Blue Insurance Limited teams up with OMG HK to drive high accuracy, engagement in new pDOOH campaign

Hong Kong – Blue Insurance Limited has tapped Omnicom Media Group (OMG) Hong Kong for its latest programmatic digital out-of-home (pDOOH) campaign that featured a retargeting strategy plan to achieve high accuracy and audience engagement. For this campaign, Blue Insurance aimed to boost awareness and consideration for its ‘Term Life...

Tiger Brokers appoints DDB Group Hong Kong to handle creative, social media mandate for Tiger Trade

Hong Kong – DDB Group Hong Kong has acquired the creative and social media accounts for Tiger Brokers' Tiger Trade trading platform. The agency will be in charge of all 2024 communications, including strategy and creative for branding, production, promotion, and social media. Building brand awareness and client acquisition in...

Anthony Baker promoted to managing director at R/GA Japan

Tokyo, Japan – Creative innovation company R/GA has promoted Anthony Baker to the role of managing director of R/GA Japan. In his new role, he will focus on expanding long-term strategic partnerships to deliver creative solutions for clients that drive business growth in new ways. This strategy centres on intersecting...

LVMH and Alibaba expand alliance to enhance tech-driven luxury experiences

Singapore – LVMH Group, the global creator of high-quality products, and Alibaba Group, China's e-commerce and technology firm, have announced an expanded partnership to push the frontiers of luxury experiences in China. This collaboration will take advantage of Alibaba's cloud technologies and AI-powered advancements in retail and online via Tmall. ...

FWD Group, Amazon Web Services extend cloud technology collaboration

Hong Kong – Multinational insurance company FWD Group has announced a five-year agreement for technology services with Amazon Web Services (AWS) as part of FWD’s cloud-first strategy. As FWD Group’s strategic cloud provider, AWS will continue to host core business applications, ranging from finance to customer and insurance agent interfaces. ...

Alfred Wong appointed as chief creative officer of VML Hong Kong

Hong Kong – VML has appointed Alfred Wong as chief creative officer of VML Hong Kong. He has started his post and will report to Maggie Wong, CEO of VML Hong Kong. Formerly employed by Apple's custom agency Media Arts Lab Shanghai (MAL), Wong is a creative leader. He had...

Uber to acquire foodpanda delivery business in Taiwan for US$950m

Taipei, Taiwan – Uber Technologies and Delivery Hero SE have reached an agreement for Uber to acquire Delivery Hero’s foodpanda delivery business in Taiwan for US$950m in cash. The acquisition of foodpanda Taiwan is subject to regulatory approval and other customary closing conditions and is targeted to close in the...

McDonald’s Korea sparks conversation on caregiver needs in new campaign with Leo Burnett Korea

Seoul, South Korea – McDonald’s Korea has partnered with global advertising agency Leo Burnett Korea to create its latest campaign that shines light on the living conditions mothers and other caregivers undergo when their child is hospitalised. Titled ‘Mom’s Bed’, the campaign puts a spotlight on the hundreds of thousands...

Singaporean omnichannel secondhand fashion destination REFASH announces expansion to HK

Singapore – REFASH, a Singaporean omnichannel secondhand fashion destination under the Carousell Group, has announced the opening of its first Hong Kong store in Mongkok on 20 April with a special event where women can declutter their wardrobes for instant cash. This marks the brand’s Hong Kong expansion plans beyond...