Manila, Philippines – In today’s competitive business landscape, brands are increasingly turning to artificial intelligence (AI) as a powerful tool to enhance customer experience strategies. AI technology has revolutionised the way companies interact with their customers, offering personalised and efficient experiences that drive customer satisfaction and loyalty. But with AI still being an overwhelming technology for many in the industry, how can brands and marketers properly navigate existing and future AI technologies to help in their marketing efforts to improve customer experience?
To navigate the complexities of AI in customer engagement strategies, MARKETECH APAC returns with a new webinar this July 25. Titled “The Future of Customer Engagement: Harnessing the Power of AI”, the webinar aims to impart valuable insights to marketers to harness the full potential of AI and stay ahead in the ever-evolving landscape of customer engagement.
The webinar will host a panel discussion, tapping some of the Philippines’ leading industry leaders to impart their thoughts on how brands should implement AI-powered customer engagement strategies. The panel is composed of Greg Anonas, international wine and food marketing director at Emperador Distillers; Francis John Chua, marketing director, head of digital sales channels at Globe Telecom; and Albet Buddahim, chief marketing officer at PRIMER Group of Companies. The triad of Philippine marketing leaders will also share their advice on how to deliver personalised and targeted marketing campaigns at scale using AI.
Moreover, the webinar will also feature a keynote presentation by Sarah Chan, regional account executive at Braze, where she will discuss the evolution of AI technologies in marketing and how brands should check out the right channel and the right time to execute such a strategy.
The presentation will also discuss the following:
- How does AI-powered automation help in delivering timely and relevant messages across multiple channels?
- What are the benefits of harnessing AI-driven customer journey mapping to ensure seamless experiences at every touchpoint?
“The marketing industry is in a constant state of change, and AI has introduced both challenges and opportunities that can be intimidating to many marketers. AI isn’t new technology, but with its evolution–marketers can no longer ignore the potential it brings. Join us in this timely webinar to explore AI-driven marketing and how it can transform brand’s customer engagement strategies,” said Katherine Sy, regional head of content at MARKETECH APAC.
The Future of Customer Engagement: Harnessing the Power of AI is made in partnership with customer engagement platform Braze. Catch this webinar on July 25, 11AM (PHT) by registering HERE. See you there!
