Singapore – IPG Mediabrands’ global performance marketing agency Reprise has announced new regional executive roles in Asia-Pacific, namely Parul Gautam as head of analytics for APAC, Caitlin Draper-Wheeler as experience director for APAC, and Sid Mehta as head of performance for media in APAC.
Gautam and Draper-Wheeler’s appointments take effect immediately, while Mehta’s appointment takes effect on 1 August this year.
In her new role, Gautam will be responsible for collaborating with Mediabrands agency partners and local market leadership to set the standard for excellence, driving growth in analytics across the APAC region. He was previously the vice president for Interactive Avenues India, a Reprise network company, where she developed the analytics function to lead more than 35 Global and Indian clients.
Meanwhile, Draper-Wheeler will drive the strategic direction for SEO and CRO crafts in the region to develop compelling solutions which inspire existing and prospective clients and deliver transformative growth. She joins from Stanley St, where she served SEO and CRO director. She also brings in more than 8 years industry experience including management positions across iProspect, Digital Hothouse and PHD.
Lastly, Mehta joins from his former position as head of paid media at NP Digital. He brings in 10 years industry experience specialising in digital marketing, having spent around 7 years leading search social and digital at Resolution Digital.
All appointees will report to Pippa Berlocher, president at Reprise APAC.
She said, “I am delighted to see our vision and ambition for Reprise APAC being realised. [We] have continued growing that traction and momentum through the key craft areas of our business – testament to the appointment of these three new leadership roles.”
Berlocher added, “We identified expert talent from both within our Mediabrands network family and the wider industry, equipped with the ability to anticipate the pace of change by harnessing the skills and structure required to propel our clients business forward.”
