Philippines – Communications consultancy Mutant has launched its office in the Philippines. This move expands the agency’s regional footprint and sharpens its presence across Southeast Asia, marking a key milestone in its growth strategy.
Setting foot in the Philippines, Mutant aims to bring its strategic, creative, and results-driven communications approach to the market.
Dev Atinaja and Luckie Masbad are set to lead Mutant’s Philippine operations as its PR directors. They will be responsible for local strategy, client success, and business development in the market.
Atinaja brings her expertise in consumer storytelling and brand building to her new role. She has led campaigns for brands such as Lazada, McDonald’s, Epson, Nestlé, Bosch, adidas, and SM Supermalls.
Meanwhile, Masbad brings a multidisciplinary approach with her experience in social media, events, ATL campaigns, and client servicing.
Mutant’s entry into the Philippines reinforces its position as a regional agency. The firm delivers integrated communications based on local insight, business intelligence, and measurable impact.
Joseph Barratt, CEO at Mutant, said, “The Philippines is a vibrant, fast-evolving market with so much untapped potential for brands to build real connections to a strong media landscape and digitally-savvy consumers. What’s needed now is communications that are smart, strategic, creative, and commercially meaningful—and that’s exactly what we’re here to deliver. With Dev and Luckie at the helm, we’re bringing top-tier talent and sharp local understanding, and the kind of energy that makes Mutant who we are as a regional agency.”
“The PR landscape here is shifting fast—with the rise of the creator economy and evolving media consumption, brands need to be bolder and more strategic in how they show up and get their messaging across. Mutant’s approach is rooted in strategy, creative and real outcomes, and I’m excited to bring that mindset to local brands looking to grow with impact,” Atinaja commented.
Masbad said, “At the heart of what we do is helping brands to connect with the right people; it’s not just about visibility anymore. It’s about creating authentic moments that spark action and loyalty, crafting communications that work on a local level, but also align with brands’ broader regional or global goals. This is the beginning of a new chapter for Mutant and for PR across the Philippines.”
Mutant was initially launched in 2012, with established offices in Singapore, Malaysia, Indonesia, and Thailand.
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