Singapore – Global partnership management platform impact.com has announced the launch of ‘impact.com / creator’, a unified influencer marketing platform that allows advertisers to discover, create, manage and scale full-funnel influencer marketing programs from a single interface.
Said platform brings creators and brands together in a single platform to discover new partnerships, contract, manage, pay and optimise those partnerships based on comprehensive performance insights.
Moreover, the technology provides a marketplace for brands to find new partners based on filters such as geographical location, social platform, follower size, vertical, and soon, AI-based recommendations and more. The two-sided nature of the platform also allows creators to seek out brand collaborations.
This empowers brands and creators to collaborate efficiently and view performance in one platform. Now everyone, from CMOs and VPs to managers and coordinators, can understand the incremental awareness and revenue that their partnerships are driving.
Brands can also diversify their partner mix and compensate them with a variety of models, from CPA and commission to flat fees or combinations of both.
David A. Yovanno, CEO at impact.com, said, “We recognise that marketers require innovative technology to stay ahead of developments within the fast-paced creator economy, which is why we’ve created an industry-first creator partnerships management platform.
He added, “Creators are a critical and expanding part of our industry, and with impact.com / creator, we are enabling clients not only to scale these partnerships, which is notoriously difficult, but also to help establish longer-term relationships. But first, brands must know what’s working, and tracking and performance insights are where impact.com has been leading the market for some time.”
