Category: Platforms
![[Collaboration] SHOWBOX x ReelShort](https://marketech-apac.com/wp-content/uploads/2026/06/Collaboration-SHOWBOX-x-ReelShort.jpg)
Seoul, South Korea – ReelShort and Korean content studio SHOWBOX have entered into a co-production partnership to develop original short-form dramas for audiences worldwide, as both companies look to capitalise on the growing demand for vertical entertainment. Under the agreement, SHOWBOX will co-produce...
USA – Pinterest has introduced Amazon Storefront linking, enabling creators to connect their Amazon Storefronts directly to their Pinterest accounts and streamline affiliate product recommendations. Once connected, creators’ affiliate information is automatically applied when they tag eligible Amazon...
One of the clearest signs that a platform is thinking like a marketer is how it treats its partner ecosystem — and this is where Versus Trade's model stands out.
Singapore – AppsFlyer has launched “Web Performance Measurement”, extending its mobile attribution framework to the web and providing marketers with a single independent source of truth across web and mobile, powered by the same signal infrastructure long used in mobile performance marketing. The new...
Hong Kong – Hong Kong’s streaming landscape continues to expand, with 63% of viewers increasing their streaming consumption this year compared with last year, and more than half planning to watch even more in the coming year, according to a report by Magnite. The report found that mobile remains central...
Singapore – Ogury has unveiled ‘SONA’, a new agentic advertising solution designed to help brands and agencies bridge the longstanding gap between audience planning and campaign execution. Built on the company’s proprietary Persona Intelligence technology, SONA transforms campaign briefs into structured...
Thailand – The Thailand Consumers Council has announced plans to file a lawsuit against Meta, alleging that Facebook has allowed fraudulent advertisements to repeatedly deceive Thai consumers without adequate measures to block them. The council said it is set to file the lawsuit on June 8 together with...
Singapore – Nexxen, the advertising technology platform powered by data and media, has launched its “first-to-market” capability to programmatically activate native Smart TV inventory. Through the Nexxen TV Home Screen, advertisers can access Smart TV home screen placements on VIDAA-powered devices...
Indonesia – Grab Holdings Limited has announced that it will consolidate PT Super Bank Indonesia Tbk (Superbank) into its financial results after Singtel Alpha Investments Pte. Ltd transfers its shareholding in the Indonesian bank to GXS Bank Pte. Ltd., Grab’s digital banking subsidiary and joint venture...
![[Launch] Grayling GEO Radar](https://marketech-apac.com/wp-content/uploads/2026/05/Launch-Grayling-GEO-Radar.jpg)
Singapore – Grayling has launched ‘GEO Radar’ across Asia-Pacific, a new insights platform designed to help organisations monitor how they appear in AI-generated search and conversational responses as brands face growing pressure to stay visible in the age of generative AI. The platform, short for Generative...
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)