Thailand – KFC Thailand has launched a unique ‘Release a Chicken, Get Free Chicken’ activity in celebration of Fried Chicken Day on July 6, 2025. The event took place at KFC Central Westgate, Central Phitsanulok, and Robinson Lifestyle Prachinburi.
KFC Thailand’s activity encouraged customers to bring chicken-themed items to select KFC branches in exchange for a free fried chicken.
The activity saw participants presenting a variety of items representing chicken, including chicken squeeze toys, chicken-patterned rice sacks, and even individuals with names starting with the Thai consonant ‘Kor Kai’ (which means chicken).
To participate, customers needed to order at least one item containing chicken with no minimum purchase and present their chicken-themed item. The offer was limited to the first 200 customers per branch.
The initiative was based on an understanding of Thai people’s creativity and eagerness to participate in brand activities that allow for self-expression. KFC Thailand reported that the activity generated significant reach and interactions on social media.
Suhayl Limbada, market lead & chief marketing officer at KFC Thailand, said, “The ‘Release a Chicken, Get Free Chicken’ activity on this year’s Fried Chicken Day received an overwhelmingly enthusiastic response beyond our expectations. We are delighted to see fans unleash their inner chicken spirit in creative ways.”
“We promise to continue developing fun campaigns and activities like this to deliver experiences that go beyond just delicious food, allowing chicken lovers to share happiness and great stories with us again,” Limbada added.
