Singapore – In a digital world where email remains a cornerstone of communication, programmable email allows marketers to go beyond static, one-size-fits-all messages and create dynamic, interactive experiences that drive customer engagement and boost conversions. But with users sometimes ignoring emails due to being bombarded with it constantly, how can marketers elevate their email marketing campaigns to correspond to individual customer experiences?
This June 21, MARKETECH APAC comes back with another discussion under its webinar series on customer experience ‘Connecting the CX Dots in 2023’ with the aim of helping brands and marketers alike carefully carry out an efficient and future-proof omnichannel journey mapping. The new webinar is the third of the series–following the first theme, conversational marketing, which tackled the challenges and opportunities marketers face in their conversational marketing efforts; and the second theme, omnichannel journey mapping, which tacked understanding of the omnichannel experience, and how marketers can make best use of it in their strategies.
Titled ‘Programmable Email: Connecting the CX Dots in 2023’, the webinar will feature a panel discussion with marketing leaders across the Southeast Asian region. In it, Alrick Oh, vice president of marketing at CoinHako and Nancy Almasco, marketing director at FlowerStore.ph–will be present to share their insights and tips for marketers in executing click-worthy programmable email marketing strategies.
The panel, titled ‘Making Your Way to Consumers’ Inbox: How to channelize customer behaviour to programmable email strategies’, will also discuss the following topics:
- Understand: What do consumers really want to see in brand-led emails, how frequently do they want to receive them, and what timeslots are most optimal?
- Strategise: What email creatives and messaging are best for each generational cohort – Millennial, Gen Z, and Gen X?
- Personalise: How can brands develop a holistic email campaign that would deliver personalised messaging for each stage of the funnel?
- Repeat: How can marketers replicate success in their programmable email strategies and what pitfalls must they steer clear of?
Moreover, in a highly saturated environment, how can marketers create email campaigns that stand out from the rest? And how can a brand capture customers’ attention and differentiate themselves from competitors? To share more insights on how to elevate a brand’s programmable email marketing strategy, the webinar will also feature a keynote presentation by Geraldine Chen, business development manager at MessageBird. The presentation will further discuss the importance of competitive email intelligence which can be used to optimise campaigns and achieve better results.
Katherine Sy, regional head of content at MARKETECH APAC, said, “In the industry, a recurring phrase often heard is ‘email marketing is dead.’ Or are your customers simply ignoring one of the many emails they receive everyday? To truly make an impact, marketers must embrace creativity and forge emotional connections. Through authenticity and personalisation, the various generations of this era are sure to recognise the worth and value of your message. Join us as we uncover how to unleash the full potential of your email marketing campaigns and let these expert marketers prove this myth wrong.”
‘Programmable Email: Connecting the CX Dots in 2023’ is made in partnership with omnichannel communications platform MessageBird. Catch the third theme of MARKETECH APAC’s webinar series on customer experience on June 21, 2:00PM SGT by registering HERE. See you there!
