APAC

MARKETECH APAC marks first anniversary, unveils new logo

MARKETECH APAC | May 16, 2021-47

The platform that was borne at the height of the pandemic proudly grew into more than just a provider of news, creating spaces to bring about the most relevant and crucial conversations and dialogue in the industry.

Omnichannel retail strategies in the era of connected experiences

Saurabh Madan | May 14, 2021-47

At any touchpoint, when the customer finds for you, and you're not there, it can lead to long-term consequences to your brand value. Here's what you can do.

Nearly all of APAC business leaders admit to be challenged in using data for business decisions: survey

Teddy Cambosa | May 12, 2021-47

Despite the great importance of data, Talend notes that in its survey, most APAC leaders are challenged with the saturation of data in their business.

ADA’s US$60m funding from SoftBank to help enhance company’s data, AI offering

Teddy Cambosa | May 12, 2021-47

SoftBank will help ADS continue its data-led AI marketing developments for the greater benefit of enterprise clients in Asia Pacific.

What the education space is making possible that it hasn’t prior to new normal: APAC universities’ panel discussion

Shaina Teope | May 7, 2021-47

The stronger focus on the remote setup has opened up a slew of opportunities such as making attending possible to those that are physically challenged.

This veteran events firm is offering digital event strategy certification for APAC execs

Jean Cabico | May 4, 2021-47

Global business events platform PCMA has launched an APAC-specific digital event strategy course, which will be led by regional experts.

Midea ropes in MediaMonks to launch lineup of future-oriented CX

Shaina Teope | May 4, 2021-47

Midea is slated to launch a line of AI and AR-enabled initiatives for its customer experience and has roped in creative tech company MediaMonks as partner.

Content studio Collab Asia OKs gameplay monetization through Nintendo deal

Teddy Cambosa | May 4, 2021-47

Through the new deal, game content creators of Collab Asia can now monetize their Nintendo gameplays, from Facebook, YouTube and Twitch.

SCMP rebrands commercial business team to ramp up consumer intelligence

Teddy Cambosa | May 3, 2021-47

Through the revamp, SCMP Advertising aims to position itself as a leading insight-driven brand partner for clients across APAC.

MullenLowe Group elevates S. Subramanyeswar as Chief Strategy Officer for Asia Pacfic

Shaina Teope | May 3, 2021-47

It will be a dual role for Subbu who's going to retain his leadership in the India team.

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