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Category: APAC

LOL LCP Riot Koto brand
Riot Games taps Koto Sydney to lead brand launch for new ‘League of Legends Championship Pacific’
Posted on May 22, 2025
by Aliza Carmona
Australia – Brand and digital studio Koto Sydney has launched the new identity for Riot Games’ League of Legends Championship Pacific (LCP), a professional esports league uniting Asia Pacific’s diverse gaming scene and redefining the region’s role on the global stage. Last year, Riot Games announced...
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KC Global Media announces new strategic expansions to leadership team
KC Global Media announces new strategic expansions to leadership team
Posted on May 21, 2025
by Teddy Cambosa
These leadership developments underscore the organisation’s adaptability in a dynamic industry, culminating in a fully empowered executive team following recent promotions and appointments within the revenue and marketing divisions.
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Around 87% of solo viewers in APAC still multitask when streaming videos
Around 87% of solo viewers in APAC still multitask when streaming videos
Posted on May 21, 2025
by Teddy Cambosa
Interestingly, markets such as Australia, Japan, New Zealand, and South Korea report more deliberate solo viewing moments in living rooms, indicating a mix of intentional and passive consumption patterns.
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club med appointment leadership esap china
Club Med overhauls APAC leadership, taps Rachael Harding to lead ESAP region
Posted on May 20, 2025
by Aliza Carmona
Singapore – In a bid to sharpen its regional focus and unlock new growth opportunities, Club Med has unveiled a major restructuring of its Asia Pacific operations, including the consolidation of business units and key leadership appointments. As part of its major restructuring, Club Med is consolidating...
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Ogilvy APAC unifies social marketing offerings under Social@Ogilvy banner
Ogilvy APAC unifies social marketing offerings under Social@Ogilvy banner
Posted on May 20, 2025
by Fatima Baduria
Ogilvy APAC has consolidated all its social marketing offerings under the Social@Ogilvy banner, providing a suite of solutions for its clients in the region.
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Carro revitalises iconic ‘No Drama’ ad series in 10th anniversary campaign
Carro revitalises iconic ‘No Drama’ ad series in 10th anniversary campaign
Posted on May 19, 2025
by Fatima Baduria
Online used car platform Carro is reviving its award-winning ad series in its latest campaign for its 10th anniversary.
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shivani pant appointment taboola apac
Taboola ramps up APAC growth, appoints Shivani Pant to key leadership role
Posted on May 19, 2025
by Aliza Carmona
Australia – Taboola has appointed Shivani Pant as regional publisher director for Asia Pacific (APAC), a newly created role aimed at supporting the company’s accelerating expansion and deepening partnerships across the region. In her new role, Pant will be based in Sydney and will lead efforts to align...
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What's NEXT in Marketing: Navigating the ROI illusion--and why the last click lies to you.
What's NEXT in Marketing: Navigating the ROI illusion—and why the last click lies to you
Posted on May 19, 2025
by MARKETECH APAC
Likewise, marketing ROI isn’t the product of one click. It’s collaborative. It’s cumulative. And it deserves to be measured that way.
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benjamin joe appointment meta regional vp
Meta promotes Benjamin Joe to regional VP for Asia Pacific
Posted on May 15, 2025
by Aliza Carmona
Singapore – Meta has appointed longtime executive Benjamin Joe as regional vice president for Asia Pacific, marking a strategic move to accelerate innovation and growth across the diverse region. Joe joined Meta in 2011 and has since held a range of leadership roles across various markets, including...
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Max rolls out immersive, localised campaigns for ‘The Last of Us’ Season 2
Max rolls out immersive, localised campaigns for ‘The Last of Us’ Season 2
Posted on May 15, 2025
by Teddy Cambosa
Through pop-ups at local festivals and shopping malls, high-energy sports event takeovers and viewing parties, Max transformed everyday spaces and activities into immersive experiences across the region. 
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