR advertising in HK
The pDOOH campaign by Xaxis will catapult MTR advertising into a new automated phase ofOOH with programmatic in Hong Kong.
Chang’an Ford hands digital media duties to Essence
Led from Essence’s Shanghai office, the agency’s remit includes media planning, media activation and content innovation for digital brand and performance marketing activities across Chang’an Ford’s automobile business, covering all its vehicles and dealers in the market.
EuroEyes enhances investor relations programme with appointment of Hume Brophy
International communications consultancy Hume Brophy has been appointed as the investor and public relations partner of Ophthalmology brand -EuroEyes.
SK Telecom introduces new AI service ‘A.’
Seoul-based wireless telecommunications company, SK Telecom, has launched its new artificial intelligence service named 'A.' or 'A dot'.
Akira Suzuki named as CEO of Wunderman Thompson Tokyo
Suzuki is one of the youngest CEOs of the company in APAC.
SG digital investment platform Syfe enters Hong Kong
The Singapore-based digital investment platform Syfe is launching its services in Hong Kong.
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