APAC
B2B marketing agency Just Global expands SG leadership team
The additions to its Singapore leadership team include a senior account director, a digital marketing director, and a senior copywriter.
Creativity, innovation key points to consider to attract consumers: report
With many brands going more digital, the report highlights innovation and creativity as key points to consider to attract consumers.
How data helps unlock new business revenue streams
How have organisations used data analytics to defeat adversity and generate revenue?
Gushcloud, SL Experiences to bring ‘Sneakertopia’ to Asia
Said Asia expansion by 'Sneakertopia' is made possible by Gushcloud and SL Experiences.
Allianz Insurance’s latest Olympic campaign inspires people to ‘move forward’ amidst hardships
The latest campaign by Allianz, alongside BBDO Shanghai, aims to inspire people to move forward fearlessly amidst challenges.
What’s NEXT: How businesses and brands can thrive in metaverse
Metaverse is going to take the world by storm. There's no better time than now to jump into this game-changing platform and leverage the ways it can amplify your brand's value.
Anzu ties with Livewire for APAC advertisers to reach Roblox players
The partnership between Anzu and Livewire will enable advertisers to run non-disruptive ads across Roblox’s most popular titles.
Siteimprove’s enterprise platform delivers 275% ROI
According to the findings of the Forrester Consulting Total Economic Impact™ (TEI) global study, Siteimprove’s platform delivered a 275% ROI over three years for a composite organization.
How one iconic bakery brand embraced digital to turbocharge customer loyalty
Working with bakery brand COBS Bread, a leader from consumer engagement Cheetah Digital shares how a well-built loyalty program can spell success for scaling growth in the long run.
What’s NEXT: Why brands must focus more on customer retention than acquisition this 2022
MoneySmart Managing Director David Harling advises brands to focus more on customer retention, as with the removal of cookies, acquisition strategies have grown to cost more.
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