Sydney, Australia – Media and marketing agency Mediabrands in Australia has recently announced the appointment of Maria Grivas as the new CEO of Reprise, Mediabrands’ digitally-led full-service performance agency in the country.
Prior to her new role, Grivas has previously worked as the chief data and technology officer at media agency UM Australia, a role she has had for the past three and a half years, and has been a member of UM’s senior leadership team. She has also been a mentor across the Mediabrands group on digital development.
Grivas’ appointment came after the resignation of CEO Matt Sallis, who cited family reasons related to travel restrictions from his base in Canada. In taking the leadership role at Reprise, Grivas will be playing a key role in shaping the group and will also be joining the Mediabrands Australia Executive Leadership Team.
Commenting on her appointment, Grivas said, “Having already worked closely with Reprise for some time, I am very excited about the CEO role. The business has a large team of very talented people doing great work and my ambition is to help elevate their successes as the industry evolves at pace.”
Meanwhile, Mark Coad, the CEO of Mediabrands Australia, commented that Reprise Australia plays a vital role in supporting the teams and clients with world-class communications solutions, and Grivas is the ideal future leader for the business.
“I’m thrilled that Mediabrands has the talent of Maria’s caliber to promote into such an important leadership position, as well as her high-quality team members. We will find Maria’s successor for her role in UM Australia in due course,” said Coad.
Reprise Australia has more than 150 people and offices in Sydney, Melbourne, and Brisbane, as well as Perth. The business works with many of Mediabrands’ clients across the group and also has independent clients.
