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Category: Platforms

Half of high-income players positive about ads in mobile games: report
Half of high-income players positive about ads in mobile games: report
Posted on May 14, 2025
by Teddy Cambosa
The report also noted that most preferred ad formats, like native ads and in-game product placements, are under-utilised, despite receiving over 80% positive sentiment from players.
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Samsung TV Plus expands K-Content offering with exclusive SM Entertainment partnership
Samsung TV Plus expands K-Content offering with exclusive SM Entertainment partnership
Posted on May 12, 2025
by Teddy Cambosa
The partnership will kick off its first live event from the Los Angeles Dignity Health Sports Park on May 12th starting at 9 AM SGT, with a star-studded concert to remember.
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 AI platform Glu enters APAC region to streamline e-commerce content creation
AI platform Glu enters APAC region to streamline e-commerce content creation
Posted on April 10, 2025
by Fatima Baduria
AI-powered platform Glu, a content creation and management tool, has entered the Asia-Pacific region to streamline the creative processes in the e-commerce industry.
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APAC played big role in global gaming growth; mobile installs rose 4% YoY in 2024
APAC played big role in global gaming growth; mobile installs rose 4% YoY in 2024
Posted on April 8, 2025
by Teddy Cambosa
The report showed that in 2024, hyper casual games led global installs (27%) but accounted for only 11% of sessions, highlighting high churn. In contrast, action games, with just 10% of installs, drove 21% of sessions and the longest average playtime (45.15 mins), indicating strong retention.
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Taboola extends partnership with New Zealand’s Otago Daily Times
Taboola extends partnership with New Zealand’s Otago Daily Times
Posted on April 8, 2025
by Teddy Cambosa
Through this partnership extension, Taboola and Allied Press, the Dunedin-based publisher of the Otago Daily Times, have signed an exclusive, six-year commercial agreement – the longest-ever renewal in Taboola’s ANZ publisher stable. 
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Viu announces collaboration with Azuki to expand Web3-focused initiatives
Viu announces collaboration with Azuki to expand Web3-focused initiatives
Posted on April 8, 2025
by Teddy Cambosa
To celebrate the collaboration, Viu is hosting a giveaway. Fans can simply follow Azuki, Viu Singapore and TN7 on their X accounts, retweet the giveaway post and tag friends in the retweet for a chance to win highly sought-after Azuki merchandise, including a Twin Tigers Jacket, and a unique TN7 Digital...
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ANZ retail media industry on the cusp of maturity as innovation accelerates, new report reveals
ANZ retail media industry on the cusp of maturity as innovation accelerates, new report reveals
Posted on April 4, 2025
by Teddy Cambosa
In the report, it noted a retail media network (RMN) industry reaching maturity, with retail media networks delivering increasingly sophisticated tools with new measurement and performance tracking solutions.
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JCDecaux launches ready-made, lower-emission OOH packages
JCDecaux launches ready-made, lower-emission OOH packages
Posted on March 31, 2025
by Teddy Cambosa
These pre-selected networks across Small Format, Rail, and Large Format, enable advertisers to lower emissions by 31-53 percent compared to the Scope3 digital Out-of-Home benchmark.
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AU hardware chain Bunnings launches retail media offering ‘Hammer Media’
AU hardware chain Bunnings launches retail media offering ‘Hammer Media’
Posted on March 28, 2025
by Teddy Cambosa
Through its omnichannel approach, Hammer Media will give suppliers access to more than 14 million website visitors monthly, in addition to in-store customers, social media followers and the number one home and lifestyle print publication, Bunnings Warehouse magazine.
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techcrunch acquired by regent 25
TechCrunch acquired by Regent, ending Yahoo ownership
Posted on March 25, 2025
by Aliza Carmona
United States – TechCrunch, the influential tech news and analysis platform, has transitioned to new ownership, with private equity firm Regent acquiring it from Yahoo. According to a post by editor-in-chief and general manager Connie Loizos, the financial terms of the sale remain undisclosed. However,...
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