What’s NEXT 2024: Why in-context learning AI chatbots are the optimal choice for marketers

Henson Tsai

As Google prepares to phase out third-party cookies, marketers are exploring alternative strategies to directly gather valuable customer data. In their quest to drive customer engagement on social platforms, AI-powered chatbots have emerged as both a viable and effective tool for boosting conversions. These intelligent chatbots excel at facilitating meaningful...

Mahima Tankha Marwah named as Sun Life’s new chief client experience and marketing officer for Asia

Singapore – Sun Life has announced that Mahima Tankha Marwah has been named as the new chief client experience and marketing officer for Asia. In her new role, Marwah will lead Sun Life Asia's marketing strategy, brand development, philanthropy activities, client listening and measurement and the development of new solutions...

What’s NEXT 2024: How artificial intelligence powers cost-effective mobile advertising

Murali Dharan

In today’s dynamic economic climate, brands constantly navigate budget constraints within their digital marketing efforts. The digital advertising landscape is evolving rapidly, driven by trends such as AI optimisation, increased personalisation, and growing mobile usage. In this context, cost-efficiency has emerged as a critical factor that can significantly influence the...

Teads expands global partnership with LG Ad Solutions for CTV native inventory in APAC

New York, USA – Global media platform Teads has announced an expanded exclusive global partnership with LG Ad Solutions for CTV native advertising inventory across the Asia-Pacific region.  The expanded partnership will cover Australia, New Zealand, and the other ten countries in APAC, including Indonesia, Vietnam, the Philippines, Singapore, Malaysia,...

SQREEM Technologies announces acquisition of programmatic business Trade Indy

Singapore – AI digital behaviour aggregator SQREEM Technologies has announced it has acquired Melbourne-founded programmatic business Trade Indy to bolster their ongoing global expansion plans.  SQREEM Technologies’ acquisition of Trade Indy plays a pivotal role in transforming the digital marketplace, enabling marketers to engage in the cookie-free future.  The acquisition...

HKT, AIS, Globe, Optus, Singtel, Taiwan Mobile and Telkomsel launch first ever cross-border telco rewards programme

Hong Kong – Telecommunications companies HKT, AIS, Globe, Optus, Singtel, Taiwan Mobile, and Telkomsel have announced that they will be initiating a collaboration as an alliance to launch a first-of-its-kind cross-border rewards programme. This collaboration between the companies aims at delivering greater value to eligible customers when they travel to...

Constant Contact appoints new executives to reinforce growth in APAC

Australia – Digital marketing and automation platform Constant Contact has appointed Gerard Smith as its new APAC head of partnerships, shortly after the recent appointment of Sam Whitmore as its new APAC head of commercial. In their new roles, both Smith and Whitmore will be supporting the company’s commitments to...

GO Group adds Australian strategic communications firm Banksia to its affiliate roster

Kuala Lumpur, Malaysia – Independent media and communications consultancy network GO Group just got bigger with the latest addition of Australian strategic communications firm Banksia. This collaboration with Banksia marks a pivotal moment as the GO Group marks its foray into the Asia Pacific and Australasia regions, solidifying its position...

Creative for Climate appoints Antonia Estall as chapter lead for Asia-Pacific

Amsterdam, Netherlands – Creatives for Climate, a non-profit global network dedicated to climate action, has appointed Antonia Estall, a youth change agent, as the Asia-Pacific chapter lead. Estall’s appointment is tasked with taking action across the region, encouraging professionals to oppose greenwashing and build a climate action movement among their...

LogRhythm elevates Joanne Wong to interim chief marketing officer

Singapore – Global security intelligence company LogRhythm has announced the appointment of Joanne Wong as the new interim chief marketing officer to lead the charge on the company’s brand and marketing strategy.  In her new role, Wong will lead LogRhythm’s global brand and marketing strategy, with a key focus on...