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2022 Global Customer Engagement Review

Crocs amongst new accounts bagged by partnership management impact.com


Singapore – Global partnership management platform, impact.com, has announced new several client wins in the Southeast Asia region for the first quarter of 2022. The additional renowned brands include Crocs.com, Eqonex, and Yolofoods.

Antoine Gross, impact.com’s general manager for SEA, commented that they are delighted that the strong demand for affiliate and influencer marketing in SEA has enabled them to quickly scale up their operations.

“The online advertising landscape keeps evolving rapidly and is becoming increasingly challenging for brands to grow. Moving towards a cookie-less world, where mistrust among consumers towards traditional advertising is rising, it’s our mission to provide alternative ways for advertisers to grow beyond the duopoly of Facebook and Google and reach new customers and drive revenue for their businesses through partnerships,” said Gross.

Scaling up the team within SEA, impact.com has also appointed key hires, including Nicole Quah, the new head of influencer partnerships for SEA, and Cris Tan, the new partner development manager.

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