The additions to its Singapore leadership team include a senior account director, a digital marketing director, and a senior copywriter.
With many brands going more digital, the report highlights innovation and creativity as key points to consider to attract consumers.
The latest campaign by Allianz, alongside BBDO Shanghai, aims to inspire people to move forward fearlessly amidst challenges.
Metaverse is going to take the world by storm. There's no better time than now to jump into this game-changing platform and leverage the ways it can amplify your brand's value.
The partnership between Anzu and Livewire will enable advertisers to run non-disruptive ads across Roblox’s most popular titles.
According to the findings of the Forrester Consulting Total Economic Impact™ (TEI) global study, Siteimprove’s platform delivered a 275% ROI over three years for a composite organization.
Working with bakery brand COBS Bread, a leader from consumer engagement Cheetah Digital shares how a well-built loyalty program can spell success for scaling growth in the long run.
MoneySmart Managing Director David Harling advises brands to focus more on customer retention, as with the removal of cookies, acquisition strategies have grown to cost more.