Singapore – Global media agency network UM from IPG Mediabrands is expanding its presence in Asia-Pacific with a new affiliate office in Pakistan, launched in agreement with IG Square Pakistan.
The affiliate partnership takes effect immediately, and adds up to the 14 existing markets UM is in the region, including Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam.
Speaking of the new affiliate office, Muhammad Sarwar Khan, chief executive officer at IG Square Pakistan, said, “We are very excited to be a part of IPG Mediabrands and I believe this relationship will bring a fresh perspective to the media landscape in Pakistan with data, technology and commerce playing a key role in reshaping consumer journeys and experiences.”
He added, “I would also like to thank all of our clients and media partners for extending their support and I assure them that this new partnership will further equip us to deliver on our promise of imagining growth globally.”
Meanwhile, Adnan Shaikh, director and chief operating officer at IG Square Pakistan, commented, “I am humbled and excited to share news of IG Square’s affiliation with IPG Mediabrands to represent Universal McCann (UM) in Pakistan, and introduce other agency brands in the future. We are extremely thankful to our team members, clients and vendors for their trust and confidence. We are committed to magnifying the UM brand image in Pakistan, and extend UM’s regional and global experience and expertise to our clients.”
Kasper Aakerlund, president at UM APAC, commented, “I am delighted to be in a position to confirm our official affiliate partnership with IG Square for UM Pakistan. An important growth market for many of our regional and global client brands; the launch of UM Pakistan will serve to future-proof our regional efficiencies and expand our competitive remit and opportunities across the Asia-Pacific region.”