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Category: APAC

carro no drama ad second 2025
Carro pushes brand message of trust and reliability with second ‘No Drama’ ad
Posted on July 10, 2025
by Aliza Carmona
Singapore – Carro has launched the second installment of its popular ‘No Drama’ ad series, continuing its campaign to spotlight the brand’s hassle-free and seamless car buying and selling experience. The first ad, released in May and set in the Joseon Dynasty, has amassed over 27.4 million views. The...
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First jury roster for ‘Marketing Technology Awards 2025’ announced, featuring top APAC industry leaders
First jury roster for ‘Marketing Technology Awards 2025’ announced, featuring top APAC industry leaders
Posted on July 9, 2025
by Teddy Cambosa
Singapore – The Marketing Technology Awards 2025 has recently announced its first lineup of jury members, comprised of top industry leaders from global and regional brands across Asia-Pacific. As the only awards programme dedicated exclusively to marketing technology in the Asia-Pacific region, the Marketing...
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Samsung Ads boosts sales, marketing leadership with key appointments
Samsung Ads boosts sales, marketing leadership with key appointments
Posted on July 9, 2025
by Teddy Cambosa
Samsung Ads, the advertising division of Samsung Electronics, welcomes two strategic senior hires namely Levi Guillory as agency head of strategic accounts for NSW & NZ and Carla Dawson, head of strategic marketing for ANZ & SEA.
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From scale to substance: How Exness cut acquisition costs with deep funnel strategy
From scale to substance: How Exness cut acquisition costs with deep funnel strategy
Posted on July 9, 2025
by MARKETECH APAC
This collaboration between Exness and Smadex exemplifies how moving beyond vanity metrics to unlock real lifetime value can lead to significant cost efficiencies and sustainable growth.
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Leading with social impact: How JOLT is pioneering sustainability in the media industry
Leading with social impact: How JOLT is pioneering sustainability in the media industry
Posted on July 7, 2025
by Fatima Baduria
In an exclusive interview with Sebastien Lepez, founder and CEO of JOLT Digital, he shares the agency’s journey towards sustainability.
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Unlocking Asia’s messaging matrix: Here’s what APAC leaders say about creating effective regional messaging
Unlocking Asia’s messaging matrix: Here’s what APAC leaders say about creating effective regional messaging
Posted on July 4, 2025
by Teddy Cambosa
As consumer expectations shift and digital touchpoints multiply, the brands that win will be those that speak the local language – not just in words, but in meaning.
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lmdw apac Diego Araud appt
LMDW APAC appoints Diego Araud as new MD, strengthens senior leadership to drive growth
Posted on July 3, 2025
by Aliza Carmona
Singapore – Following a period of significant growth, La Maison du Whisky Asia-Pacific (LMDW APAC) has announced a strategic leadership transition. Arthur Morbois, who has served as managing director for the past five years, will formally hand over leadership to Diego Araud, a long-standing executive...
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WN Interview Omnichat Final
What’s NEXT: Omnichat’s Alan Chan on reshaping conversational commerce with AI-powered customer journeys
Posted on July 2, 2025
by Aliza Carmona
Conversational commerce has evolved from a niche concept to a central pillar of digital retail, redefining how brands engage, convert, and retain customers in Asia’s increasingly mobile-first markets. Enabled by advancements in generative AI and the growing use of messaging platforms like WhatsApp, LINE,...
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OCBC’s lates regional campaign explores creative approaches to real-life stories
OCBC’s latest regional campaign explores creative approaches to real-life stories
Posted on July 2, 2025
by Teddy Cambosa
Continuing the momentum of its 2024 campaign, the new initiative takes a more intimate and human-centred approach by focusing on four real-life personalities from Singapore, Malaysia, Indonesia, and Hong Kong. 
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ian ball enero group ceo appt
Enero Group names Ian Ball as new group CEO
Posted on July 2, 2025
by Aliza Carmona
Australia – Enero Group, a global marketing and technology agency network, has promoted Ian Ball to group chief executive officer, effective July 2, 2025. Ball joined the company as chief operating officer in early 2025 and now takes the helm following a period marked by operational shifts and strategic...
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