Childhope Philippines amplifies rhythm of learning in new ‘KalyEskwela’ initiative for street youth with BBDO Guerrero

Philippines – Childhope Philippines, a charity upholding and protecting children’s rights, has partnered with creative advertising agency BBDO Guerrero to launch the ‘KalyEskwela’ or ‘School on the Streets’ initiative programme to help out-of-school youth gain access to quality education through singing lessons.  The ‘KalyEskwela’ initiative programme utilises a mobile van...

airasia’s Project Kavvaii announces departure of remaining VTuber talents

Kuala Lumpur, Malaysia – Project Kavvaii, the VTuber arm of airasia, has announced that its remaining VTuber talents, Airi Gwynevere and Mikazuki Mai, will be retiring their online activities on March 31. The announcement was made officially via the VTuber project's official X (Twitter) account. https://twitter.com/projectkavvaii/status/1763108089757303142 According to the announcement,...

Singaporeans prefer WhatsApp as their social media platform of choice: report

Singapore – Singaporeans’ social media app of choice is messaging platform WhatsApp, according to a digital report released by creative agency We Are Social and social media and intelligence firm Meltwater.Data from the report mainly suggests that WhatsApp takes the top spot in Singapore for both favourite (27.2%) and most...

Filipino gamers spend the least on games across APAC: report

Manila, Philippines – A new study by Omnicom Media Group (OMG) has found that Filipino gamers have the lowest propensity to spend PHP 620 and above in a month on in-game purchases compared to their APAC counterparts. Gamers in China, for example, spend at least three times more and those...

E-commerce complaints in SG see 47% spike in 2023: report

Singapore – A total of 3,711 consumer complaints against e-businesses and e-marketplaces in 2023 have been recorded in Singapore, a sharp increase of 47% from the 2,530 complaints received in 2022. This is according to the latest report from the Consumers Association of Singapore (CASE). According to the association, they...

Disney to acquire US$1.5b equity stake at Epic Games, to create entertainment universe on Fortnite

United States – The Walt Disney Company has announced that will be acquiring a US$1.5b equity stake in Epic Games, alongside a collaboration to create a new games and entertainment universe that will further expand the reach of beloved Disney stories and experiences. The transaction is subject to customary closing conditions,...

BBDO Singapore, MOH Holdings turn gaming for good in new campaign to spotlight healthcare profession with Fortnite

Singapore – BBDO Singapore and MOH Holdings have partnered with Livewire to launch a Fortnite Creative experience as part of the ‘The Power of Care’ integrated campaign. In this industry-first partnership, the ‘Power of Care’ experience will have ‘healing’ as its ultimate power. The game will have players partner with...

Bumble launches latest feature to detect and minimise spam, frauds and phoney accounts 

Singapore – In line with Safer Internet Day, Bumble has announced the launch of its newest feature, ‘Deception DetectorTM,’ as part of the company's continued commitment to building friendly, secure, and genuine interactions throughout the last decade. ‘Deception DetectorTM’ uses artificial intelligence (AI) to detect and minimise spam, fraud, and...

McLaren inks multi-year partnership deal with Airwallex to support Formula 1 Team

Singapore – McLaren Racing has announced it has signed a multi-year partnership deal with global payments and financial platform Airwallex to modernise their global financial operations and support their iconic sport’s brand, the Formula 1 team. In this partnership, Airwallex will support McLaren’s global financial operations through its treasury management,...

SEEK unites platforms with Jobstreet and Jobsdb to enhance job and talent search experience

Singapore – SEEK has announced its successful merging with Jobstreet and Jobsdb, allowing the parent company of both online career platforms to serve as a single platform, with the goal of offering an enhanced job and talent seeking experience.  Powered by SEEK’s technology, the unified platform brings new AI-powered advancements...