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B2B marketing agency Just Global expands SG leadership team

Jean Cabico | Jan 21, 2022-47

The additions to its Singapore leadership team include a senior account director, a digital marketing director, and a senior copywriter.

Creativity, innovation key points to consider to attract consumers: report

Carlo Sarabia | Jan 21, 2022-47

With many brands going more digital, the report highlights innovation and creativity as key points to consider to attract consumers.

How data helps unlock new business revenue streams

Rohan Persaud | Jan 20, 2022-47

How have organisations used data analytics to defeat adversity and generate revenue?

Gushcloud, SL Experiences to bring ‘Sneakertopia’ to Asia

Teddy Cambosa | Jan 20, 2022-47

Said Asia expansion by 'Sneakertopia' is made possible by Gushcloud and SL Experiences.

Allianz Insurance’s latest Olympic campaign inspires people to ‘move forward’ amidst hardships

Jean Cabico | Jan 20, 2022-47

The latest campaign by Allianz, alongside BBDO Shanghai, aims to inspire people to move forward fearlessly amidst challenges.

What’s NEXT: How businesses and brands can thrive in metaverse

Cheelip Ong | Jan 20, 2022-47

Metaverse is going to take the world by storm. There's no better time than now to jump into this game-changing platform and leverage the ways it can amplify your brand's value.

Anzu ties with Livewire for APAC advertisers to reach Roblox players

Jean Cabico | Jan 20, 2022-47

The partnership between Anzu and Livewire will enable advertisers to run non-disruptive ads across Roblox’s most popular titles.

Siteimprove’s enterprise platform delivers 275% ROI

Shaina Teope | Jan 19, 2022-47

According to the findings of the Forrester Consulting Total Economic Impact™ (TEI) global study, Siteimprove’s platform delivered a 275% ROI over three years for a composite organization.

How one iconic bakery brand embraced digital to turbocharge customer loyalty

Billy Loizou | Jan 19, 2022-47

Working with bakery brand COBS Bread, a leader from consumer engagement Cheetah Digital shares how a well-built loyalty program can spell success for scaling growth in the long run.

What’s NEXT: Why brands must focus more on customer retention than acquisition this 2022

Shaina Teope | Jan 18, 2022-47

MoneySmart Managing Director David Harling advises brands to focus more on customer retention, as with the removal of cookies, acquisition strategies have grown to cost more.

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