Singapore – Influencer marketing has now reached its maturity, but as we all know, the creator economy is very fluid, and even the tiniest disruption can create ripples to give birth to entirely new innovations in this area. For those that have influencer marketing as a key part of their marketing arsenal, this reality can be intimidating.
As the digital media for the marketing and advertising industry in APAC, MARKETECH APAC has partnered with influencer marketing platform, Vamp, to lead this very important conversation for brands and marketers. To loosely refer to ‘creator economy’, in itself, hasn’t shaken its novelty off among us; when before, influencer marketing is looked to as a vain strategy or an afterthought, it has now swelled its importance and presence to have its very own ecosystem with players and stakeholders that aim to keep the brand-content creator interactivity alive and flourishing.
The webinar, What’s NEXT 2023: Influencer Marketing in APAC, will be focusing on what more can we expect from influencer marketing in the future – in 2023 and beyond. Aaron Brooks, the co-founder and president of Vamp, will be giving a keynote presentation on how brands can best leverage their position in the new creator economy in 2023. Brooks will be sharing valuable insights on what brands can do to successfully navigate current macroeconomic trends and what marketers can learn from other brands that have successfully used creator content to unify their digital and offline presence.
Meanwhile, a panel discussion will be touching on the developing and newly-emerging trends in influencer marketing today. Together with Brooks, Jonathan Gerard, the head of production of VaynerMedia APAC, Ruben Ahmed, director of Marketing for HP Australia & New Zealand, and Isabel Falco, chief digital & marketing officer of L’Oréal Philippines will be gracing the virtual discussion to talk about how influencer marketing is evolving to change the imperative for content creation and strategy. Furthermore, the marketing leaders will be sharing their expert views on how influencer marketing is now being leveraged to achieve objectives that go beyond branding.
What’s NEXT 2023: Influencer Marketing in APAC webinar will be held this 8 November 2022 from 2:00 pm – 3:00 pm SGT. It will be conducted as part of MARKETECH APAC’s multi-platform insights-sharing festival, What’s NEXT 2023.
“As influencer marketing continues to mature as a performance channel, what brands want and expect from creators and vice versa will naturally evolve over time,” commented Aaron Brooks, president and co-founder of Vamp.
He added, “For the relationship to be effective, it needs to work like a partnership, starting with building an understanding of the motivations of each side, and acknowledging the expertise each party brings to the table”
“Our role as a platform provider is to help facilitate this dialogue between creators and brands, to collectively drive the best outcomes. I look forward to sharing some of our learnings during the webinar,” said Brooks.
Shaina Teope, MARKETECH APAC’s regional editor, commented, “Influencers, and the whole influencer marketing phenomenon for that matter, has been regarded only as secondary, for so long, to the budget-heavy and big-celebrity initiatives by brands. Its significance is changing now, and comes with this is the evolution and growth of how we must realise our strategies in launching and developing influence marketing campaigns today. Let this industry discussion help you step up and sustain your influencer game for 2023 and beyond.”
The said webinar kicks off its parent industry multi-platform series, What’s NEXT 2023. Through its four main content platforms – webinar, conference, interview, and article – we will be gathering the best in the industry to help the marketing community gear up and be ready for the upcoming year’s challenges, opportunities, and trends in marketing.