Sydney, Australia – Jessica White, a renowned digital and performance expert, has been appointed as the new chief executive officer of Reprise Australia, effective November 1 this year. This adds significant firepower to Reprise’s capabilities as it continues to build its global reputation as a full service digitally-led performance agency.
Reporting directly to CEO Mediabrands Australia Mark Coad, White also takes an immediate place on Mediabrands’ executive leadership team.
She has worked in the media industry for nearly 15 years – both agency and client side – the majority of which has been spent leading the development and implementation of data-led transformation in media and brand communications.
White has held senior roles both internationally and locally within Mediabrands, recently returning to Australia from NYC while maintaining her global head of activation role with Initiative. Prior to her role as head of activation, she was head of data and technology for AKA Kinesso NYC, driving the commercial data and programmatic strategy across the business.
Speaking on her appointment, she said, “Increasingly I hear clients wanting more accountability for their media spend, so better connecting media to business outcomes will be an area of focus. In partnership with our agencies, Reprise is uniquely positioned to drive the brand and performance cohesion needed to achieve this.”
She added, “It’s an exciting time to be in the industry and I can’t wait to develop my team’s skills and capabilities to deliver truly outstanding work for our clients.”
With her CEO appointment, White takes over Andy Holford who stepped into the role of interim CEO earlier this year.
Coad said, “I am delighted Jessica is joining Reprise, as a leader I just know she is going to shine and under her watch Reprise will continue to go from strength to strength. The business is pumping; the team are enthused and the clients are enjoying some truly wonderful work. I look forward to spending the next few months working alongside Jess as we transition into a new era of Reprise’s history.”