Category: East Asia
Japan – Publicis Groupe Japan & South Korea has launched ‘Experience. Lab’, a Tokyo-based hub designed to deliver CX strategy and experience design solutions for clients across Japan and South Korea. The lab combines behavioural insight, design craft and business strategy, with a focus on delivering...
Hong Kong – In line with the highly anticipated 2026 FIFA World Cup, Visa has launched the Visa Interactive Football Experience Zone at New Town Plaza in Shatin, bringing AI-powered, immersive football experiences to Hong Kong. As the Official Payment Technology Partner of the FIFA World Cup, Visa has...
![[Campaign] Canva Japan Anime](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Canva-Japan-Anime.jpg)
Japan – Canva Japan has unveiled its first-ever fully animated television campaign, using anime-inspired storytelling to spotlight how creativity can bring communities together and turn small ideas into collective action. Titled “Beside Your Feelings: The Blue Sea Shopping Street,” the campaign...
South Korea – Crunchyroll will expand its presence in Taiwan and South Korea, aiming to strengthen the anime ecosystem in both markets as part of its ongoing push across Asia. The expansion was announced by Rahul Purini, President of Crunchyroll. As part of the move, the company plans to increase investments...
Hong Kong – Ahead of its 80th anniversary this September, Cathay Pacific has unveiled a short documentary produced in partnership with electriclime° and BBC StoryWorks Commercial Productions, chronicling the airline’s journey through the experiences of employees, pilots, and passengers. The Hong Kong-based...
Hong Kong – Hong Kong’s streaming landscape continues to expand, with 63% of viewers increasing their streaming consumption this year compared with last year, and more than half planning to watch even more in the coming year, according to a report by Magnite. The report found that mobile remains central...
Hong Kong – AS Watson Group and L’Oréal Paris have announced the rollout of their first exclusive co-created beauty product, marking a new step in retailer–brand collaboration. Developed, produced and launched exclusively for AS Watson Group, the L’Oréal Paris Infallible Setting Mist Cherry Edition is...
China – Omnicom Media (OM) has appointed Agelica Hao as Chief Growth Officer for China, a newly created role focused on driving business growth and advancing the company’s AI-powered, integrated marketing capabilities. Based in Shanghai and reporting to China CEO Joey Zhao, Hao will oversee teams across...
Japan – VaynerMedia has appointed Yousuke Ozawa as Executive Creative Director, Nahoko Yokota as Strategy Director, and Chiori Suzuki as Account Director, expanding its leadership bench amid growing demand for social-first marketing in Japan. The appointments strengthen the agency’s senior team...
China – General Mills, Inc. has entered into a definitive agreement to sell its Häagen-Dazs shop business in mainland China to an investor group that includes Chinese tea brand operator Ningji. Under the agreement, the buyer will obtain an exclusive licence from General Mills to use the Häagen-Dazs brand...
