APAC

TEC’s new campaign reminds “irreplaceable” benefits of an office

Shaina Teope | Oct 23, 2020

The campaign by Hong Kong-based workplace provider TEC highlights how there are things better navigated in a company-managed office.

ANZ, SG consumer markets show mixed behaviors on post-pandemic holiday preps: report

Teddy Cambosa | Oct 22, 2020

Consumer behavior within the ANZ and Singapore market had varied lately with the ongoing global pandemic, report from Blis shows.

APAC SMEs are catching up the digital transformation wave: report

Teddy Cambosa | Oct 20, 2020

Small and medium enterpreises across the APAC region are showing interest to catch up with digital transformation changes, Cisco and IDC reports.

Qualtrics unveils new batch of XM leaders across APJ

Teddy Cambosa | Oct 20, 2020

Experience management Qualtrics diversifies senior leader board as five new senior leaders are appointed across APJ offices.

Contentsquare announces APAC expansion, hires two key executives

Teddy Cambosa | Oct 19, 2020

Contentsquare continues to diversify by expanding their operations in the APAC region and hiring two key executives in its vision to grow in the APAC region.

Study says majority of marketers in ANZ mainly use data to improve ROI

Shaina Teope | Oct 19, 2020

91% of ANZ marketers were shown to prioritize using data to improve ROI.

Mobile ad platform AdColony names new marketing director for APAC

Shaina Teope | Oct 15, 2020

Adrian Watkins was the former chief strategy officer of parenting media site theAsianparent.

Group M launches project to help brands increase ad spend visibility

Marko Tijam | Oct 13, 2020

Media investment company Group M announced the launch of its supply path optimization project. This aims to improve transparency in advertising spend

#MARKETECHMondays: Prashant Kala, Country Manager, ShopBack Philippines

Shaina Teope | Oct 12, 2020

We sat down with Prashant Kala, country manager for Philippines of rewards platform ShopBack to know more about his personal formula for success.

OMG launches advisory service for eCommerce brands in APAC

Shaina Teope | Oct 6, 2020

The new service will be called Transact, and with it, OMG has partnered up eCommerce consultants and omnichannel retail specialists.