Gala Dinner: 28 August 2025
Venue: Philippines (TBA)
Dress Code: Formal
Shaping Innovation
The Future of Marketing
KEY DATES
CATEGORIES
Explore our diverse categories celebrating groundbreaking campaigns, dynamic agencies, visionary organisations, industry leaders, and high-performing teams. These awards recognise the innovators and trailblazers shaping the future of marketing across the Asia-Pacific region.
Why you should enter?
ORGANISATIONS
Why you should enter?
INDIVIDUALS
Why you should enter?
TEAMS
Seize the opportunity to gain industry-wide recognition and elevate your organisation’s reputation. Enter the NEXT Awards Philippines 2025 and join the visionaries shaping the future of marketing across Asia Pacific!
JUDGING CRITERIA
JURY
Sheila Paul
Chief Marketing Officer
Home Credit Philippines
Sheila is a seasoned marketing practitioner with over 20 years of experience in tech, media and financial services. She is currently the Chief Marketing Officer at Home Credit, the country’s top non-bank consumer finance company. Previously, she held senior roles in marketing and operations at the Singtel-led streaming service HOOQ, local network TV5, global mobile operator Telenor, and leading game publisher Level Up! In 2022, she was recognised as one of the Marketing Leaders of the Year by Marketing Interactive.
WHY SPONSOR?
Sponsorship of NEXT Awards Philippines 2025 offers a distinctive opportunity to jointly showcase your brand alongside MARKETECH-APAC, placing your company prominently within the marketing and technology sectors. Don’t miss the chance to elevate your brand!
If you want to partner with us for this event please reach out to [email protected]
ABOUT THE AWARDS
The NEXT Awards 2025 by MARKETECH APAC is a groundbreaking celebration of excellence, innovation, and creativity in the ever-evolving
marketing industry. As the pinnacle of the What’s NEXT in Marketing Series 2025, the NEXT Awards represents the recognition of
visionaries and game-changing marketing campaigns for their transformative impact across the Asia Pacific region.
With the tagline, “Shaping innovation, the future of marketing”, the NEXT Awards 2025 highlights the continuous evolution of marketing,
offering a platform that acknowledges the exceptional efforts of individuals, teams and organisations who shape the future of the industry.
Winners from the local versions of the awards in Indonesia, Malaysia, and the Philippines—Bronze, Silver, and Gold—progress to the ultimate stage to compete again for the NEXT Awards 2025 Asia-Pacific happening in Singapore on 28 November 2025.
This unique structure ensures that local champions from across the region have an opportunity to showcase their excellence on the grand APAC stage, vying for the honour of being crowned the best in marketing and innovation across Asia-Pacific.
This is What’s NEXT. Join us in celebrating success that sets the standard for the NEXT era of marketing.
NEXT AWARD CATEGORIES
The NEXT Awards spotlight the boldest ideas, creative agencies, visionary leaders, and high-performing teams shaping the future of marketing in the Asia Pacific region. Each category celebrates creativity, innovation, and impact, honouring those who redefine the possibilities of what marketing can achieve.
MARKETING CAMPAIGNS CATEGORIES
Awarded to the campaign that demonstrates exceptional creativity, originality, and impact in its advertising approach, setting a new standard in the industry.
Recognises the most creative and effective B2B campaign that uses strategic innovation, audience engagement, and measurable results to drive business growth and brand connection.
Celebrates campaigns that use creative messaging, storytelling, and strategic planning to increase brand recognition and visibility across target markets.
Recognises the strategic and creative efforts involved in creating or redefining a brand’s identity to connect meaningfully with its audience.
Recognises campaigns that transform consumer data and behavioural insights into creative, data-driven marketing strategies for impactful results.
Recognises campaigns that use strategic planning, diverse content types—including multimedia, social media, blogs, videos, podcasts, and infographics—and creative approaches to engage, inform, and connect with audiences. These campaigns build trust, strengthen brand reputation, and deliver measurable business success through innovation and effective content strategies.
Celebrates initiatives that creatively address social, environmental, or ethical challenges while showcasing brand values and leadership.
