Category: East Asia
Japan – VaynerMedia has appointed Yousuke Ozawa as Executive Creative Director, Nahoko Yokota as Strategy Director, and Chiori Suzuki as Account Director, expanding its leadership bench amid growing demand for social-first marketing in Japan. The appointments strengthen the agency’s senior team...
China – General Mills, Inc. has entered into a definitive agreement to sell its Häagen-Dazs shop business in mainland China to an investor group that includes Chinese tea brand operator Ningji. Under the agreement, the buyer will obtain an exclusive licence from General Mills to use the Häagen-Dazs brand...
Hong Kong – Invest Hong Kong (InvestHK) has announced that Mainland cosmetics brand JudyDoll has opened its first physical store in Hong Kong, using the city as a launchpad for its broader expansion into overseas markets. Founded in 2017 by Shanghai-based Joy Group, JudyDoll targets younger consumers...
China – Omnicom Media has appointed Joey Zhao as Chief Executive Officer for China, effective immediately, as the company looks to strengthen its AI-driven capabilities and accelerate growth in one of its key markets. In the role, Zhao will oversee strategic planning and operations across Omnicom Media...
Hong Kong – The Hong Kong Mental Wellness Association (HKMWA) has partnered with FUJIFILM instax to launch ‘SELF:ME’, a campaign aimed at encouraging authentic self-expression and challenging the culture of filtered and edited selfies among Gen Z. Developed by Omnicom Health Hong Kong, the campaign seeks...
China – The Ogilvy Group China has announced the promotion of Yong Yuan, previously president of Ogilvy Advertising China, to Chief Executive Officer of The Ogilvy Group China, effective immediately. In his new role, Yong will oversee the group’s people, clients, and growth strategy across China, reporting...
Hong Kong – Fashion Walk has launched a neighbourhood-wide marketing initiative titled “Paterson Vibe”, bringing together local and international brands in Causeway Bay’s Paterson Street through a series of experiential activations running over several weeks from late May 2026. Positioned as a...
South Korea – INNOCEAN has launched its LEAVE ZERO TRACE “Leave No Broth” campaign, introducing a new initiative to tackle pollution caused by hikers who leave behind leftover ramen broth in mountain areas. Led by Global CEO Jung A Kim, the campaign coincides with the International Day for Biological...
China – Duolingo has generated widespread attention in China after a campaign featuring the fictional resignation of its mascot attracted job offers from more than 300 brands and evolved into a broader hiring initiative targeting young people. Created by Fred & Farid Shanghai, the “Duo’s Great Resignation”...
Hong Kong – Café de Coral has launched a new campaign tapping into Hong Kong’s social culture trends, drawing on viral slang and online moments to promote its new baked seafood rice with lobster sauce. Titled “Go All In on Freshness—It’s a Must”, the campaign is shaped by viral phrases and shared online...
