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Fostering sustainable behaviour: How sustainable marketing establishes brand credibility

Jean Cabico | Oct 5, 2022-6595

In our latest The Inner State, we spoke with leaders from Allianz PNB Life and whiteGREY to tackle how creative communications can contribute to future sustainability.

IMDA to make SMS ID registration mandatory for orgs

Shaina Teope | Aug 16, 2022-6595

In the bid to further scam-proof all customer communications through SMS.

The secret of ‘The Unfiltered History Tour’: How Dentsu Creative India bested all others to take the creative crown

Shaina Teope | Jul 18, 2022-6595

Dentsu Creative India made history by being the first Indian agency to bag the 'Agency of The Year' award at Cannes Lions 2022–here's how they did it.

The exception: Hearing from a Russian global brand in a sea of corporate boycotts

Shaina Teope | Jun 27, 2022-6595

We've been following the wave of corporate boycotts against Russia since the start of war, but now, we hear out from a Russian ally that continues to do business across the world. Check it out.

What’s NEXT: The top personalization strategy for the increasingly nuanced consumer

MARKETECH APAC | Dec 16, 2021-6595

During MARKETECH APAC's panel discussion on the future of digital marketing, marketing leaders from the airline, imaging, and F&B industry unanimously agree on the top strategy brands must adopt in personalization to stay above the fast changes this pandemic.

MARKETECH APAC’s Top 5 Stories for November: A Disney veteran joins local Filipino live streaming platform

MARKETECH APAC | Dec 1, 2021-6595

This month, we saw a homegrown live streaming platform in PH nabbing a veteran from none other than content and media giant, Disney. Take a look at the other stories that topped this month's charts.

Behind eye-catching 11.11 discounts: The silent flak over Shopee’s 11.11 ad ft. Jackie Chan

Shaina Teope | Nov 14, 2021-6595

Free delivery, cashbacks, large price slashes: the shimmering offers this 11.11 by Shopee didn't stop others - both pros and mass audience - from noticing the fault in the e-commerce's latest ad.

Marketing experts, creatives majorly thumb down Shopee’s latest 11.11 ad ft. Jackie Chan

Shaina Teope | Nov 1, 2021-6595

The marketing and ad leaders said it was not the first time the top e-commerce 'disappointed' with an ad.

K-pop brand ambassadors: Are they the new ‘upmarket’ or a ‘relevancy’ ploy?

Teddy Cambosa | Jul 5, 2021-6595

On our first-ever 'The Inner State' feature series, we've talked to four industry leaders on their thoughts and insights on the rise of K-pop brand ambassadors.

‘Add to home screen’: Is developing a Progressive Web App the right move for your platform?

MARKETECH APAC | Mar 31, 2021-6595

Building a PWA benefits both users and developers, but is it really the best move for your platform?