Recognises the most creative and effective strategies designed to connect with customers, foster interaction, and build long-lasting relationships through innovative engagement techniques.
Celebrates marketing campaigns that harness data-driven analytics and insights to create highly targeted, personalised, and effective strategies, resulting in significant business outcomes.
Recognises digital marketing campaigns that showcase innovation through creative strategies, emerging technologies, or unique storytelling. It honours campaigns that drive exceptional engagement, brand impact, and business results.
Celebrates e-commerce campaigns that combine user experience, creative strategy, and technology to boost online engagement, conversions, and brand loyalty.
Awarded for outstanding email marketing campaigns that are strategic, targeted, creative, and impactful in driving audience connection and conversions.
Recognises creative strategies in event planning, promotion, or execution that create memorable experiences and effectively build brand affinity.
Celebrates innovative partnerships with influencers or creator collaborations that authentically connect with audiences and elevate brand campaigns.
Honours campaigns that successfully integrate multiple communication channels and strategies into a cohesive, seamless brand experience.
Celebrates creativity and strategic insight in successfully launching or re-launching a product, service, or brand into the market with standout impact.
Awarded for creative strategies that build and maintain customer loyalty through innovative and effective marketing campaigns.
Awarded to the campaign that demonstrates outstanding creativity, strategic insight, and effectiveness in leveraging media channels to maximise reach, engagement, and impact.
Awards strategies that creatively target and engage mobile audiences using technology, design, apps, and user behaviour insights.
Acknowledges the successful and seamless integration of multiple channels to deliver a unified and engaging brand experience across touchpoints.
Awards creativity in using digital out-of-home (DOOH) media platforms—such as billboards, transit ads, or interactive outdoor displays—to connect with audiences on a large scale.
Recognises impactful PR strategies that creatively build brand trust, engagement, and credibility through strategic communication efforts.
Acknowledges the most creative and successful use of marketing strategies to engage retail audiences and drive in-store or online success.
Awards campaigns that capitalise on seasonal opportunities or events through creativity and timing to connect with consumers.
Celebrates the creativity, strategy, and impact of innovative marketing campaigns developed by small and medium-sized enterprises (SMEs).
Awarded for strategic and creative campaigns that leverage social media platforms effectively to engage audiences and meet brand objectives.
Recognises campaigns that creatively incorporate sustainability messaging, purpose-driven strategies, and green initiatives to connect with socially conscious consumers.
Recognises campaigns that use gamification strategies to enhance engagement, user interaction, or brand experiences.
Celebrates innovative use of advertising technology (AdTech) to enhance campaign targeting, execution, or performance.
Highlights creative campaigns that leverage artificial intelligence tools to improve strategy, content, personalisation, or audience engagement.
Awards campaigns that creatively integrate advanced marketing technology tools and platforms to boost audience engagement or campaign success.
Highlights creative campaigns that empower audiences to participate in brand storytelling through content creation, sharing, or collaboration.
Celebrates creative, strategic, and impactful use of video content across platforms to connect with audiences and achieve brand objectives.
AGENCIES CATEGORIES
Honours the agency that has redefined business-to-business marketing through groundbreaking strategies, forward-thinking approaches, and measurable success in fostering impactful partnerships and driving client growth.
Recognises the creative agency that has demonstrated groundbreaking innovation in their strategies, driving business growth, enhancing brand visibility, and setting new benchmarks in the creative industry. These agencies have consistently pushed the boundaries of creativity to stay ahead in a rapidly evolving market.
Commends the digital agency that has transformed business outcomes by leading cutting-edge strategies that deliver measurable results, shaping the evolution of digital marketing practices and positioning themselves as key industry innovators.
Acknowledges the event marketing agency that has redefined the event experience with strategic innovation, creating dynamic and memorable brand engagements. These agencies lead the charge in setting new trends and elevating event marketing standards, driving business success in an ever-changing industry.
Applauds the agency that has mastered the art of influencer collaboration, effectively engaging influencers through leveraging creativity and strategic partnerships to amplify brand reach and impact in unprecedented ways.
