Singapore – Reprise, the global performance marketing agency of IPG Mediabrands, has appointed Pippa Berlocher, former head of media APAC at marketing firm Merkle B2B, to assume the newly created role of president of Reprise APAC.
The appointment comes after the resignation of Ben Poole, who assumed the role of managing director of Reprise APAC. The agency shared that Poole will be leaving Mediabrands towards the end of July for a new opportunity.
Succeeding Poole, Berlocher brings with her strong global media experience. In her previous role at Merkle B2B, she was responsible for developing and implementing the firm’s offering across APAC, including brand strategy, creative and content, e-commerce, and research, as well as CRM.
As part of her new role, Berlocher will be based in the agency’s regional headquarters in Singapore and will be responsible for the business performance and vision implementation for the growing APAC region. She will be focusing on new business development and new product and service capabilities, working in close collaboration with its Mediabrands partner agencies – UM and Initiative.
Furthermore, Berlocher will be developing new tools and approaches that can help clients optimize their media budgets, streamline their customer experience, and orchestrate the content they develop for customers, as well as growing and developing Reprise Commerce, the company’s dedicated e-commerce group.
Commenting on her appointment, Berlocher said, “I am really passionate about delivering excellence to our clients and business, and excited for the opportunity to do this using Reprise’s best-in-class solutions! I’m looking forward to leading a phenomenal and high-performing team across APAC.”
Meanwhile, Dimitri Maex, the global CEO of Reprise, commented that they are thrilled to welcome Berlocher onboard at Reprise as an energetic and entrepreneurial leader who embodies the Reprise values and can help position Reprise and the agency network at the forefront of this positive change.
“With the industry moving at a newly accelerated pace we have been investing ahead of the curve in growth areas like e-commerce, experience design, and performance content, while at the same time taking tangible steps towards creating a safe and responsible media environment for advertisers and consumers alike,” said Maex.
