Kuala Lumpur, Malaysia – IPG Mediabrands has appointed Elina Peek-Lantz, former head of digital strategy and planning at Maxis, to be its new managing director of Reprise, the global performance marketing agency within the Mediabrands network.
Peek-Lantz has 17 years of experience working with international teams in corporate and start-up environments as a highly qualified data-driven marketer. In her new role, she will be responsible for innovating Reprise’s product and service capabilities, and will be working in close collaboration with partner agencies UM and Initiative to drive the strategic direction of performance marketing, analytics, and technology channels across all clients. Peek-Lantz will also be reporting to the CEO of Mediabrands Malaysia, Bala Pomaleh.
Commenting on her new role, Peek-Lantz said, “I’m thrilled to join Mediabrands as we expand the Reprise footprint in Malaysia. The current market landscape has created great opportunities for brands to further amplify their online presence, and the Reprise framework of ‘Customer Flow’ is a perfect launch pad for any business looking to incorporate digital strategies and drive business growth. I look forward to expanding the Reprise service and product portfolio as we focus on creating a seamless customer journey for path to purchase.”
Meanwhile, Pomaleh shared that Peek-Lantz comes with deep knowledge of the changing nuances in their digital marketing ecosystem, and they have seen great strides in these new spaces and have been investing immensely in growth areas such as e-commerce, experience design, and performance content.
“Elina’s role will have a significant influence over the success of our organisation as she works alongside our leadership teams at UM and Initiative to drive digital strategies and create a safe and responsible media environment across our portfolio of clients,” said Pomaleh.
Pippa Berlocher, president of Reprise APAC, noted, “I’m excited to have Elina join our business. Given her entrepreneurial background and experience, I know she will bring great energy and capabilities that both our team and clients will benefit from. Malaysia remains a key market for us in the APAC region, and I’m looking forward to partnering closely with Elina to elevate the craft excellence within our business and drive growth for both our clients and Mediabrands.”