Honours the market research agency that has excelled in delivering groundbreaking market research solutions, leveraging innovative methodologies and technologies to provide valuable insights that shape business strategies. The agency has redefined research practices, driving data-informed decision-making and empowering brands to remain competitive in the market.
Awards the media agency that have delivered exceptional business results through innovative strategies, optimising audience engagement and maximised media effectiveness, while reshaping how brands connect with audiences and driving industry-wide transformation.
Celebrates the production agency that has redefined creative execution, delivering exceptional content that captivates audiences, drives business success, and sets new standards in storytelling, production quality, and content innovation.
Honours the public relations agency that has pioneered innovative communication strategies, transforming brand narratives, strengthening media relationships, and elevating brand presence while setting new benchmarks in storytelling and reputation management.
Rewards the agency that has demonstrated innovation in search engine strategies, employing cutting-edge techniques to maximise online visibility, engagement, and business outcomes.
INDIVIDUALS CATEGORIES
This award honours exceptional agency leaders who redefine excellence through bold innovation in strategy, operations, and client solutions. Celebrating visionary leadership that inspires creativity, embraces change, and drives forward-thinking marketing strategies, this recognition is reserved for those who set new standards and deliver impactful results.
Celebrates marketing leaders who demonstrate exceptional creativity and strategic foresight, consistently delivering innovative and effective solutions to complex challenges. This award recognises their ability to inspire teams, integrate emerging technologies, and craft impactful campaigns that captivate audiences, drive measurable success, and set new industry standards.
Honours distinguished technology leaders who have transformed the marketing tech landscape through visionary innovation and strategic execution. This award recognises their expertise in integrating advanced technologies, optimising processes, and enabling teams with actionable insights that elevate marketing strategies, drive measurable outcomes, and propel business success in an ever-evolving digital world.
Teams Categories
Celebrates powerhouse teams that push the boundaries of collaboration, strategy, and creative brilliance to deliver extraordinary client success. This award honours their ability to fuse bold ideas with flawless execution, transforming challenges into opportunities and setting new benchmarks for innovation and excellence within the agency landscape.
Honours trailblazing teams that have redefined what’s possible in marketing, blending creativity, strategy, and collaboration to deliver groundbreaking results. This award celebrates their ability to turn bold ideas into reality, driving transformative campaigns that inspire, disrupt, and set new benchmarks for excellence in the industry.
Honours high-performing teams that have mastered the art of blending technology and creativity to revolutionise marketing strategies. This award recognises their ability to leverage MarTech tools in groundbreaking ways, driving unparalleled results and setting new standards for innovation and excellence in the industry.
GRAND PRIX (NOT FOR ENTRY)
This recognition is given to a brand organisation which performed best across all categories. Points are assigned for each win (Gold – 3 points, Silver – 2 points and Bronze -1 point). Winners are determined by cumulative points, emphasising consistent excellence across the awards program.
This recognition is given to an agency which performed best across all categories. Points are assigned for each win (Gold – 3 points, Silver – 2 points and Bronze -1 point). Winners are determined by cumulative points, emphasising consistent excellence across the awards program.
This recognition is given to a MarTech organisation which performed best across all categories. Points are assigned for each win (Gold – 3 points, Silver – 2 points and Bronze -1 point). Winners are determined by cumulative points, emphasising consistent excellence across the awards program.
Get the Nomination Kit
Access the official Entry Guidelines, Entry Document, and FAQs by downloading the Nomination Kit. Fill out the form below to receive immediate access and start your submission.
HOW TO ENTER
The process of submitting your entries for the NEXT Awards Philippines 2025 is entirely conducted online. The deadline for the submission of entries is on 6 June 2025 at 11:00 PM.
To ensure a smooth and successful submission, follow these steps when preparing your entry:
- Download the Nomination Kit and carefully review the Entry Guidelines. These guidelines provide a comprehensive overview of the rules, criteria, and requirements for each category. Adhering to them will help ensure a seamless submission.
