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2022 Global Customer Engagement Review


Electrolux launches a ‘Sustainability Squad’ to advocate for more sustainable living

Shaina Teope | May 26, 2022-47

The brand has roped in 10 influencers from the region that would aim to strengthen the advocacy on sustainable practices amongst communities in APAC and MEA.

foodpanda launches new meal donation feature in Asia

Jean Cabico | May 26, 2022-47

The new meal donation initiative allows users to now easily donate to those in need by selecting the ‘Donate’ button.

MARKETECH APAC Reels: Features leading industry brands’ withdrawal from Russia

Andrea Galvan | May 26, 2022-47

The withdrawal of operations by largely well-known brands resulted in a huge blow to Russia's economy and is currently creating a job crisis.

Manulife shuffles executive leadership team, names Damien Green as CEO of Manulife Asia

Carlo Sarabia | May 25, 2022-47

Manulife has announced the appointment of Damien Green, CEO of Manulife Hongkong, as the new CEO of Manulife Asia.

ADA acquires SingPost’s e-commerce unit to expand e-commerce solutions in APAC

Teddy Cambosa | May 25, 2022-47

Through this acquisition, ADA will seek to deepen its strategic partnership with the SingPost Group in distribution and logistics across Asia.

SEA roundtable: Marketing leaders bare their best strategies in customer acquisition, retention for the post-pandemic

Shaina Teope | May 25, 2022-47

Last April 20, MARKETECH APAC, with Braze, gathered marketing leaders in SEA to discuss brands' strategies in customer acquisition and retention in the post-pandemic.

APRW, PRHUB to launch ‘specialised’ start-up practice for APAC under IPREX

Andrea Galvan | May 25, 2022-47

This practice will serve burgeoning communications needs of start-ups looking to grow within and beyond APAC region by tapping upon deep communications expertise of IPREX partners. 

Lenovo APAC taps anew SocialGrooves.com for social media strategy duties

Christian Calma | May 25, 2022-47

The reappointment will see SocialGrooves.com continue to provide support for all 12 of Lenovo's APAC markets, in terms of social media strategy, creative content and analytics.

Accor launches Pacific-wide campaign for lifestyle app, ALL.com

Jean Cabico | May 23, 2022-47

It seeks to promote ALL.com as the all-encompassing digital destination for the best travel experiences, with incredible loyalty benefits.

MARKETECH APAC launches new features brand, MARKETECH APAC Reels

MARKETECH APAC | May 20, 2022-47

MARKETECH APAC will now be bolstering exclusive video content to deliver the leading industry news and trends in marketing and tech in the region.

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