APAC

Banking platform Backbase appoints new APAC VP for market expansion

Teddy Cambosa | Aug 2, 2021-47

Iman Ghodosi is the new regional vice president for APAC at Backbase, aiming to expand its services across regional clients.

SaaS banking startup Mambu rolls out new all-digital product for SME lenders

Jean Cabico | Aug 2, 2021-47

Mambu has unveiled its newest fully digital solution for SME lenders that offers a variety of options to adjust loan conditions.

MARKETECH APAC’s Top 5 Stories for July: Asian food delivery’s new offering bags top spot

MARKETECH APAC | Jul 30, 2021-47

Brands from the Southeast Asia region once again takes the spotlight. Find out what stories from the industry made it to the top.

dentsu, Insider ink partnership for CX solutions

Teddy Cambosa | Jul 29, 2021-47

Said partnership entail the combination of dentsu's client support and Insiders' cross-channel marketing platform.

IAS, GDI’s latest partnership to protect brands from ‘misinformation’

Jean Cabico | Jul 29, 2021-47

The latest partnership with Global Disinformation Index will enable Integral Ad Science to help marketers avoid misinformation content.

The Coca-Cola Company names Anupama Biswas as senior director for Analytics & Insights in APAC

Shaina Teope | Jul 27, 2021-47

Biswas will be leading the company’s analytics and insights for four operating units in the APAC region. 

Criteo’s Retail Media APAC expansion marked with new MD appointment

Teddy Cambosa | Jul 27, 2021-47

Taro Fujinaka is appointed as the new managing director for retail media in APAC at Criteo.

SG e-commerce platform is most ‘talked about’ brand in APAC in Q2, social listening study reveals

Shaina Teope | Jul 26, 2021-47

Consumers from APAC do not just enjoy their time on these apps, but also discuss them the most on social media.

MARKETECH APAC extends content offering with podcast launch

Teddy Cambosa | Jul 26, 2021-47

The new podcast offering from MARKETECH APAC features past episodes done by MARKETECH APAC in video format, further extending its content format.

APAC consumers more likely to buy from ‘purposeful’ brands 7.9 times more

Teddy Cambosa | Jul 26, 2021-47

Data from Zeno Group shows that consumer behavior in APAC leans towards brands having a purpose-driven strategy.

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