- Complete the Entry Document for your chosen category, found in the Nomination Kit. Ensure your responses meet the word limits for each question. Gather supporting materials, such as images, into one cloud folder and include the link in your Entry Document. For videos, share the URL from platforms like YouTube or Vimeo, and insert the link directly into the document.
- Review your submission carefully before submitting. Check that all information is accurate and that all required materials are attached. Make any necessary edits or additions.
- Save your completed Entry Document as a PDF and upload it through the Entry Submission Form. Along with the document, prepare additional assets such as a high-resolution company logo, headshot, and bios, and upload them on the same page.
- After submission, you will receive an acknowledgement email confirming receipt of your entry.
- Once your entry is submitted, you will be responsible for paying the entry fee. The MARKETECH APAC Team will send an invoice with payment details. You can choose between credit/debit card payments or bank transfers. Please finalise your payment before the judging process begins. Entries are considered pending until payment is made in full. If payment is not received by the final entry deadline, entries will not move to the judging stage. All payments are final. Any ineligible or withdrawn entries cannot be refunded.
Thank you for exploring the NEXT Awards Philippines 2025 entry process. We look forward to your submissions and celebrating the game-changing achievements shaping the future of marketing and technology in the APAC region!
ELIGIBILITY
All candidates or organisations must either be based in Philippines or have a physical presence in the country. Entries from the Asia-Pacific region are eligible only if their organisation operates within Philippines.
| SOUTH EAST ASIA | SOUTH ASIA | EAST ASIA | ANZ |
|---|---|---|---|
| Cambodia | Afghanistan | China | Australia |
| Indonesia | Bangladesh | HongKong | New Zealand |
| Lao | Bhutan | Japan | |
| Malaysia | India | Mongolia | |
| Myanmar | Nepal | North Korea | |
| Philippines | Pakistan | South Korea | |
| Singapore | Sri Lanka | Taiwan | |
| Thailand | |||
| Vietnam |
Marketing Campaigns Category Eligibility
All marketing campaigns done from January 1, 2023 to December 31, 2024, are eligible to enter. Organisations are welcome to submit multiple entries across all categories.
Marketing campaigns or projects can be ongoing or temporary/experimental. Entries are eligible if they began, ended, or overlapped with the eligibility period, including those with execution or outcomes during this timeframe.
Open to brands, agencies, and tech organisations based in or operating within Indonesia. For APAC, organisations based in any marketacross Asia Pacific are eligible. Campaigns must have been executed within the eligibility period in Philippines, or regionally/globally, provided Philippines is included.
Agency Category Eligibility
Accomplishments submitted for entry should cover the eligibility period from January 1, 2023 to December 31, 2024. Agencies are welcome to submit multiple entries across relevant agency categories, showcasing the collective achievements of their teams and overall impact within the sector.
Exclusively for innovators in key agency roles and high-performing teams within the agency sector operating in Philippines. Campaigns must have been executed within the eligibility period in Philippines or regionally/globally, provided Philippines is included.
Individual and Team Categories Eligibility
Accomplishments to be submitted for entry should cover the eligibility period from January 1, 2023 to December 31, 2024. Leaders, executives, teams, and agencies are welcome to submit multiple entries across all categories.
Exclusively for trailblazers in leadership positions and high-performing teams within the marketing, agency, or technology sectors operating in Philippines. Campaigns must have been executed within the eligibility period in Philippines or regionally/globally, provided Philippines is included.
JUDGING CRITERIA
CAMPAIGNS CATEGORIES
- Objective (20% – Max. of 500 words)
- Identify the marketing challenges and core objectives the campaign addresses and explain why they are significant to the brand, industry, or market. Emphasise the problem’s significance to the brand or organisation and explain why addressing it was essential for driving innovation, fostering creativity, or achieving broader business goals.
- Strategy (25% – Max. of 500 words)
- Explain the strategic approach behind the agency’s objectives and campaign and how the chosen strategies were developed to address the identified problem. Outline the key objectives, target audience, and how regional trends, consumer behaviours, and industry shifts influenced the campaign. Highlight the creative and data-driven tactics used by the agency, emphasising how the strategy aligned with the agency’s broader business or marketing goals to deliver impactful results.
- Execution (25% – Max of 500 words)
- Detail how the campaign strategy was executed, including adherence to timelines and budgets, and the use of innovative tools or platforms. Explain how resources were efficiently allocated and how the campaign adapted to the marketing challenges. How was ROI demonstrated or achieved?
- Results (30% – Max. of 500 words)
- Discuss the measurable outcomes and overall success of the campaign, highlighting key achievements such as sales growth, increased brand awareness, audience engagement, and return on investment (ROI). How did the campaign perform in relation to its objectives, and what specific data or metrics show its impact on the target audience and business goals?
AGENCIES CATEGORIES
- Performance (25% – Max of 500 words)
- Discuss your agency’s overall performance and impact on clients’ success. Highlight key projects, strategies, or initiatives driven by your agency that explicitly show success in financial growth, client retention, and new business wins. Include relevant metrics, performance indicators, or success stories that demonstrate the impact of your agency’s overall performance.
- Culture (25% – Max of 500 words)
- Describe your agency’s culture and how it fosters collaboration and innovation. Highlight specific initiatives or practices that nurture collaboration and innovation, and provide examples of how this culture has contributed to the success of campaigns and client relationships.
- Innovation (25% – Max. of 500 words)
- Discuss how your agency has demonstrated innovation across specific marketing disciplines. Innovation could be the implementation of modern technologies or new marketing strategies. Highlight specific examples that set you apart from competitors and contributed to the success of your campaigns, with data or outcomes that demonstrate their effectiveness in achieving business objectives.
- Influence (25% – Max. of 500 words)
- Explain your agency’s influence and presence within the marketing industry. Describe your agency’s contributions to advancing the marketing field, including thought leadership and involvement in industry-related initiatives. Highlight specific projects or campaigns that have positioned your agency as an influential force within the marketing landscape.
INDIVIDUAL CATEGORIES
- Business Contributions (35% – Max of 500 words)
- Describe the candidate’s key initiatives that have driven business growth and success within their agency. Highlight specific strategies or campaigns they led that resulted in measurable outcomes, such as increased revenue, market expansion, or improved client satisfaction. Focus on how their leadership and innovative approaches have contributed to the agency’s success.
- Leadership (35% – Max of 500 words)
- Discuss the candidate’s leadership role in driving innovation and excellence within the agency. Highlight the agency leader’s capability in inspiring a high-performance agency culture, driving creativity, collaboration, and resilience within their teams. Characterise the leader’s vision, decision-making, and ability to empower team members, fostering an environment where innovative solutions thrive.
- Industry Influence (30% – Max of 500 words)
- Discuss the agency leader’s role in shaping the agency and marketing landscape through thought leadership and innovative contributions. Highlight their impact on advancing industry practices by introducing new strategies, influencing trends, or participating in key industry events. Provide examples of how their work has set new standards and driven meaningful change in the field.
- Business Contributions (35% – Max of 500 words)
- Describe the candidate’s key marketing initiatives that have driven business growth and success. Highlight specific campaigns or strategies they led that resulted in measurable impact, improved brand visibility, and positive outcomes. How have the candidate’s contributions influenced the agency’s overall performance and success?
- Leadership (35% – Max of 500 words)
- Discuss how the candidate sets a clear vision that motivates their team to excel, fosters a culture of trust and empowerment, and enables the team to overcome challenges. Highlight how the candidate’s leadership has driven transformative results.
- Industry Influence (30% – Max. of 500 words)
- Evaluate the candidate’s impact on their organisation and the marketing industry. Detail how the candidate commits to continuous professional development and knowledge-sharing within the marketing community. Emphasise how the candidate is recognised as an influential figure in the industry, driving meaningful change and inspiring innovation in the marketing space.
- Business Contributions (35% – Max of 500 words)
- Describe the martech leader’s impact on driving business success through innovative technology integration and strategic execution. Evaluate the candidate’s ability to optimise technology investments, enhance marketing efficiency, and deliver measurable results such as improved customer experiences, revenue growth, or operational efficiencies.
- Leadership (35% – Max of 500 words)
- Discuss the martech leader’s ability to inspire and guide his/her team/s toward excellence in the marketing technology domain. How has this leader’s approach empowered their team to overcome challenges and push technological boundaries? Highlight their ability to navigate complex MarTech landscapes with a forward-thinking vision that drives growth and resilience.
- Industry Influence (30% – Max of 500 words)
- Describe the leader’s role in shaping the future of MarTech and driving marketing innovation. Highlight their contributions to advancing martech strategies, providing thought leadership, and participating in key industry events. Include any initiatives or efforts that have established the leader as a key figure in influencing the direction of marketing technology.
TEAM CATEGORIES
- Team Culture (35% – Max of 500 words)
- Highlight how the agency team cultivates a culture that values collaboration, adaptability, and mutual support, enabling members to work effectively toward shared goals. Discuss specific practices that promote teamwork, such as clear communication, role clarity, and shared accountability. Provide examples of how the team’s culture has positively impacted morale, strengthened relationships, and contributed to consistent performance and innovative outcomes.
- Business Innovation (35% – Max of 500 words)
- Demonstrate the agency team’s commitment to pioneering marketing solutions that reflect the evolving trends. Highlight the team’s use of emerging technologies, data-driven approaches, and creative methodologies to develop campaigns that disrupt traditional practices. Provide evidence of how these innovative strategies have reshaped client outcomes, set new benchmarks, and positioned the agency as a leader in marketing innovation.
- Team Performance (30% – Max of 500 words)
- Outline the agency team’s ability to deliver measurable results such as driving business growth, client satisfaction, and market influence. Showcase the team’s capacity to execute high-impact campaigns through effective collaboration, strategic planning, and innovative thinking. Provide specific examples of how their efforts have achieved meaningful outcomes and positioned the agency as a top performer in the industry.
- Team Culture (35% – Max of 500 words)
- Describe how the marketing team cultivates a culture of originality, creativity, and open collaboration, enabling innovative approaches to marketing challenges. Highlight or share examples of how team members embrace unique perspectives and foster an environment where unconventional ideas are encouraged and seamlessly integrated into campaigns.
- Business Innovation (35% – Max of 500 words)
- Discuss the team’s ability to develop and implement groundbreaking, original marketing strategies that disrupt traditional approaches. Explain how the team leverages emerging technologies, unique concepts, and data insights to craft marketing initiatives that set new industry standards and deliver exceptional results.
- Team Performance (30% – Max of 500 words)
- Showcase how the team has worked collaboratively to achieve exceptional results in the marketing industry. Highlight their ability to execute innovative campaigns, overcome challenges, and meet or exceed key performance indicators (KPIs). Provide examples of how their collective efforts, strategic planning, and cohesive execution have driven measurable success and positioned the team as a standout performer in the industry.
- Team Culture (35% – Max of 500 words)
- Explain how the MarTech team builds a culture of collaboration and innovation, supporting the integration of emerging technologies and creative ideas. Share specific practices or initiatives that encourage team members to contribute diverse perspectives and work together toward shared goals. Highlight how this culture has fostered a forward-thinking approach that challenges industry norms and drives impactful advancements in marketing technology.
- Business Innovation (35% – Max of 500 words)
- Showcase the team’s ability to design and implement groundbreaking marketing technology solutions that redefine traditional marketing approaches. Provide examples of how the team leverages data-driven insights, automation, AI, or other emerging tools to create innovative strategies. Highlight how these initiatives have delivered exceptional results, disrupted conventional methods, and established new benchmarks in the MarTech industry.
- Team Performance (30% – Max of 500 words)
- Outline the MarTech team’s impact on driving business innovation within the marketing technology domain. Highlight their collaboration to turn innovative ideas into measurable outcomes, such as improved client engagement, market growth, or technological advancements. Provide examples of how the team adapts to the evolving MarTech landscape and consistently delivers results that align with their strategic objectives.
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